PLAN MY DAY B R A N D
D I R E C T I O N
&
S P A C E
12/09/13
Approach// Aspiration Direction Tangibility
PLAN MY DAY // BRAND DIRECTION & SPACE // 12/09/13
Presentation 2 // DeepRedInk // Saurabh Kumar // Adhirath Bali
Approach// Tangibility Direction Aspiration
PLAN MY DAY // BRAND DIRECTION & SPACE // 12/09/13
Presentation 2 // DeepRedInk // Saurabh Kumar // Adhirath Bali
Recap// from trust to dependability. from we know to we understand. from frequency to clarity of communication.
PLAN MY DAY // BRAND DIRECTION & SPACE // 12/09/13
Presentation 2 // DeepRedInk // Saurabh Kumar // Adhirath Bali
Brand Personality// 9. 1.
8.
7.
2.
3.
6. 5.
PLAN MY DAY // BRAND DIRECTION & SPACE // 12/09/13
4.
Presentation 2 // DeepRedInk // Saurabh Kumar // Adhirath Bali
Brand Personality// Loyal Collaborative Perserving Anticipate problems
6.
Hardworking Disciplined Organised Honest Strive for Quality
Direct Strategic Protective Action Oriented
7.
8.
Imaginative Enthusiastic Engaging Quick
PLAN MY DAY // BRAND DIRECTION & SPACE // 12/09/13
9. Diplomatic Easy-going Affable Accepting
1.
Energetic Entepreneurial Confidentt Result Oriented
2. Supportive Empathic Motivating Warm
3.
Analytical Objective Systematic Expert
4.
5.
Inspiring Creative Introspective Expressive
Presentation 2 // DeepRedInk // Saurabh Kumar // Adhirath Bali
Brand Personality// Performance
Diligence Loyal Collaborative Perserving Anticipate problems
6.
Hardworking Disciplined Organised Honest Strive for Quality
Direct Strategic Protective Action Oriented
7.
8.
Imaginative Enthusiastic Engaging Quick
Energetic Entepreneurial Confidentt Result Oriented
9. Diplomatic Easy-going Affable Accepting
3.
1. 2.
Analytical Objective Systematic Expert
4.
5.
Inspiring Creative Introspective Expressive
Supportive Empathic Motivating Warm
Giving PLAN MY DAY // BRAND DIRECTION & SPACE // 12/09/13
Presentation 2 // DeepRedInk // Saurabh Kumar // Adhirath Bali
Brand Personality// Performance
Diligence Energetic Entepreneurial Confidentt Result Oriented
Hardworking Disciplined Organised Honest Strive for Quality
8. Dependable Professional
3.
1. 2.
Proactive Professional
Supportive Empathic Motivating Warm
Giving PLAN MY DAY // BRAND DIRECTION & SPACE // 12/09/13
Presentation 2 // DeepRedInk // Saurabh Kumar // Adhirath Bali
Space//
PLAN MY DAY // BRAND DIRECTION & SPACE // 12/09/13
Presentation 2 // DeepRedInk // Saurabh Kumar // Adhirath Bali
Space// Brand Character Tone of Voice Visual Language
PLAN MY DAY // BRAND DIRECTION & SPACE // 12/09/13
Presentation 2 // DeepRedInk // Saurabh Kumar // Adhirath Bali
Character//
PLAN MY DAY // BRAND DIRECTION & SPACE // 12/09/13
Presentation 2 // DeepRedInk // Saurabh Kumar // Adhirath Bali
PLAN MY DAY // BRAND DIRECTION & SPACE // 12/09/13
Presentation 2 // DeepRedInk // Saurabh Kumar // Adhirath Bali
This.
PLAN MY DAY // BRAND DIRECTION & SPACE // 12/09/13
Not this.
Presentation 2 // DeepRedInk // Saurabh Kumar // Adhirath Bali
PLAN MY DAY // BRAND DIRECTION & SPACE // 12/09/13
Presentation 2 // DeepRedInk // Saurabh Kumar // Adhirath Bali
This.
PLAN MY DAY // BRAND DIRECTION & SPACE // 12/09/13
Not this.
Presentation 2 // DeepRedInk // Saurabh Kumar // Adhirath Bali
This.
PLAN MY DAY // BRAND DIRECTION & SPACE // 12/09/13
Not this.
Presentation 2 // DeepRedInk // Saurabh Kumar // Adhirath Bali
This.
PLAN MY DAY // BRAND DIRECTION & SPACE // 12/09/13
Not this.
Presentation 2 // DeepRedInk // Saurabh Kumar // Adhirath Bali
This.
PLAN MY DAY // BRAND DIRECTION & SPACE // 12/09/13
Not this.
Presentation 2 // DeepRedInk // Saurabh Kumar // Adhirath Bali
This.
PLAN MY DAY // BRAND DIRECTION & SPACE // 12/09/13
Not this.
Presentation 2 // DeepRedInk // Saurabh Kumar // Adhirath Bali
This.
PLAN MY DAY // BRAND DIRECTION & SPACE // 12/09/13
Not this.
Presentation 2 // DeepRedInk // Saurabh Kumar // Adhirath Bali
Tone of voice// Friendly, not casual Professional and warm Forthright, not rude Confident, not boastful Young, not inexperienced Conversational, not talkative
PLAN MY DAY // BRAND DIRECTION & SPACE // 12/09/13
Presentation 2 // DeepRedInk // Saurabh Kumar // Adhirath Bali
Tone of voice// “May I please put you on hold?” “Good morning, what should I work on today?” “How was your weekend, Sir?”
PLAN MY DAY // BRAND DIRECTION & SPACE // 12/09/13
“Sir, unfortunately, the presentation is taking longer than expected. Can I send you the work by 6 am tomorrow?”
Presentation 2 // DeepRedInk // Saurabh Kumar // Adhirath Bali
Visual language// Colour space. Typography. Identity space.
PLAN MY DAY // BRAND DIRECTION & SPACE // 12/09/13
Presentation 2 // DeepRedInk // Saurabh Kumar // Adhirath Bali
Colour space//
Fun, soft & dependble. PLAN MY DAY // BRAND DIRECTION & SPACE // 12/09/13
Presentation 2 // DeepRedInk // Saurabh Kumar // Adhirath Bali
Typography//
Humane, firm & contemporary. PLAN MY DAY // BRAND DIRECTION & SPACE // 12/09/13
Presentation 2 // DeepRedInk // Saurabh Kumar // Adhirath Bali
Identity//
PLAN MY DAY // BRAND DIRECTION & SPACE // 12/09/13
Presentation 2 // DeepRedInk // Saurabh Kumar // Adhirath Bali
Identity//
PLAN MY DAY // BRAND DIRECTION & SPACE // 12/09/13
Presentation 2 // DeepRedInk // Saurabh Kumar // Adhirath Bali
your Space// Performance
Diligence Energetic Entepreneurial Confidentt Result Oriented
Hardworking Disciplined Organised Honest Strive for Quality
Supportive Empathic Motivating Warm
Giving
PLAN MY DAY // BRAND DIRECTION & SPACE // 12/09/13
Presentation 2 // DeepRedInk // Saurabh Kumar // Adhirath Bali
THANK YOU L O O K I N G
F O R W A R D
T O
T H E
N E X T
S T E P
deepredink
PLAN MY DAY // BRAND DIRECTION & SPACE // 12/09/13
Presentation 2 // DeepRedInk // Saurabh Kumar // Adhirath Bali