Somaro a social business in romania 2013

Page 1


AGENDA

• Concept • Sponsoring

• Locations • Clients • Product Range • Partners 2


CONCEPT

SOMARO is set up as a sustainable social business. Sponsors

Cost reduction and CSR

Retailers, producers, wholesalers, etc.

SOMARO Products Revenues for cost coverage

Heavilydiscounted sale

Clients 3


CONCEPT

SOMARO is set up as a sustainable social business. Sponsors Retailers, producers, wholesalers, etc.

 Donation of food and non-food products Costof reduction  Most them with minor defects and CSR or approaching expiry date  Nonetheless perfectly safe for consumption Highly-

SOMARO Products Revenues for cost coverage

discounted sale

Clients 4


CONCEPT

SOMARO is set up as a sustainable social business. Sponsors Retailers, producers, wholesalers, etc.

Cost reduction and CSR

SOMARO  Cost reduction due to efficient Products waste management Revenues for  Free-of-charge advertising cost coverage of your corporate social activities  Fast pick-up service with our own vans  Flexible and professional cooperation

Highlydiscounted sale

Clients 5


CONCEPT

SOMARO is set up as a sustainable social business.  Families and single persons in need chosen according to clear criteria Sponsors  In cooperation with, and on adviceCost reduction producers, from,Retailers, local social welfare authorities and CSR wholesalers, etc.  Products sold for a symbolic price (ca. 30 % of the market price)

SOMARO

Products Revenues for cost coverage

Heavilydiscounted sale

Clients 6


CONCEPT

SOMARO is set up as a sustainable social business.  Our aim: Financial independence and long-term viability of the store  But social benefits are more Sponsors Retailers, producers, important than financial success! Cost reduction wholesalers,  We do not aim foretc. profitability; anyand CSR profits are re-invested in the project

SOMARO Products Revenues for cost coverage

Highlydiscounted sale

Clients 7


SPONSORING

A cooperation with benefits for both parties. We advertise your company effectively and free of charge! With our help you can reduce your costs!

We enable you to focus on your core business! 8


SPONSORING We advertise your company effectively and free of charge! We display your company‘s logo on our vans

• Effective advertising: Our vans are out and about on the streets of Romania every day! • We bear all costs for attaching your logo!

Free promotion in our social markets

• We are happy to display your advertising posters in our shops! • If you supply us on a regular basis we provide exclusive shelf space for your products – in your corporate design!

Your company is mentioned in all our PR activities

• Effective PR in news articles, on TV, in press releases, etc.! • Presentation of all our sponsors on our website! 9


SPONSORING

With our help you can reduce your costs! Products that are not fit for regular sale (damaged or soiled packaging, close to expiry date, etc.) can create considerable costs for your company: ďƒź Waste of expensive storage space ďƒź Expensive disposal (especially concerning animal waste) Your sponsorship of SOMARO is tax deductable!

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SPONSORING

We enable you to focus on your core business! You call us - we come and collect it!

SOMARO‘s aim is to make your cooperation with us as easy and flexible for your company as possible.  Rapid collection with our own vans (within < 24h)!  Our vans are equipped with a cooling system (0-8 °C) and meet all hygiene standards!  Our sponsorship contracts and delivery notes guarantee professional transaction!  You have maximum flexibility: the sponsorship contract can be dissolved at any time!

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SPONSORING

A concept that convinces our sponsors! The benefits we offer have already persuaded many companies to cooperate with us, here is a selection:

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LOCATIONS

The stores are already operating successfully! BUCHAREST  Opening of the first store in 2010  With more than 670 registered clients  Achieved financial independence after approx. one year Bucharest

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LOCATIONS

The stores are already operating successfully! SATU MARE  Opening of the second store in 2011  With more than 150 registered clients  Approaching financial independence

Satu Mare

Bucharest

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LOCATIONS

The stores are already operating successfully! SIBIU  Opening of the third store in 2012  With presently 100 registered clients  The current focus is on establishing supplier relations

Satu Mare Sibiu Bucharest

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CLIENTS

A social market for people in need. Opportunity for the financially disadvantaged to improve their situation

Opportunity for people in need to escape the vicious circle of poverty

Opportunity for people to stay active members of society as the stores are important social meeting points 16


CLIENTS

SOMARO supports people in need.

Our Clients

Who can shop?

Families with several children

Only people in need, who have been identified as such by public social services and NGOs, can become clients.

Elderly people in poverty

Shopping volume

Examples

People with disability

To avoid reselling on the ‚black market‘ there is a weekly shopping limit per person. 17


PRODUCT RANGE

A wide selection for little money. Groceries breads dairy products frozen foods

canned foods various other foods (oil, sugar, flower etc.)

Other products cleaning materials clothing, shoes, toiletries household goods

On sale for approx. 30 % of the market price

We don‘t sell Tabacco or Alcohol! 18


PARTNERS

The project has national and international support. Katharina Turnauer Privatstiftung  Co-initiator for all three stores  Mrs. Turnauer is the president of the SOMARO association ERSTE Stiftung  Cooperation partner for all three locations ISOVOLTA Group  Manifold support (accounting, storage, etc.) SOMA Österreich  Already operating successfully >30 social markets in Austria  Support from the Austrian Embassy in Bucharest  Support from the Mayors‘ offices, the directorate general of child protection as well as the social Services in 19 Bucharest, Satu Mare und Sibiu


CONTACT SOMARO Association Jakob Detering Project Coordinator jakob@somaro.org +43 699 1720 5303 (AT)

For more information please visit our website

www.somaro.org SOMARO Bucharest

SOMARO Satu Mare

SOMARO Sibiu

Simon Suitner MA Store Manager

Francisc Edmund Balogh Store Manager

Andreas Frunzete Store Manager

simon@somaro.org +40 722 454 314

edmund@somaro.org +40 746 868 225

andreas@somaro.org 20 +40 745 314 303


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