latemusic

Name: Adam Townend

Brief

Concept

Delivery

Module Code: OUGD301

Promote the series of Late Music concerts, which take place over the course of the year, to the local people of York. The audience are mature in age and taste and have the expendable income to attend events regularly.

Class and sophistication. The typeface choices, colours and stock all have to have a desirable level of quality but without the high budget,

Two colours were used throughout the whole brief to keep the cost down and to achieve continuity across the range of deliverables. The project was kick started with the design of a simple and effective identity. This began to inform the rest of the designs.

Brief Title: Late Music Series Brief Number: 2 Board Number: 1/4

layout here

Name: Adam Townend

Promotional Material

Module Code: OUGD301

Most of the promotional material makes use of this beautifully textured antique stock, which pays homage to the church venue, and adds a specialist quality to the printed materials.

Brief Title: Late Music Series Brief Number: 2 Board Number: 2/4

Inside the programme is a small insert printed on an uncoated white card stock which is folded to sit neatly in a purse or wallet.

Name: Adam Townend

Stationery

Module Code: OUGD301

The stationery was designed to be much more formal than the promotional material. The colour swatches and identity has been carried across the set. These would be printed on a crisp white premium uncoated stock for a personal feel.

Brief Title: Late Music Series Brief Number: 2 Board Number: 3/4

Name: Adam Townend

Online Presence

Module Code: OUGD301

Although this was not part of the brief initially, a web presence was needed to make tickets on the move quicker and easier.

Brief Title: Late Music Series Brief Number: 2 Board Number: 4/4

The original website was amended to fit with the design direction imposed by the rest of the brief.

An iPad version was also considered, again with the same design aesthetic.