06
BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
Outcomes
Module Title
Summer Briefs
Doc. Code
OUGD301
OUGD301
BRIEF TITLE Arkitekt Magazine The Brief Design the 12 editions of Arkitekt magazine for the coming year. Concept/Proposition Clean with a sense of quality and professional finish. Considerations How will your magazine differ from the competitors? What can you learn from them? Can the magazine work both for print and web delivery? Although the content and imagery is not the main focus for this brief, how will you source them? Target Audience Students, professionals and amateurs alike. All of which have an architectural background with a varying amount of understanding. Tone of Voice The tone of voice has to be serious to attract the professionals but light hearted enough to be understood by students studying architecture.
Background Arkitekt Magazine is a new high end publication aimed at students, professionals, and amateurs who value an informed awareness and knowledge of international contemporary architecture. The magazine will launch in the UK from next year and will be released monthly.
Mandatory Requirements The format of the magazine is up to you. The DPS’ should include in the region of a 1000 words, selected by you. You must include a proposed framework for further spreads including typeface selection, grid measurements and colour palette. The design systems you adopt must demonstrate scope so that the design solution can develop and function in future issues of the magazine. In addition, you must also propose various ideas for a masthead/identity for the magazine.
Deliverables Spreads and covers should be presented on A2 mount boards with style guide to be presented separately.
Studio Deadline 6th December (2 week brief)
This brief should be read in conjunction with the module brief. Please refer to module information at E_STUDIO for module brief, submission deadline, graded outcomes and further reading.
06
BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
Outcomes
Module Title
Summer Briefs
Doc. Code
OUGD301
OUGD301
BRIEF TITLE Element T-shirt Graphics The Brief Design and produce a set of typographically driven t-‐shirts for the Element Skateboarding company. Concept/Proposition Typographically driven t-‐shirt graphics inspired by skateboarding and music. Considerations How can you create designs that will suit both ends of the market? Will you test your designs with the consumer? If so, how? How does your own practice fit into this context? Target Audience Skateboarders, and appreciators of skateboarding fashion. Males aged 16 – 24. Tone of Voice The tone of voice should reflect skateboarding and the lifestyle that goes with it.
Background Element Skateboards (originally called Underworld Element Skateboards) is a skateboard manufacturer and surfwear retailer based in Irvine, California. It is a subsidiary of Billabong International. The brand wants to launch a new style of t-‐shirt graphics using typography only. These will be sold directly from the element web store and initially in skate shops in the UK.
Mandatory Requirements The style is totally up to you but you should include the element icon wherever possible. The graphics should be bold and upfront yet be sophisticated enough for a large audience such as this one. You will be expected to create the product tags and a way of distributing them online and in store. How far you take this is up to you.
Deliverables A minimum of 5 designs presented on A2 mount boards, including in context photography.
Studio Deadline 29th October (3 week brief)
This brief should be read in conjunction with the module brief. Please refer to module information at E_STUDIO for module brief, submission deadline, graded outcomes and further reading.
06
BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
Outcomes
Module Title
Summer Briefs
Doc. Code
OUGD301
OUGD301
BRIEF TITLE Modern Movie Classics – Poster Series The Brief Background To celebrate classic movies of the 1990’s GB Posters.com Design a set of collectable movie posters for the have announced the release of a series of movie posters most loved films of the 90’s. dedicated to the classics. There is also the scope to roll out the designs across a DVD box set. Concept/Proposition Films such as Fight Club, Forest Gump and Edward An impactful, contemporary and desirable finish. Scissorhands were all released during the 1990’s. These are to be collected after all. The selection of the films is up to you and will ultimately determine your target audience.
Considerations What design direction will you take? Will you choose a uniform approach and adapt it to suit each poster? Think about framing, format, colour, and composition when weighing up options. How far can you take this brief? Target Audience Students, professionals and amateurs alike. All of which have an architectural background with a varying amount of understanding. Tone of Voice The tone of voice will differ with the content of the films, and should reflect the films content.
Mandatory Requirements You cannot use existing copyrighted imagery but you can trace and stylise original imagery from the films. The size of the posters should be 445mm x 610mm and portrait. There is scope to produce DVD covers, so this and everything that goes with it should be factored into your design response. The design style and aesthetic is up to and you should seek inspiration from classic posters and contemporary film posters and re-‐issues.
Deliverables Spreads and cover should be presented on A2 mount boards with style guide to be presented separately.
Studio Deadline 2nd December (two week brief)
This brief should be read in conjunction with the module brief. Please refer to module information at E_STUDIO for module brief, submission deadline, graded outcomes and further reading.
06
BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
Outcomes
Module Title
Summer Briefs
Doc. Code
OUGD301
OUGD301
BRIEF TITLE Premier League Report The Brief Design a full publication based on statistical evidence from the Barclays Premier League season 2009/10. Concept/Proposition To make dry facts as engaging as possible. Considerations How can you take the dry stats and make people want to read the report? Look at annual reports for inspiration, how do they differ? Would this target audience want to read? Target Audience Anyone with an interest in the premier league or English football. This will not be advertised so the readership will be varied. Tone of Voice The tone of voice will be formal but presented in an informal manner with points of interest.
Background The Premier League is the most exciting league in the world. The league consists of 20 teams and runs from August to May. The Football Association want to realise a statistical report aimed at fans, clubs and the press in celebration of a successful season. Facts and stats can be found at the Premier League’s website www.premierleague.com
Mandatory Requirements The format of the report is up to you. There should be a sense of continuity throughout the report and you must select appropriate typefaces and colours for maximum legibility and readability. You will be expected to use premier league identity and you are free to use the clubs’ identities within your work.
Deliverables Spreads and cover should be presented on A2 mount boards. Mock ups can be presented in the form of images.
Studio Deadline 24th November (4 week brief)
This brief should be read in conjunction with the module brief. Please refer to module information at E_STUDIO for module brief, submission deadline, graded outcomes and further reading.
06
BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
Outcomes
Module Title
Summer Briefs
Doc. Code
OUGD301
OUGD301
BRIEF TITLE The Late Music Series The Brief Design the identity and create promotional material for the Late Music Series which take place at the Unitarian Chapel, York. Concept/Proposition To produce an engaging and colourful image that encompasses the spirit and ambience associated with the music series.
Background These concerts are the first weekend of each month. All are new music from living composers and include piano, vocal arrangements, string and wind instruments. Some of the performers include Ian Pace < http://www.ianpace.com >, Juice Vocal Trio < http://www.myspace.com/juicevocalensemble > and Steve Crowther < http://www.latemusicfestival.org.uk/publishing/compos er.php?id=2 >. All are cutting edge music composers or performers. Late Music concert series also sells CDs, sheet music and tickets via its website www.latemusic.org
Considerations How can you capture the essence of the concerts and get the local public interested? Can you use design to attract an audience unfamiliar with these concerts?
Mandatory Requirements
Target Audience Avid fans of experimental music and classical performances. Mature in age and taste Tone of Voice Friendly, engaging, fresh, yet professional.
Deliverables
A New logo/corporate identity to establish a cutting edge new music brand. Business cards and letterheads must also be designed to promote the brand. Concert series brochure (probably A5 or DL) to give information about the concerts, composers and performers. Promotional posters (probably A3) Promotional cards -‐ to back up the brochure and be distributed locally in the immediate run-‐up to each concert. All artwork should be presented on A2 mount boards.
Studio Deadline Thursday 4th November (2 week brief)
This brief should be read in conjunction with the module brief. Please refer to module information at E_STUDIO for module brief, submission deadline, graded outcomes and further reading.
BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
Module Title
Summer Briefs
OUGD301
06
Outcomes
Doc. Code
OUGD301
BRIEF TITLE Book Cover Collection - Collaborative The Brief Background To celebrate its 75th birthday in 2010, Penguin is Design a series of book covers to promote a publishing a new Penguin collection aimed at new readers. collection of books of your choosing. The re-‐issue of classic books will be designed to replace Concept/Proposition existing copies of the books and add to new readers collections. The classics range will feature five books Impactful and desirable to readers but keeping initially but will be rolled out to include more titles if the essence of the original issues. deemed successful. Considerations Mandatory Requirements The book covers should be scaled to the same dimensions How can you get new readers to interact with as the current penguin releases and the penguin identity these titles without alienating the people who should be visible on the front and back covers. bought the original? The rest of the design decisions are up to you including the How can you capture the integrity of the titles selection of titles. and also update them successfully? Think about framing, format, colour, type choice carefully. Will your designs be typographically or image driven or a mixture of the two. Will the author you select define your audience or design direction? Target Audience Deliverables New young readers who want to a taste of classic Covers are to be presented on A2 mount board along with any other development work. fiction. Tone of Voice Studio Deadline Thursday 9th December (Final Crit) (2 week brief) The tone of voice will remain in the spirit of the original title. This brief should be read in conjunction with the module brief. Please refer to module information at E_STUDIO for module brief, submission deadline, graded outcomes and further reading.