Prez 2 final s

PLAN MY DAY B R A N D

D I R E C T I O N

&

S P A C E

12/09/13

Approach// Aspiration Direction Tangibility

PLAN MY DAY // BRAND DIRECTION & SPACE // 12/09/13

Presentation 2 // DeepRedInk // Saurabh Kumar // Adhirath Bali

Approach// Tangibility Direction Aspiration

PLAN MY DAY // BRAND DIRECTION & SPACE // 12/09/13

Presentation 2 // DeepRedInk // Saurabh Kumar // Adhirath Bali

Recap// from trust to dependability. from we know to we understand. from frequency to clarity of communication.

PLAN MY DAY // BRAND DIRECTION & SPACE // 12/09/13

Presentation 2 // DeepRedInk // Saurabh Kumar // Adhirath Bali

Brand Personality// 9.

1.

8.

7.

2.

3.

6.

5.

PLAN MY DAY // BRAND DIRECTION & SPACE // 12/09/13

4.

Presentation 2 // DeepRedInk // Saurabh Kumar // Adhirath Bali

Brand Personality// Loyal Collaborative Perserving Anticipate problems

6.

Hardworking Disciplined Organised Honest Strive for Quality

Direct Strategic Protective Action Oriented

7.

8.

Imaginative Enthusiastic Engaging Quick

PLAN MY DAY // BRAND DIRECTION & SPACE // 12/09/13

9.

Diplomatic Easy-going Affable Accepting

1.

Energetic Entepreneurial Confidentt Result Oriented

2.

Supportive Empathic Motivating Warm

3.

Analytical Objective Systematic Expert

4.

5.

Inspiring Creative Introspective Expressive

Presentation 2 // DeepRedInk // Saurabh Kumar // Adhirath Bali

Brand Personality// Performance

Diligence Loyal Collaborative Perserving Anticipate problems

6.

Hardworking Disciplined Organised Honest Strive for Quality

Direct Strategic Protective Action Oriented

7.

8.

Imaginative Enthusiastic Engaging Quick

Energetic Entepreneurial Confidentt Result Oriented

9.

Diplomatic Easy-going Affable Accepting

3.

1.

2.

Analytical Objective Systematic Expert

4.

5.

Inspiring Creative Introspective Expressive

Supportive Empathic Motivating Warm

Giving PLAN MY DAY // BRAND DIRECTION & SPACE // 12/09/13

Presentation 2 // DeepRedInk // Saurabh Kumar // Adhirath Bali

Brand Personality// Performance

Diligence Energetic Entepreneurial Confidentt Result Oriented

Hardworking Disciplined Organised Honest Strive for Quality

8.

Dependable Professional

3.

1.

2.

Proactive Professional

Supportive Empathic Motivating Warm

Giving PLAN MY DAY // BRAND DIRECTION & SPACE // 12/09/13

Presentation 2 // DeepRedInk // Saurabh Kumar // Adhirath Bali

Space//

PLAN MY DAY // BRAND DIRECTION & SPACE // 12/09/13

Presentation 2 // DeepRedInk // Saurabh Kumar // Adhirath Bali

Space// Brand Character Tone of Voice Visual Language

PLAN MY DAY // BRAND DIRECTION & SPACE // 12/09/13

Presentation 2 // DeepRedInk // Saurabh Kumar // Adhirath Bali

Character//

PLAN MY DAY // BRAND DIRECTION & SPACE // 12/09/13

Presentation 2 // DeepRedInk // Saurabh Kumar // Adhirath Bali

PLAN MY DAY // BRAND DIRECTION & SPACE // 12/09/13

Presentation 2 // DeepRedInk // Saurabh Kumar // Adhirath Bali

This.

PLAN MY DAY // BRAND DIRECTION & SPACE // 12/09/13

Not this.

Presentation 2 // DeepRedInk // Saurabh Kumar // Adhirath Bali

PLAN MY DAY // BRAND DIRECTION & SPACE // 12/09/13

Presentation 2 // DeepRedInk // Saurabh Kumar // Adhirath Bali

This.

PLAN MY DAY // BRAND DIRECTION & SPACE // 12/09/13

Not this.

Presentation 2 // DeepRedInk // Saurabh Kumar // Adhirath Bali

This.

PLAN MY DAY // BRAND DIRECTION & SPACE // 12/09/13

Not this.

Presentation 2 // DeepRedInk // Saurabh Kumar // Adhirath Bali

This.

PLAN MY DAY // BRAND DIRECTION & SPACE // 12/09/13

Not this.

Presentation 2 // DeepRedInk // Saurabh Kumar // Adhirath Bali

This.

PLAN MY DAY // BRAND DIRECTION & SPACE // 12/09/13

Not this.

Presentation 2 // DeepRedInk // Saurabh Kumar // Adhirath Bali

This.

PLAN MY DAY // BRAND DIRECTION & SPACE // 12/09/13

Not this.

Presentation 2 // DeepRedInk // Saurabh Kumar // Adhirath Bali

This.

PLAN MY DAY // BRAND DIRECTION & SPACE // 12/09/13

Not this.

Presentation 2 // DeepRedInk // Saurabh Kumar // Adhirath Bali

Tone of voice// Friendly, not casual Professional and warm Forthright, not rude Confident, not boastful Young, not inexperienced Conversational, not talkative

PLAN MY DAY // BRAND DIRECTION & SPACE // 12/09/13

Presentation 2 // DeepRedInk // Saurabh Kumar // Adhirath Bali

Tone of voice// “May I please put you on hold?”

“Good morning, what should I work on today?”

“How was your weekend, Sir?”

PLAN MY DAY // BRAND DIRECTION & SPACE // 12/09/13

“Sir, unfortunately, the presentation is taking longer than expected. Can I send you the work by 6 am tomorrow?”

Presentation 2 // DeepRedInk // Saurabh Kumar // Adhirath Bali

Visual language// Colour space.

Typography.

Identity space.

PLAN MY DAY // BRAND DIRECTION & SPACE // 12/09/13

Presentation 2 // DeepRedInk // Saurabh Kumar // Adhirath Bali

Colour space//

Fun, soft & dependble.

PLAN MY DAY // BRAND DIRECTION & SPACE // 12/09/13

Presentation 2 // DeepRedInk // Saurabh Kumar // Adhirath Bali

Typography//

Humane, firm & contemporary.

PLAN MY DAY // BRAND DIRECTION & SPACE // 12/09/13

Presentation 2 // DeepRedInk // Saurabh Kumar // Adhirath Bali

Identity//

PLAN MY DAY // BRAND DIRECTION & SPACE // 12/09/13

Presentation 2 // DeepRedInk // Saurabh Kumar // Adhirath Bali

Identity//

PLAN MY DAY // BRAND DIRECTION & SPACE // 12/09/13

Presentation 2 // DeepRedInk // Saurabh Kumar // Adhirath Bali

your Space// Performance

Diligence Energetic Entepreneurial Confidentt Result Oriented

Hardworking Disciplined Organised Honest Strive for Quality

Supportive Empathic Motivating Warm

Giving

PLAN MY DAY // BRAND DIRECTION & SPACE // 12/09/13

Presentation 2 // DeepRedInk // Saurabh Kumar // Adhirath Bali

THANK YOU L O O K I N G

F O R W A R D

T O

T H E

N E X T

S T E P

deepredink

PLAN MY DAY // BRAND DIRECTION & SPACE // 12/09/13

Presentation 2 // DeepRedInk // Saurabh Kumar // Adhirath Bali