RL | A 2017 by Agence RLA

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creating movements for people, brands, ideas in story and action

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2017 © Robert Lundahl | Associates 415.205.3481

story + action = prosperity

If you want to align the stars and people with your brand or idea, you need to feed your story with actions—and feed your actions with your story. In word. In deed. In perpetuity. That’s how you create momentous prosperity and movements that people will do flips and twists to be part of—and will eagerly want to spread your story, so your people, idea or brand continue to grow.

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2017 © Robert Lundahl | Associates 415.205.3481

RL | A would like to invite you to join us in creating your momentous movement together, beyond your campaigns—to lift your story, spirit, and actions on your prosperous journey upward; Attracting and retaining your primary and tertiary audiences that span the spectrum of donors, funders, patrons, partners, practitioners, activists, advocates, movers, changers, influencers, volunteers, employees, NGOs and policymakers— local, regional, national, even worldwide if needed. Telling right stories; Segmenting and tailoring outreach and message; Transforming communities; Inspiring the right kind of leadership; Catalyzing the right actions; Leaving no media touchstone unturned; Tying it all together; Shining a light.

Relentless and ubiquitous; Across divides and channels; In story and actions; We understand the challenges of tying it all together— the diverse endeavors, media and audiences. We fully empathize, and have been there before; We can and want to help organizations who act, as you do, to make the world better.

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2017 © Robert Lundahl | Associates 415.205.3481

enlighten perceptions connect the dots Ease your mind We’ve got you covered. The whole picture from film, narrative and creative—to liaison for brand, people, materials, logistics, and legal. On the ground. Overseas. On the air. 25 years experience connecting the dots for businesses, nonprofits, government, NGOs and American Indian Tribes—creating both prosperity and a better world.

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2017 © Robert Lundahl | Associates 415.205.3481

you don’t have the right story, until you do— —your homework, and fire the imagination. Involving the right characters, audiences, and turns and elements of epic storytelling—the ingredients that have sold billions of dollars in Hollywood movies, billions more in products, created movements, and changed the very fabric of civilization. When the right elements are in place, everyone understands, can inform the right actions, lead the right people, create the right outreach; Bringing profound heart and making it all resonate in the most radiant way possible. No limits.

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2017 © Robert Lundahl | Associates 415.205.3481

Story your actions • Lead with purpose; • Stories with purpose; • Stories that define actions; • Stories put into action, not merely told; • Shared values between people, groups or communities; • At every touchpoint; • Create momentous and unstoppable movements;

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Action, activating the story of you, me, us, and now—through • Activism • Advertising • Advocacy • Analysis • Artistry

orchestrating your epic movement

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2017 ÂŠ Robert Lundahl | Associates 415.205.3481

for organizations like yours, and leaders like you, who believe

momentous movements

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2017 ÂŠ Robert Lundahl | Associates 415.205.3481

who are my people? 3 energy projects stopped A film changed the worldâ&#x20AC;&#x201D;press releases and white papers ensured the story was delivered by 150 global outlets. Blog posts, articles and rapid response videos captured traffic, helping a small non-profit achieve over 50 pages of high quality search results in three months. Documentary film screenings catalyzed donors and activist support in five states. Lawsuits, the film, and ongoing PR and activism stopped three major energy projects dead in their tracks. Watch the full documentary on Vimeo here.

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2017 © Robert Lundahl | Associates 415.205.3481

Battling Goliath: Who Are My People? documentary is one component— along with ongoing activism, PR and several successful lawsuits—in the battle against a series of destructive, fraudulent and unnecessary solar energy projects perpetuated by the utility companies in California. Taking advantage of government grants and a frenzy of investment capital, energy companies obtained virtual license to pollute, destroy endangered species habitat, and build unnecessary infrastructure across inherently protected land, including historic Native American sacred sites and artifacts. The California Energy Commission indicated 17,000 sacred sites would be destroyed by energy development in the deserts.

who are my people? documentary activism Protecting the environment and the human rights of Indigenous Americans— The film follows four Native American elders, Alfredo Figueroa (Chemehuevi/ Yaqui), Reverend Ron Van Fleet (Mojave Hereditary Chief), Phillip Smith (Chemehuevi), and Preston Arrow-Weed (Quechan), as they seek to preserve cultural resources, including large geoglyphs, some over 200 feet long.

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2017 © Robert Lundahl | Associates 415.205.3481

“The communication and outreach conducted by Mr. Lundahl… played a major role in delaying or stopping some of the most damaging utility scale projects in the Blythe area. He has also been an effective communicator of the no-impact rooftop solar alternative to high impact desert projects.” ~Bill Powers P.E.

who are my people? rio mesa plant: stopped

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2017 ÂŠ Robert Lundahl | Associates 415.205.3481

elwha river restoration national park service

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2017 © Robert Lundahl | Associates 415.205.3481

“I am sure you have heard by now, the fish are already starting to utilize the habitat up above where the projects used to be located. It is awesome, and it is going to keep getting better. I just want to say that I know in my heart that your film and the work you did had a huge impact on the ways things turned out and I am still very grateful to you for that work you did.”

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-Rachel Hagaman (Kowalski), Economic Director, Lower Elwha Klallam Tribe

elwha river restoration: removing two massive dams In support of the Elwha River and Ecosystem Restoration Act of 1992, the National Park Service, NPS, and Olympic National Park engaged Robert Lundahl & Associates to produce a series of aerial photographs of the Elwha River drainage. Exhibits in California venues extended the outreach and awareness of the 300 million dollar restoration effort, the largest in the world. See more at https://www.rla-documentary.com/#/over-the-elwha/

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prisoners of age national park service

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2017 © Robert Lundahl | Associates 415.205.3481

Exposing a secret world hidden inside our own concrete and illusive cells, where most Americans rarely get a glimpse—designer/ storyteller Russell Volckmann’s work with photographer Ron Levine and Michael Wou delivered this momentous new installation to over 1,000,000 visitors on Alcatraz, replete with 70 mass-scale photographs, plus gripping anecdotes told by inmates, guards and penitentiary wardens. “Remarkable. Captivating. Shines a light on a growing crisis here in California and throughout the country.” ~ U.S. Congresswoman Jackie Speier

prisoners of age: drawing 1 million+ visitors

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2017 ÂŠ Robert Lundahl | Associates 415.205.3481

angel lavender farms

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2017 ÂŠ Robert Lundahl | Associates 415.205.3481

A story within Harvest Dreams, the film helped raise money for conservation and preservation, and saved several farms such as Angel Lavender Farms, so that they might continue as agricultural producers in a new era of organic and sustainable farming. Tens of thousands of tourists and families from surrounding cities and towns pour into the community for regular well appreciated Lavender agri-tourism events, replete with music and picnics and local products. As blossoming events and retail continue to spin-off from this exciting new farming direction, the community now enjoys a renewed economy, spirit and energy. Watch the entire documentary, Harvest Dreams, here on Vimeo (00:50:37).

angel lavender farms

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2017 ÂŠ Robert Lundahl | Associates 415.205.3481

shipley energy

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2017 © Robert Lundahl | Associates 415.205.3481

Energy For Life, the new company brand spirit mantra, meant an entirely new way of relating with customers, and the world. The work of Landor alumni Russell Volckmann and Bob Wolf created a new greener Shipley Energy brand identity and design system, yes—but much more. We also identified new and existing touchpoints, channels and actions to move Shipley’s message with involvement, impact and authentic intent. Within one year, a small renegade Shipley Energy moved from humble local beginnings to become one of the Top 10 Fastest Growing companies in the Mid-Atlantic Region.

Energy For Life—activism in branding, advertising, and customer engagement.

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2017 ÂŠ Robert Lundahl | Associates 415.205.3481

song on the water

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2017 © Robert Lundahl | Associates 415.205.3481

Filled with scenes of Coast Salish and Nuu Chah Nulth songs, glowing faces, inspiring stories, and incredibly beautiful cinematography—the one-hour film reveals a profound spirit voyage for pullers, ground crews, and elders. Together they share the waves, traditions, and vision of a Coast Salish youth with radiant futures firmly rooted in a heritage spirit. Native-formed Long House Association’s non-profit mission is to educate, communicate and elevate native culture. Taken in as one of their own, the Longhouse Association invited Robert Lundahl to participate not only as activist and filmmaker, but also as their formal Executive Director.

song on the water: restoring an entire culture Elders acted on their new spirit vision, and once again began teaching traditional culture, language, skills and crafts to the younger generations. How to fashion seaworthy dugout canoes from solid cedar. How to thrive in harmony with the environment. To be strong again. To be proud again. To sing and laugh again. To become Coast Salish forever again. So moving was this picture, that three months following release, the film had already aired on over 240 PBS affiliate stations, coast to coast. View the full-length PBS documentary here on YouTube.

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2017 ÂŠ Robert Lundahl | Associates 415.205.3481

sun microsystems digital journey Stories from a networked planetâ&#x20AC;&#x201D;Humanity has embarked on a Digital Journey. Now a documentary series that explores human and digital evolution through an informed and curious lens, seeking to out emerging technologies in social, environmental and cultural contexts. Digital Journey provided broadcasters with coveted crossover opportunities across web and digital, helping stations establish an online presence with web-ready content programming, research and supporting content links, along with curriculum materials for enhanced TV and interactive platforms.

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2017 ÂŠ Robert Lundahl | Associates 415.205.3481

sun, digital journey 175,000,000 viewers* *Conceived, produced, written, directed, and distributed 39-episode Digital Journey series on US Public Television, and TVO Canada. 3929 airplays, 229 hours of airtime, 75,000,000 potential households, 175,000,000 potential viewers, 43% U.S. broadcast market, 52.64% Canada broadcast market, 22,000,000 viewers in China, 8,277,000 viewers in Europe, 8,830,000 impressions from global airport displays; Estimated broadcast time value: $8,250,600. Broadcast distribution cost: $0.

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2017 ÂŠ Robert Lundahl | Associates 415.205.3481

sun, digital journey emmy award winner

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2017 ÂŠ Robert Lundahl | Associates 415.205.3481

yerba buena center for the arts

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“We’re like an octopus with 100 tentacles” YBCA—the most prominent contemporary arts organization in the San Francisco Bay Area, perhaps the world. Happening here 365 days a year, the most dynamic array of innovation, the arts, ideas, thinking, events, entertainment, and exhibits with profound relevance for diverse audiences. The executive director spoke urgently, “We’ve 100 Big Ideas, but nobody’s listening, and the Big Ideas are not even that effective for the curators themselves. Our visual arts, film, innovation, science, humanities, events, performances, facilities rentals—what this is all about at YBCA does not hang together... Our relationships are very complicated. We’re a vital influence, recognized nationally, internationally. We’re important to the rest of the world, but some key audiences don’t get what we’re all about, and Bay Area audiences simply don’t care.”

“We’re like an octopus with 100 tentacles”

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“You were really inclusive and thorough in all of the background work. The curators, the development people, the events people—they all felt their voice was really heard. We were finally able to get something concrete that made sense. It made sense to everybody. Your honesty was just so exactly what we needed. That was hugely valuable.” ~ Kathy Budas, Marketing Director, YBCA

ybca: renewing, unifying story and messaging

Results—Donations, patrons, revenues + marketing efficiency continue rising. Previously complex and misunderstood—a new clear, epic story that inspires people, drives real actions, and improves prosperity.

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And why you need us You struggle to be heard—to boost your brand, organization, product or idea into orbit. Today’s ever-changing mêlée of social, commerce and humanity often feels overwhelming. You believe in your ideas, people, products or capabilities, but strain to make impact. How do you activate eager participants? What’s missing? Your stories are the core of any movement, activated when you and your audiences together participate in those stories—those unfolding adventures—across channels, events, ideas, products, PR, advertising and deeds. We’re storytellers. We’re activists. We’re branding and advertising experts. We’re also adventurers and strategists that drive the pulse of your strategies—cutting through the clutter, breathing life and spirit into the right stories, and transforming nascent ideas into momentous movements.

who we are

Ease your mind We’ve got you covered. Connecting the dots. The whole picture from film, narrative and creative—to liaison for brand, people, materials, logistics, and legal. On the ground. Overseas. On the air.

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Award-winning filmmaker, director, storyteller, visionary, activist Robert is a superb filmmaker/storyteller. You can see that when you look at his work. It has passion and is emotional, the basis of great storytelling. He is a superb caster of talent, a magnificent cameraman and director, and an excellent editor. He writes his own script copy which I also find brilliant. If you need a story told with passion and clarity and top-of-the-line professionalism, I can highly recommend him as one of the very best.

~ David Hoffman–American Documentary Filmmaker

Beyond a prolific list of award-winning stories and documentary films seen on PBS and worldwide, Robert has delivered unprecedented creative successes for private enterprise including companies like HP, SAP, Credit Suisse, Blue Cross Blue Shield, Sun Microsystems, Avatier, and Eriksson. Robert helped take Amdahl to the forefront of IT products in a realm formerly dominated only by IBM— everywhere from NASA’s Voyager spacecraft to the manufacture of automobiles in France to scheduling air travel in Australia. His Sunergy satellite broadcasts and the Emmy® winning Digital Journey television series helped Sun outpace competitors to become the number one large scale server company.

robert lundahl

Robert’s experience in orchestrating momentous corporate PR, advertising, socio-political and environmental activism brings a rare holistic advantage to the scope of all RL|A client work.

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Award-winning brand strategist, storyteller, adventurer, activist—Russell has helped brands tell stories in ways that matter for over 25 years. Russell brings to the table a vast array of creative, business and digital talents… a contributor and a collaborator who is greater than the sum of his parts. He is the definition of the ‘can-do’ guy, someone who will do everything it takes to insure that a project is delivered to the satisfaction [of] his client… His deep understanding of branding and identity, his creativity, and his persistence helped us sort out a score of internal issues which had previously blocked us”

~ Lawrence Green, Landor Associates

Russell is brand strategist to entrepreneurs, non-profits, global and Fortune 500 companies—including Sun, HP, AT&T, CNN, Yerba Buena Center for the Arts, Tetrapak, Ziff-Davis, L’Oréal Paris, Constellation Wines, Emirates Airlines, Air Canada. In addition, he’s been digital brand design consultant to top global agencies such as Landor and FCB. With far-flung background as oceanenthusiast, lifeguard, rock climber, writer and travel-adventurer, he is an active communicator, mover and executor that has influenced governments, major corporations, international audiences, plus domestic and global movements.

russell volckmann

Recently, Russell co-created an award-winning photo-documentary exhibition delivered to over one million visitors on Alcatraz. Russell has also received the Businessman of the Year Award by the Congressional Business Advisory Council in honor of Top Business Leaders in the US.

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let’s talk 415.205.3481 visit us online at studio-rla.com

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