Human-centered Design with Housing.com
Insights and opportunities for new service offerings.
Who are our users? What is the ideal house hunting experience for them?
We studied the eco-system with this basic objective.
Information channels Seekers
Housing
Providers
Facilitators
By understanding the experiences and interactions of the important stakeholders in it
We immersed and engaged with people accross age-groups and intent.
through Interviews
through Shodowing
through Card-sorts and roleplays
We observed a pattern, and created a UI tool.
To gain insights, or a fresh perspective we collated and condensed our learnings
And translated them into a vision, of a new kind of user-journey