主席的話
Since its establishment in 1953, Alliance Française de Hong Kong has been dedicated to bringing the best and the latest French cinema to Hong Kong. The Hong Kong French Film Festival (French Cinepanorama) is the oldest cinema festival in town.
自1953年成立以來，香港法國文化協會一直致力將 最優秀及最新的法國電影帶來香港。
香港法國電影節是城中歷史最悠久的電影節。 自1972年起，更成為了每年一度的電影盛事，而 2022年亦標誌着第五十一屆的來臨。
It has been running without interruption since 1972 and 2022 marks its 51st edition.
歷屆的成功除了靠電影節團隊的努力和心思，亦有
Over the past 50 years, many valued patrons and sponsors have contributed to the Festival’s success.
更邀請到多名法國影星來港與影迷見面，場面星光
They made possible inviting prestigious cinema talents and developing a strong programme, contributing to a rich and vibrant French cinema scene in Hong Kong. Each year, Alliance Française’s team works relentlessly to develop a top-notch cinema programme, mixing online and cinema screenings since 2020. Herewith, some Festival highlights as well as partnerships that have contributed to its growth and success over the years. I sincerely hope we can work together towards a memorable 51 st Edition Anniversary.
賴各方贊助單位的鼎力支持，使節目內容變得豐富， 熠熠。
每一年，香港法國文化協會的團隊都不遺餘力，精心
策劃包羅萬有且破格創新的電影節節目。2020年， 電影節揉合了線上和線下的觀賞體驗，為大眾提供 多平台欣賞法國電影的機會。
您將可在這本小冊子中，發掘到電影節為贊助單位 帶來的機遇和禮遇享受。
本人衷心希望我們能夠合作，攜手締造輝煌且令大 眾難忘的第五十一屆香港法國電影節。
Best regards, Mr. Edouard Ettedgui President, Alliance Française de Hong Kong 香港法國文化協會主席
“Je ne veux parler que de cinéma, pourquoi parler d’autre chose? Avec le cinéma on parle de tout, on arrive à tout.” Jean-Luc Godard 尚盧高達 HKFFF celebrates and explores contemporary French screen culture and believes in the power of films that bring people closer together. In this way, it stimulates the production and distribution of a wide range of French films while also developing the demand for them internationally. HKFFF contributes to promoting and raising awareness around the French Septième Art, specifically by promoting inclusivity and giving exposure to French talents and rising film makers. This 51st edition is a celebration of the Festival’s vision: to bridge Hong Kong cinephiles and France by weaving French cinema into local cultural elements.
香港法國電影節矢志推廣法國電影文化，深信 電影的獨特語言能凝聚人們，拉近彼此關係。透 過定期舉辦電影節不但能推動法國電影的製作 及發行，更能令多樣旳作品面向更廣闊的觀眾 群，廣受世界影迷注目。電影節亦積極邀請法國 新晉影星及導演來港參與電影節活動，為法國 電影宣傳外亦為年輕導演提供更多機遇。 第五十一屆香港法國電影節將實現其願景：把 法國電影融入本地文化元素，並成為連繫香港 影迷和法國電影的橋樑。
MISSION 使命
As a pioneer of Hong Kong’s film festivals, Hong Kong French Film Festival believes in the power of films that inspire international audiences to discover French culture. Since 1953, Alliance Française de Hong Kong has screened over 1600 acclaimed French films and brings together over 10,000 spectators each year. 香港法國文化協會作為香港電影節的先鋒，堅信法國電影的力量，能讓國際觀眾 透過導演鏡頭探索法國文化。自1953年起，電影節已在香港展映超過一千六百部 法國電影，每年吸引過一萬名觀眾入場觀賞。
DIVERSITY 多元性
From fiction to documentary, animation or restored classics films, shorts films and more, the festival provides Hong Kong public’s a unique opportunity to experience the quality of French cinema through original works and French talents. 電影節展映的影片種類包羅萬有，包括劇情片、紀錄片、動畫、經典電影修復版、 短片等，致力為香港大眾提供觀賞法國原創及優秀電影的獨特機會。
PRESTIGE & QUALITY 威望素著、高質素
Hosted in the most popular and central movie theaters around the city, Hong Kong French Film Festival provides cinephiles with high quality venues and experience.
DYNAMISM
The festival always promotes and accompanies the evolution of French cinema, including the prominent and influential New Wave movement. Each edition brings the Hong Kong audience different facets of French cinema. From emerging filmmakers to multi-awarded movies, the festival programme truly represents French cinema and has made French films accessible to Hong Kong.
充滿活力
於城中鬧市最受歡迎的電影院放映，讓電影發燒友盡情享受優質影院配套及觀 賞體驗。
電影節一直宣揚法國電影，與其並肩而行，見證影壇屢次蛻變，包括影響力深遠 的法國電影新浪潮。每一屆，電影節團隊都迎來不同挑戰，竭力為香港觀眾呈現 法國電影的多元面向。不論是新晉導演的作品，還是屢獲殊榮的電影，電影節選 片都確切反映當代電影魅力，同時讓大眾享有更多機會欣賞法國好戲。
EXPERIENCE 親身體驗
Since 1972, Alliance Française de Hong Kong has collaborated with the Leisure and Cultural Services Department (LCSD), and made the film festival an annual event. Each year, at least one talent is invited to discuss her/his work. It represents a unique opportunity to engage through the Septieme Art and develop behind the scenes experiences for local communities.
自1972年起，香港法國文化協會與康樂及文化事務署合作，成為每年舉行的年度 電影盛事。每年電影節都會邀請海外影星或製作人來訪，親身與觀眾分享他們的 作品及幕後故事，為香港影迷帶來獨一無二的體驗。
電影節一覽
TALENT TALKS:
CINEMA PARTNERS:
Ya n n A r t h u s - B e r t ra n d ( 2 0 2 0 ) , S a ra Forestier (2020), Filippo Meneghetti (2020), Pierre-François Martin-Laval (2019) , Ana Girardot & Cédric Klapisch (2017), Gaspard Ulliel (2014), Abdelatif Kechiche (2013), Leos Carax (2012), Olivier Assayas (2010), Isabelle Huppert, Anna Mouglalis & Benoît Jacquot (2009), Gérard Jugnot (2000), Thierry Lhermitte & Philippe de Broca (1998), Lambert Wilson (1997), Daniel Auteuil, Eric Rochant, Xavier Beauvois, Ludivine Sagnier, JP Cassel, Pierre Richard, MiouMiou, Vincent Pérez
LCSD (formerly Urban Council) since 1971: Hong Kong City Hall Theatre, Hong Kong Space Museum, Hong Kong Film Archive EDKO: Palace ifc, MOViE MOViE Pacific Place, Broadway Cinematheque, Premier Elements, Broadway The ONE, Broadway Tsuen Wan, My Cinema YOHO Mall And also: Louis Koo Cinema (HK Arts Centre), LKF Amphitheatre, The Grounds, AF Jordan Library
關鍵里程碑
香港法國電影節歷經超過五十載，走過多個關鍵的里
Over the last 50 years, the Hong Kong French Film Festival has established itself as one of Hong Kong’s most prestigious film festivals, showcasing the largest programming of French films in Asia. It is an iconic part of Hong Kong cultural scene, cross-promoting countries’ heritages.
AFHK’s first film festival with “Les Vacances de Monsieur Hulot” at Queen Theatre in Central Pierre Richard, Miou-Miou
Isabelle Huppert, Benoît Jacquot, Jan Kounen
程碑，成為香港最亮麗的電影節之一。作為亞洲最盛大 的法國電影節，亦同時肩負着文化交流的使命。
1953 1972 1984
French Cinepanorama & Urban Council collaboration starts
1993
Prix MontBlanc de la Culture Foundation (Sir Run Run Shaw)
2009 2011
Exhibition Georges Méliès, Magician of the Cinema Over 1000 films screened at HKFFF
Gaspard Ulliel, Xavier Beauvois
Exhibition Raymond Cauchetier (Hong Kong Arts Centre) + 60th Anniversary of the French New Wave
2014
2017 2019
Cédric Klapisch, Ana Girardot, Michel Hazanavicius
2020
First hybrid edition (online and onsite with virtual talents interviews)
2022
23 NOV - 13 DEC, 2022
The Hong Kong French Film Festival values the process of transparent knowledge sharing, which helps the international documentary community to connect, grow and flourish. For this reason, each year the Hong Kong French Film Festival gives the Hong Kong Youth opportunity to attend free screenings and masterclasses across the city. By creating a platform where both seasoned and less experienced French culture enthusiasts can discover, learn and share cinema trends. 香港法國電影節重視特別重視與本地社群的知識、文
化交流，每年均會在城中舉辦免費學生專場，讓法國文 化愛好者接觸並探索最新的法國電影潮流。
COMMUNITY OUTREACH PROGRAMME PARTNERS: Bethanie (The Hong Kong Academy for Performing Arts), The University of Hong Kong (HKU) Hong Kong Design Institute (HKDI) University Museum and Art Gallery (UMAG) Hong Kong Arts Centre Lycée Français International Hong Kong (LFI) Hong Kong Baptist University (HKBU) The Open University of Hong Kong (OUHK). TALENTS: Pierre Salvadori (2018) Director En liberté
Denis Do (2018) Director Funan
Serge Franklin (2018) Film composer and musician
Pierre-François Martin-Laval (2019) Director Fahim
外展活動與講座
傳媒報導及網站
In the period leading up to the event, the Hong Kong French Film Festival is a vibrant platform that showcases top quality branded content across a wide range of communication channels. A unique opportunity to connect with our members and the local community from September to December.
15,000
OFFICIAL PROGRAMME BROCHURES
A dedicated website, hkfrenchfilmfestival. com, with over 35,000 visitors and 200,000 pages views per edition. Weekly newsletter sent to 30,000 subscribers with all upcoming cinema programmes and related events.
香港法國電影節開幕前，從九月至十二月期間，透過 廣 泛 渠 道，向 法 協 會 員、大 眾 傳 遞 引 人 入 勝 的 主 題 資訊。
10,000
PROMOTIONAL LEAFLETS
A responsive online screening experience available on mobile and tablets.
戶外媒體宣傳機會
TRAM SHELTER PANELS AROUND HONG KONG ISLAND
SOGO OUTDOOR LED SCREEN
BANNERS IN MID-LEVEL ESCALATORS
TRAM BODIES 「明媚風光 歐陸電影盛宴」 — 星島日報
「法國電影新浪潮六十年 仍然青春 」 — 明周
【星 CUP 人物】顛覆荷里活的法國電影節 —CUP媒體
HONG KONG SQUASH CENTRE
杜琪峯任香港法國電影節大使 —文匯報
“The Hong Kong French Film Festival is back with a whole new boatload of acclaimed movies! Organised by Alliance Française de Hong Kong, the film festival will feature a total of 40 films and over 90 screenings all across the city”.- Time Out
成為香港法國電影節的贊助機構 With over 10,000 visitors each year and a well-established network, the French Film Festival is an appealing opportunity to promote your activities and share interests with your collaborators. Organised by Alliance Française de Hong Kong a globally connected cultural organization proudly based in Hong Kong, the Hong Kong French Film Festival is a
not for profit festival that got its name and success over the year thanks to the support of key sponsors and contributors. Partner with us and enjoy a unique opportunity to strengthen your local presence among French culture aficionados. Let’s work together toward a common vision.
ADVERTISE DURING HONG KONG FRENCH FILM FESTIVAL 電影節廣告機會 FROM HK$15,000 港幣$15,000起
•
Full page advertising within the
program brochure (15,000+ copies distributed across 150 distribution points)
•
10 seconds ad before selected film presentation on HKFFF website hkfrenchfilmfestival.com
•
Online banners on hkfrenchfilmfestival. com
TAILOR-MADE BRAND EXPERIENCE 度身訂造的品牌體驗 FROM HK$80,000 港幣$80,000起
When co-creating a cultural experience or a brand activation with partners, AFHK brings its cultural expertise and knowledge to conceptualise tailor made experiences that
connect businesses to the unique needs of their customers, thus nurturing strong customer value and engagement.
2021 Valentine’s Day, L’Amour by Cartier, K11 Art and Cultural Centre
2021 The Artist screening, The GroundS, AIA Vitality Park
Immersive Cinema Experience Service: Movie programme curation Date: February 6-28, 2021
French May Cinema Programme Service: Movie provider Date: April 19, 2021
Silver SPONSOR
銀贊助
FROM HK$150,000 港幣$150,000起
• Large exposure during the festival online / offline (35K web visitors, 25K social media followers, 500K total reach) • Logos on all printed material (posters, billboards, flyers, leaflets) • Logos on all online promotional supports (website, newsletter) • Inside/outside front cover advertising in the programme brochure (15,000+ copies distributed across 150 distribution points) • 15-30 seconds trailer before selected programmes in theatre houses • Labelling of one selected programme OR Gala Night sponsorship acknowledgement • Up to 4 VIP Passes for the Gala Night • 2 Gold Passes for HKFFF Online
GOLD SPONSOR 金贊助 FROM HK$250,000 港幣$250,000起
• Large exposure during the festival online / offline (35K web visitors, 25K social media followers, 500K total reach) • Logos on all printed material (posters, billboards, flyers, leaflets) • Logos on all online promotional supports (website, newsletter) • Inside/outside front cover advertising in the programme brochure (15,000+ copies distributed across 150 distribution points) • 15-30 seconds trailer before each screening in theatre houses • Labelling of one selected programme OR Gala Night sponsorship acknowledgement • Up to 6 VIP Passes for the Gala Night • 5 Gold Passes for HKFFF Online • 1 private screening booking (excluding catering)
香港法國文化協會 管理委員會
The Hong Kong French Film Festival is organised by Alliance Française de Hong Kong, a not-for-profit association dedicated to the promotion of the French language and culture since 1953.
香港法國電影節由香港法國文化協會主辦。香港法國 文化協會為註冊非牟利機構，自1953年起於香港推廣 法國語言及文化。
BOARD MEMBERS 管理委員會會員 Edouard Ettedgui Chairman of the Board
Alexandre Giorgini Honorary President/ Consul General of France
Wendy Siu Vice-President
Paul Yang Treasurer
Béatrice Rémy
Eric Mayer
Raphaël Le Masne
Christine Deschemin
Amélie Dionne-Charest
Ho Kin-lap
Wendy Gan
Martin Matsui
Krystyna Winckler
Pola Antebi
Geoffroy Wallier
Jean-Sébastien Attié Secretary HONG KONG FRENCH FILM FESTIVAL TEAM 香港法國電影節團隊 Jean-Sébastien Attié Executive Director jsattie@afhongkong.org
Stella Ko Head of Marketing and Communications sko@afhongkong.org
www.hkfrenchfilmfestival.com