2013 Media Reference Binder

Visual Media & Brand Reference Guide

Revised: January 25, 2013 4:51 PM

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Introduction: The following guide is intended to be used as a visual reference tool that will allow you along with your accounts, to select from our readily available point of purchase items, designed to call attention to our brands, highlight our products and explain our technologies.

Please note, that this is a work in progress. Updeates and additions will be made periodically as new designs and imagery become available.

Topics

Page

Media Requests

2-3

Brand Logos

4-6

Brand Imagery Examples

7 - 35

Printing & Mounting

36

Size Guides

37 - 39

Photography Guide

40 - 46

Media Terms Glossary

47

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How to Place a Media Request Go to: http://mediarequest.hhbrown.com:8080 – log in with your HH Brown username and password.

Click ‘New Incident’ & Fill in the form - It's that easy.

From the Media help Desk: • You can track the status of your open requests • You can also look up your completed requests which may contain useful information.

On the next page is the actual form for your review.

• • • • • •

When you create a ‘New incident’ - All of your contact information will come up automatically.

From the pull down menus, you can choose a brand set your project priority level choose from a list of typical Category and Subcategory options add a shipping address & contact info Specify a due date & shipping deadline

All information you enter becomes part of the job records. Using the system means no more searching through hundreds of emails to find some lost piece of information. Every bit of information stays here with the Request ID! You can also attach files such as Excel sheets or images you’ve sketched or scanned if you need to. Just click the ‘Attach file’ button toward the bottom of the form.

When you’re ready, hit 'Add request’ at the bottom.

You’ll receive an email confirmation of your request, along with a direct link to go back to it; Handy - If you want to add more details later.

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Alternate Request Methods If you have a computer with internet access, you should use the above preferred method - However; You can alternately send an e-mail to mediarequest@hhbrown.com with the full project details.

You are welcome to call in your request at 978-933-4771.

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Our Logos Our brand logos distinguish our products from others in the marketplace and assure customers that the products they buy originate from a trusted and authentic source.

Proper use of these trademarks can add significant value. Improper use of trademarks decreases the value perception of the brand, and can turn highly valued and respected trademarks into commonplace or generic copies. Altering a brand's logo in any way compromises the integrity of we have worked to establish.

4

Technology ICONS - Used to inform and highlight safety features and components to better describe our products and their intended uses, allowing the customer to select the appropriate footwear.

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6

Browning Footwear imagery

Browning Footwear Products Image Available in 4 sizes:

37” x 23.75” poster

22” x 14.25” poster

15” x 9.5” poster

7½” x 4¼” postcard

This image can be printed on semi-gloss paper, vinyl, or fathead adhesive vinyl. Mounting to foam board is optional.

Grommets can also be added for hanging.

Browning Footwear Image Men’s 10” Waterproof Ranch Wellington

BR 9106 • Cork Harness Leather Upper • Brown Cordura® Panels • Mesh Lining • Waterproof SCUBALINER™ • Pillow Cushion® Insole • EVA Footbed • EVA Midsole • Non-Metallic Shank • Cement Construction • Slip-Resisting Rubber Outsole

Men’s 8” Waterproof 600g Insulated Mossy Oak Camo

BR 9320 • Brown Nubuck Leather Upper • 600 Grams of Thinsulate™ Insulation • Waterproof SCUBALINER™ • Mossy Oak Cordura® Panels • Abrasion Resistant Heel & Toe • Mesh Lining • EVA Footbed • Non-Metallic Shank • Cement Construction • Rubber Outsole

Browning Boot Talkers

Also called “Silent-Sellers” 5½" x 4" - printed on card stock. Slat wall adapters are applied to the back to allow these to be displayed next to the boots.

Men’s 6” Waterproof Moc Toe Chukka

BR 9308 • Harness Cork Leather Upper • Leather & Mesh Lining • Waterproof SCUBALINER™ • EVA Footbed • Rubber Midsole • Non-Metallic Shank • Leather Welt Construction • Maxum Lite™ Polyurethane Outsole

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Browning Footwear Banners These image sizes are proportionally adjustable. i.e. - a 9' x 3' image could be resized to 4½' x 1½' or to a 3' x 1' These images can be printed on semi-gloss paper, vinyl, or fathead adhesive vinyl. Mounting to foam board is optional.

Grommets can also be added for hanging.

Browning Banner

d Browning CTA 9x3

c Browning CTA 9x3

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b Browning SHOT 10x6

9x6 banner 2

c Browning SHOT 10x6

9x6 banner 3

Browning Banner for SACKS

Browning Footwear Banners These image sizes are also proportionally adjustable. i.e. - a 10' x 3' could be resized to a 5' x 1.5'

c Browning SHOT 10x3

These images can be printed on semi-gloss paper, vinyl, or fathead adhesive vinyl. Mounting to foam board is optional.

Grommets can also be added for hanging.

e Browning SHOT 10x3

a Browning SHOT 10x3

b Browning SHOT 10x3

d Browning SHOT 10x3

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Browning Footwear imagery

Browning Atmosphere Images This image can be printed on semi-gloss paper, vinyl, or fathead adhesive vinyl. Mounting to foam board is optional.

Grommets can also be added for hanging.

Sizes can usually be adjusted to fit most spaces. As mentioned in the previous pages; proportions of the images should be kept in mind. An image that is oriented as a portrait, may not crop well to a landscape format.

Browning Backdrop -1

Browning Backdrop -2

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Carolina Footwear imagery

Log Mill

Claw

Tree Climber

Smithy

Rail

Saw

Old Barn

Log Milling

Milling Machinery

Tree Climber

Quarry Worker

Welder

LT253

CA7534

CA5020

CA4821

CA321

CA3026

CA3022

821

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Mural-1

Mural-2

Mural-3

Mural-4

Mural-5

Mural-6

Mural-7

Mural-8

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Carolina Slatwall Graphics The images on this page were used as a backdrop on a product slat wall to call attention to Carolina products.

Opposite Page: These images were a part os an 80 foot mural that ran along the top of the wall of an entire length of a store.

The small photos below show the graphics installed.

Fullerton_Slatwall

24x72 Construction-3

36x72 Construction-3

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Boot Talkers/Silent Sellers w/ adhesive strip (Same info as shown on box labels) Available Sizes: 7 x 5.5” or 7 x 3.75”

CA4821 Men’s 8” Waterproof Insulated Logger

• Copper Crazy Horse Leather Upper • Waterproof SCUBALINER™ • Taibrelle® Lined • 600 Grams of Thinsulate™ Insulation • Electrical Hazard Rated • Steel Shank • Welt Construction • One-Piece Rubber Lug Outsole

EXTENDED SIZES & WIDTHS

CA4821

8” Waterproof Insulated Logger • Copper Crazy Horse Leather Upper • 100% Waterproof Membrane • Taibrelle Lined • 600 Grams Thinsulate™ • Electrical Hazard Rated • Steel Shank • Welt Construction • One Piece Rubber Lug Outsole

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National Footwear Banner

Atlanta Canvas

15

Carolina Footwear Banners

36” x 18” Stock Vinyl Logo Banner

60” x 24” Vinyl Banner

96” x 36” Vinyl Banner (8’ x 3’)

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96” x 48” Vinyl Banner (8’ x 4’)

60” x 30” Vinyl Banner

120” x 48” Vinyl Banner (10’ x 4’)

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Carolina Footwear Fatheads

FATHEAD - images applied to windows/doors Note: The images are opaque meaning you can not see through them.

Store Entry Graphics - Applied to glass doors.

Caution Tape Fathead Border The height is 6" & the width is adjustable to fit any apace. (For application to slat wall or any smooth surfaces.)

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Big R Canvas Comps - Carolina & DH Images 72 inches wide x 30 inches tall - Note: added 1” all around bleed for canvas wrap. Black line shows trim sise of: 74 x 32”

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Corcoran Footwear Imagery Boot Talker/ Silent Seller - all current styles are available. 8" x 4¼" printed on card stock. Slat wall adapters are applied to

the back to allow these to be displayed next to the boots.

Men’s 9” Hot Weather Combat Boot • • • • • • • • • • • • •

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Desert Tan Rough Out Leather 1000 Denier Cordura® Nylon Unlined Speed Lace System Removable Antibacterial Polyurethane Footbed Memory Foam Insole High Tech Carbon Heat Absorbing Bottom Fill Broad Anatomically Correct Toe Non-Metallic Shank Goodyear Patented Flex-Welt™ Construction Polyurethane Midsole Vibram® Sierra Rubber Outsole Berry Amendment Compliant

4390

Corcoran sage boots

Corcoran sage interior

Corcoran sage tail2

Corcoran paratroopers

Corcoran sage chopper

Corcoran sage jsf

Corcoran Brand Images Atmosphere Images

These images can be printed on semi-gloss paper, vinyl, or fathead adhesive vinyl. Mounting to foam board is optional.

Grommets can also be added for hanging If desired. These are set to approximately 18¼" x 13½" they can be enlarged up to 36½" x 27" or reduced to 9¾" x 6¾"

Corcoran a10

Corcoran stealth

Corcoran sage audrey

Corcoran sage paratroopers

Corcoran sr71

Corcoran sage

Corcoran sage mustang

Corcoran interior

Corcoran plane sponsors

Corcoran sage gun

Corcoran jet gas

Corcoran sage jet teeth

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Double-H Footwear Imagery The following pages show a variety of Double-H imagery and POP concepts currently used.

36x18DHB_Banner

ScottC DH Banner comp

nner ot DH Ba o B & e Sho

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Sepia Tone Images Images are toned or tinted using Photo-Shop to get this aged photo look.

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Silhouette Images

These images were chosen for the backlighted effect of the sunset being behind the subject.

Cavender's-5

Cavender's-1

Cavender's-4

Cavender's-3

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Cavender's-2

Murdochs-3

Murdochs-4

Murdochs-2

Murdochs-5

Murdochs-1

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D&B_fathead-2

D&B_fathead-5 D&B_fathead-1

D&B_fathead-4

D&B_fathead-logo

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D&B_fathead-3

BigRCanvas Comps

27

PoolDude

USA_4x4Feet

Cavenders End cap_comp

DH_box2_18x36

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DH_box3_18x36

Door

DH_box1_18x36

BarCarved

Saloon

DH_box4_18x36

Stage

Sonora 24WIDEx16TALL.jpg

Sonora 24WIDEx16TALL4.jpg

Sonora 24WIDEx16TALL9.jpg

Sonora 24WIDEx16TALL6.jpg

Sonora 24WIDEx16TALL8.jpg

Sonora 24WIDEx16TALL7.jpg

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Boot Bands

Used to call attention to featured prducts.

Workhorse bands

DH_Waterproof_Band_final

DH_WaterproofST_Band_final

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Matterhorn Logos Brand trademarks are used to distinguish products from others in the marketplace and assure customers that the products they buy originate from a trusted and authentic source.

Proper use of these trademarks can add significant value to products and images they represent. Improper use of trademarks decreases the value perception of the brand, and can turn highly valued and respected trademarks into commonplace or generic copies.

Matterhorn Mountains - Mining Logo

PMS colors and Process Formula Equivalents

PMS 809

C10/M0/Y100/K0

PMS 424

C0/M0/Y0/K61

PMS 422

C0/M0/Y0/K33

PMS Black

C40/M40/Y40/K100

White

C0/M0/Y0/K0

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Matterhorn Footwear Imagery These images can be printed on semi-gloss paper, vinyl, or fathead adhesive vinyl. Mounting to foam board is optional.

Grommets can also be added for hanging If desired. These are set to approximately 3' x 2' and 5' x 2' formats.

CV12000 3x2

CV12000 5x2

MT900 5x2

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MT900 3x2

36x24 Matterhorn Banner

Display Examples Matterhorn Poster 8x10

WORKING FAR

BELOW

CALLS FOR A BOOT ThAT’S

FAR ABOVE Matterhorn Distributed by

Fairmont Supply Company

MT901

Lyburn, WV • 304-752-1764 Fairmont, WV • 304-367-9221 Bluefield, WV • 304-323-1000 Washington, PA • 724-223-2200

Matterhorn Poster 18x24

CV12000

Matterhorn Backdrop 10' x 8'

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Matterhorn Store Banners

Fathead Truck Graphic

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Matterhorn Coal Poster 1

Matterhorn Coal Poster 2

Matterhorn Coal Poster 3

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Printing & Mounting Graphics We have limited in-house mounting capabilities; Please note that the items on the left can be done in house, while the items on the right will need to be farmed out to an outside vendor.

IN-HOUSE

OUTSOURCED

FOAM-COR Mounted Posters - A light-weight graphic arts foam board. It can be warped or dented easily if not cared for properly.

Applications: • POP Displays - Short-term application life • Exhibits & Kiosks - Short-term application life • Framing - Long-term application life • Signage - Interior - Short-term application life • Displays - Short-term application life Thicknesses: 3/16", 3/8", 1/2"

STYRENE - An organic compound commonly known as 'High Impact Polystyrene'.

Applications • POP Displays - Medium-term application life • Exhibits & Kiosks - Medium-term application life • Framing - Long-term application life • Signage - Interior - Medium-term application life • Signage - Exterior - Medium-term application life Direct Digital Printing/Direct Screenprinting

Banner Vinyl is a flexible sign substrate for indoor

and outdoor banners.

Banners can be used indoor or outdoor. Outdoor banners may fade over time depending on weather and environment. *Banners that require pole-pockets/stitching need to be outsourced.

Fathead - Printable vinyl with a low tack adhesive.

The cost is relatively low, and the material can stick just about anywhere. Easy to remove.

• Slat wall images • End cap displays • Floor graphic - Short term

SINTRA - is a lightweight yet rigid board of moderately expanded closed-cell polyvinyl chloride (PVC). It's lightweight yet rigid and offers superior dent and scratch resistance.

Applications: POP Displays - Medium-term application life Exhibits & Kiosks - Medium-term application life Framing - Long-term application life Framing - Archival - Long-term application life Signage - Interior - Medium-term application life Signage - Exterior - Medium-term application life Thicknesses: 1mm, 2mm, 3mm, 4mm & 6mm

MATERIALS There are literally dozens of different materials and substrates to choose from to produce signs, decals, vinyl banners, banner stands and trade show displays. We can help you choose the appropriate material based on the end use, print quality required and price point.

Listed below are some other media and substrates we utilize on a regular basis. $$$ = more expensive.

COTTON LINEN SATIN $$ $$$ $$

SYNTHETIC SCRIM $ $

FATHEAD CANVAS Window Cling VINYL SEMI-GLOSS $ $$ $ $ $

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Vinyl Banners Standard Size Guide We're often asked, "What is the standard size for your banners?" The answer is usually, "What size do you need?"

Here are some standard sizes to use as a reference point.

4' x 2 feet high or 48" x 24 inches high

6 feet x 3 feet

7 feet x 4 feet

10 feet x 4 feet

12 feet x 5 feet

5 feet x 3 feet

8 feet x 4 feet

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Billboard Examples Designing a billboard is quite challenging not to mention its size, there are lots of things that one needs to put in mind while making the design. Unlike business cards or logos, designing for billboards require more creativity and great ideas in order to attract the attention of the people.

Since billboards are viewed for a few seconds only, you have to make your message quick. You can use 8 to 10 words only which can easily be read by people even those driving a little fast. You can include the company name, contact information, 30’ x 10’ direct information of the product, and a slogan.

Use a few words as possible.

48’ x 14’

60’ x 20’

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Paper/Poster Size Guide

6 x 9” Table Top Card

12 x 18” Paper Poster

36 x 24” Paper Poster

Window Clings When ordering window clings you will need to choose between white and clear material, then you will need to select a mounting surface type. Before you can place your order, you must understand the difference between a first surface and a second surface cling. When choosing a print substrate, the most important question to ask yourself is, “How will I display my window cling?” Answering this question will help you determine whether you need a first surface or second surface cling. A first surface cling is applied on the same side on which the product is intended to be viewed whereas second surface clings are applied on the opposite side from which they will be viewed. Since understanding the different choices can be tricky, see the diagrams below.

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Media Lab Standard Photography Terms - “Three-Quarters” • “Pairs” • “Six-Ways” ¾ Shots - Examples - Considered the standard angled shot used in all of our catalogs and websites. Occasionally it’s

called a ‘tombstone’ shot.

Pairs - Examples Sometimes we call these ‘studio pairs’ - they are often shot on a plain or white background to make it easy to silohette the product for a cleaner look.

6 Ways - Examples - each angle corresponds with a number.

4 front view

2

outsole 3

6

profile

instep profile 1

40

5

Group - Shot Examples

Stylized Group - Shot Examples - Group shots can also be called ‘Collection Shots’ - used when you want to show a few different styles that compliment each other as a group.

Stylized photos can be done in studio using props or backgrounds, but are often done out ‘on location’ as well.

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Stylized Pairs - Shot Examples

Stylized pair shots are often used for catalog covers or magazine ads to highlight a specific boot.

A ‘pair’ shot would also indicate that a left and a right foot of the same boot be shown in the photo - unlike a ‘group’ shot.

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Lifestyle Images - Shot Examples - Lifestyle photography is a style of photography which aims to portray people in real-life situations.

43

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Environmental/Scenic - Shot Examples - Used for background/space fillers mostly, or it’s textural quality to enhance a design or image in some way.

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Media Terms Glossary - Terms used commonly in graphics/media and design: Aspect Ratio Commonly expressed as W x H of an image which describes the proportional relationship between its width and its height.

Bleed Printing that extends to the edge of a sheet or page after trimming.

Dummy Simulation of the final product. Also called mockup or comp.

EPS Encapsulated Post Script, a known file format usually used to transfer vector post script information from one program to another.

CMYK Abbreviation for cyan, magenta, yellow and key (black), 4-color process; a printing technique that creates colors by combining, cyan, magenta, yellow and black.

Finish (1) Surface characteristics of paper. (2) General term for trimming, folding, binding and all other post press operations.

Composite Proof Proof of color separations in position with graphics and type. Also called final proof, imposition proof and stripping proof.

Finished Size Size of product after production is completed, as compared to flat size. Also called trimmed size.

Crop Marks Lines near the edges of an image indicating where cuts are. Also called cut marks and tic marks.

Flat Size Size of product after printing and trimming, but before folding, as compared to finished size.

Cropping To frame only part of the image usually for a more pleasing composition.

GIF (Graphics Interchange Format) GIF images display up to 256 colors. It supports animation and allows an individual palette of 256 color for each frame. The color limitation makes the GIF format inappropriate for printed reproductions.

Cutting Die Usually a custom ordered item to trim specific and unusual sized printing projects.

Die Cut To cut irregular shapes in paper or paperboard using a die.

Digital Printing Refers to professional printing for smaller run jobs from desktop publishing and other digital sources are printed using laser or inkjet-type printers. Digital printing has a higher cost per page than more traditional offset printing methods but this price is usually offset by the cost saving in avoiding all the technical steps in between needed to make printing plates.

DPI (Dots Per Inch) A term to describe the measure of sharpness within an image. (also see resolution)

Offset Printing Printing technique that transfers ink from a plate to a blanket to paper instead of directly from plate to paper.

Retouching Altering a print or negative after development by use of dyes or pencils to alter tones of highlights, shadows, and other details, or to remove blemishes.

RGB Abbreviation for red, green, blue, the additive color primaries. i.e. Computer monitors display images in Red, Green & Blue light.

Specially Printer Printer whose equipment, supplies, work flow and marketing is targeted to a particular category of products.

Substrate Any surface or material on which printing is done. i.e Posters are usually printed on paper substrates, banners are usually on vinyl or canvas, Decals use an adhesive backed vinyl substrate.

TIFF (Tagged Image File Format) A graphic file format used for storing images . TIFF is a commonly used file format for high color depth images.

Vector Graphics Allows the designer to expand or reduce the vector graphic in size without any loss in quality using curves, points, lines and polygons.

Prepress Camera work, color separations, stripping, platemaking and other prepress functions performed by the printer, separator or a service bureau prior to printing. Also called preparation.

Rasterize An image is said to be rasterized when transformed from vector image to a bitmapped image.

Resolution Sharpness of an image on film, paper, computer screen, disc, tape or other medium.

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H.H. Brown Work & Outdoor Group | 107 Highland Street | Martinsburg, PA 16662 Ph: 1-800-441-4319 | Fax: 1-814-793-9272 Š2011 H.H. Brown Shoe Company. All Rights Reserved.