Food & Beverage

Sales & Marketing Introduction to Hospitality

Students will receive a comprehensive look at conventions and meetings marketing and

ISBN 978-0-86612-508-6 ISBN 978-1-949324-41-9 663 PAGES

restaurants. Topics include technology and social media as marketing tools, marketing to Millennials, sustainability, customer relationship management, and special marketing segments such as wellness travelers.

ISBN 978-0-86612-444-7 ISBN 978-1-949324-27-3 619 PAGES

maximization strategies and their operational aspects. The book is an ideal supplement

ISBN 978-0-86612-446-1 ISBN 978-1-949324-72-3 192 PAGES photos and illustrations, provides students with a comprehensive introduction to the many entities that make up the hospitality industry, as well as an challenges and management concerns. Numerous examples, exhibits, and statistics give students an Topics new to the eighth edition include boutique/ event technology, services and emotional labor, and Internet advertising.

ISBN 978-0-86612-509-3 512 PAGES

ISBN 978-1-949324-23-5

This introductory textbook will get new hospitality students excited about the world’s largest service industry. The book covers all hotel operating department and how it operates. Students will learn about the complex interrelationships involved in the hospitality business and discover the variety

ISBN 978-0-86612-437-6 333 PAGES

ISBN 978-1-949324-65-5

that tells hospitality employers that your students have mastered the

and those international schools their own assessments.

in addition to the course credits and credentials awarded by your school, and can be combined in various

American Hotel & Lodging Educational Institute awards this to in consideration of the satisfactory completion of the required program of study. American Hotel & Lodging Educational Institute 6751 Forum Drive, Suite 220 Orlando, FL 32821 AHLEI.org Issue Date Executive Vice President, Hospitality Management Diploma Chris JonesSA SAMP AM in considerat Training & Certification

E PLE ational Institu awards th Hospitality M

AHLEI® and the AHLEI logo are registered trademark of the American Hotel and Lodging Association, which is used under license by National Restaurant Association Solutions, LLC, which owns and operates the AHLEI training and certificate business.

American Hotel & Lodging Educational Institute awards this to in consideration of the satisfactory completion of the required program of study. American Hotel & Lodging Educational Institute 6751 Forum Drive, Suite 220 Orlando, FL 32821 AHLEI.org Issue Date Executive Vice President, Hospitality Operations Certificate Chris JonesSA SAMP AM in considerat Training & Certification

E PLE ational Institu awards th Hospitality O

AHLEI® and the AHLEI logo are registered trademark of the American Hotel and Lodging Association, which is used under license by National Restaurant Association Solutions, LLC, which owns and operates the AHLEI training and certificate business.