PROJECTiLE with
The team, and how our roles fit together
Our plan and approach
Our plan and approach
Phase 1 : Planning the research Framing the Challenge
The Challenge: How might we enable a smooth experience for seekers of commercial activity spaces by creating an organised real-estate market?
Phase 1 : Planning the research Anticipating interaction scenerios
Phase 1 : Planning the research Prioritising the effort
Phase 1 : Planning the research Building the protocol.
Interviews, Property tours, Shadowing, Immersion, Role-play
Phase 2.1 : Discovery Research The research trail & the recruiting nightmare! DELHI 3 seekers + 2 brokers + 1 builders + 1 owners + 2 IPCs = 9 stakeholders
HYDERABAD
AHMEDABAD
3 Seekers + 1 Broker + 1 Builder + 1 Owner = 6 Stakeholders
3 Seekers + 1 Broker + 1 Builder + 1 Owner = 6 Stakeholders
MUMBAI 4 Seekers + 2 Brokers + 2 Builders + 2 Owners + 3 IPCs = 13 Stakeholders
BENGALURU 3 Seekers + 2 Brokers + 1 Builder + 1 Owner = 7 Stakeholders
* Subject To Change
Phase 2.1 : Discovery Research Sharing and capturing user stories.
Phase 2.1 : Discovery Research Good variety of organisations and scenarios
Phase 2.2 : Synthesis Affinity mapping
Phase 2.2 : Synthesis Articulating insights
Phase 2.2 : Synthesis User-type identification + user journey mapping
Phase 2.2 : Synthesis Co-framing ‘How might we...’ statements
Phase 2.2 : Synthesis Insight tree
Phase 3 : Ideation Co-Ideation with client team
Phase 3 : Ideation Grouping ideas based on user journey
Phase 3 : Ideation Developing ideas
Phase 3 : Ideation Developing ideas
Phase 3 : Ideation Testable mockups
Phase 3 : Ideation Early stage user feedback
The final presentation User speak video
The final presentation Insights and Service pillars
The final presentation Archetypes and personas
The final presentation Concept vision
The final presentation Concept vision
The final presentation Concept vision