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Società Editrice ADC Group srl, via Fra Luca Pacioli, 3 Milano • Direttore Responsabile: Salvatore Sagone - www.besteventawards.com Redazione e pubblicità: via Fra Luca Pacioli, 3 Milano - e20@adcgroup.it - Fotolito e stampa: Lasergrafica Polver srl Milano
ALL THE 2010 WINNERS
1° PRIZE: JWT FOR HEINEKEN 2° PRIZE: VOK DAMS FOR SWISSCOM
3° PRIZE: PHOCUS BRAND CONTACT FOR SIEMENS
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EUBEA 2010
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The edition of a (slow) recovery
4 The prize
The fifth edition of Eubea 2010 by ADC Group
EuBea 2010 Winners List
6 8 The jury
Presentation of the EuBea jurors and their opinions regarding the awards
13 First prize
'Auditorium': a drink to have fun
14 Second and third prizes 'Swisscom urban hacking' and 'Siemens top+ award 2009'
15 All the winners
Awards by event type, by technical excellence and special awards
The calm after the storm. The EuBea Awards’ 2009 edition was a very difficult one, but this year we can be positive and try to think optimistically about the future. Numbers speak for themselves: the registered events this year were 91, compared to 66 last year, with a +38% growth. A good sign compared to the -33.4% recorded in 2009 versus the remarkable 2008 (record edition with 103 events). Beside the applications’ increase, new countries joined the competition for the first time, like Austria and Netherlands reaching a global amount of 11 nations. So many different events showed different trends form each country
and gave a great chance to monitor the business situation across Europe. This also means that the European Best Events Awards is more and more appreciated and recognised around Europe as the reference point for the events’ industry. Like in the past edition, many registered events had low budgets, and the one that won the first prize - ‘Auditorium’ for Heineken by JWT Italy - is one of them. But, on the other hand, the number of high budget events noticeably increased, with even five special events worth more than 5 million Euro. These are all signs that maybe the worst is over and that the European market is now back to breathe again some fresh air.
Salvatore Sagone chairman ADC Group
ART DIRECTION
EDITOR Salvatore Sagone salvatore.sagone@adcgroup.it
Alessandra Pidò info@alessandrapi.it
EDITORIAL COORDINATOR
Marina Bellantoni marina.bellantoni@adcgroup.it
Lasergrafica Polver via Kramer, 17/19 - 20129 Milano
EDITORIAL STAFF
www.besteventawards.com
Ilaria Myr, Laura Marongiu
e20© MAGAZINE
EDITORIAL ASSISTANT
supplement 1 to n° 51 sept-oct 2010 reg. trib. di Milano n° 530, 24/09/2003
Francesca Chittaro francesca.chittaro@adcgroup.it
PUBLISHING COMPANY
SALES DIRECTOR Maria Cristina Concari cristina.concari@adcgroup.it
ADVERTISING, MARKETING, SUBSCRIPTIONS Andrea Parmigiani andrea.parmigiani@adcgroup.it Alessandra Cellina alessandra.cellina@adcgroup.it Andrea Gervasi andrea.gervasi@adcgroup.it (Rome) Paola Morello paola.morello@adcgroup.it (subscriptions) Mila Camnasio mila.camnasio@adcgroup.it (marketing)
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ADC Group srl presidente: SALVATORE SAGONE, amm. del.: GIULIO BORTOLUSSI Red. e pubbl.: via Fra Luca Pacioli, 3 - 20144 Milano tel: +39 02 83102315/6 fax: +39 02 36592735 e20@adcgroup.it Sede legale: via Freguglia, 2 - 20122 Milano Printing: november 2010 Graphic layout: Davide Lopopolo
EUBEA 2010 [the prize]
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DI ILARIA
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The year of a sharp turnaround 91 WORKS FROM 11 EUROPEAN COUNTRIES, 46 SHORT-LISTED EVENTS AND 22 FIRST PRIZES:THESE ARE THE FIGURES FROM EUBEA 2010 THAT CROWNED AN ITALIAN EVENT WITH LESS THAN 50,000 EURO BUDGET AMONG MANY OTHERS WITH MORE THAN 1 MILLION. THIS EDITION FINALLY ALLOWS US TO HOPE FOR SOME 'CALM AFTER THE CRISIS’ STORM'.
[ EUBEA 2010 ]
The fifth edition of the European Best Event Awards proved to be a great success in the European arena. In fact, the number of applications considerably grew and, in parallel, new countries which were never represented before like Austria and Netherlands, joined the 11 countries' competition. This trend underlined how the prestige and fame of this award are spreading all around Europe. Figures are words. 91 registered events compared to last year's 66: +38%. A good sign compared to -33,4% reported in 2009 versus the remarkable 2008 (a record edition with 103 events). In short, if EuBea can be regarded as a market's barometer - a higher number of
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[ EVENTS BY BUDGET ] Budget Total entries Up to € 50,000 (low budget) 10 From € 50,000 to € 100,000 9 From € 100,000 to € 200,000 13 From € 200,000 to € 300,000 12 From € 300,000 to € 400,000 7 From € 400,000 to € 500,000 5 From € 500,000 to € 1,000,000 14 From € 1,000,000 to € 5,000,000 16 More than € 5,000,000 (special event high budget) 5 Total entries EuBea: 91
registered events means that more events are being organized and more money is circulating - we dare say that the hope for a more sustained market recovery is not an utopia. The examining jury was composed by 18 company professionals, media and associations operating in the sector and was chaired by Carlo Jean Marie Hermes, expert in corporate communication and consultant in Ceremonies and Events management for Eni Group. Through an online voting system, the panel first chose the 46 shortlisted events that were examined during the plenary session on Monday, October 4th in Milan, at AtaHotel Fieramilano. The winners of this edition came out from that list and will be awarded on November 15th, during BEA Expo Festival (Spazio Eventiquattro, viale Monte Rosa 91, Milan - November 15th & 16th). Winners will go on stage for the first time to illustrate their concept and creative idea and to let events themselves have a leading role in this important kermesse.
AND
THE WINNER IS… The winner of the overall EuBea 2010 first prize is ‘Auditorium’ event, organized by Jwt Italy for Heineken, with less than 50,000 euro budget. Within the communication campaign ‘Are you still with us?’ and thanks to the collaboration of 200 partners
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EUBEA 2010
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[the prize]
www.besteventawards.com
The jurors of the EuBea 2010 at work (Milan, 4th October)
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to excellence in events created by ADC Group. The editorial group based in Milan first realized the importance of events in modern communication strategies and created a real 'system' around them, hosting the monthly e20, online agency e20express (www.e20express.it) and, since 2004, the Best Event Awards with the Italian edition (Bea) and European edition (EuBea), each one with a dedicated jury and prizes assigned for category, technical excellence and special prizes.
[ EVENTS BY TYPE ] [ EUBEA 2010 ]
(teachers, wives, girlfriends), the agency brought more than 1,000 Milan supporters to the Auditorium in Milan for a classical music concert on the evening of the Champion’s League Real Madrid-Milan match. After 15 minutes of music played by a quartet the trap was revealed creating a huge enthusiasm in the auditorium and developing the key message in an impressive way: a reminder to the main consumers of the brand (males 18-24) of the importance to preserve their unique moments with friends. Then, the match was broadcasted live on a big screen. An ‘Unconventional Event’ stepped up on the podium as second classified: ‘Swisscom Urban Hacking’, created by Vok Dams Agency for Events and LiveMarketing to communicate the ‘swissness’ among the young target group of the tlc swiss company. The third classified ‘Siemens top+award 2009’ was an ‘Internal Company Event/Company Convention’ by focus brand contact. The goal of the event was to stage a production that equally informed and captivated 1,250 Siemens AG executives. In addition to the first three, a prize was assigned to events falling in 16 different categories and seven awards for technical excellence (Audio/Video/Lighting Production, Creative Idea, Direction, Location/Setting, Media Mix, Press/NotorietyReturn, Staging/Set Design) plus three special awards (Evaluation Award, Technological Innovation, Use of space/Environment/Setting) to follow. It is important to underline that, like in 2009, the highest number of events fell in the ‘Product/Service launch’ category: 15 applications of which 7 shortlisted. 'Celebration/Festivity’ was well populated as well with 9 applications and 7 short-listed, followed by ‘Internal Company Event/Company Convention’ with 8 applications of which 6 short-listed. Interesting data also came out from the budget of each single event. In fact, in spite of the crisis, 5 events stood out with more than 5 million euro investment (a range not represented in 2009). However, investments amounting to more than 1 million euro were still dominant, with 16 events. Immediately after, the range from 500,000 and 1 million euro with 14 events while the number decreased in intermediate ranges from 300,000 and 500,000 euro. Very crowded the 100,000200,000 euro range (13 events), and 200,000-300,000 euro (12 events). More crowded than last year the range below 50,000 euro: 9 events against 5 in 2009. EuBea was born in 2006 as the first award dedicated
Event type Celebration/Festivity Congress/Convention BtoB Event Cultural Event Educational/Training Event Internal Company Event/Company Convention Low Budget Event High Budget Event Musical Event Event for Non Profit/Social Organization Public Event Sports Event Unconventional Event Fair Incentive/Team Building Product/Service Launch Roadshow Web Event/Media Event Total entries EuBea:
Total Entries 9 2 6 3 3 8 4 1 1 2 8 1 8 2 7 15 4 7 91
In short list 7 2 5 2 0 6 2 1 1 1 1 0 3 1 2 7 1 4 46
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FIRST PRIZE
Auditorium Organizer: Jwt Italy Client: Heineken Italy Event type: Unconventional Event Country: Italy
SECOND PRIZE
Swisscom Urban Hacking Organizer: Vok Dams Agency for Events and Live-Marketing Client: Swisscom Event type: Unconventional Event Country: Germany
THIRD PRIZE
Siemens top+ award 2009 Organizer: phocus brand contact Client: Siemens AG Event type: Internal Company Event/Company Convention Country: Germany
AWARDS BY EVENT TYPE BTOB EVENT FIRST PRIZE Porsche Hev Cayenne Organizer: Vok Dams - Agency for Events and Live-Marketing Client: Dr. Ing. h.c.F. Porsche Country: Germany
CELEBRATION/FESTIVITY FIRST PRIZE
The Italian Espresso Experience - 'Allegro con Brio' Organizer: Promoconvention Client: Lavazza Country: Italy SECOND PRIZE Inspirat140n. Organizer: Xsaga Client: Bijenkorf Country: The Netherlands
CONGRESS/CONVENTION FIRST PRIZE World Congress on Information Technology 2010 (Wcit 2010) Organizer: Winkelman en Van Hessen Client: Ict~Office Country: The Netherlands SECOND PRIZE Encontros edp live (edp live Gatherings) Organizer: Desafio Global ativism Client: Edp - Energias de Portugal Country: Portugal
CULTURAL EVENT FIRST PRIZE Welcome Night for the 12th Iaaf World Championships in Athletics Berlin 2009™ Organizer: insglück Gesellschaft für Markeninszenierung Client: Berlin Organising Committee 2009 Country: Germany SECOND PRIZE Oceans Festival 2009 - VI edition Organizer: Realizar Worldwide Events Client: ATL - Associação Turismo Lisboa Country: United Kingdom
EVENT FOR NON PROFIT/ SOCIAL ORGANIZATION FIRST PRIZE
For Christmas, the most wonderful gift, is to make it home alive Organizer: Magic Garden Agency Client: Road Safety Association & Insurers Prevention Country: France
FAIR FIRST PRIZE Luxury, please 2009 Organizer: Koop Live-Marketing Client: Media Communication Country: Austria
HIGH BUDGET SPECIAL EVENT FIRST PRIZE Audi Dealer Meeting 2010 Organizer: Hagen Invent Client: Audi AG Country: Germany
INCENTIVE/TEAM BUILDING FIRST PRIZE Microsoft Kick IT 3.0 Organizer: Metzler : Vater Client: Microsoft Germany Country: Germany SECOND PRIZE HMI Team Cup 2010 Organizer: Hagen Invent Client: Ergo Lebensversicherung AG Abteilung Hmi Marketing & Incentives Country: Germany
INTERNAL COMPANY EVENT/COMPANY CONVENTION FIRST PRIZE Siemens top+ award 2009 Organizer: phocus brand contact Client: Siemens AG Country: Germany SECOND PRIZE Global Gold Conference 2009 Organizer: Creo Client: Oriflame Cosmetics Country: Italy THIRD PRIZE Vodafone Night Live! Organizer: Global Events Client: Vodafone Country: Spain
LOW BUDGET EVENT FIRST PRIZE Edenred - Red Ball Big Bang Organizer: Metzler : Vater Client: Edenred Country: Germany SECOND PRIZE Look Alive!10 on the road! Organizer: Realizar Worldwide Events Client: Optimus Country: United Kingdom
MUSICAL EVENT FIRST PRIZE Wind Music Awards 2010 Organizer: F&P Group Client: Wind Telecomunicazioni Country: Italy
PRODUCT/ SERVICE LAUNCH FIRST PRIZE Samsung Dream Circle - 3D TV Launch Organizer: Desafio Global ativism Client: Samsung Country: Portugal SECOND PRIZE Porsche Hev Cayenne Organizer: Vok Dams - Agency for Events and Live-Marketing Client: Dr. Ing. h.c.F. Porsche Country: Germany THIRD PRIZE All4 Sunset Organizer: Input Eventi e Comunicazione Client: Bmw Country: Italy
PUBLIC EVENT FIRST PRIZE KulturStadion® Organizer: Interzentral Client: Berlin Organising Committee 2009 Samsung Electronics Country: Germany
ROADSHOW FIRST PRIZE Test Match/Six Nations Organizer: Alphaomega Client: Birra Peroni Country: Italy
EUROPEAN BEA 2010 [the winners]
UNCONVENTIONAL EVENT FIRST PRIZE Swisscom Urban Hacking Organizer: Vok Dams - Agency for Events and Live-Marketing Client: Swisscom Country: Germany SECOND PRIZE I´m working from here today Organizer: Fieldwork & Garbergs Client: Telenor Sweden Country: Sweden
WEB EVENT/MEDIA EVENT FIRST PRIZE o2 crew - there together - Mtv Ema 2009 Organizer: phocus brand contact Client: Telefónica o2 Germany Country: Germany SECOND PRIZE Very Good Trip Organizer: \Auditoire Client: Renault Country: France
AWARDS BY EXCELLENCE AUDIO/VIDEO/LIGHTING PRODUCTION
FIRST PRIZE International Opening Ceremony CeBit 2010 Organizer: insglück Gesellschaft für Markeninszenierung Client: Deutsche Messe AG Country: Germany SECOND PRIZE Trade fair stand Samsung Ifa 2009 Organizer: Schmidhuber + Partner Client: Cheil Germany for Samsung Electronics, Seoul (Korea) Country: Germany THIRD PRIZE Anacom - 20th anniversary of the Dome Organizer: Desafio Global ativism Client: Anacom Country: Portugal
CREATIVE IDEA FIRST PRIZE Energy autonomous Republic of Younicos Organizer: Jung von Matt/relations Client: Younicos AG, Germany Country: Germany SECOND PRIZE I´m working from here today Organizer: Fieldwork & Garbergs Client: Telenor Sweden Country: Sweden
THIRD PRIZE International Opening Event for the Hanover Trade Fair 2010 Organizer: insglück Gesellschaft für Markeninszenierung Client: Deutsche Messe AG Country: Germany
DIRECTION FIRST PRIZE One. The event Organizer: K-events Client: Ugf Country: Italy SECOND PRIZE African Cup Of Nations Opening Ceremony Organizer: Realizar Worldwide Events with Cunha Vaz e Associados Client: Cocan Country: United Kingdom THIRD PRIZE Dsb Live - Get on the train Organizer: Welcome Event Marketing Client: Dsb Country: Denmark
LOCATION/SETTING FIRST PRIZE Nissan Juke Organizer: \Auditoire Client: Nissan Europe Country: France SECOND PRIZE Microsoft Hunt for Knowledge Organizer: Metzler : Vater Client: Microsoft Germany Country: Germany THIRD PRIZE Bvlgari Man Organizer: Alphaomega Client: Bvlgari Country: Italy
MEDIA MIX FIRST PRIZE I´m working from here today Organizer: Fieldwork & Garbergs Client: Telenor Sweden Country: Sweden
NOTORIETY/PRESS RETURN FIRST PRIZE Opening Hermitage Amsterdam Organizer: Xsaga Client: Hermitage Amsterdam Country: The Netherlands SECOND PRIZE The French Team Against Cancer Organizer: Magic Garden Agency Client: Ligue Nationale contre le cancer Country: France
STAGING/SET DESIGN
FIRST PRIZE Seat International Dealer Congress 2010 Organizer: Dicom Construction Client: Seat Country: Spain SECOND PRIZE Volkswagen Presentation at the International Automotive Fair Iaa 2009 Organizer: Vok Dams - Agency for Events and Live-Marketing Client: Volkswagen AG Country: Germany THIRD PRIZE Our Business Rocks: WorldEvents Company Conference 2009 Organizer: WorldEvents Client: WorldEvents Country: United Kingdom
SPECIAL AWARDS
BEST EVENT AGENCY FIRST PRIZE Vok Dams - Agency for Events and LiveMarketing - Germay SECOND PRIZE insglück Gesellschaft für Markeninszenierung - Germany THIRD PRIZE Fieldwork & Garbergs - Sweden
BEST EVENT COMPANY FIRST PRIZE Telenor Sweden - Sweden SECOND PRIZE Deutsche Messe AG - Germany THIRD PRIZE (EX AEQUO) Berlin Organising Committee 2009 - Germany THIRD PRIZE (EX AEQUO) Heineken Italy - Italy
BEST EVENT EVALUATION FIRST PRIZE Our Business Rocks: WorldEvents Company Conference 2009 Organizer: WorldEvents Client: WorldEvents Country: United Kingdom
TECHNOLOGICAL INNOVATION FIRST PRIZE International Opening Ceremony CeBit 2010 Organizer: insglück Gesellschaft für Markeninszenierung Client: Deutsche Messe AG Country: Germany
USE OF SPACE/ ENVIRONMENT/SETTING FIRST PRIZE I´m working from here today Organizer: Fieldwork & Garbergs Client: Telenor Sweden Country: Sweden
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EUBEA 2010 [the jury]
A special observatory PRESIDENT OF THE JURY IN THIS EDITION OF EUROPEAN BEST EVENT AWARDS, CARLO JEAN MARIE HERMES, EXPERT IN CORPORATE COMMUNICATION AND CONSULTANT IN CEREMONIES AND EVENTS MANAGEMENT FOR ENI GROUP, CONSIDERS THIS COMPETION AN IMPORTANT OCCASION FOR AGENCIES AND COMPANIES TO LEARN FROM EACH OTHER.
What do you think about the creativity in the projects you have examined?
We had to evaluate 91 events from 11 countries. The mix of new and old jury members including female and male representatives from all countries guaranteed a right balance in evaluating all events in terms of technical, cultural and professional results. The technical support offered by ADC Group was essential to guarantee a coherent evaluation of so many events.
Except for the winning event and some unconventional events, I have not been impressed by any increase in creativity. All events were very solid and standard projects. From a technical point of view, different projects showed 3D and HD features and in the near future this will become a standard. We can find the web at nearly each event, but it is still not used as an event itself.
[ WHO IS ]
What do you think about the winning event (‘Auditorium’ Heineken)? What is in your opinion the plus of this event? Why did it deserve the first prize?
Carlo Hermes has been working in the communications industry for 23 years, focussing on corporate events and important communication projects. He worked in the marketing and communication dept. of several important companies: British Airways, Olivetti and Enel. In 2007 he was appointed Executive Director of the ‘World Energy Congress'. Today he is consultant for Eni and deals with ceremonials and events. He teaches events management and communication.
The idea and its implementation were winning factors. The success factors of this event, along with creativity, were the coherence and synergy with the overall company's communication strategy. This event also proved that the budget is not a key factor to develop and run outstanding events. Which is your advice to the event's organizers for the future?
I stress again the need to submit a complete documentation to allow the jury to evaluate projects at best. I call on all companies, event and communication agencies to participate in this competition, because it is essential to learn from each other.
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[ CARLO HERMES ]
How do you judge your experience as president of the European jury in this edition of EuBea Awards?
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EUBEA 2010 [the jury]
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JOSÉ GARCIA AGUAROD Partner and Sales Manager - Grupo Eventoplus - Spain
CHRISTOPH BERNDL Editor in Chief Messe & Event - Austria
KRISTEL BRANTS Events and Sponsoring Manager - Electrabel Belgium
ANDER BILBAO President Club para la Excelencia - Spain
Aguarod attended university in Barcelona, Frankfurt and Keele (UK). He worked for over 8 years in different European countries and in year 2000 he founded Grupo Eventoplus, the largest and more important event-related media group in the Spanish speaking world. José is involved in many initiatives of the events’industry in Spain, Europe and America; he writes articles on different events and related topics and trained over 2,000 professionals on event's learning. He is also a member of the Mpi Spanish chapter.
Christoph Berndl was born on February 16th, 1972 in Vienna. He started in 1988 with theatre activities as leading actor on the Karl-May-stages; he also performed as a musician in many Austrian groups. From 1992 to 2001 he worked at the Compress Verlag, where he earned an editorial education.Afterwards, he became editor at Bohmann-Verlag as well as editor in chief of the media full service of the City of Vienna. From 2001 to 2009 he was editor in chief of the Messe & Event magazine: he arranged its repositioning as Austria's leading specialist publication for trade fairs, event marketing and meetings.After this experience, in 2009 he became editor in chief of 'inwien', the leading and most stylish event guide for the capital. In addition, he was organizer and consultant in many concert events, jury member of the Austrian Messe Marketing Awards and Austrian Event Award 2010.
Kristel was born in Vilvoorde (Belgium) 38 years ago. She studied psychology and started her carrier in Electrabel in 1997. She worked as external communication manager, spokesperson, public relations manager and crisis communication manager. Since september 2004 she works as events & sponsoring manager and she is responsible for commercial & image sponsoring and for the organization of events, fairs and street marketing. She is a member of the corporate events managers association (EMA), member of the Benelux Events Awards since 2008 and president of the jury since 2009.
Ander Bilbao graduated in law in 1987 and got an international Mba in 1989. Founding partner of Sörensen Group in 1990, he is CEO of the Group since the same year. Moreover, he is also president of the spanish 'The club towards excellence in events'.
“This is my sixth year as a member of the EuBea jury. I think creativity is as good as previous years. There are many new countries, and we are seeing different ways to approach the market. Somehow, we are also seeing lower budgets than we could see a few years ago. However, I believe that market is coming back and companies use more and more events to communicate. That’s probably the reason why in the last years, while many other communication strategies were suffering, events are still resisting”.
www.besteventawards.com
“This is my third year here in EuBea Awards jury. We have been working very hard, examining very nice events. I’m surprised because I noticed that, for some aspects, crisis was not perceived in these awards. On the one hand, we have seen very huge and large events, but on the other hand, maybe we are losing in creativity compared to last years' trend. Anyway, the sector of events is growing, despite the crisis. There are still many interesting events that companies and agencies can produce”.
“I enjoyed very much to be part of the jury for the European Best Events Awards. I think that the level of events that he have to judge is very high. And it was really not easy for us to decide the winner”.
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EUBEA 2010
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[the jury]
LUÍS DIOGO CAVACO Creative Director of Publihappening and Co-Director of Expo Eventos and Gala dos Eventos. Member of Apecate - Portugal
SANDRINE CHRISTON General coordinator ANAé - France
KYLE DE KLERK Business Development Manager - Chelsea FC United Kingdom
ERIK DE RIDDER Managing Director Experience Magazine - Belgium
Luís Diogo Cavaco was born in Mocamedes on June 10th, 1968. In his path, socio-cultural activities in support of the community stand out, such as cultural entertainer for children with disabilities. After his studies at the Faculty of Psychology and the National Conservatory of Theatre and Cinema, he embarked on a precursor experiment in the events area, as partner, creative director and production in Publihappening, a reference company in the events market in Portugal. He participated as speaker specialized in forums devoted to the theme of creativity, events and business tourism, particularly among college students.
After many years spent working in events and PR agencies, in 1996 Sandrine Christon became general coordinator of ANAé - Association des agences de communication événementielle. She is responsible for the internal and external communication.
Kyle De Klerk was born in Cape Town South Africa on the 21st September 1982. Once he completed his bachelor’s degree in Business Management in Usa, Kyle started his professional career as event manager at the Coca-Cola Dome in Johannesburg renowned as Africa’s most popular concert and exhibition venue. In 2006, he moved to London and was hired by Chelsea Football Club as events' executive. Kyle quickly progressed through the ranks at Chelsea and now holds the position of Head of venue business development and is responsible for developing business for events, seasonal and matchday hospitality, hotels, restaurants and bars. He also represents Chelsea Football Club at local and international exhibitions as well as serving as vice chairman of the Football Stadium Experience Association.
Erik was born on March 12th, 1968. He started together with his business partner LEO srl in 1992. Erik is the publisher of Experience magazine, My Land Rover magazine, The Corporate Traveller and Toys&Games magazine, founder of the association for corporate event suppliers (EMA) and the association for event suppliers (BESA) and creator of the Benelux Event Awards. In 1994 he married Dominique Sergant and now he’s father of two daughters (Elena, 12 and Laura, 9).
“I'm very happy to see events with a very good level of creativity and realisation. Some of them have little budgets, but we can find in all of them the capacity to do modern things using also interactivity. The most important thing I get from all these events is the importance of a strong and short relation between who does the event (the company) and who receives the events (the audience). I wish EuBea to be always successful”.
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“This is my fourth time in the EuBea Awards jury, and it’s really a good experience because it allows me to see every year the work of foreign agencies. In this edition I have noticed that creativity was not so important as last year, maybe because nowadays, with the economical crisis, it’s not easy to be creative. And sometimes agencies have to be very careful with customers' communication”.
“It’s my first time here at EuBea Awards jury, and it’s a fantastic experience. There are many creative ideas you wouldn’t just think that effect really well and help companies to step up the market and to be really creative”.
“As part of the industry, we should keep on organizing these awards, because they develop the industry itself. It’s really a good job what the organizers did here in Milan. For what concerns creativity, I have to admit that what I have seen didn’t blow me away. I saw maybe two cases that really had an added value, but all the rest was already seen and done”.
www.besteventawards.com
EUBEA 2010
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[the jury]
ELLING HAMSO Managing Partner of European Event ROI Institute and Meeting Management Consultant - Norway
KERSTIN MEISNER Managing Director Memo-media - Germany
GILLES MORANGE Member of the Italian Trade Association Consulta degli Eventi - Italy
RUI OCHÔA General Manager Festas & Eventos - Portugal
Elling Hamso is a meeting management consultant and managing partner of European Event ROI Institute. He has been a member of the European Council and the Research Advisory Panel of Meeting Professionals International (MPI). 'Conference & Incentive Travel Magazine' ranked him 5th on their list of the 50 most influential people in meetings and events industry in UK for year 2006 and the Swedish magazine 'Meetings International' placed him as number 11 on their list of the 100 'hottest names' in the Scandinavian meetings industry. Hamso graduated in Sciences Management and holds a Ph.D. in supplier - customer relationship strategies from Manchester University.
Kerstin Meisner worked as editor, scriptwriter and producer for German television (WDR, ZDF,VOX, among others) after her studies in Madrid and Cologne. In 2000, Kerstin Meisner founded the internet events' portal www.memo-media.de which includes a business and classified directory of about 20.000 direct contacts, checked and updated by an editorial staff and offers a daily news and appointment service. In addition to this, memo-media publishes and distributes the ‘Handbuch memo-media’ and the artist magazine, ‘showcases’.
Gilles Morange is a member of Consulta degli Eventi with his company Promoconvention. Born in Paris and then ‘adopted’ by the city of Milan, Gilles is married and has two wonderful daughters. He studied at the Université Dauphine de Paris, graduated in Economy and Commerce (Economics). For ten years he lived jetting between Paris, New York and Milan, working with some of the most important International advertising agencies, amongst which Young & Rubicam, BBDO, Grey and Lintas. In 1981 he founded Promoconvention, one of the first Italian agencies specialized in the organisation of conventions, meetings and special events. In 2001 Promoconvention became a partner of the Mediacontech S.p.a. Group. Gilles is a keen sportsman, he loves music, cinema and sea. His passions are great wines and cooking, but above all he loves to spend as much time as possible with his family.
Born in Oporto in 1969. With a Major in Social Communication from the Oporto Higher College of Journalism, he has been working along the years with several national newspapers and magazines. He contributed to the development of Festas & Eventos, the only Portuguese publication specialized in the professional events sector, since its beginning in 2003. Since December 2008 he is General Manager of Festas & Eventos.
“I’m always excited to join the jury of these awards, and it’s fabulous to see that, even in these hard times we have been going through, creativity is not lost. This shows the resilience of this industry to show fabulous events like the one saw in this edition. And I believe that doing more for less will be the standard for the future”.
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“It’s my third time here in Milan for the EuBea jury and it’s really interesting to see the benchmark of other events in Europe. I think this year creativity is very high and that the high number of events is a good sign”.
“I think that creativity this year is much lower than previous editions. I really don’t know the exact reason, but I have seen just 2 really creative projects in the total of 25. The others are good productions, with good locations, but just standard. This surprises me, because I believe that in a period of economic restrictions we should be more creative”.
“This is my third time at the EuBea and it’s always a very good experience. But I have to say that this year I noticed that creativity in events is a bit lower than in other editions. Perhaps the cause is the economical crisis that is putting some strains to creativity organizers. Another reason can be the fact that customers are more often signing deals close to the date of the event thus giving too short a notice to let organizers prepare something very creative. I think that this is a mark of this year”.
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EUBEA 2010
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[the jury]
DAVID QUAINTON Deputy Editor Event Magazine - United Kingdom
LAURENCE ROUSSEAU Editor in Chief Meet In France
BEATE SCHLEGEL Project Manager Events and Trade Shows Siemens Germany
CHRISTOPH TESSMAR Congress Manager Sanofi Aventis - Spain
David started his journalism career as callow youth in the world of secure computing on a magazine called 'Secure Computing'. Keen to erase nightmares of ne'er-do-wells hacking into his pc, he moved to PRWeek for nearly three years to study the world of spin and journalistic freebies. He joined ‘Event’ as deputy editor in September 2008. A keen Liverpool fan, he spends weekends worshiping at a shrine to Fernando Torres, inserting Oxford commas before the word ‘and’, and timing how long it takes him to get out of a beanbag sofa.
Graduated in History of Art from Sorbonne University of Paris and Louvre museum School, began her career working in artistic press as a journalist for btob and btoc magazines (Connaissance des Arts, L’Oeil,Art & Valeurs).After five years as managing editor in Flohic Editions, she joined Bedouk Meeting and Events Media group in 2000 to boost Meet-In magazine. In 2007, she launched the ‘Grands Prix KréA’, the French trophies of the Mice market, in partnership with ANAé association. Since 2008, Laurence is also the editor-in-chief of L’Echo Touristique, the French btob media dedicated to the tourism industry.
After studies in tourism and hotel management, she started her working career in Switzerland. In 1989 she moved to Nuremberg and took the challenge of managing events & marketing to establish together with the hotel director the newly opened Mercure Hotel. She joined Eurotess agency in Frankfurt as project manager responsible for the organization of trade shows (as Cebit,Ambiente, etc). Since July 1997 she is working as project manager for Siemens Energy communication where she is consulting and organizing events and trade shows worldwide. Her hobbies are cycling, golf and hiking.
Christoph Tessmar was born in Heidelberg (Germany) on May 3rd, 1964. After his education he started the professional career (always in the pharmaceutical industry) for Boehringer Mannheim as area manager for some countries in South America. In January 1990 he moved to Boehringer Mannheim in Barcelona where he started with the organisation of some events and congresses. In 1999 he joined Sanofi as congress manager; he is in charge of all the company's events (national and international congresses, product presentations, symposia, sales conventions and booth design), nearly 500 events per year. His hobbies are soccer, opera and cinema.
“It’s my first participation to the EuBea jury and I think it’s a great initiative. I saw here well done events, but maybe a little bit too serious, with a level of creativity not very high. We hope that is because the economic context is quite heavy now”.
“In this second time in the EuBea jury, I noticed that events are getting better and better, especially in technical equipment. We also had new countries joining for the first time and to see different european styles brings a more international approach”.
“It has been a great experience: we have seen that a lot of imagination in some of the events we examined. The budgets of the short-listed events are also very impressive: some of them are very high, but others also very low”.
“I think that events are very good this year. There many more events than the last times, with a very good creativity and quality”.
JOHN VERHEGGEN Managing Director High Profile - The Netherlands Born in The Hague (The Netherlands), in 1965, after his education (University of Groningen), he started working in an advertising agency. After two years he bought the agency and worked for many companies on international creation and communication. In 2002 he sold the company and became a consultant. Since two years he is the Ceo of High Profile. Number one in event business in The Netherlands and also, for 5 years now, initiator and organizor of the Gouden Giraffe (Golden Giraffe), the award for the most outstanding event in The Netherlands. “I saw a lot of very good entries. Creativity is very high and we could see it in different solutions and in the various typologies of events”.
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www.besteventawards.com
EUBEA 2010 [first prize]
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'A drink to have fun'
Auditorium
THE EVENT ORGANIZED BY JWT ITALY FOR HEINEKEN GATHERED MORE THAN 1,000 FOOTBALL SUPPORTERS FOR A CLASSICAL MUSIC CONCERT IN THE EVENING OF A CHAMPION'S LEAGUE MATCH: A FUNNY TRAP LONGLY TALKED ABOUT BY MILLIONS OF PEOPLE THAT DESERVED THE EUROPEAN BEST EVENT AWARD 2010.
developing the key message in an impressive way: a reminder to Heineken main consumers of the importance to preserve their unique moments with friends. The match was then broadcasted live on the big screen and the audience could enjoy a special vision of the match, offered by Heineken. Sky Sport broadcasted it live, so that everything was shared with other millions people who were watching the match on tv. Results were really statisfactory: 1,000 people were directly involved, while six million people followed the event live on tv. The media coverage of the event was also impressive: 10 million people saw it on the news the days after, and other millions people talked about and positively commented on websites and blogs.
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To remind the importance to preserve precious moments with friends, like watching a soccer match while drinking a good beer, even now that time is passing by and duties and responsibilities increase. This was the main purpose of the event ‘Auditorium’, organized by Jwt Italy for Heineken focus target (young males 18-24). To be underlined for this appointment is the low budget available, less than 50,000 euro. In the same evening of the Champion’s League match Real Madrid versus Milan, the agency organized a fake event, mixing poetry and classical music: the ‘Die Shnuren’ performance. Supported by 200 partners, more than 1,000 AC Milan fans were brought to the Auditorium in Milan, where for about 15 minutes, they could enjoy a string quartet performance, whose music accompanied an intellectual video projection. As time went by, the audience started to receive some clues and after 15 minutes the trap was revealed, creating a huge enthusiasm in the auditorium and
[ ITALY ] Title: Auditorium. Organizer: Jwt Italy. Client: Heineken Italia. Date: October 21st, 2009. Target: Young adults 18-24. Location: Milan. Budget: Up to 50,000 euro (low budget). Event Type: Unconventional Event. Objectives: To empower Heineken’s sponsorship with Uefa Champions League and to create an innovative event for the focus target, reminding the importance of preserving unique moments with friends.
www.besteventawards.com
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EUBEA 2010
[second and third prize]
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Swisscom urban hacking Country: Germany. Organizer: Vok Dams Agency for Events and Live-Marketing. Client: Swisscom.
Date: February 11st, 2010. Target: Young swiss people. Location: Main train station Zurich. Budget: Up 200,000 to 300,000 euro. Event Type: Unconventional Event. Objectives: ‘Swissness’ is a term coined by the Swiss to position the country as a trendy brand on the global stage. These modern and trendy attributes are normally not used to refer to the former Swiss state-owned company Swisscom. The young target group had to be addressed in a more future-oriented way. Creative idea: The chosen marketing tool was ‘urban hacking’, that plays with the idea of people hacking into a specific content. About 100 actors ‘hacked into’ the events at Zurich’s main train station.
Under the motto ‘Wir für die Schweiz’ (‘United for Switzerland’), they suddenly appeared out of nowhere to celebrate together, embrace or cheer each other on. Then, they disappeared, as suddenly as they had appeared, in the crowd. A bestof video of all scenes was posted on YouTube the following day. A special touch of ‘Swissness’ was added to the video by a voiceover imitating a legendary sport commentator Matthias Hüppi. Results: The event accumulated 160,000 clicks in only two weeks. A strong presence on relevant Swiss online media was also reported: about 2,500,000 gross contacts on Blick.ch, 20min.ch and Goldentalents.ch.
Siemens top+ award 2009 Country: Germany. Organizer: phocus brand contact. Client: Siemens AG. Date: October 15th, 2009. Target: Siemens top management. Location: Berlin. Budget: Up 500,000 to 1,000,000 euro. Event Type: Internal Company Event/Company Convention.
Objectives: The goal was to stage a production that equally informed and captivated 1,250 Siemens AG executives. Creative idea: In order to anchor the highlights in the memory of Siemens employees, nominees became the focal point of the evening: spatially, thematically and dramaturgically. Under the leitmotif ‘Heroes’, the evening
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program was entirely focussed on potential winners. Within the curve of the stage that nearly filled the room, specific locations were dedicated to each of the three award's categories, each one with its own specificities. Whereas for the Business Awards and the Top Innovators intimacy a number of dialogue-oriented stage sets were created, the 150 nominees of the Team Awards were positioned as the focal point of the evening. Hidden at the beginning, the place of honor on stage for the 150 nominees formed its own formal level. This proximity favored the transmission of the nominees's emotions and enabled a timely progression of the award ceremony with an outstanding emotional pitch.
Swisscom urban hacking
Siemens top+ award 2009
Results: The C-level management and all visitors commented on the event and over 70% requested the project documentation.
www.besteventawards.com
EUBEA 2010
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[all the winners]
[ AWARDS BY EVENT TYPE ] BTOB EVENT GERMANY
CELEBRATION/FESTIVITY ITALY
CONGRESS/CONVENTION THE NETHERLANDS
Title: Porsche Hev Cayenne. Client: Dr. Ing. h.c.F. Porsche. Organizer: Vok Dams Agency for Events and Live-Marketing. Location: Leipzig.
Title: The Italian Espresso Experience - ‘Allegro con Brio’. Client: Lavazza. Organizer: Promoconvention. Location: Turin (Palazzo Madama and Lumiq Studios).
Title: World Congress on Information Technology 2010 (Wcit 2010). Client: Ict~Office. Organizer: Winkelman en Van Hessen. Location: Rai
The launch of the new Porsche Cayenne began with ‘Expedition Cayenne’, a GPS rally on foot through an off-road area requiring teamwork to perform geocaching and other tasks. In the presentation, the new Cayenne moved forward from a central point located in the customer service centre and was accompanied by a laser light and a fireworks show. An interactive workshop took place on the second day.
To celebrate the Italian ‘Allegro con Brio’ mood. Lavazza’s guests discovered the calendar’s photos/songs through their own emotions. A ‘GalaMusicShow’ presented the calendar via performance during the dinner. A cinema studio was equipped with a giant Led and a swimming pool and a live singing, dancing ‘skit’ played by 40 artists was created for every photo/song.
With 4,000 visitors from more than 80 countries, Wcit was an opportunity to share state of the art practices with worldwide leaders. Wcit included ten tracks’ sessions with keynote speakers and panel discussions. In addition, a combination of high level sessions and a theme based Wcit village with 22 pavilions where showcases were discussed and countries shared IT innovations.
CULTURAL EVENT GERMANY
EVENT FOR NON PROFIT/SOCIAL ORGANIZATION FRANCE
FAIR AUSTRIA
Title: Welcome Night for the 12th Iaaf World Championships in Athletics Berlin 2009. Organizer: Insglück Gesellschaft für Markeninszenierung. Client: Berlin Organising Committee 2009 (Boc). Location: Berlin.
Title: For Christmas, the most wonderful gift, is to make it home alive. Organizer: Magic Garden Agency. Client: Road Safety Association & Insurers Prevention. Location: France.
Title: Luxury, Please 2009. Organizer: Koop LiveMarketing. Client: Media Communication. Location:
Brandenburg Gate became a focal point and deployed its full power and symbolism. The agency staged the ‘Spirit of Berlin’ by creating an arc between the turbulent history of the city, the sense of life found there, the fascination of athletics and the international nature of the upcoming competitions. The evening was inspired to a combination of music, history, sport and diversity of the capital.
The main message was accompanied by a deep impact picture of a wrecked car, surrounded by a large knot, symbolizing a gift. The night before New Year’s Eve, the campaign image was reproduced with real wrecked cars in a strategic location in Paris.Volunteers helped in distributing breathalyzers and informing the audience on alcohol consumption dangers.
www.besteventawards.com
Amsterdam.
Hofburg Wien. A ‘Luxury late night’ for guests invited to exchange ideas and promote networking in a relaxed atmosphere. The following two days were open to the public, who could explore the worlds of luxury, sitting in a Maybach, Aston Martin or Maserati, tasting cheese and chocolate specialities and enjoying white Alba truffles and Barolo wine from Piemont.
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EUBEA 2010
20
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[all the winners]
HIGH BUDGET SPECIAL EVENT GERMANY
INCENTIVE/TEAM BUILDING GERMANY
INTERNAL COMPANY EVENT/COMPANY CONVENTION GERMANY
Title: Audi Dealer Meeting 2010. Organizer: Ha-
Title: Microsoft Kick IT 3.0. Organizer: Metzler : Vater. Client: Microsoft Germany. Location: Berlin and Wendisch-Rietz.
Title: Siemens top+ award 2009. Organizer: Phocus brand contact. Client: Siemens AG. Location: Berlin.
To support the German soccer team for World Cup 2010 in South Africa, a magic Voodoo campaign was developed. The German Microsoft partners were attracted by an African Village holding the eternal power to support the German soccer team. To step into the village, all partners were intrigued by a storyline and unpredictable surprises that led them through a developing path in five training steps.
Inspired to the ‘Heroes’ leimotif, the evening program was concentrated on potential winners.Within the curve of the stage that filled the room, specific locations were dedicated to each of the three award categories. Hidden at the beginning, the place of honor for the 150 nominees formed its own level. This proximity favored the transmission of the nominees’emotions to the audience.
LOW BUDGET EVENT GERMANY
MUSICAL EVENT ITALY
PRODUCT/SERVICE LAUNCH PORTUGAL
Title: Edenred - Red Ball Big Bang. Organizer: Metzler : Vater. Client: Edenred. Location: Munich.
Title: Wind Music Awards 2010. Organizer: F&P Group. Client: Wind Telecomunicazioni. Location: Verona (Arena).
Title: Samsung Dream Circle - 3D TV Launch. Organizer: Desafio Global ativism. Client: Samsung. Location: Lisbon (Convento do Beato).
Two nights of live music broadcasted on prime-time television by Italia 1 TV channel with the greatest artists performing live in a spectacular setting and with original sets created by the famous choreographer Luca Tommassini. The most popular jet-set big names went on stage to give out the awards: from entertainment to television, from sport to culture.
The aim was to have guests enjoying the first 3D television experience in Portugal in a dedicated environment. Images and graphics enabled the development and exhibition of Samsung products in 3D. Tables for the dinner were equipped with LEDs changing colour according to the music. The full immersion projection of moving and dynamic contents allowed guests to enjoy a unique experience.
gen Invent in cooperation with Schmidhuber+Partner and Mutabor Design. Client: Audi AG. Location: Barcelona. The event motto was 'the art of progress'. The art of driving was experienced on a race track and on a drive through the Montserrat Massif. The art of exhibition was celebrated in three designed products’ exhibitions. The art of celebrating came to life at a unique gala dinner, while the art of performance was the theme of the dealers meeting which ended with a sensational products show.
To create a buzz in 40 countries, Accor organized an international event with a red ball as heart of the plan. The creative idea was to generate a huge urban artwork overnight recalling a a giant poppy field. The big ball was displayed in a city centre square, surrounded by 1,600 red helium-filled balloons. 4 euro per balloon were donated to ‘Children for a better world’.
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www.besteventawards.com
EUBEA 2010
20
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[all the winners]
PUBLIC EVENT GERMANY
ROADSHOW ITALY
UNCONVENTIONAL EVENT GERMANY
Title: KulturStadion. Organizer: Interzentral. Client: Berlin Organising Committee 2009/Samsung Electronics. Location: Berlin (Paris Square, Branden-
Title: Test Match/Six Nations. Organizer: Alphaomega. Client: Birra Peroni. Location: Milano, Udine, Ascoli, Roma.
Title: Swisscom Urban Hacking. Organizer: Vok Dams Agency for Events and Live-Marketing. Client: Swisscom. Location: Zurich (main train station).
For the test matches played with All Blacks in Milan, South Africa in Udine and Samoa Island in Ascoli, a travelling event was organized by using a special truck that became a welcome area during stops. A permanent station was installed in Rome made up by a stand with a terrace dedicated to Peroni’s guests located inside the ‘Terzo Tempo Peroni Village’.
About 100 actors ‘hacked into’ the event at Zurich’s main train station. Under the motto ‘Wir für die Schweiz’ (‘United for Switzerland’), they suddenly appeared out of nowhere to celebrate together, embrace and cheer each others on. Then, they disappeared in the crowd. A video was posted on YouTube the day after, with a voiceover imitating Swiss sport commentator Matthias Hüppi.
burg Gate). The idea was to create a bond between the athletics competitions inside the stadium and the city of Berlin. In the historical setting of Pariser Platz, a blue race track was equipped to highlight the presence of athletics in town. Integrating different groups of visitors, KulturStadion´s concept offered contents for children, athletics fans, city tourists and residents.
[ AWARDS BY TECHNICAL EXCELLENCE ] WEB EVENT/MEDIA EVENT GERMANY
AUDIO/VIDEO/LIGHTING PRODUCTION GERMANY
CREATIVE IDEA GERMANY
Title: o2 crew - there together - Mtv Ema 2009.Organizer: phocus brand contact. Client: Telefónica o2 Germany. Location: Berlin.
Title: International Opening Ceremony CeBit 2010. Organizer: insglück Gesellschaft für Markeninszenierung. Client: Deutsche Messe AG. Location: Hanno-
Title: Energy autonomous Republic of Younicos. Organizer: Jung von Matt/relations. Client: Younicos AG, Germany. Location: Younicos AG’s headquar-
ver (Kuppelsaal of the Hannover Congress Centrum).
ters in Berlin.
The agency was inspired by the CeBit theme ‘3D Technologies’ as well as by the fair’s reputation as ‘Marketplace No. 1 for digital business’. The creative team placed the fascination with the digital at the core of the opening. ‘The Story of Zero & One’ described what it is possible today and offered a fascinating glance at tomorrow’s opportunities.
The launch of a unique storage system for regenerative energies was turned into an event celebrating the birth of the energy-autonomous Republic of Younicos. The guests enjoyed the event as if it was a real state ceremony with a guard soldiers parade across the square where the official flag was hoisted up at the sound of the national anthem played by a live orchestra.
o2 offered an unprecedented prize for the European Music Awards 2009: 150 tickets for a single winner. To win the contest a participant had to find a ‘crew’ on www.o2 crew.de, and get as many members as possible to join the crew. At the contest’s deadline, the holder of the biggest crew won 150 tickets to be distributed among friends.
www.besteventawards.com
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EUBEA 2010
20
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[all the winners]
DIRECTION ITALY
LOCATION/SETTING FRANCE
MEDIA MIX SWEDEN
Title: One. The event. Organizer: K-Events. Client: Ugf. Location: Cesena (Stadio Dino Manuzzi).
Title: Nissan Juke. Organizer: \Auditoire. Client: Nissan Europe. Location: Meudon.
Title: I’m working from here today. Organizer: Fieldwork & Garbergs. Client: Telenor Sweden. Location: Stockholm, Gothenburg and Malmö.
A 3 hours show and a 2 hours event for guests transported to/from the location with 52 buses and 16 charter flights. Three exceptional italian hosts (Alessandro Preziosi, Federica Panicucci and Marco Maccarini) introduced comedians, artists and musicians and the 2009 greatest laser show. Final surprise: Gianna Nannini in concert in sync with 1800 pyro effects.
Reveal the car in an astonishing environment feeding the Nissan urban proof platform and continuing the experience of Nissan Qashqai unveiled in 2006 in a lost factory of La Courneuve. Since Nissan Juke is a crossover car made up of both urban roots & an energetic attitude, the agency chose a former aeronautic wind turbine never used before for an event.
Telenor’s mobile services enable to work from anywhere at anytime. Therefore, instead of just talking about the possibilities of working anywhere, they decided to show it and turned billboards and other unexpected places into fully operational offices and invited executives, artists, writers and companies, both unknown and well known, to work there up to a week.
[ SPECIAL AWARDS ] NOTORIETY/ PRESS RETURN THE NETHERLANDS
STAGING/SET DESIGN SPAIN
BEST EVENT AGENCY GERMANY
Title: Opening Hermitage Amsterdam. Organizer: Xsaga. Client: Hermitage Amsterdam. Location:
Title: Seat International Dealer Congress 2010. Organizer: Dicom Construction. Client: Seat. Location: Barcelona (Gran Vía 2, Fira Barcelona).
The German Vok Dams Agency for Events and Live-
Floating stage on the river Amstel in front of the Hermitage Amsterdam. The opening event had to illustrate the Dutch-Russian historical associations that both had, in the past, two celebrations on the Amstel river. On the river in front of the museum, old traditions were carried on in a contemporary manner with Russian and Dutch top artists performing on a floating stage. Amongst them, the Dutch National Ballet with a world première set by choreographer Hans van Manen.
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Brand values were highlighted at the Auditorium by using colors to enhance the quality of the presentation. In the visual communication loft, all the values were represented in different ways and each model was shown in four separate areas. The dining room was inspired to an urban atmosphere with a multitude of screens, 10 stages with different types of music, graffiti and urban art.
Marketing triumphed at the European Bea 2010 with three events that deserved five prizes. The ‘Swisscom Urban Hacking’ event won the second prize and the first prize in the Unconventional Event category. ‘Porsche Hev Cayenne’ deserved the first place in BtoB Event category, and the second place in the Launch Product/Service category. ‘Volkswagen Presentation at the International Automotive Fair Iaa 2009’ won the second prize in the Staging/Set Design category.
www.besteventawards.com
EUBEA 2010
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[all the winners]
BEST EVENT COMPANY SWEDEN
BEST EVENT EVALUATION UNITED KINGDOM
TECHNOLOGICAL INNOVATION GERMANY
The mobile operator Telenor Sweden won the first prize at the Europen Best Event Awards 2010 thanks to the ‘I’m working from here today’, that was awarded four prizes: Unconventional Event (2nd), Creative Idea (2nd) Media Mix Technical Excellence (1st), and Use of space/Environment/Setting Special Award (1st). The event turned billboards and other unexpected places into fully operational offices where executives, artists, writers and companies, both unknown and well known, were invited to work for up to a week.
Title: Our Business Rocks: WorldEvents Company Conference 2009. Organizer: WorldEvents. Client: WorldEvents. Location: York (Escrick Park).
Title: International Opening Ceremony CeBit 2010. Organizer: insglück Gesellschaft für Markeninszenierung. Client: Deutsche Messe AG. Location: Hannover (Kuppelsaal of the Hannover Congress Centrum).
The decision for an outdoor venue led the agency to decide for the festival theme ‘Our Business Rocks!’ aiming to motivate staff and celebrate being successful in business. Papakata tipis created a sustainable tented village for the conference. The event was environmentally sustainable, socially responsible and provided a return on investment.
The agency was inspired by the CeBit theme ‘3D Technologies’ as well as by the fair’s reputation as the ‘Marketplace No.1 for digital business’. The creative team consistently placed the digital fascination at the core of the opening. ‘The Story of Zero & One’ described what it is possible today and offered a fascinating glance at tomorrow’s opportunities.
[ MEDIA & PARTNERS ] USE OF SPACE/ENVIRONMENT/SETTING SWEDEN
Title: I’m working from here today. Organizer: Fieldwork & Garbergs. Client: Telenor Sweden. Location: Stockholm, Gothenburg and Malmö. Telenor’s mobile services enable to work from anywhere at anytime. Therefore, instead of just talking about the possibilities of working anywhere, they decided to show it and turned billboards and other unexpected places into fully functioning offices and invited executives, artists, writers and companies, both unknown and well known, to work there for up to a week.
www.besteventawards.com
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Partner for Events and Live-Marketing
www.vokdams.de
facebook.com/vokdams
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t w i t t e r. c o m / v o k d a m s
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EIBTM 2008 (Europe) • Deutscher Verkaufsförderungs-Preis 2008 (G) • GALAXY 2008 (USA) • EVA 2008 (G) • Golden Award of Montreux 2008 (Intern.) • BEA 2008 (G) EuBEA 2008 (Europe) GALA 2008 (USA) • EX Award 2009 (USA) • Golden Award of Montreux 2009 • iF Communication Design 2009 (Intern.) • GALAXY 2009 • EVA 2009 EuBEA 2009 • EIBTM 2009 • GALA 2009 • Golden Award of Montreux 2010 (2x) • EX Award 2010 (3x) • GALAXY 2010 (5x)