Postage Savings by Design

Postage Savings by Design Nies Artcraft Companies, Pitney Bowes, MCS John Kruszka, Dan Rister, Glenn Toole

April 21-22, 2010 ď‚Ť San Antonio, TX

presentation objectives

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Learn What’s new with the USPS and how to adjust

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Learn what methods can be used to increase response rates

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Learn how to use the mailstream to gain higher revenue and profit

USPS • The USPS is our Business Partner • 1878 page instruction manual • Use Your CGX Mailing Experts to Educate & Communicate Changes, Impact, and Options

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mailing by efficient design Measureable Call to Action

Presorted Database

Various Contact Methods

Carrier Route Sort w/SCF Entry Targeted Age Group

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Simple Postcard Design

data & format 3X tabs due to design

DeDupe!

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inkjet variable data print Personalized Location

Intelligent Mail Barcode w/Tracking

direct mail optimized 2010 • CMO – Consolidated Mail Optimization – Different routes for a single mailing based on the destination • • • •

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Local Entry BMC/SCF Co-mingle Co-Palletization

USPS update

What will the impact to your business be & how can we help you work around that?

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direct mail production • Increased Efficiency with new tools from PB/MCS • Distribute then Print & Mail model of CGX – Not only digital but in concert with traditional as well

• Engage the experts as part of the process – We can help you from design through production to mailing

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google endorses direct mail!

• Fall 2009 Adwords Direct Mail Campaign – “Top Tactics for Tough Times”

oos id L t, MCS v a D n side ssna e r P e 1C D 810 rg, M Ave ersbu th Ga i 7 9 208

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tips for personalizing your mailings •

Clean Up Your Database

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Automate Data Collection

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Use Color Effectively – Logos and Tag Lines and Spot Color add eye-appeal

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Clean Designs Work Best – Keep it simple and balanced so graphical elements don’t fight with each other.

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transformation with inkjet messaging and service card

Kevin, place your order today and save 15%!

Kevin, place your order today and save 15%!

Kevin Marks Pitney Bowes 37 Executive Drive Danbury, CT 06810

Movementfrom fromlow lowperceived perceivedvalue value––to tohigh highvalue valuewith withinkjet inkjetcall callto to Movement action action

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how important is the envelope?

• It’s what is seen first – and sometimes the only portion of your communication.

• It has one job: to get the envelope opened!

– The envelope affects about 10% of the final decision of whether to respond or not.

– The closer an envelope resembles personal correspondence, the more effective it is.

– Addressed envelopes make more of an impression than labels.

*Source: Hewlett-Packard® Development Company

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closed face letter package 2D Data Matrix for Read & Print

Personalized & Variable Tag line Facsimile Window

Coated Envelope

• First Class and Bulk pieces benefit from On-The-Envelope messaging • Inkjetting removes the need for Low-Security window envelopes

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implementation: • Print/Mail Provider Requires: – High Resolution Inkjet Printer (MCS Array) • Spot color, Graphics and Font capabilities

– Camera / Tracking system such as MCS Perfect Match – to insure integrity of print on outside of envelope to match documents inside.

– High Speed automated inserter such as Pitney Bowes Flowmaster 16

production benefits: For Envelope Messaging / Inkjet Printing: – It occurs at the last stage of production • Last minute changes are possible

– Easy for campaign testing • Start with an individual mailing – or a portion of a large mailing • Easy to create versioned messages

– High ROI and low relative costs.

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direct mail still retains highest ROI

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Source: Marketing Charts.com

mail is a preferred method of contact • Most consumers (73%) prefer mail for receiving new product announcements – Compared with 18% for email.

• 70% of respondents prefer mail for receiving unsolicited information.

• For confidential communications, 86% of respondents prefer mail, compared with 10% for email.

• Consumers are less likely to discard unopened mail (31%) than unsolicited emails about new products (53.2%).

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highly personalized envelopes get opened!

• Better response rates

• Consumers want you to communicate with them on an individualized, customized, personalized one-to-one basis – not as "The Folks at," "Current Resident," or part of a mass mailing.”

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additional drivers • Increased use of closed-face envelopes – Higher Response Rate for Direct Mail – Example: • Credit card solicitation • Non-profit organizations • Higher value, perception of greater personalization

– Greater security for 1st class mailings

• Greater use of Personalization / Targeting – On-envelope and postcard messaging: BW & Spot Color • Retail Offers • Variable return addressing or identity

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three seconds to success

• Read-and-Print applications allow personalized messages – in addition to addresses

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opportunities for personalization!

Who we are: Pitney Bowes / MCS Pitneyyou Bowes thank Every Connection is a New Opportunity

Document MessagingTechnologies

www.pbdmt.com

MCS Industry-leading inkjet addressing and printing technology and camera-vision tracking and verification www. mcspro.com

Postage Savings by Design Nies Artcraft Companies, Pitney Bowes, MCS John Kruszka, Dan Rister, Glenn Toole

April 21-22, 2010 ď‚Ť San Antonio, TX