IIMS 2014 ANNISA DYAH LAZUARDINI! !! MAULITTA CININTYA IASHA! ULFA RIFANNY!
VISITOR’S PERSPECTIVE!
MOVEMENT!
center of crowd – primary center of crowd - secondary crowd – sprawling facility for visitors primary circulation secondary circulation
VISITOR’S PERSPECTIVE!
DESTINATION #1:!
BMW & MINI HALL! ACTIVITIES! In the high-end class like BMW and MINI halls, the excitement is more about the newest vehicle design and technology. Most of the visitors were not coming for buying; they just want to see those vehicles in real life and took photographs of them. Accessories and details of material are being displayed too for automotive enthusiast. Just few visitors came for serious buy, so they made a special room for talking about price and terms of buying
VISITOR’S PERSPECTIVE!
DESTINATION #1:! Accessories displayed are being one of the main attractor for automotive enthusiasts
BMW & MINI HALL! ATTRACTOR!
BMW miniatures for kids that really excite them
Another photo spot: MINI café with a sculpture
Favorite selfie spot: outdoor display with backdrop
That flying car really catch the attention of visitors who just come in from the gate
VISITOR’S PERSPECTIVE!
DESTINATION #2:!
OUTDOOR STANDS! ACTIVITIES! As these displays located beside the red carpet which being the main circulation for visitors, stands near BMW hall still catch some visitors attention. Actually the products are trucks and buses that didn’t excite general interests, but some of their displays are attractive and can be a photo spot.
VISITOR’S PERSPECTIVE!
DESTINATION #2:!
OUTDOOR STANDS! ATTRACTOR!
LEGO miniatures of the products being photogenic objects
Trucks modified into a food & beverages stall attract people to come
Using trick art to display their product attract people to take photos there and look around the stand
To attract buyer and automotive enthusiast, the engine displayed so people can know its specification
VISITOR’S PERSPECTIVE!
DESTINATION #3:!
INDOOR HALL! ACTIVITIES! Most of the exhibitor in indoor hall are middle-up class of vehicle. Ranged from Isuzu to Jaguar, visitors here are very diverse; young adult, teenager, family, even middle aged. In In this hall we can hear many questions about maintenance that we can assumed some of them have intentions to buy the products. Like other hall, some new or cool vehicles are being favorite photo spot, especially vehicles that did not being guided by SPG, so people can get in freely to take selfies inside the car.
VISITOR’S PERSPECTIVE!
DESTINATION #3:! Accessories displayed are being one of the main attractor for automotive enthusiasts
INDOOR HALL! ATTRACTOR!
Custom-colored car attracts visitor to take a look and photo
Blown car display is one that attracts most. Everyone seems to stop by and walk around it, some of them took photos of or with the display
Many people took photos of some highlighted products displayed in a level, accompanied by female model
Unique and rare products visited most by wide range of visitors. It was very crowded around this car.
VISITOR’S PERSPECTIVE!
DESTINATION #4:!
ACCESSORIES &! KIDS PLAYGROUND! ACTIVITIES! Located near the back gate, the accessories hall was filled by people who are looking for something to buy. Displays are not as attractive as other hall; they also very packed and small. Almost everything are being displayed, but that’s because visitors are serious buyer so it helps them found things they’ve been searching for. Near the accessories hall there is a kids playground. Most of the kids were accompanied by their babysitters, maybe because their parents were strolling around the exhibitiion.