JEWELRY
Magnificent Jewels by
PAUL MORELLI | BY MICHAELA MICATKOVA
Modern American fine jewelry designer has built his career for over four decades and earned a reputation of very talented designer for creating complex, spectacular and unique jewelry pieces. BRIGHT BEGINNINGS Philadelphia based jeweler was born into design family, when his father was well known costume designer for New York’s theater and opera. Morelli was already as a boy immersed into the world of beautiful design and shortly after he started following his career path with dream to become well established jewelry designer. After graduating from college in art, he started pursuing craft and jewelry making skill with his friend. In 1976 Morelli was appointed to create a jewelry collection for fashion designer Giorgio di Sant’Angelo, which set him
on a new journey and a start of making his own jewelry pieces. He sent his creations to smaller galleries along with more significant pieces to be displayed in art galleries in Boston and New York. It all has completely taken hold off him until the current day, while his passion for jewelry making is still growing. The Jewelry House of Paul Morelli operates to this day in the very same building, where the roots of Morelli’s family business started almost a century ago. WHEN THE JEWELS ARE BORN Today creative director Mr Paul Morelli has a pristine studio in Philadelphia, where with help of highly skilled and dedicated team of talented artists and craftsmen designs and produces all the exquisite jewelry from scratch to the final completion. Constantly evolving designer has help of his own team of collaborators who they assist to bring the spectacular visual creations to life. His designs have great attention to detail, which can be seen on all of complex and beautiful pieces, which are regularly called
22 | UPSCALE LIVING MAGAZINE | SUMMER 2022
“little architectural monuments”.Morelli works mainly with diamonds and 18 K gold to create stunning designs influenced by the world of fashion. Each design starts with initial drawing, which is transformed into hand-carved mold or 3D printed model used to hand-cast the design. All Paul Morelli’s fine jewelry pieces go through a strict process to ensure all products meet the highest standard of production. All of the creations are finished with stone setting and polishing after being carefully inspected by the designer before leaving his studio. Morelli works spontaneously on designing new pieces, that can change daily accordingly to his inspirations. HOUSE OF PAUL MORELLI Mr Morelli has currently an atelier and a studio in Philadelphia. His first boutique located in the famous Madison Avenue in New York has been opened in 2014. The in-store boutique is based in famous Bergdorf Goodman and others in selected high end jewelry and fashion stores
