Organize, Protect & Manage Your Digital Assets CGXSolutions Carol Schwanke
April 21-22, 2010 ď‚Ť San Antonio, TX
digital asset management Are your Assets on disks everywhere and anywhere?
digital asset management
Are you being overwhelmed by numerous email requests for Assets?
digital asset management Or are files stored on a local server.
is your money flying out the door?
• 62% of Marketing and Creative professionals spend 1-6 hours a week searching for and managing files for other people • GISTICS research – – creatives look for files 83 times a week and fail to find it 35% of the time – Creatives spend 1 hour out of 10 looking for files at an average cost of $8200 per person
• A Digital Asset system will cut time searching for files by 85%
why invest in digital asset management
In order to give more power to your marketing programs and be more efficient in doing so, Digital Asset Management should be one of your first technology investments!
why invest in digital asset management • Companies are spending more on branded content now than ever before • More and More digital Media to store and access • More than just a Storage Repository for assets •
Online collaboration & communication Tool
• Easily integrates into your corporation, agency or business to increase productivity, reduce costs and help create efficient workflows •
Eliminate Redundancy and reduce storage
features • Immediate Global Sharing of your assets •Browse, search, view and retrieve files from anywhere in the world, 24 hours a day, seven days a week via the internet • User Friendly Interface •Easily integrates into your corporation, agency or business to increase productivity, reduce costs and help create efficient workflows. •Provides a secure environment to control user access and permission levels
features • Cross-platform for both Mac and PC users
• Full online video viewing and editing capability •Store any type of file format with specific features applied to different file types, such as images, video, audio, InDesign, PDF, PowerPoint, and your font library •Images – convert the file to a different file type, color space, size, resolution during the download process, keeping the original in tact
features • InDesign & Quark – access linked images from a layout document and view all linked documents to images • Powerful searching capabilities using meta data fields and other formats • User specific meta data fields • Built in communication and collaboration tools • Check In/Out feature • Annotations feature – built in online proofing • Built in workflow tool using auto triggers
workflow solution Initial Design uploaded for approval
Email sent To Approval 1
Digital Asset Database
Approved
Ready for Print
the Asset site using the uploader tool. By selecting the Approval1 in the meta data field this will automatically trigger an email notification to the approval 1 agent.
Not approved
Step 2: The approval1 agent will log in and view only the file ready for proofing and either approve or deny it and add change notes in the meta data field. Once saved this will send a notification email to either make the requested changes back to the initial person or if approved will send an email trigger to approval2 agent and move the file to the approval 2 folder.
Not approved
Step 3: The approval2 agent will log in and view only the file ready for proofing and either approve or deny it and add change notes in the meta data field. Once saved this will send a notification email to either make the requested changes back to the initial person or if approved will send an email trigger to the printer and move the file to the print ready folder.
Approved
Email sent To Approval 2
Step 1: The initial design will be uploaded into
case study – Aon Consultants
Aon Consultants, has Partnered with PCA a Consolidated Graphics company and CGXSolutions as very effective means to complete their programs and initiatives. Utilization of the Digital Asset Management System has facilitated their ability to streamline the historical archives and team functionality. As a result, the summary plan documents and summary of material modification documents for a large plane manufacturer with more than 157,000 employees nationwide in addition to locations in 70 countries have been efficiently refined.
case study– P&G - Covergirl
“The Cosmetic Image Library has been a huge capacity builder for us in that it has enabled folks from our agencies and Customer Teams to access the product and beauty images when they need them without having to contact someone at our headquarters. We work with people all over the country and in other countries as well and we love the flexibility this system affords our company and coworkers in that everyone has access to the images they need whenever they need them.” 32,777 files stored Cynthia Conrad Marketing Specialist
case study– USAA Challenges….. •Files not organized or stored in central location in multiple file formats. •Required numerous hours to locate files from either CD or at various printers. •Weren’t able to have files secure from other people. •Lacked any additional support or help with management of files.
case study– USAA Results….. •Have a central location to store files. •Now have different user security access levels to the site and users view different files. •Eliminated multiple file formats and duplication. •Users may locate files quickly with the custom meta data fields in the search feature. •Collaboration added with online request form to authorize files to be sent to other users. •Current and final art files immediately stored in repository. 459,269 files stored.
Questions and Answers
customize your site
thumbnail views
custom meta data fields
file conversion on the fly
custom search fields
built in collaboration and workflow tool
Questions and Answers
Organize, Protect & Manage Your Digital Assets CGXSolutions Carol Schwanke
April 21-22, 2010 ď‚Ť San Antonio, TX