Decades Iconography of the nineteen seventies eighties & nineties limited edition print. Adam Townend OUGD303 Decades Print Series Brief 6 Board 1/3
The Brief This brief was written exclusively for the LCA Pop-up shop, Made, which opens on the 25th May. A self-initiated brief entailed designing a range of prints based on decades. The prints would be sold in the made pop-up shop. The target audience would be anyone who attends the college, students and tutors, as well as visitors and networkers. The prints have to have a universal appeal.
The Concept Iconography of the decades was the concept I came up with. I wanted to show the iconography in a simplistic way and to get the customer to engage with the print through memories of that particular decade. The icons were made up of inventions, trends, television and fads of each decade.
Adam Townend OUGD303 Decades Print Series Brief 6 Board 2/3
The Delivery The three prints would carry the same design, but would be each printed on a different colour stock. Over 130 objects were digitally illustrated by myself for the print series. Each print will have 5 copies and will be sold in as part of the shop. I wanted them to work individually so the customer could buy the one that was most suited to them but I also wanted to keep a certain continuity throughout, hence branding the prints and keeping the same layout.
I initially wanted to screen print these but I will now digitally print them to save myself time. Should I need to print anymore, I can at the click of a button.
The Spec Digitally printed on 130gsm colour stock. one colour print (process black). 15 prints were made to sell at ÂŁ8 each Material and print cost was ÂŁ1.80
Adam Townend OUGD303 Decades Print Series Brief 6 Board 3/3
The Packaging Due to restrictions on budget and the price I want to sell the prints at I decided to use a belly band to package the prints quickly and easily. I initially intended to staple these into place. However it later came to my attention that all vendors must provide pricing for all items. This meant I had to rethink, so I went over budget by ÂŁ4 by digitally printing one colour product tags, as well as two colour custom cut stickers. This added a level of desirability to the prints.