Postage Savings by Design Nies Artcraft Companies, Pitney Bowes, MCS John Kruszka, Dan Rister, Glenn Toole
April 21-22, 2010 ď‚Ť San Antonio, TX
presentation objectives
Learn What’s new with the USPS and how to adjust
2
Learn what methods can be used to increase response rates
Learn how to use the mailstream to gain higher revenue and profit
USPS • The USPS is our Business Partner • 1878 page instruction manual • Use Your CGX Mailing Experts to Educate & Communicate Changes, Impact, and Options
3
mailing by efficient design Measureable Call to Action
Presorted Database
Various Contact Methods
Carrier Route Sort w/SCF Entry Targeted Age Group
4
Simple Postcard Design
data & format 3X tabs due to design
DeDupe!
5
inkjet variable data print Personalized Location
Intelligent Mail Barcode w/Tracking
direct mail optimized 2010 • CMO – Consolidated Mail Optimization – Different routes for a single mailing based on the destination • • • •
7
Local Entry BMC/SCF Co-mingle Co-Palletization
USPS update
What will the impact to your business be & how can we help you work around that?
8
direct mail production • Increased Efficiency with new tools from PB/MCS • Distribute then Print & Mail model of CGX – Not only digital but in concert with traditional as well
• Engage the experts as part of the process – We can help you from design through production to mailing
9
google endorses direct mail! • Fall 2009 Adwords Direct Mail Campaign – “Top Tactics for Tough Times”
oos id L t, MCS v a D n side ssna e r P e 1C D 810 rg, M Ave ersbu th Ga i 7 9 208
10
tips for personalizing your mailings •
Clean Up Your Database
•
Automate Data Collection
•
Use Color Effectively – Logos and Tag Lines and Spot Color add eye-appeal
•
Clean Designs Work Best – Keep it simple and balanced so graphical elements don’t fight with each other.
11
transformation with inkjet messaging and service card
Kevin, place your order today and save 15%!
Kevin, place your order today and save 15%! Kevin Marks Pitney Bowes 37 Executive Drive Danbury, CT 06810
Movementfrom fromlow lowperceived perceivedvalue value––to tohigh highvalue valuewith withinkjet inkjetcall callto to Movement action action
12
how important is the envelope? • It’s what is seen first – and sometimes the only portion of your communication. • It has one job: to get the envelope opened! – The envelope affects about 10% of the final decision of whether to respond or not. – The closer an envelope resembles personal correspondence, the more effective it is. – Addressed envelopes make more of an impression than labels.
*Source: Hewlett-Packard® Development Company
13
closed face letter package 2D Data Matrix for Read & Print
Personalized & Variable Tag line Facsimile Window
Coated Envelope
• First Class and Bulk pieces benefit from On-The-Envelope messaging • Inkjetting removes the need for Low-Security window envelopes
15
implementation: • Print/Mail Provider Requires: – High Resolution Inkjet Printer (MCS Array) • Spot color, Graphics and Font capabilities
– Camera / Tracking system such as MCS Perfect Match – to insure integrity of print on outside of envelope to match documents inside. – High Speed automated inserter such as Pitney Bowes Flowmaster 16
production benefits: For Envelope Messaging / Inkjet Printing: – It occurs at the last stage of production • Last minute changes are possible
– Easy for campaign testing • Start with an individual mailing – or a portion of a large mailing • Easy to create versioned messages
– High ROI and low relative costs.
17
direct mail still retains highest ROI
18
Source: Marketing Charts.com
mail is a preferred method of contact • Most consumers (73%) prefer mail for receiving new product announcements – Compared with 18% for email.
• 70% of respondents prefer mail for receiving unsolicited information. • For confidential communications, 86% of respondents prefer mail, compared with 10% for email. • Consumers are less likely to discard unopened mail (31%) than unsolicited emails about new products (53.2%).
19
highly personalized envelopes get opened!
• Better response rates
• Consumers want you to communicate with them on an individualized, customized, personalized one-to-one basis – not as "The Folks at," "Current Resident," or part of a mass mailing.”
20
additional drivers • Increased use of closed-face envelopes – Higher Response Rate for Direct Mail – Example: • Credit card solicitation • Non-profit organizations • Higher value, perception of greater personalization
– Greater security for 1st class mailings
• Greater use of Personalization / Targeting – On-envelope and postcard messaging: BW & Spot Color • Retail Offers • Variable return addressing or identity
21
three seconds to success
• Read-and-Print applications allow personalized messages – in addition to addresses
23
opportunities for personalization!
Who we are: Pitney Bowes / MCS Pitneyyou Bowes thank Every Connection is a New Opportunity
Document MessagingTechnologies
www.pbdmt.com
MCS Industry-leading inkjet addressing and printing technology and camera-vision tracking and verification www. mcspro.com
Postage Savings by Design Nies Artcraft Companies, Pitney Bowes, MCS John Kruszka, Dan Rister, Glenn Toole
April 21-22, 2010 ď‚Ť San Antonio, TX