Surfing big waves of creativity

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Surfing Big Waves of Creativity


Breaking Point

Problem

Solution


Problem

Breaking Point

In this analogy, the body and mass of the wave is our problem. It's where we move forward from and don't want to fall back into.

Solution The barrel = the sweet spot. We've been inspired at the breaking point and have produced what we believe to be the optimal solution.

When we've exhausted our minds with extensive brainstorming and divergent thought processes to the point where we've shattered all "ordinary" and "feasible" solutions.


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