What’s Color Got To Do With It?

What’s Color Got To Do With It? FUJIFILM North America Corporation - Graphic Systems Division Don Schroder

April 21-22, 2010  San Antonio, TX

what’s “Color” got to do with it?

To accurately measure, reliably repeat, and easily control color is crucial to successful print and media production.

Learn about tools that ensure consistent duplication from one location to the next and one technology to the next.

what’s “Color” got to do with it?

• How important is Color?

– Why do we spend so much time trying to make it accurate?

– Do you think the consumers really desire color to be consistent and accurate?

– Does a consumer really care if it was produced digitally, offset, etc..

– What is the outcome if we did not care about color?

what’s “Color” got to do with it?

• How do we communicate color today? e u s e w o r d s l i k e : e l t a E … . e

what’s “Color” got to do with it?

• What tools or products do we use today to control and communicate Color?

• • • • • • • • • • •

Densitometers, Spectrophotometers, UV Cut, UV Include Profiling Software Calibration Software Color Bars Profile Target Charts Reference Profiles Target Profiles Destination Profiles Light Booths Human Eyes Fed Ex

what’s “Color” got to do with it?

• What output devices are we trying to control?

• • • • • •

Color Monitors - Many different brands..

Digital Proofing - Devices many different technologies Digital Printing Devices - NexPress, Indigo, iGen, toner, ink Digital wide format devices - UV, Solvent, Eco Solvent, Aqueous Offset presses - Sheet Fed, Web Flexographic Devices - Tag, Label, Carton, Metal…

• We have a lot to control!

we know what “color’s” got to do with It? • We all know what color has to do with it!

• • • • • • •

Brand Owners build businesses on the importance of recognition of their Color!

Logos become the communication tool of intrinsic marketing Color defines quality for each of these brand stake holders!

Color communicates Strength, Quality, Consistency, who they are..

Color today transcends borders in a Global Economy, Color defines the Brand!

Color Production defines the Printer!

Brand owners and customers do business with Printers who can prove effective Quality and Control it over the entire production Path!

today’s solution must…

• Help validate production across multiple color output technologies • Communicate color at the local production sites as well as at world wide locations..

• Must not impede production • Align to a Customer Color standard or an Industry standard • Deploy reports that communicate internal needs and external needs of the client • Include a dedicated Partner willing to support the production sites..

G7 and standards

L o C A R G

SNAP IDE

G7 ICC Pr of

Press2Proof Target

SWO

P

iles

NPDC

e c n a Alli

Color

ISO

Cont

rols

E I C

L*

* b a*

today’s solution must (continued)..

wow is G7 different than the other standards?

• G7 is a process to match a color standard like GRACol, SWOP • Based on a need from the print buying community for a “closer visual” appearance between proofs and the final printed product!

Proof

Printed Sheet

how is G7 different than the other standards?

• Visual appearance can be closure across a variety of proofing devices • Brand identity can be maintained across a variety of print media anywhere in the world • Work can be produced faster, more color accurate and consistent • •

Time can be reduced in proofing cycles and press checks Higher degree of color consistency

Proof-NY

Inkjet-Denver

Sheet-fed-LA

Digital-Beijing

today’s solution must (continued)...

• Help implement G7 across identified locations • Teach the sites how to attain the expertise to be able to do G7 certifications on their own • Track and report on site success • Allow quicker resolution to errors, creating less down time

keeping you “in control” • Taskero Universe ColorPath Verified and Fujifilm Professional Services: – Discovery – Analysis – From these two processes information is analyzed to provide flexible solutions to improve workflow, procedures, quality levels and efficiencies!

keeping you “in control” • Implementation – Execute a plan specifically for you • • • • •

Educational Services Color Management Consulting Custom Consultation Workflow Analysis Statistical Process Control

• Support – Keep you In control on regular visits as well as Taskero Universe!

putting it all together

Digital Print Engines

Wide Format or other digital presses

Color Management Tools PressMatcher Any Workflow

Epson WT 7900

“In-Control�

Packaging Proofer

Litho/Offset Or Flexo Press

Managing the Brand

The Color Solution Management Advantage

•Largest number of Oris and GRACoL Resources in the Industry

•Color Alignment •Process Control •Standards Implementation •Advanced Screening Implementation

keeping consolidated “in control” • Today Taskero watches and reports on over 70 digital device around the world for CGX • USA, Czech Republic, Japan • Created custom reports that support internal production requirements as well as other reports utilized for the client • Completed 20 G7 implementations and certifications at Consolidated Graphics Print location • Meet on a quarterly basis to review, collaborate, and listen to new needs and ideas!

Display Graphics

Variable

Offset Press Pre-press Dept

Fulfillment

Local Printer

Production Planning

Display Graphics

Variable

Offset Press Pre-press Dept

Fulfillment

Local Printer

Production Planning

i -S

eb W I GU

nt

ie l C I GU

te

Print Plant

TU Database (Fujifilm e-Systems)

ie V , ds s n re ort T b Rep e W &

w

Print Plant

Multi-Location Printer/Printing Print Plant

Multi-Location International

Web Enabled (Trending & Reports)

keeping you “in control”

benefits • Ensures Color and Brand integrity across multiple plants and multiple production platforms.

• Simple web centralized location for all information • Business Intelligence for all or selected individuals to see and use, easier decision making process • Access to “Branding” data, provides information and partnership, reduces travel, increase uptime to produce more work, faster approvals means more work in

FUJIFILM Taskero Universe

FUJIFILM Taskero Universe Color Path Verified A Solution to Validate and Communicate Color anytime, anywhere!

Thank You!

What’s Color Got To Do With It? FUJIFILM North America Corporation - Graphic Systems Division Don Schroder

April 21-22, 2010  San Antonio, TX