Bea World 2018 Catalogue by ADC Group

OFFICIAL CATALOGUE

#BeaWorldFestival

COIMBRA 21 - 24 NOVEMBER 2018

13TH EDITION beaworldfestival.com

Where creativity meets business Another record edition of the Bea World Festival will soon be celebrated in the beautiful and charming city of Coimbra. A total of 303 entries, from 122 of the most important agencies in Europe and in the world, took part in the 13th edition of the most important and authoritative award in the field of events and live communication. Numbers clearly reveal thatthe Festival of Events and Live Communication offers an extremely successful formula, as it manages to combine a celebration of the premium quality of projects produced during the year with networking opportunities among participants, mostly top managers from both agencies and corporate clients. It also provides the opportunity to follow a programme rich in content, some of whichcertainly surprising, always of great inspiration for all participants. It is no coincidence that ‘Creative Thinking. The Art of Breaking Routines’ is the theme that inspires the programme’s content and, more generally, the Festival. Corporate clients are at the centre of this international platform conceived by Adc Group. They are the ones who will judge competing projectsas well as being the ones with whom the agencies, which aim to con-

quer the coveted Elephant awards, can deal with directly in order to develop business activities. This has happened in the past and we expect it to happen in the future. After all, the Festival’s claim is ‘Where Creativity Meets Business’. Among this year’snovelties I want to mention the introduction of the brand new Best Location Awards, reserved to a keycomponentin the success of an event: the place and the territory in which it takes place. This is certainly an important and courageous step in the evolution of Bea World,which will receive the attention it deservesin the near future. I wish all a great Bea World Festival!

ADC GROUP PRESIDENT & CEO, FOUNDER OF BEA WORLD FESTIVAL

Salvatore Sagone

An opportunity for sharing experiences and creating knowledge In Apecate, the Portuguese Association of Congresses, Tourism Animation and Events, our goal is to defend the interests of our associates, promoting and improving their knowledge and training, creating more sustainability. As co-organizers, for the second edition we wanted to demonstrate that Portugal is more than just Lisbon and Porto, two incredibly wonderful cities, but with an overload of events. Thus, we chose Coimbra as the Bea World 2018 host city, showing the worldâ&#x20AC;&#x2122;s most influential event agencies and clients that we are indeed capable of organizing successful events outside of major cities. We know this event is an excellent opportunity for all participants, but also for Apecate, so it is an honor to be the co-organizer of Bea World Festival, promoting interaction between different agencies from around the world and the Portuguese, sharing experiences, developing concepts and creating knowledge through creative thinking and the art of breaking routines.

The success of the past two editions was only possible with the good support of Apecate associates, our institutional partners, Tourism of Portugal, Turismo Centro de Portugal and the Municipality of Coimbra, as well as many other partners that allowed us to provide you with this programme and to whom our special thanks go to. Apecate wishes you a wonderful stay in the Center of Portugal. Welcome to Coimbra! PRESIDENT APECATE

AntĂłnio Marques Vidal

Bea World Festival, the beginning of a successful path As Vice-President of Apecate, I think that after two editions of this important international event, Bea World, we have walked a successful path. We have placed three destinations on the map of international events: Porto, Coimbra and São Miguel Island in the Azores, that welcomed the Bea World 2018 Advisory Board Meeting, providing several national companies with a network of international partners and demonstrating the unique hospitality and professionalism of the Portuguese. This is indeed an exceptional opportunity for Portuguese companies to position themselves in the global market. Coimbra and the Center of Portugal have provided our companies with a unique opportunity to affirm themselves before more than 600 representatives from international companies. Apecate took a risk when bringing Bea World to Portugal. Despite our small structure, we knew that we could take this step and count on the active participation of our associates and partners to produce two successful editions of the

event. To all international agencies, we want to say that Apecate has its doors open to help you bring your events to Portugal. Thank you to the Bea World team members, who worked hard to transform this project into a reality for all Festival attendees, and also a special thanks to the Apecate associates, to our institutional partners and to all the companies that joined this initiative. As the General Producer of Bea World 2018, I hope you enjoy the Festival. Welcome to Portugal!

VICE-PRESIDENT APECATE

Ana Fernandes

Turismo de Portugal welcomes Bea World 2018 Portugal is currently an increasingly sought-after destination for leisure and business travel, not to mention for studying or even living and investing. Tourism has grown across all of Portugal’s regions throughout the entire year, producing a desirable knock-on effect leading to territorial cohesion as well as invigorating the nation’s economy. The tourism strategy laid out for the next ten years – Tourism Strategy 2027 – defines lines of action geared toward making Portugal one of the world’s most competitive and sustainable destinations, making tourism a hub for economic development and adding to the country’s economic, social and environmental sustainability.

gly connected to its university, recently included in the Unesco World Heritage List, Coimbra has suitable venues located in the heart of the city, in addition to good transportation and hotel availability. We are certain that Bea World 2018 will reinforce the outstanding competence Portugal has in organizing worldwide events, and welcome all event planners to the city of Coimbra. Bea World nominees, guests and attendees will certainly enjoy Portugal’s cultural heritage, its landscapes and entertainment offerings. Enjoy your stay.

Attracting prestigious international conferences and events to Portugal is one of our top strategic assets and we are confident in providing the best conditions and infrastructures for a memorable event.

The city of Coimbra, where modernity is combined with tradition, is quite well served with cultural resources. Stron-

PRESIDENT TURISMO DE PORTUGAL, I.P.

Luís Araújo

The Centre of Portugal, a favorite destination for all visitors It is with great honor and satisfaction that the Centre of Portugal region hosts the 2018 edition of Bea World Festival. We receive this event at a time when this region has definitely become a preferred choice for visitors from all around the world. In 2017, the numbers of overnight stays and guests in the Centre of Portugal were historical, having surpassed all previous records. More and more visitors are discovering the unique charms of the Centre of Portugal, the largest and most diversified tourism region in Portugal. This is an unparalleled destination for those who want to try diverse experiences, as it reconciles World Heritage sites with Europe’s best surf coast, idyllic spas, world-known places of worship, genuine and picturesque villages and the almost untouched nature appeal, which invites to trekking or cycling. Experiences that are complemented with the food and the wines of the Centre of Portugal, resulting in a feast for both the body and the soul. This is also a region that knows how to welcome business. It

has attracted many large international events, of which the Bea World Festival is a classic example, thanks to locations with the quality of Convento São Francisco in Coimbra, where this Festival is taking place. The Centre of Portugal, named in 2017 as Preferred Destination for Ectaa (The European Travel Agents and Tour Operators’ Association), welcomes you with open arms! Enjoy your stay at Bea World 2018!

PRESIDENT OF THE CENTRE OF PORTUGAL TOURISM REGIONAL ENTITY

Pedro Machado

Convento São Francisco, an outstanding venue From November 21st to 24th, Convento São Francisco is hosting Bea World Festival 2018, bringing the best practices in the events industry worldwide and their highly skilled professionals to Coimbra. It is, therefore, an honour for the Municipality of Coimbra to receive an event of this dimension and to be partnering its organisation. We did not hesitate when the challenge was launched by Turismo Centro de Portugal and Apecate. It is an opportunity to learn from the best and also to introduce our city and region to those that will visit us in the context of this International Festival of Events and Live Communication.

more people and companies to enjoy such an outstanding venue, capable of hosting the most diverse event formats. The number of spectators, participants and events held at Convento São Francisco has increased each year as this flexible location is much sought after to perform concerts and organise events that attract different and new audiences. Nowadays, Convento São Francisco is a national reference in these sectors and a recognised economic enhancer that promotes knowledge, culture and tourism in the city and in our region. For all this, welcome to Coimbra!

The fact that Bea World Festival 2018 takes place at the Convento São Francisco, brings us added satisfaction. This remarkable space was reopened to the public on April 8th 2016, in its new function as a Cultural and Congress Centre. Since its opening, it has hosted cultural and tourism events of national and international relevance, which largely surpass the geographical limits of the region of Coimbra. As a matter of fact, we are attracting

MAYOR OF COIMBRA

Manuel Machado

Index ENDORSEMENTS & PROGRAMME Endorsements �� 16 Programme �� 19 Day 1 - World’s best events & locations - live! �� 19 Day 2 - Learn from the best �� 20 Day 3 - Discover Coimbra and its surroundings �� 21 The Host Location �� 23 Coimbra and its venues �� 23 The Centre of Portugal �� 24 The Festival venues �� 26 SESSIONS, TOPICS & SPEAKERS What’s the value of content at Bea World Festival? �� 31 Sessions & Topics �� 32 Speakers �� 39 COLOPHON

PUBLISHER & PRESIDENT ADC GROUP Salvatore Sagone salvatore.sagone@adcgroup.it

BUSINESS DEVELOPMENT MANAGER Ilaria Granato ilaria.granato@adcgroup.it

EDITORIAL COORDINATOR Marina Bellantoni marina.bellantoni@adcgroup.it

COMMERCIAL MANAGER Paola Morello paola.morello@adcgroup.it

BEA WORLD PROJECT LEADER Brenda Debiasio Romeo brenda.debiasio@adcgroup.it

ACCOUNTING DEPARTMENT Ioana Popa iona.popa@adcgroup.it

JURY PANELS Best Event Awards Jury �� 48 Best Location Awards Jury �� 64 Press Jury �� 69 SHORTLIST & ENTRIES Shortlist by Category �� 72 Entries by Country �� 82 SPONSORS & PARTNERS Organisers & Main Sponsors �� 100 Organisers & Institutional Partners �� 102 Sponsors �� 103 Media & Awards Partners �� 104 Association Partners & Supporters �� 105

ACCOUNT MANAGERS Andrea Gervasi, Andrea Parmigiani, Elena Rossi, Franco Trerotola, Elisabetta Zarone EVENT MANAGERS Arianna Cicognola, Vittoria Donini ART DIRECTION Simona Marconi smarconi@fastwebnet.it 13

Endorsements & Programme

Endorsements

ANDREA PALLARD Emea Btl Manager Fiat Chrysler Automobiles

“Bea World is the best event to scout new agencies and professionals for international projects”. ELLING HAMSO Managing Partner Event Roi Institute

“Bea World Festival is the only meeting place in Europe where senior event professionals from agencies and their corporate clients have an opportunity to meet and discuss industry trends as well as what makes the events presented there among the best in the world”. ROLF SCHUMANN Manager Brand Boost China Škoda Auto

“If you are working in the event industry, you cannot afford to miss it. It’s so much more than an award”. 16

ALINA BANASIAK Global Communication Manager Moleskine

“Bea World is an inspiring journey, where the imagination meets business goals and where both agencies and companies can learn more and grow at personal and professional level”.

BERTRAND BIARD President Lévénement

“Landing on Bea World is an opportunity to see the worldwide event community speaking the same language for a few days”.

ANDREA FAFLIKOVA Senior Brand Relations & Events Manager Responsible for Reemea The Lego Group

“Bea World means a few intensive days full of inspiration, motivation and fun that I am always looking forward to experience”. MICHAEL MUELLER Manager Marketing Strategy & Innovation Samsung Electronics

“Bea World is always different and worth to come. From a Juror perspective, I appreciate the discussions and intellectual exchange with my colleagues. From a delegate perspective, you can get valuable insights from the different workshops, meetings and case presentations. It is hard to find a better place if you work in the events industry”.

Programme

Day 1 - 22nd November 2018 World’s best events and locations - live! The first day focuses on the live presentations of the world’s best events and locations. Don’t miss your chance to be inspired by the world’s best-in-class events, learn about new international trends, compare your work to that of the competition or find state-of-theart locations for your events. Nominees have the chance to present their projects and venues live beforeboth the Jury and the audience, in a face-to-face interactive situation. Each presentation features a video, a 3 min speech and 2 min for a Q&A. The Best Event Awards Jury panel, divided into four separate rooms, consists of senior managers from top corporate companies with national and international responsibilities as well as representatives of national event agencies’ associations. Each group is in charge of assessing a certain number of entries, divided by categories, and establishing the

winners in each class. An international Jury panel, comprising senior representatives of national associations of events agencies, votes the best locations. At the end of the live presentations, the Best Event Awards Jury gathers in a plenary session to assign the Bea World Grand Prix. There is also time for taking advantage of the networking opportunities offered by Bea World, meeting the right people and finding a partner for your next event. Meet the exhibitors in the Aeminium Halland and win two free tickets for Bea World 2019. Access the ‘Elephant Run’ on the Bea World mobile app and find out how! At lunchtime, join Star Talk & Lunch: sit with people of your interest and discuss a specific topic. In the evening, don’t miss the delegates’ dinner!

Day 2 - 23rd November 2018 Learn from the best!

Learning and networking are the watchwords of Friday’s daily programme.You can build your personalised agenda in line with your expertise and needs, explore new insights, unconventional solutions, engaging technology and communities. The theme of Bea World’s 2018 educational programme is ‘Creative Thinking. The Art of Breaking Routines’, conceived to help you find ways to look at and solve problems from a different perspective, avoiding conventional solutions and thinking out of the box to innovate your events. Morning highlights include a keynote by Tuija Seipell, aiming at fostering participants to look for their own blind spots in order to identify customercentric solutions that will drive business loyalty in a globalised, yet localised world. Jeannine Koch will provide insights into the most successful and inspiring festival for the digital society, re:publica. Gerd de Bruycker will explain how data can help to steer towards a user-centric marketing approach and a more personalised experience. In a panel discussion, experts from different disciplines will discuss the impact of globalisation and increasing regulations on our flexibility and agility to adapt to this everchanging world.

Finally, former astronaut instructor Laura Winterling will take participants on a trip to outer space and explore what creative thinking in space travel and space tourism really means. Peter Hopwood will moderate the morning keynotes. In the afternoon, you have the opportunity to join a Fireside Chat, a Meet-up or a Hands-on Lab to extend your knowledge in interactive sessions and to collect ideas from best practices, case studies and innovative and practical concepts to solve live communication challenges. During the breaks, meet the exhibitors in the Aeminium Halland win two free tickets for Bea World 2019. Access the ‘Elephant Run’ on the Bea World mobile app and find out how! Join a Star Talk & Lunch that matches your interests, and then Pick a Brain and meet an expert to discuss your ideas, challenges and obtain advice on specific issues. In the evening, find out who are the winners of the Best Events Awards and Best Location Awards 2018. Dress up andjoin the triumphal and highly exciting Awards Ceremony andhonour the world’s best events and locations of the year! The following party is designed tocelebrate, until the small hours, all winners and participants alike.

Day 3 - 24th November 2018 Discover Coimbra and its surroundings! On Saturday morning, join a guided tour to discover Coimbra or Ílhavo while networking in a convivial atmosphere. Meeting and arrival point for both tours is Porta Férrea (R. de São Pedro 20, Coimbra). It is necessary to book your tour in advance, as places are limited. Registrations can be made through the mobile app, clicking on the ‘Sign up’ button. Coimbra, Another Look: A Guided Tour of the City will take you through the streets

and alleys of Coimbra, the setting of many of the city’s stories, with the aim to recapture such experiences, its heritage, traditions and historical-cultural aspects. Discovering Ílhavo: A Guided Tour in the Centre of Portugal will take you to this small municipality between the ‘Ria de Aveiro’ lagoon and the Atlantic Ocean, almost half an hour from Coimbra. A lovely town, rich in heritage and home to some of Portugal’s most beautiful landscapes. Discovering Ílhavo

The Host Location

Coimbra & its venues The cradle of Portugal’s most beloved traditions, the region of Coimbra is the perfect destination if your desire is to be surrounded by the secrets of nature, travel through the memory of the most beautiful stories of our country and discover the treasures of Baixo Mondego. Enchanted woods, picturesque villages and refreshing beaches wait for you. Visiting Coimbra is to make times past come alive by participating in some of the oldest traditions of the Country and discovering the treasures of our past. In its seven centuries of heritage, the University of Coimbra, Alta and Sofia played an absolutely indisputable role as the center of origin and conveyance of knowledge. In this particularly monumental case, part of the Unesco World Heritage List since June 2013, it is important to value not only the Patio of the Schools, the heart of the University with the Tower of the Goat proudly marking the horizon, but also Sofia Street and its colleges,

where the history of the University began to be written. From the most travelled Portuguese Way of Santiago, which passes through Coimbra, to the annual Serenade in what is known as the ‘City of Students’, the most curious travelers have the unique opportunity in this city to be part of history through secular rituals, breathtaking monuments and magical places. In Coimbra, the imposing Sé Velha Cathedral, the Botanical Garden and the majestic Santa Clara Monastery are obligatory stops during your walk. Coimbra is one of the most romantic places in Portugal, which once witnesses the love of Pedro and Inês. So, to relive this tragic love, lose yourself in the enchanted rails of the Garden of Quinta das Lágrimas, filled with age-old trees, medieval ruins, ponds and streams. Coimbra has much to offer and you will undoubtedly want to explore every corner of this beautiful and remarkable city.

The Centre of Portugal Visiting the Centre of Portugal is to live a destination rich in experiences. Known for its genuine welcome in receiving visitors with the best it has to offer, it is no coincidence that the largest region of Portugal has been placed on the map of destinations to visit by several international media. Some of itssites have been deemed to be of outstanding universal value and included in the Unesco World Heritage List. This is the case of the Monasteries of AlcobaĂ§a and Batalha, the Convent of Christ in Tomar and Coimbra University. But there are other unique places that are well worth discovering. The Schist Villages and the Historical Villages were formed in an area full of natural riches. Here, you can discover numerous trails that go through the towns and enjoy a walking, riding or car visit. But itâ&#x20AC;&#x2122;s not only medieval Portugal that can be found in Centre. The cities, where modernity is combined with tradition, can be very attractive to those who prefer browsing through the local stores. In Leiria, all shops are located in the beautiful artistic buildings at the heart of the city. Near Leiria, there is a place deeply rooted in history, love and peace. Going to FĂĄtima means travelling to the biggest holy placein Portugal. If you like to take a break to rest enjoying the flavours of the Centre, you can always taste our delicious treats, delicacies or outstanding

traditional gastronomy, as well as an excellent wine selection. The city of Viseu is one of the best places to complete a wine experience, whilst still taking in the heritage, art and history of the city. In Coimbra, you can be a part of history through magical monuments and places. Don’t miss a visit to the region of Bairrada, a land of mountains and sea, swims and wines, gastronomy and sports. Taste the irresistible Bairrada suckling pig together with one of the most awarded national sparkling wines. Finally, let yourself be taken in by an ‘ocean’ of experiences in the region of Aveiro. And don’tlet your journey end without first trying out the delicious “ovosmoles”. In Middle Tagus, you must visit Castelo de Bode Dam, known for the purity of its waters. And you may as well go through the Tagus Castle Route, or the religious tourist route around Fátima and Tomar. In the West, travel to the scenic walled village of Óbidos and take the opportunity to relax your “body and soul” at Santa Cruz beach, in Torres Vedras. If you’re a lover of adventure sports, don’t leave out Peniche and Nazaré, famous for their iconic waves which make them some of the best surfingdestinations in the whole world. From mountains to seas, there are many reasons to visit the Centre of Portugal!

The Festival venues THE UNIVERSITY OF COIMBRA, DELEGATES’ WELCOME DRINK VENUE (21ST NOVEMBER)

Public higher education institution with more than seven centuries of experience both in teaching and research. It’ is one of the oldest universities in Europe, part of a group of fifteen universities which opened their doors during the 13th century. It was founded in 1290, in Lisbon, by King Denis. In 1537, during the reign of King John III, the University was transferred to Coimbra. Throughout its long and rich history, the University embraced a fundamental role regarding the impact of the Portuguese language and knowledge around the globe. From the architectonic point of view, the University comprises a magnificent ensemble, with remarkable and unique elements from different periods of its history. Due to the outstanding value of its heritage, in 2013, Unesco listed University of Coimbra - Alta and Sofia as a World Heritage Site. The Schools Courtyard, the Science Museum and the Botanical Garden are the three major nucleus you can’t miss. Address: Largo da Porta Férrea, 3000-447 Coimbra www.uc.pt

ph. Arquivo fotográfico TCP

CONVENTO SÃO FRANCISCO, MAIN FESTIVAL VENUE (22ND & 23RD NOVEMBER)

The Convent was created as a monastic house in the 17th century to host the Franciscan community, whose primitive facilities of the 14th century were destroyed by the waters of the river Mondego. This is the place where the troops have been quartered during the French invasions. Later it was converted into a wool factory, and finally became a dynamic, contemporary and cosmopolitan space devoted to cultural events, international conferences and convention, other scientific and academic events and performing arts shows. Today it is recognized as an International Center for Contemporary Arts with its exhibition spaces and an educational networking service. The refurbishment and expansion project of the Convent was signed by architect Carrilho da Graça and the church reconversion project by architect Gonçalo Byrne. Address: Av. da Guarda Inglesa 1a, 3040-193 Coimbra www.coimbraconvento.pt

Sessions, Topics & Speakers

What’s the value of content at Bea World Festival? As the world changes, new technologies and practices are introduced. What we learned yesterday usually becomes obsolete by the time we’re ready to start applying it to our job. It is a life-long learning process and we have to focus on gaining and sharing knowledge that is crucial for adapting to this ever-changing reality. At Bea World Festival participants and experts can meet and find ways to look at and solve problems from a different perspective, avoiding orthodox solutions and thinking outside the box. We call this ‘Creative Thinking. The Art of Breaking Routines’ and it is not about coming up with original ideas, but about making new connections between existing ideas. And this provides value to the participants if they learned something new and relevant for their business and know-how to apply it to their job and if they have built or developed connections with people of value to them.This is their personal benefit in return for the time and money spent to join the Festival.

And the educational programme will be measured against these objectives. A good learning environment will finally support this goal. Bea World opens minds with unconventional session formats, a strict ban on marketing fluff, new insights, best-practices, hands-on workshops and plenty of facilitated opportunities to interact with speakers, jury members, suppliers, potential clients and peers. Bea World Festival provides a great platform to grow networks and increase business opportunities to finally hit a big time Roi.

SENIOR PARTNER EVENT ROI INSTITUTE AND STRATEGIC ADVISOR BEA WORLD FESTIVAL

Ilka Dzeik

Sessions & Topics

MONDEGO ROOM (Floor 2)

9.00 - 9.40

‘WELCOME TO BEA WORLD 2018. CREATIVE THINKING - THE ART OF BREAKING ROUTINES’ SPEAKERS: Salvatore Sagone (Adc Group), Ana Fernandes (Apecate), Patrick Roubroeks (XSaga)

MONDEGO ROOM (Floor 2)

9.40 – 10.15

‘THE CURSE OF KNOWING. HOW WHAT WE KNOW KEEPS US FROM SEEING THE SOLUTIONS’ Understand why emotional connections and superior customer experiences rule in our globalised, yet localized world, and how to create those connections that drive loyalty in your business. Learn to look for your own blind spots and view your own business more clearly from the customer perspective. Tuija’s experience and insights will inspire you to make practical and directional changes in your business. SPEAKER: Tuija Seipell (www.thecoolhunter.net)

MONDEGO ROOM (Floor 2)

10.15 – 10.50

‘MAKE CONTENT GREAT AGAIN! HOW CONFERENCES CAN TURN INTO INSPIRING FESTIVALS’ This session will give an overview of how to reach a hard to get target group with a strong focus on diversity, sustainability and networks. It will give insights on how re:publica defines topics, designs and peer groups along the overall view on digitization in society and what effects it has on community building. Learn how to better reach a broader diversity of speakers and attendees by the right way of approaching them, understand the value of community building for your business and know who to talk to if you want to turn a content driven conference into a content driven festival for you career advantages. 32

SPEAKER: Jeannine Koch (Re:publica) For speakers’ biographies see following pages

AEMINIUM HALL (Floor 1)

10.50 – 11.20

COFFEE TALK & ELEPHANT RUN Enjoy the coffee break and take a chance to meet the exhibitors in the Aeminium Hall and win two free tickets for Bea World 2019. Access the ‘Elephant Run’ on Bea World mobile app.

MONDEGO ROOM (Floor 2)

11.20 – 11.55

‘FOUR PILLARS OF A CUSTOMER-FIRST EVENT TRANSFORMATION THROUGH THE POWER OF DATA’ In a world of connected customers – where the traditional channel model is disrupted – a seamless multi–channel interaction becomes more and more important to engage and build relationships with potential customers. Data can help to identify the relevant touchpoints for a successful communication strategy. Learn from Cisco why it is important to integrate live communication into the overall marketing plan and how you can build individual customer journeys in your communication strategy overall and at your events. SPEAKER: Gerd De Bruycker (Cisco Systems)

MONDEGO ROOM (Floor 2)

11.55 – 12.25

‘GLOBALIZATION. A BLESSING OR CURSE?’ Increased mobility and communication technology motivates millions of people each year to explore a country, or specific destination, to join an event and to share experiences online. Increased competition, cross–border cultures, people and data protection and the impact on the environment are the challenges we are also facing in the events industry. This globally connected and ever–changing world constantly requires to breaking routines if we want to adapt our business to this. But will more and more regulations and global standards prevent us from being flexible and agile enough to do our job? Discuss the impact of globalization and the pros and cons of regulations with our experts and learn from best practices when faced with these challenges. SPEAKERS: Sabbas Joseph (Witzcraft), Jeannine Koch (Re:publica), Claudia van’t Hullenaar (Sustained Impact), Maayke Könemann (Ing Bank), Charles Bahr (Tubeconnect Media) For speakers’ biographies see following pages

MONDEGO ROOM (Floor 2)

12.25 – 13.00

‘SPACE TRAVEL. NOW AND THEN. BETWEEN CHANCES AND COINCIDENCES’ Taking a trip to outer space might be the stuff of sci–fi for most of us, but soon it could be a viable holiday destination. A few different companies are pioneering space tourism such as Richard Branson’s Virgin Galactic or SpaceX – started by Elon Musk, co–founder of the Tesla electric car company who has promised to take two tourists on a trip around the moon. Then there’s Blue Origin, which was founded by Amazon founder Jeff Bezos. Soon it won’t only be Nasa–trained astronauts who can experience the wonder of space travel but what are the challenges? Get insights from Laura Winterling what creative thinking in unknown environments really means and how to manage challenges in modern space flight ventures. Learn from her very own personal experiences gathered as astronaut instructor for the European Space Agency and from her missions around the globe at International Partner Sites like Nasa in Houston and Roskosmos in Moscow, as well as Soyuz Rocket Launches from Baikonur, Kazakhstan. SPEAKERS: Laura Winterling (Esa, Space Time Concepts)

OLD CONVENT CHURCH (Floor 0)

13.00 – 14.30

STAR–TALK & LUNCH At lunchtime don’t miss the opportunity to sit with people of your interest and discuss a specific topic. Check out topics, people and table hosts and make your reservation through the online seating solution NetworkTables! MONDEGO ROOM (Floor 2)

15.00 – 15.45

‘LIVE COMMUNICATION AS A DRIVER FOR A BETTER WORLD’ Growing societal expectations around social value and environmental performance make sustainability become a strategic priority for organizations. As businesses focus on sustainability as part of their overall strategy and adopt organization–wide sustainability goals, they are not only looking to events to align with those values, but also the organizations providing those services. Learning outcomes: – Discover why brands align values for shareholders and society – Learn how the connections between environmental, social and economic factors break down to an integrated approach – Find out how event professionals can prepare for a more sustainable future and grow their business with purpose 34

SPEAKER: Claudia van’t Hullenaar (Sustained Impact) For speakers’ biographies see following pages

ALMEDINA ROOM (Floor 2)

15.00 – 15.45

Virtual events or live events. What should we strive for? Two experts will share their knowledge and perspective and will underpin their arguments with successful approaches. Join a meet–up with one of the speakers and your peers afterwards and share your own opinion and experience.

MEET–UP: ‘HOW AN ONLINE EVENTS STRATEGY CAN REVOLUTIONISE YOUR EVENTS BUSINESS. AND HOW TO DO IT’ Online events don’t just have to be run to increase traffic to your site or to drive traffic to your physical event they can be a standalone, money making revenue source. Running paid for online events can add a genuine revenue stream to almost any events business. We have to future proof our companies and taking events online is a way to do that. They are also a way of maximising the revenue from our physical events. This session focuses on an online events story from Europe’s largest online resource for personal assistants. Practically Perfect PA runs a six–figure profit events business with 50% from online events”. Learning outcomes: – A road map showing how to create revenue earning digital content – How to minimise risk and to monetise (with some tips on pricing) – The added earning capacity of collecting digital content SPEAKER: William Thomson (Gallus Events)

MEET–UP: ‘LIVE EVENTS IN THE TIME OF DIGITAL YOUNGSTERS HAVE NEVER BEEN MORE IMPORTANT AND EFFECTIVE’ Get inspired by ideas & techniques of the biggest world live productions targeting Millennials as VMAs, SNL, or Coachella and connect the essence of the entertainment industry with your field to better attract the Millennial generation. Learning outcomes: – Learn more about the shift in behaviour of this generation and the trends to expect in 2019 and beyond – Get new directions & channels where to search for valid creative content & inspiration – Understand why live events are important to them, how to drive their attention and to deliver results SPEAKER: Yemi A.D. (Jad Productions)

35 For speakers’ biographies see following pages

SOFIA ROOM (Floor 2)

15.00 – 15.45

‘INCREASE RELEVANCY WITH DATA DRIVEN STRATEGIC EVENT MARKETING’ We all know that there is an increase of the value and relevancy of all events caused by aligning the purpose and the content more to the overall corporate strategy. Easy said, but there are also some barriers. How can you change the approach from an ad hoc event organisation to a data driven live communication strategy throughout an entire global corporate organisation? In this session you will learn more about the successful application of customer centricity for events from ING Bank and how to target on clients with most value and potential by leveraging client profiles and segmentation criteria. Learning outcomes: – Understand how to build a long–term strategic live communication plan – Know how to use customer segmentation, profiles and needs for a strategic event planning – Understand the value of focussing on relevant customers and the right messaging for your business SPEAKER: Maayke Könemann (Ing Bank)

CONVENTUAL ROOM (Floor 1)

15.00 – 17.00

HANDS–ON LAB #1: ‘DESIGN THINKING TO SOLVE YOUR CUSTOMER EXPERIENCE DILEMMAS’ An intense small–group workshop where the participants will use design thinking techniques to discuss and solve challenges and to create new ideas in their business. Learning outcomes: – Understand what design thinking is and why it can be useful in solving business problems – Learn a group problem–solving technique they can use later in their own business – Understand why understanding the customers perspective is crucial in the growth of a business SPEAKER: Tuija Seipell (www.thecoolhunter.net)

HALLWAY (Floor 2)

15.00 – 17.00

PICK–A–BRAIN. 1–ON–1 MEETINGS WITH EXPERTS

At Bea World delegates can discuss their specific challenges with one or more experts and schedule 15–minutes one–on–one meetings with speakers and jury members. Participation is subject to pre–registration via the NetworkTables online platform. For speakers’ biographies see following pages

AEMINIUM HALL (Floor 1)

15.00 – 17.00

HANDS–ON LAB #2: ‘HOW TO AVOID DEATH BY BOREDOM’ Yes, speakers are important. But no, they are not the centre of your meeting. Participants in meetings and events nowadays really want to participate. We no longer settle for 5 minutes of Q&A, nor for an endless array of speakers. We want meetings to be rich in content and energy! We want to learn, we want to grow, we want to matter! This fully interactive Workshop Interaction Design helps you to transform meetings from speaker–oriented to participant–centred. We will teach you how to make your programs livelier and how to get more engagement on the part of your participants. Better meetings. Easy, accessible and with (almost) no extra costs. Learning outcomes: – How to transform meetings from speaker–oriented to participant– centred. – How to make your programs livelier and how to get more engagement on the part of your participants. Better meetings. Easy, accessible and with (almost) no extra costs. SPEAKER: Jan–Jaap In der Maur (Masters in Moderation)

AEMINIUM HALL (Floor 1)

15.45 – 16.15

16.15 – 17.00

FIRESIDE CHAT: ‘TO ATTRACT A GEN Z CUSTOMER, ASK A GEN Z CUSTOMER. HOW COMMUNICATION WORKS IN THE ERA OF SOCIAL NATIVES’ How to influence and optimize communication for digital natives? Which platforms do young people use to communicate? What are the relevant networks – Facebook, Instagram, Snapchat? Which content really catches their attention and how can we engage them for events? Understand why influencer marketing is such a powerful medium also the events industry. Learning outcomes: – Discover what influencer marketing is and how to attract the young generations –L earn the advantages of influencer marketing for live communication – Understand the steps to take to create a successful campaign. SPEAKER: Charles Bahr (Tubeconnect Media) For speakers’ biographies see following pages

ALMEDINA ROOM (Floor 2)

16.15 – 17.00

FIRESIDE CHAT: ‘ENGAGEMENT. WHAT EXACTLY IS IT AND HOW DOES IT EFFECT BOTH LIVE AND INTEGRATED DIGITAL/LIVE CAMPAIGNS?’ The development of modern technology influences and enhances how attendees experience events. This session will explore how to design engagement strategies that create behavioral changes. The complementarity between live experiences and digital engagement is explored and challenges explained through using tools such as AI, AR, co–creation and collaboration technologies. Learning outcomes: – Engagement theory and how it impacts events. – How to overcome the challenges of engaging attendees to create behaviour change – The technology tools that can enhance engagement design strategies. SPEAKER: James Morgan (Event Tech Lab)

SOFIA ROOM (Floor 2)

16.15 – 17.00

DEVELOPING NEW CONTENT AS A DRIVER TO ATTRACT NEW GUESTS Disneyland Paris is an International park & resort destination welcoming more than 15 million of people each year. Developing new content, creating original Live Events is becoming a strategic pillar to increase guests satisfaction and to target new audiences. Learning outcome: – Learn how to better target new audiences through specific live communication strategies – Understand the key value of using experience & emotion to promote a destination – Know the key elements of a successful destination promotion SPEAKER: Aymeric Magne (Disneyland Paris)

38 For speakers’ biographies see following pages

Speakers MASTER OF CEREMONIES

Peter Hopwood

FOUNDER HOPWOOD COMMUNICATIONS

Communicator and connector, Peter travels the world to help people tell stronger stories. He helps professionals, companies and entrepreneurs bring more value to their messages through developing their own speaking style, gain investment and persuade with impact – when it matters. Dubai to Brussels, Shanghai to Amsterdam, Peter’s presentation coaching skills, MC and moderator talents are in high demand across global digital, business and startup scenes. Peter knows how to hit the right balance of energy and pulse, charmingly shaping summits, events and conferences worldwide. Supporting teams and individuals who value the need to improve, Peter shifts people’s mindsets to show them exactly what it takes to reach the next level in their communication. Peter has lived in 7 European countries and is currently based in Croatia – someone with a strong growth mindset who loves to be kept on his toes.

Yemi A.D. (Almedina Room

15.00 – 15.45)

FOUNDER & CREATIVE DIRECTOR JAD PRODUCTIONS

Yemi A.D. is one of the most influential European creatives, an award–winning choreographer, director & producer living between Prague and Los Angeles. He focuses on highly artistic & conceptual executions of live shows, music videos & digital campaigns. He has been a member of the creative team of Kanye West since 2010. His company JAD Productions won several awards in Bea World Festival including the The Best Conference Award, or Special Award for Channel Strategy. JAD Pro produces dozens of international events & shows every year. Yemi designs events for Google, T–Mobile, Coca Cola, creates digital campaigns for Mercedes–Benz, or adidas Originals. His talent agency JAD People represents the most successful Czech performers since 2008. Yemi also founded Dance Academy Prague, became speaker of Aspen Institute &TEDx, is ambassador of Sustainable Development Goals under UN and leads annual expedition to help disadvantaged kids throughout the world with foundation Smiling Crocodile. 39

Charles Bahr (Mondego Room

11.55 – 12.25 / 16.15 – 17.00)

FOUNDER TUBECONNECT MEDIA

Charles Bahr is one of the youngest founders in Europe. At the age of 14, he founded a social media and influencer marketing agency specialized in marketing for Generation Z. So far, his team consists of 10 teenagers as well as experienced marketing specialists with focus on creative advertisement from youngsters to youngsters. Charles is also part of the YEAB (Young Entrepreneur Advisory Board) to connect and support other young talents all over the world and spread the culture of entrepreneurship worldwide.

Gerd De Bruycker (Mondego Room

11.20 – 11.55)

MARKETING DIRECTOR CISCO SYSTEMS

Gerd is a marketing director at Cisco Systems, responsible as the Cmo for Northern Europe and leading the Emea Events Team. He is specialized in how event marketing is integrated into the overall marketing mix as part of customer journeys and audience touchpoint strategies. He and his team are responsible for Cisco’s top events in the region, like Cisco Live, Cisco’s trade show participation, event strategy and country event enablement services. Before joining Cisco over 7 years ago, he worked for almost a decade at Microsoft mainly in event marketing roles on a country, regional and worldwide level. He is also a guest lecturer at a high school in Belgium.

Ana Fernandes (Mondego Room

9.00 – 9.40)

VICE PRESIDENT APECATE & GENERAL PRODUCER BEA WORLD FESTIVAL 2018

Ana holds a degree in Economics and postgraduate degrees in Communication and Political Marketing and in Economics and Management of Cities. She is currently undertaking a Master’s degree in Economics and Management of Innovation. Since 1998, she has produced hundreds of events all over the world. She coordinates all the resources involved in the production of major events, being responsible for the preparation of the project and for its implementation on the field. She is founder and director of Eventors’Lab. As from 1999, Ana has managed, coordinated and produced several projects and has specialised in large scale opening and closing events. All the events had live broadcasting. Ana has produced, as well as creating its content, the Oceans Festival, awarded Best Public Event in Europe in 2011.

Jan–Jaap In der Maur (Aeminium Hall

15.00 – 17.00)

FOUNDER & MODERATOR MASTERS IN MODERATION

Jan–Jaap is owner–moderator at Masters in Moderation. He is a firm believer that a carefully selected moderator–facilitator will make meetings more effective, more fun and definitely more worthwhile. His dream is to raise the standard of meetings worldwide, by providing them with the best moderators. His mission is to upgrade the moderator profession, by training both professional and inexperienced moderators.

Sabbas Joseph (Mondego Room

11.55 – 12.25)

CO-FOUNDER & DIRECTOR WIZCRAFT INTERNATIONAL ENTERTAINMENT

Over the past 30 years Wiz Sabbas Joseph is today recognized as a leading thinker in the field of unconventional media. He brings on board strategic inputs & communication expertise, stemming from his years of being a journalist before starting Wizcraft. Wiz Sabbas Joseph has spearheaded & managed several mega events for the company, as well as lending his strategic foresight for some of the country’s biggest brand launches and corporate events. He is also a faculty member and guest lecturer at leading communication institutes and an active member of the entertainment committees of CII, Ficci, Event Management Association (Eema) of India where he was President and The Media & Entertainment Skills Council where he is General Secretary. His pioneering role at Eema ensured a distinct momentum that reflected thought leadership, as well as, proactive action that the Indian event industry is now being recognized for. He is a well accomplished speaker and has spoken at major events and leadership programs.

Jeannine Koch (Mondego Room

10.15 – 10.50 / 11.55 – 12.25)

DIRECTOR RE:PUBLICA

Jeannine, born and raised in Berlin, graduated from English, American and German studies. In 2008 she received a scholarship for a Master’s Degree in International Communications in Sydney, Australia. 2010 she finished her Diploma in Media Studies at TU–Berlin. Shortly after, she held the Head of Marketing and Communications position at a Berlin shoe label. From 2012 to 2017 she was Marketing and Communications Director at Berlin’s first International Garden Exhibition (IGA Berlin 2017). Since 2018 Koch has been Director for Europe’s biggest digital conference re:publica in Berlin.

(Mondego Room

11.55 – 12.25 / Sofia Room

Maayke Könemann

15.00 – 15.45)

STRATEGIC RELATIONSHIP MARKETER ING BANK

For biography see ‘Best Event Awards Jury‘ section

Aymeric Magne (Sofia Room

16.15 – 17.00)

DIRECTOR GLOBAL EVENTS DISNEYLAND® PARIS

For biography see ‘Best Event Awards Jury‘ section

James Morgan (Almedina Room

16.15 – 17.00)

PRINCIPAL CONSULTANT JAMES MORGAN ASSOCIATES LIMITED & FOUNDER EVENT TECH LAB

James is a Senior Lecturer in Events at the University of Westminster, London; Principle Consultant at James Morgan Associates and Founder of Event Tech Lab, a global partnership community for event technology start–ups, developers, event professionals and investors. As a respected speaker, writer and industry commentator, James has judged industry awards internationally and is passionate about educating the event professionals of the future. He takes an avid interest in promoting quality standards and professionalism in the events industry. He was named as one of Eventbrite’s Top 100 Event Professionals in 2017. He was also voted one of 20 Industry Changemakers by the US publication Meetings Net magazine in 2017.

Patrick Roubroeks (Mondego Room

9.00 – 9.40)

FOUNDING DIRECTOR XSAGA

Patrick moved enthusiastically through his high school period in Roermond, his hometown in the Netherlands. Afterwards, he studied in Tilburg where he achieved his Bachelor’s degree at the Academy of Journalism and then followed different courses, such as Production for Television and Executive Producer, at the Media Academy in Hilversum. Patrick also completed a Management course at Krauthammer International. His internship at NOS (the Dutch broadcast foundation) was followed by a permanent position as editor producer (1988–1995). The next six years were spent as executive producer at Idtv Arts & Events, before starting Xsaga in 2001, of which he is also Creative Director. Patrick is an advisor in the world of art and culture and he also writes monthly columns for several professional journals. For the last couple of years he has been a board member of De Grote Prijs van Nederland, chairman of the board of the Amsterdam Poëziefestival and board member of Adcn.

Salvatore Sagone (Mondego Room

9.00 – 9.40)

CO–FOUNDER & PRESIDENT ADC GROUP & FOUNDER BEA WORLD FESTIVAL

Salvatore is co–founder and president of ADC Group, a media holding company. The group includes the communication news agencies ADVexpress and e20express, NC–Nuova Comunicazione and e20 magazines, and the I Quaderni della Comunicazione reading series. In 2006 he launched the Best Event Awards, that are now acknowledged as the main international events award. In 2014 the awards evolved to the International Festival of Events and Live Communication, and to a worldwide competition, involving 29 countries. Salvatore also organizes other awards and initiatives dedicated to the Italian communication and event market. Born in 1960, Salvatore has been a professional journalist since 1991. He graduated in Literature and Philosophy and has worked in specialized communications publishing, media and advertising since 1987. He has been also a reader at Politecnico University of Milan, and a contributor for national radios and newspapers.

(Mondego Room

9.40 – 10.15 /Conventual Room

Tuija Seipell

15.00 – 17.00)

KEYNOTE SPEAKERS, INTERNATIONAL BUSINESS CONSULTANT, EDITOR WWW.THECOOLHUNTER.NET

Tuija (www.tuijaseipell.com) is a Canadian Speaker, Business Advisor, entrepreneur and Editor. She was born and educated in Finland but has lived and worked in North America for the past 35 years, the last 28 of them in Vancouver, British Columbia, Canada. She’s a passionate advocate of customer experience, retail, tourism & hospitality, trends, design, creativity, motivation, and especially emotions and hope. Her clients include diverse global and multinational organizations, such as Harley Davidson, Nike and Europarc, as well as cities, government departments and non–profits, and also medium–size and smaller organizations around the world. For the past ten years, she has also been the editor of The Cool Hunter (www. thecoolhunter.net), one of the world’s oldest and most widely read online publications about design, architecture and experience followed by 2 million readers each month. Tuija has extensive experience also in the events business and for the past three years, she has been one of the international judges of Finland’s Evento Awards.

William Thomson (Almedina Room

15.00 – 15.45)

DIRECTOR GALLUS EVENTS

In the summer of 1996 William had a choice. Study for his final degree exams or throw himself headlong into organising his University Graduation Ball. Since making that career defining choice (he of course opted to run the event) it has been impossible not to love everything events. Over the last twenty years William has run a very wide variety of events, from sweaty Garage gigs, to high profile conferences. He has been fortunate enough to see how more than a score of different event companies have organised their events. As well as conducting event consultancy and overseeing other people’s events he still creates and runs his own events. In 2019 William will organise an experiential whisky festival in Glasgow and Barcelona on the same weekend! And a Homeless Helpathon, a brand new format, to help tackle homelessness in Scotland.

(Mondego Room

11.55 – 12.25 / 15.00 – 15.45)

Claudia van’t Hullenaar

FOUNDER SUSTAINED IMPACT

Claudia collaborates with organisations to design strategies and implementation plans for sustainability and business events initiatives. She leverages twenty years of multi-disciplinary corporate and supplier sector experience in mktg communications and sustainability. She worked eleven years for a Fortune 500 company, where she managed a diverse range of measurable and responsible international event mktg programs. She also developed an award-winning global corporate event sustainability program. Claudia is a Certified Event Designer and Sustainability Advisor in the Meetings Industry. She serves as Sustainability Committee member of the Events Industry Council (EIC) and is on the EIC ApexStandards Redesign Taskforce. As a Climate Reality Leader she takes action to educate about the climate crisis.

Laura Winterling (Mondego Room

12.25 – 13.00)

FORMER ASTRONAUT INSTRUCTOR EUROPEAN SPACE AGENCY & CEO SPACE TIME CONCEPTS

Laura has a M.Sc. Physics from the University of Bayreuth, Bavaria, Germany and a M.Sc. Organisational Psychology from Ucl, London. She has been an astronaut support officer and instructor at European Cargo Spaceship Atv, European Space Laboratory Columbus and European Astronaut Centre, Cologne for the European Space Agency. She has been involved in two Sojuz launches in Baikonur, Kazakhstan, a parabolic flight with Esa in Bordeaux, and survival and leadership training with Esa. She has held responsibilities in various Mission Control Centres including Moscow and, Houston and has taught more than 80 international astronauts on space craft and station systems. She is the founder of Space Time Concepts, is involved in event management for the Eac for Esa in Cologne, and is a speaker on human spaceflight and astronaut training.

LIVE PRESENTATIONS & SESSIONS FACILITATORS Hans Etman

MANAGING PARTNER MASTERS IN MODERATION

Peter Hopwood

FOUNDER HOPWOOD COMMUNICATIONS

Jan-Jaap In der Maur

FOUNDER & MODERATOR MASTERS IN MODERATION

James Morgan

FOUNDER EVENT TECH LAB

Sandy Nijhuis

MODERATOR & EVENT ORGANISER MASTERS IN MODERATION

Jury Panels

Best Event Awards jury Gerd De Bruycker

BEA WORLD JURY PRESIDENT Marketing Director Cisco Systems

Gerd De Bruycker is Marketing Director at Cisco Systems and Cmo for Northern Europe, also leading the Emea Events Team. He is specialized in how event marketing is integrated into the overall marketing mix as part of customer journeys and audience touchpoint strategies. He and his team are responsible for Cisco’s top events in the region, like Cisco Live, Cisco’s trade show participation, event strategy and country event enablement services. Before joining Cisco over 7 years ago, he worked for almost a decade at Microsoft mainly in event marketing roles on a country, regional and worldwide level. He is also a guest lecturer at a high school in Belgium.

Milan Baka

Nescafè Solutions Project Manager Emena Nestlé

Milan is Nescafè Solutions Project Manager at Nestlé, leading the Ooh/On-Trade marketing and commercial strategy in Emena region. In 2006 he started his marketing career in airlines business, managing successful launch and expansion of Sky Europe Airlines to the Czech Republic. Since 2010 he worked for Nestlè in various commercial and marketing roles in Ooh growing iconic Nescafè beverage solutions business. He extended local Czech and Slovak market experience by assignment in Nestlé Russia, which determined a long-term strategy in Ooh. Since 2016, he is part of Eur/ Emea team, making more possible and continuously exceeding customers and consumers’ expectations.

Alina Banasiak

Global Communication Manager Moleskine

Born in Italy with Polish origins, Alina has an educational background in communications and PR and over 15 years professional experience in marketing and communication within lifestyle and consumer goods companies. After 6 years in the global communication team at BTicino, followed by 3 years as Adv and Event Manager at Kawasaki, in 2010 she joined the Italian branch of the high-end brand Nespresso, responsible for building the brand’s awareness and equity in Italy, from media strategy to retail marketing for the company’s boutiques, to events and sponsorships. Alina implemented the 360° taste campaign – Atl, Btl and PR – with the aim of positioning Nespresso as a leader in quality coffee and expertise, a challenging task in Italy, renowned homeland ofespresso.

Bertrand Biard

President Lévénement

Involved in Marketing Strategy and activation of communication campaigns, Bertrand has been managing communication agencies for the past 15 years, advising major industrial and commercial companies. Founding partner of Manifestory, a communication agency based in Paris and Shanghai, Bertrand is also president of Lévénement (Association of French Event Communication Agencies) and LéCole, the event thinking school.

Tata Burduli

Head Events Georgian Football Federation

Tata Burduli is a Sports Marketing and Strategic Communications Specialist with a 10-year work experience. She joined the Georgian Football Federation team as Head of the Marketing department in 2009, and currently holds the position of the Head of Events department. She is also the founder of the Tbilisi-based creative events company IdeaList. Tata teaches sports marketing courses at the Caucasus School of Business and the Georgian Sports Academy. Having graduated from the Moscow State University, Tata successfully completed the Uefa -funded Diploma in Football Management course at the University of Lausanne. She also holds a Master’s degree in strategic communications from the Caucasus University. Tata’s professional career covers numerous interesting projects. One of the most notable among them was the 2015 Uefa Super Cup, where she headed marketing and communications activities. The match was later described by EuroSport as ‘the best Uefa Super Cup in history’.

Cláudia Caetano Vice President Tourist Animation Sector Apecate

Cláudia co-founded Equinocio.com in 2004. She is specialized in the organization of Corporate Events and other special events. Cláudia is also Vice President of the tourist animation sector at Apecate. She has a degree in Marketing and a Master’s degree in Advertising. In the past she has taken on such diverse roles as call center assistant, account manager, senior trainer, academic teacher, photographer, journalist... She is also a writer. She does theatre, loves traveling, really likes her job and feels lucky for the work team that she spends most of her days with. She could do many other things with equal pleasure as long as they involve communicating with others. Moral values govern her personal and professional posture. She truly believes that it is in her power to contribute to a better world through sustainable decisions, through kindness to others, through volunteering and raising awareness of groups towards a more civic attitude.

Paulo Campos Costa

Global Brand, Marketing and Communications Director EDP - Energias de Portugal

After a degree in Law at the University of Lisbon, he graduated in 2013 from the Advance Management Program at Harvard Business School. In 1988 he began working as a journalist at Rtp, RádioTelevisão Portuguesa. In 2002, he moved to Galp Energia as responsible for communication. In 2004, he started working in corporate communications at Portugal Telecom. After that, he exercised media relations deputy functions for the Minister of Public Works, Transport and Communication (XVI Constitutional Government of Portugal). In 2006, he joined Edp, Energias de Portugal, as Brand and Communication Director. Currently, he is Director of Global Coordination of the Brand, Marketing and Communication department. Here, he is also Marketing, Communication and Sustainability Director and Administrator at Edp’s Institute and Edp Comercial. He is part of the board of Directors at Fundação Edp in Portugal. He holds a Vice President role at the Fundação Luso-Brasileira and is part of the Marketeer Magazine editorial board.

Paola Capaldi

Head of Proximus Group Events Proximus

Capaldi is currently head of the Group Events Department at Proximus, the leading Belgian telecommunications company. In this role Paola is responsible for the organization of all corporate, BtoB, and Sales Forces events within the Proximus Group. She has over 20 years’ experience in the communications sector in general and 10 years in events communications. Paola was appointed Uniceo Vice President for Benelux in 2015. Uniceo® – United Networks of International Corporate Event Organizers- is the international association bringing together senior decision-makers in charge of corporate events representing blue chip companies. Paola strongly believes that the professional development of members and of the Events industry must come from the sharing of knowledge, experience, know-how and expertise that allow the leaders to save time in their daily tasks and acquire new skills.

Beatrice Carli Moretti

External Relations Southern Europe GSK Consumer Health Care

After a degree in Archeology, she obtained a Master in marketing and communication. Subsequently, she entered the world of Marketing and Communication, working for 4 years at the Lowe group and 8 years at Publicis Milano, with a brief interlude in the furniture and design industry. In 2012 she changed her career joining Gsk Consumer Healthcare as a Communication Manager for Southern Europe. Passionate about creativity and outdoor she brings athletic resilience to her work no matter the project she is involved in.

Andrea Danihelova Head Communication Department and Spokesperson innogy South East Europe

Since 2005, Andrea has been working as the Head of Communication Department and Spokesperson for a Slovak-German energy corporation belonging to Innogy brand. With the growth of energy business and new projects in other countries such as Croatia and Slovenia, she has become responsible for communication activities at innogy South East Europe where a new brand and products were introduced in the market. She is a member of the Association of European Communication Directors and an active member in Business Leaders Forum and Pontis Foundation in Slovakia which are organizing Via Bona, a national prize for Csr projects. Here she has been acting as a jury member for more than 4 years. She is also a lecturer in Csr at the Economic University in Bratislava, Slovakia. Moreover, she is responsible for internal and external communication in Slovak subsidiary in KoĹĄice. She has an 18-year experience in organizing both internal and external events. The latest are international Retail innogy group conferences, local IT transformations live marketing projects or internal live and event communication projects for thousands of employees.

Drossos Drossos

Central & Eastern Europe Business Unit Content Manager The Coca-Cola Company

Drossos grew up and lived in the south of France, where he studied economics and marketing. He holds a double-major degree from French and British universities, an MBA studied in the UK, France and Germany; as well as a PhD from an US institution. He earned 7 honorific distinctions in Finance; Corporate Strategy; International Business; Human Resources; International Negotiations; European Business Environment and Operations Management. He is trilingual in English, French and Greek, and has a working knowledge of Italian and German. He has worked in several multinationals such as L’Oréal, Royal Dutch Shell, Japan Tobacco International and Coca-Cola, where he held various Commercial and Marketing positions. He joined Coca-Cola 11 years ago as a Digital & Assets Manager. He then became the Experiential Senior Manager for Southern Europe. He is now the Central & Eastern Europe Business Unit Content Manager, generating content from Experiential Marketing activities covering 27 markets.

Andrea Faflíková

BEA WORLD JURY VICE-PRESIDENT Senior Brand Relations & Events Manager Responsible for Reemea The Lego Group

In 2000, Andrea joined Euro Rscg/ Havas, based at the international communication agency’s Prague offices in the Czech Republic. Within a few years, she became head of the agency’s Corporate Communications unit. After almost a decade working in advertising, Andrea joined a newly formed team within the Czech Football Association as Managing Director of a business unit supporting youth football. At that time, she graduated in Football Management at the University of Lausanne, a special programme developed by Uefa. She currently works at The Lego Group as Senior Brand Relations & Events Manager responsible for Reemea (Russia, Emerging Europe, Middle East and Africa). In addition to participating in various PR & Event juries, Andrea was appointed Bea World 2017 Jury President.

Paola Ferrigato

Head Business Events Unicredit Italy

Paola Ferrigato is a Senior Event Manager. Her experience In UniCredit has been in marketing division, internal communication and Events. She coordinates a team of 10 people and develops Events plan & Strategy definition, events and business convention set-up. She cooperates with Procurement Office & Top Management Staff. Previously Paola was the Head of HR in a Itc Company belonging to UniCredit Group. In the years after University, she worked in Kpmg as staff Assistant.

Belén Fierro

Head Protocol and Events Airbus Spain

Back in 1992, after landing at the Press and Public Relations Department of the former Casa, Belén discovered a world that has been her life since then, exciting enough as to make her go back to Complutense University and graduate at the Facultad de Ciencias de la Información. The Company, the department and herself, have grown somewhat in parallel. Today Airbus is a worldwide company with more than 140.000 employees from over 100 nationalities. The Communication Department is totally integrated giving the area of Comms, endless possibilities. Belén has the privilege of leading a wonderful and highly motivated team, devoted to Events, Protocol and Public Relations. Lucky enough, it has been like this for over 18 years. Over a thousand events and quite a number of visits have awarded this team loads of experience and satisfaction. Besides organizing Events, Hospitality and offering Protocol advise in Spain for all the Company, being integrated in a transnational team has the additional advantage of allowing Belén to prepare and participate in events, fairs, exhibitions, etc., beyond the Spanish borders.

Elling Hamso

Managing Partner Event Roi Institute

Hamso is Managing Partner of Event Roi Institute, a leading expert on how to measure results from meetings and events and spends most of his time as a trainer and consultant to event agencies and corporate event planners across Europe. He is currently a member of the jury of the Best Event Awards, Middle East Awards and a number of national best event award programmes. Conference & Incentive Travel magazine ranked him 5th on their list of the 50 most influential people in the UK meetings and events industry and Eventbranche magazine named him third among the 30 most influential professionals in the meetings and events industry in the Netherlands. He consults and speaks on subjects such as Roi, events industry trends and meeting design. Elling is Management Sciences graduate and holds a Ph.D. in Procurement Strategy from Manchester University.

Maayke KĂśnemann

BEA WORLD JURY VICE-PRESIDENT Strategic Relationship Marketer â&#x20AC;&#x201C; Global Marketing Ing Wholesale Banking

After graduating from the Hotel Management School in Maastricht in 2003, Maayke started her career in trade shows at Telegraaf Media Groep, one of Hollandâ&#x20AC;&#x2122;s largest publishers, and later on at Rai Amsterdam Convention Centre.Over the past 8 years, Maayke has been working in various sponsorship and event related positions with Ing, a multinational financial institution with 52,000 employees, offering retail and wholesale banking services to customers in over 40 countries. Here she has been responsible for numerous international client events, such as the Fifa World Cup and the Uefa European Cup for the Dutch national football team, and Sibos, the leading financial conference. Within her current position, she is a strategic advisor for senior executives on relationship marketing & sponsoring policy for wholesale banking globally. Married, with three sons, Maayke lives in the city of Naarden in the Netherlands.

Aymeric Magne

Director Global Events Disneyland® Paris

Since May 2018, AymericMagne is the Global Events Director at Disneyland Paris. Under his direction, events at Disneyland Paris will put the customer experience at the center of the strategy, revolving more and more on innovation and creativity. Aymeric has 15 years of experience in the world of sport and entertainment, in France and internationally, notably as Lagardère Sports & Entertainment Ceo in Brazil managing and developing the event strategy for major Brazilian sports venues. Furthermore, he has worked in the development of major international events such as the Euro 2016 bid, which took place in France, the Rio 2016 Olympic Games and recently as a member of the French Foreign Trade Council in Brazil on the development of projects around of sport and entertainment. Aymeric holds a Master’s degree in Marketing and Management of Professional Sports from the University of Rouen and a university degree as Director of Sports Facilities at Cdes Limoges.

Antonio Marrari

Brand Communication Manager AW Lab

Antonio Marrari is a Marketing Manager with over 10 years of distinguished performance in developing AAA Brands. Antonio started his career working for some of the most influential advertising agencies in the world. After 7 years of dynamic experiences across a broad range of functions, two years ago he joined the AW LAB, the urban sport style retail brand part of the Bata Group, world leader in the footwear industry, with over 5,000 stores in more than 100 countries. Working at the company’s headquarters in Padua, Antonio is responsible for giving strategic input and direction to the AW LAB Brand, leading the communication strategy across the network in Europe and Asia, building strong provocative relationship with the young generations. He has a degree in Marketing and a Master’s degree in Marketing and Communication and, more important, is soul rider,kite boarder and a snowboarder.

Michael MĂźller

Manager Marketing Strategy & Innovation Samsung Electronics Germany

Michael, Mba, is a marketing professional with over 16 years of experiences in leading positions of national/international projects and campaigns. In 1999 he joined Samsung Electronics Germany. Since 2001 he worked in the Corporate Marketing department on different positions and projects including business campaigning, trade shows, sponsorships, events and strategic marketing alliances. As Head of Live Communication Michael was responsible for strategic and operative planning as well as the execution of strategic partnerships, global sponsorships, corporate event formats and business development projects. In his current function he is leading Project teams within the Samsung Marketing organization. For his ongoing innovation and efforts, he received several recognitions such as the European Best Event Awards or Employee of the Year in Europe. Thanks to his deep insights in Experiential Marketing and his broad range of working experience, he is a valued member of the Best Event Award Jury since 2011.

Andrea Pallard

BEA WORLD JURY VICE-PRESIDENT Emea Btl Manager Fiat Chrysler Automobiles

Andrea is a manager with 18 yearsâ&#x20AC;&#x2122; experience in Marketing and Communication. In 2000, he joined Isvor Fiat, the Fiat Group corporate university, consolidating e-learning for employees and dealerships worldwide. Within a few years, he joined the Lancia Brand and became Head of European commercial training. After almost seven years, Andrea moved to product marketing, coordinating the launch of several new products, including the Fiat 500, during the merge of Fiat and Chrysler groups into Fca. At that time, he joined the PR team, leveraging on his experience with progressive responsibilities on Lancia, Fiat and Jeep press offices. From 2016 Andrea leads the Press Events and Services department, managing cross-brands projects in Europe, the Middle East and Africa (Emea). In addition to that role, he is in charge since October 2017 of all below-the-line and brand promotion programs, including events, auto shows, sponsorships and product placements.

Michiel Pool

Head of Global Events Ericsson

As the Head of Global Events and part of the Customer Engagement Leadership Team, Michiel is heading the team that drives Ericsson’s global event initiatives. This includes digital, physical experiences and mixed events. Michiel always had a passion for events and he studied Event Management at the Nhtv in Breda, The Netherlands. Currently Michiel resides in Stockholm, Sweden. Ericsson is one of the leading providers of Information and Communication Technology (Ict) to service providers, with about 40% of the world’s mobile traffic carried through our networks. Ericsson enables the full value of connectivity by creating game-changing technology and services that are easy to use, adopt and scale, making customers successful in a fully connected world. For more than 140 years, these ideas, technology and people have changed the world: real turning points that have transformed lives, industries and society as a whole.

Alexander Safonov

BEA WORLD JURY VICE-PRESIDENT Global Conference & Event Director Oriflame Cosmetics

Alexander graduated from the City Business College of London with an Mba in Marketing. He leads event functions at Oriflame Cosmetics and together with his team is responsible for Oriflame’s major global and regional events. He received several professional event awards in Russia and 3 Best Event Awards. Before joining Oriflame, Alexander led all main marketing campaigns for Microsoft Russia.

Maarten Schram Founder & Managing Director LiveCom Alliance

Maarten is Founder and Managing Director of LiveCom Alliance, a pan-European network aiming to develop our industry through the exchange of local expertise and best practices. Maarten is also managing director at the Independent Dutch Event Association (Idea), the association for the leading Dutch event marketing and live communication agencies. As a ‘95 graduate from the InterCollege Business School in The Hague, Maarten has over 20-year experience in the event and live communication industry. Before accepting his position as Managing Director at Idea, Maarten Schram was a director at the well-established Dutch event agency Effectgroep. He believes that live encounters do build a stronger future in all societies and industries, especially in this digital age.

Rolf Schumann

Manager Brand Boost China Škoda Auto

Rolf started with Medicine studies, followed by studies in Marketing and Communication when he was already active in the advertising world: for 4 years he had worked for Young & Rubicam’s Pharma Division. This was followed by an invitation to build up a similar agency for Saatchi & Saatchi. After almost 10 years in advertising, he decided to give his life a completely new spin by changing culture, branch, language and side of the fence within one move. As Head of Marketing Communication, he joined the Czech car manufacturer Škoda in 2002. In 2008 it was ‘go east’ again, as he became Marketing Director for Škoda’s launch in China, the biggest automobile market worldwide. In 2010, he returned to MladáBoleslav, responsible for the Global Marketing Communication of Škoda Auto for the following 6 years. In 2017 he took care of New Market Entries, followed by heading the biggest Brand Marketing Project in the History of Skoda, the Brand Boost China, from the beginning of 2018.

Christian SeidenstĂźcker

President Ilea Christian, self-employed in the events sector since 1988, studied business administration and then founded Joke Veranstaltungsservice GmbH (managing partner) in 1992 and Joke Veranstaltungstechnik GmbH (managing partner) in 1998. They merged and converted to Joke Event Incorporation in 2002. Joke is specialized in staging brands, creating experiences and inspiring people. Live, straightforward and direct. For the moment, the big picture. The memory. In Germany, Europe and worldwide. From the creative idea to implementation. With own production and logistics - spanning all formats and industries. Today, the agency counts over 100 employees and 6 offices in Germany and is one of the top agencies for live communication. Christian is also President of Ilea (International Live Events Association) Chapter Europe since June 2010. Ilea is the world largest community of creative event professionals who are passionate about knowledge sharing, networking and event creativity.

Swave Szymczyk

Global Director, Digital & Retail Marketing â&#x20AC;&#x201C; Originals & Style Adidas

Through several leadership roles in Sporting Good, Outdoor and fashion, Swave has led brand, retail and digital. He has worked in the US with likes Fossil and Nike, in New Zealand for Icebreaker and Samsung and he is now in Europe heading up digital and retail in the Adidas Originals Brand Marketing team.

Valérie Thielemans

Sales & Marketing Events Manager Orange

Valérie has a 15-year experience within the Telecom industry: sales promotion, account management, retention call center, training, visibility, retail processes, trade marketing, people management, implementation, go-to-market, events, Pos events, events strategy and Roi specialist. She is now Sales & Marketing Events Manager at Orange.

Ulrike Tondorf

Head Live & Experience Branding Bayer

Ulrike started gathering operational experience in shop fitting and exhibition stand construction during her studies, in the beginning of her professional life. As Head of “Corporate Branding & Exhibition” in Bayer, she was in charge of the design, strategic planning, steering and implementation of all national and international congress participations, exhibitions and event realizations across all HealthCare brands. Her responsibilities were extended later with corporate branding management to increase visibility/recognition of the corporate Brand in direct association with the product Brands. Since 2017 Ulrike is leading the Center of Excellence for Bayer`s live & experience branding as integral part of Corporate Branding – from strategy development and implementation to conceptual design and realization of selected live and experience branding measures of communicative relevance. The scope includes all areas of branding which share the personal target audience approach.

Marteen Vanneste President Meeting Design Institute

Vanneste started his company Abbit Video in 1982. It grew from an AV company over production to a full-service meeting design company. After more than 30 years he is seen as a Meeting Industry leader and visionary with a focus on meeting design. His Cmm’s business-plan project became reality as the Meeting Support Institute (2006). In 2007 Maarten wrote the ground-breaking book ‘Meeting Architecture, a manifesto’. With a focus on the objective based meeting design the Meeting Design Institute organises events like the Fresh Conference and education like a 5-day training in Meeting Architecture. The 2013 Meeting Architecture Process (Map) workbook provides a standard Meeting Design methodology. Maarten is an influential innovator, author, trainer and a speaker. For his relentless work and influence in the Meetings industry, he received the Imex Academy Award in 2005 and the MPI RISE Award for Industry Leadership in 2011.

Andrea Varnier

Ambassador Club degli Eventi e della Live Communication With nearly 30 years of experience in organising and directing international events, Andrea Varnier is one of the best known Italians in the international sphere of the Olympics. Currently a consultant to the International Olympic Committee, he was IOC advisor for the Beijing 2008 Summer Olympics and image and events director for the Turin 2006 Winter Olympics Organising Committee. After several years in Italy as general manager of GL Events – LingottoFiere, and later as Ceo of PadovaFiere, in 2012 Varnier returned to a prominent position in the Olympics as Ceo of Cerimonias Cariocas, the Brazilian consortium that staged the Olympic and Paralympic Ceremonies, the journey of the Olympic and Paralympic Torch and the Welcome Ceremonies. Andrea returned to Italy in early 2017 to undertake the leadership of Filmmaster Events as its Ceo. Andrea is the Ambassador for foreign affairs of the Club degli Eventi e della Live Communication, the Italian association of event agencies.

Thomas Wieringa

Head of Experience & Advocacy Pernod Ricard Deutschland

Thomas started his career at one of oldest incentive agencies in the Netherlands, Incentive Holland, after a short side-step into the world of live entertainment, at Stage Entertainment, he moved to the renowned event agency Obsession evenementen & communication. In 2011 Thomas left the agency side and switched to Pernod Ricard, worldÂ´s co-leader in Wines & Spirits. There he built the experiential marketing department and rolled out the strategy to strengthen brand image and awareness through experiences. After a short period he continued his work on building brands and generating sales revenues by driving demand through the on-trade channel as Head of On-trade. Later this role evolved into Head of On-trade & Luxury where he also was responsible for the rollout of the consumer demand driven luxury strategy in the Netherlands. In 2017 Thomas moved to Germany to take on a new role as Head of Experience & Advocacy where he is responsible for the development and implementation of the overall brand experience and advocacy strategy for the key priority brands in Germany as well as the recruitment and engagement strategy for our luxury portfolio.

Yulia Zholya

President Naom

Yulia has been working in the Live Communications industry for over 15 years. She started her career on the clientâ&#x20AC;&#x2122;s side, working for Mercedes-Benz Russia, exploring structure and features of the industry. She then moved to the agencyâ&#x20AC;&#x2122;s side, where she continues to work nowadays. In the last 10 years, Yulia has gone from being an ordinary event-manager to the owner of a company specialised in luxury events and Mice, currently listed among the best agencies in the Russian event industry. Yulia has always been very active in the development of the Russian event industry. She translates her vision as President of National Association of Event Planners (Naom).

Best Location Awards jury Eva Annokkee

Chairman Idea Eva is owner and managing director of International Orange, a Live Communication Agency based in Amsterdam. Her agency offers productional assistance of course, but its forte is actually building strategic partnerships. The (mainly B2B and B2E) events produced, are always content driven. The name of her agency was carefully selected: International Orange is the name of the paint of the Golden Gate bridge in San Francisco. That bright orange/ red color we all know. ‘International’ stands for her preferred field of play and ‘Orange’ to highlight the Dutch heritage. And for the past 13 years she has proudly referred to this color in their companies tagline: Coloring Brands & Events. Eva has been also Chairman of Idea (Independent Dutch Event Association) for the past 3 years and is active member of LiveCom Alliance, the pan-European Live Communication authority.

Dagmara Chmielewska

Managing Director Sbe

Dagmara is an expert and advisor in the field of events and public relations and has 20 years of work experience in Poland and Great Britain. For the flagship project, which is the Air Chessboard, a symbol of PolishBritish friendship, she received thanks from the Queen of England, Elisabeth II. Dagmara was honored with the title of the Man of Success of Warmia and Masuria 2016 awarded by the magazine ‘Personalities and Successes’. For 8 years she ran Hurricane of Hearts in London and managed a team of 300 people, organizing the most famous Polish projects (concerts, seminars, socio-charity events, balls and sports). She lectured about events at the University of Oxford, the University of Greenwich, Imperial College London and University City London. She also collaborated with Wembley Stadium, the Football Association, the Great Orchestra of Christmas Charity, the Polish Olympic Committee, and the Centre for International Relations. Her original actions were widely commented on the Bbc, Itv, The Daily Mail, Metro and in all media in Poland.

Ivo Franschitz Board Member Emba

Ivo owns a Master degree in International Marketing from the Vienna University of Economics and his early career milestones include Senior Marketing & Management positions in the Tourism and Meeting industry. Since 1999 he has been involved with a number of national and international educational institutions and sharing his experience and knowledge through a variety of speaking engagements. Currently he holds a Board member position with Emba (Event Marketing Board Austria) and with LiveCom Alliance (Pan-European Platform of National LiveCom Associations), served as a Committee member of Pcma (Professional Convention Management Association), as well as being an active member of Icca (International Congress & Convention Association) and of 27Names (European Network of Leading LiveCom Agencies). His qualifications include an Iso certification (Certified Event Expert | TÜV Austria). He and his wife Rose live in Vienna, Austria. In his spare time he enjoys travelling the world with his wife, with the perpetual curiosity for new places, new cultures and, of course, new gastronomical experiences.

Filip Ležovič

International Affairs Coordinator Btl

Filip obtained a degree in economics at University of Economics in Bratislava, Slovakia and has widen the scope of his education by attending Business Studies course at Aicl in Sydney, Australia. After his studies he has joined a family owned company running event hotels in Slovakia – Bratislava and High Tatras. Over the years, he has built strong client relations working on various positions as an event manager, sales and marketing manager and deputy general manager. For more than 15 years he has been in event management, hospitality and travel industry running his own companies. In 2015 he has joined a live & event marketing agency, Creative Pro group, with business present mainly on Slovak and Czech market, Hungary and Poland. During his career he has been creating and participating in projects in the field of hospitality, events, live marketing, advertisement, publishing, Mice, travel and destination marketing.

Ulrika Molin Ceo Ses

Ulrika is the Ceo of the Swedish Sponsorship & Event Association, Ses. She has a solid experience of market communication, business development and leadership and over the past 15 years she’s held senior positions within this fields. Prior to Ses Ulrika was the Ceo of Blomquist & Co, an advertising agency in Stockholm where she has been working with well-known brands as Volkswagen, Vattenfall and Scandic Hotels, to help them expand in the Swedish market. She also led some award winning campaigns. Ulrika´s remit includes senior positions in the media industry. As a former Ceo of Vizeum Sweden she has been responsible for creations of communication strategies into different media channels. She believes in people-based marketing solutions built on experience-based communication as very effective marketing actions in today´s media noise which has its ground in sponsorship and event marketing.Ulrika has a Degree of Master of Science in Business and Economics from Gothenburg School of Economics.

Angeles Moreno

Chairman MPI European Advisory Council 2018 Angelesis has an extensive experience within the meetings and events universe. Entrepreneur, Women in leadership mentor and Public speaker. After more than 16 years with her own events agency, she decided to spend her time in a new passion: the Customer Experience assessment in the events industry and the design of strategic events using the Event Canvas™ methodology, unique method in the world of Design Thinking, applied to events. She specialized in Customer Experience and developed her own methodology (tCd Methodology). tCd designes Customer Centric procedures using innovative agile methodologies that help event management teams to be Innovative and Excellent. She currently works as a consultant & expert for a great number of companies around the world. The vast majority of her conferences revolve around innovation in the events sector, focusing on topics such as Event Canvas™, Customer Experience in the events industry, as main themes. In recent months she has specialized as a lecturer and trainer of the Mpi Women in Leadership program/workshop.

Yavuz Özdel President Yepud

Born in Istanbul, Yavuz graduated in Economics from Marmara University. He is President of Yepud Turkey, an events association focused on creative planning and implementation activities. He is also President of Fym Creative Group, an advertising and promotional organisation established in 1990. Since 1990 he has always promoted a variety of cultural and artistic projects in order to improve the image and the reputation of Turkey.

Vít Rozehnal

Vice-President Cea

Vít is the Ceo of Event Selection, partner at Mvp events and vicechairman of Čea - Czech Event Association. As such, he is responsible for meetings, social life and acquisition. After spending his junior years in Tv and film production, he moved to the events industry where he has been working since 1999, when a group of three young friends founded Mvp events. Since then the company operates in various sectors in Czech Republic. The speciality of Mvp events is creating strategic events with added value. In recent years Mvp established a new beer festival and launched several new brands and products on Czech market. Event Selection, founded in 2016 as a sister-company to Mvp events, provides special branded tents and furniture for roadshows, festival activation and outdoor cooking. Earlier this year Event Selection acquired commercial operation of Prague‘s brand new event location - Dox+ (doxplus) - multi purpose art hall with unique acoustics and industrial architecture.

Jaime Sánchez Pozo

International Representative Aevea

Jaime is a Spanish national though born and educated in Belgium. He got a Marketing and Communication degree at the Antwerp University. He has worked in the event and communication industry for over 20 years. He is the co-founder and Coo of beon. Worldwide. He has been also, for several years now, the international representative of Aevea, the Spanish Event Agencies Association.

Netty Thines

Director MarkCom

Netty is Director of MarkCom - the National Marketing and Communication Association and Independent Director at Clc (Confédération Luxembourgeoise du Commerce). With 30 years of experience in cross channel communication, Netty makes sure that the stories of their clients are told in a relevant way, to the right people. After her university degree in journalism and communication, Netty specialised in marketing and management. She began her career in Brussels at the European Association of Advertising Agencies where she prepared the Red Book, a compilation of laws and regulations on advertising in Europe. Then she joined Luxair in the Sales Promotion department. Two years later, she started her career in event management with Kudos, the first company specialised in Event Management in Luxembourg.In 1991 she became partner and Ceo of Mediation SA, Live Communicaton Agency. In 1996 she created Mediation Field Marketing and in 2014 she co-created 27Names Live Communication Company with 11 fellow entrepreneurs from different European Countries.

Ceo ACC Belgium

Johan Vandepoel

After 30 years in the advertising industry and the last 15 years as Chairman of Bbdo Belgium, Johan took over the management of the Belgian Association of Communication Companies in 2012 and broadened the Acc from an ‘advertising agencies’ association with 30 members to a ‘communication agencies’ association with 125 members now (including the 36 biggest Belgian event agencies).

Press jury PRESIDENT

KERSTIN MEISNER

MARIA KIRILLOVA

Publisher & Editor-inChief memo-media Verlags (GERMANY)

Owner BestBalticEvents.com (RUSSIA)

MARINA BELLANTONI Editorial Coordinator e20 magazine (ITALY)

HELI KOIVUNIEMI Editor-in-Chief Evento Magazine (FINLAND)

RUI OCHÔA

CHRISTOPH BERNDL

Director Event Point (PORTUGAL)

Editor-in-Chief Messe&Event (AUSTRIA)

LAURENCE ROUSSEAU

GORAZD ČAD

Editor Meet In (FRANCE)

Editor-in-Chief Kongres Magazine (SLOVENIA)

JEAN-PAUL TALBOT

JOSÉ GARCIA AGUAROD Director Grupo Eventoplus (SPAIN)

Managing Partner Experience (BELGIUM)

SJOERD WEIKAMP Editor-in-Chief & Owner EventBranche.nl (THE NETHERLANDS)

Shortlist & Entries

Shortlist by category

CONGRESS/ CONFERENCE

B2C EVENT > 500K

B2C EVENT < 500K

B2B EVENT > 500K

COUNTRY

ORGANIZING COMPANY

Belgium

KonseptS No-Nonsense Event Consulting

Belgium

meetmarcel

Belgium

VO Event

France The Netherlands

CLIENT COMPANY

Atlas Copco Airpower n.v. - Oil-free Air Division Hubo

Levi Strauss &Co Europe Havas Events Idemia House of Sports in House of Sports cooperation with Xsaga

United Kingdom

George P. Johnson

Cisco

Czech Republic

Jad Productions

Norway

6.Sans

Mercedes Benz Cars Ceská Republika none

Serbia

M2Communications

Bmw - Delta Motors Serbia

Italy

Next Group

Ferrari

The Netherlands

Wink

Budweiser, Anheuser-Busch InBev

Austria

HiveWise & Media Apparat Woltti Group

GridSingularity GSy Wärtsilä

Finland Germany

insglück Gesellschaft für Markeninszenierung

EVENT TITLE

Smart Air Solutions Days - Atlas Copco - Change is in the air 25Y of Hubo Talent Sales Launch Levi Strauss &Co Behind the curtain The CBvNL (De Coolste Baan van Nederland) is the ‘coolest’ ice rink in the Netherlands Cisco Live 2018

Mercedes #24Ride VM I DØDS World Championship in ‘Death Dive’ (Belly Flop jumping) Expedition to Mars Ferrari Portofino Open Up to a New Breed Light up the Fifa World Cup’ experiential activation

Event Horizon 2018 The Gas Fest 2017 - Conferencing redesigned Union Asset MaConvention & Gala nagement Holding Evening InvestmentAktuell 2018 ‘WeltWeitSichten’

COUNTRY

CULTURAL EVENT

CONVENTION

CONGRESS/CONFERENCE

Germany

Italy Italy Spain The Netherlands Ukraine United Kingdom United States

ORGANIZING COMPANY

CLIENT COMPANY

EVENT TITLE

Fraunhofer Award Fraunhofer-Gesellschaft zur Förder- Ceremony ung der angewandten Forschung e.V. Access Live Toyota Toyota - Start Communication Your Impossible Temacc Gapinsaat, Ashga- Turkmenbashi InFilmmaster Events bat, Turkmenistan ternational Seaport Opening Ceremony Rpa Marketing Accenture Spain Accenture Digital Y Comunicación Conference 4 #Adc4 The Next Web The Next Web Tnw Conference 2018 Slupsky Event Dell Emc Dell Emc DistribuManagement tion Forum George P. Johnson Cisco Cisco Live 2018 Onliveline - office for concept & staging

Meeting Professio- Meeting Professio- World Education Congress (Wec) nals International nals International 2018 (Mpi) (Mpi)

France France

Havas Events Volcanic Agency

Idemia Bonduelle

Germany

insglück Gesellschaft für Markeninszenierung

Union Asset Management Holding

Germany

Onliveline

Daiichi-Sankyo

Italy

BTicino

Norway

The Story Group Born to Tell Your Story Fieldwork

Slovakia

Creative Pro

Spain

beon. Worldwide Y Abile Corporate Events

Hungary Italy Italy

Behind the curtain Managers’ Days Bonduelle Worldwide Event Convention & Gala Evening InvestmentAktuell 2018 ‘WeltWeitSichten’ Daiichi-Sankyo Dach Convention 2018 The Time is Now

Specsavers Norway HB Reavis Slovakia Revlon Professional

exSpect the unexSpected On-Site Meeting

Brain Bar Piano B

Simmetrico

Brain Bar Il Festival dell’Amore (The Love Festival) Che Guevara Tu y Todos’

Revlon Professional Style Masters Awards 2018

COUNTRY

CULTURAL EVENT

Italy

Poland Portugal Qatar Russia

EDUCATIONAL/TRAINING EVENT

Turkey

INCENTIVE/ TEAM BUILDING

CLIENT COMPANY

EVENT TITLE

Temacc - Filmma- Gapinsaat, Ashga- Turkmenbashi ster Events bat, Turkmenistan International Seaport Opening Ceremony Allegro Agency empik Bestsellery Empiku 2017 Ocubo Ocubo Lisbon Under Stars fischerAppelt Qatar National Grand Opening Library Qatar National Library Scarlet Sails - the Committee for Ojsc Teleraholiday of Russian Press and Mass diocompany Media Cooperation schools’ gra‘Petersburg’, TV duates, the 50th of St. Petersburg Channel Five anniversary. Government Livecom Event & Ziraat Bank Ziraat Bank Experiential ‘Color and Light’ Immersive Digital Exhibition

Germany

Onliveline

Daiichi-Sankyo

Germany

Stagg & Friends | jangled nerves

Daimler

India

Google

Italy

laqshya live experiences Alphaomega

Russia

Bureau42

Oriflame Cosmetics

Russia

Synergy Event, MarketEmotion Atolye Grup

Synergy Business School Vodafone Turkey Foundation

Italy

Creo International Group

Oriflame Cosmetics

Portugal

UP Partner Events Nestlé Portugal

Russia

Doctor Team Communications

Turkey

ORGANIZING COMPANY

Generali Italia

GlowByte Consulting

Daiichi-Sankyo Dach Convention 2018 Mercedes-Benz Global Training Experience Ibiza 2018 Google home training Change the world, change the way’ A sitcom that doesn’t speak the language of insurers Cis Managers Conference 2018 Croatia Synergy Global Forum 2017 Coding Tomorrow

Central Europe Managers’ Seminar 2018 Nestlé Vencer 2018 Live Action Gaming ‘Winter is coming…’

INCENTIVE/ TEAM BUILDING

COUNTRY

CLIENT COMPANY

Russia

Galactic Group

Svyaznoy

Russia

MarketEmotion

Russia Spain

Maximice|27Names beon. Worldwide

Miratorg Agrobusiness Holding Nestlé|Nutrition

Belgium Belgium

Fast Forward VO Event

Czech Republic France

Mvp events

Bmw Belux Levi Strauss &Co Europe Ceska Sporitelna

Agence Adr

L’Oréal Paris

Italy

Gruppo Roncaglia

Italy

Inventa Tro

Mercedes-Benz Italia Martini & Rossi

Italy

LIVE ENTERTAINMENT

ORGANIZING COMPANY

Italy

Italy Norway Poland

Spain Spain Taiwan

The Netherlands

Oriflame Cosmetics

EVENT TITLE

Svyaznoy Energy incentive program Russian Rodeo Miratorg Power On. One Step Ahead. Oriflame 50 Anniversaire Cruise Bmw The Reveal Fashion Show Levi’s & Co FW 18 Modra Zona / Blue Zone Studios L’Oréal Paris #BestMBFan

Terrazza Martini Temporary Next Group Viking Cruises Viking Orion Naming Ceremony Temacc Gapinsaat, Ashga- Turkmenbashi Filmmaster Events bat, Turkmenistan International Seaport Opening Ceremony The Time is Now The Story Group - BTicino Born to Tell Your Story Schibsted Norge Aftenposten/Schi- The Rematch bsted Norge 180heartbeats + Ben&Jerry’s / Love Unbreakable Jung v Matt Does Not Exclude Rainbow Association / Volunteers of Equality Foundation beon. Worldwide Oriflame Oriflame 50 AnniCosmetics versaire Cruise Revlon Professiobeon. Worldwide Revlon Profesnal Style Masters Y Abile Corporate sional Awards 2018 Events 29th Summer Taipei City Interplan Group Universiade Taipei Government, (Lead Agency) & 2017 - Opening Taiwan Elements EnterCeremony tainment (Consultant for Creation & Production) Light up the Fifa Wink Budweiser, World Cup’ expeAnheuser-Busch riential activation InBev

NON-PROFIT/SOCIAL SERVICE EVENT

MUSICAL EVENT

MEDIA EVENT

LOW BUDGET EVENT

COUNTRY

ORGANIZING COMPANY

CLIENT COMPANY

EVENT TITLE

Czech Republic Spain

Festival Svetel Va- Festival Svetel lašsko, AV Media Valašsko Cow Events Lola Mullenlowe

The Netherlands

Xsaga

Johan Cruijff ArenA

Germany

insglück Gesellschaft für Markeninszenierung Vok Dams Events & Live-Marketing

Volkswagen Group

Italy

La Buccia

Automobili Lamborghini

The Netherlands

Xsaga

Johan Cruijff ArenA

Italy

Access Live Communication / Live Nation Jcp Nordic & Ekko Agency Live Experiences. Creating New emotions

Access Live Communication / Live Nation Obos

IDays Festival 2018

Live Experiences

edpcooljazz2018

Casta Diva Group - Buenos Aires laqshya live experiences pvt. FeelRouge Wolrdwide Shows 180heartbeats + Jung v Matt

Argentine Society of Urology Times of India

Break the Taboo

Germany

Norway Portugal

Argentina India Italy Poland

Lexus Europe

Festival of Lights Svetlo Valmez Frigo Pie Shoe Store Renaming of the Johan Cruijff ArenA Volkswagen Group - shaping the future Experience Amazing’ – Lexus on-demand press conference Urus Dynamich Launch Rome 2018 Renaming of the Johan Cruijff ArenA

Obos 24

Equal streets

Yacht Club Costa One Ocean Forum Smeralda Ben&Jerry’s / Love Unbreakable Does Not Exclude Rainbow Association / Volunteers of Equality Foundation

COUNTRY

Belgium Belgium Germany Germany Italy

OPENING/CELEBRATION/FESTIVITY EVENT

Italy Italy Italy

Latvia Qatar Russia Russia

Spain Spain

Taiwan

The Netherlands

ORGANIZING COMPANY meetmarcel

CLIENT COMPANY

EVENT TITLE

Hubo

25Y of Hubo Talent VO Event & Luc Wereldhave Grand Opening Petit Création Les Bastions fischerAppelt Merck Darmstadt Merck 350 – Global Employee Event Jazzunique Merck Hall of Fame der deutschen Forschung GroupM Esp La notte del La notte del Stars on Field maestro maestro Havas Events Msc Cruises Msc Seaview ChriMilan stening Ceremony Realize Networks Costa Crociere Costa Zena Festival Turkmenbashi Temacc Gapinsaat, International Filmmaster Events Ashgabat, Seaport Opening Turkmenistan Ceremony Skudras Ošukalns’ 25 anniversary metropole event for Ošukalns company fischerAppelt Qatar National Grand Opening Library Qatar National Library Channel One 2018 World Cup Ceremonies Opening Staging Agency Ceremony (Csa) Tribar Tapi Pipeline Tapi gas pipeline Imagineering Company Limited - Afghanistan side ground breaking ceremony Revlon Professiobeon. Worldwide Revlon nal Style Masters Y Abile Corporate Professional Awards 2018 Events Edt Eventos Real Madrid C.F. Real Madrid´s Thirteenth Championship Celebration Taipei City Gover- 29th Summer Interplan Group nment, Taiwan Universiade Taipei (Lead Agency) 2017 - Opening & Elements EnterCeremony tainment (Consultant for Creation & Production) The CBvNL (De House of Sports in House of Sports Coolste Baan van cooperation with Nederland) is the Xsaga “coolest” ice rink in the Netherlands Xsaga Municipality of King’s Day 2018 Groningen

PRODUCT/SERVICE LAUNCH EVENT

COUNTRY

EVENT TITLE

Fast Forward Jad Productions

Bmw Belux adidas CR

Bmw The Reveal adidas Deerupt

Jad Productions

Mercedes #24Ride

France France

Havas Events Hopscotch Event

Mercedes Benz Cars Ceskรก Republika Idemia Nissan France

Germany

Hagen Invent & Bmw Group Co.and Poolgroup

Germany

Stagg & Friends | jangled nerves

Daimler

Italy

Frame Communication

Fca Italy

Italy

Next Group

Agco

Italy

Next Group

Ferrari

Italy

The Story Group - BTicino Born To Tell Your Story Just Cruzin Ikea Production Departรกment Automobili Lamborghini Xsaga Johan Cruijff ArenA

Norway

The Netherlands

PUBLIC EVENT

CLIENT COMPANY

Belgium Czech Republic Czech Republic

Russia

ORGANIZING COMPANY

Behind the curtain Nissan Electric Ecosystem Experience International Media Launch Bmw M5 & Bmw i3s Mercedes-Benz Global Training Experience Ibiza 2018 New Wrangler Media Drive Camp Jeep 2018 Leading the Way 2017 Ferrari Portofino Open Up to a New Breed The Time is Now ikea pรฅ salt The New Lamborghini Urus Launch Renaming of the Johan Cruijff ArenA 2018 Nissan Leaf Launch

United States

George P. Johnson and Spinifex Group

Nissan Motor Company

Germany

StudioNow

India

D. Swarovski Tourism Services Times of India

laqshya live Yoga by the bay experiences Temacc Gapinsaat, Ashga- Turkmenbashi Filmmaster Events bat, Turkmenistan International Seaport Opening Ceremony SponsorKing, Ideju Live Riga Riga Street Food Instituts Festival BrandBase Shell Generation Discover Festival 2017

Italy

Latvia The Netherlands

Festival of Light

ROADSHOW

COUNTRY

Czech Republic

Fox Hunter

Czech Republic

Jad Productions

SPORTS EVENT SUSTAINABLE INNOVATION

CLIENT COMPANY William Grant & Sons Irish Brands

United Kingdom

Mercedes-Benz Cars Ceská Republika Geometry/William Citroën Blake Volkswagen Show&Motion Commercial communication Vehicles agency Atölye Grup Vodafone Turkey Foundation George P. Ibm Johnson

Finland

Elamys Group

Italy

GroupM Esp Stars on Field Schibsted Norge

Italy Russia Turkey

TRADE SHOW

ORGANIZING COMPANY

Norway Russia Spain

Epic Esports Events Unit Elements

EVENT TITLE

Tullamore D.E.W. - Three-Track Roadshow Mercedes #24Ride Citroën Winterland Tour Volkswagen Amarok Hero Coding Tomorrow Watson Summit (European Series)

Finnish Basketball Association La notte del maestro Aftenposten/ Schibsted Norge Epic Esports Events Audi + Salomon

Eurobasket Finland La notte del maestro The Rematch Epicenter XL Audi Salomon Quest Challenge

India

laqshya live experiences

Capgemini

Zero waste management

Italy

Alphaomega

Arena

Kaleidoscope

Portugal

Everything Is New Nos Alive

Comedy Stage at Nos Alive

Belgium Germany

New Balls Please Jack Morton Worldwide Simmetrico

Connections Here

Asian Day Here Ces18

Russian Copper Company

EventBranche.nl

Russian Copper Company’s Pavilion The Next Event (#Tne18)

Italy The Netherlands

COUNTRY

Austria

USE OF WEB & SOCIAL MEDIA

USE OF TECHNOLOGY

Cyprus

ORGANIZING COMPANY

CLIENT COMPANY

HiveWise & Media Apparat Ceremonies Staging Agency

GridSingularity GSy Supreme Committee for Delivery & Legacy Agco

Italy

Next Group

Italy

Simmetrico

Italy

Temacc Gapinsaat, Filmmaster Events Ashgabat, Turkmenistan

Qatar

fischerAppelt

Qatar National Library

Turkey

illusionist

Arçelik

Czech Republic Czech Republic

Jad Productions

adidas CR

Russian Copper Company

Jad Productions

Czech Republic France

Mercedes Benz Cars Ceská Republika Jad Productions & Greenlight Brand Thing Agence Adr L’Oréal Paris

Germany

Joke Event

Italy

Merlo

Mercedes-Benz Italia

Russia

Eventum Premo

S7 Airlines

EVENT TITLE

Event Horizon 2018 Qatar Elements Leading the Way 2017 Russian Copper Company’s Pavilion Turkmenbashi International Seaport Opening Ceremony Grand Opening Qatar National Library Real-Time Motion Capture Hologram adidas Deerupt Mercedes #24Ride London Loop Awards Studios L’Oréal Paris 25 Years of Joke Event – Now it’s our turn Just like you. Launch of the new A Class S7 Night Flight Show vol.2

Entries by country

BELGIUM

AUSTRIA

ARGENTINA

ORGANIZING COMPANY

CLIENT COMPANY

CATEGORY

Casta Diva Group Buenos Aires

Argentine Society Break the Taboo of Urology

• Educational/ Training Event • Non-Profit/ Social Service Event

HiveWise & Media Apparat

GridSingularity GSy

Event Horizon 2018

• Congress/ Conference • Use of Technology

inspiria event service

Generali

Champions meet Champions

• Incentive/ Team Building

Bevas Events

Leo company

Bea Awards 2018

Endo-Exo

–

Fast Forward

Bmw Belux

Proton Therapy Networking Reception Bmw The Reveal

Fast Forward

Eneco

• Opening/ Celebration/ Festivity Event • Event Effectiveness & Roi • Live Entertainment • Product/Service Launch Event • Sustainable Innovation

KonseptS No-Nonsense Event Consulting meetmarcel

Atlas Copco Airpower Oil-free Air Division Hubo

New Balls Please

Callebaut

New Balls Please The Oval Office

Connections Google

Twice entertainment Aan de Ijzer

EVENT TITLE

Eneco ‘1 day without energy box’ • Educational/ Smart Air SoluTraining Event tions Days - Atlas • B2B Event > Copco - Change 500K is in the air 25Y of Hubo • Opening/ Talent Celebration/ Festivity Event • B2B Event > 500K Ruby RB1 Launch • Product/Service Launch Event Asian Day • Public Event Google Digital • Product/Service Atelier Brussels Launch Event Floating Dreams • Cultural Event

ORGANIZING COMPANY

CZECH REPUBLIC

CYPRUS

BELGIUM

VO Event VO Event

CLIENT COMPANY Levi Strauss &Co Europe Levi Strauss &Co Europe

EVENT TITLE

CATEGORY

Fashion Show • Live Levi’s & Co FW 18 Entertainment Sales Launch • Product/Service Levi Strauss & Co Launch Event • B2B Event > 500K Grand Opening • Opening/ Les Bastions Celebration/ Festivity Event • B2C Event < 500K

VO Event & Luc Petit Création

Wereldhave

Ceremonies Staging Agency

Supreme Committee for Delivery & Legacy

Qatar Elements

•U se of Technology

AV Media, Stones Catering, Pva Expo Praha, Exposale

Find Your Sixth Sense

• Educational/ Training Event

Event Arena

AV Media Stones Catering, Pva Expo Praha, Exposale adidas

Festival Svetel Valašsko, AV Media

Festival Svetel Valašsko

Fox Hunter

William Grant & Sons Irish Brands

Jad Productions

adidas CR

Jad Productions

Mercedes Benz Cars Ceská Republika

adidas Solarboost • Low Budget Prague Event Festival of Lights • Non-Profit/ Svetlo Valmez Social Service Event • Low Budget Event Tullamore D.E.W. • Roadshow • Low Budget - Three-Track Event Roadshow adidas Deerupt • Product/Service Launch Event • Use of Web & Social Media • B2C Event < 500K Mercedes • Product/Service #24Ride Launch Event • Use of Technology • Use of Web & Social Media • Roadshow • B2C Event < 500K

CZECH REPUBLIC

ORGANIZING COMPANY

Prometheus XXI, SingularityU Czech Summit

Singularity University Summit

Jad Productions & Brand Thing

Greenlight

London Loop Awards

Mvp events

Ceska Sporitelna

FINLAND

Elamys Group Mktg Finland Oy

Woltti Group

FRANCE

EVENT TITLE

Jad Productions

Mvp events

CLIENT COMPANY

Modra Zona / Blue Zone Plzensky Prazdroj Gambrinus Den / Gambrinus Day

CATEGORY

• Congress/ Conference • B2C Event < 500K • Product/Service Launch Event • Use of Web & Social Media • B2C Event < 500K • Live Entertainment • Product/Service Launch Event

Finnish Basketball Eurobasket • Sports Event Association Finland Metsä Group Metsä Pro Nemus • E ducational/ Innovation Center Training Event • Use of Technology • B2B Event > 500K Wärtsilä The Gas Fest 2017 • Congress/ Conference - Conferencing redesigned

Agence Adr

L’Oréal Paris

Studios L’Oréal Paris

FC2

Whirlpool

W Collection

Havas Events

Idemia

Behind the curtain

Hopscotch Event

Nissan France

Hopscotch Event

Renault

Hopscotch Event

Nissan Europe

Volcanic Agency

Bonduelle

Nissan Electric Ecosystem Experience Renault Alaskan test drives Nissan Marketing Power’UP Managers’ Days Bonduelle Worldwide Event

• Cultural Event • Live Entertainment • Use of Web & Social Media • Product/Service Launch Event • B2B Event < 500K • Convention • Product/Service Launch Event • B2B Event > 500K • Product/Service Launch Event • Product/Service Launch Event • Incentive/ Team Building • Convention

GERMANY

ORGANIZING COMPANY

CLIENT COMPANY

About You

Elements Entertainment

Euroleague Basketball

fischerAppelt

Merck Darmstadt

Hagen Invent & Co. and Poolgroup

Bmw Group

insglück Gesellschaft für Markeninszenierung

Deutsche Bank

insglück Gesellschaft für Markeninszenierung

Tui Cruises

insglück Gesellschaft für Markeninszenierung

Union Asset Management Holding

insglück Gesellschaft für Markeninszenierung Jack Morton Worldwide Jazzunique

Volkswagen Group

Merck

Joke Event

Onliveline

Daiichi-Sankyo

Here

EVENT TITLE

CATEGORY

About You Awards

•C onvention •B 2C Event > 500K • Live Turkish Airlines Entertainment EuroLeague Final • B2C Event < Four Belgrade 500K 2018 • Opening/ Merck 350 Celebration/ Global Employee Festivity Event Event • Media Event International • Use of Media Launch Technology Bmw M5 & • Product/Service Bmw i3s Launch Event • B2B Event > 500K DB Horizon 360° • Product/Service Launch Event VR Experience • Use of Tour Technology • Media Event Tui Cruises • Opening/ naming Celebration/ ceremony for Festivity Event ‘Mein Schiff 1’ • Product/Service Launch Event • B2C Event > 500K • Congress/ Convention & Conference Gala Evening In• Convention vestmentAktuell 2018 ‘WeltWeitSichten’ • Convention Volkswagen • Media Event Group - shaping the future Here Ces18 • Trade Show Hall of Fame der deutschen Forschung 25 Years of Joke Event – Now it’s our turn Daiichi-Sankyo Dach Convention 2018

• Opening/ Celebration/ Festivity Event • Opening/ Celebration/ Festivity Event • Use of Web & Social Media • Convention • Educational/ Training Event

ORGANIZING COMPANY

CLIENT COMPANY

GERMANY

onliveline - office for Fraunhoferconcept & staging Gesellschaft zur Förderung der angewandten Forschung e.V. Stagg & Friends Audi

HUNGARY

Fraunhofer • Congress/ Award Ceremony Conference

Audi e-tron extreme: Interior Experience Borgward Iaa 2017 Mercedes-Benz Global Training Experience Ibiza 2018

• Media Event

Borgward Group

Stagg & Friends | jangled nerves

Daimler

StudioNow

D. Swarovski Tourism Services Federal Ministry for the Environment, Nature Conservation, Building and Nuclear Safety (Bmub - now Bmu) Lexus Europe

Festival of Light

Brain Bar

• Cultural Event

laqshya live experiences laqshya live experiences laqshya live experiences

Google

Times of India

Google home training Zero waste management Equal streets

laqshya live experiences

Times of India

Yoga by the bay

• Educational/ Training Event • Sustainable Innovation • Non-Profit/ Social Service Event • Public Event

Vok Dams Events & Live-Marketing

INDIA

CATEGORY

Stagg & Friends

Vagedes & Schmid

EVENT TITLE

Capgemini

UN Climate Change Conference 2017 - COP23

• Trade Show •C onvention •E ducational/ Training Event • Product/Service Launch Event • Public Event • Sustainable Innovation

• Media Event Experience Amazing’ - Lexus on-demand press conference

ORGANIZING COMPANY

ITALY

Access Live Communication

CLIENT COMPANY Generali Group

EVENT TITLE

CATEGORY

The Human Safety Net

•N on-Profit/ Social Service Event • Low Budget Event • B2C Event > 500K • Cultural Event Access Live Lexus Lexus Lounge • Opening/ Communication Lido @ Venice Celebration/ International Film Festivity Event Festival • B2C Event > 500K Access Live Toyota Toyota - Start • Congress/ Communication Your Impossible Conference • Sports Event • B2C Event > 500K IDays Festival • Live Access Live Access Live Entertainment Communication / 2018 Communication / • Media Event Live Nation Live Nation • Musical Event • B2C Event > 500K Alphaomega Birra Peroni Terzo Tempo • Sports Event Peroni Village Alphaomega Generali Italia Change the world, • Educational/ Training Event change the way’ • Use of Web & A sitcom that Social Media doesn’t speak the language of insurers Alphaomega Generali Italia Immagina. Media • Media Event Meeting Alphaomega Arena Kaleidoscope • Non-Profit/ Social Service Event • Trade Show • Sustainable Innovation • Incentive/ Creo International Oriflame Central Europe Team Building Group Cosmetics Managers’ Seminar 2018 FeelRouge Yacht Club Costa One Ocean • Non-Profit/ Wolrdwide Shows Smeralda Forum Social Service Event FeelRouge Worldwi- Lavazza Nuvola Lavazza - • Media Event de Shows Opening Fisg and Cwt Fisg Eventi Isu World Figure • Sports Event Meetings & Events Skating Championships 2018

ITALY

ORGANIZING COMPANY

EVENT TITLE

Frame Communication

Fca Italy

New Wrangler Media Drive Camp Jeep 2018

Geometry/William Blake GroupM Esp - Stars on Field

Citroën La notte del maestro

Citroën Winterland Tour La notte del maestro

Gruppo Roncaglia

Mercedes-Benz

#BestMBFan

Havas Events Milan

Msc Cruises

Msc Seaview Christening Ceremony

Inventa Tro

Martini & Rossi

La Buccia

Automobili Lamborghini

Merlo

Folletto Vorwerk Italia Mercedes-Benz Italia

Terrazza Martini Temporary Urus Dynamich Launch Rome 2018 The Folletto S Theory Just like you. Launch of the new A Class Leading the Way 2017

Merlo

CLIENT COMPANY

Next Group

Agco

Next Group

Ferrari

Next Group

Sanpellegrino

CATEGORY

•C onvention • Media Event • Product/Service Launch Event • B2B Event > 500K • Roadshow • Live Entertainment • Non-Profit/ Social Service Event • Opening/ Celebration/ Festivity Event • Sports Event • B2C Event > 500K • Live Entertainment • Live Entertainment • Opening/ Celebration/ Festivity Event • B2C Event > 500K • Live Entertainment • Media Event • Product/Service Launch Event • Product/Service Launch Event • Product/Service Launch Event

• Product/Service Launch Event • Use of Technology Ferrari Portofino - • Product/Service Launch Event Open Up to a • Use of New Breed Technology • B2C Event > 500K • Live S.Pellegrino Entertainment Young Chef Grand Finale 2018 • Media Event • B2B Event > 500K

ORGANIZING COMPANY

Viking Cruises

Viking Orion Naming Ceremony

Piano B

Realize Networks

Costa Crociere

Il Festival dell’Amore (The Love Festival) Costa Zena Festival

Simmetrico

Fca Fiat Chrysler Automobiles Kpmg

Simmetrico

Russian Copper Company

Simmetrico

Temacc- Filmmaster Gapinsaat, Events Ashgabat, Turkmenistan

LATVIA

EVENT TITLE

Next Group

Simmetrico

ITALY

CLIENT COMPANY

Fca Capital Markets Day Kpmg The Place to Be Russian Copper Company’s Pavilion Che Guevara Tu y Todos’ Turkmenbashi International Seaport Opening Ceremony

The Story Group Born To Tell Your Story

BTicino

The Time Is Now

EventHub

Elko Group

Elko MeetUP’18

Skudras metropole

Araiši Archeological Park

Medicinal plant festival Green Holiday

CATEGORY

• Live Entertainment • Opening/ Celebration/ Festivity Event • Cultural Event • Public Event • Live Entertainment • Opening/ Celebration/ Festivity Event • B2C Event > 500K • Convention • Convention •T rade Show • Use of Technology • Cultural Event •C onvention •C ultural Event • Live Entertainment • Opening/ Celebration/ Festivity Event • Product/Service Launch Event • Use of Technology • Public Event • Congress/ Conference • B2B > 500K • Live Entertainment • Product/Service Launch Event • Convention • Congress/ Conference • Cultural Event

NORWAY

LATVIA

ORGANIZING COMPANY

CLIENT COMPANY

EVENT TITLE

CATEGORY

Press conference about airBaltic new final destination Riga Bordeaux 25 anniversary event for Ošukalns company Pop up cafe ‘Cafe with rules’ New Porsche Cayenne presentation Latvian Alphabet

• Media Event

Live Riga

Riga Street Food Festival

• Public Event

6.Sans

Brakar/Ruter

Beltehelt Seat Belt Heroes

6.Sans

Fieldwork

Specsavers Norway

Fieldwork

Specsavers Norway

Skudras metropole

Live Riga

Skudras metropole

Ošukalns’

Skudras metropole

Paulig coffe

Skudras metropole

Porsche

SponsorKing / Not Perfect / MM&A | Hill+Knowlton Strategies SponsorKing, Ideju Instituts

Tele2

Jcp Nordic & Ekko Obos Agency Jcp Nordic & Xynteo Xynteo

Just Cruzin Production

Atea

Just Cruzin Production

Ikea

• Opening/ Celebration/ Festivity Event • Cultural Event • Product/Service Launch Event • Roadshow

• Non-Profit/ Social Service Event • Public Event • Low Budget Event • Sports Event VM I DØDS World Champion- • Use of Web & Social Media ship in ‘Death • B2C Event < Dive’ (Belly Flop 500K jumping) exSpect the • Convention unexSpected • B2B Event < 500K The Blind Fitter - • Low Budget Event Should´ve gone to... Obos 24 • Cultural Event • Musical Event The Xynteo • Congress/ Exchange 2018 Conference • Sustainable Innovation Atea Landstreff - • Incentive/ Explore Team Building • Event Effectiveness & Roi ikea på salt • Product/Service Launch Event

PORTUGAL

POLAND

NORWAY

ORGANIZING COMPANY

CLIENT COMPANY

EVENT TITLE

CATEGORY

Schibsted Norge

Aftenposten

A-tech

• Congress/ Conference

Schibsted Norge

Aftenposten/ Schibsted Norge

The Rematch

• Live Entertainment • Sports Event

180heartbeats + Jung v Matt

Ben&Jerry’s / Love Does Not Exclude Association / Volunteers of Equality Foundation empik

Unbreakable Rainbow

• Live Entertainment • Non-Profit/ Social Service Event • Cultural Event

• Convention

Allegro Agency endorfina events, MyPlace, Pkn Orlen Res Bona Event (ex Anix Event)

Pkn Orlen Galatea Defiant: Chi Chi Ude & Honorata Karapuda

Bestsellery Empiku 2017 Orlen Warsaw Marathon 2018 Galatea Zbuntowana/Galatea Defiant exhibition by photographer Honorata Karapuda and fashion designer Chi-Chi Ude

Desafio Global Events & Activation Experience Everything Is New

Galp

Make it Happen

Nos Alive

FactorChave

Dns Prime

Liga Portuguesa de Futebol Profissional + Desafio Global Events & Activation Experience Live Experiences. Creating New emotions Ocubo

Liga Portuguesa de Futebol Profissional

Comedy Stage at • Sustainable Nos Alive Innovation Oncology Spring • Congress/ Meeting Conference • Educational/ Training Event 40th Anniversary • Use of Technology Gala Awards – Portuguese League Kick-Off 2018-19 edpcooljazz2018 • Musical Event

UP Partner

Continente - Sonae MC

UP Partner Events

Bial Medical Laboratories

Live Experiences Ocubo

Lisbon Under Stars Mother’s Day Brand Activation Bial Envolve Envolve-nos a todos.

• Sports Event •C ultural Event • Low Budget Event

• Cultural Event • Opening/ Celebration/ Festivity Event • Educational/ Training Event

CATEGORY

Coca-Cola European Partners Nestlé Portugal

Tomorrow is now • Product/Service Launch Event Nestlé Vencer 2018

• Incentive/ Team Building

fischerAppelt

Qatar National Library

Grand Opening Qatar National Library

• Cultural Event • Opening/ Celebration/ Festivity Event

Artefact communication agency Bureau42

Mercedes Benz Fashion Week Russia Cis Managers Conference 2018 Croatia

• Convention

Ceremonies Staging Agency (Csa)

Channel One

Departáment

Automobili Lamborghini

Doctor Team Communications

GlowByte Consulting

Epic Esports Events Eventum Premo

Epic Esports Events Jaguar

Eventum Premo

S7 Airlines

Galactic Group

Svyaznoy

RUSSIA

UP Partner Events UP Partner Events

Oriflame Cosmetics

Galactic Group com- Nestlé Russia, muncation agency Purina Imagine Group Tatarstan Investment Development Agency, Penta House MarketEmotion Miratorg Agrobusiness Holding MarketEmotion, Live Event-industry of Russia and Sci Communication Magazine

EVENT TITLE

PORTUGAL

CLIENT COMPANY

QATAR

ORGANIZING COMPANY

• Educational/ Training Event • Incentive/ Team Building • Opening/ Celebration/ Festivity Event • Product/Service Launch Event

2018 World Cup Opening Ceremony The New Lamborghini Urus Launch • Incentive/ Live Action Team Building Gaming ‘Winter is coming…’ Epicenter XL • Sports Event Presentation Jaguar E-Pace S7 Night Flight Show vol.2 Svyaznoy Energy incentive program Delicious Maslenitsa with Felix Siyum

• Product/Service Launch Event • Use of Web & Social Media • Incentive/ Team Building • Roadshow • Congress/ Conference

Russian Rodeo • Incentive/ Miratorg Team Building • Convention Bema! - Best Experience Marketing Festival!

EVENT TITLE

•C onvention •P roduct/Service Launch Event

Marketing Division Agency

Maximice|27Names

Nestlé|Nutrition

Ojsc Teleradiocompany “Petersburg”, TV Channel Five

Podegiki

Committee for Press and Mass Media Cooperation of St. Petersburg Government SuperEgo

Pyrotechnical Technologies

Show&Motion communication agency Synergy Event, MarketEmotion Tribar Imagineering

Volkswagen Commercial Vehicles Synergy Business School Tapi Pipeline Company Limited

M2Communications

Bmw - Delta Motors Serbia

Expedition to Mars

• Product/Service Launch Event • B2C Event < 500K

Creative Pro

HB Reavis Slovakia Tchibo

On-Site Meeting

• Convention

Mazagrande Promo Tour Hyundai Night

• Event Effectiveness & Roi • Use of Technology

BP Energy Convention BSOh! La Banda Sonora de nuestro equipo. Comercial Convention 2018

• Convention

SPAIN

RUSSIA

Marketing Division Agency

Creative Pro Leopard Production

Hyundai Motor Slovakia

beon. Worldwide

British Petroleum Spain Minsait by Indra

beon. Worldwide

Marketing Division Cycle meeting 2018 ‘Emotions engineering’ Power On. One Step Ahead.

CATEGORY

SERBIA

CLIENT COMPANY

SLOVAKIA

ORGANIZING COMPANY

Scarlet Sails the holiday of Russian schools’ graduates, the 50th anniversary Open Way 2018’ for SuperEgo company International Fireworks Festival ‘Rostec’ Volkswagen Amarok Hero

•C onvention • I ncentive/ Team Building • Cultural Event

• Congress/ Conference • Cultural Event • Roadshow

Synergy Global • Educational/ Forum 2017 Training Event Tapi gas pipeline • Opening/ Celebration/ - Afghanistan Festivity Event side ground breaking ceremony

• Low Budget Event

EVENT TITLE

CATEGORY

beon. Worldwide y Abile Corporate Events

Revlon Professional

Cow Events

Lola Mullenlowe

Edt Eventos

Universia and Banco Santander

Edt Eventos

Real Madrid C.F.

Rpa Marketing Y Comunicación

Accenture Spain

Unit Elements

Audi + Salomon

Unit Elements

Mars Iberia

Unit Elements

–z Mondele

Nine Yards

AniCura

Togetherness Made by you

Creative Pro

Roche Diagnostics International

Roche Healthcare • Low Budget Event Consulting Brand Launch

Interplan Group (Lead Agency) & Elements Entertainment (Consultant for Creation & Production)

Taipei City Go29th Summer vernment, Taiwan Universiade Taipei 2017 Opening Ceremony

SPAIN

Oriflame Cosmetics

SWEDEN

• Incentive/ Team Building • Live Entertainment • Convention Revlon Professional Style • Live Entertainment Masters Awards • Opening/ 2018 Celebration/ Festivity Event Frigo Pie Shoe • Low Budget Store Event • Congress/ IV International Conference Universia Rector Convention • Opening/ Real Madrid´s Celebration/ Thirteenth Festivity Event Championship Celebration Accenture Digital • Congress/ Conference Conference 4 #Adc4 Audi Salomon • Sports Event Quest Challenge • Convention Accelerate • Sustainable growth we are Innovation proud of Mas • Convention

beon. Worldwide

TAIWAN

CLIENT COMPANY

SWITZERLAND

ORGANIZING COMPANY

Oriflame 50 Anniversaire Cruise

•C onvention • I ncentive/ Team Building

• Live Entertainment • Opening/ Celebration/ Festivity Event

TURKEY

THE NETHERLANDS

ORGANIZING COMPANY

CLIENT COMPANY

EVENT TITLE

• Public Event

BrandBase

Shell

EventBranche.nl

House of Sports in cooperation with Xsaga

House of Sports

Me&Maureen Experience Design

Eurapco

The Next Web

Wink

Budweiser, Anheuser-Busch InBev

Xsaga

Johan Cruijff ArenA

Xsaga

Municipality of Groningen

King’s Day 2018

Atolye Grup

Vodafone Turkey Foundation

Coding Tomorrow

Ddf - Dream Design Factory

Turkcell & Lifecell Experiencing the Ventures Digital World of a Telecom Operator Groupe Renault New Dacia Duster • Roadshow Roadshow 2018 •U se of Technology • Use of Arçelik Real-Time Technology Motion Capture Hologram • Cultural Event Ziraat Bank Ziraat Bank ‘Color and Light’ Immersive Digital Exhibition Borusan Jaguar I-Pace • Product/Service Otomotiv Launch Event Launch Event

dsm group illusionist Livecom Event & Experiential Tatu Creative Studios

Generation Discover Festival 2017 The Next Event (#Tne18) The CBvNL (De Coolste Baan van Nederland) is the ‘coolest’ ice rink in the Netherlands

CATEGORY

Eurapco Board Symposium 2018 - The Start of the Human Touch Tnw Conference 2018 Light up the Fifa World Cup’ experiential activation Renaming of the Johan Cruijff ArenA

• Trade Show • Opening/ Celebration/ Festivity Event • Public Event • Sports Event • B2B Event > 500K • Opening/ Celebration/ Festivity Event • Congress/ Conference • Live Entertainment • B2C Event > 500K • Media Event • Product/Service Launch Event • Low Budget Event • Cultural Event • Media Event • Opening/ Celebration/ Festivity Event • Public Event • Educational/ Training Event • Roadshow • Trade Show

CATEGORY

UKRAINE

EVENT TITLE

Slupsky Event Management

Dell Emc

Dell Emc Distribution Forum

• Congress/ Conference

UNITED KINGDOM

CLIENT COMPANY

George P. Johnson

Cisco

• Trade Show

George P. Johnson

Cisco

Cisco at Hannover Messe Cisco Live 2018

George P. Johnson

Ibm

zerotwonine

Coty: Wella

UNITED STATES

ORGANIZING COMPANY

Factory 360

• Congress/ Conference • B2B Event > 500K • Roadshow

Watson Summit (European Series) Wella Passioni• Media Event stas First Edit • Use of Technology

George P. Johnson and Spinifex Group

Nissan Motor Company

2017 Manufacturing Trailblazer Tour 2018 Nissan Leaf Launch

Meeting Professionals International (Mpi)

World Education Meeting Professionals Internatio- Congress (Wec) 2018 nal (Mpi)

• Congress/ Conference

• Product/Service Launch Event

Sponsors & Partners

Organisers & Main Sponsors

ADC GROUP ADC Group is an Italian based me-

dia holding company, co-founded in 2002 by Salvatore Sagone. The group incorporates ADVexpress and e20express communication news agencies, e20 and APECATE Nuova Comunicazione magazines. ADC Group also issues the reading series Communication Notebooks (I Quaderni della Comunicazione). Since 2006 it has organised the Best Event Awards, which has grown into a global festival of events and live communication – the Bea World Festival, as well as other Awards and initiatives reserved to the APECATE Italian communication and event markets (BEA – Italian Best Event Awards, Best Location Awards, NC Awards, NC Digital Awards). Associação Portuguesa de Empresas

de Congressos Animação Turística E EVENTOS

Associação Portuguesa de Empresas

de Congressos Animação Turística E EVENTOS

APECATE APECATE is the association that ga-

thers and represents Portuguese companies working in Congresses, Events and Tourist Animation. Its operational area is set in the representation of sectors of relevance in the Creative and Tourism industries, including companies that design and create innovative products and services with great strategic interest for the Portuguese economy: corporate, marketing, national or international cultural events, small and large congresses, conferences, symposia, meetings, teambuilding activities, outdoor incentives, outdoor tourism and cultural tourism activities. Everything comes together around the focal point that unites these sectors: the meeting industry. APECATE is at the core of all these companies, the assertion of its skills of excellence, the workspace and the support in promotion and internationalization, the place where synergies can and should develop among the best companies of Portugal. APECATE also has a quality certification in the congress and events field certified by SGS, an independent certification entity recognized nationally and internationally. As a result of the high-quality services provided to Tourism, in 2010 APECATE was also awarded the Silver Medal of Tourism Merit, awarded by the State Department of Tourism and Tourism of Portugal, IP.

APECATE Associação Portuguesa de Empresas

de Congressos Animação Turística E EVENTOS

100

TURISMO DE PORTUGAL Operating under the patro-

nage of the Ministry of Economy, Turismo de Portugal is Portugal’s National Tourism Authority. Responsible for the promotion, enhancement and sustainability of the tourism business, it brings together all of the institutional competences involved in making tourism more dynamic, from supply to demand. Mission: • Promote Portugal as a tourist destination; • Support the development of infrastructures for tourism and investment in the sector; • Foster the training of human resources; • Regulate and conduct inspections of gaming activities. Enjoying a privileged relationship with other public entities and economic agents in Portugal and abroad, Turismo de Portugal is committed to strengthening tourism as one of the driving forces for the growth of the Portuguese economy.Turismo de Portugal has offices in 21 priority tourism outbound markets, promoting Portugal as a destination and supporting companies in their business activities. In each country, its Tourism Teams conduct ongoing prospecting as well as developing and implementing international promotional initiatives, working alongside the Regional Promotion Agencies. The latter are responsible for institutional promotional activities and for providing Portuguese companies with support as they strive to expand internationally into the tourist markets of Germany (which also coordinates the Czech Republic and campaigns in Switzerland and Austria), Brazil, Canada, China, Spain, the United States of America, France, the Netherlands (coordinates Belgium), Ireland, Italy, Poland, the United Kingdom, Sweden (coordinates Denmark and campaigns in Norway and Finland) and Russia. In addition, Turismo de Portugal conducts initiatives in other selected markets, such as Japan, Australia, Singapore, South Korea, Israel and countries of the Arabian Peninsula. In terms of international cooperation, Turismo de Portugal’s activity is extensive; the organisation represents the interests of tourism in bilateral and multilateral relations and in international organisations. EDP EDP is a vertically integrated utility company that has electricity, gas and renewable energy operations primarily in Portugal, Spain, Brazil, the United States, Canada, Mexico, Poland, Romania, Italy, the United Kingdom, Belgium, France and Greece. Based on its own assessment of information published by and relating to other companies in the relevant sectors, EDP believes it is the largest generator, distributor and supplier of electricity in Portugal in terms of gigawatt hours (‘GWh’) and the third largest electricity generating company in the Iberian Peninsula in terms of installed capacity. EDP maintains significant electricity and gas operations in Spain, and it believes it is one of the largest onshore wind power operators worldwide in terms of generated electricity (GWh). In Brazil, EDP believes it is one of the largest private distributors and suppliers in terms of GWh of generated electricity, distributed and supplied in the liberalised market, respectively, and recently entered the transmission segment. EDP also generates solar photovoltaic energy in Portugal, Romania and the United States and recently announced the expansion to two new markets: Greece and Peru.

101

Organisers & Institutional Partners Bea World – The International Festival of Events and Live Communication is an initiative by

General Partner

APECATE Associação Portuguesa de Empresas

de Congressos Animação Turística E EVENTOS

Institutional Partners

REPÚBLICA PORTUGUESA ECONOMIA

102