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INDEX a)Diferentes tipologías turísticas……………………………………………………....page 5 a.1 Definición tipologías turísticas…………………………………………………….page 5 a.2 Diferentes tipologías turísticas en Andalucía…………………………………….page 7 b) Tipologías turísticas por su distribución geográfica……………………………...page 8 b.1 Distintas tipologías turísticas en el territorio de Andalucía…………………….page 9 c) Diferentes factores según el tipo de turismo de la zona………………………….page 11 c.1. Relación diferentes factores……………………………………………………...page 11 d) Se han analizado las tendencias de las tipologías turísticas nacionales………...page 12 e) Se han analizado las tendencias de las tipologías turísticas internacionales.......page 16 g) Se han valorado los factores que influyen en la demanda y la incidencia……...page 19 g.1 Se han valorado los factores que influyen en la demanda turística……….…..page 19 g.2 Valoración de la incidencia que podemos hacer sobre estos factores………….page 21
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a) Se han definido las diferentes tipologías turísticas relacionándolas con las características básicas de las mismas. a.1 Se han definido las diferentes tipologías turísticas. Tourist can be defined as a person who makes a tour away from home for leisure, business or other purposes for more than one day but less than a year. Some kinds of tourist: -Incentive tourists: incentives tourists get a holiday package as a reward from his company, for good work or achieving targets. This kind of tourist is designed to provide motivation or incentives to help businesspeople become more successful. The type of tourism that is related with this tourists depends of what the company wants to give to the employee (adventure trip, cultural trip, relaxing trip…) -Health or medical tourist: those who need medical treatment, which is not possible in their own countries or cities, and travel to get it. It’s also the plastic surgery. -Business tourist: a lot of people travel for business. Most of the cities feature conference centers that cater to the needs of business tourists. They travel to attend trade shows, to display and promote products... -Education tourists: people that travel to improve their educational qualification are termed education tourists. There are also group of people who travel to attend workshops to upgrade skills.
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-Adventure tourists: this kind of tourists look for some unusual or bizarre experience. Some activities may be dangerous (rock climbing, river rafting, skydiving, shark cave and bungee jumping)
-C ultural tourists: t hey travel to experience the essence of assorted cultures and learn from them.
-Eco-tourists: p eople who love nature and travel to places not affected by pollution or human interventions.
-Leisure tourists: t hey want to have comfort while they enjoy a break from mundane routine. They want to relax and don’t think about any problem.
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a.2 Se han relacionado las diferentes tipologías turísticas existentes en Andalucía con las características de las mismas. -Cultural tourism: this kind of tourism allow people to know cities and their culture. This tourism can be done in every season. The most common cities in Andalucia for that are: Granada, Sevilla and Córdoba. -Sun and beach tourism: p eople love coming to the beach. Is a reduced tourism because is most typical in summer. The most popular cities in Andalusia are: Málaga, Cádiz and Huelva. -Gastronomic tourism: p eople like to try new food, and in Andalucia we have a really typical and specific gastronomy that every tourist want to eat. The most common places are: Granada (tapas) and Córdoba. -Ecotourism: as we mentioned before, eco tourism is for people that want to enjoy nature. The most popular places are: Sierra de Cazorla, Doñana… -Adventure tourism: it’s for people that want to have some risk experiences like skying (Sierra Nevada), surfing (Tarifa), rafting (Cazorla)...
BIBLIOGRAPHY: -TripSavvy: What is incentive travel? -The different types of tourists in tourism industry. -Fanshawe: Who are cultural tourists? -Marin Logistics: 5 types of tourism in Andalucia
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b) Se han localizado las distintas tipologías turísticas por su distribución geográfica. -Incentive tourism: Madrid, Barcelona, Málaga, Sevilla, Valencia, Bilbao, Islas Canarias y Baleares.
-Health or medical tourism: Andalucía, Oviedo, Navarra, Asturias, Tarragona, Cataluña, Mallorca. -Business tourism: Barcelona and Madrid, Andalucía, Valencia -Education tourism: S alamanca, Barcelona, Madrid, Valencia, Madrid, etc. -Adventure tourism: A licante, Barcelona, Bilbao, León, Logroño, Madrid, Valencia, Andalucía. -Cultural tourism: G alicia, Cantabria, Cataluña, La Rioja, País Vasco, Comunidad Valenciana, Castilla y León, Madrid, Castilla la Mancha, Andalucía; (all the communities of Spain have some places for cultural tourism). -Leisure tourism: Cataluña, Comunidad Valenciana, Andalucía.
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b.1 Se han localizado las distintas tipologías turísticas por su distribución geográfica en el territorio de Andalucía. -Incentive tourism: Málaga, especially Costa del Sol is a perfect destination for oncentive tourism in Andalucía. -Health or medical tourism: Málaga, especially Marbella where there are some clinics most of them privates. -Business tourism: Sevilla because is the capital of Andalusia and its point of some congress and expositions.
-Education tourism: a ll the cities of Andalusia can offer an educational tourism. -Adventure tourism: t his tourism is located in many provinces of Andalusia. For example, in Tarifa (Cádiz) there is surf, windsurf, kitesurf, etc; and rafting in Jaén.
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-Cultural tourism: t he most important cultural cities in Andalusia are Córdoba, Granada and Sevilla, but in all of Andalusia have a good cultural places. -Leisure tourism: Málaga, Almería, Cádiz, Córdoba, Granada, Sevilla, -Gastronomic tourism: Andalusia offers a big variety of gastronomic destinations. For example sevilla for rice, Cadiz for fish, Huelva for ham,
BIBLIOGRAPHY: -España incoming, events & incentives -Medical tourism. -Tourism Review: Business tourism in Spain. -CBSB GLOBAL: Education Tourism in Spain. -GoAbroad: Adventure tourism in Spain. -Spain info: cultural tourism in Spain. -Spain info: Leisure Tourism -Hispanorama: perfect destination Incentive tourism in Andalucía -Andalusia medical tourism -Turismo de negocios de Andalucía -Educational tourism in Andalusia -Adventure tourism in Andalusia -Turismo cultural en Andalucía -Turismo gastronómico en Andalucía -Andalucia: leisure and fun
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c) Se han relacionado los diferentes factores que influyen en la localización espacial según el tipo de turismo de la zona. -Incentive tourism: Madrid, Barcelona, Málaga, Sevilla, Valencia, Bilbao, Islas Canarias y Baleares because this places are popular destinations in Spain with good tourist attractions and companies choose that for its staffs´s presents. -Health or medical tourism: Andalucía, Oviedo, Navarra, Asturias, Cataluña, Mallorca because in this communities are in the top of medical places in Spain and offer new products in health market for example in Cataluña there is a clinic top in transplants or in valencia another one top in cancer. -Business tourism: Barcelona and Madrid, Andalucía, Valencia because in this cities are the headquarter of the principal companies. -Education tourism: S alamanca, Barcelona, Madrid, Valencia, Madrid because in this cities are the best and the most popular universities in Spain. Also can offer specific courses. -Adventure tourism: A licante, Barcelona, Bilbao, León, Logroño, Madrid, Valencia, Andalucía because in these places there are the necessary infrastructures to do adventure sports, for example in Bilbao there is rafting because there are cliffs. -Cultural tourism: Galicia, Cantabria, Cataluña, La Rioja, País Vasco, Comunidad Valenciana, Castilla y León, Madrid, Castilla la Mancha, Andalucía; (all the communities of Spain have some places for cultural tourism) because these places have many cultural attractions, like in La Rioja the wine tourism. -Leisure tourism: Cataluña, Comunidad Valenciana, Andalucía because these communities count with resorts, beaches, and many facilities to relax, and enjoy the free-time. c.1. Se han relacionado los diferentes factores que influyen en la localización espacial según el tipo de turismo de las distintas zonas geográficas localizadas en b.1. -Incentive tourism: Málaga, especially Costa del Sol, because -Health or medical tourism: Málaga, especially Marbella because there are some clinics, the majority are clinics of plastic surgery, most of them privates. -Business tourism: Sevilla because is the capital of Andalusia and its point of some congress and expositions. -Education tourism: a ll the cities of Andalusia can offer an educational tourism, for example, in Granada is The Alhambra history, art and heritage. Mooc -massive open online courseoffered in English and Spanish by the University of Granada and Escuela de la Alhambra, is a specific course of The Alhambra. -Adventure tourism: t his tourism is located in many provinces of Andalusia. For example, surf, windsurf, kitesurf, etc, in Cádiz; rafting in Jaén; ski in Sierra Nevada (Granada). -Cultural tourism: the most important cultural cities in Andalusia are Córdoba, Granada and Sevilla, but in all of Andalusia have a good cultural places. For example, the Alhambra in Granada, the Mezquita in Córdoba and the Giralda and Torre del oro in Sevilla.
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-Leisure tourism: Málaga, Almería, Cádiz, Córdoba, Granada, Sevilla; in these cities many activities are offered for leisure. -Gastronomic tourism: Andalusia offers a big variety of gastronomic destinations. For example Sevilla for rice, Cadiz for fish, Huelva for ham.
BIBLIOGRAPHY: -Relaxing cities in Spain -Health tourism - Catalonia -Wine tourism -Hospital internacional de Marbella -Clínica estética en Marbella -Specific course of the Alhambra -Turismo cultural - Andalucía -Leisure and fun in Andalucía -Gastronomic tourism in Andalusia d) Se han analizado las tendencias de las tipologías turísticas nacionales. d.1 Se han analizado las tendencias de las tipologías turísticas nacionales. Turismo de Golf The tourism in Spain is so consolidated, which facilitates very much the implantation of this activity, recognized enough already in the European and world panorama, though in Andalusia it exploited recently as tourist activity in yes, being till then a mere complementary activity to the tourism of the Sun and beach. In addition, it possesses a good hotel, basic offer for the tourism of golf, since evidently, this type of tourist and, since any other one, it needs of a housing. Though, the tourism of golf presents a character seasonally adjusted, since his high season coincides with the low season of the tourism of the Sun and beach, giving continuity of this one it forms to the economic activities that depend directly on the tourism, as the offer hostelera and on restoration, On the national level, we can observe in the graphs, Spain possesses a great number of golf courses, though, in relation with the rest of the European countries he presents a few lower numbers, due to the fact that the development of this typology of tourism in Spain does not exploit even it does a little time, nonetheless, the evolution has been positive throughout last two decades
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Evolution of the golf courses
More to regional level, Andalusia conforms as the Autonomous Community to more golf courses, owed in a beginning to the complementary offer that supposed the golf with regard to the tourism of the Sun and beach during ends of last century and beginnings of this one.
Turismo de Salud In Spain, about middle of the 20th century it returns to make this practice fashionable, as clear elitist sign of a company of upper-middle class, returning to fall down in the oblivion in the middle of the 70s ', to finally return to appear as tourist typology to beginnings of the 21st century, recovering this way the function with the one that initially was created.
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The offer of the tourism of health can divide in two groups: Resort or thermal stations: They are sanitary facilities near to a water spring mineral medicinals, that have sanitary professionals and a few facilities adapted to realize technologies fisioterapĂŠuticas based on the application of these waters. Though inside this group we can locate two modalities: or Traditional or of thermal priest, or Special: they offer alternative activities of playful character as hydromassage, physiotherapy treatment, Turkish bath... Other establishments specialized in the tourism of health and beauty: Distinguishing between: or Centers of talasoterapia: understanding for talasoterapia a therapeutic method that is based on the utilization of the climate and of the marine environment as therapeutic agents, always under medical supervision. Or Centers specialized in health and beauty: they offer housing and treatments specialized as programs in slimming or rejuvenation. Or Hotels with SPA: Center, which besides housing, SPA's technologies offer. More in depth, in what to Andalusian provinces it refers, Malaga - more concretely, the Coast of the Sun - is the zone best endowed and therefore it possesses a major power of attraction regarding health and beauty, since 45 % of the total offer is in this province. The principal motive can associate to a combined offer composed by this tourism of health and beauty and the tourism of the Sun and beach, though it is important to mention that 76 % of the of Malaga offer corresponds to hotels with Spa. After Malaga, and occupying an intermediate position they find Cadiz, Granada and Almeria with 13, 10 and 8 centers respectively. Whereas the rest of provinces do not exploit the benefits of the tourism of health and beauty On the other hand, if one speaks about traditional resorts, where the rural offer and of nature it represents an important added value, Granada is the province with a major offer, since he has four thermal stations
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Balneario de Alhama de Granada
Balneario de Graen
Balneario de AlicĂşn de las Torres.
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Main destinations of health and beauty in Andalusia
BIBLIOGRAPHY: Tendencias turismo Tipologías turísticas y tendencias 10 tendencias que modelan el sector turístico
e) Se han analizado las tendencias de las tipologías turísticas internacionales. e.1 Se han analizado las tendencias de las tipologías turísticas internacionales Nowadays there are differents tendencies, such as demographics, social, technological, economic, needs… Demographic and social tendencies -Travelling to the East: Asia is having a growing up of tourism, specially China, with 83 million of visitors each year approximately. Is followed by Malaysia (27.7 million), Thailand (24.7 million), South Korea (14.2 million), Japan (13.4 million), Singapur (11.8 million), Taiwan (9.9 million), Indonesia (9.4 million), Vietnam (7.8 million), India (7.7 million)
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-Increase of the middle class: increase of the middle class in many countries that generates new tourist flows with needs and pleasures very different. -Millennials: the new generation of tourist is changing the way to travel, products and services that they demand. They are more than the 40% of global purchases, and in a few years they will be the majority of tourists in the world. They have the technology as an important point, but we will talk about it later. They do, among others, gastronomic and cultural tourism but with a level of quality. They search in a lot of websites before they choose a travel destination.
-Family tourism: family is really diverse. There are families composites by a woman and a man, families with children, monoparental families, single mum or dad, gay families‌ each
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one of their own needs. Half of tourists that come to Spain are families, a proportion that rises to 60% in Catalonia, pioneer in Europe in the creation of a certified brand of family tourism destinations, Family Tourism Destination (DTF) -Solo travelers: nowadays there is a lot of people that travel alone, and they want to get involved with the culture of the destiny, and to know local people. There are many websites that help you organizing a solo trip. Almost 8 million people are solo travelers. The 60% of them are women. People that travel on their own increase a 20% each year. It’s a good way to meet people, enjoy 100% the culture, find yourself.
Technological tendences Tourism is changing thanks of technology. We use internet for everything, and also to book trips, hotels, transport (plane, cruise…) We have information in our phones about cities we visit, so we can know everything about the place we are going to travel. Platforms like BigData, Blockchain, Bitcoin… helps carrying money easily than having a lot of cash. Virtual assistants is something that is getting popular and popular every year, and if it exists speaking many languages is going to be really useful, as well as the intelligent technology. Virtual reality is nowadays something normal. Years ago it was something far from us and expensive, but now we can find virtual reality everywhere. It helps us to have new experiences, and also we can travel
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without leaving our house. Is not the same, of course, but is cheaper. Tourists needs Motivations and needs of tourist are changing. because of new tendencies. We are just going to talk about the two newest tendencies: -Transformer trip: many people travel just to feel new experiences of self-reflection, learning and personal development. -Disconnection: tourist look for exotic destinations to relax and be apart of their daily life. People is more exigent now, they like to personalize their trips as much as possible.
BIBLIOGRAPHY: -10 Tendencias del turismo -10 países más visitados de Asia -Los Millennials turistas -Turismo familiar -El Mundo: solo travelers
g) Se han valorado los factores que influyen en la demanda y la incidencia que podemos hacer sobre ellos y su distribución. g.1 Se han valorado los factores que influyen en la demanda turística.
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Always depends of the price of the destination and the incomes ​of the person that want to travel. When increase the incomes ​usually increase the demand of a product or service. Some factors that determine the tourist demand are: 1. Economic factors mainly the purchasing power and the availability of money of people that travel. 2. There is also some relative factors like weather or change of seasons that influence but we can not control them. 3. Another factors like safety of the places and natural disasters make influence in the final decision. 4. The quality and effort of the advertisement and marketing campaign make influence in the perception people have of a place. 5. The age is other critical factor that influence in the demand of a tourist destination. Individual factors of people also make influence, for example: - Motivation to make a trip. - Lifestyle: like personal attitudes, perceptions, personality and experience. - Free time and dates of holidays. - Political factors. - Cultural factors. All of the previous factors are determinate in an individual person and usually determinate the final decision at the time to choose a destination or buy a service.
SPANISH PEOPLE TRAVEL FOR: Visit family or friends
33.1%
Leisure
54.5%
Work
7.9%
Study
1.1%
Others
3.4%
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g.2 Se ha valorado la incidencia que podemos hacer sobre los factores valorados en g.1 como sobre su distribuciĂłn en relaciĂłn a la zona de AndalucĂa elegida en f.1 y f.2. Our destination is Sierra Nevada. Some factors that influence the decision of choose this destination are: - Weather: the weather in Sierra Nevada is perfect because there is sun and snow (in winter). - Economical situation of the customers that can choose Sierra Nevada as their destination, and amount of money that they spend. - Sierra Nevada has attractive advertisements and marketing campaign that influence people to visit the ski resort. - Although Sierra Nevada is usually visit by families, the age is a critical aspect because ski and snowboard are sports with a majority of young people. - There are some policies in the area for get a safety destination for the tourists.
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- The time when more tourists are concentrated is the weekend because in winter people do not usually have holidays. Sierra Nevada is the favorite destination for spanish snow tourism.
BIBLIOGRAPHY: -Demanda turĂstica -Factores determinantes de la demanda turĂstica -Demanda turĂstica: factores determinantes -Sierra nevada, destino favorito para el turismo nacional de nieve -Sierra Nevada. Patronato de turismo
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