Special
Greenhouse vegetables
Massimo Pavan, European agribusiness expert
Is Munich still the main destination for the export of Italian greenhouse-grown vegetables to Germany? "Until 30 years ago, the trade and distribution of fruit and vegetables in German markets was mainly managed by Italian immigrants, which allowed for a greater affinity in business contacts with Italian producers. Gradually, and for over twenty years now, the market stalls in Germany have been acquired by traders of Turkish origin who have progressively shifted part of their supply towards their country of origin," said Massimo Pavan, an expert in European agribusiness, current president of the Consorzio di Tutela della Carota Novella di Ispica (Consortium Novella Carrot of Ispica), coordinator of the Comitato O.I. Pomodoro da Mensa (Interprofessional organization of the industrial tomato), member of the Board of Directors of the Consorzio di Tutela del Pomodoro di Pachino IGP (Consortium for the PGI pachino tomato).
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AGF Primeur • Gewächshausgemüse • 2020
"N
evertheless, Germany continues to be the first market outlet for our greenhouse vegetables, partly thanks to the geographical proximity that allows us to deliver our goods to Monaco or Bavaria in three days, despite the difficult road conditions. In this way, we are able to maintain the freshness during the entire complex logistics process, guaranteeing the added value of an Italian product."
To date, the main German destination for Sicilian greenhouse vegetables (which constitute most of the Italian production) is not Munich, but rather the various large-scale retail trade channels, located throughout the Federal Republic, including, of course, the large market of the Bavarian city. Over
