WOMOVE: An integrated solution for women to address their intra-city travel needs.

WOMOVE An integrated solution for women to address their intra-city travel needs.

Context

2 out of 3 female workers in urban areas commute for work

72% of women compared to 61% men walk, cycle, and use bus-based public transport

Mobility remains a critical obstacle for women in Urban India

77% of women feel that last mile connectivity needed to be improved

Problem Statement Women and girls in urban areas have travel patterns which are time-bound and requires multiple transfers

NEED

an integrated information system to plan their journey

BECAUSE

they don't have access to real-time information and end up spending more time and money. Moreover, Transport planning in India is gender exclusive due to the lack of gender disaggregated data.

Solutions

Journey Planner App

Gender specific Data Collection

Digital Display Board

A journey planner for women to understand their closest amenities, mode choice, route which can inform their priorities such as comfort, convivence and safety by integrating public transport, IPT, NMT, etc.

A platform that collects data of female travel patterns

An info map based panel with digital display services at transit stations and other strategic locations in the city to ensure safe, comfortable & affordable trips for women who don't have access to smartphones.

User Journey

Current

Future

Services and Features Journey Planner 1. Search your destinations.

2. Add stops.

3. Add journey.

4. Save favourite locations by activities.

5. Constraint time.

6. Choose modes.

7. Filter by street audit rating.

8. Filter mode by womenfriendliness.

9. Check the weather now.

10. Filter by co-traveller (dependents such as children, senior citizens, etc.)

11. Real-time updates for the modes and user.

12. Save your favourite journey (Weekday, Weekend).

User Dashboard 1. Travel History.

2. Find contacts and friends near me 3. Calories burned.

4. Trees Planted / Green Score 5. Referrals 6. Rewards and Credits 7. Customer Care 8. Favourites (Locations and Journeys)

Crowdsourced Street Audit 1. Rate streets for the following 2. Street light 3. Footpath 4. Crowdedness 5. Amenities 6. Feeling of safety 7. Gender share 8. Visual openness (Eyes on the street) 9. Credits earned based on a successful audit of the street.

Networking for car pooling 1. Discoverable as a driver 2. Select driver 3. Payment Modes

Digital Display Board 1. Real-time information of buses and transport modes.

2. Locations of amenities within a 15-minute radius.

3. Beyond the barriers of literacy (symbols, design, colour, etc.)

4. Send feedback.

Site Map

Sample Wireframes App . The Journey Planner

Sample Wireframes App . The Journey Planner

Sample Wireframes App .

User's Personal Dashboard

Crowdsourced Street Audit

Sample Digital Display Board Wireframe .

Value to User For women who don't have a mobile phone.

1. Legible Mapping interface for easy navigation, through simple sign system, colour pallets, etc.)

2. Integrated information flow on PT (realtime).

3. Informed decisions on mode-choice based on real-time data.

4. Mapping of important amenities pertaining to safety parameters like lighting, nearby police stations, etc.

Datasets Required Users 1. Age 2. Gender 3. Profession 4. Phone number 5. Email Address

Google Map and Places API 1. Background Maps 2. Satellite 3. Terrain 4. Places Location & Types 5. Places Photos 6. Existing Road network 7. Traffic 8. Street View

ULB and TA for Existing Modes 1. Time schedule, 2. Fare, 3. Stops, 4. Route 5. Depots 6. Street light 7. Footpath condition 8. Road & Street Network 9. Road Condition 10. Bicycle network

Private Companies and start-ups 1. Time schedule, 2. Fare, 3. Stops, 4. Route 5. Depots 6. Location of vehicles or modes

Impact SDG 11 – Sustainable cities and communities by providing access to safe, affordable, accessible and sustainable transport systems to vulnerable users such as women SDG 12 – Promoting responsible consumption and production through sustainable transportation methods SDG 13 – Reducing carbon emissions by promoting active transportation and public transport

SDG 3 – Good health and well being by reducing air pollution through the use of NMT, IPT and PT

7 17

SDG 5 – Gender equality by fulfilling travel needs of females SDG 7 – Reducing energy and fuel consumption by promoting active transportation and public transport SDG 8 – Promoting decent work and economic growth by enabling women to travel to work safely

Innovation An integrated platform Competitive crowdsourcing to pool gender disaggregated data.

Gather data of user travel patterns Generating insights to support better transportation services for transport authorities and land use planning A data platform that is Modular, Replicable and scalable.

First of it's kind (Integrating diverse services)

Meet the Team

Aditi Rai Architect & Urban Planner

Aishwarya Agarwal

Gaurav Thapak

Sowmya Murugan

Architect & Urban Designer

Architect & Urban Planner

Architect & Urban Planner

WOMOVE SOLUTION 01: WOMOVE Application The first part is the Journey Planner App for women who can access the digital platform through their smartphones. It will facilitate understanding of their closest amenities, mode choice, route which can inform their priorities such as comfort, convenience and safety to enable them to have an informed decision wrt to their trips. The app will facilitate the creation of an integrated data collection & assessment platform that will distinctively incorporate gender desegregated datasets, which are rarely collected in the present scenarios. The app will further allow networking among the users (especially women) to share their tasks and pool resources for their trips.

VALUE TO USER 1.

2.

3.

4.

5.

6.

7.

8.

9.

Journey planner for women with mapping interface for easy navigation, Integrated information flow for NMT, IPT and PT (Real-time), Finding the closest amenities nearby.

User dashboard - Travel History, most frequent routes, finding friends nearby, etc.

Informed decisions on mode-choice based on parameters related to safety, security and comfort provided by the app.

The users can also give feedback on that particular route taken/ amenity they have used to iterate the rating of that area.

Green Features: Give calorie burn for walking/cycle, carbon emission saved by using cycle, walking, auto, bus, metro.

Additional benefits: reward points on reducing carbon footprint based on the chosen mode of transport, discounted rides coupons, commuters who prefer emobility, travel off-peak hours during weekdays.

Planning Journeys based on weather forecasts.

VALUE TO ORG 1. Competitive crowdsourcing to pool gender-disaggregated data, 2. Gather data of user travel patterns, 3. Generating insights to support better transportation services for transport authorities and land use planning, 4. A data platform that is Modular, Replicable and scalable.

5. First of its kind (Integrating diverse services)

SOLUTION 02: Legible Maps The second part of the idea is the installation of an info map based panel with paperbased/digital display services at transit stations and other strategic locations in the city to ensure safe, comfortable & affordable trips for women who don't have access to smartphones. The system can appear inside bus & bus stops/ stations, on cycle sharing stands, digital screens, as analogue signs and on printed items.

VALUE TO USER 1.

2.

3.

4.

5.

6.

Legible Mapping interface for easy navigation, through simple sign system, colour pallets, etc.).

Integrated information flow on PT (real-time).

Informed decisions on mode-choice based on real-time data Mapping of important amenities pertaining to safety parameters like lighting, nearby police stations, etc.

A quick survey below the display board to understand the impact of these boards.

Complementing the most familiar mapping systems used by the city and also trying to tap the traveller's perception while mapping.

VALUE TO ORG 1. Collating data of women's redressal using the display boards.

2. Transport authorities can get insights into women's travel patterns in the city.