Brief Produce a publication based on last years Premier League statistics. The publication is aimed at fans so must be content driven and interesting enough to capture and retain their interest throughout. The publication would be sold alongside the usual match day programme by official vendors.
Concept Big is beautiful. Oversized content with a minimalistic aesthetic. Balance between type and image.
Delivery The publication was produced based on key statistics, and telling the story of the season. Each team would have their own mini publication with selected facts based on their season and individual key players. The size of the publication is reminiscent of a tabloid newspaper.