Save Time with Online Proofing Rampage Systems Peter Gorgone
April 21-22, 2010 ď‚Ť San Antonio, TX
introduction • Peter Gorgone • Rampage Systems, Boston MA • C-T-Plate workflow system – Market pioneer and leader in commercial printing (20-25% marketshare) – 50 of 70 CGX plants – CIA, Macy’s, JC Penney, Hershey’s, NEJM
online proofing • I am NOT talking about eliminating hardcopy proofing • That might happen…but the real goal is to eliminate inefficiency in approval cycle – Save time and money – Reduce errors
approval cycles… • For any given project, how many people involved? – Internally? – Externally? • Do you communicate by: – Email and text? – In person or on the phone? – By fax, interoffice mail, couriers, etc.
the wrong tools
The Email Chain Letter
The Telephone Game
The Pirate’s Map
to make matters worse…just • Add more people to the process • Get closer to the deadline • Go through more iterations What I wanted
Free Cars
The bar on the bottom should match the red headline.
What was heard
Free Cars Free Cars
2nd generation of online systems • Integrated APPLICATIONS designed to streamline the approval cycle – Rampage Remote with Rampage – Kodak Insite with Prinergy – Afga Delano with Apogee
• Operate from standard web browser • Include a messaging component
but first‌ The two $64,000 questions 1.
Why not just email a PDF?
2.
Is it contract color?
just email a PDF • Email has size limitations that present two bad choices: – Vector art looks good, but has not been RIPed – Raster art must be low-res and looks bad
• Email is not an application designed for the approval process You’re back to this
is it contract color? It depends on the project. First looks Verify last-minute changes Clark Farm
Clark Industries
Annual Plant Sale 50% off
Annual Report
inspecting RIPed high-res pages Quick look at who is involved and the status of the pages. Establish unanimous, majority, or hierarchical decision scenarios
communicate & coordinate changes
communicate & coordinate changes
Who requested the change and when. Simple, but compare this to the old way.
revision control
Toggle between revisions Use compare feature for pixelby-pixel review; verify edit and catch accidental changes
inspecting pages See color breaks & progressives, turn off varnishes, etc.
Measure color & inspect traps
inspecting “The Document” • • • •
Pagination Bleed Crossovers Size
notifications • Milestones are maintained in job log‌and can trigger notifications by stakeholder’s role
facilitates complex approval scenarios Stage 1
Stage 2
Stage 3
Artist - V
Marcom Mgr - V
Art Director - VA
Copy writer - V
VP Sales & Mktg - VA
CEO - VAR
Marcom Mgr - VAR
Legal Counsel - VAR
CGX CSR - V
Art Director - A
CFO - VAR
CGX CSR - A
CGX CSR - A
CGX AM - V
CGX AM - V
V - View only A - Annotation privileges R - Rejection privileges
case study @ Farm Worker’s Union in IL Stage 1 Reviewer 1 - VA All in different locations
Reviewer 2 - VA Reviewer 3 - VA Reviewer 4 - VA Reviewer 5 - VA “Decider” - V V - View only A - Annotation privileges R - Rejection privileges
Stage 2 “Decider” - VAR
the benefits of process control • Less phone calls, faxes, emails, finger pointing, couriers, etc. • Faster • Less confusion • Fewer mistakes • Better for the environment • Easier, more convenient access (home, Blackberry, hotel, etc.)
your homework assignment • Pick a recent project that was “bumpy” • In your email history, search on the project name • Review the number and complexity of your email chains • Have your CGX AM bring you the job jacket to look through the hard proofing history
Save Time with Online Proofing Rampage Systems Peter Gorgone
April 21-22, 2010 ď‚Ť San Antonio, TX