Planning and Promoting an Effective Conference

Planning and Promoting an Effective Conference CGXSolutions and Automated Graphic Systems Mark Woitaszek and Katie Kriemelmeyer

April 21-22, 2010 ď‚Ť San Antonio, TX Follow us on twitter: #cgxemerge

introduction Mark Woitaszek – CrossMedia Product Manager Katie Kriemelmeyer – Senior Account Executive

session goals Leave you with an understanding of the elements of the emerge marketing campaign and how these were created.

•Conception •Phases •Collateral Materials •Q & A

conception of emerge Step 1 – review available customer data

conception of emerge Step 2 – create marketing plan

conception of emerge Step 3 – re-evaluate marketing plan

phase 1 – formal invitation

phase 1 – formal invitation • Invitation • Schedule • Website

phase 1 – formal invitation Delivery Methods - preliminary call / email - hand delivery of the invitation

phase 1 – formal invitation President’s Online Registration

phase 1 – formal invitation Tracking Responses

phase 2 – electronic campaign

phase 2 – electronic campaign Breakout mailer with PURL

phase 2 – electronic campaign Reminders

phase 2 – electronic campaign Microsite

phase 2 – electronic campaign Auto-Reply Function

phase 2 – electronic campaign Travel Plans Mailer

phase 2 – electronic campaign Travel Registration

phase 3 – collateral material

phase 3 – collateral material Secondary Microsite for Registered Attendees

phase 3 – collateral material Hotel SMS Messages Welcom e Antoni to San o & emerge !

phase 3 – collateral material Mobile Site

phase 3 – collateral material Follow-up Survey

phase 3 – collateral material On-site Materials & Emerge Magazine

questions & answers

thank you Mark Woitaszek Product Manager, CrossMedia Services CGXSolutions 713.481.9235 | mwoitaszek@cgxsolutions.com Katie Kriemelmeyer Senior Account Executive Automated Graphic Systems 301.870.0482 | katiek@ags.com

Planning and Promoting an Effective Conference CGXSolutions and Automated Graphic Systems Mark Woitaszek and Katie Kriemelmeyer

April 21-22, 2010 ď‚Ť San Antonio, TX