JEUNE AFRIQUE MEDIA GROUP
The first pan-African media group
in terms of readership, audience, influence and engagement on the continent
1.1 million French and English readers each week
2.5 million
Internet users per month
3.5 million
fans on our social networks
More than
10,000
participants to our forums
More than
1,000
hours of video production and TV shows
JEUNE AFRIQUE MEDIA GROUP
AREAS OF EXPERTISE
CONTENT
EVENTS
Influential titles Top selling news magazines on the continent, websites and innovative interactive services.
A deep knowledge of the African market A unique expertise and a powerful network of relationships serving the organization of international events.
COMMUNICATION
AUDIO-VISUAL PRODUCTION
Your development partner Strategic consulting, digital communication, media planning... The strength of the first specialised media group on Africa.
Commitment to the highest professional standards Production of benchmark programmes on Africa; production and distribution of institutional and commercial films
JEUNE AFRIQUE MEDIA GROUP
Assisting your growth in Africa MEDIA ACTIVATION
COMMUNICATION MEDIA PLANNING CROSS MEDIA
Media
Multi-media: Print, web & events
BRAND SUPPORT
Advice
BUSINESS PARTNER
PERFORMANCE ANALYTICS
Communication Strategy
SECTOR STRATEGY
Product mix/performance Media strategy Media planning
3
areas of expertiseÂ
CORE BUSINESS
Content
Production of bespoke content Exclusive graphics and audiovisual production
JEUNE AFRIQUE MEDIA GROUP
Africans investing in Africa
• Ghana/Côte d’Ivoire Growth engines • Lagos Maximum City • African Union Candidate games
the africa report
57 YEARS
N ° 78 • M A R C H 2 016
w w w.t hea f r ic a r epo r t .c om
The CEOs
assisting the continent's growth
who bring it home Think global, invest local: backing continental projects
monthly • n° 78 • march 2016
Recognised editorial coverage
From left to right: Gavin Dalgleish, MD of SA agribusiness ILLOVO Ismaïl Douiri, Co-CEO ATTIJARIWAFA Bank Ade Ayeyemi, Group CEO ECOBANK Tabitha Karanja, Kenyan CEO of Keroche Breweries
groupe jeune afrique international edition
Algeria 550 DA • Angola 600 Kwanza • Austria 4.90 € • Belgium 4.90 € • Canada 6.95 CAN$ • Denmark 60 DK • Ethiopia 75 Birr • France 4.90 € Germany 4.90 € • Ghana 8 GH¢ • Italy 4.90 € • Kenya 410 shillings • Liberia $LD 300 • Morocco 40 DH • Netherlands 4.90 € • Nigeria 600 naira Norway 60 NK • Portugal 4.90 € • Sierra Leone LE 12,000 • South Africa 35 rand (tax incl.) • Spain 4.90 € • Switzerland 9.90 FS • Tanzania 9,000 shillings Tunisia 5.4 DT • Uganda 9,000 shillings • UK £ 4.50 • United States US$ 6.95 • Zambia 30 ZMW • Zimbabwe US$ 4 • CFA Countries 3,000 F CFA
Only Englishlanguage media awarded 3 times Media of the Year
Tunisia 5.4 DT • Uganda 9,000 shillings • UK £ 4.50 • United States US$ 6.95 • Zambia 30 ZMW • Zimbabwe US$ 4 • CFA Countries 3,000 F CFA Norway 60 NK • Portugal 4.90 € • Sierra Leone LE 12,000 • South Africa 35 rand (tax incl.) • Spain 4.90 € • Switzerland 9.90 FS • Tanzania 9,000 shillings Germany 4.90 € • Ghana 8 GH¢ • Italy 4.90 € • Kenya 410 shillings • Liberia $LD 300 • Morocco 40 DH • Netherlands 4.90 € • Nigeria 600 naira Algeria 550 DA • Angola 600 Kwanza • Austria 4.90 € • Belgium 4.90 € • Canada 6.95 CAN$ • Denmark 60 DK • Ethiopia 75 Birr • France 4.90 € international edition
610 2 hcr a m • 87 °n • ylhtnom
groupe jeune afrique
Reference in African information
Tabitha Karanja, Kenyan CEO of Keroche Breweries Ade Ayeyemi, Group CEO ECOBANK Ismaïl Douiri, Co-CEO ATTIJARIWAFA Bank Gavin Dalgleish, MD of SA agribusiness ILLOVO From left to right:
TAKE YOURThe CEOs BRAND TO A HIGHER LEVEL
who bring it home Think global, invest local: backing continental projects
t r o per acir f a eh t
w w w.t hea f r ic a r epo r t .c om
in Africa Africans investing
N ° 78 • M A R C H 2 016
Credibility
Essential in-depth analysis of African news
French and English-speaking press Leaders
The most influential media group on the continent
• African Union Candidate games • Lagos Maximum City • Ghana/Côte d’Ivoire Growth engines
Independence
The digital market leader in Africa
COMPLEMENTARY GEOGRAPHICAL MARKETS .com FRENCH SPEAKING AFRICAN COUNTRIES Côte d’Ivoire Cameroon Congo (DRC) Morocco Senegal Mali Burkina Faso Gabon Tunisia Algeria
12M page views each month 225,000 newsletter subscribers 200,000 application users 2.1 MILLION fans on Facebook 1,470,000 followers on Twitter Source: Google Analytics, September 2016
2.5 MILLION internet users every month
.com ENGLISH SPEAKING AFRICAN COUNTRIES South Africa Nigeria Kenya Ghana Ethiopia Zimbabwe Uganda Mauritius Tanzania Zambia
1.7 MILLION page views each month 48,000 newsletter subscribers 35,000 application users 340,000 fans on Facebook 115,000 followers on twitter JEUNE AFRIQUE MEDIA GROUP
TARGET DECISION-MAKERS AND HIGH-INCOME EARNERS .com Senior decision-maker Regularly reads 2 to 3 articles from political, society and economic sections. Consumer of new technologies, cars, luxury hotels, travel, and environmentally friendly products Logs on to a computer or mobile Based in Africa and abroad
.com Leaders and business decision-makers with high incomes On average, visits 4.33 pages and devotes 19 min per day to the website Pan-African and international audience Mainly based in the following countries: South Africa, Nigeria, Kenya, Ethiopia, Ghana and Tanzania
Profile of our users by Google Analytics
JEUNE AFRIQUE MEDIA GROUP
.com
JEUNE AFRIQUE MEDIA GROUP
.com
A POWERFUL CROSS MEDIA PLATFORM Monthly Magazine
450,000
Readers/Month
900,000
views /month
Online
360,300
Visitors/Month
1,717,000
pageviews /month
Tablet & Mobile App.
35,000
Users/Month
200,000
views /month
Newsletter
Social Media
47,000
500,000
Subscribers
300,000
views /month
Followers
900,000
views /month
1,400,000 BRAND CONSUMERS 4,000,000 CONTACTS advertising@theafricareport.com • +33 1 46 47 25 45
JEUNE AFRIQUE MEDIA GROUP
.com
#1 Pan-African Englishlanguage media website
# RAISE YOUR PROFILE With its international and local dedicated teams, The Africa Report has been awarded* three times for its coverage of the African economy and its editorial analysis.
# ENGLISH SPEAKING # EFFICIENT TARGETING
One of the few Pan-African online media to provide a strong reach to all English-speaking markets.
A great tool for economic elites and leaders on the continent.
# CROSS-MEDIA Editorial expertise carried through our newsletters, social networks, apps and print magazine.
*Diageo Awards for African Business reporting
JEUNE AFRIQUE MEDIA GROUP
AUDIENCE PER DEVICE
.com
A loyal, targeted and mobile audience
45% via mobile device 44% via desktop 11% via tablets
AUDIENCE PER GENDER
Women 45.85%
Men 54.15%
WEB AND NEWSLETTER
1,717,000 page views per month 360,300 visitors every month
Source: Google Analytics, September 2016
Pages per session 4.33
➜
➜ Average
duration of sessions 19.07 minutes
48,000 subscribers to the daily newsletter
➜
Qualitative opening rate 32%
APPS
35,000 users of mobile applications JEUNE AFRIQUE MEDIA GROUP
.com
A balanced audience, predominantly African. TOP AFRICAN AUDIENCES ON THE WEBSITE
South Africa, Nigeria, Kenya, Ghana, Ethiopia Zimbabwe, Uganda Mauritius, Tanzania Côte d'Ivoire, Zambia Sierra Leone, Senegal Botswana, Mozambique Source: Google Analytics, September 2016
GEOGRAPHICAL SPREAD OF AUDIENCE September 2016
Asia and Oceania
8%
Middle-East and North Africa
3%
Eastern and Central Africa
Europe
16%
18%
West Africa
Americas
18%
19%
55% in Africa
Southern Africa
18%
360,300 visitors per month
1.8
million page view per month JEUNE AFRIQUE MEDIA GROUP
.com
The top English speaking Pan-African social networking platform facebook 340,000
THE AFRICA REPORT
FORBES AFRICA
AFRICA INVESTOR
NEW AFRICAN
AFRICAN BUSINESS
185,000
500,000 fans and followers 74% in Africa Asia et Oceania 4%
115,000
Europe 7%
Middle-East 2%
Eastern and Central Africa 25%
105,000
1,100 / 17,000 18,000 / 9,000
Americas 14% North Africa 4%
GEOGRAPHICAL SPREAD OF SOCIAL NETWORK AUDIENCE
8,000 / 9,100 Southern Africa 17%
Source: Facebook & Twitter, September 2016
West Africa 27% JEUNE AFRIQUE MEDIA GROUP
JEUNE AFRIQUE MEDIA GROUP
SOME OF OUR LEADING CAMPAIGNS HOMEPAGE TAKE-OVER
DISPLAY
MOBILE WEBSITE
WESTERN UNION INTELSAT
KENYA AIRWAYS
SOCIETE IVOIRIENNE DE BANQUE
MERCEDES BENZ
ORANGE / LIBON BARCLAYS
HEC
INTOTHECHIC. COM
JEUNE AFRIQUE MEDIA GROUP
THEY TRUST OUR DIGITAL SOLUTIONS
JEUNE AFRIQUE MEDIA GROUP
CONTACTS
DIFCOM (International Agency for Communication Exposure)
regie@jeuneafrique.com advertising@theafricareport.com
Tel.: +33 1 44 30 19 11
JEUNE