The
Physical Music format
is good
because it encourages a physical interaction with printed material.
Respect the Format
The music industry needs the CD to survive despite poor sales year on year compared to downloads. This is a campaign to revive the format in a saturated download market.
The Target Audience:
I will target the people who pay for downloads to promote and persuade them to return to the Hard Copy format before CD’s become a thing of the past.
The Delivery:
I plan to design and craft and a luxury giftbox to house CD’s. The initial plan is to create a box that will hold two CD’s of choice but if deemed successful could be converted to take a larger number if neccessary. The giftbox will be sold with the CD’s and will act as an alternative to wrapping a CD in the traditional fashion. The aims of the packaging is to get people excited about the CD format by surrounding it within a tranquil and cosy environment. This is a product people should take their time with.