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D&AD Student Awards 2011

#bp_wp7

CREATE A TYPOGRAPHICAL MANIFESTO FOR WINDOWS PHONE 7

Typography Brief set by: William Coleman Job title: Product Manager Sponsored by: Microsoft

The Brief: Create a Typographical Manifesto for Windows Phone 7. Creative Challenge: Windows Phone 7 is built using a very clear set of design principles codenamed Metro. Firmly rooted in a considered application of typography it’s about creating a space on Windows Phone 7 devices that is clean, modern and authentic. For the user it aims to offer delight through content. Using the power of typography create the rallying cry for people to engage with the Metro principles and give them an understanding of a new Windows experience.

Deadline for this brief: All work must be uploaded at www.dandad.org/studentawards by Friday 4 March 2011. Benefits: Details on additional benefits for the briefs will be announced during November.

Your manifesto can be showcased in any format, any medium and in any location but should use the Windows Phone 7 platform as part of your presentation. Target Audience: Switched on, creatively minded, connected people everywhere. Tone of voice: Brand new, full of possibilities, beautiful, welcoming. Further Information: Download the Windows Phone 7 emulator, this will allow you to construct your idea for a Windows Phone 7 device from: developer.windowsphone.com (available as part of the tools download) Download the Windows Phone 7 design guide from: go.microsoft.com/ fwlink/?LinkID=183218 windowsphone7.com developer.windowsphone.com www.microsoft.com/express/Phone/ www.microsoft.com/uk www.dandad.org/studentawards @baby_pencils Deliverables: This category will be judged in two rounds with physical work not required

until round two. Please see the Formatting Guidelines PDF. Your presentation should consist of two elements: • Your overall ideas for your manifesto; where you see it and how you see the audience engaging with it. • It’s application on the Windows Phone 7 platform; is it a splash-screen when the user turns on their phone, or a screensaver, does it form the basis for a background or does it showcase some other element of the technology? Background: Metro is Microsoft’s internal code name for a typography-based design language. It was created as a product of Microsoft’s user interface design work on some of their media products like Zune and Windows Media Center, for utilisation in their new mobile operating system, Windows Phone 7. Big text, clean typography, chrome-less and panoramic design, simple colours and fluid and natural animation are some of the main pillars of the Metro design. Microsoft has been applauded for its software integration, with its Windows Phone and Zune apps all following a strict design code. The main fonts used are based on slightly modified versions of Microsoft’s Segoe font family, with the Zune featuring the “Zegoe” font family, and Windows Phone featuring the “Segoe WP” font family. Microsoft founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realise their full potential.


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