Adam Final boards

Page 1

The

Physical Music format

is good

because it encourages a physical interaction with printed material.

Respect the Format

The music industry needs the CD to survive despite poor sales year on year compared to downloads. This is a campaign to revive the format in a saturated download market.

The Target Audience:

I will target the people who pay for downloads to promote and persuade them to return to the Hard Copy format before CD’s become a thing of the past.

The Delivery:

I plan to design and craft and a luxury giftbox to house CD’s. The initial plan is to create a box that will hold two CD’s of choice but if deemed successful could be converted to take a larger number if neccessary. The giftbox will be sold with the CD’s and will act as an alternative to wrapping a CD in the traditional fashion. The aims of the packaging is to get people excited about the CD format by surrounding it within a tranquil and cosy environment. This is a product people should take their time with.


Turn static files into dynamic content formats.

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Adam Final boards by Adam Townend - Issuu