Adam Townend OUGD303 Leeds Loves Creativity / Marketing Leeds Competition Brief Brief 7 Board 1/4
The Brief This competition, set by Marketing Leeds, was to design an identity for Leeds Loves Creativity. The new identity had to work alongside existing identities for Leeds Loves Shopping and Leeds Loves Food. There wasn’t so much room for diversity as Marketing Leeds has its own brand guidelines and colour pallette.
The Concept I designed this logo which incorporated an Ink splat, as it seemed like the most obvious thing to do. I got a feeling that this would appeal to the client in the same way the food and shopping iconography which was so literal.