April 21-22, 2010 San Antonio, TX Forté Tarek Korraa • Industry today has associations with over 7500 members comprising $18B in annual revenue • Then came caps, aprons, fans, advertising trays (think Coke) • In the 1800’s advertising calendars, bags for school books were used by an early pioneer • 1789 – Commemorative buttons when George Washington was elected President!