Got SWAG? Forté Tarek Korraa
April 21-22, 2010 San Antonio, TX
history of promo products industry • 1789 – Commemorative buttons when George Washington was elected President! • In the 1800’s - advertising calendars, bags for school books were used by an early pioneer • Then came caps, aprons, fans, advertising trays (think Coke) • Industry today has associations with over 7500 members comprising $18B in annual revenue • Members are both manufacturers and distributors
our history in this industry • In the business of promotional products since 1992 • Forte, PiPS and H&N are all on the distributor side • Saw an opportunity to support our print customer’s need with additional services • Volume has tripled in size since 2005, year we were acquired by Consolidated Graphics • Attendance at major national trade shows critical to seeing new products and forming new relationships
offerings • The most recognized items include – – – – – –
Tote bags Pens, adhesive pads, magnets T-shirts & caps Ceramic & travel mugs, water bottles Wearables (comprises 30%)
• Unique gifts & ideas – – – – –
Recognition awards Food gifts Electronics Watches Environmentally friendly products
why / how are they used? • It’s a form of gift-giving, originating from the earliest recorded history • Ideas for employee awards and incentives • Thank you’s to clients and prospective customers • Conventions and trade shows • Great for promoting and sustaining brand awareness - create lasting memories • People love to show off brand loyalties
available brands • • • • • • • • •
Cutter & Buck Cross, Waterman, Bic, Mont Blanc 3M Post-it Titleist, Calaway Nike, Adidas, Slazenger, Dockers Wenger Zippo Waterford Etc, etc, etc…
decorating methods •Screen printing •Embroidery •Laser etching/engraving •Deboss •Foil/ Hot stamping •Pad printing •Heat transfer •Digital
Additional Decoration Methods for Wearables: •Sequin Embroidery •Laser Applique •Rhinestone Applique
trusted suppliers •
Carefully selected, scrubbed, reliable list of supplier partners
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Volume business = better pricing/service
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Boutique suppliers for unique items
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Throughout the United States & Asia
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Relationship business
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Asia - higher volumes if time allows
safety, health, environment • Bisphenol-A Free (BPA free) – Hormone disrupting chemical harmful to human health – From scratched or worn polycarbonate
• California Prop 65 • Green products • Child labor concerns
brand and process management •
We know you – let us protect your brand • Your colors • Your standards • Your logo(s) • Your requirements • We apply our knowledge here
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We manage the process for you & ensure deadlines and quality
integrated solutions •
Print & promotional products often merged together in marketing campaigns
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Fulfillment and one source solution
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Online Solutions – storefronts
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Use in direct mail to improve response rate • Magnets • Flash drives • Compressed t-shirts
creative ideas! •
Our claim to fame!
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Need something? Out of ideas? Talk to us! • What’s your budget? • What’s your occasion? • What are your goals? • Involve us early for options and samples
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Depend on our expertise to come up with that ideal solution! • The latest and greatest • Special deals on overstocked merchandise
upcoming offerings from CGX • • •
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Print on demand items Personalized one-off’s in full color Initial offerings will include • T-shirts • Sweatshirts • Bags • Mugs • Mousepads Great for your employees and your customers! Orders through customized FotoFront available through CGX
Got SWAG? Forté Tarek Korraa
April 21-22, 2010 San Antonio, TX