Planning and Promoting an Effective Conference CGXSolutions and Automated Graphic Systems Mark Woitaszek and Katie Kriemelmeyer
April 21-22, 2010 ď‚Ť San Antonio, TX Follow us on twitter: #cgxemerge
introduction Mark Woitaszek – CrossMedia Product Manager Katie Kriemelmeyer – Senior Account Executive
session goals Leave you with an understanding of the elements of the emerge marketing campaign and how these were created. •Conception •Phases •Collateral Materials •Q & A
conception of emerge Step 1 – review available customer data
conception of emerge Step 2 – create marketing plan
conception of emerge Step 3 – re-evaluate marketing plan
phase 1 – formal invitation
phase 1 – formal invitation • Invitation • Schedule • Website
phase 1 – formal invitation Delivery Methods - preliminary call / email - hand delivery of the invitation
phase 1 – formal invitation President’s Online Registration
phase 1 – formal invitation Tracking Responses
phase 2 – electronic campaign
phase 2 – electronic campaign Breakout mailer with PURL
phase 2 – electronic campaign Reminders
phase 2 – electronic campaign Microsite
phase 2 – electronic campaign Auto-Reply Function
phase 2 – electronic campaign Travel Plans Mailer
phase 2 – electronic campaign Travel Registration
phase 3 – collateral material
phase 3 – collateral material Secondary Microsite for Registered Attendees
phase 3 – collateral material Hotel SMS Messages Welcom e Antoni to San o & emerge !
phase 3 – collateral material Mobile Site
phase 3 – collateral material Follow-up Survey
phase 3 – collateral material On-site Materials & Emerge Magazine
questions & answers
thank you Mark Woitaszek Product Manager, CrossMedia Services CGXSolutions 713.481.9235 | mwoitaszek@cgxsolutions.com Katie Kriemelmeyer Senior Account Executive Automated Graphic Systems 301.870.0482 | katiek@ags.com
Planning and Promoting an Effective Conference CGXSolutions and Automated Graphic Systems Mark Woitaszek and Katie Kriemelmeyer
April 21-22, 2010 ď‚Ť San Antonio, TX