05
BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
OUGD203
Outcomes
Module Title
DESIGN PRACTICE 2
Doc. Code
Name
Adam Townend
Date
OUGD203soi
22/04/10
PRODUCT – RANGE - DISTRIBUTION Statement of Intent Rationale (200 words) What do you want to do and why? An overarching statement of the direction of your own design practice, areas of interest and what this will allow you to explore……. AND WHY? As I have an overall interest in print design, I want to create a range of solutions that will support the work in my portfolio thus far. I have always wanted a chance to do some sort of branding/corporate identity and I also want to experiment with typography and layout and use the skills I developed in the typography module to help me. I want to create clean, simple and bold design solutions to show the range of work I offer. Although, I believe it is important for me to have a specialism, I also feel it is essential for me to experiment as much as possible now to be able to find a specialism that suits me. I do have quite a diverse range of work already but I want to update some of the samples in my portfolio to show my development from year 1.
Statement of Intent (200 words) What do you intend to do in order for you to fulfil your rationale, creative intentions and individual ambitions? PRODUCT – Rebrand of Channel 4 RANGE - The channel 4 main identity will be supported by other identities for the other channel 4 channels such as E4, More, 4 Music, and 4OD DISTRIBUTION – The new logos will be produced as part of a designer led brand guidelines publication. The new identities will also be implemented onto the existing Channel 4 website. What will you produce and what will you propose? I will produce a range of identities for Channel 4 Television. The identities will be distributed in the form of a printed style guide to be presented to the Channel 4 executives. The identities will also be implemented into the existing Channel 4 website.
2.
BRIEF (200 words)
In order to achieve this what brief will you be responding to (attach a copy) and how will this fulfil your intentions? My intentions will be fulfilled, as the brand guidelines publication will give me a chance to use my layout skills and newly acquired typographic skills. It will also give me the opportunity to rebrand a renowned TV corporation, appose to the fictitious brands I have worked with in the past. I intend to update the image of Channel 4 to meet the channels defined target audience. 3.
RESEARCH
In responding to this brief what areas of research will you have to undertake? What activities will this involve? What material will this research generate? PRIMARY SOURCES/MATERIAL SECONDARY SOURCES/MATERIAL I will analyse the types of programmes on channel 4 to decipher the type of audience associated with the channel. I will create a questionnaire based on the viewership of Channel 4 and develop a body of work based on the responses. I will look at the most recent design projects associated with Channel 4 as a source for inspiration. My main source of existing secondary material will come via the internet sites dedicated to Channel 4. I intend to look at Channel 4 competitor brands successes and failures in relation to developing a new face for Channel 4.
4.
PRACTICAL DEVELOPMENT
In responding to this brief what practical skills, workshop facilities and production methods will you use? What activities will this involve? At what point in the brief will you use them? What will they help you to achieve? At this point I am unsure of exactly what I will use, but I would like to use some specialist print techniques such as screen printing, foil block, (and/or) embossing. Photography will be used in a documentary sense and will be used for final product shots. I expect most of onscreen development to be done in Illustrator and web work will be done in Photoshop, as they would be designed and provided to a web programmer. I plan to use different stocks that will add quality and depth to my final resolutions.
5.
RECORDING, DOCUMENTATION & EVALUATION
What methods will you use to record, document and evaluate your progress practical and contextual investigations in response to this brief? How will you get feedback? How and when will you evaluate your progress and what will you evaluate your progress against? My design practice blog will become my main source to document my development and photography will be used to record my paper-based work. The blog will become a record of all the work I create for the brief with on-going analysis and evaluation.
I will also use the design context blog as a way to display my ongoing inspiration into all aspects of the design process. I will post existing work for channel 4 to gather understanding of the existing projects associated with them. Crits will be the main source of feedback from tutors and peers and I will also review the work in progress against the criteria set in the brief and module brief to ensure I am fulfilling all criteria. I will continually review my progress through the use of blogs to make sure I am always making informed decisions. BIBLIOGRAPHY ARTICLES & SOURCES
List key sources of research (texts, magazine articles, books and websites) that will inform your development. Channel 4.com BBC.co.uk ITV.com Sky.com Virginmedia.com/tvradio
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