Boost Efficiency and Control with Web2Print CGXSolutions Doug Stemet and Jessica Lea
April 21-22, 2010 ď‚Ť San Antonio, TX
The internet is bridging the gap between digital content and commercial print production. Learning how to build a powerful online marketing resource can save money and drive revenues by: •streamlining print procurement •improving access to marketing collateral •enabling customization while maintaining brand standards
introductions Introductions • Doug Stemet, Technical Sales Director, CGXSolutions • Jessica Lea, Technical Sales Director, CGXSolutions
why Web2Print Streamline Print • Reduce waste in time, touches and unnecessary communication Improve Access to Marketing Collateral • Empower your internal customers through controlled access Simultaneous Customization & Control • Allow personalization while maintaining brand standards, both in design and production, ensuring a strong brand and image for your company
streamlining print What to look for • An Interface that matches your corporate culture • Web-based application for 24/7 access from anywhere in the world • Proof file and Production file created automatically, reducing manual interaction and errors • Robust reporting features that allow administrative oversight • Automated system communications that push the right information to the right stakeholder • Flexible production options: Digital and Offset, Print-on-Demand and Inventory • Application + Production under one solution
improve access to collateral What to look for • Customizable user experience • Configurable user accounts – customizable access for eah profile • Controllable access to products, business rules, payment options, approval needs, etc. •
Inventory controls to maintain appropriate levels of inventory
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Full checkout process with shopping cart feature
customization & control What to look for • Approval Process that can be flexible to your business structure •
Customization capabilities that allow the flexibility to control all elements of the versioning experience by the user
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The ability to integrate data into the customization process
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Online real-time proofing
questions to consider Workflow Design Considerations • Who are your users? •
What will they have access to?
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Should they be able to customize the collateral?
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How will they access the application?
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What administrative controls are needed?
Web2Print live Web2Print examples •
Convergence marketing utilizing Web, Email and Print
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Versionable custom marketing collateral.
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Creating one-to-one print marketing online with variable data
Boost Efficiency and Control with Web2Print CGXSolutions Doug Stemet and Jessica Lea
April 21-22, 2010 ď‚Ť San Antonio, TX