Statement of Intent

06

BA (Hons.) GRAPHIC DESIGN

LEVEL

Module Code

OUGD303

Outcomes

Module Title

FINAL MAJOR PROJECT

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FINAL MAJOR PROJECT STATEMENT OF INTENT Name: Adam Townend Blog Address: a-townend0811fmp.blogspot.com

Rationale Idea driven with a focus on typography and layout across a range of media for the commercial, publishing and editorial sectors.

High-end print and sophisticated design with allowances for budget.

Design for print with an interest in screen based technology.

Clear and direct approach with attention to detail.

Targeted audience will vary depending subject and theme but the onus should also be on sophistication and high end delivery where possible.

Subjects / Themes Sport – English Football culture, information based on football Music – Contemporary mainstream pop and rock Production – Print finishes, processes Statistics – Evidence for annual reports, publications and printed matter Film – Blockbuster releases, cult films Fine Art – Not necessarily an interest of mine but a lot of scope for design within this area.

Publication, promotional material New media – Augmented reality, Projections, iPad, iPhone app design development Fashion – T-shirt graphics, printed t-shirts.

Design Disciplines / Creative Development Typography – Working with existing typefaces to communicate ideas to their fullest potential.

Sketching layouts – initial ideas for publications, magazine spreads.

Typeface manipulation – taking existing typefaces and manipulating them for identity design.

Experimenting with delivery – format, form, how its printed, colour use Book binding – methods, materials, experiments

Practical Skills / Workshops – what, why and when?

Photography – Used for product shots, and the documentation of work. Must work with photography student for any content I want show due to limited skills.

Laser Cutting – To replicate die cutting in printed materials.

Screen print – To replicate print finishes such as spot varnish, or foiling.

Adobe Illustrator – Vector based artwork, identity development, resolving identity.

Adobe Photoshop – Resize, and adjust photography product shots, resize images for web.

Adobe InDesign - Mock up type layouts, develop type layouts, resolve layouts, and create presentation boards.

Grid structures – Learn more about types of grid, golden section My knowledge and skills in photography are limited and only stretch to documenting products in their most general sense. Therefore for any conceptual photography and content will need to be sourced elsewhere.

I am competent in all of the software mentioned above and feel I can take my ideas and present them as a professional standard.

I am using the laser cutting and screen printing facilities to get the best finishes possible from the ideas I take forward. I don’t want these to become the focus of my practice but I do want my final products to have a high level of production.

Brief 1: Flatland ISTD

Deadline 28/01/11

Rationale: Emphasis on importance of typography. Working with format and delivery of printed resolution. Can it work with digital context? Challenge convention of a book. I want to work with typography, layout and format to deliver a professional piece that also has substance.

Brief 2:

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Brief 3: Gary Barker Publication

Deadline

Rationale: Emphasis on delivery and form. The printed publication must work in different contexts and be adaptable to situation. Must act as both informative and promotional.

Brief 4: BAGD Year Book

Deadline

Rationale: Emphasis on ideas and concepts to give account of the course and the specialist skills of the people studying it. Experimentation with stock, inks and finishes will inform outcome.

Brief 5:

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Rationale:

Contextual references / Designers / Studios / Companies (specific) Structuralist/Swiss Manual – Possible contact for questioning about design process. Design inspiration Experimental Jetset – Design Inspiration Spin, Hunt – Online research/ Design inspiration Team Impression – other local printers – To find out more about stock HSPG/ GF Smith – stock samples/ prices

RESEARCH ACTIVITY:

Deadline

Details Collect sample stocks to help inform my practice in terms of production and delivery.

RESEARCH ACTIVITY:

Deadline

Details Research into bookbinding methods suitable for briefs undertaken – Fashion look book.

RESEARCH ACTIVITY Deadline Details Compile questionnaires surrounding the use of typography and its implementation, production and print methods, and send to relevant agencies.

RESEARCH ACTIVITY Details

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RESEARCH ACTIVITY Details

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BIBLIOGRAPHY BOOKS / TEXTS - (Harvard Referenced) Squire, V. Getting it Right with Type: The Do’s and Don’ts of Typography, 2006, London, Laurence King Lupton, E. Thinking with Type: A Critical Guide for Designers, Writers, Editors, and Students, 2004, New York, Princeton Architectural Press Samara, T Making and breaking the grid: a graphic design layout workshop, 2002, Massachusetts, Rockport Publishers

MAGAZINES / JOURNALS / ARTICLES – (include publication date and details)

ON LINE REFERENCES / WEBSITES / ARTICLES (include specific urls) http://www.studionewwork.com/# http://www.spin.co.uk/ http://www.septemberindustry.co.uk/north-design-moving/ http://www.processjournal.com.au/current-issue/

OTHER REFERENCE MATERIAL (Films, events, exhibitions, conferences)

ACTION PLAN – use this section to identify specific tasks that you need to complete in order to resolve the brief.

Brief What do you need to do?

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