Eubea 2016 Official Catalogue

#EUBEA 2016 OFFICIAL CATALOGUE eubeafestival.com

13-15 OCTOBER 2016 SAINT PETERSBURG (RUSSIA) 11TH EDITION

EDITORIAL A STEP FORWARD After two years in beautiful Seville, EuBea Festival lands in one of the most stunning cities in the world: Saint Petersburg. With its art and its culture, this city is a veritable open-air museum and an ideal destination for events. Having established itself within the world economy, Russia is also a growing market with regard to the event industry, calling for positive stimuli to develop even more heartily. In this sense, thanks to the partnership with Live Group, the International Festival of Events offers a unique opportunity to develop the culture of live communication.

Between October 12th and 15th, Saint Petersburg thus becomes the European capital of events. ‘Inspire, Empower, Succeed’ is the motto that perfectly sums up the objective of the festival: to provide new and unexpected insights that can result in solutions to succeed in increasingly dynamic and competitive markets. EuBea Festival represents the most important international platform that connects the world of companies, agencies and service providers.

The prestigious Erarta Museum will host the live presentation of shortlisted projects, assessed by a Jury of expert corporate clients, and will offer a rich content programme suggested by illustrious international speakers and professionals.

The renowned Leningrad Center will celebrate the grand finale, during which the coveted gold, silver and bronze Elephant Awards will be bestowed upon the winners.

Finally, an extensive leisure programme, scheduled for Saturday, will enrich the wealth of experience that the Delegates will take back home.

With regard to the award, I would like to highlight that even this year we reached last year’s record levels, with 276 entries from 22 countries. Attending the live presentations is a unique opportunity to learn about the best creativity applied to live communication, the competitive landscape of agencies and the presentation techniques of its leading protagonists.

Interaction and networking will be guaranteed by the EuBea app, which I invite you to download on your mobile device. The app will provide you with info and videos of all shortlisted events, give you the chance to vote for the People’s Choice Award and allow you to interact with speakers.

I trust that the experience you will have of this event will remain etched in your memory and convince you to follow its evolution. I guarantee that it will not fail to provide ample surprises and important novelties.

Happy Festival to all!

Salvatore Sagone President of EuBea Festival 3

LOVE WHAT YOU DO, DO WHAT YOU LOVE Of the past 10 years spent in the event or, to say it better, in the live communication industry, every single project I produced and initiative I launched was aimed towards one precise goal: the industry’s development, by highlighting best and unique practices and bringing together leading experts.

After launching a series of educational & networking projects for #eventprofs here in Russia, and following the establishment of the media holding company and international magazine for live com professionals, it was rather an obvious step for me to bring the main European Festival of Events to my home country, and to my hometown in particular. I really expect it to significantly develop the local industry by bringing the expertise, wisdom and results-focused approach that already exists in Europe.

It will show my colleagues here that the event industry is a solemn business sphere.

I’m also sure that all our international guests will benefit just as much as they gain inspiration from the brilliance, dynamics and energy of a yet young Russian industry.

It’s a win-win exchange, which I sincerely hope will lead to building strong business connections between European and Russian industry experts.

Following the key themes of the 11th Edition of EuBea – Inspire, Empower, Succeed – it’s rather symbolic that the location is Saint Petersburg, the cultural capital of Russia, an incredible city that is pure inspiration itself. The Festival is a unique opportunity to open up the potential of our industry and to strengthen the network of live communication experts from all over Europe. As an organisational partner, we did our best to make this EuBea edition not just an event, but also a once in a lifetime experience for every participant.

I’m sincerely thankful to all my team members, who helped us bring the vision and the ideas to life and demonstrate what the Russian event industry can offer to the international community. I’d like to use this opportunity to also thank all partners involved in the preparation of this really complex project. The Festival you all are part of is the result of a long and intensive work carried out by an incredible team of almost a hundred people.

We not only put our professionalism and expertise into this project, but also our hearts and souls, believing in the real Nadia Makova power of live communication.

General Producer of EuBea 2016 So… enjoy!

Best wishes.

Founder of Live Communication Group 5

TO ATTENDEES, ORGANISERS AND GUESTS OF EUBEA FESTIVAL Dear friends, I am happy to welcome you in Saint Petersburg!

Saint Petersburg is the biggest innovative centre of Russia and owner of a rich cultural and historical heritage. This harmonious combination fully meets the spirit and creative atmosphere of EuBea Festival – a key event of the live communication industry in Europe.

The development of business travel and event tourism is one of the most important objectives of the Government of Saint Petersburg. Our city inspires, delights and attracts people from all over the world. Hence, the tourism industry has become one of the outstanding growth points of Saint Petersburg’s economy.

The Festival has gathered representatives of leading companies from several different countries. I am sure that meeting on the banks of the Neva will give a new impetus to the development of the tourism industry, contribute to unite efforts in the implementation of new projects and promotion of useful initiatives.

I wish the Festival a prolific performance and all its attendees exciting debates and an unforgettable experience in wonderful Saint Petersburg!

Georgy Poltavchenko The Governor of Saint Petersburg 7

INDEX EDITORIAL Salvatore Sagone ............................. 3 Nadia Makova ..................................... 5 Georgy Poltavchenko ..................... 7

PROGRAMME Day 1 - 13th October 2016 .............. 24 Day 2 - 14th October 2016 ............. 25 Day 3 - 15th October 2016 ............. 28

FORMAT EuBea: the marketplace to be ......................................................... 12 EuBea: many events, a unique Festival .................................................... 13 Live show .............................................. 14 Interaction ............................................ 14 Networking & leisure activities ........ 15

SPEAKERS & CONTENTS Content previews and bios .......... 32

VENUES Saint Petersburg ............................... 16 Venues .................................................... 17 Hotels....................................................... 18 TESTIMONIALS About EuBea ....................................... 19

COLOPHON

EDITOR & PRESIDENT ADC GROUP Salvatore Sagone salvatore.sagone@adcgroup.it EDITORIAL COORDINATOR Marina Bellantoni marina.bellantoni@adcgroup.it SALES DIRECTOR Maria Cristina Concari cristina.concari@adcgroup.it ACCOUNTING DEPARTMENT Ioana Popa iona.popa@adcgroup.it

JURY Jurors’ bios .......................................... 42 SHORTLIST & ENTRIES Shortlist by category ...................... 58 Entries by country ........................... 65 EuBea in numbers ........................... 76 OUR PARTNERS Main partners...................................... 78 Media partners.................................... 81 Association partners ...................... 82 Educational & Exhibition partners ..................... 82 ACCOUNT MANAGER Ilaria Granato (International) ilaria.granato@adcgroup.it Andrea Gervasi, Paola Morello, Elisabetta Zarone (name.surname@adcgroup.it) EVENT DEPARTMENT Brenda Debiasio Romeo (International) brenda.debiasio@adcgroup.it Francesca Caratù, Erminia Piccolella francesca.caratu@adcgroup.it erminia.piccolella@adcgroup.it EUBEA CATALOGUE ART DIRECTION Simona Marconi smarconi@fastwebnet.it

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FORMAT & VENUES

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FORMAT EUBEA: THE MARKETPLACE TO BE ADC Group is happy to welcome you to the 11th edition of EuBea, the European Best Event Awards, the initiative that recognises excellence in events and live communication across Europe. Taking part in EuBea 2016 offers event professionals like you plenty of opportunities: increase the importance of events in the marketing mix of your company/client; present ‘live’ your shortlisted events to the Corporate Jury Panel; participate and learn from your peers as a Delegate; approach and so enrich the creative and innovative aspects of your events; face the challenge at a European level as an input to improve the quality of your events; receive qualified visibility and press return at an European level; make your events last the whole year with their presence on EuBea website;

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• win one of the Event Category and Feature Category Awards, Press Award, People’s Choice Award, Special Mentions and the EuBea Grand Prix.

EUBEA: MANY EVENTS, A UNIQUE FESTIVAL EuBea Festival is a great, unique and exceptional collection of events that will make your experience unforgettable, rich in stimuli, opportunities and new ideas for your business.

The Festival is built around three key elements – live show, interaction and networking – and will feature inspiring content, challenging awards and

enjoyable leisure activities. The three days of the Festival will indeed include the work of two Jury Panels (Corporate Jury and Press Jury), the Awards Ceremony, conferences, technical workshops and informal unrivalled networking opportunities aimed at building fruitful business relationships in a beautiful setting.

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LIVE SHOW EuBea has established a new landmark for the Event Industry: a truly Live Communication experience where the best European event agencies showcase their projects to both Jury panels and Delegates in a public audition. More than 60 shortlisted agencies (presenting in three rooms at the same time) will have 10 minutes each to win over their Jury: a three-

minute video presenting the project, a three-minute speech by the Agency’s representative and a final Q&A session.

Who will demonstrate to possess the ‘e-Factor’?

Finally, the EuBea Awards Gala Ceremony will honour the best projects during a great show, followed by a final dinner and a party where everyone is invited to celebrate.

INTERACTION The Festival is the perfect environment to gather with your peers from different countries and cultures, exchange ideas and create business opportunities with top professionals from all over Europe. A chance to interact, share, debate and work through ideas to take away best practice solutions. The Leadership Conference Programme on the second day of the Festival, built around the theme ‘Inspire, Empower, Succeed’, will offer Delegates outstanding keynote sessions, roundtables and technical workshops that will help you find plenty of inspiration for your next event.

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NETWORKING & LEISURE ACTIVITIES A set of activities has been designed to facilitate the networking of Delegates arriving from different countries: from early morning Jury and contents sessions (Thursday 13th and Friday 14th October), to a fantastic dinner at the Atrium in the Commandant’s House of the Peter and Paul Fortress (Thursday 13th), which will allow everyone to experience the magic of Saint Petersburg, ending with the Closing Dinner and Party on Friday 14th night.

Last but not least, an outstanding leisure programme to discover the beauties of Saint Petersburg on Saturday 15th, a set of complimentary activities offered to Delegates of the Festival that will make this a day to remember. Delegates will be able to discover the city through the camera’s eye. The sights of Saint Petersburg will be explored on a walking tour together with a famous city photographer, who will provide tips to capture glorious travel photography while seeing the city from unexpected perspectives.

Those fond of theatre and ballet will not miss the opportunity of a special

visit to the legendary Mariinsky Theatre.

The doors to the backstage will be opened to EuBea delegates to enjoy its magic, while learning the history of the main ballet and opera stage of the Russian Empire.

The day will continue with a boat tour along the Moyka river to view the city from the water. Delegates more interested in art will have the opportunity to join a guided tour of the State Hermitage Treasure rooms, to enjoy one of the world’s largest and most valuable art collections, and the Fabergé Museum. Alternatively, it will be possible to visit the Tsar’s residence in Saint Petersburg’s suburbs, during a tour of Tsarskoe Selo, an exceptional 18th century palace surrounded by extensive landscaped gardens. Those who prefer a more experiential approach to Saint Petersburg will be able to join a painting art class at the famous Russian Academy of Fine Arts, where many prominent Russian artists graduated from, or a cooking class to discover the secrets of Russian cuisine.

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VENUES SAINT PETERSBURG & ITS VENUES Saint Petersburg is the northernmost metropolis in the world. For two centuries it was the capital of the Russian Empire. Throughout this period, its picturesque architecture, created by the most talented architects, made the city an open air museum. Saint Petersburg is renowned as the cultural capital of Russia and can boast a significant track record in holding large-

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scale business events. It hosted with great success the G8 Summit, the 36th Session of the Unesco World Heritage Committee, the G20 Summit, the Saint Petersburg International Economic Forum, and many other major events.

The modern congress venues and unique historical palaces provide excellent facilities enabling to hold each gathering at its highest.

Erarta Modern Art Museum, the Festival Venue The Erarta Museum is the largest private museum of contemporary art in Russia and represents a compulsory part of any programme designed to explore the culture of Saint Petersburg or Russia.

On October 13th and 14th, the Museum will host the EuBea Festival. The museum opened its doors in September 2010. Its collection currently consists of 2,300 works of contemporary art created by more than 250 artists from over 20 regions of Russia, which makes it the biggest Russian art museum that focuses on contemporary art in the entire country. Besides being a museum of fine arts, it has also become a multi-function performance hall with a maximum occupancy of 800, which regularly hosts various events, and a veritable cultural centre which hosts plays, concerts, film screenings, lectures, creative round tables and much much more.

Contacts: 2, 29th Line of VasilievskyOstrov - Ph. +7 (812) 324-08-09 www.erarta.com Leningrad Center, the Awards Ceremony Venue The Leningrad Center is the perfect location to host the ‘event of the events’, being the first show space in Eastern Europe created for the high-style entertainment genre. The venue opened in late 2014 in an old mansion near the Taurida Gardens. The four floors of the building house two theater stages, a gallery, music bars and a restaurant. Leningrad Center presents music and theater shows, performances by internationally renowned stars, film screenings and workshops offered by leading arts and media personalities.

The Leningrad Center is not only a grand and inspiring venue in the heart of Saint Petersburg, but it is also the out-and-out place to be on October 14th. Here, on a triumphal night, creativity, innovations, effectiveness and best practices will be celebrated during an extraordinary Awards Ceremony.

Contacts: 4, Potemkinskayastreet - Ph. +7 (812) 242 99 99 www.leningradcenter.ru Atrium of the Commandant House in Peter and Paul Fortress, the 13th October Dinner Venue The Atrium of Peter and Paul Fortress is situated on the Rabbit Island and was inaugurated on the 300th anniversary of the city of Saint Petersburg, at the expense of the Government of Grand Duchy of Luxembourg. After additional repairs, it was reopened on 13th October 2008. Light metal constructions of this amazing historical building faithfully reflect the existing architectural image of the Commandant’s House and provide many opportunities for using the interior space of the yard. Exhibitions, conferences, presentations, banquets, corporate parties and fashion shows can be held here at the highest level. The Atrium of the Commandant House will host a special dinner for all EuBea Delegates on Thursday October 13th.

Contacts: Peter and Paul Fortress, 3 - www.spbmuseum.ru 17

HOTELS SOKOS HOTELS Sokos Hotels is the largest Finnish hotel chain with a selection of over 50 hotels in Finland, Tallin and Saint Petersburg. Here, three Sokos Hotels will offer unique experiences in the heart of the city. Solo Sokos Hotel Palace Bridge supports the core vision of wellbeing and relaxation whilst travelling on business or leisure in a metropolis.

Solo Sokos Hotel Vasilievsky can be named as the first gallery hotel in Saint Petersburg, ‘The House of Arts & Culture’ which is situated on the Vasilievsky Island, close to the Neva river embankment. Original Sokos Hotel Olympia Garden is the only conference hotel in Saint Petersburg located in the historical center and yet having such an easy transport access to the airport and Moskovsky railway station.

SOLO SOKOS HOTEL PALACE BRIDGE V.o. Birzhevoi Pereulok, 2-4 199004, St. Petersburg Ph. +7 812 335 2200 www.sokoshotels.fi/en/stpetersburg/sokos-hotel-palace-bridge

SOLO SOKOS HOTEL VASILIEVSKY V.o. 8 Liniya, 11/13 - 190034, St. Petersburg - Ph. +7 812 335 2290 www.sokoshotels.fi/en/stpetersburg/sokos-hotel-vasilievsky

ORIGINAL SOKOS HOTEL OLYMPIA GARDEN Bataiskii Pereulok, 3 A - 190013, St. Petersburg - Ph. +7 812 335 2270 www.sokoshotels.fi/en/st-petersburg/ sokos-hotel-olympia-garden

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TESTIMONIALS ABOUT EUBEA ILKA DZEIK Strategic Advisor EuBea Festival 2016 & Senior Partner Event Roi Institute

“The EuBea Festival 2016 is the perfect platform for event professionals to get an update on the industry. It offers a unique opportunity to learn from numerous successful live communication best practices and industry-leading speakers. It is also a perfect platform to connect to the biggest gathering of event professionals from corporations, agencies and media - all following the same mission to inspire and empower the industry for a successful future.

This year the second day of the festival – the Leadership Conference Programme - delivers high value because of the variety of tailored keynotes, sessions and intense workshops. On-top all speakers and Jury members are available for scheduled appointments to discuss individual challenges. There is no better opportunity to get a preview of the future of the industry, to increase knowledge and to learn new skills to deliver better events”.

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“Thank you for letting us share our views once again and having such rich exchanges”.

SANDRINE CHRISTON General Manager

“Thanks a lot for all your effort in organising such a significant and industry-influential project. You had to invest a lot of time, capital, competence and human resources to organise such an event.

Congratulations!!”

ANDREA FAFLÍKOVÁ Ceema PR & Event Manager

“Back home after four packed days full of learning, inspiration and toplevel networking, I would like to congratulate you again on the successful completion of the 10th (record) edition of the EuBea Awards and the second edition of this unique EuBea Festival. I also want to take this opportunity to sincerely thank you and your wonderful team for inviting me as a juror and for making me feel so welcome and comfortable”.

SVEN THEOBALD Head of Corporate Live & Experience Branding

JULIUS SOLARIS Editor

“It is always an inspiring and valuable experience to meet so many different professionals from all over Europe at EuBea Festival. This is the true idea of an intercultural event and supports a mutual understanding of different approaches.

As it was my sixth participation in total, I can say for sure that the format has now evolved to a very well known international platform.

Not only because of its exquisite Advisory Board members, but also thanks to the case entries. Last year’s Olympic Games or the Eurovision Song Contest this year, underline the importance of EuBea. A huge thanks to you, your team and partners for all your efforts, bringing everything together and making it work”.

MICHAEL MÜLLER Campaign Manager Corporate Marketing

“I was glad to be part of the Jury again this year.

It has been a valuable investment of my time and I returned home inspired. I will change some of my behaviour and that is what it’s all about in events. I got to know extremely interesting event people”.

“It was an honour and a pleasure to be on the jury once again this year! It feels great to being part of EuBea’s family for over 3 years now. I thank you and your whole crew for the outstanding hospitality.

Again, it was interesting, inspiring and a lot of fun!”

GERD DE BRUYCKER Marketing Lead Northern Europe, 2016 Jury President

MAARTEN SCHRAM General Manager Idea, Founder & Chairman LiveCom Alliance

“It was with no doubt a wonderful experience.

I enjoyed every minute of this gathering, especially meeting such interesting people. It has been a truly delightful experience. Thanks again for this opportunity. All was very well organised and evolved smoothly and nicely. Congratulations!”

BELÉN FIERRO Head of Protocol & Events 20

“This was my first EuBea and I must say I was impressed by the calibre of the entrants, Jury and delegates at the event. It is very difficult to find such a great mix of decision makers in the same room in Europe. Modern events are about relevancy and EuBea has established itself as one of the top gatherings to attend for event professionals in Europe”.

“It was a real pleasure and a great honour for me to meet you and all the other members of the jury and I will be more than happy to hear from you for the next edition”.

NADINE VIENNE Corporate Events section Manager 21

PROGRAMME

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DAY 2 - 14th October 2016 ‘Inspire, Empower, Succeed’

PROGRAMME DAY 1 - 13th October 2016 The first day of the Festival will be focused on the award competition, with live presentations of shortlisted events. In a ‘x-Factor’ style, finalist agencies will prove to possess the ‘e-Factor’, the event factor. Each will have 10 minutes to convince a highly qualified international Jury, comprising corporate event managers and associations, of deserving the award.

EuBea Jury members are chosen among top corporate clients, recognised for their achievements and all with international responsibility, plus members of event associations partners of EuBea Festival.

The Jury Panel will be divided into three rooms. Each group of Jurors will be assigned an equal number of events, divided by categories, and will vote TIME

08.30-09.00 09.00-13.30 13.00-15.00 14.30-17.30 TIME

during open-to-the-public sessions. As a unique opportunity, all delegates can attend the live presentations and personally learn from the most creative and productive solutions. A number of criteria will be considered during judging and weighted as follows: Creativity & Innovation (40%), Execution (30%), Effectiveness (20%), Channel Strategy (10%).

Each Jury Panel will establish the ranking in the categories assigned and will then determine the winners of each category viewed. The day after, Jurors gathered in a plenary session behind closed doors will decide the podium of the European Best Event Awards, assigning the EuBea Grand Prix, the Iconic Event Award (if applicable) and the special awards.

This year’s edition of EuBea Festival provides content from industry-leading speakers, following the common desire to inspire, empower and support the industry’s success. Topics are based on the needs of event agencies, associations, corporate event managers, media and Festival partners and are focused on driving live communication knowledge and skills into participants with the goal of having an action plan able to improve their events.

On the second day of the Festival, the Leadership Conference Programme will be based on the key motto ‘Inspire, Empower, Succeed ’. The speakers will share live communication insights from different angles and will be sorted in three tracks, with participants able to choose to learn from inspirational keynotes, to be empowered by engaging workshops or to find strategic or operational solutions in interactive sessions. All sessions will share knowledge and skills to improve the effectiveness of events, starting with the client’s objectives and the participants’ desired outcomes. This will be followed by creative solutions to

increase change in behaviour and a return on investment.

Delegates will also have the unique opportunity to schedule individual appointments with speakers, Jury members and sponsors to discuss new ideas, business needs and obtain advice from the experts on specific issues.

In the evening, all Delegates will take part in an extraordinary Awards Ceremony that will recognise and honour Europe’s best events. The Ceremony will be enriched by unexpected performances and will anticipate the closing dinner and party, to celebrate all winners and all participants alike.

LENINGRAD CENTRE - JURY ROOMS 1, 2, 3

Registration and Welcome Coffee Live Presentations of Shortlisted Events Networking & Power Lunch Live Presentations of ShortlistedEevents ATRIUM OF THE COMMANDANT HOUSE IN PETER AND PAUL FORTRESS

20.00-22.00 Dinner for all Delegates

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Legend:

19:00 - 20.00 20.00 - 22.00 22.30

16:10 - 16:40 16:40 - 17:30

15:20 - 16:10

14:30 - 16:30 14:20 - 15:10

INSPIRE

Networking Power & Lunch, 2ND FLOOR

EMPOWER

SUCCEED

Welcome Cocktail and Registration, LENINGRAD CENTRE European Best Event Award Ceremony, LENINGRAD CENTRE Closing Dinner & After-party, SUZOR PALACE

DAY 2 - 14TH OCTOBER 2016 - LENINGRAD CENTER

Press Meeting: PresentaNetworking Power tion of the 1st Russian & Lunch, 2ND FLOOR Edition of Meeting Architecture , a manifesto Maarten Vanneste, President at Meeting Design Institute LiveCom Alliance Meeting - by invitation only - LIVE. Lounge, 3RD FLOOR MAIN CONFERENCE CONFERENCE ROOM 1 - Workshop continued Workshop continued HALL - 3RD FLOOR 4TH FLOOR Event StoryBoard Can- Proving the Value of Where Event Creativity Doing Things Strictly Wrong vas: Innovative, Fast & Meetings and Events Lives and How to Make for Successful Brand Acti- Visual Event Design It Thrive vations: Media and Events William Thomson, Head Alegra O’Hare, Global VP Honcho at Gallus Events Brand Communications at adidas Originals and Core MAIN CONFERENCE CONFERENCE ROOM 1 HALL - 3RD FLOOR 4TH FLOOR Events as part of the The Learning Carousel: Customer Journey and 2 minutes to Succeed Marketing Mix, Cisco Live Facilitator: Maarten case Story Vanneste, President at Gerd de Bruycker, MarMeeting Design Institute keting Director Northern Europe, Head of Event Marketing Emea at Cisco Mingle & Learn - Coffee Break, 2ND FLOOR RD KEYNOTE MAIN CONFERENCE HALL - 3 FLOOR Grand Prize Draw Applied creativity 3.0. A Keyshop to Explore Your Potential Eric de Groot, Meeting Designer & Managing Partner at Mindmeeting

Workshop continued Event Tech. Creating a Strategy for Better Event Engagement

EXPERT MEETING ZONE, 5TH FLOOR Pick a brain.

15’ 1-to-1 sessions with experts

Registrations and Welcome Coffee KEYNOTES - MAIN CONFERENCE HALL - 3RD FLOOR Host: Gil Petersil, Speaker and Serial Entrepreneuer at Networking Mastery Coach 09:00 - 09:30 Inspire, Empower, Succeed. EuBea Vision & Strategy Salvatore Sagone, President and Ceo at ADC Group Nadia Makova, Founder at Live Communication Group & EuBea 2016 General Producer 09:30 - 10:00 The Future of Experiential Marketing Timo Kiuru, Founder & Creative Director, The Unthinkable 10:00 - 10:40 From Events to “Live Campaigns”, or: The Future of WOW. How Current Social Trends Shape How Agencies Need to Do Their Work Colja Dams, Ceo at Vok Dams, Agency for Events & Live Marketing & guests: Luc Petit, Luc Petit Creation, & EuBea 2015 winner & Timo Kiuru, The Unthinkable 10:40 - 10:50 Strategic Networking. Highly Effective Results Gil Petersil, Speaker and Serial Entrepreneur at Networking Mastery Coach 10:50 - 11:15 Mingle & Learn - Coffee Break, 2ND FLOOR 11:15 - 11:50 What’s Missing from Your Experience Tech Strategy?

Jens Oliver Mayer, Managing Director Germany, Jack Morton Worldwide 11:50 - 12:00 Transition to the Breakout Sessions and Workshops (no coffee break) 12:00 - 12:50 MAIN CONFERENCE CONFERENCE ROOM 1 - CONFERENCE ROOM - CONFERENCE ROOM 2 - SMALL CONFERENCE HALL - 3RD FLOOR 4TH FLOOR 5TH FLOOR 4TH FLOOR ROOM - 4TH FLOOR Mobile Becomes the Objective-Based Meeting Event StoryBoard Can- Proving the Value of Event Tech. Creating a Norm. How to Build Design for Higher Effec- vas. Innovative, Fast & Meetings and Events Strategy for Better Event Emotional Connection tiveness Visual Event Design Elling Hamso, Managing Engagement and a Consistent Brand Maarten Vanneste, Pres- Martijn Timmermans and Partner Event at Roi Becki Cross, Deputy Experience Across ident at Meeting Design Tim Corporaal, Institute Editor at EventMB, Multiple Channels Institute Co-Founder at Event Managing Director Kevin Jackson, Director StoryBoard at Events Northern of Ideas and Innovation at Experience is the Marketing, President at Ilea Uk 12:50 - 13:50 Networking Power & Lunch, 2ND FLOOR 13:50 - 14:20 CONFERENCE ROOM 1 4TH FLOOR

08:30 - 09:00

DAY 2 - 14 OCTOBER 2016 - ERARTA MODERN ART MUSEUM

DAY 3 - 15th October 2016

On Saturday, Delegates will be leaving behind two intense days, lived inside the Festival location and, before returning to their hometowns, will have the opportunity to enjoy organised leisure activities to discover Saint Petersburg and its surroundings while networking in a convivial atmosphere. The following leisure activities have been devised to show the city in its entirety, open its unique character, rich culture and traditions.

Each delegate will have the opportunity to join one of the activities below.

OPTION 1 – The city through the camera’s eye. Explore the city together with a professional photographer

Place: the main tourist attractions of Saint Petersburg: Palace Square, State Hermitage, Admiralty, St.Isaac’s Cathedral, Senat/Sinod, Winter Canal.

Description: explore the sights of wonderful Saint Petersburg on a walking tour around the city together with a city’s famous photographer. Work together to take stunning pictures of Saint Petersburg. Follow suggestions, get new tips, capture glorious travel photography fit for a gallery wall or, at least, pride-ofplace in your house! Take back with some of the best memories of Saint Petersburg.

Duration: 2-3 hours.

OPTION 2 – Painting art class at the Russian Academy of Fine Arts

Place: Russian Academy of Fine Arts on VasilyIisland.

Description: join a master class at the famous Academy of Fine Arts in Saint Petersburg. Enjoy step-by-step instructions with our professional and enthusiastic local art teacher. You’ll leave with a oneof-a-kind creation and a might-be-found talent you’ll want to explore. Get to know the history and tradition of the Academy, which many prominent Russian artists graduated from. Among them Kiprensky, Brullov, Ivanov, Fedotov, Kramskoy, Surikov, Serov, Repin, Grabar and Stasov.

Duration: 2-3 hours.

OPTION 3 – Culinary classes. Learn about Russian gastronomical traditions

Place: Severyanin Restaurant.

Description: take this wonderful opportunity to familiarise yourself with traditional Russian cuisine.

A Russian cuisine restaurant chef will tell you about the history and the cooking secrets of Russian national dishes, which you will cook together and taste afterwards!

Duration: 2-3 hours.

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OPTION 4 – Hidden art treasures & classics of Saint Petersburg

Place: State Hermitage Storage Centre and Fabergé Museum.

Description: take a guided tour of the State Hermitage Storage Centre. You will have access to the unique museum’s spaces and visit one of the world’s largest and most valuable art collections.

Afterwards, you will visit the Fabergé Museum. Peter Carl Fabergé was born in Saint Petersburg and became the official goldsmith to the Russian Imperial Court; the Fabergé house created exquisite jewels and objects, including the legendary series of lavish and ingenious Imperial Easter Eggs. Fabergé’s worldwide reputation attracted royalty, nobility, tycoons, industrialists and the artistic intelligentsia.

Duration: 3-4 hours.

OPTION 5 – Ballet backstage. A tour of the Mariinsky Theatre

Place: Mariinsky Theatre.

Description: visit the legendary Mariinsky Theatre and feel its backstage magic. Accompanied by a Mariinsky Theatre special guide, you will visit theatre areas that are usually inaccessible to the public. You will also learn about the history of the theatre – the main Ballet and Opera stage of the Russian Empire, of world famous composers, dancers, singers and artists who worked at the Mariinsky. The day will continue with a 1-hour boat tour along the Moyka river, to explore the city from the water.

Duration: 2-3 hours.

OPTION 6 – The Tsar’s residence in Saint Petersburg’s suburbs

Place: Tsarskoe Selo (Pushkin).

Description: take a tour of Tsarkoe Selo, where the Romanov Tsars established a suburban estate that, in terms of grandeur and excess, outstrips even Versailles. Tsarkoe Selo is a truly exceptional 18th century palace complex, surrounded by extensive landscaped gardens with diverse and fascinating decorative architecture. Built for Empress Elizabeth

by Bartolomeo Rastrelli, the architect of Saint Petersburg’s Winter Palace, the Catherine Palace is undoubtedly Tsarskoe Selo’s top attraction, particularly renowned for the extraordinary Amber Room.

Duration: 2-3 hours.

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SPEAKERS & CONTENTS

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TIM CORPORAAL, Co-Founder Event StoryBoard Content preview ‘Event StoryBoard Canvas. Innovative, Fast & Visual Event Design’ More and more people see the benefits of co-creative and visual event design, but don’t know how to bring it to life in their daily work. This Event StoryBoard workshop can help! During this interactive session you will learn how to design a pitchable blueprint for your event. From goals to customer journey to Roi, in just 5 simple steps. After the workshop you will: know how to quickly design meaningful, unique and innovative events; feel inspired to design events using co-creation & creative freedom; be able to use a storyboard for your own events.

Biography Tim likes to make good ideas better and bring creativity, meaningfulness and innovation to events. He believes that any idea can be realised, as long as it ‘fits’ with the goals and needs of an event or concept. His creative mind connects the dots between different disciplines resulting into unique opportunities, ideas and innovations. Together with Martijn Timmermans, Tim launched the Event StoryBoard Canvas #Esb in 2015. An event design tool that synchronises event design with audiences’ needs, boosting both creativity and meaningfulness.

BECKI CROSS, Deputy Editor EventMB - Managing Director Events Northern Content preview ‘Event Tech. Creating a Strategy for Better Event Engagement’ This is an exciting time for event technology, but making the wrong decision can be costly in terms of time, money and reputation. This session will consider how to choose the right solution for your event objectives and create a strategy for gaining maximum buy-in and engagement with your audience and stakeholders. Learn the common mistakes to avoid and receive actionable tips and real life examples. As a result of this session you will be empowered to make better event tech decisions and ensure a better return on your investment.

Biography Becky Cross established Uk-based event management company and Sme Events Northern Ltd. in 2004. Becki has organised events ranging from conferences to exhibitions, festivals to awards ceremonies, fashion shows to golf tournaments and everything in between. Organising conferences and corporate events is Becki’s passion and she believes that conferences should never be boring! She enjoys incorporating event technologies and social media into the mix and working closely with a diverse range of clients to achieve their event objectives. Becki is also interested in innovation and how entrepreneurial thinking and skills can be encouraged; she is the deputy editor of EventMB, which she describes as her dream job alongside event planning!

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COLJA M. DAMS, Ceo Vok Dams Agency for Events & Live-Marketing Content preview ‘From Events to Live Campaigns or: The Future of Wow. How Current Social Trends Shape How Agencies Need to Do Their Work’ According to research from Vok Dams, more than 75% of all Raps already contain requests to combine the live-experience with its immense contact intensity with Mosul (mobile applications, social media und location based services). And increasingly, the event is no longer one mere communication channel amongst others, but - as it generates content for all other channels - it becomes a live campaign. So, taking current social trends and their impact on event planning into consideration: how can you turn an event into a live campaign? How can you unleash the full potential of your participants and keep them focused on what you want them to do? How do you ensure you really enthuse a ‘smombie’?

Get the most out of all the ‘real-time producers’ in the audience? And how does goggling content come into this? What do all these trends mean for agencies? And how will they influence and change the agency landscape? In short: the event planning requirements of now and how you ensure the ‘wow’ in the future.

Biography Colja M. Dams has been president/Ceo of the Vok Dams Gruppe since 1998. Since the foundation in 1971, the agency has been one of the international market leaders in LiveMarketing and Events.

Graduated as an economist at the Witten/Herdecke University in Germany, he quickly recognised the importance of internationalisation in the special events business. Thanks to his efforts, the Wuppertal headquartered agency has established five additional German offices in Frankfurt, Hamburg, Stuttgart, Berlin and Munich as well as successful subsidiaries in the Middle East (Dubai), China (Shanghai & Beijing), France (Bordeaux), England (London), Eastern Europe (Prague), Iberia (Madrid), South America (São Paulo) and the Usa (New York).

Furthermore, he has established new standards in the fields of Events and Live-Marketing, which are constantly developed by Vok Dams Consulting.

GERD DE BRUYCKER, EuBea 2016 Jury President, Marketing Director Northern Europe, Head of Event Marketing Emea Cisco Content preview ‘Events as part of the Customer Journey and Marketing Mix. Cisco Live Case Story’ In this session you will learn what the opportunities and barriers are for developing a content and networking strategy that delivers Return On Investment. What does a ‘customer first approach’ mean? How do attendees become participants?

How do we handle this at Cisco, and more specifically for our flagship event Cisco Live.

Biography Gerd De Bruycker leads the Cisco marketing team for Northern Europe (11 countries) and is in charge of Cisco’s Emea events marketing team (12 people). He and his team are responsible for Cisco’s top events in the region, like Cisco Live, Cisco’s tradeshow participation, the overall event strategy and working out services to enable local marketers to execute local events. For Cisco Live they have won several internal and external industry awards. Under his leadership, the event has grown from 4,000 to 11,000 33

people over 5 editions and has become one of Cisco’s flagship events. Before joining Cisco 6 years ago, he worked for almost 10 years at Microsoft on a country, regional and worldwide level, mostly running events in major European cities and the Middle East. Gerd also teaches corporate event management at a college in Belgium.

ERIC DE GROOT, Meeting Designer and Managing Partner MindMeeting Content preview ‘Applied Creativity 3.0. A Keyshop to Explore Your Potential’ In this plenary workshop, we explore the very essence of what unites us and makes our sector fascinating: applied creativity.

Exploring this creativity opens our minds towards the future in which we, event creators, can choose where to apply our muscle power. We will execute a number of energetic large group exercises and draw conclusions, using basic principles to touch hearts and minds through meeting design. In doing this, delegates will learn about new fields to apply their event skills and, as a result, be able to increase their economic resilience.

Biography Eric de Groot is one of the very first meeting designers. His pioneering work started in 1992; now he caters to the national (Dutch) market in De Wet van Thomas and internationally in MindMeeting. Thanks to his background in drama-education, he takes a broad, human as well as an educational perspective to meetings and meeting processes. Eric regularly conducts workshops and learning sessions for professionals in the meeting industry as well as in other educational contexts. The book he wrote on Meeting Design with his co-writer and business partner Mike van der Vijver, ‘Into the Heart of Meetings’ - the bible of Meeting Design, as readers say - was released at the beginning of 2013. Eric developed many effective formats, like The Synthesis Debate, Experience Carousels and the Powerstand. He won a number of awards, like the best session Award at Fresh 13 in Copenhagen, the Golden Giraffe for the 1999 Best Business Event in the Netherlands and 2015 Best Conference at Eventex in Bulgaria. Eric lives on a yacht in the north of the Netherlands.

ELLING HAMSO, Managing Partner Event Roi Institute Content preview ‘Proving the Value of Meetings and Events’ Do you know how to set measurable objectives, design learning experiences and measure results?

Learn to use a consistent approach to define objectives and to measure results.

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Biography Elling Hamso is managing partner of Event Roi Institute, a leading expert on how to measure results from meetings and events, and spends most of his time as a trainer and consultant to event agencies and corporate event planners across Europe. As well as being part of the 2016 EuBea jury, he is currently also a member of the Middle East Awards and a number of national best event award programmes. Conference & Incentive Travel magazine ranked him fifth on their list of the 50 most influential people in the UK’s meetings and events industry and Eventbranche magazine named him third among the 30 most influential professionals in the meetings and events industry in the Netherlands.

He consults and speaks on subjects such as Roi, events industry trends and meeting

design. Elling is a management sciences graduate and holds a Ph.D. in procurement strategy from Manchester University.

KEVIN JACKSON, Past President Ilea UK / Director of Ideas and Innovation The Experience is the Marketing Content preview ‘Mobile Becomes the Norm. How to Build Emotional Connection and a Consistent Brand Experience Across Multiple Channels’ Besides face-to-face, event participants can access and influence events through multiple mobile platforms. What are the challenges of mobility and how can event organisers create a consistent omni-channel brand experience that will allow us to build emotional connection with our customers and ensure their loyalty?

Biography Kevin has been an influential thought-leader with some of the world’s most respected marketing services groups, including Interpublic, Grey and Saatchi. Working with a vast range of brands, from adidas to Zumba, he has explored every discipline within the marketing mix.

Although this world has evolved over the last 30 years, his singular focus has remained unchanged. In short, he makes growth happen. Cutting through the complexity and confusion that tends to inhibit business success, Kevin brings a rare perspective on every touchpoint between a brand and its most valuable audiences, as he targets his clients’ strategic objectives, and finds creative ways to solve their problems. As a natural disruptor, industry visionary and innovator, with an unrivalled track record of success behind him, he has a passion for helping businesses to achieve their true growth potential.

TIMO KIURU, Creative Director & Founder The Unthinkable Content preview The Future of Experiential Marketing This session is a deep dive into the future and trends of experiential marketing. What are the major societal changes affecting the industry? How the agencies need to change? What kind of possibilities are there ahead of us all? Welcome to an intriguing and inspiring journey to the future of possibilities.

Timo will be among the speakers at the round table ‘From Events to Live Campaigns, or: The Future of Wow. How Current Social Trends Shape How Agencies Need to Do Their Work’ hosted by Colja Dams, ceo Vok Dams, Agency for Events & Live Marketing .

Biography Timo Kiuru is an award-winning creative director & consultant, ‘40 Under 40’ Industry Leader 2016 Honoree by Connect Corporate magazine, former television producer, dancer, columnist, contributor for Highsnobiety.com, blogger for The Huffington Post, Alwaysvaluelove.com non-profit fashion brand founder, entrepreneur, author of the first-ever book written on Experiential Creative Planning and a global citizen originally from Finland. With over 10 years’ experience in the entertainment and experiential marketing industry, Timo now leads fully integrated projects as a creative consultant and director for cutting-edge brands; creating business-driven, strategic & truly creative campaigns. Timo has worked with the world’s leading brands like Samsung, Nokia, McLaren, Rovio, Cosmopolitan, The Huffington Post, Highsnobiety and SK-II.

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JENS OLIVER MAYER, Managing Director Germany Jack Morton Worldwide Content preview ‘What’s missing from your experience tech strategy?’

The relationship between events and technology is a subject of much debate and experimentation; clients are asking for the latest technology and our industry has a rich heritage when it comes to harnessing new and innovative technologies to create ever more impressive, immersive and interactive experiences. But we risk using it for its own sake, forgetting that it is great ideas - not great technologies - that engage audiences and deliver effective results for brands. So technology can be a great enabler, but it can’t create a great experience on its own. For most content marketers, sourcing or creating content is their biggest challenge. In our industry, however, we have always been creating killer content. It’s just that we often haven’t had a strategy to share it or to target it as a marketing tool.

Learn more about the importance of combining a digital and non digital strategy and about four Experience Principles: 1. Be human; 2. Be useful; 3. Invite participation; 4. Build community.

Biography Jens has built his career helping brands to build strong relationships with the people that mater most to them, through live and digital marketing. He leads our offices for the German-speaking market, working with clients including Samsung, Novartis, Sasic and Here, as well as some leading brands in the automotive industry. With more than 20 years experience in the brand experience industry, Jens has a special passion for integrating live events and the digital world. Prior to joining Jack, he was Managing Director for agencies including Informa Business Communication and Ivbc. He has created brand experiences for clients including Accenture, Bmw, Kpmg, Dell, Intel, Esprit, Hugo Boss, Ikea, Frankfurter Allgemeine Zeitung, Hamburg@work and the German Ministry of Foreign Affairs.

GIL PETERSIL, Speaker and Serial Entrepreneur Networking Mastery Coach Content preview ‘Introduction to the Breakout Sessions, Workshops, Expert 1-to-1 Sessions, Strategic Networking. Highly Effective Results’ Effective networking is equally vital to your personal success as well as your organisation’s. Building relationships and adding value to them can help achieve many goals. From Gil`s speech you will learn what are the best techniques to connect with people at events and what mistakes to avoid on-site.

Biography With over 18 years of business and networking experience gained in Israel, Canada, Usa, England and Russia, Gil Petersil is now an adventurous coach, successful entrepreneur and a passionate accelerator of people. Gil has co-founded 15 companies ranging from organic retail shops and restaurants, all the way to mobile apps and the leading speakers bureau. He has mentored over 200 startups in diverse business industries. Gil has been both a producer and a speaker at hundreds of events all over the world. He has shared the stage with such legendary trainers as Brian Tracy, Allan Pease, Keith Ferrazzi, Robert Cialdini, David Allan, 36

Michael Roach and Jordan Belford, also known as The Wolf of Wall Street. After co-founding, managing and mentoring dozens of diverse global projects, Gil focuses his time on Edutainment & Networking activities within international events, with a three-pillar mission to Discover, Connect & Empower.

LUC PETIT, Ceo & Managing Director Luc Petit Creation, Best Event Awards 2015 Winner Content preview Luc will be among the speakers at the round table ‘From Events to Live Campaigns, or: The Future of Wow. How Current Social Trends Shape How Agencies Need to Do Their Work’ hosted by Colja Dams, ceo Vok Dams, Agency for Events & Live Marketing.

Biography Luc Petit is a Belgian artistic director, designer and creator of shows, major events, exhibitions and museum spaces. His training as a film-maker initially led to involvements in audiovisual productions. For than 30 years, he has been designing shows all over the world: parades, fashion shows, opening ceremonies, touring shows… Among his productions are ‘Inferno’, a lights & sounds show held in Bastogne, awarded by the Trophée de l’Evénement Exceptionnel, the opening show for the bicentenary of the legendary Battle of Waterloo for which, with VO Communication and Verhulst Events & Partners, he won 8 awards last year or ‘Décrocher la lune’. Nowadays, Luc is developing two different projects for a Chinese entertainment group. A true magician of theatre arts, Luc combines all the most innovative disciplines and technical means to present, at each show, stunning atmospheres that nevertheless remain within the context of his artistic and human approach.

WILLIAM THOMSON, Head Honcho Gallus Events Content preview ‘Where Event Creativity Lives and How to Make It Thrive’ In everyday life being different is difficult, but in the world of events being different is exceptionally challenging. It is not enough to have innovative and creative ideas; event organisers must have an understanding and appreciation of behavioural change. William has identified the main internal and external barriers that stymie innovation, creativity and change and in this session he will help individual attendees to identify and prepare to overcome their most challenging barriers. The main objective of this session is not only to stimulate creative ideas, but to support event planners in making those changes stick! In this interactive and inspirational session, William will look at the seven things that really creative events have in common and he will help planners generate creative ideas for their next event. As well as a notebook full of ideas, attendees will return to the office with a roadmap for influencing their organisation and their stakeholders’ behaviour in supporting their heightened sense of creativity.

Biography William Thomson has organised over 700 events during his 20 years in the events industry. As former head of events at the Institute of Chartered Accountants in England and Wales, the Council of Mortgage Lenders and the British Bankers’ Association, William 37

has implemented organisational change in three commercial event departments. While carrying over event consultancy for almost 10 years, William has supported many organisations to develop and implement creative and innovative ideas. A published author of ‘Successful Events For Not For Profit Organisations’, he has been a leading voice in the event industry for many years. William has an impressive list of past clients, including some of the largest membership bodies in Europe. William has also worked with the world’s biggest exhibition company. As a meeting designer and past curator of Europe’s first Event Technology gathering, he works at the cutting edge of events. He has a vast knowledge of the events business and can be seen speaking on various aspects of events across the World. William is also regularly quoted in the events industry press and has written articles and blog posts for many of the top event publications on many aspects of event management. His Gallus Events blog regularly appears in lists of top resources for event planners.

MARTIJN TIMMERMANNS, Co-Founder & Creative Director The Red Line Project & Event StoryBoard Content preview ‘Event StoryBoard Canvas. Innovative, Fast & Visual Event Design’ More and more people see the benefits of co-creative and visual event design, but don’t know how to bring it to life in their daily work. This Event StoryBoard workshop can help!

During this interactive session you will learn how to design a pitchable blueprint for your event. From goals to customer journey to ROI, in just 5 simple steps. After the workshop you will: know how to quickly design meaningful, unique and innovative events; feel inspired to design events using co-creation & creative freedom; be able to use a storyboard for your own events.

Biography Martijn Timmermans (1971) is co-founder and creative director of The Red Line Project, an Amsterdam-based events experience design agency. Martijn started his career in marketing at Disneyland, Marriott and Singapore Airlines. From there he moved into performance art as a storyteller at Poetry Jockey, with highlights as resident artist at the Supperclub and performing for the Dutch King & Queen. As a producer he toured throughout Europe for San Francisco based brand experience agency KenwoodX. In 2012 he started his own agency, The Red Line Project, to design storytelling events.

Together with Tim Corporaal, in 2015 Martijn launched the Event StoryBoard Canvas #ESB. An event design tool that synchronises event design with audiences’ needs, boosting both creativity and meaningfulness. For his views and experience on interdisciplinary event design, audience engagement and storytelling practices he is invited to speak frequently.

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MAARTEN VANNESTE, President Meeting Design Institute Content preview ‘Objective-Based Meeting Design for Higher Effectiveness’ The world of meeting professionals is changing rapidly and staying up to speed becomes ever more important. Technology is changing many aspects of meeting planning and the knowledge and skills must evolve to keep up with the new needs. The new generation of participants, the drive for more ROI and the need for business impact are just a few of the

global drivers behind a drastically changing landscape. Meetings and events are growing into new environments, adopting new methods and adding many things that are totally new to the job of the meeting planner. Objective-based meeting design is fundamental and all its components are crucial in moving forward. In this session, participants will be provided with basic information, applications, tools and techniques that can be easily applied in the design of future meetings, conferences and events.

The Learning Carousel. 2 Minutes to Succeed Visitors looking for a different way to quickly and effectively understand the latest technological trends in meetings and events, need look no further than the Learning Carousel. Created and moderated by the Meeting Design Institute, this unusual format allows groups of visitors to swiftly see and learn from leading technology suppliers.

Moving around a table-top presentation suite in groups of up to 10 people, each exhibitor will have just two minutes to ‘pitch’ their latest ideas, products and services to a receptive audience of visitors and buyers, who then have three minutes for questions before moving onto the next presentation.

Maarten will also present to the press the first Russian edition of his bestseller Meeting Architecture, a manifesto. EuBea participants will be the first to see the book and get their copy signed by the author.

Biography Maarten Vanneste started his company Abbit Video in 1982. It grew from an AV production company to a full service meeting design company. After more than 30 years, he is seen as a meeting industry leader and visionary with a focus on meeting design. His Cmm’s business-plan project became reality as the Meeting Support Institute (2006). The now called Meeting Design Institute is a member-based organisation that educates and exposes meeting planners to meeting design and its toolbox. In 2007, Maarten wrote the groundbreaking book ‘Meeting Architecture, a manifesto’. This became an industry bestseller that lead to an international movement and educational projects. With a focus on the objective-based meeting design, the Meeting Design Institute organises events like the Fresh Conference and education programmes like a 5-day training in Meeting Architecture. The 2013 Meeting Architecture Process (Map) workbook provides a standard Meeting Design methodology. Maarten is an influential innovator, author, trainer and speaker. For his relentless work and influence in the Meetings industry, he received the Imex Academy Award in 2005 and the Mpi Rise Award for Industry Leadership in 2011

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JURY

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GERD DE BRUYCKER EUBEA 2016 JURY PRESIDENT Marketing Director Northern Europe, Head of Event Marketing Emea Cisco Gerd De Bruycker leads the Cisco marketing team for Northern Europe (11 countries) and is in charge of Cisco’s Emea events marketing team (12 people). He and his team are responsible for Cisco’s top events in the region, like Cisco Live, Cisco’s tradeshow participation, the overall event strategy and working out services to enable local marketers to execute local events. For Cisco Live, they have won several internal and external industry awards. Under his leadership, the event has grown from 4,000 to 11,000 people over 5 editions and has become one of Cisco’s flagship events. Before joining Cisco 6 years ago, he worked for almost 10 years at Microsoft on a country, regional and worldwide level, mostly running events in major European cities and the Middle East. Gerd also teaches corporate event management at a college in Belgium.

ROCÍO ALMODOVAR BOAL Experiential Marketing Senior Manager, Western Europe Coca-Cola Rocío was born in Madrid, Spain, and has been a passionate of communications since she began to talk. On completing her studies in advertising and public relations (Complutense University of Madrid), she began her professional career working at Sexto Sentido Comunicación, handling events, press releases and public relations activities for brands such as Pernod Ricard and Chrysler Jeep. In 2001 she moved to an international communications agency based in Madrid, Comunica +A, as account manager for Coca-Cola Iberia, leading promotional, experiential and other below the line activities.

She also helped in the opening of Comunica+A Brazil headquarters in Rio de Janeiro, also delivering account services for Telecom Italia Mobile on its startup in the Brazilian market. On her return to Spain, Rocío joined The Coca-Cola Company, and has covered different roles within the Iberian division in the past 12 years. From public affairs and social corporate responsibility – a Masters degree on this discipline, to assets management and events, collaborating with the digital communications strategy in mobile Apps, Crm and social media channels, or her final position as creative and content excellence manager producing some of the most relevant campaigns in Spain and Portugal in recent years. Her last move was in 2015, when she accepted the role of experiential marketing senior manager for Western Europe, under the media and connections direction, leading the consumer experiences strategies across 14 markets.

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BERTRAND BIARD President Lévénement (Association of French Event Communication Agencies) Bertrand Biard, an expert in communication strategies, is co-founder & partner of Manifestory (Communication Agency), board member of Unimev (French Federation of Events Industries), board member of Syntec (Federation of Trade Unions of French companies specialised in the professions of engineering, IT services, research and consultancy, recruitment and training).

For 15 years he has managed communication agencies, advising major industrial and commercial companies. He has also led major Crédit Agricole group transversal projects of internal and external communication for 12 years.

PAULO CAMPOS COSTA Director of Global Coordination of Brand, Marketing and Communication Department Edp After a degree in law, post-graduate studies in intellectual property and copyright by the University of Lisbon, he graduated in 2013 from the Advance Management Program at Harvard Business School. In 1988 he began work as a journalist at Rtp, Rádio Televisão Portuguesa. In 2002 he moved to Galp Energia, where he was responsible for communication with the media in Portugal and Spain. In 2004 he started working in corporate communications at Portugal Telecom. After that, he exercised media relations deputy functions for the Minister of Public Works, Transport and Communication at the XVI Constitutional Government of Portugal. In 2006 he joined Edp, Energias de Portugal, as brand and communication director. Currently he is director of global coordination of the brand, marketing and communication department and is responsible for communication in Portugal, Spain, the United States and Brazil. Here, he is also marketing, communication and sustainability director and administrator at Edp´s Institute and Edp Comercial. He holds a vice president role at the Fundação Luso-Brasileira and is part of the Marketeer Magazine editorial board. He has been a jury member for several communication, marketing and creativity awards, such as Prémios Meios&Publicidade and Prémios Iade.

ROESLAN DANOEKOESOEMO Global Sponsorship Manager Heineken International Roeslan graduated from Delft University of Technology in 2007, where he obtained a Master of Science degree in Innovation Management. After graduation, Roeslan decided to pursue a more commercial career and was selected to enrol in Heineken’s Commercial Management Graduate Programme. This programme consisted of various six-month projects in different countries and operating 43

companies. After successfully finalising this programme, Roeslan joined Heineken’s global marketing team in 2009. Here he held various positions in the global sponsorship & events department, focused on Heineken’s Sports platforms. In 2011, Roeslan became responsible for all events and brand activation around Heineken’s global Uefa Champions League and Rugby World Cup sponsorships. In 2014 Roeslan moved from the area of sports to the area of entertainment, where he became global sponsorship manager for all film and music platforms. This included Heineken’s global James Bond marketing campaign around the movie ‘Spectre’, and Heineken’s music initiatives and festivals worldwide. A fanatic sportsman, Roeslan has a special interest in martial arts and practises daily the discipline of Mixed Martial Arts.

ALAIN DE GREEF Head of Sponsoring & Events Bnp Paribas Fortis Alain De Greef’s journey is quite atypical. He holds a Masters degree in physical education, specialising in sports marketing and Ict. He started his career in an educational environment before switching to a sports federation. Later, he made another 180 degree career turn towards the private sector and became professionally active in the communications and events sectors. In 2003, he was appointed director of the sports department of Dialogic communication & marketing agency, where he managed the organisation of large sport events. Later, he was in charge of the organisation of events and partnerships of the National King Baudouin Stadium in Brussels. He continued this journey while working for Suseia and being responsible, amongst others things, for Belgian hospitality during the Olympic Games in Beijing (2008) and Vancouver (2010). After that, he implemented the sponsoring contract between Ing Bank and the Belgian national football team. Since 2011, Alain is head of sponsoring & events at Bnp Paribas Fortis.

Meanwhile he stays active in the sports sector, presiding two Olympic Sports Federations (Snow Sport Federation and Fencing Federation). Alain is also the current president of Bea (Benelux Event Awards).

ANDREA FAFLÍKOVÁ EUBEA 2016 JURY VICE PRESIDENT Ceema PR & Event Manager The Lego Group On completing her studies, Andrea joined Euro Rscg/Havas, at the international communication agency’s Prague offices, in the Czech Republic. Within a few years, she progressed to the role of heading the agency’s Corporate Communications unit. After almost a decade working in advertising, she joined a newly formed team within the Czech Football Association, and worked as managing director of the Czech FA’s business unit, established to support and promote Czech youth football. During this time, she represented the Czech FA at Uefa seminars and presented Czech football projects on a European platform. Furthermore, she graduated in Football Management at the 44

University of Lausanne, a special programme developed by Uefa. Andrea currently works at The Lego Group and is in charge of setting PR & event strategies in Central Europe, the Middle East and Africa (Ceemea).

LUCA FAVETTA EUBEA 2016 JURY VICE PRESIDENT Past President EuBea Jury, Global Event Marketing Expert With a broad experience in integrated marketing communication, strategic and operational events management acquired from large IT multinational corporations, Luca Favetta is a recognised leader within the meeting and travel industry and related professional associations. He is focused on strategic event planning, logistic operations and vendor management and is highly skilled in managing largescale events, hospitality programmes and sponsorships. Luca recently stepped down from the post of senior director global events and programs – HP marketing at Hewlett-Packard International, Geneva, Switzerland. Here, his core responsibilities included managing key global demand generation programmes to improve efficiency and effectiveness, while supporting global events strategy and corporate business objectives. With 25+ years of corporate events experience, Luca was previously senior director global events Emea at Sap SA and a member of the International Board of Directors at Meeting Professionals International (Mpi). An alumnus of Iulm (Libera Università di Lingue e Comunicazione, Milan), he seats on the advisory board of EuBea, and Ibtm World. He has also served as a faculty member for the Master in tourism management at Iulm in Milan, and Ecm (European Cities of Marketing) Summer School. In 2006, Luca Favetta received the Jmic (Joint Meeting Industry Council) Unity Award.

BELÉN FIERRO Head of Protocol and Events Spain Airbus Group Back in 1992, after landing – a little by accident – at the press and public relations department of the former Casa, Belén discovered a world that has been her life since then, exciting enough as to make her go back to college and graduate at the Facultad de Ciencias de la Información. The company, the department and herself, have grown somewhat in parallel. Today, Airbus Group is a multinational company, widely established across the globe, with more than 140,000 employees from over 100 countries. The communication department is totally integrated within the Group. This provides endless possibilities to the area of Comms. Belén has the privilege of leading a wonderful and highly motivated team, devoted to events, protocol and public relations. And it has been like this for over 16 years. Hundreds of events and thousands of visits have granted this team loads of experience and satisfaction. Besides organising events, hospitality and offering Protocol advise in Spain for the entire Airbus Group, being integrated in a transnational team has had 45

the additional advantage of allowing Belén to prepare and participate in events, fairs, exhibitions, etc., beyond her Spanish borders.

CRISTIANO FIORIO EUBEA 2016 JURY VICE PRESIDENT Emea Region Bmc: Brand Promotion Manager Sales: Licensing and Merchandising Manager Fiat Chrysler Automobiles After being president and ceo of Fiorio management, a company specialised in sports events, sports marketing and communication, which he had established between 2006 and 2007, Cristiano has been a member of the Steering Committee of Alpitour World, head of innovation of Alpitour World, head of B2B of Alpitour World and ceo and general manager of A World of Events. In 2011 and 2012 he was president & ceo at A World of Events, ceo at Alessandro Rosso Incentive, vice executive president for Alessandro Rosso Group and member of the board. In March 2013, he joined Fca Group within brand marketing and communications, covering the position of head of communication service, cross brand Emea Region. Lately he has been appointed as head of brand promotion, all brands – Emea Region, head of events programme management within brand marketing and communications, and head of licensing and merchandising and co-branded products – all brands – worldwide, member of Emea Commercial Committee within Sales. Cristiano graduated in Business Administration at the International University of Monaco (Ium).

He is a guest speaker for Sda Bocconi – Milan, where he has held speeches in the marketing area, for Master degree courses.

ELLING HAMSO Managing Partner Event Roi Institute Elling Hamso is managing partner of Event Roi Institute, a leading expert on how to measure results from meetings and events, and spends most of his time as a trainer and consultant to event agencies and corporate event planners across Europe. As well as being part of the 2016 EuBea jury, he is currently also a member of the Middle East Awards and a number of national best event award programmes.

Conference & Incentive Travel magazine ranked him fifth on their list of the 50 most influential people in the UK’s meetings and events industry and Eventbranche magazine named him third among the 30 most influential professionals in the meetings and events industry in the Netherlands. He consults and speaks on subjects such as Roi, events industry trends and meeting design. Elling is a management sciences graduate and holds a Ph.D. in procurement strategy from Manchester University.

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CARLO HERMES Past President EuBea Jury, Global Event Marketing Expert Carlo has been working in the communications industry for 25 years, focusing on corporate events and important communication projects. He worked in the marketing and communication department of several important companies: British Airways, Olivetti and Enel. In 2007, he was executive director of the ‘World Energy Congress’. As a founder of Hermes & Partners Srl, he is a consultant for major companies, like Eni, Generali, Telecom Italia, Banca Popolare and for the Italian government, dealing with ceremonies and events. He teaches events management and communication.

KEVIN JACKSON Past President Ilea UK / Director of Ideas and Innovation The Experience is the Marketing Kevin has been an influential thought-leader with some of the world’s most respected marketing services groups, including Interpublic, Grey and Saatchi. Working with a vast range of brands, from adidas to Zumba, he has explored every discipline within the marketing mix. Although this world has evolved over the last 30 years, his singular focus has remained unchanged.

In short, he makes growth happen. Cutting through the complexity and confusion that tends to inhibit business success, Kevin brings a rare perspective on every touchpoint between a brand and its most valuable audiences, as he targets his clients’ strategic objectives, and finds creative ways to solve their problems. As a natural disruptor, industry visionary and innovator, with an unrivalled track record of success behind him, he has a passion for helping businesses to achieve their true growth potential.

MAAYKE KÖNEMANN Strategic Relationship Marketer / Global Marketing Ing Wholesale Banking After graduating from the Hotel Management School in Maastricht in 2003, Maayke started her career in trade shows at Telegraaf Media Groep, one of Holland’s largest publishers, and later on at Rai Amsterdam Convention Centre. Over the past 8 years, Maayke has been working in various sponsorship and event related positions with Ing, a multinational financial institution with 52,000 employees offering retail and wholesale banking services to customers in over 40 countries. Here she was responsible for numerous international client events, such as the Fifa World Cup and Uefa European Cup for the Dutch National football team, and Sibos, the leading financial conference. Within her current position, she is a strategic advisor for senior executives on relationship marketing & sponsoring policy for wholesale banking globally. Maayke lives in Naarden, the Netherlands, is married and has two sons.

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EVGENIA MARKOVA Vice President Dept. of Strategic Marketing Abr Management Evgenia was born in Moscow, Russia. She has worked for global multinational companies like Siemens, Philips (head of corporate communications; head of marketing in Russia and Cis, healthcare sector), and for large-scale Russian companies, including Russian Railways, where she held the position of deputy director for strategic marketing. Evgenia has been a team leader for large-scale B2B and non-profit/charity projects. She is a well-experienced specialist in both strategic marketing and execution. She currently holds the position of vice president for strategic marketing at Abr Management.

ANTON MOLNAR Director of Corporate and Marketing Communications Slovnaft, member of Mol Group Anton graduated from the University of Economics in Bratislava, Slovakia, where he obtained a Master’s degree in Finance. After graduation Anton gained a position at the Slovakian radio as part of the national volunteering scheme.

Thanks to his new media skills, he soon started to work as a reporter and later on as a moderator with morning shows and night interviews. Moving to the television screens, between 2004 and 2006 Anton worked as a reporter on economic and energy issues. After a successful seven years in media, he decided to pursue a career in the commercial sector and was selected by Slovnaft, a company producing and selling oil and refinery products, to help with public relations. Here he held various positions as specialist, spokesperson and currently as a director of corporate and marketing communications. Holding this position since 2012, he is responsible for core markets of Slovnaft in Slovakia, the Czech Republic, Poland and Austria. The acquisition of both Eni and Agip filling stations in Slovakia and the Czech Republic, under the Mol Group, have been his biggest projects over the last 2 years. Anton believed in the great talent of the Slovak motorcycle driver, Stefan Svitko, that thanks to the long-lasting sponsorship from Slovnaft, achieved 2nd place at the 2016 Dakar Rally and became the best performing European (non-factory) driver.

OLGA MUGATINA Ceo Saint Petersburg Convention Bureau Olga Mugatina is ceo of Saint Petersburg Convention Bureau, with more than 10 years of global experience in the event and meeting industry. Prior to her current role, Olga served as the head of department for project development at Vdnh, one of the largest exhibition and recreation complexes in the world. She held various leadership positions in the meeting and event industry, including conventions department 48

deputy head at Expocentre and managing director at R&C Market Research Company, ResteC Group. Olga is an accomplished exhibition and meetings industry professional with experience in all aspects of successful marketing, event planning, management and operations at the corporate level. She has an expertise in conceptualising and launching new products, developing and executing strategic plans, setting and administering budgets, as well as managing projects from inception to successful completion. Born and raised in Saint Petersburg, Olga studied Political Science at the city’s State University.

MICHAEL MÜLLER Corporate Marketing Manager Samsung Michael Müller is a marketing professional with over 16 years’ experience in leading positions for national/ international projects and campaigns. In 1999 he joined Samsung Electronics Germany. Since 2001 he has worked in the corporate marketing department, covering different roles and projects including business campaigning, trade shows, sponsorships, events and strategic marketing alliances. As head of live communication, he was responsible for strategic and operative planning, as well as the execution of strategic partnerships, global sponsorships, corporate event formats and business development projects. In his current function he assists the Cmo of Samsung Germany in the planning and production of lighthouse projects and management communication. For his ongoing innovation and efforts, he has received several recognitions such as European Best Event Awards or Employee of the Year in Europe. Due to his deep insights in live communication, and his broad range of working experience, he is a valued member of the European Best Event Award Jury since 2011.

ALEGRA O’HARE Global VP Brand Communications adidas Originals and Core Born near Lake Como, Alegra spent her childhood growing up between Chicago and Venice, Italy. She graduated in Psychology at Washington and Lee University in Virginia (Usa) and began her career in marketing, working in brand communications for Sara Lee Corporation. She then worked for Bang & Olufsen and VF Corporation, to name a few companies, with her most recent position as senior director global brand communications for adidas HQ in Herzogenaurach, Germany. Alegra leads the global marketing team that creates all consumer-facing content for the adidas Originals lifestyle division. She is responsible for the brand’s entire marketing creative campaigns, where Originals strives to challenge cultural and creative boundaries, inspiring consumers to remove all barriers to creativity. Her role also includes the deployment on all channels, including retail, PR, digital and social media.

A recent launch: the global adidas Originals Snapchat channel, that took place during the Pharrell Williams Pink Beach launch in LA on May 13th, 2016. She believes that the 49

fundamentals of great marketing lie in courage, creativity and community – all values that lie at the heart of adidas Originals. Alegra lives in Nuremberg, Germany and is also a certified sommelier.

DANIELE PENNA Head of Group Strategic Sponsorships UniCredit Daniele is responsible for the strategic sponsorships activities at UniCredit, including the Uefa Champions League and Uefa Europa League. As a senior brand and marketing manager, his responsibilities range from identifying the company’s global strategic objectives and securing the ideal rights package to determine a significant impact on brand equity and revenues on a pan-European scale, down to defining an actionable activation plan, bringing it to life by overseeing global and local campaigns’ executions and measuring the selected global marketing platforms’ performances. He joined UniCredit in 2007 as a member of the brand and change management unit. He began his career at the European financial giant, successfully managing the rebranding activities of Capitalia Banking Group following its merge with UniCredit that year, after which he was involved in the definition and launch of the strategic sponsorships project of the group, which serve as the sole marketing and communication platform aiming to support UniCredit’s global business goals.

BEATE SCHLEGEL Corporate Communication Manager for Events & Trade Show Siemens After completing a degree in Tourism and Economics, she started her career with various positions in hotel management.

Since 1997 she has been responsible for worldwide events and trade shows within the corporate communication department at Siemens AG, here to emphasise such fairs as the World Energy council or events like the Siemens Directors’ Club, that she has taken care of for the last 15 years. Due to her specific experience, she is also an honoured consultant for several boards at Siemens AG. MAARTEN SCHRAM Founder & Chairman LiveCom Alliance / Managing Director Idea (Independent Dutch Event Association) Maarten Schram is founder and chairman at LiveCom Alliance, a Pan-European network aiming to develop our industry through exchange of local expertise and best practices. Maarten is also managing director at the Independent Dutch Event Association (Idea), the association for Dutch event and live communication agencies. He has 50

worked in the event and live communication industry for over 20 years, since graduating from the InterCollege Business School in The Hague. Before accepting the role of managing director at IDEA, Maarten was a director at the well-established Dutch event agency Effectgroep. He believes in developing the industry by bringing local expertise and best practices to Pan-European level. A true ambassador of Dutch event creativity and craftsmanship.

ROLF SCHUMANN Skoda Auto Rolf started with medicine studies, followed by studies in marketing and communication whilst already part of the advertising world: for 4 years he worked for Young & Rubicam’s Pharma Division. This was followed by an invitation to build up a similar agency for Saatchi & Saatchi.

After almost 10 years in advertising, he decided to give his life a complete new spin by changing culture, branch, language and side of the fence within one move. As head of marketing communication, he joined the Czech Car manufacturer Skoda in 2002. In 2008 it was ‘go East’ again, as he became marketing director for Skoda’s launch in China, the biggest automobile market worldwide. Since 2010 he has returned to Mlada Boleslav, now responsible for the global marketing communication of Skoda Auto a.s.

RUDOLF SOMMER Senior Corporate Manager EnBW and Watt – Sales & Solutions University studies in economics and business administration at the Bundeswehr University in Munich, and several projects in market research for the automotive and healthcare sector, prompted the decision to focus on so called 3D-brand communication. Since the deregulation of the energy market in Germany, Rudolf Sommer has been responsible for the positioning of new created EnBW corporate brands (such as Yello Strom, NaturEnergie, Watt, etc.) on national and international communication platforms, customer events and sales promotions. International renowned awards like the if-Design Award, DP3D, Die Goldene Flamme, Evain silver or a nomination for the German Design Award, are confirmation of his successful new approach to 3D-brand communication in a no-interest market segment for electricity and energy services. Affected by the so called ‘Energiewende’, politically and economically introduced in Germany’s economy and society since 2012, energy sales companies have focused on customer orientation by implementing customer relationship tools and ‘customised solutions’. In order to optimise resource management and CO2-emission, enhance energy efficiency and reduce environmental costs caused by national or EU emission-taxes, he is now responsible, being ‘the face of EnBW’, for establishing sales platforms and connecting medium sized companies and NGOs (non governmental organisations) - as a main supporting pillar of the German economic system - to EnBW energy consulting solutions.

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ILYA STABROVSKY Head of Marketing Volkswagen Nutzfahrzeuge Volkswagen Group Russia Born in late 70s in Saint Petersburg, Ilya moved to Moscow and spiritually matured into a mixture of Nordic cold-blooded pragmatism and perpetual passion for the action of MoscowCity. After graduating from the management faculty of the Higher School of Economics (Moscow), he experienced opportunities in both B2B and B2C sales and marketing spheres in local and worldwide trading companies. In 2004, Ilya shifted his career expectations to the automotive business of Nissan Motors, and then continued successfully with Volkswagen Group Russia. As the head of its marketing dept., he is now responsible for the overall marketing processes of Volkswagen Nutzfahrzeuge in Russia. The brand skyrocketed to a leading position in Russia’s commercial vehicles’ market and, together with Ilya, went through the once-in-a-lifetime experience of sponsoring the 2014 Sochi Winter Olympic Games. Numerous international events, campaigns, partnerships, launches and brand awards strengthen his passion to the automobile business and to VW in particular. Ilya is married, and explores the new horizons of life with his 8 years old son.

JENNY STRÖM Head of Brand Engagement Swedbank With nearly 20 years of experience, Jenny Ström has covered many different communications roles in Swedbank, Sweden’s largest bank in terms of customer numbers. Jenny is head of the group’s brand engagement at Swedbank since 2005 and is responsible for all group sponsorship agreements and group events.

Jenny is an actress by education, trained in the United States. She is a member of the Swedish Advertisers Committee of Sponsorship and Events (Kse) since 2014.

SVEN THEOBALD Head of Corporate Live & Experience Branding Bayer This Centre of Excellence bundles the management of live and spatial communication for Bayer’s corporate brand. In 2013, he and his team organised the corporate events and exhibitions to celebrate the 150th anniversary of the life science and innovation company. His current focus is on redesigning Bayer’s headquarters’ visitor centre and positioning it as the global centrepiece of experiential branding at Bayer. Sven trained in banking and subsequently earned an interdisciplinary media studies degree at the RheinMain University of Applied Sciences in Wiesbaden, Germany.

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ALISON WILLIAMS Head of Events L’Oréal Professional Products UK and Ireland With over 20 years experience, Alison is head of events for L’Oréal Professional Products, where she leads the events offering across 10 brands within the UK and Ireland. She acts as a consultant to the rest of the 24 brands within the L’Oréal portfolio and for larger international events run by L’Oréal around the world.

She is responsible for delivering live experiences that include country-wide roadshows, large scale exhibitions and award ceremonies, fashion shows, parties, conferences, seminars, photo shoots, consumer-facing experiential events, incentives, sponsorship activities and corporate hospitality which take place both in the UK and across the globe.

Alison is also responsible for overseeing the delivery of all advertising, media, marketing, design, digital and social media and talent management to support all activities in addition to all logistics, production, venue and catering involved in the management of all these events. A judge on panels at numerous recognised national event management awards, in 2015 she was listed at number 11 in the Event Magazine 100 Club 2016, i.e. the 100 most influential people within the UK events industry.

DETLEF WINTZEN Board Member Famab Association for Direct Business Communication / Founder and Managing Director insglück Gesellschaft für Markeninszenierung Detlef Wintzen has been a board member of Famab since 2011. He studied acting and theatrical pedagogy at the UdK Berlin, and at the same time drama, journalism and psychology in Erlangen, Berlin and NYC. He worked as a dramaturge and director at various German theatres. In 1995 he began to take on creative tasks in the field of live communication and in 1999 he took over the team lead of conception/creation at the kogag Bremshey & Domning. In 2000 Detlef founded insglück in Berlin. The agency for live and corporate communication offers a wide range of promotional activities, including a spectrum of events. With the passion of the consistent and sustainable staging of messages, products and brands, the work centres on tailor-made concepts, coherent dramaturgy and effective & professional implementation. Detlef has received numerous esteemed awards for his creative and directing work. For the fourth time, after 2012, 2014 & 2015 Detlef is part of the international EuBea Jury panel.

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JULIA ZHOLYA Head of the International Committee International Council of Naom (National Association of Event Planners in Russia) Julia has been working in the live communication industry for over 15 years. She started her career on the client’s side, in Mercedes-Benz Russia, where she explored structure and features of the industry, but then moved to the agency’s side, where she continues to work nowadays. Over the last 10 years, Julia has moved from ordinary event-management to being the owner of a company specialised in luxury events and Mice, her company now listed among the best agencies in the event industry. Julia has been a pioneer in the development of the methodology of historical immersion – a mix of theatre and historic reconstruction, a life changing experience for high-class events, a new trend in the Mice industry. Julia takes an active part in the development of Russia’s eventindustry. She translates her vision by actively participating in professional associations, such as the Association of Communication and Corporate Media Directors and the National Association of Event Specialists, of which she is an official representative at the first pan-European alliance of event-associations — LiveCom Alliance. She also leads an exclusive column, Ladies First, on the first interactive portal for event professionals in Russia — Event-Forum.ru, which allows her to interview women from the communication industry as well as representatives of global brands and major domestic companies.

PRESS JURY MARINA BELLANTONI, E20 Magazine CHRISTOPH BERNDL, Messe & Event JOSÉ GARCIA AGUAROD, Eventoplus HELI KOIVUNIEMI, Evento NADIA MAKOVA, Live Magazine KERSTIN MEISNER, Memo-Media RUI OCHÔA, Event Point JEAN-PAUL TALBOT, Eventnews.be SJOERD WEIKAMP, Eventbranche Magazine ALEXANDER ZILBERT, Russian Pioneer

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SHORTLIST & ENTRIES

57

SHORTLIST BY CATEGORY

Simmetrico

Alfa Romeo

B2C

Casta Diva Buenos Aires - part of Casta Diva Group - Milan FC2 Events Jack Morton Worldwide Jad Productions Magic Garden & Cheil France MassiveMusic Amsterdam Ojsc Teleradiocompany ‘Petersburg’

CONGRESS/ CONFERENCE

Ubi Bene

Eventum. Conference and seminars Jad Productions

Bwt Best Water Technology Belron International Volvo Car Group

Bmw Group Ergo Hestia Stu

El Cronista Comercial Saint-Gobain Heineken International adidas Group Samsung France

COUNTRY

190 years of Ceska sporitelna Bwt Water Live 2015

Czech Republic

Best of Belron 2016 The Burst – Volvo Car Global Dealer Conference 2016 Alfa Romeo Giulia and Giulia Quadrifoglio 'La meccanica delle emozioni' Bmw Group - The Next 100 Years

Italy Sweden

Premiere of a New Insurance World launch of iHestia

Poland

Flights

Italy

Future Sensations Heineken Spyfie event adidas Nmd S7 Lifechanger Park

Austria

Italy

Germany

France The Netherlands Czech Republic France

Heineken International Heineken presents The Netherlands 'The Takeover' Ojsc Teleradiocompany Scarlet sails - The Russia 'Petersburg' most spectacular worldwide celebration for school graduates Airbnb Airbnb a Night at France Aquarium Sap O2 Czech Republic

Sap Forum.

Plenary Session Elasticom - Vissionary Summit of Life & Business

CONGRESS/CONFERENCE

Ceska sporitelna

EVENT TITLE

Russia Czech Republic

CONVENTION

Ceska sporitelna (Concept One/Signal) Grasl & Partner Event und Marketing Next Scpgrey

Vok Dams Agency for Events and Live Marketing Walk Events

58

CLIENT COMPANY

CULTURAL EVENT

B2B

ORGANIZING COMPANY

ORGANIZING COMPANY

CLIENT COMPANY

Obsession Evenementen & Communicatie S.V.P. Sfeerbeheer & The Extremely Useful Company Scala Mice

Ministry of Health, Welfare and Sports Ideas from Europe

Scpgrey

Volvo Car Group

The Next Web

The Next Web

Vok Dams Agency for Events and Live Marketing

Basf

Innocean Worldwide Europe / Joke Event insglück Gesellschaft für Markeninszenierung

Kia Motors Europe

Jolos Events Lever de rideau Vok Dams Agency for Events and Live Marketing

Swedbank Nespresso France Basf

Fast Forward insglück Gesellschaft für Markeninszenierung, IBG Technology, Xpion Luc Petit Creation Magic Garden & Cheil France Ojsc Teleradiocompany ‘Petersburg’

Kmlp Deutsche Messe

Rapport Agency Skudras metropole

EVENT TITLE

COUNTRY

The Netherlands EU Presidency 2016 The Hague Impact Week - Ideas from Europe Vodafone Turkey Digital Transformation Summit 2016 The Burst– Volvo Car Global Dealer Conference 2016 ‘Calling all crazy ones’ TNW Conference Europe 2016 Basf Creator Space Tour

The Netherlands

Kme Pedc 2016 Ready for Tomorrow InvestmentAktuell 2016 "Room for More" – Pofessional Conference & Evening Gala Swedbank Gala 2016 Blend Dates 2016 Basf Creator Space(TM) Tour

Germany

Floralies 2016 Hanover Trade Fair 2016 'Integrated Industry' – Opening Ceremony Asbl Décrocher la Lune Décrocher la lune VI Samsung France S7 Lifechanger Park

Belgium Germany

Vodafone Turkey

Union Asset Management Holding

The Netherlands Turkey Sweden The Netherlands Germany

Germany

Estonia France Germany

Belgium France

Ojsc Teleradiocompany Scarlet sails - The Russia 'Petersburg' most spectacular worldwide celebration for school graduates Astellas Pharma Emea One Astellas Live UK Untamed Dinner Gastronomic perforLatvia mance 'Seasons'

59

Building The Future Slovakia Edp The Extraordinary Portugal Journey Oriflame CIS Gold Spain Conference Valencia Carglass Best of Belron Germany 2015 – Employee Event

insglück Gesellschaft für Markeninszenierung livewelt & Co.

Carglass Vonovia

Vonovia Day

Event Cube Agency Giggle Group Lbl Communication Group

Epic Esports Events British Aiways The Government of Moscow, the Department for Multicultural Policy, Interregional Cooperation and Tourism of Moscow Samsung France

Epicenter: Moscow Russia Bringing Britain Closer UK Moscow International Russia Festival Circle of Light

Heineken The Nolet Distillery & Diageo

The Dilemma Italy Celebrating 325 UK years of Nolet distilling tradition Bmw Group - The Next Germany 100 Years

Magic Garden & Cheil France Publicis Italy Tba

S7 Lifechanger Park

Germany

France

Vok Dams Agency for Events and Live Marketing

Bmw Group

Casta Diva Buenos Aires - part of Casta Diva Group - Milan Ice

El Cronista Comercial

Flights

Italy

Jll

UK

Pluskonzept

Brooks Clothing

Food in Fashion: Jll Mapic 2015 Brooks - Don´t Hide 2016

Germany

MEETING DESIGN

Creative Pro HB Reavis Real Estate Desafio Global – Even- Edp tos & Ativação (EDP, Energias de Portugal) Eventisimo Oriflame

Cisco Live 2016 UK Carglass Best of Belron Germany 2015 – Employee Event

MUSICAL EVENT

Italy

NON PROFIT/SOCIAL SERVICE EVENT

Flights

LIVE ENTERTEINMENT

EDUCATIONAL/ TRAINING EVENT

COUNTRY

INCENTIVE/TEAM BUILDING

EVENT TITLE

Casta Diva Buenos El Cronista Comercial Aires - part of Casta Diva Group - Milan George P. Johnson Cisco insglück Gesellschaft Carglass für Markeninszenierung

LOW BUDGET EVENT

60

CLIENT COMPANY

OPENING/CELEBRATION/ FESTIVITY EVENT

ORGANIZING COMPANY

ORGANIZING COMPANY

CLIENT COMPANY

MindMeeting and Dagvoorzitter.nl Obsession Evenementen & Communicatie Tapahtumantekijät

The Third Generation, TTG BV Ministry of Health, Welfare and Sports Tieto Oy

Brandnew FreemanXP

MegaFon Vodafone

MassiveMusic Amsterdam Medialaan nv

EVENT TITLE

NextWest

The Netherlands

The Netherlands EU Presidency 2016 Tieto's Kick-off 2016

The Netherlands

Megafonlive Vodafone Future Breakers Live Heineken International Heineken presents 'The Takeover' Qmusic Q-Beach House

Auditoire

Secours Populaire Français

Dinamo Istanbul part of Casta Diva Group - Milan Obsession Evenementen & Communicatie Ojsc Teleradiocompany ‘Petersburg’

Eçadem

Dream Design Event Cube Agency

Aksoy Holding Kaspersky Lab Russia

COUNTRY

Finland Russia UK The Netherlands Belgium

Le Pari(s) des France Solidarités - Journée Mondiale des Oubliés des Vacances' by the Secours Populaire Français One smile is enough to Italy change our world

The Dutch Ministry of Do justice to victims The Netherlands Security & Justice Ojsc Teleradiocompany Scarlet sails - The Russia 'Petersburg' most spectacular worldwide celebration for school graduates

Epique island Happy New You! Annual Corporate Event FC2 Events Saint-Gobain Future Sensations insglück Gesellschaft für Deutsche Messe Hanover Trade Fair Markeninszenierung, IBG 2016 'Integrated Technology, Xpion Industry' – Opening Ceremony Jazzunique Merck Journey of Innovation Luc Petit Creation Asbl Décrocher la Lune Décrocher la lune VI Ojsc Teleradiocompany Ojsc Teleradiocompany Scarlet sails - The ‘Petersburg’ 'Petersburg' most spectacular worldwide celebration for school graduates

Turkey Russia France Germany

Germany Belgium Russia

61

Agentur für Markenträume

Dr. Ing. h.c. F. Porsche

Cheil Germany Creative Pro Jad Productions Magic Garden & Cheil France Merlo

Samsung Bmw Group Slovakia adidas Group Samsung France

Pure Perfection Roncaglia&Wijkander Simmetrico

PUBLIC EVENT

Acciona Producciones y Diseño

Belgium

Cesen Fox Hunter Ideal Comunicazione Jung von Matt

Bmw Group - The Next Germany 100 Years

International Trade Presentation Porsche 911 Carrera, Lisbon, 2015 Gear S2 Unpacked Bmw - The Art of '7' adidas Nmd S7 Lifechanger Park

Germany

Germany Slovakia Czech Republic France

Mercedes-Benz brand The Movement smart Audi World Premiere Audi A5/S5 Mercedes-Benz Italia #FindTheSUV Alfa Romeo Alfa Romeo Giulia and Giulia Quadrifoglio 'La meccanica delle emozioni' Audi Matrix Pop-Up Club

Italy

City Hall of Seville

Spain

Latidos de Luz, audiovisual shows (Heartbeats of Light) Luc Petit Creation Asbl Décrocher la Lune Décrocher la lune VI Ojsc Teleradiocompany Ojsc Teleradiocompany Scarlet sails - The ‘Petersburg’ 'Petersburg' most spectacular worldwide celebration for school graduates Partner of Promotion Ministry of Foreign Open a door to Israel & Embassy of Israel in Affairs in Jerusalem Poland

ROADSHOW

Bmw Group

160 Years Katoen Natie: Poetry, magic and fantasy

ORGANIZING COMPANY

COUNTRY

Germany Italy Italy

Germany

SPORT EVENT

Vok Dams Agency for Events and Live Marketing

EVENT TITLE

SUSTAINABLE INNOVATION

uc belgium mindmover Katoen Natie

Stagg & Friends

62

CLIENT COMPANY

Belgium Russia

TRADE SHOW

PRODUCT/SERVICE LAUNCH EVENT

OPENING/CELEBRATION/ FESTIVITY EVENT

ORGANIZING COMPANY

Poland

Merlo Passion Lab Vok Dams Agency for Events and Live Marketing Voss+Fisher

CLIENT COMPANY

EVENT TITLE

Jeep

Jeep Winterproof Tour 2015/2016 Tullamore D.E.W. Tullamore D.E.W. Bus tour 2016 Fca Casa500 Deutscher FußballEhrenrunde / Lap of Bund honour Mercedes-Benz brand The Movement smart Samsung Samsung over the edge tour Basf Basf Creator Space Tour

COUNTRY

Italy Czech Republic Italy Germany Italy Sweden Germany

Yolculuk Atolyesi

Jaguar Land Rover Deutschland Vodafone

Jaguar Pop-Up Store – Germany Innovation Lab on Tour Vodafone 4,5G Turkey Technology Mobile Roadshow Project

Filmmaster Events

Uefa

Italy

Integer Group Tbwa\Italia Louder

Sky Italia

Uefa Euro 2016 Opening Ceremony The Awakening

Russia

Ubi Bene

adidas

The Base Moscow on the rooftop adidas – Future Arena

A Loud Minority AB

H&M

H&M Fashion Transformation Day

Sweden

Eventisimo and Grupo Abbsolute

Turismo Andaluz (Andalusian Tourism)

Louder

adidas Originals

Production and Design Spain of the Andalusia Pavilion (Fitur 2016) Superstar trend-mar- Russia keting campaign

adidas

Italy

France

63

EVENT TITLE

Bmw 7 launch: Holographic show '7 Questions to Yourself' Oriflame Megaforum and Banquet Oriflame Deutsche Messe Hanover Trade Fair 2016 'Integrated Industry' – Opening Ceremony Heineken International Heineken Spyfie event

Russia

Russia

Pure Perfection

The Government of Moscow, the Department for Multicultural Policy, Interregional Cooperation and Tourism of Moscow Fraunhofer-Gesellschaft zur Förderung der angewandten Forschung Porsche

Simmetrico

Alfa Romeo

Casta Diva Buenos Aires - part of Casta Diva Group - Milan Dinamo Istanbul part of Casta Diva Group - Milan Ideal Comunicazione

Eventum. Conference and seminars insglück Gesellschaft für Markeninszenierung, IBG Technology, Xpion Jack Morton Worldwide Lbl Communication Group

onliveline - office for concept & staging

Bmw Group Russia

Moscow International Festival Circle of Light

ENTRIES BY COUNTRY

COUNTRY

Russia Germany

ORGANIZING COMPANY

The Netherlands

BELGIUM

USE OF TECHNOLOGY

Departáment.

New&Wow Marketing

CLIENT COMPANY

AUSTRIA

ORGANIZING COMPANY

Fraunhofer Award Ceremony 2016

Germany

Matching contradictions - the Porsche Panamera world premiere Alfa Romeo Giulia and Giulia Quadrifoglio 'La meccanica delle emozioni'

Germany

El Cronista Comercial

Flights

Italy

Eçadem

One smile is enough to Italy change our world Italy

CZECH REPUBLIC

USE OF WEB AND SOCIAL MEDIA

64

Casa500

CATEGORY

Bwt Best Water Technology

Bwt Water Live 2015

• B2B • Incentive/Team Building • Opening/Celebration/ Festivity Event

Fast Forward

Kmlp

Floralies 2016

Luc Petit Creation

Asbl Décrocher la Lune

Décrocher la lune VI

Medialaan uc belgium mindmover

Qmusic Katoen Natie

VO Communication

Sprb Egalité des Chances

Q-Beach House 160 Years Katoen Natie: Poetry, magic and fantasy Human Domino

• B2C •C ultural Event •P ublic Event •C ultural Event • Opening/Celebration/ Festivity Event •P ublic Event •M usical Event • Opening/Celebration/ Festivity Event

Art4promotion

City Authority of Budweis (Ceské Budejovice) Ceska sporitelna

Magic Budweis

• Opening/Celebration/ Festivity Event

190 years of Ceska sporitelna

Event Arena

Huawei Czech Republic ŠkoFin

Fox Hunter

Tullamore D.E.W.

Jad Productions

adidas Group

Huawei #P9 Photostudio Race between Sky and Earth Tullamore D.E.W. Bus tour 2016 adidas Nmd

• B2B • L ive Enterteinment • Opening/Celebration/ Festivity Event • Roadshow

Jad Productions

O2 Czech Republic

Jad Productions

Jad Productions

Jad Productions

Socialbakers

Event Arena

Fca

EVENT TITLE

Grasl & Partner Event und Marketing

Ceska sporitelna (Concept One/Signal)

Italy

CLIENT COMPANY

• Non-Profit/Social Service Event

• Convention • Roadshow

• B2C • Product/Service Launch Event Elasticom - Vissionary • B2B Summit of Life & • Congress/ Business Conference Teniskology 2015 •C ultural Event • T rade Show Engage Prague 2016 • Convention

by Socialbakers

65

Eventually

Novo Nordisk

Welcome

Jolos Events

FRANCE

EVENT TITLE

CATEGORY

ORGANIZING COMPANY

Novo Nordisk

Faster Aspart Training • Educational/ Camp 2015 Training Event Stena Weco - 30 Vital • B2B Seconds • Product/Service Launch Event

Agentur für Markenträume Agentur für Markenträume

Swedbank

Swedbank Gala 2016

Cheil Germany

• Convention

Creators Tapahtumantekijät Oy

Tieto Oy

Tieto’s Kick-off 2016

Woltti Group

Sok / Prisma

Ampris

Auditoire

Secours Populaire Français

Creativiva Inc. FC2 Events

Le Pari(s) des Solidarités - Journée Mondiale des Oubliés des Vacances’ by the Secours Populaire Français Fédération Française #RGROBOT - RGLab de Tennis (FFT)

by Fédération Française de Tennis Downtown Yonge BIA Illuminite 2015 Saint-Gobain Future Sensations

Lever de rideau Lever de rideau

Nespresso France Unibail-Rodamco

Magic Garden & Cheil France

Samsung France

Auditoire

Publicis Events Ubi Bene Ubi Bene Ubi Bene

66

CLIENT COMPANY

Blend Dates 2016 Inauguration of the Forum des Halles S7 Lifechanger Park

• Convention • Meeting Design • Product/Service Launch Event

Creators Envy & Cosalux Innocean Worldwide Europe / Joke Event

• Non-Profit/Social Service Event

insglück Gesellschaft für Markeninszenierung • Use Of Technology • Live Enterteinment • B2C • Opening/Celebration/ Festivity Event • Convention • Opening/Celebration/ Festivity Event • B2C • Cultural Event • Live Enterteinment • Product/Service Launch Event • Public Event

Sep Viva Technology/ Viva Technology, MSL France Startup Connect / Paris 2016 adidas adidas – Future Arena • Live Enterteinment • Sport Event Airbnb Airbnb a Night at • B2C Aquarium • Live Enterteinment Netflix Netflix - Marseille • Product/Service Signs Launch Event

GERMANY

FINLAND

ESTONIA

DENMARK

ORGANIZING COMPANY

insglück Gesellschaft für Markeninszenierung, Ibg Technology, Xpion insglück Gesellschaft für Markeninszenierung insglück Gesellschaft für Markeninszenierung

Jack Morton Worldwide Jazzunique Jazzunique Jung von Matt

CLIENT COMPANY

EVENT TITLE

CATEGORY

Dr. Ing. h.c. F. Porsche International Auto • Trade Show Show 2015, Frankfurt Dr. Ing. h.c. F. Porsche International Trade •P roduct/Service Presentation Porsche Launch Event 911 Carrera, Lisbon, 2015 Samsung Gear S2 Unpacked •P roduct/Service Launch Event Audi Light Robots – The • Product/Service World Premiere of Launch Event the Audi Q2 Audi The next level quattro • Live Enterteinment Audi German Launch od • Product/Service the Audi A4 Launch Event • Use of Technology Kia Motors Europe Kme Pedc 2016 Ready • B2B for Tomorrow • Congress/Conference • Convention Carglass Carglass Best of Bel- • Educational/Training ron 2015 – Employee Event Event • Incentive/Team Building Deutsche Messe Hanover Trade Fair •C ultural Event 2016 ‘Integrated • Use of Technology Industry’ – Opening • Opening/Celebration/ Ceremony Festivity Event InteractiveMedia Ccsp new media award • Live Enterteinment 2016 'Creative Class' – • Opening/Celebration/ Anniversary & Award Festivity Event Ceremony Union Asset InvestmentAktuell • Convention Management Holding 2016 'Room for • Live Enterteinment More' – Pofessional Conference & Evening Gala Novartis Pharma Novartis Skin to • Non-Profit/Social Live In Service Event Merck Journey of Innovation • Opening/Celebration/Festivity Event Merck Hall of Fame of • Opening/Celebragerman research tion/Festivity Event Deutscher FußballEhrenrunde / Lap of • Non-Profit/Social Bund honour Service Event • Roadshow • Use of web and Social Media

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onliveline - office for concept & staging

Fraunhofer-GeselFraunhofer Award lschaft zur Förderung Ceremony 2016 der angewandten Forschung Brooks Clothing Brooks - Don´t Hide 2016 ZF Friedrichshafen 100 Years ZF - Anniversary Ceremony Audi Audi Q2 meets Cuba – First exit Havana Audi World Premiere Audi A5/S5 Porsche Matching contradictions - the Porsche Panamera world premiere Porsche Porsche Inspiration 911

Pure Perfection Pure Perfection Pure Perfection

Pure Perfection

Vonovia Day

Stagg & Friends

Audi

Matrix Pop-Up Club

Stagg & Friends

Deutsche Bank

Festival der Ideen

Stagg & Friends

Mercedes-Benz Global Training

Vok Dams Agency for Events and Live Marketing

Basf

Mercedes-Benz Global Training Experience the new E-Class "Masterpiece of Intelligence" Dubrovnic 2016 Basf Creator Space(TM) Tour

Vok Dams Agency for Events and Live Marketing

Bmw Group

Voss+Fischer

Jaguar Land Rover Deutschland

CATEGORY

• Incentive/Team Building • Opening/Celebration/ Festivity Event • Use of Technology

ORGANIZING COMPANY

GERMANY

Vonovia SE

Publicis Pixelpark

GERMANY

EVENT TITLE

livewelt & Co.

Pluskonzept

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CLIENT COMPANY

• Low Budget Event • Use of Technology • Opening/Celebration/ Festivity Event • Product/Service Launch Event • Product/Service Launch Event • B2B • Live Enterteinment • Use of Technology • B2C • Opening/Celebration/ Festivity Event • B2C • Live Enterteinment • Product/Service Launch Event • Use of Technology • Public Event • Opening/Celebration/ Festivity Event • Educational/Training Event

• B2B • Congress/Conference • Convention • Roadshow Bmw Group - The • B2B Next 100 Years • Live Enterteinment • Opening/Celebration/ Festivity Event Jaguar Pop-Up Store • Roadshow – Innovation Lab on Tour

ITALY

ORGANIZING COMPANY

Voss+Fischer

CLIENT COMPANY

EVENT TITLE

CATEGORY

Voss+Fischer

Jaguar Land Rover Deutschland Voss+Fischer

Range Rover Pop-Up • Roadshow Store – Urban Jungle Der Mann im Mond •N on-Profit/Social Service Event

Banca Mediolanum

Banca Mediolanum

ON. To Be Light

• Convention • L ive Enterteinment Casta Diva Buenos Aires - El Cronista Comercial Flights • B2C part of Casta Diva Group • Educational/ - Milan Training Event • L ive Enterteinment • L ow Budget Event •U se of web and Social Media Cesen Jeep jeep sponsorship • B2C harley davidson eu• Opening/Celebration/ rofestival 2016 - Saint Festivity Event Tropez • Roadshow Cesen Jeep Jeep at Montreux •M usical Event Jazz Festival. Free to • Opening/Celebration/ Improvise Festivity Event • Roadshow Dinamo Istanbul - part of Eçadem One smile is enough • L ow Budget Event Casta Diva Group - Milan to change our world • Non-Profit/Social Service Event •U se of web and Social Media Filmmaster Events Baku City Circuit Baku City Circuit F1 • S port Event Opening Ceremony Filmmaster Events Opera Laboratori Divina Belleza •C ultural Event Fiorentini Gruppo IEN Discovering Siena Filmmaster Events Uefa Uefa Euro 2016 Ope- • S port Event ning Ceremony Filmmaster Events Whirlpool Corporation Whirlpool 24 hours - • Product/Service life in a day Launch Event Ideal Comunicazione Fca Casa500 • B2C • Roadshow •U se of web and Social Media Integer Group – Tbwa\ Sky Italia The Awakening • L ow Budget Event Italia • S port Event Merlo Coldiretti Nazionale Le Raegioni del • Convention Cuore. Tour Coldiretti • Roadshow Nazionale

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Merlo

Iveco

Merlo

Mercedes-Benz brand The Movement smart

POLAND PORTUGAL

New Stralis: TCO2 Champion

CATEGORY

• B2B • Product/Service Launch Event • B2C • Product/Service Launch Event • Roadshow • B2B • Convention • Cultural Event

Next

Belron International

Best of Belron 2016

Next

Intesa Sanpaolo

Pescerosso

Nike

Publicis Italy Roncaglia&Wijkander

Heineken Marevivo

Roncaglia&Wijkander

Mercedes-Benz Italia

Simmetrico

Alfa Romeo

L'Italia dal vivo - Italy Live The Science of Speed • B2C • Sport Event The Dilemma • Live Enterteinment Mare Mostro / Mon- • Non-Profit/Social strous Sea Service Event #FindTheSUV • Product/Service Launch Event Alfa Romeo Giulia and • B2B Giulia Quadrifoglio • Product/Service 'La meccanica delle Launch Event emozioni' • Use of Technology

Skudras metropole

Untamed Dinner

Endorfina Events SP Z O O H&M

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EVENT TITLE

Gastronomic performance ‘Seasons’

• Cultural Event

H&M Królestwo H&M Kingdom Open a door to Israel

• Live Enterteinment • Musical Event • Cultural Event • Public Event

ORGANIZING COMPANY

PORTUGAL

CLIENT COMPANY

Lbl Communication Group

Ministry of Foreign Affairs in Jerusalem PL.2012+ Ergo Hestia Stu

Zimowy Narodowy Premiere of a New Insurance World launch of iHestia

• Sport Event • B2B • Product/Service Launch Event

Louder

Desafio Global

The Navigator Company

Next is Now – 1st Meeting of the employees of the Portucel Soporcel Group Heartbeats the Rythm of Music’ Summer Music festivals 2016

• Convention • Use of Technology

MarketEmotion

Edp

Louder

MaxiMice (27Names) • Musical Event • Use of Technology

Russian Ice Hockey Federation

EVENT TITLE

CATEGORY

Edp The Extraordinary Journey

• Incentive/Team Building

Edp Live Bands

•M usical Event

The 2016 world hockey championship official fan-zone Bold Decision Agency Ojsc MobileTeleSyIV Macro-regional ‘We’ stems (Macro-region corporate teamspirit ‘Center’ department) event, corporate festival ‘Rubaha-2016’ Brandnew MegaFon Megafonlive Departáment. New&Wow Bmw Group Russia Bmw 7 launch: Marketing Holographic show ‘7 Questions to Yourself’ Event Cube Agency Epic Esports Events Epicenter: Moscow Event Cube Agency Kaspersky Lab Russia Happy New You! / Annual Corporate Event Eventum. Conference Oriflame Megaforum and and seminars Banquet Oriflame Eventum. Conference Sap Sap Forum. and seminars Plenary session Gold Stream British American Art musical corporate Tobacco Russia show Imagine Agency Gazprom Football for friendship

Partner of Promotion & Embassy of Israel in Poland Testa Communications Walk Events

Desafio Global – Eventos & Ativação

CLIENT COMPANY

Desafio Global – Eventos Edp & Ativação (EDP, Energias de Portugal) EDP, Energias de Portugal Edp BCA Marketing

RUSSIA

LATVIA

ITALY

ORGANIZING COMPANY

• S port Event • Incentive/Team Building • L ow Budget Event •M usical Event • L ive Enterteinment •U se of Technology • L ive Enterteinment • Opening/Celebration/ Festivity Event

• Convention •U se of Technology • B2B • Congress/Conference • L ive Enterteinment •M usical Event • Non-Profit/Social Service Event The Government of Moscow International • C ultural Event Moscow, the Depart- Festival Circle of Light • L ive Enterteinment ment for Multicultural •P ublic Event Policy, Interregional •U se of Technology Cooperation and Tourism of Moscow adidas The Base Moscow on • S port Event the rooftop adidas Originals Superstar trend-mar- • T rade Show keting campaign Joint-Stock Financial A Riviera Vacation • B2B Corporation Sistema • Convention Johnson & Johnson, Acuvue: Eye Health • Congress/Conference Vision Care Advisor, International • Educational/ Scientific Symposium Training Event

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SPAIN

72

CLIENT COMPANY

EVENT TITLE

Ojsc Teleradiocompany ‘Petersburg’

Ojsc Teleradiocompany ‘Petersburg’

Scarlet sails - The most spectacular worldwide celebration for school graduates

Papa Carlo, Pro-Vision Communications

Lego

The Women’s Day with Lego

Progression

PepsiCo

Saint Petersburg committee for tourism development Serviceplan

Saint Petersburg committee for tourism development Plan.net

Adrenaline FMX Riders Festival of Lights

Sistema Pjsfc

Sistema Pjsfc

SmileS

Smile-Expo

• Non-Profit/Social Service Event Multimedia light show • Non-Profit/Social dedicated to the Service Event Victory Day Vapexpo Moscow • Trade Show

Creative Pro

Bmw Group Slovakia

Bmw - The Art of ‘7’

Creative Pro

HB Reavis Real Estate Building The Future

Creative Pro

Terno Supermaket

Leopard production

City Arena

Leopard production

Volkswagen Slovakia

Monarch

Orange

Jezeršek Gostinstvo

Jezeršek Gostinstvo

Acciona Producciones y Diseño

City Hall of Seville

Acciona Producciones y Diseño

Yrd Istanbul

CATEGORY

• B2C • Cultural Event • Non-Profit/Social Service Event • Opening/Celebration/ Festivity Event • Public Event • B2C • Opening/Celebration/ Festivity Event • Sport Event

35th Anniversary of Jezeršek Catering

Latidos de Luz, audiovisual shows (Heartbeats of Light) Simurg. The Musical

CLIENT COMPANY

SPAIN

• B2B • Product/Service Launch Event • Incentive/Team Building • Low Budget Event • Opening/Celebration/ Festivity Event • Live Enterteinment

• Cultural Event • Public Event

CATEGORY

Princess Yacht • Convention International Heads of Business 2015 - The Beat of the Sea Edp Renewables Edp Renewables Closer2You •N on-Profit/Social Service Event Edp Renewables Edp Renewables Global Wind Day • Educational/ Training Event Eventisimo Oriflame Oriflame Cisn Gold • Incentive/Team Conference Valencia Building Eventisimo and Grupo Turismo Andaluz Production and • T rade Show Abbsolute (Andalusian Tourism) Design of the Andalusia Pavilion (Fitur 2016) Pretandyou and Connexia Yamaha Motor Europe Yamaha Pan • B2B European Dealer • Convention Meeting - Creating the difference Barcelona 2016 Spaintacular Sei Meetings & Gaudi Dreamimg an • B2B Incentives All American • Incentive/Team Celebration Building • L ive Enterteinment Staff Eventos Bmw Lanzamiento • Product/Service nuevo Bmw serie 7 / Launch Event Experimenta la obra perfecta Staff Eventos Ericsson Spain Ericsson en España, • Opening/Celebration/ una historia de éxito, Festivity Event valores y personas A Loud Minority

H&M

H&M Fashion Transformation Day

Passion Lab Passion Lab

HI3G Access AB / 3 Samsung

Scpgrey

Volvo Car Group

Stage 3 Samsung Over The Edge Tour The Burst – Volvo Car Global Dealer Conference 2016

• Incentive/Team Building • Opening/ Celebration/ Festivity Event

EVENT TITLE

CuldeSac™ Experience SL Princess Yachts International

• Opening/Celebration/ Festivity Event

WhatsGerman

Welcome to the New Experiences City Arena Opening Ceremony Volkswagen Slovakia – St. Nicholas’ Day Spy Camp

ORGANIZING COMPANY

SWEDEN

SLOVENIA

SLOVAKIA

RUSSIA

ORGANIZING COMPANY

• Educational/ Training Event • Sustainable Innovation •C ultural Event • Roadshow • B2B • Congress/Conference • Convention • Product/Service Launch Event

• Cultural Event • Live Enterteinment • Musical Event

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BrandBase de Otter creators Event Consortium Innovation Expo Jack Morton Worldwide

THE NETHERLANDS

MassiveMusic Amsterdam MindMeeting and Dagvoorzitter.nl Obsession Evenementen & Communicatie Obsession Evenementen & Communicatie S.V.P. Sfeerbeheer & The Extremely Useful Company Tbwa The Next Web

Wink Xsaga

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The European Union (European Commission; European Council; European Parliament; and 19 participating EU Member States)

Expo Milano 2015 - European Union Pavilion Visitor Experience

Shell

Shell Energy Lab

CATEGORY

• Live Enterteinment

• B2C • Educational/ Training Event Lexus Lexus # • Product/Service CreatingAmazing Launch Event Dutch Ministry of Innovaton Expo • Sustainable Infrastructure and the Innovation Environment • Trade Show Heineken Heineken Spyfie • B2C International event • Use of Technology Heineken Heineken presents • B2C International ‘The Takeover’ • Musical Event The Third Generation, NextWest • Low Budget TTG BV Event • Meeting Design Ministry of Health, The Netherlands EU • Congress/ Welfare and Sports Presidency 2016 Conference • Meeting Design The Dutch Ministry of Do justice to victims • Non-Profit/Social Security & Justice Service Event Ideas from Europe The Hague Impact • Congress/ Week - Ideas from Conference Europe • Convention • Sustainable Innovation Heineken The Heineken Ibiza • B2C International Final • Opening/Celebration/ Festivity Event The Next Web ‘Calling all crazy ones’ • Congress/ - Tnw Conference Conference Europe 2016 Nationale Wetenschapsagenda Ahold

ORGANIZING COMPANY

TURKEY

EVENT TITLE

UK

Mci Benelux

CLIENT COMPANY

UKRAINE

SWITZERLAND

ORGANIZING COMPANY

CLIENT COMPANY

Dream Design

Aksoy Holding

Scala Mice

Vodafone Turkey

Yolculuk Atolyesi Tur.Org. Vodafone ve Pro. Tic. Ltd. Sti.

EVENT TITLE

CATEGORY

Epique island

• Opening/Celebration/ Festivity Event Vodafone Turkey • Congress/ Digital Transformation Conference Summit 2016 • Convention Vodafone 4,5G • Roadshow Technology Mobile Roadshow Project

Algebra Consulting

Algebra Consulting

The London Muslim Lifestyle Show 2016 Vodafone Future Breakers Live

FreemanXP

Vodafone

George P. Johnson

Cisco

Cisco Live 2016

George P. Johnson

One Young World

Giggle Group

British Aiways

Ice

Jll

Rapport Agency

Astellas Pharma Emea

One Young World Summit 2015 Bringing Britain Closer Food in Fashion: JllMapic 2015 One Astellas Live

Tba

The Nolet Distillery & Diageo

Young Guns

Under The Bridge - Chelsea Football Stadium

Agency 42

Leopolis Jazz

•C ultural Event • B2C • L ive Enterteinment •M usical Event • Opening/Celebration/ Festivity Event • Educational/ Training Event • Non-Profit/Social Service Event • L ive Enterteinment • L ow Budget Event

•C ultural Event • Opening/Celebration/ Festivity Event •U se of Technology Celebrating 325 years • L ive Enterteinment of Nolet distilling • Opening/Celebration/ tradition Festivity Event Young Guns •M usical Event Showcase 2016

International Jazz •M usical Event Festival Alfa Jazz Fest 2016

Eureka! Festival

• Educational/ Training Event Allerhande Kerstfesti- • B2C val • Trade Show

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PARTNERS

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Powered by

ABOUT OUR PARTNERS

www.adcgroup.it

MAIN PARTNERS readlivemagazine.com EuBea 2016 general partner

volkswagen-commercial.ru EuBea 2016 official car

iq-pro.ru General event partner

sokoshotels.fi General accommodation partner

v-events.ru Institutional event partner

leningradcenter.ru Venue of EuBea 2016 Award Ceremony

russianbrandgardeners.com General design & branding partner

saintpetersburgcb.com Convention partner

carte-blanche.pro General catering partner

fabrika-art.ru General decor partner

myswitzerland.com General Expo partner

euroshow-msk.ru General technical partner

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louder.ru General PR partner

digivents.com EuBea sponsor and app partner

ADC Group is a media holding company, co-founded in 2002 by Salvatore Sagone. The group publishes the online news agencies ADVexpress and e20express, the magazines NC Nuova Comunicazione and e20, and the ‘Communication Notebooks’ (I Quaderni della Comunicazione) reading series. Since 2003 it organises the Italian Bea - Best Event Award, followed, in 2006, by the European Best Event Awards - that recognise and promote excellence in events and live communication across Italy and Europe. In 2014, EuBea established a new landmark for the Event Industry by transforming itself into a truly live communication experience: EuBea Festival, the International Festival of Events and Live Communication. Adc Group is also the organiser of NC Awards, NC Digital Awards and the new Best Location Awards.

For info: www.adcgroup.it Live Communication Group is a media holding company and the key advisor for event business development. Live.

Group is the unique international project aiming for development and bringing together live com experts from Russia and Europe. The group includes the Live Communication Magazine (published 5 times per year with a circulation of 10,000 copies), the news digital-magazine readlivemagazine.com, the online interactive portal for #eventprofs, Live.Venues Awards (national award for the best event venues, Top50 Award). In 2016 Live.Goup has established the first panEuropean live event for #eventprofs - Live.Meeting, which is going to be held twice a year, aiming to build the European industry together for further growth and development.

For info: readlivemagazine.com The foundation for the Volkswagen Commercial Vehicles factory in Hanover was laid more than 50 years ago, when the first Transporter came off the production line on 8th March 1956. This chronicle gives an overview of the history and development of commercial vehicle construction at Volkswagen. The Russian division of the company launches a unique service targeted for organisers of large-scale events and live meetings: Rent for Event service. Key advantages: lease directly from the importing partner - minimal price without additional commission; monopark and modern design and comfort. The best solution for organisers of different types of events, suitable to meet any particular requirement and serve as an excellent transfer partner.

For info: www.volkswagen-commercial.com Louder is an international marketing and communication agency. The creative and passionate team started business from scratch in 2007 and became part of Serviceplan Group in 2015. Today #louderpeople is an inherent part of a new wave of experiential communication.

For info: www.louder.ru 79

IQ Pro Company organises events and ceremonies, its provision in the strengthening and development of service in corporate culture, as well as the implementation of brand communication projects.

IQ-Pro is a founder of Naom (the National Association of Event Organisers).

For info: iq-pro.ru

interact with the attendees (push notifications, surveys, instant polls, live questions); generate engagement (chat, private social networks, gasification).

Digivents counts customers across Europe and Americas such as Vodafone, Acciona, Emc, VMware, Schneider and Cisco.

For info: www.digivents.com

V-events is a full-service event agency. The team provides comprehensive services to corporate clients, generates a corporate strategic event calendar and organises large-scale event projects of various complexity in Russia and abroad. V-events is an open and young company, always open to dialogue and apt in solving difficult and complex problems. Every day it analyses the experience of specialists all over the world and monitors trends in the event industry, providing modern solutions and instruments.

For info: www.v-events.ru

Providing integrated support for events of any scale, Euroshow has the most modern sound and lighting equipment, as well as laser and projection systems, fireworks and other related equipment. The company offers its customers assistance in the creation of the show, preparation of technical documentation and development of three-dimensional models.

For info: euroshow-msk.ru

RuBraGa is considered one of the best russian studios in the field of events. Its portfolio includes key projects of recent years, like Event.ru magazine (2012-2015), Live Communication Magazine (co-founders), Global EventRu Forum (2014, 2015) in Moscow and Saint Petersburg, ‘Sobytie goda’ (Event of the Year) award and Live.Venues award.

For info: www.rubraga.com Saint Petersburg Convention Bureau was established in July 2014 in the structure of the Committee for Tourism Development of Saint Petersburg.

Its mission is to unify representatives of the meetings and hospitality industries and professionals of Saint Petersburg and to promote Saint Petersburg as one of the leading platforms for business communication through bringing professional events to the city.

For info: saintpetersburgcb.com Fabrika ART is a full cycle manufacturing-and-art complex.

Powered by artists and designers that reflect the thoughts, desires, and feelings of customers in creative design projects, our own printing-house and advanced production allow to convert their ideas in decorations at various venues.

For info: www.fabrika-art.ru

MEDIA PARTNERS www.bfm.ru General radio partner

www.sostav.ru General media partner

ruspioner.ru General info partner

www.the-village.ru Official city media

www.expertnw.ru Official business media

www.dp.ru Official informational partner

The Switzerland Convention & Incentive Bureau is a national non-profitmaking organisation, representing the leading conference destinations, national event organisers as well as transport companies. As a central enquiry contact, the Switzerland Convention & Incentive Bureau offers free of charge independent assistance in planning your event in Switzerland.

For info: www.myswitzerland.com Digivents is the leading platform for the digital management of registration, check-in and apps for events, congresses, fairs, conventions and incentives.

With Digivents you can: support the organization processes (registration, check-in, badges and‘no queue’ beacon-based check-in); present your content (multilingual); 80

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ASSOCIATION PARTNERS

EDUCATIONAL & EXHIBITION PARTNERS

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