It is used in every aspect of modern life - from automobiles and appliances to construction and infrastructure. Steel touches our lives, in many different ways - helping us move, enabling us to create megastructures, produce sustainable ecosystems and even run our households!
From personalised experiences at every touchpoint to using immersive technology for product storytelling and showcasing innovations in a highly experiential environment, the JSW Experience Centre places the customer at the heart of an enhanced buying journey.
The JSW Experience Centre will be a progressive step towards offering a cohesive brand experience about the JSW Steel products to its diverse set of customers. It will combine the state-ofthe-art steel retailing with JSW legacy to transform the sector in a way that has never been seen before.
Steel is all around us and it is this spirit we bring into the JSW Experience Centre where customers can live the JSW brand through a new-age, tech-enabled retail experience.
JSW Steel produces 28 MTPA in domestic crude steel capacity making it the largest steelmaker in India.
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At JSW we are propelled by a vision. Bring positive transformation to every life we touch.
We understand there is an immense potential for us to provide better brand assurance to customers when it comes to buying steel. Moving away from the traditional model, the JSW Experience Centre brings a touch-andfeel experience to customers in a world-class space including consultation on the right choice of solutions for their specific needs. The whole journey of ‘steel shopping’ is complemented through a digital experience enabling the user to make decisions in an easy and hassle-free manner.
“JSW Experience Centre is integral to our strategic focus on the retail segment. It is aimed at providing a differentiated steel customer experience.”
JSW Steel has more than 375 distributors spread across India to meet the needs of its diverse customers.
The JSW Experience Centre has been designed to handhold customers across the stages of the decision making process, enriching their experience along the way.
“Personalising
The JSW Experience Centre is a carefully thought out space with multiple sections curated to bring customers
close to JSW Steel as a brand, highlighting the multifold aspects of its rise and dominance through the years.
From its first plant set up in Vasind, Maharashtra in 1982 to acquiring the status of India’s leading steelmaker in 2010’s churning out 28.5 MTPA of steel from its facilities in India and abroad, JSW has a rich legacy of constant innovation and expansion through calibrated risk-taking. The company’s manufacturing unit in Vijayanagar, Karnataka set up in 1994 has now grown into the largest single-location steel-producing facility in India with a capacity of 12 MTPA.
The legacy wall will familiarize customers with the manifold aspects of JSW’s rise on a global stage over the past three decades. It will give customers a holistic view of JSW Steel’s progress as it has emerged as a force to reckon with in the steel industry, inspiring trust and confidence.
The progress that JSW Steel has made in the past decades has been guided by our values. Our strong values are a blueprint of our behaviour and form the foundation on which our actions are built. They ensure a consistency in our actions as we deal with a diverse range of stakeholders - from our customers to our vendors, from our employees to our partners.
This section of the wall will be a meaningful reminder of the 5 values that guide the core of our business processes.
Courage is to overcome fear, trepidation and every other emotion that holds you back. Courage is to set out in uncharted waters and keep going till you reach your goal. Courage is to do the right thing even when you are not answerable to anyone.
In a world where change is the only constant, agility is the x-factor that defines success. Agility is to manoeuvre the uncertain, constantly re-think and reinvent. Agility is to be able to view change as an opportunity and not a threat.
Collaboration is the key to evolution. much more that what can be take on new forms when transplanted Apart from being so much more collaboration fosters growth
evolution. Together we can do so achieved individually. Ideas transplanted into different minds. more fun to do things together, growth and helps everyone win.
Each one of us is unique, and a sum total of varied circumstances. To not judge and to be able to show love and compassion is a form of real strength. After all we are part of one universe, which we need to make a happier place for each one of us.
Commitment is often the differentiating factor between success and failure. Often times, holding on and staying committed to an idea or a goal in the face of adversity is what ensures the win. Commitment builds trust and community.
At US$ 22 billion, the JSW Group is one of the leading business houses in India. Over the past 3 decades, we have registered a sustainable presence across varied sectors including Steel, Energy, Infrastructure, Cement, Paints, Venture Capital and Sports. Apart from this the JSW Group undertakes various CSR initiatives under the aegis of JSW Foundation to transform the lives of communities across India.
The space dedicated to the JSW group will serve to highlight the scale of operations within the JSW group building assurance among its customers.
Using a combination of state-of-the-art technologies like Corex, DRI and Conarc, JSW Steel produces an array of specialized products - hot rolled steel, cold rolled steel, coated steel, tinplate, TMT, wire rods and special alloy steel - for its customers. Our steel products cater to a wide range of industrial and customer applications.
The product wall will give our customers a rich feel of the varied JSW Steel products through vibrant interaction on LED screens facilitating smoother decision making.
Digitalization is one of the watchwords of the information age. It has transformed the way in which today’s customers interact with products and brands allowing for seamless exchanges. Embracing digitalization to nurture better customer relationships, the JSW Experience Centre will feature interactive digital kiosks allowing users to explore the JSW Steel product range and download brochures using QR codes.
The JSW Experience Centre
will be an intuitive space with digital touchpoints that lead to visual storytelling, designed to engage, engross and enable users to understand the solutions better which would ultimately enhance brand awareness and facilitate purchase decisions.
JSW Steel has grown into one of the largest producers of steel riding on fearless innovation and continuous research. This has translated into healthy growth for us and our stakeholders including our countrywide network of distributors and dealers.
JSW Experience Centre represents a rare opportunity to revolutionize the arena of steel retailing by partnering up with one of the most reliable, forward-looking and innovative companies in the steel industry.
“We are future-ready in an organisation that is ready to adapt to change.”
The JSW Experience Centre will create an experience that will help distributors build a strong bond with customers by:
Building Assurance through the JSW Legacy
Inspiring Trust through the JSW Values
Informing and educating about the JSW Steel Products
Exploring product line-up through the JSW Digital Portal
Join JSW Steel as ‘Industry Innovators’ as we usher steel retailing into a new era of endless possibilities with tremendous scope for developing meaningful relationships with a diverse set of customers.
