Bea World Catalogue 2017

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OFFICIAL CATALOGUE

#BeaWorldFestival

PORTO 15 - 18 NOVEMBER 2017

12TH EDITION beaworldfestival.com


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The courage to dare: a dream come true Paulo Coelho once wrote: “The world is in the hands of those who have the courage to dream and run the risk of living their dreams”. We at ADC Group also believe that the most exciting, and often toughest, challenges are worth pursuing. Indeed, extending our event to a global audience was not an easy task, yet we accepted it with a clear outlook: in an increasingly connected world, competition in our industry is now truly global. Thus, there are no territorial borders to creativity or organisational skills, as undeniably proven by the quality of the work presented at this year’s Festival.The outcome is indisputable: 296 projects from 27 countries and an overall 7% increase in entries compared to 2016. Yet another record session since the awards began 12 years ago. The Festival’s success abides in its modern and remarkable format. Across three days, delegates attend live presentations of all competing projects, delve into a rich content programme, network with participating companies and agencies, discover the beauty of Porto as well as the assets it offers the event industry. Such format has already

helped both clients and agencies in finding the right partners for their international expansion. Hence this year’s slogan: Where Creativity Meets Business. Many thanks to Apecate, who believed in the project and wished to host the event; to all local and international partners who helped in making it happen; to Ilka Dzeik for an engaging content programme; to President Andrea Faflíková, and all other members of the international Jury who assessed all competing projects with commitment and passion; to our superb staff. I wish you all a very prolific Bea World Festival.

ADC GROUP PRESIDENT & CEO, FOUNDER OF BEA WORLD FESTIVAL

Salvatore Sagone

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Welcome to Porto and Bea World Festival! Apecate, the Portuguese Association of Congresses, Tourist Animation and Events, is intent in defending the interests of its associates, promoting and improving their conditions - namely on a legal level, the knowledge and training of professionals, creating more sustainability. We hope this event is an excellent challenge for all participants. For Apecate, it is an honour to be the co-organiser of Bea World Festival, promoting interaction between different agencies around the

world and the Portuguese, sharing experiences, developing concepts and creating knowledge. To host this gathering, we chose the beautiful city of Porto with its enormous potential for the organisation of events. Such outcome was only possible with the good support of Turismo de Portugal I.P., Câmara Municipal do Porto, Atp and an Edp, among many others that allowed us to provide you with this programme. Welcome to Porto and Bea World Festival!

PRESIDENT APECATE

AntĂłnio Marques Vidal

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Fundo Europeu de Desenvolvimento Regional


Bea World 2017, a great opportunity of knowledge, challenges and business From the very beginning, as Vice-President of Apecate and General Producer of Bea World 2017, I knew that this would be a major event for Portugal and, more specifically, for Porto. I am glad to ascertain that such beliefs were confirmed, as EuBea opened its doors to the whole world, becoming Bea World, and also broke the record of competitors with the highest number of entries ever. This year’s theme is ‘Where Creativity meets Business’. All Bea World team members worked hard to transform such theme into a reality for all Festival attendees, gathering in the same space the best of our industry to share knowledge, challenges and possible business partnerships in the future. Special thanks go to our Apecate associates, because without their support our involvement would not be possible either. This is proof of how Portuguese companies are prepared for big challenges! Thank you also to all institutional partners, but especially

to all the companies that have joined this initiative: Edp, Europcar, HF Ipanema Park, Tap, CP Comboios de Portugal, Mgc Transportadora, FactorChave, Eventos By Transalpino, Bull Insurance, Europalco, ServicePack, Restar, Grandpa’s Lab, Ehtp, Go-WiFi, Palace Catering, Silva Carvalho Catering and Ibérium Cafés. As the General Producer of Bea World 2017, I hope you have a great time and come back to organise your events in Portugal!

VICE-PRESIDENT APECATE BEA WORLD FESTIVAL 2017 GENERAL PRODUCER

Ana Fernandes

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Portugal, charming destination for worldwide events Turismo de Portugal welcomes Bea World 2017. Portugal is one of Europe’s most charming destinations and the Portuguese people are among the kindest in the world. Our country is known for its hospitality, culture, gastronomy and great climate. Attracting prestigious international conferences and events to Portugal is one of our top strategic assets and we are confident in providing the best conditions and infrastructures for a memorable event. The city of Oporto is quite well served with an excellent

PRESIDENT TURISMO DE PORTUGAL, I.P.

Luís Araújo

network of international flight connections and has suitable venues located in the heart of the city, as well as fantastic transportation and hotel availability. We believe Bea World 2017 will reinforce the outstanding conditions Portugal has to organize worldwide events and welcome all event planners to the city of Oporto.The Bea World nominees, guests and attendees will certainly enjoy Portugal’s cultural heritage, landscape and entertainment. Enjoy your stay. We look forward to seeing you soon.


Porto, the best destination for ‘the event of events’ In the last decade Porto has been a proud and privileged venue for major sporting events, such as the RedBull Air Race, Wrc Rally de Portugal or the Formula 1 Powerboat World Championship. Porto has also become a reference in urban animation, promoting events such as Nos Primavera Sound, São João or New Year’s Eve. In the cultural field, the city has stood out by programming events held in landmarks, in cultural equipment of great expression, such as Rivoli, the Coliseu, the São João National Theater, Casa da Música or the Serralves Foundation. Its capacity of attracting audiences to these great events is a case study, as their scope goes, quite often, far beyond the borders of the city and of the region of North Portugal. At a period where Porto is being qualified as an economically and socially sustainable city, the city demonstrates keeping alive the ancestral characteristics that have always linked is to the world, which justifies its own name: ‘Porto’. Porto is now a cosmopolitan city, which enjoys diversity, which coexists well with the upcoming challenges of the

future, but still is very proud of its rich and wide range of traditions and of its patrimony. I believe that hosting in Porto the ‘event of the events’, which is Bea World Festival – suits us very, very well. It suits us well because it will give us the possibility to showcase the extraordinary conditions that the city has, both in terms of infrastructure and human skills, to host outstanding events like this one. For the quality of its hotels, for the quality of its services, for the warm welcome and for the institutional support, Porto is now increasingly a destination of excellence. Elected European Best Destination three times in the last five years, the city is now clearly enjoying the statute it achieved.

MAYOR OF PORTO

Rui Moreira

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The sky is no more the limit

more INFORMATIONS

WWW.DINNERINTHESKY.COM info@dinnerinthesky.com


Index ENDORSEMENTS & PROGRAMME Endorsements ���������������������������� 14 Day 1 ��������������������������������������������������� 18 Day 2 �������������������������������������������������� 19 Day 3 ������������������������������������������������ 20 Porto & its venues ������������������� 21 CONTENTS & SPEAKERS Content previews & biographies ��������������������������������� 29 THE JURY Jurors’ biographies ��������������� 44 COLOPHON EDITOR & PRESIDENT ADC GROUP Salvatore Sagone salvatore.sagone@adcgroup.it EDITORIAL COORDINATOR Marina Bellantoni marina.bellantoni@adcgroup.it BEA WORLD PROJECT LEADER Brenda Debiasio Romeo brenda.debiasio@adcgroup.it BUSINESS DEVELOPMENT MANAGER Ilaria Granato (International) ilaria.granato@adcgroup.it

SHORTLIST & ENTRIES Shortlist by category ������������� 60 Entries by country ������������������� 69 SPONSORS & PARTNERS Promoters & Main Sponsors ������������������������������������������ 84 Main partners & sponsors ��������������������������������������� 87 Partners & sponsors ��������������� 88 Media partners ���������������������������� 89 Association partners & supporters ��������������������������������� 90

SALES DIRECTOR Maria Cristina Concari cristina.concari@adcgroup.it ACCOUNTING DEPARTMENT Ioana Popa iona.popa@adcgroup.it ACCOUNT MANAGERS Andrea Gervasi, Paola Morello, Andrea Parmigiani, Elisabetta Zarone EVENT MANAGERS Roberta Ortenzi, Ilaria Scapolo ART DIRECTION Simona Marconi smarconi@fastwebnet.it

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Endorsments & Programme

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Endorsements “I am back as a Juror at Bea World 2017 because it is the only place to keep abreast of where the industry is going and to meet a large family of friends”. ELLING HAMSO Event Roi Institute

“I am back as a Juror at Bea World 2017 because I love to learn new creative things and meet new talented people. As far as I’m concerned, Bea World is committed learning and networking time with key players and brilliant minds of the events industry”. GERD DE BRUYCKER Cisco Systems 14


“I am back as a Juror at Bea World 2017 because it provides the amazing opportunity to connect with the most creative people and ideas in live communication”. JENNY STRÖM Swedbank

“I really enjoyed being part of Bea last year. So many passionate event professionals, high quality projects and an extremely interesting content programme. Besides that, it was great fun. I went home truly inspired”. MAAYKE KÖNEMANN Ing Wholesale Banking

“I am back as a Juror at Bea World 2017 because the Festival is the best place to experience interesting public jurors’ sessions, top-level international presentations and seminars, 1-on-1 meetings with experts, unbelievable networking experiences and easily a really good party. Buy one, get five!”. ROLF SCHUMANN Škoda Auto 15


“Participating in the Jury of the Best Event Awards is one of the best things that professionally happened to me in 2016. It is a really eye opening experience, one that encourages to be more externally focused, inspiring me and making me learn from others. Being a Juror is not about wine, roses and fancy invitations; it requires part of our personal time to pre-evaluate the projects and participate in Jury panels, nevertheless it is worth every single second I put into it”. ROCÍO ALMODOVAR BOAL Coca-Cola

“Judging Bea World is a unique experience, being so privileged in evaluating the best events and most effective live communication projects around Europe, and now even worldwide. It’s also a very important and special moment to meet our peers: association colleagues, agencies, clients and industry leaders of all kinds. It’s an event in which local becomes glocal… and a great way to get to know wonderful destinations too!”. MAARTEN SCHRAM Idea (Independent Dutch Event Association)

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“Bea World opens a wide array of new opportunities - both professionally and personally! One place, hundreds of top event professionals, great case studies, learning, networking and fun. This is Bea World”. ANDREA FAFLÍKOVÁ The Lego Group

“Being part of the Bea World Awards adventure has been personally enriching on different levels. It allows to better understand and anticipate new trends in our business sector. It is also the showcase for live communication via the best world events”. ALAIN DE GREEF Bnp Paribas

“I love being back on the Jury at Bea World 2017. I get to experience the crème de la crème from our industry and, at the same time, help drive awareness of all the great work being done by professionals around the world. It is really hard work, but also immensely rewarding”. BJÖRN WIGFORSS Schneider Electric 17


The programme Day 1 - 16th November 2017 World’s Best Events – Live!

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The first day of the Festival focuses on the awards competition: take a chance to learn from live presentations of the world’s best events, the signature feature of the Best Event Awards. Nominees have the chance to present their projects live in front of the Jury and the audience, in a face-toface interactive situation. Each presentation features a 3-minute video, a 3-minute speech, and a final 3 minutes for Q&A. The Jury panel consists of senior managers from top corporate companies with international responsibilities and representatives of national event agencies’ associations, and is divided into three rooms. Each group is assigned an equal number of entries, divided by categories, to be assessed during

the open-to-all session. At the end of the live presentations, each Jury group establishes the winners in the assigned categories. Once reunited in a plenary session, behind closed doors, the Jury validates the results in the different categories and then assigns the Bea World Grand Prix and the special awards. Take advantage of the excellent networking opportunities offered by Bea World and meet the right people. Visit the Hall of Fame and find a partner for your next event. At lunchtime, don’t miss the chance to take a seat with people of your interest and discuss a specific topic during the Star Talk & Lunch. In the evening, join a suggestive delegates’ dinner at Porto Cruise Terminal surrounded by the Atlantic Ocean.


Day 2 - 17th November 2017 Learn from the best! Learning and networking are the watchwords of Friday’s daily programme. Build your personalised agenda in line with your expertise and needs. Learn how to adapt business strategies and tactics by choosing from uplifting keynotes, experiential workshops, successful corporate case studies or practical sessions. This year’s keynotes combine deep industry insights with just the right amount of inspiration, interaction and fun. This includes an exclusive sneak peek at a smart city marketing and what is required to make a destination attractive for tourism and events; valuable insights for business success from the latest findings in the field of communication and consumer behaviour; a dive into brain sciences and how these can be applied to events to achieve better results. In the afternoon, access the focused, detailed information you need by choosing from among sessions and trainings – all organised into four specialised knowledge tracks: 1. Best-in-class corporate cases: sessions featuring best practices to help you optimise live communication experiences and outcomes. 2. The future of human interaction: sessions featuring communication strategies with participants pre-, during and

post-event for high interaction and how to turn challenges into opportunities. 3. Your sessions – your solutions: delegate-owned sessions, in which they discuss their individual challenges and receive guidance and advice from experts and other attendees willing to share their ideas for high engagement and successful events. 4. Experimental lab: extend your Bea World experience by adding a popular educational workshop to your schedule. Discover the secrets of experience marketing or meeting design and shift your thinking from events to experience campaigns and participant journeys. During the break, visit the Hall of Fame, join a Star Talk & Lunch that matches your interests, and then Pick a brain and meet a speaker or Jury member to discuss your ideas, challenges and obtain advice from the experts on specific issues. In the evening, find out who are the winners of the Best Events Awards 2017. Dress up to the nines, join the triumphal and highly exciting Awards Ceremony and honour the world’s best events of the year! The following party is designed to celebrate, until the small hours, all winners and participants alike.

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Day 3 - 18th November 2017 Discover Porto and its surroundings! On Saturday morning, enjoy our leisure activities while networking in a convivial atmosphere to discover Porto and its surroundings. All tours start from Vila Nova de Gaia, a picturesque city facing Porto, on the opposite bank of the Douro River. Gaia is well known for its cellars where the world-famous Port wine is stored and aged. Begin your day with a guided tour of the Sogrape cellars and then have a taste of Port wine. Afterwards, take part in one of the themed tours proposed: the Sacred Liquid tour inspired by the roots of Port Wine, organized by Margens; the Street Art tour, organized by the The Porto Hotel and Tourism School; a walk across the Arrabida Bridge with Porto Bridge Climb; a Historical and Cultural tour, organized by

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Spira. All tours will allow you to discover the beautiful city of Porto, its unique character, rich culture and traditions. In the afternoon, continue your discovery of Porto freely thanks to the special gift included in your Delegate Pass: a 3-day Porto.CARD! It will grant you free access or discounts in more than 170 places of interest: museums, monuments, restaurants, as well as tours and activities.


Venues Porto & its venues One of Europe’s oldest cities, Porto’s historic centre was proclaimed a World Heritage Site by Unesco in 1996. The western part of its urban area extends to the coastline of the Atlantic Ocean. Its settlement dates back many centuries, when it was an outpost of the Roman Empire. Its combined Celtic-Latin name, Portus Cale, has been referred to as the origin of the name ‘Portugal’, based on the transliteration and oral evolution from Latin. In Portuguese, the name of the city is spelled with a definite article (‘o Porto’; English: the port). Consequently, its English name evolved from a misinterpretation of the oral pronunciation and referred to as Oporto in modern literature and by many speakers. Today, Porto is one of Portugal’s foremost

cities and is a truly breathtaking place. Its streets are full of churches with tiled façades, beautiful buildings of various styles, such as the Baroque, and brightly painted houses alongside the river in Ribeira. Named European Best Destination in 2012, 2014 and 2017, Porto has much to offer and you will undoubtedly want to explore every corner of this beautiful and increasingly cosmopolitan city. All Bea World Festival Delegates will receive a special gift included in their Delegate Pass: a 3-day Porto.CARD! It will grant free access or discounts in more than 170 places of interest: museums, monuments, restaurants, as well as tours and activities.

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The Festival Venues ALFÂNDEGA PORTO CONGRESS CENTRE: MAIN FESTIVAL VENUE (15TH-16TH NOVEMBER)

Eduardo Souto de Moura, whose work has been honoured with the Pritzker Architecture Prize, recently rehabilitated Alfândega Porto Congress Centre, a centenary building that used to be a Custom’s House. The venue surprises with its simultaneous mix of tradition and modernity, and with the fully equipped, state-ofthe-art congress centre that lies within its historic walls. It’s a privileged location in the heart of Porto’s historic city centre, considered a World Heritage site by Unesco. Standing by the Douro River, it offers exclusive sights and proximity to several nearby tourist attractions. The site provides 24 multifunctional spaces spread across almost 50,000 sqm, with translation booths, 2 private car parks suitable for 400 vehicles, a shipping dock and free access to the 3 permanent exhibitions in its cultural and museology areas. Address: R. Nova da Alfândega, 4400 Porto; Ph. +351 22 340 3000; www.ccalfandegaporto.com PORTO CRUISE TERMINAL: DELEGATES’ DINNER VENUE (16TH NOVEMBER)

The new Leixões Cruise Terminal is an important gateway for Porto and the Norte Region of Portugal. It emerges from a dynamic territorial cooperation linking two main objectives: enhance the efficiency of the commercial port, by maximizing the attractiveness of cruise activity as a high growth potential segment, and improve a better urban integration. The terminal arises from an aggregate of actions comprising a pier for cruise ships up to 320 m long; a main building with approximately 15.000sqm of floor area (which also houses Uptec Mar, the Sea Center of the University of Porto Science and Technology Park); and lastly, a public pedestrian access along the south pier, linking it with the city of Matosinhos. Designed by the Portuguese architect Luís Pedro Silva, it has already picked up different national and international awards and recognitions, including the 2017 ArchDaily Building of the Year Award and the AZ Awards Best Public Building of 2015. Address: Av. General Norton de Matos, 4450-208 Matosinhos; Ph. +351 22 999 0700; www.apdl.pt

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RIVOLI: AWARDS CEREMONY VENUE (17TH NOVEMBER)

The Teatro Municipal do Porto (TMP) is a project initiated by the Culture Cabinet at Porto’s City Council, constituted by two theatres, Teatro Rivoli and Teatro Campo Alegre. Following the cultural mission of the Municipal Executive, elected in 2013 and led by President Rui Moreira and Councilman for Culture Paulo Cunha e Silva, the TMP holds the balance between local, national and international multidisciplinary artistic production and circulations a top priority. Since the beginning of 2015, under the artistic direction of Tiago Guedes, the TMP has been reinforcing its position as a point of reference for the Performing Arts in northern Portugal, with a focus in Contemporary Dance. At present, Rivoli hosts a national and international programme, along with some of the city’s main events. Its Grand Auditorium Manoel de Oliveira has a capacity of 728 seats and the Auditorium Isabel Alves Costa 158 seats. The theatre is also equipped with a studio, ideal for rehearsals and artistic residencies. The recently refurbished Café Rivoli is also a perfect location for social and professional meetings. Address: R. do Bonjardim 143, 4000-440 Porto; Ph. +351 22 339 2200; www.teatromunicipaldoporto.pt ATENEU COMERCIAL DO PORTO: AFTER PARTY VENUE (17TH NOVEMBER)

The Ateneu Comercial do Porto was founded on August 29, 1869 by merchants of the city of Porto, and resulted from the merger of other similar unsuccessful institutions. The founders chose the motto “Inter Folia Fructus”, which portrays their purpose of “promoting and cementing good relationships among associates and providing them with an honest and civilizing pastime through ordinary meetings, dances and readings, conversations and lawful gambling.” The headquarter is in Rua Passos Manuel, no. 44, since May 1885. Equipped with magnificent facilities, its real jewel is the Library, with a collection of over 40,000 titles and 80,000 volumes, among which a first edition of Os Lusíadas. The building features also a noble hall, many enchanting rooms, and a valuable artistic heritage which includes oils, sculptures, and stoneware. Its history is very rich, and it is impossible to list the several national and international events hosted over the years. Address: R. Passos Manuel 44, 4000-295 Porto; Ph. +351 22 339 5411; ateneucomercialporto.pt

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Hotels HF HOTÉIS FÉNIX GROUP

The HF Fénix Hotels is a group of establishments engaged in the Portuguese urban tourism market. The group has nine strategically located hotel units, ranging from the 3 to the 5 stars category. As well as standing out for the comfort and functionality of its rooms, each hotel is a space with a particular individuality and a welcoming character. The hospitality and professionalism of its staff are of paramount importance in understanding and satisfying the needs and tastes of its visitors, thus making one feel totally at home. After all, the main objective of HF Group is to ensure a pleasant experience even to the most demanding of guests. www.hfhotels.com HF Ipanema Park (5*) R. de Serralves 124, 4150-125 Porto Ph.+351 22 532 2121 www.hfhotels.com/hf-ipanema-park 3,2 km from Alfândega Porto Congress Centre (Bea World Festival main venue) HF Fénix Porto (4*) R. de Gonçalo Sampaio 282, 4150-365 Porto Ph. +351 22 607 1800 www.hfhotels.com/hf-fenix-porto 2,2 km from Alfândega Porto Congress Centre (Bea World Festival main venue) HF Ipanema Porto (4*) Rua do Campo Alegre 156, 4150-169 Porto Ph. +351 226 075 059 www.hfhotels.com/hotels-it/hf-ipanema-porto-it 2,0 km from Alfândega Porto Congress Centre (Bea World Festival main venue) HF Tuela Porto (3*) R. Arquitecto Marques da Silva 200, 4150-365 Porto Ph. +351 22 600 4747 www.hfhotels.com/hf-tuela-porto 2,1 km from Alfândega Porto Congress Centre (Bea World Festival main venue)

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New ideas. New experiences. New connections.

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Register now at mpiweb.org/globalforum


Content & Speakers

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CUTTING EDGE EVENTS When Italian design meets top quality interactive content the result is an immersive experience that will boost the engagement in your events, conferences and exhibitions.

Thanks to its expertise in event management and digital innovations, Primo Round is the perfect partner to develop unexpected solutions to captivate the interest of your public.

/primoround

www.primoround.it


What’s the value of content at Bea World Festival? Great speakers, industry-relevant topics and many networking opportunities: does this provide any value to Bea World Festival participants? It all comes down to the benefits gained in return for their time and money to join the festival. Session content is well chosen if delegates confirm that they learned something new that they can and will apply to their job. Speakers communicate knowledge effectively if participants confirm that they can explain content to a friend or colleague afterwards. Networking is successful if attendeesaccomplish a connection with people of value to their business. This best describes the key objectives of the educational programme, and all sessions will be measured against these objectives to determine if any adjustments are necessary for the followingtime. ‘Involve me and I will remember’ – the foundation for successful learning. At Bea World Festival we want to open minds with unconventional session formats, a strict ban on marketing fluff and plenty of facilitated opportunities to

interact with speakers, jury members, suppliers, potential clients and peers. ‘Pick a brain’ appointments with experts, meeting the stars at pre-booked topic-led lunch tables, joining peers for unconventional keynotes, experiential workshops or sessions are only some of the opportunities available to discuss business challenges, to grow networks and increase business opportunities. Bea World Festival provides a great platform to hit a big time ROI – so start now and make use of it.

STRATEGIC ADVISOR BEA WORLD FESTIVAL AND SENIOR PARTNER EVENT ROI INSTITUTE

Ilka Dzeik

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9.30-9.50

WHERE CREATIVITY MEETS BUSINESS Have you ever wondered what happens behind the scenes of Bea World, one of the biggest international event award festivals to attend? Would you like to see results from previous years, in which creativity and business partnerships were successfully built? Would you like to learn more about the vision of Bea World, of Porto and Portugal and the numerous opportunities you could have in future? Join this conversation and find out what’s in it for you at Bea World 2017 and afterwards. SPEAKERS: Salvatore Sagone (Adc Group), Ana Fernandes (Apecate), Beatrix Mourer (Magic Garden)

Salvatore Sagone

PRESIDENT & CEO ADC GROUP / FOUNDER BEA WORLD FESTIVAL

Salvatore has been a professional journalist since 1991. He graduated in Literature and Philosophy and has worked in specialised communications publishing, media and advertising since 1987.As well as being a co-founder, Sagone is president and editor in chief of Adc Group. The publishing company has created the Advexpress and e20express websites, NC and e20 magazines, and organises several Awards as the NC and NC Digital Awards, Programmatic Awards, Bea and Bea World Festivals.

Ana Fernandes

VICE PRESIDENT APECATE / GENERAL PRODUCER BEA WORLD FESTIVAL 2017

Ana Fernandes holds a degree in Economics and postgraduate degrees in Communication and Political Marketing and in Economics and Management of Cities. She is currently undertaking a Master’s degree in Economics and Management of Innovation. Since 1998, she has produced hundreds of events all over the world. She is founder and director of Eventors’Lab.

Beatrix Mourer Winner of EuBea Grand Prix 2016

CO-FOUNDER & CREATIVE DIRECTOR MAGIC GARDEN

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Graduated in Sociology, Beatrix is co founder and VP of Magic Garden, the 1st adv agency in France. She has been the creative & artistic director of over 300 events, included: the Centenary celebration of the French aerospace industry exhibition & event, Breizh Touch, the Breton cultural festival and the International Commemoration Ceremony of the 70th anniversary of the Normandy landings.


THE PERFECT DESTINATION. WHAT QUALIFIES A CITY TO BE A GOOD MATCH? 9.50-10.10

Porto has just been voted “European Best Destination 2017” for the third time in a competition with cities such as Paris, Amsterdam, London and Barcelona. But not every group is good for every city, no matter how popular a destination may be. So what qualifies a city to be a good match? What’s needed to increase business in tourism and events, and stimulate even more the attention and curiosity for the city as an event destination? Find out how Porto supports the MICE industry and event planners to achieve business goals. SPEAKER: representative of Porto City Council

You’ve heard the usual live events’ trends before. But, out in the consumer arena, new and powerful emerging trends are reshaping the expectations of your audiences. In this fast−paced session, David shares four key consumer trends that every event and live communications professional should have on their radar. These highly actionable trends can empower you to rethink your content, ideate your next experience, build your next business model and much more. Along the way discover TrendWatching’s powerful trend spotting methodology, enabling you to leave ready to spot the next wave of trends yourself!

10.10-10.40

WIN IN THE EXPECTATION ECONOMY. KEY CONSUMER TRENDS FOR 2018 AND BEYOND

SPEAKER: David Mattin (Trendwatching)

David Mattin

GLOBAL HEAD OF TRENDS & INSIGHTS TRENDWATCHING

David Mattin has over 12 years experience in writing and speaking about technological, social and cultural change. He delivered a keynote on trends and technology at The Next Web in both 2015 and 2016, and delivered the opening keynote at the Next Conference in both 2015 and 2016. He’ll be back to open Next once again in 2017. David speaks regularly for a wide array of brands, including eBay, Havas, American Express, Virgin and Condé Nast International. After graduating from the University of Cambridge, David’s career began at the features desk of The Times. Since then, his business, innovation and trends journalism has appeared everywhere from Fast Company to the Guardian to Google Think Quarterly. An experienced broadcaster, David also has written and presented documentaries for Bbc Radio. As an innovation and consumer insight expert, he is regularly quoted across UK broadsheets and by international media. David is the co-author of Trend-Driven Innovation, published by Wiley.

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10.40-11.00

THE EXCITEMENT OF GLOBALISATION. INFLUENCES AND CHALLENGES FOR THE EVENTS INDUSTRY The meetings and events industry operates on a global scale, but is it a globalized business? Developing new business by expanding into new countries is a highly relevant priority for many companies but how do they solve the economical and societal business challenges? How do they prepare for an increased international competition and additional demand generated by people in those different cultures and what kind of event formats will evolve? Join this discussion about the impact of globalization on our area of work and learn from experts how to deal with challenges of the international events business. SPEAKERS: Michele Telaro (Artainment Worldwide Shows), Jan Hennings (Vok Dams), David Mattin (Trendwatching)

Michele Telaro

COO ARTAINMENT WORLDWIDE SHOWS

Michele has more than 15 years experience in project management. In the corporate world, he has worked with well-known companies such as Ericsson, Telecom, UniCredit and Olivetti. Michele has recently taken over as General Director at Artainment Worldwide Shows. Its first show is ‘Giudizio Universale. Michelangelo and the Secrets of the Sistine Chapel’ with the scientific advice of the Vatican Museums to tell the story of Michelangelo’s masterpiece in an innovative language. In 2013, he was in charge of the realization of the successful museum visitor experience in Heydar Aliyev Museum, Baku, Azerbaijan, and in 2016, he was project manager on the Etihad Museum Opening in Dubai. For the past four years, Michele has been in charge of the unique ice skating and opera show Intimissimi on Ice.

Jan Hennings

CREATIVE DIRECTOR VOK DAMS

After his studies in Lobbying and Public Affairs, and a quick stop-over in Brussels, Jan joined Media Consulta Events as a concept designer mainly focusing on international conferences for several European institutions. Furthermore, he was working on various national accounts, including the German Federal Government and Lidl. After joining Vok Dams Berlin as a creative director, Jan mainly concentrated on international automotive events for clients such as Volkswagen, Michelin and Bugatti. The creative director won several awards. After a spell at another Berlin based agency, Jan recently re-joined Vok Dams as an account and creative director at the Creative Solutions office in Hamburg. 32

David Mattin Please, see biography in previous pages


EVENT PROFESSIONALS OF THE FUTURE, WHO ARE YOU? 11.30-12.00

We are nowadays fully immersed in the analysis and discussion about the different generations of professionals we have in our actual teams and the ingredients we need to ‘cook’ our future teams with. We need to match the next generations of talent with our company needs and future plans of evolution. Which skills are needed, above and beyond current competencies, to cope with the trends in events and live communications? Do managers have to re−think their resources? And what about employee plans? Is what you attain from university or your internship what future employers need when selecting your talent? What about entrepreneurship? Are you ready to think about setting up your own business? Will you need to be a data analyst, a technician, a technologist, a meeting designer or a social media specialist? During our session we will try to construe the topics mentioned above. SPEAKER: Ángeles Moreno (The Creative Dots)

Ángeles Moreno

PRESIDENT MPI SPAIN CHAPTER / FOUNDER THE CREATIVE DOTS

After leaving her past company with 16 years of successful results, Ángeles started her fourth entrepreneurial project in February 2017 with The Creative Dots: a dream come true, which specialises in analysing and evaluating procedures & methods within meetings & events departments, professionals or companies and designing the strategic educational needs in a way to achieve better results in client satisfaction and in the design of event experiences. The company’s methodology is based on excellence and customer centric design and its being nowadays trained and applied in several top innovative M&E companies in Spain. A regular speaker at industry and non-industry events, she has also lectured at universities, helping students prepare for their future professional careers. She earned her Certified Event Designer (Ced) designation at the Event Model Generation, Mpi and the University of Amsterdam. She also mentors entrepreneurial business projects in their early stages, or when they require growing or expanding internationally. She has collaborated with the Impact Hub in Madrid featuring inroads into sustainable tourism. At present, Ángeles also volunteers as president of the Spanish community for the Mpi association.

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12.00-12.30

NEUROSCAPING. WHERE BRAIN SCIENCES MEET EVENT DESIGN How can the latest research from brain science be used to increase engagement, connection and retention at events? Neuroscaping™ is the art of applying neuromarketing techniques to event design − combining science with insight to reimagine how live experiences are produced. Harnessing untapped human potential. What will you know afterwards? What neuroscaping is and how it can be leveraged to take any live event to new levels with simple tactics; how engaging all senses through experiential sound, visual and olfactory scent design can evoke unprecedented engagement; the science behind storytelling and why it is essential to move hearts and minds. SPEAKER: Ben Moorsom (Debut Group)

Ben Moorsom

PRESIDENT, CCO & EVENT HACKER DEBUT GROUP

Ben is known for his strategically disruptive ideas, coupled with the technical expertise to make them happen, usually first. Following the guiding principle of Brave Ideas, he will always push the obvious aside in search of something fresher, bolder, and more meaningful. Ben knows that the best way to inspire people to act is to engage with them emotionally. That’s why he works tirelessly at the helm of Debut to help clients reach their audience in a more genuine and meaningful way. When Ben founded Debut Group in 1997, his goal was to provide an alternative to those seeking a fresh, authentic communications experience. Today he’s revolutionising the way large and small companies communicate, leveraging findings from research in the fields of neuroscience and human psychology to curate experiences that leave a mark. A corporate events and communication thought leader, Ben is often called upon to speak at conferences and deliver keynotes. He contributes to trade magazines and has held positions on the Speaking Advisory Committee of Humber College and teaching courses in hospitality/event management at Conestoga and Humber Colleges. Ben is passionate about sharing his vision for a new era of events and corporate communications.

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THE ROLE OF EVENTS IN MARKETING STRATEGIES. EVENTS AS A TOOL FOR CONTENT CREATION 14.30-15.15

Best−in−class corporate cases: sessions featuring best practices to help you optimise live communication experiences and outcomes. This session is about the importance of internal selling−in processes for events. Reasons “for” and “against” organising events. Designing more effective events with clearer results. Creating content that matters. Test − measure − evaluate approach as a must. What will you know afterwards? As a result of attending this session, you will gain insights in the role and value of events in marketing strategy and the way marketing managers approach events. You will also get to know what are the clients’ needs and objectives for organising events and a better understanding of how to increase the effectiveness of events. SPEAKER: Andrea Faflíková (The Lego Group)

Andrea Faflíková

CEEMEA SENIOR PR & EVENT MANAGER THE LEGO GROUP

In 2000, Andrea joined Euro Rscg/Havas, based at the international communication agency’s Prague offices in the Czech Republic. Within a few years, she became head of the agency’s Corporate Communications unit. After almost a decade working in advertising, Andrea joined a newly formed team within the Czech Football Association as managing director of a business unit supporting youth football. At that time, she graduated in Football Management at the University of Lausanne, a special programme developed by Uefa. She currently works at the Lego Group and is in charge of setting PR & Event strategies in Central Europe, the Middle East and Africa (Ceemea). In addition to participating in various PR & Event juries, Andrea was appointed Bea World 2017 Jury President.

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14.30-15.15

THE VALUE OF FACILITATED NETWORKING & PRE-EVENT ENGAGEMENT. HOW TO TURN CHALLENGES INTO OPPORTUNITIES Human interaction is not longer only about human beings, but also about machines. The possibilities that technology offers are numerous. In this hands−on session, we will take a look at today’s challenges pre, during and post−event and we will examine the workshop solutions together. Two real case studies that solve this problem will also be shared as a touch point for discussion. Three main topics will be addressed: 1. How do you support attendees in connecting pre−event and finding the people that are of value to them? 2. What can you do to improve pre−event engagement? 3. How do you keep them in touch until your next event? How can you turn them into returning customers? SPEAKERS: Matthijs Otto (Networktables), Flavio Ventre (Digivents)

Matthijs Otto

FOUNDER NETWORKTABLES

Matthijs has become an expert in event matchmaking as NetworkTables has helped more than 150 events improve their Roi by giving event managers plug and play tools to facilitate roundtables, one-on-one meetings and workshops. Four years ago he realised that event attendees were not interested in complicated processes, like downloading event apps. Instead he noticed a demand for effortless 1-step solutions that would have a huge impact on events. Within a short time, and without any external funding, Matthijs built NetworkTables. NetworkTables won two major industry awards in the last 12 months. He is passionate about adding value and solving problems that event managers face and he is driven by bringing the right people together and making networking more efficient.

Flavio Ventre

FOUNDER AND MANAGING PARTNER DIGIVENTS

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Flavio started his career when he was only 22, sharing a dream with other young innovative people. After a few years, his company, a software house in the insurance sector, grew to 50 employees and a turnover of €3.5 million. In 2010 the adventure continued with GoApp, a company focused on mobile apps development. Today, Flavio is founder and managing partner of Digivents, a truly “made in Italy” company, which develops a platform that generates tailored event apps, registration systems and engagement tools. Based in Milan, New York and Madrid, Digivents has been chosen for thousands of events in four different continents.


EXPERIENTIAL LAB #1: MEETING DESIGN AND ROI. STRATEGIC EVENTS REINVENTED 14.30-16.30

“Cancel all events”, “Clients seldom have a clue about meeting processes”, “Stop wasting money on Wow”. Just a few statements from the two passionate meeting professionals who will conduct this session. Good events deliver measurable bottom line value, but what justifies spending a lot of money on them? Plainly, it’s because they are ‘strategic’, like almost everything else these days, a word often used as a budget multiplier without any real meaning. A Strategic Context Analysis for your event will give the word ‘strategic’, as well as your event, a whole new connotation. You will understand what is needed to design and execute a strategic meeting. Terrain, Integration, Readiness and Leadership. SPEAKERS: Elling Hamso (Event Roi Institute), Eric De Groot (Mindmeeting)

Elling Hamso

MANAGING PARTNER EVENT ROI INSTITUTE

Elling is a leading expert on how to measure results from meetings and events and spends most of his time as a trainer and consultant to event agencies and corporate event planners across Europe. He is currently a member of the jury of the Best Event Awards (Bea World), Middle East Awards and a number of national best event award programmes. Conference & Incentive Travel magazine ranked him 5th on their list of the 50 most influential people in the UK meetings and events industry and Eventbranche magazine named him third among the 30 most influential professionals in the meetings and events industry in the Netherlands. Elling is a Management Sciences graduate and holds a Ph.D. in procurement strategy from Manchester University.

Eric De Groot

MEETING DESIGNER & MANAGING PARTNER MINDMEETING

Eric de Groot is one of the very first meeting designers. His pioneering work started in 1992; he now caters to the national Dutch market in De Wet van Thomas and internationally in MindMeeting. Thanks to his background in drama-education he takes a broad, human as well as an educational perspective to meetings and meeting processes. Eric regularly conducts workshops and learning sessions for professionals in the meeting industry, as well as in other educational contexts. Into the Heart of Meetings, the book he wrote on the subject of Meeting Design with his co-writer and business partner Mike van der Vijver, was released in early 2013. Eric developed many effective formats, like The Synthesis Debate, Experience Carousels and the Powerstand. He won several awards.

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14.30-16.30

EXPERIENTIAL LAB #2: EVERYTHING YOU KNOW ABOUT EVENTS IS WRONG. A COMPLETE GUIDE TO THE NEXT LEVEL OF EXPERIENCE MARKETING The session starts with an interactive keynote presentation that opens a window into the future of experience marketing. Next, a theoretical framework that will help the participants to take their work to the next level will be introduced. Finally, all participants will dive into practical case studies of world−class campaigns. It’s an interactive, thought−provoking and eye−opening workshop tailored specifically for event professionals. What will you know afterwards? As a result of attending the session, participants will have a better understanding of what will be the key drivers of change in our industry in the future. Additionally, participants will gain insights in experience marketing theory. After the session, participants will be able to benchmark their work against leading players in the industry, shift their thinking from events to experience campaigns, set goals for the next 12 months and quantify many factors they considered abstract before. SPEAKER: Timo Kiuru (The Unthinkable))

Timo Kiuru

FOUNDER & CREATIVE DIRECTOR THE UNTHINKABLE

Timo Kiuru is an award-winning creative director, speaker and writer. Timo is also author of a book on experience marketing. In his spare time, Timo photographs, dances and collects sneakers. With over 10 years’ experience in the entertainment and experience marketing industry, Timo now leads fully integrated projects as a creative director for cutting-edge, international brands; creating business-driven, strategic & truly creative campaigns. Timo’s work transcends the borders of art, entertainment, fashion, politics and business. He has worked with the world’s leading brands, like Samsung, Nokia, McLaren, Microsoft, Cosmopolitan, The Huffington Post, Highsnobiety and SK-II. Timo was recognised with a global 40 under 40 industry award in 2016. You can follow Timo on Instagram.

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Join this session and learn more about logistic, culture challenges and opportunities of international events from one of the best−in− class event projects. Andrea Varnier, CEO of Filmmaster Events, and Leo Caetano, Director of Ceremonies of Rio 2016, will guide you through their cultural research from local content to international production, share what happened behind the scenes and reveal the human side of the Torch Relays and Ceremonies of Rio 2016.

15.45-16.30

THE HUMAN INTERACTION IN BIG AND MULTICULTURAL EVENTS. OPPORTUNITIES AND CHALLENGES WITH LOCAL REALITIES

SPEAKERS: Andrea Varnier (Filmmaster Events), Leonardo Caetano da Silva (Rio 2016 Olympic Games)

Andrea Varnier

CEO FILMMASTER EVENTS

With nearly 30 years of experience in organising and directing international events, Andrea Varnier is one of the best known Italians in the international sphere of the Olympics. Currently a consultant to the International Olympic Committee, he was IOC advisor for the Beijing 2008 Summer Olympics and image and events director for the Turin 2006 Winter Olympics Organising Committee. After several years in Italy as general manager of GL Events - Lingotto Fiere, and later as Ceo of Padova Fiere, in 2012 Varnier returned to a prominent position in the Olympics as Ceo of Cerimonias Cariocas, the Brazilian consortium that staged the Olympic and Paralympic Ceremonies, the journey of the Olympic and Paralympic Torch and the Welcome Ceremonies. Andrea returned to Italy in early 2017 to undertake the leadership of Filmmaster Events as its Ceo.

Leonardo Caetano da Silva

DIRECTOR OF CEREMONIES RIO 2016 OLYMPIC GAMES

Leo Caetano, 50 years old, Brazilian, graduated in Business Administration with an Mba from Federal University of Rio de Janeiro, and has since accumulated more than 30 years of corporate experience in large national and multinational companies. He started his career at PricewaterhouseCoopers, later moving to the financial (Icatu Bank and Fininvest) and telecommunications (Oi) markets. More recently, he was at Fox Channel in Brazil and joined the Rio 2016 Organising Committee, in charge of Opening and Closing Ceremonies and Olympic and Paralympic Torch Relays. 39


14.45-16.30

FROM STORYTELLING TO STORYDOING During this session, we will show the importance and added value of storydoing, and thereby events in the marketing mix of influential multinationals. Moreover, the benefits of co−creation between agency and client, as well as the audience, will be uncovered. Within this changing world of communication, the interests of businesses are shifting. Everyone is looking for a direct contact with consumers. Our industry has the unique chance to make use of this trend and our role within the communication mix will become more and more important. As a result of attending the presentation, you will be versed in how to create momentum, impact and content for brands and people. This will expand “our” business, create awareness, engage your audience and increase brand loyalty. SPEAKERS: Sanne Nobel (Ahold Netherlands), Patrick Roubroeks (Xsaga)

Sanne Nobel

SENIOR MANAGER BRAND ACTIVATION AHOLD NETHERLANDS

As senior manager brand activation, Sanne works within the marketing department and she is responsible for both the strategy and creation of multiple (brand) campaigns and live events. She is able to upgrade storytelling into storydoing, thus creating valuable life contact with the customers. Sanne Nobel started her career at Unilever, where she has worked for 10 years within both the Foods and Home Care divisions. At that time, she recognised she was one of the few marketeers that actually ‘studied marketing’, having her MSc degree in Business Administration - Marketing Management from the Erasmus University Rotterdam.

Patrick Roubroeks

CREATIVE DIRECTOR & FOUNDER XSAGA

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Patrick studied in Tilburg where he achieved his Bachelor’s degree at the Academy of Journalism and then followed different courses, such as Production for Television and Executive Producer, at the Media Academy in Hilversum. Patrick also completed a Management course at Krauthammer International. His internship at Nos (the Dutch broadcast foundation) was followed by a permanent position as editor producer (19881995). The next six years were spent as executive producer at Idtv Arts & Events, before starting Xsaga in 2001, of which he is also Creative Director. Patrick is an advisor in the world of art and culture and he also writes monthly columns for several professional journals. For the last couple of years he has been a board member of De Grote Prijs van Nederland, chairman of the board of the Amsterdam Poëziefestival and board member of Adcn.


MILLENNIALS, WHO ARE YOU? HOW YOUNG GENERATIONS DEFINE EVENT VALUES

THE SESSION WILL BE FACILITATED BY Kevin Jackson (The Experience is the marketing) and Angeles Moreno (Mpi / The Creative Dots)

15.45-16.30

With younger generations becoming a larger part of the delegate pool, the meetings industry continues to evolve and expand at a rapid pace. But who are they? Join the discussion with young event professionals to get new insights that you can apply to your next event.

Kevin Jackson

DIRECTOR OF IDEAS AND INNOVATION THE EXPERIENCE IS THE MARKETING

Master of Ceremonies during the morning content programme Kevin has been an influential thought-leader with some of the world’s most respected marketing services groups, including Interpublic, Grey and Saatchi. Working with a vast range of brands, from adidas to Zumba, he has explored every discipline within the marketing mix. Although this world has evolved over the last 30 years, his singular focus has remained unchanged. In short, he makes growth happen. As a natural disruptor, industry visionary and innovator, with an unrivalled track record of success behind him, he has a passion for helping businesses to achieve their true growth potential.

Ángeles Moreno

PRESIDENT MPI SPAIN CHAPTER / FOUNDER THE CREATIVE DOTS

Please, see biography in previous pages

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The Jury

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ANDREA FAFLÍKOVÁ BEA WORLD 2017 JURY PRESIDENT

Ceemea Senior PR & Event Manager The Lego Group In 2000, Andrea joined Euro RSCG/ Havas, based at the international communication agency’s Prague offices in the Czech Republic. Within a few years, she became head of the agency’s Corporate Communications unit. After almost a decade working in advertising, Andrea joined a newly formed team within the Czech Football Association as managing director of a business unit supporting youth football. At that time, she graduated in Football Management at the University of Lausanne, a special programme developed by Uefa. She currently works at the LEGO Group and is in charge of setting PR & Event strategies in Central Europe, the Middle East and Africa (Ceemea). In addition to participating in various PR & Event juries, Andrea was appointed Bea World 2017 Jury President.

Rocío Almodovar Boal BEA WORLD 2017 JURY VICE PRESIDENT

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Experiential Marketing Senior Manager Western Europe Coca-Cola On completing her studies in adv and pr (Complutense University of Madrid), Rocío began her professional career working at Sexto Sentido Comunicación, handling events, press releases and pr activities. In 2001 she moved to an international communications agency, Comunica+A, as account manager for Coca-Cola Iberia, leading promotional, experiential and other Btl activities. She also helped in the opening of Comunica+A Brazil headquarters in Rio de Janeiro, also delivering account services for Telecom Italia Mobile as it entered the Brazilian market. On her return to Spain, Rocío joined The Coca-Cola Company, and has covered different roles within the Iberian division in the past 12 years. From public affairs and social corporate responsibility – a Master’s degree on this discipline, to assets management and events, collaborating with the digital communications strategy in mobile Apps, Crm and social media channels, or her final position as creative and content excellence manager producing some of the most relevant campaigns in Spain and Portugal in recent years. Her last move was in 2015, when she


accepted the role of experiential marketing senior manager for Western Europe, under the media and connections direction, leading consumer experiences strategies across 14 markets.

Alina Banasiak

Global Communication Manager Moleskine Alina is global communication manager at Moleskine. Working at the company’s headquarters in Milan, Alina coordinates the global communication strategy, ensuring consistency and meaningful experiences in all brand manifestations. Born in Italy with Polish origins, Alina has an educational background in communications and PR and over 15 years professional experience in marketing and communication within lifestyle and consumer goods companies. After 6 years in the global communication team at BTicino, followed by 3 years as adv and event manager at Kawasaki, in 2010 she joined the Italian branch of the high-end brand Nespresso, responsible for building the brand’s awareness and equity in Italy, from media strategy to retail marketing for the company’s boutiques, to events and sponsorships. In her seven years’ experience, she coordinated the localisation of Nespresso’s pr as well as its digital and social media strategy, succeeding in doubling pr results and its social media following in Italy. During this period, she also managed marketing insights and crisis management. Alina implemented the 360° taste campaign - atl, btl and pr - with the aim of positioning Nespresso as a leader in quality coffee and expertise, a challenging task in Italy, renowned homeland to the espresso.

Bertrand Biard

President Lévénement Involved in Marketing Strategy and activation of communication campaigns, Bertrand Biard has been managing communication agencies for the past 15 years, advising major industrial and commercial companies. Founding partner of Manifestory, a communication agency based in Paris and Shanghai, Bertrand is also president of Lévénement (Association of French Event Communication Agencies) and LéCole, the event thinking school.

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STEPHANIE BLEAU

President Bentley Leathers Appointed to the role of President in October 2017, at Bentley Group Inc., Canada’s largest retailer of luggage, bags and every day journey essentials, Stephanie plays an instrumental role in repositioning Bentley and its brand portfolio and setting the corporate vision and culture while building and developing a strong and passionate team. Since January 2014, Stephanie held the role of Chief Marketing and Merchandise Officer at Bentley where she was responsible for developing brand, growth and product strategies, enhancing customer experience, leading e-commerce as well overseeing all marketing initiatives within the company including digital marketing development, marketing communications, research, Crm and visual presentation. Prior to this role, Stephanie held the position of Vice President, Marketing at Reitmans Canada Ltd., Canada’s largest women’s specialty retailer and was General Manager at IC Company, a Danish fashion house.

PAULA CANADA

Head Of Marketing & Customer Care Tap Air Portugal Paula studied and lived in the Azores Islands until she enrolled at university. She graduated in Management and Organization of Companies from Lisbon’s Instituto Superior de Economia in 1984. From Her entire professional life has been at Tap, with the exception of a six-month internship and a one-year experience at a communication agency. At Tap Paula started working in Market Research, then moved to the Marketing department and later became customer service director. She was also part of the newly created handling company for 2 years and subsequently became Portugal sales director, a position she held for 6 years. Back at Marketing, she is now facing a great challenge relating to the company’s privatisation, a process that is transforming Tap Air Portugal with a view to its internationalization and expansion, especially with regards to the North American market. Customer focus is yet another big bet throughout this transformation process. 46


Paulo Campos Costa

Director of Global Coordination of Brand, Marketing and Communication Department Edp - Energias De Portugal After a degree in law and postgraduate studies in Intellectual Property and Copyright at the University of Lisbon, in 2013 Paulo completed the acclaimed Advance Management Program at Harvard Business School. He began working in 1988 as a journalist at Rtp, Rádio Televisão Portuguesa. In 2002 he moved to Galp Energia, where he was responsible for media communication in Portugal and Spain. In 2004 Paulo started working in corporate communications at Portugal Telecom. After that, he exercised media relations deputy functions for the Minister of Public Works, Transport and Communication at the XVI Constitutional Government of Portugal. In 2006 he joined Edp, Energias de Portugal, as brand and communication director. Paolo is currently director of global coordination of the brand, marketing and communication dept., and is responsible for communication in Portugal, Spain, the United States and Brazil. Here, he is also marketing, communication and sustainability director and administrator at Edp’s Institute and Edp Comercial. He is part of the board of directors at Fundação Edp in Portugal. He holds a vice president role at the Fundação LusoBrasileira and is part of the editorial board at Marketeer Magazine. He has been a jury member for several communication, marketing and creativity awards, such as Prémios Meios&Publicidade and Prémios Iade.

ROESLAN DANOEKOESOEMO

Global Sponsorship Manager Heineken International Roeslan graduated from Delft University of Technology in 2007, with a Master’s of Science degree in Innovation Management. Thereafter, Roeslan decided to pursue a more commercial career and was selected to enrol in Heineken’s Commercial Management Graduate Programme. This consisted of various six-month projects in different countries and operating companies. Upon successfully completing the programme, Roeslan joined Heineken’s global marketing team in 2009. Here he 47


held various positions in the global sponsorship & events department, focusing on Heineken’s Sports platforms. In 2011, Roeslan became responsible for all events and brand activation around Heineken’s global Uefa Champions League and Rugby World Cup sponsorships. In 2014 Roeslan moved from the area of sports to the area of entertainment, where he became global sponsorship manager for all film and music platforms. This included Heineken’s global James Bond marketing campaign around the movie Spectre, as well as Heineken’s music initiatives and festivals worldwide. A keen sportsman, Roeslan has a special interest in martial arts and practises the discipline of mixed martial arts on a daily basis.

Gerd De Bruycker

BEA WORLD 2017 JURY VICE PRESIDENT

Marketing Director Cisco Systems Gerd De Bruycker is a marketing director at Cisco Systems, responsible as the Cmo for Northern Europe and leading the Emea Events Team. He is specialized in how event marketing is integrated into the overall marketing mix as part of customer journeys and audience touchpoint strategies. He and his team are responsible for Cisco’s top events in the region, like Cisco Live, Cisco’s trade show participation, event strategy and country event enablement services. Before joining Cisco over 7 years ago, he worked for almost a decade at Microsoft mainly in event marketing roles on a country, regional and worldwide level. He is also a guest lecturer at a high school in Belgium.

Andrea De Micheli

Ambassador Club degli Eventi e della Live Communication Andrea began his career in 1977 in Mercurio Cinematografica. In 1993 he started his own communication company, Harbinger, and from 1997 to 2001 he was partner and ceo of Motion Picture House. The following year he founded Microweb, which later merged into My-tv, Italy’s first web tv. In 2005, with Luca Oddo, he created Casta Diva Pictures and Casta Diva Group’s holding company, a pocket-sized multinational listed on 48


Milan’s Aim stock exchange since 2016 and present in thirteen cities across the world. The group today heads a variety of brands. Casta Diva Pictures produces advertising commercials, films and tv programmes; Egg Events focuses on live communication and corporate events; Anteprima Video is an online post-production company; Blue Note Milano is a celebrated jazz club and restaurant. Andrea recently took part in the 74th Venice Film Festival, presenting ‘Diva!’, Casta Diva’s first feature film, co-produced with DO Production and directed by Francesco Patierno. Andrea is the Ambassador for foreign affairs of the Club degli Eventi e della Live Communication, the Italian association of event agencies, established in January 2017 and that already counts 43 members.

Patricia Díez

International Marketing Manager South Car2go Europe Patricia is international marketing manager of car2go Europe, the leading car sharing service from Daimler Company. She is responsible for the marketing activities of all South car2go locations, as well as for the coordination of the new brand implementation on a local level. She started as online marketing manager, coordinating and implementing online strategies and campaigns and later taking on the position of roll out manager to coordinate the launch of car2go in Madrid, the most successful launch ever in the company’s history. Since 2016, she has been responsible for the marketing strategy of all South locations and roll out of new cities. A 2006 Advertising and pr graduate from the Universidad Complutense of Madrid, Patricia has over 10 years’ experience in marketing. A wine culture and travel lover, Patricia now lives in Germany with her family.

Ivo J. Franschitz

Board Member & Treasurer Livecom Alliance Ivo holds a Master’s degree in International Marketing from the Vienna University of Economics and his early career milestones include senior marketing & management positions in the tourism and meeting industry. Engaged as an entrepreneur in the

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live communication industry for more than 20 years, he currently owns and manages Enited Business Events, a consulting company. He has been involved with a number of national and international educational institutions, in addition to sharing his experience and knowledge through a variety of speaker activities. Currently, he is a board member at Emba (Event Marketing Board Austria) and LiveCom Alliance (Pan-European Network of Live communication experts), an active member of Icca (International Congress & Convention Association) and has served as a Committee member of Pcma (Professional Convention Management Association). His qualifications include an Iso certification (Certified Event Expert | TÜV Austria).

Elling Hamso

Managing Partner Event Roi Institute Elling is managing partner of Event Roi Institute, a leading expert on how to measure results from meetings and events and spends most of his time as a trainer and consultant to event agencies and corporate event planners across Europe. He is currently a member of the jury of the Best Event Awards (Bea World), Middle East Awards and a number of national best event award programmes. Conference & Incentive Travel magazine ranked him 5th on their list of the 50 most influential people in the Uk meetings and events industry and Eventbranche magazine named him third among the 30 most influential professionals in the meetings and events industry in the Netherlands. He consults and speaks on subjects such as Roi, events industry trends and meeting design. Elling is a Management Sciences graduate and holds a Ph.D. in procurement strategy from Manchester University.

Maayke KÖnemann

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Strategic Relationship Marketer – Global Marketing Ing Wholesale Banking After graduating from the Hotel Management School in Maastricht in 2003, Maayke started her career in trade shows at Telegraaf Media Groep, one of Holland’s largest publishers, and later on at Rai


Amsterdam Convention Centre. Over the past 8 years, Maayke has been working in various sponsorship and event related positions with Ing, a multinational financial institution with 52,000 employees, offering retail and wholesale banking services to customers in over 40 countries. Here she has been responsible for numerous international client events, such as the Fifa World Cup and the Uefa European Cup for the Dutch national football team, and Sibos, the leading financial conference. Within her current position, she is a strategic advisor for senior executives on relationship marketing & sponsoring policy for wholesale banking globally. Married, with three sons, Maayke lives in the city of Naarden in the Netherlands.

Michael Mueller

Manager Marketing Strategy & Innovation Samsung Electronics Germany Michael Mueller, M.B.A., is a marketing professional with over 16 years of experiences in leading positions of national/international projects and campaigns. In 1999 he joined Samsung Electronics Germany. Since 2001 he worked in the Corporate Marketing department on different positions and projects including business campaigning, trade shows, sponsorships, events and strategic marketing alliances. As Head of Live Communication he was responsible for strategic and operative planning as well as the execution of strategic partnerships, global sponsorships, corporate event formats and business development projects.In his current function he is leading Project teams within the Samsung Marketing organization. For his ongoing innovation and efforts, he received several recognitions such as European Best Event Awards or Employee of the Year in Europe. Due his deep insights in Experiential Marketing and his broad range of working experience, he is a valued member of the European Best Event Award Jury since 2011.

ANDREA PALLARD

Emea Btl Manager Fiat Chrysler Automobiles Grown professionally in a truly global company, Fiat Chrysler Automobiles, Andrea is a manager with 17 years’ experience in Marketing and Communication. In 2000, Andrea joined Isvor Fiat, the Fiat Group corporate university,

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consolidating e-learning for employees and dealerships worldwide. Within a few years, he joined the Lancia Brand and became head of European commercial training. After almost seven years working in training, Andrea moved to product marketing, coordinating the launch of several new products, including the Fiat 500, during the merge of Fiat and Chrysler groups into Fca. At that time, he joined the PR team, leveraging on his experience with progressive responsibilities on Lancia, Fiat and Jeep press offices. As from 2016 Andrea leads the Press Events and Services department, managing cross-brands projects in Europe, the Middle East and Africa (Emea). In addition to that role, he is now in charge of all below-the-line programs, including events, auto shows, sponsorships and product placements.

Nuno Ribeiro

VP of Congresses & Events Sector Apecate Founder and partner of High Sun Tourism Experiences, Nuno has been working in the events and tourism industry for many years. His journey began at Realizar, where he organised various international events, such as the Roller Hockey World Cup Ceremonies (Angola), Closing Ceremony of the Winter Young Olympic Games (Innsbruck), African Cup of Nations Ceremonies (Angola), Oceans Festival, Mega Pic-Nic and the Opening Ceremony of the II Lusophony Games in Lisbon, among many others. After this experience, he was coordinator of the Events Management Course at the Professional School of Moita and created his personal project Folklore Tourism and Events - to work with the corporate segment. It later evolved to act also as a Dmc for the international market with High Sun Tourism Experiences. Nuno holds a degree in Leisure Management and Tourism Animation from the Higher School of Hospitality and Tourism of Estoril and a Master’s in Management from the Higher Institute of Management. He is presently vice-president of the congresses and events sector at Apecate, the Portuguese association of event and tourism companies.

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Alexander Safonov

Global Conference & Event Director Oriflame Cosmetics Alexander graduated from the City Business College of London with an Mba in Marketing. He leads event functions at Oriflame Cosmetics and together with his team is responsible for Oriflame’s major global and regional events. He received several professional event awards in Russia and 3 EuBea awards. Before joining Oriflame, Alexander led all main marketing campaigns for Microsoft Russia.

Maarten Schram

Managing Director Idea Maarten is managing director at the Independent Dutch Event Association (Idea), the association for the leading Dutch event and live communication agencies. Maarten is also founder and managing director at LiveCom Alliance, a Pan-European network aiming to develop our industry through the exchange of local expertise and best practices. A graduate from the InterCollege Business School in The Hague, Maarten has over 20 years experience in the event and live communication industry. Before accepting his position as managing director at Idea, Maarten Schram was a director at the well-established Dutch event agency Effectgroep. He believes in developing the industry by bringing local expertise and best practices to Pan-European level. A truly remarkable ambassador of Dutch event creativity and craftsmanship.

Rolf Schumann

Manager New Market Entries Škoda Auto Rolf started with Medicine studies, followed by studies in Marketing and Communication when already active in the advertising world: for 4 years he worked for Young & Rubicam’s Pharma Division. This was followed by an invitation to build up a similar

53


agency for Saatchi & Saatchi. After almost 10 years in advertising, he decided to give his life a complete new spin by changing culture, branch, language and side of the fence within one move. As head of marketing communication, he joined the Czech car manufacturer Škoda in 2002. In 2008 it was ‘go east’ again, as he became marketing director for Škoda’s launch in China, the biggest automobile market worldwide. In 2010, he returned to Mladá Boleslav, responsible for the Global Marketing Communication of Škoda Auto for the following 6 years. Since 2017 he takes care of New Market Entries, naturally including launch events as well.

Pietro Stama

Chief Marketing & Communication Officer Angel Pietro Stama is Angel’s chief marketing & communication officer, overseeing the planning, development and execution of all international marketing, advertising and communication initiatives for every member company within the Group. Angel is the Italian high-tech holding leading a group of pioneering companies – Blackshape, Mermec, Sitael, which are global leaders and technology innovators, delivering advanced technology to railway, space and aviation industries in 58 countries worldwide. Pietro has more than 20 years of marketing and management experience, including 13 years at Mermec, where he is now responsible for worldwide Marketing & Business Development initiatives and special projects, and 6 years at Nortel Networks where he was responsible for the vision, launch and evolution of key products within Nortel Network’s Wireless Division in Emea Southern Region (Italy, Greece, Spain, Cipro & Malta). Pietro holds an MSc degree in Electronic Engineering from the Politecnico university of Bari and an Mba from Sda Bocconi, Milan.

Jenny Ström

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Head of Brand Engagement Swedbank With nearly 20 years of experience, Jenny has covered many different communications roles in Swedbank, Sweden’s largest bank in terms of customer numbers. Jenny is head of the group’s brand engagement since 2005 and is responsible for all


sponsorship agreements and group events. An actress by education, Jenny trained in the United States. She is a member of the Swedish Advertisers Committee of Sponsorship and Events (Kse) since 2014.

Ulrike Tondorf

Head Live & Experience Branding Bayer Ulrike is a graduated engineer and interior designer. She is in charge of concept and strategy of live communication and experiential branding within Bayer. She leads the Center of Excellence for Bayer’s live & experience branding as an integral part of corporate branding – from strategy development and implementation to conceptual design and realization of selected live and experience branding measures of communicative relevance. The scope includes all areas of branding, which share the personal target audience approach. Live experience is the centrepiece and content provider of live communication, as it gives the corporate brand ample visibility and multi-dimensional tangibility.

Koenraad Verheyen

Senior Manager Sponsoring & Events Nationale Loterij Koenraad is a 43-year-old event professional who has been working in multinational and family owned companies, as well as on the agency side, for the last 17 years, primarily as creator of events in both the profit- and the non-profit sector in medium and large-scale events. He is currently employed as senior manager sponsoring & events for the National Lottery in Belgium, in charge of sponsorship deals with the Belgian national football team, the national volleyball league, the Lotto-Soudal world tour cycling team and various others projects, as well as creating different national award winning events at the world-renowned music festivals Tomorrowland and Rock Werchter. In his free time, Koenraad is passionate about skiing, cycling and running.

55


Björn Wigforss

BEA WORLD 2017 JURY VICE PRESIDENT

VP, Experience Marketing Schneider Electric Based in Paris, Björn recently joined Schneider Electric as vice president, Original (from ftp) Experience Marketing. In his 22year career, Björn has worked as a consultant, training manager and in various marketing positions at NEW several different companies, such as Ebi (the European Business Institute), Ericsson, Nokia and Microsoft. Immediately before joining Schneider Electric, he served as the global head of Marketing and Modify logo Communications for Tecnotree, a Finnish http://www.schneider-electric.co.uk/ listed company. Björn is also a senior advisor to a major Central Eastern European live marketing agency, Creative Pro Group. Björn’s true passion is Live Marketing and has been an active contributor to the industry through his engagements as advisory board member, Jury vice president and Jury member of Bea. He has also been chairman and Jury member of Finland’s Evento Awards. Björn has contributed to several books on the subject of events and live marketing. He has also written dozens of articles and presented at multiple events across Europe.

Detlef Wintzen

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Board Member Famab A board member of Famab, the Association for Direct Business Communications, and managing director of insglück Gesellschaft für Markeninszenierung, Detlef has been drawing on his theatre production expertise to develop exceptional live communication event concepts since 1995. His dramatic compositions provide immersive brand experiences that help to build lasting customer relationships. Thanks to his professional background in film, tv and theatre, Detlef knows exactly how to engage with an audience, provoke reactions and command attention. In 2000, he founded insglück in Berlin, a creative agency covering the entire spectrum of live communication and a wide range of event formats. For over a decade, insglück successfully asserted their leading position in relevant competitions and rankings and evolved into an agency with the expertise and execution to deliver absolutely unique concepts to its clients. Detlef believes in the importance of unconventional thinking and being an innovator in your industry. Even outside the workplace, he keeps himself busy. His motto is: stay alert,


dynamic and physically fit. During the creative process, he likes to think outside the box as a source of fresh ideas. Detlef has been a member of Famab’s Management Board since 2011 and is responsible for the Board’s Human Resources dept. He is on the international Best Even Awards Jury panel for the fifth time.

Rikke Wivel

Chief Digital Officer Plaster, Derma & Selective Beiersdorf Rikke Wivel, a passionate digital executive, is chief digital officer at Beiersdorf and responsible for advancing the La Prairie, Eucerin & Hansaplast brands in a digital world. Rikke has a background from a wide range of industries, from Cirque du Soleil to Fmcg. She is passionate about how digital can expand the engagement with the consumer and how companies embrace new technology. A Danish national, Rikke spent 11 years in Montreal, Canada, 8 years in Amsterdam, Netherlands and now lives in Hamburg, Germany.

julia Zholya

Head of the International Committee Naom Julia has been working in the Live Communications industry for over 15 years. She started her career on the client’s side, working for Mercedes-Benz Russia, exploring structure and features of the industry. She then moved to the agency’s side, where she continues to work nowadays. In the last 10 years, Julia has gone from being an ordinary event-manager to the owner of a company specialised in luxury events and Mice, currently listed among the best agencies of in the event industry. Julia has been a pioneer in the development of the historical immersion methodology – i.e. a mix of theatre and historic reconstruction, a life changing experience for high-class events and the new trend in the Mice industry. Julia has always been very active in the development of the Russian event industry. She translates her vision by participating in professional associations, such as the National Association of Event Specialists (which she also represents in the first pan-European alliance of event-associations - LiveCom Alliance) and Association of Communication and Corporate Media Directors. Julia is also the author of a leading and exclusive column,

57


‘Ladies First’, of the first interactive portal for event professionals in Russia - Event-Forum.ru, within which she interviews women from the communications industry and representatives of global brands and large domestic companies alike.

Meeting Design Jury MAARTEN VANNESTE, President Meeting Design Jury/ President Meeting Design Institute

TAHIRA ENDEAN, Event Producer BC Innovation Council ROBYN JOHNSON, Chief Executive Officer Meetings & Events Australia (Mea)

VICTORIA MATEY, Co-founder Matey Events JOHN NAWN, Founder The Perfect Meeting RUDI VAN DER VYVER, Chief Executive Officer Southern African Association for the Conference Industry

Press Jury RUI OCHÔA,

NADIA MAKOVA,

President Press Jury/ Director Event Point

Editor Live Communication Magazine

GORAZD ČADD,

KERSTIN MEISNER,

Ceo Kongres

Ceo & Editor-in-Chief Memo-Media Verlags

JOSÉ GARCIA AGUAROD, Founder Grupo Eventoplus

MARINA BELLANTONI, Editorial Coordinator e20 magazine

JIRI HORCICA, Deputy Editor-in-Chief of Marketing & Media Economia

HELI KOIVUNIEMI, Editor-in-Chief Evento 58

JEAN-PAUL TALBOT, Managing Partner Experience

LAURENCE ROUSSEAU, Editor Meet In

PETRONELA ŠEVČÍKOVÁ, Editor in Chief Strategie

SJOERD WEIKAMP, Editor-in-Chief & Owner EventBranche.nl


Shortlist & Entries

59


Shortlist by category COUNTRY

B2C EVENT

B2B EVENT

Germany

CLIENT COMPANY

Italy

Creators, Oettle Audi Ferber Associates, Tfn & Co., Four to One Lighting Design madhat Next Group Sanpellegrino

Italy

Punk for Business

Huawei Technologies

Norway

Fieldwork

PwC

Russia

Ars Communication and Eventum Premo

Sap

China

Manifestory China

Cdifs

Czech republic Jad Productions / SocialMixer Czech republic Jad Productions France Manifestory

Jad Productions / SocialMixer Jad Productions Heetch

France Germany

ubi bene marbet - Marion & Bettina Würth & Co. BBbdo Live

Perrier Toyota Deutschland

Liechtenstein

Liechtenstein Marketing

Government of Liechtenstein

Netherlands

BrandBase

Shell

Germany

60

ORGANIZING COMPANY

Daimler – smart

EVENT TITLE

Audi Summit 2017

S. Pellegrino Young Chef 2016 The Unique Huaweui Co-Creation Show PwC - From Roadshow to Awardshow Sap Forum Moscow

Saint-Germain des Prés & Cdifs Partnership and Sonic Runway Public Art Installation Teniskology Ynspirology Jad #Generationheetch Le Smash Perrier C-HR Berlin Innovation & Creativity Festival smart electric symphony Sonderschau Liechtenstein ‘Hoi Metanand’ Olma 2016 Generation Discover Festival


COUNTRY

CONGRESS/ CONFERENCE

Austria Germany Russia Russia Uk

CONVENTION

Austria

ORGANIZING COMPANY Media Appart PHQ trendhouse event marketing/onliveline Maximice (27Names Russia) Ars Communication and Eventum Premo George P. Johnson

CLIENT COMPANY Jfdi

Pioneers17

Daiichi Sankyo Europe

European Commercial Meeting

Matrix, L’Oreal

Matrix Connect, Business Forum Sap Forum Moscow

Sap Cisco

Estonia

eventplan / pi-five Fia - Federation Internationale de l´Automobile Jolos TransferWise

France

Auditoire

Plastic Omnium

France Germany

Lever de Rideau Creators, Oettle Ferber Associates, Tfn & Co., Four To One Lighting Design, madhat insglück Gesellschaft für Markeninszenierung onliveline - office for concept & staging

Nespresso France Audi

Germany Germany

Germany Italy

Netherlands Norway

insglück Gesellschaft für Markeninszenierung Merlo

EventBranche.nl / Xsaga/ DeFabrique 6.Sans

EVENT TITLE

Covestro Fraunhofer-Gesellschaft zur Förderung der angewandten Forschung e.V. Google Germany Vorwerk Folletto

EventBranche.nl Atea Norge

Cisco Live 2017

Fia General Assembly with Prize Giving Gala Wow - The World Of Wisers 70 ans de Plastic Omnium Blend Dates 2017 Audi Summit 2017

Covestro Innovation Celebration Emea 2017 Fraunhofer Convention 2017 extended YouTube Festival 2016 Everyday Heroes – Vorwerk Folletto Sales Force Awards Gouden Giraffe Event Awards 2016 The Mystery in Atea City

61


INCENTIVE/ TEAM BUILDING

EDUCATIONAL/TRAINING EVENT

CULTURAL EVENT

COUNTRY

62

ORGANIZING COMPANY

CLIENT COMPANY

France

ECA2

Fina Budapest 2017

Germany

insglück Gesellschaft für Markeninszenierung

Latvia

Skudras metropole

Bundesministerium für Wirtschaft und Energie Live Riga

Russia

MarketEmotion

Spain

Otucinema & Fluge

Germany

Creators Oettle Ferber Associates, Tfn & Co., Four To One Lighting Design, madhat trendhouse event marketing/onliveline Stagg & Friends Aim Group International

Germany Germany Italy

Norway

Synergy University City of Madrid

EVENT TITLE

Opening Ceremony of 17th Fina World Aquatics Championships Expo 2017 German Pavilion Gastronomic performance ‘Latvian senses’ Berlin Battle IV Centenary of the Plaza Mayor

Audi

Audi Summit 2017

Daiichi Sankyo Europe

European Commercial Meeting

Seat Siaarti – Società Italiana di Anestesia Analgesia Rianimazione e Terapia Intensiva Avinor

Seat Clt Ibiza 2017 Siaarti Academy

Norway

Just Cruzin Production 6.Sans

Norway

Fieldwork

PwC

Norway

6.Sans

Atea Norge

Portugal Russia Russia

UP Partner Events Maxmedium Agency Era Event

Nestlé Portugal Maxmedium Agency Kaspersky Lab

Russia

Podegiki

Oriflame Russia

Atea Norge

T2 Experience and Service Test The Mystery in Atea City PwC - From Roadshow to Awardshow The Mystery in Atea City Nestlé + Juntos Corporate Run Kaspersky Lab New Year Corporate Event Trolling Stones Megaforum and Directors’ Banquet


COUNTRY

LIVE ENTERTAINMENT

France

LOW BUDGET EVENT

CLIENT COMPANY

France

Flyboard Show official by Zapata ECA2

Chimelong Ocean Kingdom Fina Budapest 2017

France

Double 2

Seat France

Germany

Germany

madhat, Creators, Audi Oettle Ferber Associates, TFN & Co., Four To One Lighting Design Creators Oettle Audi Ferber Associates, Tfn & Co., Four To One Lighting Design, madhat Bbdo Live Daimler – smart

Italy

Integer Italy

Sky Italia

Italy

Balich Worldwide Shows - Opera on Ice Next Group

Intimissimi, Calzedonia

Portugal

Desafio Global - Eventos e Ativação

Edp – Energias de Portugal

Netherlands

Xsaga

Rijksmuseum

Slovakia

Creative Pro (KE)

Kosice International Airport

Germany

insglück Gesellschaft für Markeninszenierung trendhouse event marketing/onliveline insglück Gesellschaft für Markeninszenierung

Covestro

Germany

Italy

MEETING DESIGN

ORGANIZING COMPANY

Germany Germany

Sanpellegrino

Daiichi Sankyo Europe Google Germany

EVENT TITLE

Live entertainment Opening Ceremony of 17th Fina World Aquatics Championships Seat Ibiza Grand Tour Audi A8 Reveal

Brand Show @ Audi Summit 2017

smart electric symphony #ilGiocoRicomincia Intimissimi on Ice ‘One amazing day’ S. Pellegrino Young Chef 2016 Edp Powered by Imagination

The 10 millionth visitor of the Rijksmuseum From Kosice to the World Covestro Innovation Celebration Emea 2017 European Commercial Meeting YouTube Festival 2016

63


NON-PROFIT/ SOCIAL SERVICE EVENT

MUSICAL EVENT

COUNTRY

ORGANIZING COMPANY

Italy

Piano B

Italy

Indipendente Con- Jeep Fca certi / Access Live Communication

OPENING/CELEBRATION/FESTIVITY EVENT

G7

EVENT TITLE

2017 G7 World Summit Opening Ceremony - World Environment Day I-Days 2017

Czech republic Czech Olympic Committee

Czech Olympic Committee

Olympic Park Rio-Lipno 2016

Netherlands

Xsaga

Red Cross

150 years Red Cross

Netherlands

Jurlights / Bind

The Ocean Cleanup Foundation

The Ocean Cleanup’s The NeXt Phase event

Events in the Sky / Verhulst events & Partners Czech republic Art4promotion

Events in the Sky / Verhulst events & Partner Czech Olympic Committee

France

Auditoire

Cartier

France France

ubi bene ECA2

Perrier Fina Budapest 2017

Germany

Elements Entertainment Coni

EHF Marketing

Prodea Entertainment / Prodea Group Frame Communication Filmmaster Events & Srcom Xsaga

Rta - Road & Transportation Authority Dubai Fca- Fiat Chrysler Automobiles Comitê Organizador Rio 2016 Ahold

Yannis Michalandos/Jumpzone Productions

ATP Qatar Tennis Federation

10 Years anniversary Dinner in the Sky Olympic Games 2016 - Grand Opening Show ‘Circle’ A Night at the Opera Le Smash Perrier Opening Ceremony of 17th Fina World Aquatics Championships Velux EHF FINAL4 2017 Casa Italia Rio 2016 Dubai Water Canal Opening Ceremony Fiat 500 Forever Young Rio 2016 Opening Ceremony Allerhande Kerstfestival Qatar Exxonmobil Open 2017 Closing Ceremony

Belgium

Italy Italy Italy Italy Netherlands Qatar

64

CLIENT COMPANY

Coni


PR/SERVICE LAUNCH EVENT

OPENING/CELEBRATION/FESTIVITY EVENT

COUNTRY

ORGANIZING COMPANY

Russia

Sazonovstudio

Spain

Edt Grupo

China

Vok Dams Events & Live-Marketing

CLIENT COMPANY

EVENT TITLE

Ministry of Defense of the Russian Federation, Central Sports Club of the Army (Csca), Regional Public Organization ‘Physical Sport Organization ‘Sport’ Real Madrid CF

The Opening and Closing Ceremonies of the 3rd Cism World Winter Games, Sochi 2017

Austrian Airlines

Celebrating Real Madrid’s Twelfth Champions League

Czech republic Fox Hunter

Centropol Energy

France

Double 2

Seat France

Germany

madhat, Creators, Oettle Ferber Associates GmbH, Tfn & Co. Four To One Lighting Design Creators, Oettle Ferber Associates GmbH, Tfn & Co., Four To One Lighting Design, madhat Creators, Oettle Ferber Associates Tfn & Co., Four To One Lighting Design, madhat marbet - Marion & Bettina Würth & Co. Stagg & Friends

Audi

myAustrian Shanghai/Hongkong to Vienna Direct Route Launch Centropol - Kilovnik Seat Ibiza Grand Tour Audi A8 Reveal

Audi

Audi Summit 2017

Audi

Brand Show @ Audi Summit 2017

Toyota Deutschland

C-HR Berlin Innovation & Creativity Festival Global Training Experience smart electric drive 2017 Mercedes-Benz Tourismo World Premiere Kat Von D Kaleido Studded Kiss

Germany

Germany

Germany Germany Germany

Change Communication

Daimler, Global Training Sales Training Mercedes Benz Buses / EvoBus

Italy

Punk for Business

Sephora

65


PUBLIC EVENT

PR/SERVICE LAUNCH EVENT

COUNTRY

Ideal

Poland

Creative Pro Poland

Slovakia

Creative Pro (KE)

Belgium

Fast Forward

Stad Antwerpen

France

ubi bene

Mairie de paris

Germany

insglück Gesellschaft für Markeninszenierung

Italy

Balich Worldwide Shows Ega Congresses&Events

Bundesministerium für Wirtschaft und Energie Crown Prince Court Delegation of Organization of the G7 Presidency Skudras metropole Municipality of Santa Maria da Feira Fmnf Administration of St. Petersburg City of Madrid

Italy Latvia Portugal

Skudras metropole Municipality of Santa Maria da Feira T&M Dance Open

The Fiat 500 Forever Young Experience Bacardi Ma Poland Bombay Sapphire - The Grand Journey Kosice Internatio- From Kosice to nal Airport the World

Otucinema & Fluge

Italy

Filmmaster Events Comitê Organiza& SRCOM dor Rio 2016 Ideal Fca

Russia

ARS Communication/ Eventum Premo, Amsterdam Media Group/AJ Events (Kazakhstan), New Standard of Business Events (Ukraine), Labs Publicity/Infopark Project (Belarus)

EVENT TITLE

Fca

Spain

Italy

ROADSHOW

CLIENT COMPANY

Italy

Portugal Russia

66

ORGANIZING COMPANY

Sap

Antwerp City Drops Journées Olympiques Paris 2024 Expo 2017 German Pavilion 45th UAE National Day Show G7 Summit, Taormina 2017 Pop-up cafe ‘Cafe with rules’ Imaginarius – International Street Theatre Festival The Presidential Classics at the Palace Square IV Centenary of the Plaza Mayor Rio 2016 Olympic Torch Relay The Fiat 500 Forever Young Experience Sap Forum Road Show


TRADE SHOW

SUSTAINABLE INNOVATION

SPORTS EVENT

COUNTRY

ORGANIZING COMPANY

France

ECA2

France

ubi bene

France

Disney Business Solutions

Germany

Elements Entertainment Walk Events & Pkn Orlen

CLIENT COMPANY

EVENT TITLE

Uk

Tba

Opening Ceremony of 17th Fina World Aquatics Championships Comité des Paris Drone FestiChamps Elysées val 2017 Disneyland® Paris Weekend Semi-Marathon Disneyland Paris - Val d’Europe Ehf Marketing Velux Ehf Final4 2017 Pkn Orlen Verva Street Racing 2016 - National Automotive Festival Formula 1 F1 Live

Italy

Alphaomega Group

World Bank – Connect4Climate

Italy

Cesen - Leo Burnett Intromusica-Method

Fiat Professional

Germany

insglück Gesellschaft für Markeninszenierung

Germany

zerotwonine

Bundesministerium für Wirtschaft und Energie Oral-B (Procter & Gamble)

Italy

Simmetrico

Spain

Eventisimo and Grupo Abbsolute

Poland

Spain

Fina Budapest 2017

Coca-Cola

#all4thegreen– G7 for the environment Bologna June 5th-12th 2017 Fiat Pro Reconstruction Ccme On the Beach Expo 2017 German Pavilion

Oral-B at the International Dental Show (Ids) in Cologne Monaco InterExpo Principality of for the Principality Monaco Pavilion of Monaco Astana Expo 2017 Turismo Andaluz Andalusia Pavilion (Regional Tourism at Fitur 2017 and Sports Board – Andalusia Regional Government).

67


COUNTRY

ORGANIZING COMPANY

USE OF TECNOLOGY

Austria

USE OF WEB AND SOCIAL MEDIA

EVENT TITLE

Media Appart PHQ Czech republic Jad Productions / Chemistry Gallery / Xlab Germany madhat, Creators, Oettle Ferber Associates, Tfn & Co., Four To One Lighting Design Germany Stagg & Friends Germany Bbdo Live

Jfdi

Pioneers17

Jad Productions / Chemistry Gallery / Xlab Audi

VR Clash

Seat Daimler – smart

Italy

Ground Control

Tommy Hilfiger

Poland

Ves | Anix Event Komandytowa Bold Agency

Panattoni Europe

Russia

Ars Communication and Eventum Premo

Sap

Seat Clt Ibiza 2017 smart electric symphony Tommy Hilfiger @ Pitti Uomo 91 Panattoni Europe Gala, 2016 Fidelidade Pensar Maior Sap Forum Moscow

France

Manifestory

Heetch

Italy Russia

Gruppo Roncaglia eventum premo/ Stereoactic

Mercedes-Benz S7 Airlines

Slovakia

Creative Pro (KE)

Kosice International Airport

Portugal

68

CLIENT COMPANY

Fidelidade

Audi A8 Reveal

#generationheetch #GOMB Presentation of Russia’s first Airbus A320neo in S7 Airlines aircraft fleet From Kosice to the World


Entries by country CLIENT COMPANY

EVENT TITLE

CATEGORY

eventplan / pi-five

Fia - Federation Internationale de l´Automobile

Gehrer Plötzeneder Ddws & rebranding institute, Vienna; Radio Max; Billa Media Appart Phq

Billa

Fia General As• convention sembly with Prize • c ongress/ Giving Gala conference • opening/ celebration/ festivity event Billa Days 2017 • convention

Jfdi

Pioneers17

•c ongress/ conference • use of technology

Events in the Sky / Verhulst events & Partners

Events in the Sky / Verhulst events & Partner Stad Antwerpen

MeetMarcel

Copperhead Gin

10 Years anniversary Dinner in the Sky Antwerp City Drops Copperhead ‘Jardin Bohemien’

•o pening/ celebration/ festivity event • public event • sports event • opening/ celebration/ festivity event

Circo De Bakuza

Ligue de Football Professionel– LFP - France Uefa

Ceremony• use of technoCoupe de la logy Ligue Champions • sports event League ceremony

Apax Group

Huawei

Manifestory China

Cdifs

Vok Dams Events & Live-Marketing

Austrian Airlines

Huawei Global Product Launch Saint-Germain des Prés & Cdifs Partnership and Sonic Runway Public Art Installation myAustrian Shanghai/Hongkong to Vienna Direct Route Launch

Circo De Bakuza/ Filmmaster

CHINA

CANADA

BELGIUM

AUSTRIA

ORGANIZING COMPANY

•p r/service launch event • b2c event • cultural event • public event

•p r/service launch event

69


FRANCE

ESTONIA

CZECH REPUBLIC

ORGANIZING COMPANY

70

CLIENT COMPANY

Art4promotion

Czech Olympic Committee

Czech Olympic Committee

Czech Olympic Committee

Event Arena

Unilever

EVENT TITLE

Olympic Games 2016 - Grand Opening Show ‘Circle’ Olympic Park Rio-Lipno 2016

CATEGORY

•o pening/ celebration/ festivity event • cultural event • non-profit/ social service event • low budget event

Jad Productions

mega selfie stick for the Axe You body spray Socialbakers Engage Prague 2017 Centropol Energy Centropol - Kilovnik William Grant & Tullamore D.E.W Sons Irish Brands Workshop 2017 Jad Productions Ynspirology Jad

Jad Productions / Chemistry Gallery / Xlab

Jad Productions / VR Clash Chemistry Gallery / Xlab

Jad Productions / SocialMixer PPaM

Jad Productions / Teniskology SocialMixer Home Credit Home Credit Group Conference 2017

Jolos

TransferWise

Wow - The World • convention Of Wisers

Auditoire

Cartier

A Night at the Opera

Auditoire

Plastic Omnium

70 ans de Plastic Omnium

Disney Business Solutions

Disneyland Paris

Electroland Disneyland Paris

Evoke Concept Fox Hunter Fox Hunter

•c ongress/ conference • pr/service launch event • training event • • • •

b2c event cultural event meeting design use of web and social media • live entertainment • use of technology • b2c event • trade show • incentive/ team building

•o pening/ celebration/ festivity event • use of technology • convention • use of technology • musical event


ORGANIZING COMPANY Disney Business Solutions Double 2

FRANCE

ECA2

Flyboard Show official by Zapata Lever de Rideau Lever de Rideau Manifestory

ubi bene ubi bene

GERMANY

ubi bene

CLIENT COMPANY

EVENT TITLE

CATEGORY

Disneyland Paris

Weekend • sports event Semi-Marathon Disneyland Paris Val d’Europe Seat France Seat Ibiza Grand • l ive Tour entertainment • pr/service launch event Fina Budapest Opening • cultural event 2017 Ceremony of 17th • live Fina World entertainment Aquatics • opening/ Championships celebration/ festivity event • sports event Chimelong Ocean Live • live Kingdom entertainment entertainment Nespresso France Blend Dates 2017 • convention Sodexo Sodexo at Viva• trade show Technology 2017 Heetch #Generationhe• b2c event etch • trade show • use of web and social media Comité des Paris Drone • sports event Champs Elysées Festival 2017 Mairie de paris Journées Olympi- • public event ques Paris 2024 Perrier Le Smash Perrier • b2c event • opening/ celebration/ festivity event

Bbdo Live

Daimler – smart

smart electric symphony

Change Communication

Mercedes Benz Buses / EvoBus

Creators, Oettle Ferber Associates, Tfn & Co., Four to One Lighting Design, madhat

Audi

Mercedes-Benz Tourismo World Premiere Audi Summit 2017

• b2c event • live entertainment • use of technology • pr/service launch event • • • •

b2b event convention training event pr/service launch event

71


GERMANY

ORGANIZING COMPANY

CLIENT COMPANY

Creators, Oettle Fer- Audi ber Associates, Tfn & Co., Four to One Lighting Design, madhat

Brand Show @ Audi Summit 2017

Elements Entertainment

Velux Ehf Final4 2017

Ehf Marketing

insglück Gesellschaft Bundesminifür Markeninszenie- sterium für rung Wirtschaft und Energie

Expo 2017 German Pavilion

insglück Gesellschaft Google Germany für Markeninszenierung

YouTube Festival 2016

insglück Gesellschaft Covestro für Markeninszenierung madhat, Audi Creators Oettle Ferber Associates Tfn & Co., Four To One Lighting Design

Covestro Innovation Celebration Emea 2017 Audi A8 Reveal

livewelt & Co.

Vonovia

Vonovia Richtfest

marbet - Marion & Bettina Würth & Co. marbet - Marion & Bettina Würth & Co. KG Metzler : Vater live

L’Oréal Deutschland Toyota Deutschland

HottrendsXhibition 2017 C-HR Berlin Innovation & Creativity Festival Bmw Supplier Innovation Award 2016

Bmw Group

onliveline - office for Fraunhofer-Geconcept & staging sellschaft zur Förderung der angewandten Forschung

72

EVENT TITLE

Fraunhofer Convention 2017 extended

CATEGORY

• l ive entertainment • opening/ celebration/ festivity event • pr/service launch event • live entertainment • opening/ celebration/ festivity event • sports event • cultural event • public event • trade show • non-profit/ social • b2b event • convention • meeting design • opening/ celebration/ festivity event • convention • training event • meeting design • live entertainment • pr/service launch event • use of technology • opening/ celebration/ festivity event • live entertainment • b2c event • pr/service launch event • convention • opening/ celebration/ festivity event • b2c event • convention • public event • web&social


ITALY

IRELAND

HUNGARY

GERMANY

ORGANIZING COMPANY

CLIENT COMPANY

Stagg & Friends

Daimler, Global Training Sales Training

Stagg & Friends

Gesamtverband Kommunikationsagenturen Gwa

Stagg & Friends

Seat

EVENT TITLE

Global Training Experience smart electric drive 2017 35th Gwa Effie Awards

Seat Clt Ibiza 2017

trendhouse event Daiichi Sankyo marketing/onliveline Europe

European Commercial Meeting

zerotwonine

Oral-B (Procter & Gamble)

Oral-B at the International Dental Show (IDS) in Cologne

Creative Pro (Hu)

HB Reavis Hungary

talks Hungary

Verve The Live Agency

Vhi Healthcare

Verve The Live Agency

Diageo

Verve The Live Agency

Diageo

Indipendente Jeep Fca Concerti / Access Live Communication Aim Group International

CATEGORY

• training event • pr/service launch event •c onvention • l ive entertainment • opening/ celebration/ festivity event • training event • use of technology • use of web and social media • b2b event • congress/ conference • training event • meeting design • trade show

•c ongress/ conference

Vhi Women’s Mini • use of technoMarathon Rfid logy Support Messages Guinness Cork • use of web and Jazz Festival social media Social Media Roe & Co Launch • pr/service launch event I-Days 2017

• b2c event • live entertainment • musical event • public event Roma Convention Opening of Roma • opening/ Group Convention Cencelebration/ ter La Nuvola festivity event

73


ORGANIZING COMPANY Aim Group International

ITALY

Alphaomega Group

74

CLIENT COMPANY Siaarti – Società Italiana di Anestesia Analgesia Rianimazione e Terapia Intensiva Generali Italia

EVENT TITLE

CATEGORY

Siaarti Academy

• training event

Semplicemente Generali Italia

•c onvention •c ongress/ conference • training event Alphaomega Group World Bank – #all4thegreen – • sustainable Connect4Climate G7 for the Enviro- innovation ment Bologna • public event Balich Worldwide Crown Prince 45th Uae • public event Shows Court National Day Show Balich Worldwide Intimissimi, Intimissimi on Ice • b2c event Shows - Opera on Calzedonia ‘One amazing • live Ice day’ entertainment Blue Note Milan, part The event was Jazzmi • b2c event of Casta Diva Group, created and • cultural event in collaboration with produced by the • musical event Ponderosa Music & promoters Art and the Triennale Teatro dell’Arte Cesen Jeep Never too - Jeep • opening/ Sponsorship of the celebration/ European Harley festivity event Davidson tour • roadshow Cesen Jeep Winterproof Tour • b2c event 2017 • sustainable innovation • roadshow Cesen - Leo Burnett Fiat Professional Fiat Pro • b2c event Reconstruction • low budget event • non-profit/social • sustainable innovation Coni Coni Casa Italia Rio • public event 2016 • opening/ celebration/ festivity event Ega Congresses& Delegation of Or- G7 Summit, Taor- • public event Events ganization of the mina 2017 G7 Presidency Exhibita - XH Group Tod’s Tod’s for • cultural event Colosseum Filmmaster Events Intesa Sanpaolo Intesa Sanpaolo • b2b event Sharing Italy • congress/ conference • training event • meeting design • use of web and social media


ITALY

ORGANIZING COMPANY

CLIENT COMPANY

EVENT TITLE

CATEGORY

Filmmaster Events & Comitê Organiza- Rio 2016 Opening • opening/celeSrcom dor Rio 2016 Ceremony bration/festivity event Filmmaster Events & Comitê Organiza- Rio 2016 Olympic • roadshow Srcom dor Rio 2016 Torch Relay Frame Fca - Fiat ChryFiat 500 Forever • opening/ Communication sler Automobiles Young celebration/ festivity event Frame CommuniFca - Fiat ChryNew Fiat 500L • pr/service cation sler Automobiles launch event Ground Control Tommy Hilfiger Tommy Hilfiger • use of techno@Pitti Uomo 91 logy Gruppo Roncaglia Mercedes-Benz #gomb • use of web and social media Ideal Fca - Fiat ChryFca Luxury • roadshow sler Automobiles roadshow Ideal Fca - Fiat ChryThe Fiat 500 • b2c event sler Automobiles Forever Young • opening/ Experience celebration/ festivity event • pr/service launch event • roadshow Integer Italy Sky Italia #ilGiocoRicomin- • live cia entertainment La Buccia Fca - Fiat ChryJeep Compass, • pr/service sler Automobiles Lisbona 2017 launch event Mailander - Progetti Associazione 56th European • trade show di Comunicazione Granaria di Torino Commodities - Associazione Exchange Granaria di Milano Merlo Vorwerk Folletto Everyday Heroes • b2b event - Vorwerk • convention Folletto Sales • live Force Awards entertainment Next Group Sanpellegrino S. Pellegrino • b2b event Young Chef 2016 • training event • live entertainment Piano B G7 2017 G7 World • musical event Summit Openinig Ceremony - World Enviroment Day Piano B Condé Nast Italia Wired Next Fest • training event 2017 event Prodea EntertainRta - Road & Dubai Water • b2c event ment / Prodea Transportation Canal Opening • opening/ Group Authority Dubai Ceremony celebration/ festivity event Prodea Group Royal Opera The Opera! • cultural event House - Muscat • musical event

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NETHERLANDS

LIECHTENSTEIN

LATVIA

ITALY

ORGANIZING COMPANY

EVENT TITLE

CATEGORY

Progetti & Incentive feat. Marco Acerbi

Tiffany & Co.

Tiffany Milan’s Opening

Punk for Business

Huawei Technologies

Punk for Business

Sephora

The Unique Huaweui Co-Creation Show Kat Von D Kaleido Studded Kiss

Simmetrico

Alfa Romeo

Stelvio Media Drive

Simmetrico Synapsy

Monaco InterExpo for the Principality of Monaco Jeunesse Global

Principality of Monaco Pavilion Astana Expo 2017 Jeunesse Regio- • b2b event nal Convention •c onvention • meeting design

Skudras metropole

Live Riga

• cultural event

Skudras metropole

Skudras metropole

Gastronomic performance ‘Latvian senses’ Pop-up cafe ‘Cafe with rules’

Liechtenstein Marketing

Government of Liechtenstein

Sonderschau Liechtenstein “Hoi Metanand” Olma 2016

• b2c event • public event • trade show

BrandBase

Shell

EventBranche.nl / Xsaga / DeFabrique

EventBranche.nl

Generation Discover Festival Gouden Giraffe Event Awards 2016 Netherlands Pavilion at Astana Expo 2017 - Low Land | High Energy The Ocean Cleanup’s The NeXt Phase event

• b2c event • public event • convention

Hypsos + Expo Pavi- Ministries of lion Group | Gestalt Economic Affairs and Foreign Affairs, executed by dept. Rvo. Jurlights / BIND The Ocean Cleanup Foundation Xsaga

76

CLIENT COMPANY

Ahold

AH Buitendag

opening/ celebration/ festivity event • b2b event • trade show • b2c event • pr/service launch event • b2b event • congress/ conference • cultural event • trade show

• public event

• b2c event • public event

• b2c event • non-profit/ social service event • training event event


NORWAY

NETHERLANDS

ORGANIZING COMPANY

EVENT TITLE

Xsaga

Ahold

Allerhande Kerstfestival

Xsaga

Red Cross

150 years Red Cross

Xsaga

Rijksmuseum

The 10 millionth visitor of the Rijksmuseum

6.Sans AS

Atea Norge

The Mystery in Atea City

6.Sans AS

Dnb Asa

Dnb Nxt 2016

Fieldwork

PwC

Just Cruzin Production

Avinor

PwC - From Roadshow to Awardshow T2 Experience and Service Test

Creative Pro Poland

Bacardi Martini Poland

Creative Pro Poland Ves sp. z o.o. | Anix Event Sp. z o.o. sp. Komandytowa Walk Events

POLAND

CLIENT COMPANY

CATEGORY

• b2c event • opening/ celebration/ festivity event • non-profit/ social service event • cultural event • low budget event •c onvention • training event • incentive/team building • b2b event • congress/ conference • b2b event • incentive/team building • training event

Bombay Sapphire - The Grand Journey Bacardi Martini Martini Asti Poland Vintage - ‘La Grande Bellezza’ Panattoni Europe Panattoni Europe Gala, 2016

•p r/service launch event

Adamed

• training event

Adamed SmartUP Science Camp Posnania Grand Opening

• b2c event • pr/service launch event • use of technology

Walk Events

Apsys Group

Walk Events

Wroclaw Organizing Committee The World Games 2017 Pkn Orlen Verva Street • sports event Racing 2016 - National Automotive Festival Red Bull Polska Red Bull Flag Day • use of web and 2017 social media

Walk Events & Pkn Orlen

Walk Events & Red Bull Poland

•o pening/ celebration/ festivity event The World Games • opening/ 2017 - Opening celebration/ Ceremony festivity event

77


PORTUGAL

ORGANIZING COMPANY

CLIENT COMPANY

Bold Agency Bold Agency

Edp Foundation Fidelidade

Desafio Global

Galp

Desafio Global Eventos e Ativação Desafio Global Eventos e Ativação

Edp – Energias de Portugal Edp – Energias de Portugal

Desafio Global Eventos e Ativação Desafio Global Eventos e Ativação

Edp – Energias de Portugal Msd / Jornal de Negócios

RUSSIA

QATAR

Municipality of Santa Municipality of Maria da Feira Santa Maria da Feira T&M Fmnf UP Partner Events Nestlé Portugal

78

EVENT TITLE

CATEGORY

Maat Opening • cultural event Fidelidade Pensar • c onvention Maior • use of technology Galp ignition - Se- • convention nior Management Meeting 2017 Edp Carousel Pi- • b2b event tch Web Summit • meeting design Edp Now – Our • convention Energy Changes The World Edp Powered by • live Imagination entertainment Be Well Global • congress/ Health conference Conference 2016 Imaginarius – In- • public event ternational Street Theatre Festival The Presidential • public event Nestlé + Juntos • b2b event • incentive/ team building

Yannis Michalandos/ Atp Qatar Tennis Jumpzone Federation Productions

Qatar Exxonmobil Open 2017 Closing Ceremony

• l ive entertainment • opening/ celebration/ festivity event • sports event

Ars Communication Sap and Eventum Premo

Sap Forum Moscow

• b2b event • congress/ conference • use of technology

Ars Communication/ Sap Eventum Premo, Amsterdam Media Group/AJ Events (Kazakhstan), New Standard of Business Events (Ukraine), Labs Publicity/ Infopark Project (Belarus) Dance Open Administration of St. Petersburg

Sap Forum Road Show

• roadshow

Classics at the Palace Square

• public event


RUSSIA

ORGANIZING COMPANY

EVENT TITLE

Era Event

Kaspersky Lab

Kaspersky Lab New Year Corporate Event Trolling Stones

eventum premo / Stereotactic

S7 Airlines

MarketEmotion

Synergy University

Presentation of Russia’s first Airbus A320neo in S7 Airlines aircraft fleet Berlin Battle

Maximice (27Names Russia)

Matrix, L’Oreal

Maxmedium Agency Maxmedium Agency Podegiki Oriflame Russia Sazonovstudio

Spn Communications Ukraine

SLOVAKIA

CLIENT COMPANY

Matrix Connect, Business Forum Corporate Run

Megaforum and Directors’ Banquet Ministry of Defen- The Opening and se of the Russian Closing CereFederation, Cenmonies of the tral Sports Club of 3rd Cism World the Army (Csca), Winter Games, Regional Public Sochi 2017 Organization ‘Physical Sport Organization ‘Sport’ Spn International Communications Communications Forum Baltic Weekend

Creative Pro

HB Reavis Slovakia

talks

Creative Pro (KE)

innogy Slovakia

The day full of energy

Creative Pro (KE)

Kosice International Airport

From Kosice to the World

CATEGORY

• i ncentive/ team building • opening/ celebration/ festivity event • live entertainment • use of web and social media • b2c event • cultural event • training event event • public event • congress/ conference • training event event • incentive/ team building • incentive/ team building •o pening/ celebration/ festivity event

•c ongress/ conference

• b2b event • meeting design event • incentive/ team building • low budget event • use of web and social media • pr/service launch event

79


SLOVENIA

ORGANIZING COMPANY

Mercator d.d.

Acciona Producciones y Diseño (APD)

Grupo Abbsolute

City Hall of Seville ‘Animada. Melody of light and fire’, pyrotechnic-Musical-Light show Telefonica Flip Dot Screen Telefonica Real Madrid CF Celebrating Real Madrid’s Twelfth Champions League Turismo Andaluz Andalusia (Regional TouPavilion at Fitur rism and Sports 2017 Board – Andalusia Regional Government) Incibe Cybercamp 2016

Intromusica-Method

Coca-Cola

Madhouse

Lego

Otucinema & Fluge

City of Madrid

Staff Eventos

Calidad Pascual

Staff Eventos

Scania Ibérica

dDf dream Design factory

Republic of Turkey Ministry of Economy

Edt Grupo

SPAIN

Eventisimo and Grupo Abbsolute

TURKEY

EVENT TITLE

Agency Birt, d.o.o.,Velenje

Edt

80

CLIENT COMPANY

Mercatorjeva domacija / Mercator Homestead

CATEGORY

• b2c event • training event event

• l ive entertainment • public event • use of technology • opening/ celebration/ festivity event • trade show

• training event event Ccme On the • b2c event Beach • live entertainment • musical event • sustainable innovation Lego Fun Factory • training event event IV Centenary of • cultural event the Plaza Mayor • public event Calidad Pascual. • convention Tu ilusión, nuestro futuro. Next Generation • opening/ Scania celebration/ festivity event • pr/service launch event Expo 2017 Astana • public event Turkish Pavilion


USA

UKRAINE

UK

UAE

ORGANIZING COMPANY

CLIENT COMPANY

Balich Worldwide Shows Mea Filmmaster Mea

Meydan

Filmmaster Mea

Saudi Aramco

Filmmaster Mea

EVENT TITLE

CATEGORY

• sports event

The Public Diplomacy Office

Dubai World Cup Show King Abdulaziz Camel Festival King Abdulaziz Center for World Culture (Kacwc) Inauguration Ceremony Arab Hope Makers

Brand & Deliver

Three

Bring it on!

George P. Johnson

Cisco

George P. Johnson

Cisco

Cisco at Hannover Messe Cisco Live 2017

• i ncentive/ team building • trade show

George P. Johnson

Ibm UK&I

Tba

Formula 1

Spn Communications Ukraine

Embassy of India Marathon with in Ukraine & India no fuss Club

• non-profit/ social service event

George P. Johnson Experience Marketing

Cisco Systems, Inc.

•o pening/ celebration/ festivity event

Saudi Aramco

Ibm at Mobile World Congress F1 Live

Casa Cisco at the 2016 Summer Olympic and Paralympic Games in Rio, Brazil

• cultural event •o pening/ celebration/ festivity event • l ive entertainment

•c ongress/ conference • use of web and social media • trade show • sports event

81


82


Sponsors & Partners

83


Promoters & Main Sponsors ADC GROUP

ADC Group is an Italian based media holding company, co-founded in 2002 by Salvatore APECATE Sagone. The group incorporates ADVexpress and e20express communication news agencies, and Nuova Comunicazione magazine. ADC Group also issues the reading series I Quaderni della Comunicazione, and since 2006 it has organised the Best Event Awards, as well as other awards and initiatives reserved to the Italian communication and event markets (BEA – Italian Best Event Awards, APECATE Best Location Awards, NC Awards, NC Digital Awards). www.adcgroup.it Associação Portuguesa de Empresas

de Congressos Animação Turística E EVENTOS

Associação Portuguesa de Empresas

de Congressos Animação Turística E EVENTOS

APECATE

APECATE is the association that gathers and represents the Portuguese companies of Congresses, Events and Tourist Animation. Its operating area is focused in the representation of sectors of relevance in the Creative and Tourism industries, including the companies that design and create innovative products and services with great strategic interest for the Portuguese economy: corporate, marketing and cultural events - national or international, small and large congresses, conferences, symposia, meetings, teambuilding actions, outdoor incentives, outdoor tourism and cultural tourism activities, everything comes together and gets complemented around the major product that unites these sectors: the meeting industry. APECATE is at the core of all these companies, the assertion of its skills of excellence, the workspace and the support in promotion and internationalization, the place where synergies can and should develop among the best companies of Portugal. As a result of the high-quality services provided to Tourism, in 2010 APECATE was awarded the Silver Medal of Tourism Merit, awarded by the State Department of Tourism and Tourism of Portugal, IP. www.apecate.pt

APECATE Associação Portuguesa de Empresas

de Congressos Animação Turística E EVENTOS

84


VISIT PORTUGAL

Turismo de Portugal, I.P. is an organisation that aims to foster the development of Portuguese tourism. Integrated within the Ministry of the Economy, Turismo de Portugal is the national tourism authority responsible for promotion, enhancement and sustainability of tourism activities, aggregating within a single entity all institutional competencies related to the stimulation of tourism activities, from supply to demand. Turismo de Portugal’s mission is as follows: • Enhance and develop tourism infrastructures; • Develop human resources training; • Support investment in the sector; •C oordinate Portugal’s promotion as a tourism destination both domestically and internationally; •R egulate and inspect gambling activities. Using its privileged relationship with other public bodies and economic agents in Portugal and abroad, Turismo de Portugal is dedicated in fulfilling its objective of strengthening tourism as one of the core growth sectors of the Portuguese economy. Turismo de Portugal has Tourism Teams in 21 priority tourism outbound markets, where the Institute develops and implements its international promotional initiatives. The foreign Tourism Teams are also responsible for supporting Portuguese companies that have internationalisation objectives in the tourism markets of Germany (that also coordinates activities in Switzerland, Austria, and the Czech Republic), Brazil, Spain, United States, France, Netherlands (also covering Belgium), United Kingdom (also covering Ireland), Sweden (covering Norway and Finland), Denmark, Canada, China, Italy, Poland and Russia. In the framework of its activity, Turismo de Portugal, I.P. also arranges a vast array of international co-operation activities, representing the interests of Portuguese tourism in bilateral relations and in international organisations. www.portugal.gov.pt www.visitportugal.com PORTO CONVENTION & VISITORS BUREAU (ATP)

Porto Convention & Visitors Bureau (ATP) is a nonprofit association founded in 1995, which aims to promote and develop Porto and Northern Portugal as a destination of excellence worldwide, as well as to deliever a unique experience to all who visit this region – making it a distinctive, authentic and innovative touristic destination. Being the official regional agency for tourism promotion of Turismo de Portugal, ATP develops its activity in three main action areas Hospitality, Marketing and International Promotion. The Meeting Industry represents one of the crucial products for the development of our destination. This is a product where Porto already distinguishes itself, being the 31st in the ICCA world ranking and in the European TOP 20.

85


This ongoing investment, which aims to attract international events, conferences and incentives, will surely bring new events in the future that will consolidate the position of Porto in this competitive sector, so that we can have the opportunity to show all the qualities and resources of this city and of the Northern region. www.visitportoandnorth.travel CĂ‚MARA MUNICIPAL DO PORTO

Nine centuries of History have refined the blend of heritage and cosmopolitanism in Porto. Without waiving its allure, the city stands out in the international setting as a unique brand in its own range. Porto has been elected European Best Destination, the city is one of the most sought after business destination, and Porto is recognised thanks to a combination of factors. It is a fascinating picturesque scenery that overlooks the river Douro; the dense urban fabric of the city centre, World Heritage Site. The climate summons to unveiling beaches, green areas and the reference architecture from different ages, up to the contemporary period. The cultural experience extends beyond geography. Knowledge and innovation revamp the urban network. The warmth of its people unites the city. Only by addressing everything that Porto is can one grasp the grand initiatives in the creative and cultural industries, in economic and social life. The celebration of St. John’s day, the Book Fair, The Forum of the Future, Serralves em Festa Festival, Primavera Sound and Red Bull Air Race are only examples of local identity versus global dimension. From A to Z, in various segments, the city builds as a meeting point. www.cm-porto.pt EDP

One of the primary electricity producing and gas distributing companies in the Iberian Peninsula, EDP Energias de Portugal is the largest producer, distributor, and supplier of electricity in Portugal, with significant operations in electricity and gas in Spain. As well as in Iberian Peninsula, It has wind energy parks in the United States, Canada, Brazil, France, Belgium, Italy, Poland, Romania and Mexico and is currently developing other new projects in the United Kingdom. Additionally, EDP produces photovoltaic solar energy in Portugal, Romania, and the United States. In Brazil, EDP is the fifth largest private provider of electric energy, with two concessions for electricity distribution. Operating in 14 countries and serving more than 10 million electricity customers, with a further 1.4 million gas supply points and over 12,000 employees, EDP has established itself as a major player in the energy market worldwide. In 2016, EDP had an installed capacity of 25.2 GW and a production of 70 TWh, 65% of which came from renewable energies. www.edp.pt

86


Main Partners & Sponsors Bea World Festival is an initiative by

General Partner

APECATE Associação Portuguesa de Empresas

de Congressos Animação Turística E EVENTOS

Institutional Partners

REPÚBLICA PORTUGUESA ECONOMIA

Main Sponsor

87


Partners & Sponsors Official Carrier

Official Railway

Official Rent-a-Car

Official Hotel

Partners

Digivents The Event Management Platform

AV Partners

Leisure Activities Partners

88

Catering Partners

Exhibitors


Media Partners

89


Associations & Supporters Associations

Supporters

90



WHERE DO YOU WANT TO GO TODAY? VOK DAMS WORLDWIDE – YOUR PARTNER FOR INTERNATIONAL BRAND EXPERIENCES.


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