Amarillo Magazine | July 2010

special advertising section: Locally-Owned Businesses 2010

amarillomagonline.com July 2010

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day in the life

Get a glimpse into the unique lives of everyday people

Kimberly and Carli Herbert at The Ground Café

School’s Out for Summer

There’s no dress code this summer, only carefree, effortless garments you can throw on for a night out.

Simple Celebration

Show your patriotism in subtle, simple ways at this year’s Independence Day gathering.

Texas Sweethearts

Patrick and Stephanie Earl share their story about playing Calvin and Elsie on the “Texas” stage this summer.

Celebrate Independence Day with the Original Rock Star.

2010 Nissan Xterra

MCGAVOCK NISSAN

4401 South Georgia, Amarillo, TX

(806) 354-3550 • www.mcgavocknissan.com

contents

On the cover 34 A Day in the Life Get a glimpse into the unique lives of everyday people in Amarillo and see how each is making a big impact in small ways.

Features 20 School’s Out for Summer

There’s no dress code this summer, only carefree, effortless garments you can throw on for a night out with your best buds or your first date.

30 Simple Celebration

Show your patriotism in subtle, simple ways at this year’s Independence Day gathering.

42 Texas Sweethearts

Patrick and Stephanie Earl share their story about playing the principle roles of Calvin and Elsie on the “Texas” stage this summer.

48 Drinks & Sweets

A summer shin-dig isn’t complete without chilled, fruity drinks and sweet treats from the ice box.

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Amarillo Magazine • amarillomagonline.com • July 2010

sections

photo by: CRAIG STIDHAM, BEVINGTON STUDIO

Amarillo Voices........................8 Online Page...............................9 Out & About...........................10 The Way I See It....................16 Get Involved..........................18 Dress Code..............................20 Inside..........................................28 Outside......................................30

Special Feature.....................42 Inspire........................................44 Book Nook...............................46 What’s Cooking?..................48 Events........................................51 Let’s Eat!....................................58 Retro Rewind.........................82 Spotlight..................................84

editor’s letter

Publisher

Les Simpson

Editor

Michele McAffrey 806.345.3256 michele.mcaffrey@amarillo.com

Features Writer

Jennie Treadway-Miller 806.345.3223 jennie.miller@amarillo.com

Steven Adams

Creative Services Manager

Designer

Darren Hendricks

Intern

Advertising Director

Classified Sales Manager

Cindy Brown

Retail Sales Manager

Jaime Pipkin

Online Sales Manager

Kendra Barrett

Major/National Accounts Manager

Dewey Shanks

Kristen Blackstock

Mike Distelhorst

Account

Representatives

Kimberly Barclay Laura Collins Sharon Denny Trish Faris Cory Griggs Rick Miller Hailey Morrison Michelle Parsons Marcy Weldon Cindy Ledesma

Sales Assistants

Natasha Reavis Charla Moore Sarena Poor Keisha Stepp

Patrick Ayala

Online Production Manager Programmer

Tosh Lyons

To advertise in Amarillo Magazine, please contact Jaime Pipkin at 806.345.3432 or jaime.pipkin@amarillo.com To advertise on amarillomagonline.com, please contact Kendra Barrett at 806.345.3472 or kendra.barrett@amarillo.com

Production Director Division Controller

Mike O’Connor Mike Clayton

900 S. Harrison St., Amarillo, TX 79101 806.376.4488 • amarillomagonline.com Amarillo Magazine is a monthly publication of Amarillo Globe-News Custom Publishing. All rights reserved. No part of this publication may be reproduced in any form without prior written consent. Letters to the Editor are welcome but may be edited due to space limitations.

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Amarillo Magazine • amarillomagonline.com • July 2010

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lack Gold, Cup of Joe, Java, Brain Juice, Caffeine Fix, Day-Starter, Go-Juice, Liquid Energy. No matter what you call it, how many of us can’t start our day with out at least one hot cup of coffee?

My love affair with coffee began when I was 13 years old, away from my parents for the first time on an extended vacation.

My sister and I stayed at my uncle’s thengirlfriend’s house in the mountains of Pennsylvania. Dale was a classic Italian beauty with long, dark hair, long nails and a great Yankee accent. Her career as a singer, her involvement in beauty pageants and the fact that she was a gourmet cook made her practically a goddess in my eyes.

Every morning I’d get up early just to spend time with her because she made me feel so special. She’d make black coffee and we’d sit in the kitchen and chat while everyone else slept. At first, I gagged down each cup and pretended to like it since prior to that time, I’d only shared a cup with my dad occasionally and then it was only for dipping doughnuts. After a few mornings, I didn’t need to keep pretending. I’ll always love how she was the first person who treated me like an adult.

I’ve been hooked ever since and won’t allow myself to operate heavy machinery until I’ve had my morning fix. I simply can’t fully wake up without it and it’s not just about the caffeine. I love the smell, the feel of the warm mug in my hands, the steam, the flavor and the ritual of it all. The girls at The Ground Café and I share this passion, which is why we delighted in featuring them this month in our cover story, “A Day in the Life.” Meeting Michael Cruz and Kassie Carrell was also a special treat because I never tire of hearing the stories of the diverse people in my hometown.

This month we celebrate the one-year anniversary of Amarillo Magazine.

Not only has it been a fantastic experience for me, it’s been a privilege to represent this city and its people every month. However we are still working to refine the publication, so you may notice a few design changes in print and online. As always, we welcome your input. Drop us a line at amarillomagonline. com/contact and you may find your name on the “Voices” page.

As always thanks for reading,

amarillo voices Just wanted to say great job on the website. Not only are the stories and columns a good read, but it looks amazing, too.

Georgia Romig

I really enjoy this magazine and love to see what’s going on around town.

Lucy D. Garcia

I enjoyed the “Cool Guys” article. Nicely done.

HALF PAGE MattyHORIZONTAL McLain 8” x 4.875”

I love your magazine. I look forward to every new issue and devour it from cover to cover.

Keep up the excellent work!

Shelly Brackeen

We want to hear from you! Your feedback helps us know what you want to read. Do you have a favorite section in the magazine? Let us know at amarillomagonline.com.

amarillomagonline.com Happy Shopping

Happy Anniversary, from us to you! It’s the first anniversary of Amarillo Magazine and, to celebrate, Raffkind’s is generously doing the gift-giving.

For the entire month of July, drop by Raffkind’s and register to win one of five $500 shopping sprees to use in the store for back-to-school clothes, additions to your summer wardrobe or whatever the occasion.

The drawing for five winners will be held the first week of August. For more information, log on to amarillomagonline.com Blake Barton won the 3-tier chrome grill cart from last month’s “Outside.”

Photo Galleries

Since we can’t fit all of our favorite photos in print, we’ve pushed them online where space is unlimited. See extra shots from our cover shoots, “Dress Code,” and “Get Involved,” when Michele spent the afternoon at the Amarillo Zoo.

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Amarillo Magazine • amarillomagonline.com • July 2010

July 2010 • amarillomagonline.com • Amarillo Magazine

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out & about

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Partners in Palo Duro Gala The annual Partners in Palo Duro Gala took place on May 15th at the Palo Duro Canyon State Park. Guests enjoyed food and live entertainment.

The event promoted membership in the Partners in Palo Duro Foundation. All proceeds benefitted Palo Duro Canyon State Park.

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1. Jack and Jeanne Sorenson, 2. Charlie “Sugartime” Phillips and The Sugartimers Classic Country Dance, 3. Kathy and Lowell Boozer, 4. Cindy Meador and Macy Barnett, 5. Lauren and Billy Bob Barnett, 6. Randall and Brenda Keeney, 7. Rusty Stanley, Cossetta Howington and Julie and Gordon Gabert, 8. Ann Coberley photos by Jeff Harbin, Life of Riley Photography

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Amarillo Magazine • amarillomagonline.com • July 2010

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July 2010 • amarillomagonline.com • Amarillo Magazine

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out & about

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The Golden Nail Awards The Amarillo Chamber of Commerce’s art committee hosted its 28th annual Golden Nail Awards Gala on May 22nd at the Amarillo Civic Center. The GNAs honor area people and organizations for their financial, in-kind and volunteer contributions to fine arts in Amarillo and the Panhandle. Guests enjoyed dinner catered by the Ambassador Hotel and entertainment by the Jim Laughlin Jazz Quartet.

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1. Jim Jordon, Beverly and Rhett Plank and Laura and Joe Street, 2. Joe and Arlene Pool and Craig and Glenna Henderson, 3. Masoud and Jenny Alzeerah, 4. Pat Menke and Dr. Stephanie Hrycyk, 5. David Palmer and David O’Dell, 6. Ralph and Beth Duke photos by Ashley Grossman

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Amarillo Magazine • amarillomagonline.com • July 2010

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Hispanic Chamber Fajita Fiesta The Hispanic Chamber of Commerce hosted its first annual Fajita Fiesta on May 1st in Center City. Guests were served up hundreds of pounds of meat by several area restaurants and businesses. Proceeds from the event will fund scholarships and future Chamber development projects.

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1. Oscar Rivera, Joe Soliz Jr. and Sonia and Joe Soliz Sr., 2. James and Jayleigh Steinhilper, 3. Ariana Newsom, 4. Armida and Miguel Moreno, 5. Matt and Stacey Baker and Rachel Spence photos by Ashley Grossman

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out & about

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Muttfest

More than 200 dogs and their owners attended the 2010 Annual Muttfest on May 16th at Memorial Park. The event, which holds a silent auction, raises money to support the Amarillo chapter of the Society for the Prevention of Cruelty to Animals. Guests enjoyed lots of food and canine entertainment along with live music.

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1. Nikki Carter and Alfie, 2. Leilani Cortinas, 3. Millie and owner Jon Burks, 4. Deshawn Kemp and Sassafrass, 5. Neely and Brielle Gann, 6. Ashley Hatch and Jessie, 7. Paul and Quinn Clark, 8. Devin Whitney and Aspen photos by Ashley Grossman

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Parade of Homes Kick-Off Party The 2010 Parade of Homes, sponsored by the Texas Panhandle Builders Association, celebrated a casino night kick-off party on May 1st. Guests enjoyed catering provided by Pride Home Center and participation in a Texas Hold’em tournament. The Parade of Homes ran from May 6th through May 9th.

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1. Jeff Smith, Clint Norton, Steve Harms, Rex Davis and Mary Harms, 2. Joe Wilson and Rob Leivo, 3. Beau and Delana Kerley, 4. Scott Brown, Pat Callahan, Bobby Longbine and John Dunham, 5. Ronnie Walker and Tena Scott, 6. Jim and Cathy Gowdy, 7. Kevin Riggen, Jeremiah King and Raymond Roberts photos by Donna Alexander

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Amarillo Magazine • amarillomagonline.com • July 2010

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the way i see it

Jon Mark Beilue

Amarillo is in the eye of the beholder A marillo is…

Now that is one large fill-in-the-blank sentence.

That’s about as large as the wide-open vast plains on which this city of 200,000 sits. Amarillo is, what, exactly?

The book definition may say something like: “Amarillo is the 15th largest city in Texas, the largest in the Texas Panhandle, and the seat of Potter County; Amarillo, originally called Oneida, is situated in the Llano Estacado area.”

Blah, blah, blah. That might work on Jeopardy!, but it doesn’t really get to the heart of what Amarillo is, for this city is different things to different people. There’s no right or wrong answer. There’s only personal taste and observation.

To borrow the cliché, Amarillo “is what it is.” So, what is it? Well, in a brief snapshot, Amarillo is…

Quirky: There’s the lure of a free 72-ounce steak from the Big Texan on the east, the Cadillac Ranch with old vintage cars buried face down to the west, Arnold’s Burger and their hubcap-sized hamburgers in the middle, the color and character of Sixth Street and Stanley Marsh’s whimsical signs that still remain all over town.

Surprisingly Cultural: No, really it is. This isn’t Odessa. Find a city this size that has a symphony this good going on 76 years, an opera that’s 22 years old, an Amarillo Little Theatre that has produced exceptional performances with home-grown talent for more than 80 years, and the Broadway Spotlight Series that fills the Civic Center Auditorium. Staying true to its Western roots, “Texas” in Palo Duro Canyon has been packing them in from the U.S. and overseas going on 45 years. Take that, you downstate snobs.

In Love with Restaurants: Wanna draw a crowd? Open a restaurant.

Then pray you find a parking spot. Does anyone eat at home anymore?

This town loves to eat out. How long would it take to eat in every restaurant, every café, every little eatery within a one-block radius of I-40 from Soncy to Eastern? And that’s just a small strip of Amarillo. It would make sense if this town also sells a lot of Tums.

Summertime Stopover: Take a drive along I-40 on some July evening.

Check out the parking lots of the miles of hotels. They’re jammed.

Diversified: This is not your granddad’s Amarillo. Primarily East Amarillo is becoming a melting pot of Laotians, Sudanese and others who were once refugees and looking for a better life. Nearly 27 percent – or more than 50,000 – of the population are Hispanic.

Out There: Many would say that’s the beauty, that it’s far enough removed to have its own identity, uniqueness and individualism. And it does. Amarillo is no blowfish community, attaching itself to the economy of some bigger metropolitan area. Still, what I wouldn’t give to wave my magic geographic wand and place Amarillo two to three hours closer to, say, Austin or Dallas. It can be a haul back home.

Windy: That’s not exactly classified material, is it? We’re No. 3, baby, as far as windiest cities in the country at 13.5 mph average wind speed.

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Amarillo Magazine • amarillomagonline.com • July 2010

And that’s just indoors. We’re six spots ahead of Boston – Boston? -- and seven ahead of Lubbock, but the Hub City has us on dirt particles in the air.

But every part of the country, except maybe San Diego, has its weather issues. The reward here for enduring some winter cold and springtime wind is cool summer evenings and awesome autumns.

Busy: Be it participatory, recreational or spectator sports, outdoor/indoor entertainment, a myriad of church and school activities, parks, museums of all kinds, shopping, movies and the like.

If you’re bored, it’s your own fault.

Helping Hand: The non-profit agencies that help those in need are many.

No one knows how much they matter until an unfortunate time arises.

The People: Disclaimer No. 1: Every city says that. Oh, we have the best people – except in the Northeast where they don’t even pretend. Disclaimer No. 2: Like everywhere, Amarillo has its share of jerks, smart alecks and hot heads. But it’s that irritable minority that keeps me from taking the friendliness and caring of the majority for granted.

“The Largest Between Dallas and Denver:” How many times have you heard that slogan over the years? Wonderland Park, 31-story Chase Tower, Amarillo Zoo – the largest between Dallas and Denver. Okay, so there’s not that much between Dallas and Denver, and sometimes it means a slight detour around Colorado Springs, but let’s not ruin a good saying.

Like A Family Member: Oh, we can gripe about Amarillo, wished it had that, didn’t have this, why it can’t be more like some other city. I’ve done it. Hey, we’re not at all perfect and never claimed to be.

But let some outsider start to criticize and make Jon Mark Beilue is a columnist for the fun and then we start to Amarillo Globe-News. get a little defensive and He can be reached at start taking up Amarillo’s jon.beilue@amarillo.com cause. This is kind of the or 345.3318. bottom line: For a lot of us, whether we moved here or have moved away, Amarillo is…home.

And that’s enough. am

get involved

Experience the Wild Side There’s something for everyone at the Amarillo Zoo

By Michele McAffrey

W

hen I was a little girl, my parents would take me and my sister to the Amarillo Zoo for a special treat.

I remember looking at the longhorns and wooden Disney cutouts in Prairie Dog Town. While the simplicity of the exhibits brings back fond memories, there really wasn’t much to look at. That’s no longer the case. Over the past few years, the zoo has gone through impressive updates, one of the more Eliani, Jessica and zookeeper Delaina recent being a volunteer program.

Rowden care for a La Mancha goat.

Mike Boley came to the zoo a year ago as the Visitor Service Coordinator and he Volunteer Opportunities spearheaded a volunteer program that has grown to include around 25 volunteers, Interpreters Educate guests about mostly teens, WTAMU students and a few the animals and exhibits at the teachers. But Mike wants seniors to know Amarillo Zoo. that volunteering at the zoo is a fit for them Guest Services Help make sure as well. “There’s something for everyone that everyone’s zoo experience is even if you don’t like the outdoors or as amazing as possible by greeting animals,” he says. There’s always a need groups, answering questions and for help in the office, for example, and then providing assistance to all visitors. there’s crafts, games and special events.

Special Events Help with all I watched two teen volunteers in action. aspects of special events.

Jessica Hammons and Eliani Cooper volunteer every week. Jessica has been at the Animal Care Assist in the daily zoo for two years, volunteering every Friday cleaning, feeding and other and helping with special events on Saturday. husbandry duties for the Zoo’s Eliani has volunteered for a year. Both girls education animal collection, hoof Eliani and Jessica prepare food for the animals. found out about the opportunity from a flyer stock and children’s zoo area. at the library and, after an orientation, decided the zoo was something they’d be interested in.

For more information or an Jessica has always loved animals and her favorite part of the them. They also application, call 381.7911 or volunteer work is being able to touch animals that you wouldn’t learn about animal visit amarillozoo.org normally find in a backyard. Eliani’s favorite part of volunteering is behavior and meeting and talking to all of the people who come to the zoo and history, work on working around the animals. special events, “I like feeling like I’m doing something,” says Jessica. “I know it crafts, games and summer camp for kids. Volunteers receive ongoing helps the community and it’s great knowing that people are getting training not only about the animals, but also regarding how to deal enjoyment from the work I’m doing.” with the public and related challenges. Mike told me that most of the For Eliani, the work experience she’s gained has been invaluable. students are already interested in animals so the experience helps “I’ve always been very shy and had a hard time talking to people,” she develop that interest. told me. “I had no choice but to talk to all the people who would come This volunteer work is perfect for people who love animals and up and ask questions and it has really changed me.” working outside. But even if those things aren’t on the top of your Both girls say it’s been challenging working with the public but list, there’s plenty of work to be done in the office as well. It’s been acknowledge that it has prepared them for the future. They’ve been such a great experience for Jessica and Eliani that they both wanted given a lot of responsibility and both feel a sense of ownership because to personally invite people to come and enjoy wildlife close up at the of it.

Amarillo Zoo. On a typical Saturday, up to 3,000 people visit the zoo, so volunteers “You can’t experience or enjoy the zoo until you get here,” and staff stay busy. Zoo employees always accompany volunteers Jessica says. when handling animals and they supervise them as they prepare daily “It’s always changing and you never know what you’ll find,” diets and enrichment for animals like the wallabies, lemurs and spider adds Eliani. monkeys. As far as animal care, volunteers don’t have any involvement They both agree that there are lots of other things that they could be with the carnivores. Instead, they help with the hoof stock (goats, doing on a Saturday but they prefer to be at the zoo working with the cows, horses and sheep) by raking their pens, brushing and feeding animals and sharing their love of them with each visitor they meet. am

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Amarillo Magazine • amarillomagonline.com • July 2010

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dress code

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Amarillo Magazine • amarillomagonline.com • July 2010

School’s Out for Summer T here’s no dress code this summer, only carefree, effortless garments you can throw on for a night out with your best buds or your first date. Colorful and radiant, be bold this summer with prints, neon and metallic. Be the one who stands out, and above all, enjoy the ride.

photos by Craig Stidham, Bevington Studio | fashion assistant, Madilyn Newsome | makeup by Chelsea Cheshire, First Impression | hair and styling by Elisa Rodriguez and Brittni Sampley | location courtesy of Wonderland Park

July 2010 • amarillomagonline.com • Amarillo Magazine

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dress code

This page and previous pages: go to amarillomagonline.com for merchants and pricing information.

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Amarillo Magazine • amarillomagonline.com • July 2010

On Callie: !iT jeans jeggings $68, Beulah sweater $58, multi-colored bracelet $12 Divine Raggs; Last Tango tank $36 Top Notch Outfitters; Betsey Johnson earrings $40, Jessica Simpson wedges $79 Dillard’s On Gates: Psycho Bunny polo shirt $85, Ralph Lauren shorts $85 Raffkind’s On Jaycee: Lavish hoop earrings $80 Raffkind’s; Bracelet $14 Divine Raggs; Flying Tomato dress $50 Top Notch Outfitters; Leather flower ring $12.50 Tobacco Leaf; Jessica Simpson flats $49.99 Dillard’s

For merchants and pricing information, go to amarillomagonline.com

July 2010 • amarillomagonline.com • Amarillo Magazine

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dress code

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Amarillo Magazine • amarillomagonline.com • July 2010

Opposite page: On Ginger: Nash necklace $212 Lilly Finch; Fossil bracelet $75, Anna & Ava ring $18, Gianni Bini wedges $79.99, Erica Lyons earrings $15 Dillard’s; Lulumari strapless dress $57 Divine Raggs On Denzel: Lucky Brand t-shirt $29.50, Lucky Brand shorts $69.50 Dillard’s; BKE flip-flops $24.50 Buckle This page: On Alli: Lulumari dress $58, feather clip $18 Divine Raggs; Fossil necklace $32, Betsey Johnson earrings $30 Dillard’s Next page: On Alli: Rocketdog shoes $39.99 Journeys; shirt $24.50, shorts $39.50 Hollister; Betsey Johnson necklace $50, earrings $30 and bracelet $55 Dillard’s; Jee Vice sunglasses $290 Lilly Finch On Denzel: Ralph Lauren polo shirt $75 Raffkind’s; Shorts $39.50 Express; Steve Madden shoes $69.95 The Buckle

July 2010 • amarillomagonline.com • Amarillo Magazine

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dress code

Wonderland Park What began as Kiddie Land nearly 60 years ago has become a favorite Amarillo summer spot for people of all ages. Owners Paul and Paula Borchardt live a full life as amusement park owners, which means living at the park all season and traveling to other parks on vacation.

Check out “Spotlight” on page 84 to read more about Paul, or log on to amarillomagonline.com for the full story.

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Amarillo Magazine • amarillomagonline.com • July 2010

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inside outside

Low-Cost Cool Off

The (clockwise from left) Watchmakers Cabinet $275, Two Loons inside NEST Bird table fan $57.50, Pete’s Greenhouse Robbin & Myers antique fan $125, Mustard Seed Elephant table fan $89; floor fan with antique patina $259, Pete’s Greenhouse ReNew Room Essentials 4-inch personal fan $6.99, Target Vintage school desk $185, Two Loons in NEST Design Air 9-inch retro metal table fan $24.88, Lowes Hunter 12-inch high velocity metal fan $49.99, Target

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t’s the same old summertime story. You turn down the A/C to save on your electric bill but crank it up because your house feels like a sauna.

Don’t surrender your economical fantasies yet. With much more than a box fan to choose from, you can keep cool in the hot summer months without paying the price.

photo by Pam Lary Photography

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Amarillo Magazine • amarillomagonline.com • July 2010

celebrating our fourth anniversary

Beautiful Dreams …

thanks amarillo 4219 SW 45th • 806-322-2033 (45th & Western across from Drug Emporium)

July 2010 • amarillomagonline.com • Amarillo Magazine

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inside outside

Splash

White flowers, vases and dishes give your theme a base on which to build. From there, add red glassware alongside bowls of strawberries, raspberries and blueberries for splashes of patriotic colors.

On the table: Sferra linen napkins $70/set of four, JBS Linens Juliska plates $39/each, scalloped dessert plates $34 each, bowls $25 each, creamer $44 each; Pomeroy red glasses $11 each, Little Brown House Large pitcher $50, medium pitcher $45, small pitcher $35, The Mustard Seed Fresh flowers available daily, cash and carry, Parie Designs

Simple Celebration I

nstead of traditional flag and firework-themed table décor for your Independence Day gathering, consider showing your patriotism by bringing red, white and blue to the table in subtle ways. Start with a white palette and build color in layers with glassware, ribbon and cushions for a festive Fourth.

design and flowers courtesy of Parie Designs photos by Jeff Harbin, Life of Riley Photography

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Amarillo Magazine • amarillomagonline.com • July 2010

Refresh

Reserve a separate space for drinks so your guests can refresh their glasses as they need to. Dress the table with fresh flowers and berries.

On the table: Artland beverage server $49.99, Steinmart Simon Pearce cocktail glasses $55 each, tea glasses $55, Et Cetera

Check out “What’s Cooking” (pg. 48) for these drink recipes.

Favor

Wrap sparklers with red and blue ribbon, and by adding a simple nametag, you’ve created a table place card and favor for your guests to light up at the end of the night.

Play

For your littlest guests, create their own space to play. Cover a small table with craft paper and load a drink caddy with art supplies, candy and other treats.

July 2010 • amarillomagonline.com • Amarillo Magazine

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cover story

a

day in the life

Get a glimpse into the unique lives of everyday people

By Jennie Treadway-Miller photos by Lloyd Wainscott, The Photo Store Portrait Studio

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Amarillo Magazine • amarillomagonline.com • July 2010

7:30 a.m.

Kimberly and Kevin make a run to Sam’s Club every morning in order to have the freshest ingredients available for their café sandwiches and drinks.

Kimberly and I Carli Herbert, The Ground Café

11:30 a.m.

On this particular day, The Ground Café partnered with the local MS Society for a 12hour bike ride in the foyer of the Chase Tower.

People signed up to bike anywhere from 15 minutes to an hour to bring awareness to the organization’s cause.

t’s a running joke that the mother-daughter duo and owners of The Ground Café have a drinking problem. When three-times-a-day visits to Starbucks started to get out of hand, and when job dissatisfaction caused Kimberly to leave her marketing career, the next natural step was to open a coffee shop.

“I was a Merrill Lynch broker for years and then worked as a marketing director for a publishing company but left it all in 2007,” says Kimberly. “Then a friend of ours approached us about running a coffee shop.”

Kimberly, along with her boyfriend-turnedbusiness partner, Kevin Golden, discussed the proposal, and since they each have a background in finance, they only had to answer one big question: What if we only made $100 a day? Is it still worth it?

In their case, it was. They officially took over the space on the bottom floor of the Chase Tower in June 2008, which at the time was called Coffee, Inc. “We had one month to prepare before taking over the lease,” says Kimberly. “We actually operated as Coffee, Inc. for four months while doing color research, price research and figuring out what to do.”

At the time, Kimberly’s daughter Carli was studying mathematics at the University of Utah in Salt Lake City. When she heard what Mom was up to, knowing she’d eventually come back home to help, she solicited a job at her favorite local coffee shop.

“I just went up to the owner and said, ‘I have to learn everything for my job in Amarillo,’ and shockingly they hired me, even knowing I was going to leave,” says Carli.

July 2010 • amarillomagonline.com • Amarillo Magazine

33

cover story

This is where it all begins. The Ground Café only uses air-roasted coffee beans, and they’re the only shop in town that does.

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Amarillo Magazine • amarillomagonline.com • July 2010

4:00 p.m.

Near closing time, everyone gets to their duties, whether it be mopping, cleaning machines or taking out the trash. This way, the shop is ready for the next day’s customers.

There, she learned the basics of coffee-making, customer service and the inner-workings of running 5:30 p.m. a coffee shop. Carli returned to Amarillo in January 2009 to work alongside her mother.

By the fall of 2008, The Ground Café officially On a clear day, Kevin, Kimberly and Carli go for replaced Coffee, Inc. and a family member in a ride after work, either as part of their MS 150 Oklahoma City designed their logos and branding training or just for fun. Much of the time, this is for the business. From the start, the Herberts how they get back and forth to the café. knew the foundation of their coffee shop would be heavily influenced by biking.

“We decided to be bike-friendly off the bat,” says Carli. Adds Kimberly, “biking and coffee just go together.”

The family grew up on two wheels, including Kimberly’s son, Casey, who was a BMX racer. It’s obvious from the shop décor – bike spokes for lamp shades and the tandem cycle hanging from the ceiling – these coffee lovers share an equal passion for riding. In fact, for the past decade, Kimberly has supported the MS 150, a fundraising ride for the Multiple Sclerosis Society. Her mother died at age 52 from complications from the disease.

When the day is done and the shop is clean, they’ll ride their bikes home, taking the long way if it’s a nice day. And sometimes they meet up with their training team for a distance ride. Or if it’s winter, then the shop is open later to accommodate the WTAMU students who have evening classes upstairs. Business aside, it’s a casual lifestyle.

Enjoyable and loaded with potential.

“There’s talk of expanding, but we’ve not done anything yet” says Kimberly. “We chose this because it fits our lifestyle. I can’t wait to get up every morning and drink our own coffee.”

What kind of coffee, you may wonder, in a place where any concoction can be invented to their specific tastes?

“We like hot black coffee,” she laughs. “And we drink it all day.”

July 2010 • amarillomagonline.com • Amarillo Magazine

35

cover story

12:30 p.m.

Staying true to his word, Michael enjoys lunch regularly with his mother. The weather is perfect for outdoor seating, so today they grabbed a meal at Joe Taco.

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Amarillo Magazine • amarillomagonline.com • July 2010

Michael Cruz, M Vice President of Operations at BSA Health System

9:00 a.m.

With 21 directors under him, a typical day for Michael is back-to-back meetings. Today begins with a brainstorming session.

3:00 p.m.

ichael Cruz grew up in what he calls a tight family. He was 13 years old when his father passed away, but this only drew his mother and siblings closer. While this Amarillo native recalls a happy childhood, by the time he graduated high school he was ready to see something different.

“I had appointments to the Naval and Air Force Academies, but I was also accepted to Yale,” he says. “Yale felt right so I went there and worked in the International Law Library.”

By Michael’s sophomore year, he needed financial help to continue attending Yale. In lieu of a loan, he paid for college by starting a full-service laundry company for students on campus. By his senior year, he struck a deal with the Yale president to have 30 laundry rooms cleaned by outside companies, thus creating the largest student-run business in Yale history.

“I had a laundry monopoly,” he laughs.

“But the point of that is that it helped me pay for school.”

After graduation, Michael left New Haven for New York City for a career in mergers and acquisitions, a job that required more than 90 hours a week and constant travel, from Latin America to across Europe. He was at the bottom of the totem pole, but none of that mattered. He was living the fast-paced life of a single businessman in the Big Apple.

“It was all about being in New York City.

There was so much to do, so much diversity.

It was an amazing melting pot,” he says.

“Eventually I was promoted to Associate but by then I’d decided to go back for my masters.

Education was always important in my family.”

Since he’d fully experienced east coast living, it only made sense to do the opposite, so Michael moved to California to attend Stanford University. Upon graduation, he was faced with the next career move – banking or strategy consulting? Then 9/11 happened and he had his answer. He accepted a consulting job in Dallas, bringing him closer to family.

In the end, it still wasn’t a fit. Because consulting is a profession that takes you where the client is, Michael was always on the go.

After a three-month stint overseas, it was time to call it quits. He became the vice president of operations for BSA in 2004 and moved back home to Amarillo.

“There was definitely an adjustment period, but what made it palatable was my family being here,” he says. “My sister has a son who’s 13 and I got to coach his Little League team. Things like that made it easier.”

A conference call keeps Michael at his desk for now.

July 2010 • amarillomagonline.com • Amarillo Magazine

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cover story

When the day is done, Michael has just enough energy left to play around with his bulldogs.

Madeline especially enjoys a good belly rub.

5:30 p.m.

When he’s not at his boxing class across town, you can find Michael in the BSA employee wellness center most nights.

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Amarillo Magazine • amarillomagonline.com • July 2010

His position at BSA is multi-faceted, as he has 21 directors under him, from the IT infrastructure to the pharmacy, but his sole purpose is to make the hospital run smoother with patient satisfaction in the forefront.

“I can do things here in this office that help people, either by bringing great equipment or great doctors here,” says Michael. “I mean, if you’re going to Disney World, you’re stoked about going there.

But unless you’re having a baby, you’re not stoked about being here. We want this to be a place where you feel comfortable.”

Business aside, Michael still likes to travel, whether it be a quick flight to Dallas or a little farther to see old friends. He exercises faithfully and is committed to having lunch at least once a month with his mother. His housemates are Rocky and Madeline, two bulldogs who make Michael’s days just that much brighter.

“Every day I walk down the hall and see a mom and a dad with their new baby. And then I see the tail end, an older couple who moves slowly down the hallway holding hands,” he says. “It makes me appreciate life.”

8:00 a.m.

It’s a good morning for sewing, so Kassie asks Rubie to sketch an idea for a new dress.

W

10:30 a.m.

Kassie makes a quick stop at NEST to inspect the display of Lil’ Women dresses and skirts.

Kassie Carrell, Lil’ Women

hen Kassie Carrell was a little girl, she spent the Christmas holidays in Mexico with her family, not at a resort but alongside missionaries handing out clothes, coats and shoes to those in need. From very young she developed a compassionate heart for others.

“My parents were in prison ministry so I had a perspective that my friends never did,” says the Snyder, Texas, native. “I saw extreme poverty. I was probably Lillie’s age when I realized we were really blessed. I credit my parents for that.”

Lillie is her 10-year-old daughter. Then there’s Rubie, 8, and Gracie, 7. Her husband, James, the girls’ stepfather, calls them his Lil’ Women, which just so happens to be the name of Kassie’s modest clothing line for girls.

Her interest in sewing began when Lillie was a toddler and Kassie, a single mom of three who’d gone back to college, couldn’t afford the nicer dresses she saw in stores. She bought a sewing machine, then some how-to books. Kassie slowly began making simple garments for her daughters and learned to love the art of sewing in the process. Then, a visit to Coasta Rica to study Spanish gave her an idea.

“I met a lady named Maria who was from Nicaragua. Her children lived with her mother back home while she worked as a maid in Coasta Rica,” she says. “In Nicaragua there is a lot of abuse and prostitution and women often end up being the breadwinners.

There I am having the time of my life and this woman is a maid here so she doesn’t have to be a prostitute. Something inside me just said – I have to help her.”

In 2008, Kassie saw firsthand the plight of mothers in Nicaragua.

On a mission trip, while painting a sewing room, no less, an idea was born. Kassie decided then that she wanted to teach women in Nicaragua how to sew, to learn a marketable trade, so that they July 2010 • amarillomagonline.com • Amarillo Magazine

39

cover story

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Amarillo Magazine • amarillomagonline.com • July 2010

Kassie’s garments are made from quilting scraps, sale bin fabrics and recycled materials. There are even doll-size dresses to match.

3:30 p.m.

It’s Tea Time for the Little Women, which means a bowl of strawberries, an old quilt, favorite books and lots of giggling.

could provide for their families. Never mind Kassie’s meager sewing skills or lack of funds, for she knew everything would unfold in time.

She kept the idea to herself and returned home to ponder it more. It was also in 2008 that she and her family moved to Amarillo from Corpus Christi.

“Once I got the idea, I wrote down the things I could do and the things God had to do,” she said. “My first goal was to get my stuff in a store here. My long term goal is to have a manufacturing company in Nicaragua where mothers can work and learn to sew.”

So far, Kassie is off to a great start. She recently placed her first line of Lil’ Women dresses, skirts, and aprons inside NEST on 6th Street, and the proceeds go overseas to support sewing classes for Denelis, a 19-year-old woman whom Kassie met on her trip to Nicaragua. They intend to partner together when the project gets underway.

“It’s going to cost about $7,000 to build a building in Isla de Ometepe, and I know there are loans out there but we feel very strongly about not living in debt, so we’re not going to do that,” says Kassie. “When I’m ready for it, I know it’ll happen.”

While her dream of creating a better life for women in Nicaragua awaits, Kassie spends her days sewing and spending time with her biggest influences. All three of her daughters help her design by sketching new garments, critiquing her creations and being her inspiration.

“Yes, James calls us his Little Women, which is obviously from the book and movie, but I just love the whole era,” she says. “I want to portray that time when little girls play make believe.” am

9:00 p.m.

Kassie and James catch up on life and listen to their favorite records at the calmest part of the day.

July 2010 • amarillomagonline.com • Amarillo Magazine

41

special feature

Texas Sweethearts A husband-wife team brings Calvin and Elsie to life in the 2010 production of “Texas”

By Jennie Treadway-Miller

A

fter watching his wife on the “Texas” stage last summer, Patrick Earl knew it was a production of which he wanted to be a part. Playing the role of Calvin, he now shares the spotlight at the Pioneer Amphitheater this summer with Stephanie who came back to reprise her role as Elsie.

photos by Jeff Harbin, Life of Riley Photography

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Amarillo Magazine • amarillomagonline.com • July 2010

“This show is so unique because the canyon is part of the set.”

W

hen Patrick and Stephanie Earl met at the University of Houston as graduate students, neither had Amarillo on their radar. Immediately upon graduating in May, the two threw their things into a storage unit and headed north to the Panhandle.

“Last summer was the first time I saw the show, when Stephanie played Elsie,” says Patrick. “Everyone was so nice and I knew it was going to be a good experience for her. I also knew there was a distinct chance I’d have an opportunity to be in it this summer.”

After Patrick graduated with a dual major in biology and theater from Aquinas College, the Grand Rapids native moved to Houston to further his acting education. Stephanie, from the Carolinas, graduated from Greensboro College and began the same graduate program as Patrick in August 2008. The two met and soon began dating.

In March 2009, Patrick went to Birmingham to attend the Southeastern Theater Conference Annual Convention, a place where students and working actors can audition for a myriad of positions on cruise lines, theater groups, and, of course, outdoor dramas. It’s there that he met David Yirak, who is in his fifth year as the director of “Texas.” He’s also been the theater arts teacher at Canyon High School for the past 26 years.

“You basically audition 900 kids in three days,” says David. “You have to know who you’re looking for and we’re always looking for people who are serious about their craft. I wanted Patrick last year, but he had already accepted another job. Of course, he recommended Stephanie and Russ.”

After meeting the future Elsie and seeing her light up a room, David knew she was the right choice. Russell Daniels, friend of the Earls and fellow Houston grad, joined the “Texas” cast last summer as the Tucker Yelldell understudy. This year, he gets to play the loud-mouthed prospector on stage every night.

Russell also played a pivotal role this spring when he became an ordained minister online, only to perform the impromptu wedding ceremony for his friends. He married Patrick and Stephanie at the Waterwall in Houston on March 11.

By the time the Earls were married, auditions and callbacks for

“Texas” were underway. When it’s all said and done, there are more than 150 people involved in the production, from actors and dancers to lighting and set designers, even front of house volunteers.

“At times it can be overwhelming, like the lightning cord and the horses can be a challenge,” laughs David, “but we work real hard to make this a place where people feel valued. It’s a beautiful place to work everyday.”

It’s a good thing, too, since the cast and crew are together for 67 shows in one season, from June to mid-August, including meetings and dress rehearsals starting in May. “This show is so unique because the canyon is part of the set,” says Stephanie. “And it’s a good acting challenge. It requires a different skill set, lots of large gestures and big movements on stage.”

Stephanie learned last summer that it would be worthwhile to have something going on the side to fill her free time, so she initiated the creation of a Shakespeare Company. After approaching David with her idea, he jumped in with full support and a small number of actors got together to produce “A Midsummer Night’s Dream” last season on a Monday night when “Texas” was off. The show was a surprise success, so the team reunited again this season for two shows – “Taming of the Shrew” and “Much Ado about Nothing.”

Even though Patrick spent a few years as a street performer, neither he nor Stephanie has been a part of such a large, longtime outdoor drama, much less in the dead of Texas Panhandle heat.

“It’s definitely hard with the weather conditions,” laughs Patrick.

“Good thing the show starts at 8:30,” adds Stephanie. In fact, the week of its opening, temperatures hit triple digits. While the dressing rooms are air conditioned, most of the goings-on of the outdoor drama are subjected to the sometimes dangerous weather conditions.

“You know, people travel from all over the world to see this show and we’ve shut it down after the first act before because of rain that just wouldn’t let up,” says David. “Nothing stresses me out more than the weather.”

“Texas” is currently in production every Tuesday through Sunday night at 8:30 p.m. at the Pioneer Amphitheater in the Palo Duro Canyon.

The final 2010 show is August 21. am July 2010 • amarillomagonline.com • Amarillo Magazine

43

inspire

Susan Gibson

A

bout six years ago I was touring for the first time in the Northeast. Although I love the long drives involved in playing around this beautiful country, I would rather eat live worms than try to find a place to park my van in the crowded cities of Boston, Philadelphia or New York. That means that I fly up there and navigate my way around via trains, buses and subways.

All of these modes of transportation keep to a schedule (for the most part), unlike driving my own car. I found myself constantly checking my watch against my ticket wondering if I had time to grab another cup of coffee, hit the bathroom or leave to smoke. For one particular leg of my trip, a dear friend met me to help me, afraid that I would be standing outside the venue in New York City at 2 a.m. with a wad of cash from the gig and my guitar like a target on my back. She was spot-on about me being a country mouse alone in the big city. Between luggage, equipment and merchandise, I didn’t have a free hand to hail a cab.

One morning, while waiting for our delayed train in Penn Station, my friend was telling me how she regretted not having shared with her mom that she was gay. She’d had a couple uncomfortable conversations with her mom about other friends’ relationships but never opened up about herself. She felt that by withholding this about herself, she never gave her mom the benefit of really knowing her as an adult or knowing her partner of several years, even if it would have been uncomfortable for a while.

Time is finite in the physical sense, but once we die, we aren’t subject to the constraints of the time we have on Earth. Time is boundless and irrelevant. I told her that whether she likes it or not, her mom has a grand and divine perspective on her children’s lives and knows everything about them now. You can’t keep secrets from angels; there was still time for her mom to know her.

Susan Gibson

Susan, an established singer/ songwriter/musician, wrote the hit song “Wide Open Spaces.” Check out Susan’s schedule at susangibson.com

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Amarillo Magazine • amarillomagonline.com • July 2010

I love words and playing with words. In that one conversation, I wondered which I would regret more, things I’ve said or things I haven’t said. I thought about how I wish that sometimes I could still time, stretch out the great moments. I wanted to make some of those minutes longer than sixty seconds.

On other occasions, I had wasted so much time that I wondered if there was still time to do something more productive or pleasurable.

I hardly ever feel that I have just enough time.

I’m either rushing or waiting. While waiting for that train, I got out my guitar and wrote out a couple of verses. The chorus is just “Still Time.” am

Thirty years to speak up Thirty years to speak your mind Oh how the deadlines sneak up on you, baby When you’re killing time A million opportunities, But, oh, you never took the chance.

Beaten by the clock, beating around the bush Was never in your plans.

There’s still time

There’s still time So you saved it up for years You kept all to yourself As if you had a pension plan To accumulate emotional wealth Now you want to spend all that you saved But there’s no one left to tell.

But there’s still time

There’s still time Screaming on the inside, on the outside it’s a pantomime You could sum it up in one sentence, penance for a life of crime.

There’s still time

There’s still time

Still time, still time

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July 2010 • amarillomagonline.com • Amarillo Magazine

45

book nook Fiction The Mountain Between Us

By Charles Martin Broadway Books, 2010

When two strangers headed east are stranded at the Salt Lake City airport due to bad weather, they decide to take a chartered plane to Denver to catch a connection. When the pilot suffers a heart attack causing the single-prop plane to crash in the High Uintas Wilderness, Ashley and Ben are injured and left to survive the stormy winter weather alone. It soon becomes clear their perilous journey takes on the deepest matters of the heart.

Fiction Seven Year Switch

By Claire Cook Hyperion, 2010

What’s a struggling single mom to do when her husband comes back seven years later to rejoin the family? That’s what happened to Jill when Seth ran off to the Peace Corps, leaving her to raise their then-three-year-old daughter, Anastasia.

With her anger still intact, she struggles to find the right solution – forgive him or send him packing. This is the author who brought readers Must Love Dogs, which means the same wit and lovability can be found with this new cast of characters.

How-To Eating Local: The Cookbook Inspired by America’s Farmers

In the sequel to Plantation, readers are taken back to the South Carolina lowcountry where a southern Lowcountry Summer family is still churning out the dysfunction. Caroline

By Dorothea Benton Frank Wimbly Levine struggles to keep her eccentric William Morrow, 2010 family in check, which has been increasingly hard to do since her mother’s death. Her son lives with an older woman, her sister-in-law’s a drunk, and she can’t focus on her boyfriend while she’s crushing on the sheriff. The sassy saga continues with big personalities and even bigger comedy. personalities and even bigger comedy. on the sheriff. The sassy saga continues with big can’t focus on her boyfriend while she’s crushing an older woman, her sister-in-law’s a drunk, and she to do since her mother’s death. Her son lives with family in check, which has been increasingly hard Wimbly Levine to keep her eccentric 46 Amarillo Magazine • amarillomagonline.com • Julystruggles 2010 family is still churning out the dysfunction. Caroline to the South Carolina lowcountry where a southern

Fiction

By Sur La Table, Janet Fletcher Andrews McMeel Publishing, 2010

Be inspired to cook the farm-to-table way using local, fresh ingredients from our area.

Written and compiled by the high-quality kitchenware and cutlery store, along with food writer Janet Fletcher, this cookbook offers 150 recipes for everyday people who want to support their local farmers and feed their families on the freshest ingredients available.

Non-Fiction

How-To

Women Can’t Park, Men Can’t Pack: The Psychology of Stereotypes

Kids’ Cakes from the Whimsical Bakehouse: And Other Treats for Colorful Celebrations

By Geoff Rolls Hodder & Stoughton, 2010

By Liv Hansen, Kaye Hansen Crown Publishing Group, 2010

Examine some of life’s most puzzling stereotypes with an intense, yet humorous, psychological study of truths and misconceptions. For example, are oysters really an aphrodisiac and do all redheads really have a temper? And why are so many people afraid of clowns? This is an ideal book for the person who wants answers for every question and wants to know why we believe the things we do.

You don’t have to be a pastry chef to whip up a kid-friendly birthday cake. With a little creativity and little instruction, you can create celebration cakes that will wow guests of all ages. There are simple recipes for beginners and more intricate creations for those with confidence.

Biography

Young Readers (Ages 4 to 7) The All-American Jump and Jive Jig

By M.P. Hueston, Amanda Haley Sterling Publishing, 2010

Get your little ones moving this summer by dancing across America. From the Juneau Jitterbug to the Miami Mambo, learning geography has never been so fun. Little feet will move to the rhythmic verses and enjoy the vibrant easy-to-follow illustrations.

Young Readers (Ages 7 to 12)

Yves Saint Laurent

By Farid Chenoune, Florence Muller Harry N. Abrams, Inc., 2010

The Summer Camp Survival Guide: Cool Games, Camp Classics, and How to Capture the Flag

Placed in the same influential circle as Coco Chanel and Christian Dior, the work of Yves Saint Laurent is celebrated in this first comprehensive look at his life’s passion.

More than 250 garments are showcased along with insight to the French couturiers’ early work and how he drew inspiration from all artistic mediums.

By Chris Pallatto, Ron DeFazio, Ethan Long (illustrator) Sterling Publishing, 2010

Help your summer campers have a happy adventure with this all-you-need guide.

Learn to read a compass, to handle homesickness and even ways to make friends.

With games, campfire stories and lyrics to the best camper sing-alongs, your happy campers will be thankful for the extra help. There are even postcards included for them to to send send home. home. them

Humor How Did You Get This Number

By Sloane Crosley Penguin Group, 2010

In her new book of personal essays, author and New Yorker Sloane Crosley shares humorous and witty stories about her everchanging life. Her previous bestseller, I Was Told There’d Be Cake, introduced readers to Manhattan as she experienced living there for the first time. Now, with confidence, Crosley travels the world, from Paris to Portugal to Alaska, and there’s a story to be told with each adventure.

even postcards included for for the extra help. There are campers will be thankful sing-alongs, your happy and lyrics to the best camper With games, campfire stories, even ways to make friends. handle homesickness, and Learn to read a compass, to with this all-you-need guide. have a happy adventure Help your summer campers

Sponsored by: For more selections, to check availability, or to order online, visit gohastings.com

July 2010 • amarillomagonline.com • Amarillo Magazine

47

what’s cooking?

Drinks &Sweets A

summer shin-dig isn’t complete without chilled fruity drinks and sweet treats from the ice box. Simplicity is key, which means you’re only going to need a handful of pantry ingredients, a variety of fresh fruits, and a few minutes in the kitchen to prepare something refreshing. Whether for your poolside guests or the neighborhood kids, everyone gets a treat.

photos by Jeff Harbin, Life of Riley Photography

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Amarillo Magazine • amarillomagonline.com • July 2010

Blueberry Banana Pops

Wilma’s Apple Crisp

Watermelon Spritzer

Ginger Lemonade

July 2010 • amarillomagonline.com • Amarillo Magazine

49

what’s cooking?

Wilma’s Apple Crisp

Blueberry Banana Pops

6 Granny Smith apples, coarsely chopped

4 ripe bananas

3 tablespoons sugar

1½ cups of plain Greek yogurt

1 teaspoon cinnamon

3 tablespoons sugar

½ cup raisins

Juice and zest of one small lemon (or half of a large lemon)

1½ cups flour

1 cup blueberries or berries of choice, coarsely chopped

¾ cup brown sugar ¾ cup quick-cooking oats ½ cup melted butter (one stick) Vanilla ice cream Preheat oven to 350 degrees and spray four ramekins with non-stick cooking spray.

In a food processor, puree bananas with yogurt, sugar, lemon zest and juice. Pour pureed mixture into a bowl and fold in the chopped blueberries. Mix only to combine.

Pour mixture evenly into 10 5-ounce paper cups. Insert a wooden craft stick, stabilizing it with a cupcake wrapper. Freeze at least four hours.

Coarsely chop the apples and toss them in a medium bowl with the sugar, cinnamon and raisins. Evenly distribute the mixture between the ramekins.

In a separate bowl, mix the flour, brown sugar and oats together with the melted butter. Spread over the apples evenly like a crust.

Bake for 30 minutes, or until the oat crust is golden brown. Top with a scoop of vanilla ice cream and serve immediately.

Ginger Lemonade

Watermelon Spritzer

3 cups fresh lemon juice (about 20 lemons)

3-pound seedless watermelon

2 cups sugar

1 cup tequila

12 ounces peeled, fresh ginger cut into ¼-inch pieces

½ cup triple sec

12 cups chilled water

½ to ½ cup fresh lime juice Lemon-lime soda

Place sliced ginger in a pan with 1/3 cup sugar and 3 cups water. Stir until sugar dissolves. Bring to a boil. Cover and remove from heat. Steep syrup for 30 minutes; strain. Mix syrup with remaining ingredients.

Serve over ice.

1 batch spiked watermelon balls Ice In a one-gallon pitcher, combine the tequila, triple sec and lime juice. Top off with lemon-lime soda. Serve cold over ice with frozen spiked watermelon balls. Garnish with lime slices.

For spiked watermelon balls: Cut the watermelon in half. Scoop out watermelon with a melon baller. Place balls in large bowl and douse with tequila. Place bowl in freezer for 4 hours or overnight.

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Amarillo Magazine • amarillomagonline.com • July 2010

events July

Featured Event

The Will Rogers Range Riders Rodeo

photo from the AMARILLO GLOBE-NEWS ARCHIVE

The Will Rogers Range Riders Rodeo began when a group of men who enjoyed trail riding started the rodeo as an annual fundraiser for Range Riders Club. The event, always held during the July 4th weekend, uses it proceeds to give back to the community through the Make-A-Wish Foundation and scholarships.

The rodeo began at a N. Bell Street location but moved to its current location at 8829 S. Washington in 2006. Amarillo will be host to the three-state Will Rogers Range Riders Rodeo this month, which is its 69th year here.

Activities and events will be available to guests of all ages.

July 1-3 The Will Rogers Range Riders Rodeo Arena 8829 S. Washington St. 622.5038

To have an event listed on the calendar, email details to michele.mcaffrey@amarillo.com or fax a press release to 806.345.3282.

View an updated listing of events throughout July at amarillomagonline.com

July 2010 • amarillomagonline.com • Amarillo Magazine

51

Arts & Entertainment

Texas Musical Drama 8:30-10:30 p.m. Show runs every Tuesday through Sunday night from June 4th to August 21st. Pioneer Amphitheatre at Palo Duro Canyon State Park, 655.2181

July 2

First Friday Art Walk 5-9 p.m. The Galleries at Sunset 3701 Plains Blvd., 353.5700

July 8

Summer Youth Musical “Les Miserables” 7:30 p.m.

Globe-News Center for the Performing Arts 500 S. Buchanan, 378.3096

July 9

Summer Youth Musical “Les Miserables” 7:30 p.m.

Globe-News Center for the Performing Arts 500 S. Buchanan, 378.3096

July 10

Summer Youth Musical “Les Miserables” 7:30 p.m.

Globe-News Center for the Performing Arts 500 S. Buchanan, 378.3096

July 11

Summer Youth Musical “Les Miserables” 2:30 p.m.

Globe-News Center for the Performing Arts 500 S. Buchanan, 378.3096

July 15

Third Thursday 6:30-9 p.m. Amarillo Museum of Art 2200 S. Van Buren, 371.5050

July 24

Lone Star Ballet Summer Intensive Performance in the Park 7 p.m. Sam Houston Park 4101 Line Ave., 372.2463

July 28

Weird Al Yankovic 8 p.m. Globe-News Center for the Performing Arts 500 S. Buchanan, 378.3096

July 29

Jeff Dunham “The Identity Crisis Tour” 7:30 p.m.

Amarillo Civic Center 500 S. Buchanan, 378.3096

Benefits & Fundraisers July 10

Downtown Womens Center Tournament 8 a.m.

Ross Rogers Complex 722 N.W. 24th, 378.3086

July 24

Ragin’ Cajun Golf Tournament 8 a.m. First annual fundraiser benefitting Special Olympics. Three man scramble. Palo Duro Creek Golf Course 50 Country Club Drive, Canyon, 374.7171 America Supports You Texas Golf Tournament 8 a.m. Comanche Trail Golf Complex, Tomahawk 4200 S. Grand, 584.3926

July 31

Family Support Services Harley Party 4-8 p.m.

16th annual fundraiser event with food, beverages and live music by the Buster Bledsoe Band. 8th and Polk, 342.2500

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Classes & Seminars

Summer Gardening Classes Every Saturday in July, Amarillo Botanical Gardens 1400 Streit Drive, 352.6513

Exhibitions

Rock On! Exhibit open from June 18th through September 5th. Amarillo Museum of Art 2200 S. Van Buren, 371.5050 New Gifts and Acquisitions Open through July 4th Amarillo Museum of Art 2200 S. Van Buren, 371.5050 The Art of the Western Saddle Open through July 31st American Quarter Horse Hall of Fame and Museum 2601 I-40 East, 376.5181 From Hell Week to Homecoming: Campus Life at WT, 1953-1971 Open through August 1st Plains Historic Museum Alexander Gallery 2503 4th Avenue, Canyon, 651.2244 Wet Paint Open through September 5th Panhandle Plains Historical Museum, Foran Gallery 2503 4th Avenue, Canyon, 651.2244 New England Family Goes West: Bugbee Clothing and Textiles Open through September 6th Panhandle Plains Historic Museum, Textile Gallery 2503 4th Avenue, Canyon, 651.2244 On, On Buffaloes: West Texas A&M Sports Open through September 15th Panhandle Plains Historical Museum, Bivins Gallery 2503 4th Avenue, Canyon, 651.2244 Ten in ’10 Open through September 19th Panhandle Plains Historical Museum, Foran Gallery 2503 4th Avenue, Canyon, 651.2244 Bringing Up Baby Open through October 3rd Panhandle Plains Historical Museum, Bivins Gallery 2503 4th Avenue, Canyon, 651.2244

Andy Chase Cundiff 7 p.m. every Wednesday night. Blue Sky 4201 I-40 West, 355.8100 Andy Chase Cundiff 7 p.m. every Thursday night. Leal’s Mexican Restaurant 1619 S. Kentucky, 359.5959

July 2

Kyle Bennett Band 10 p.m. Midnight Rodeo 4400 S. Georgia, 358.7083 Texas Cadillac Jack Band 8 p.m.

Western Horseman 2501 I-40 East, 379.6555

July 4

Abi Robins 2 p.m.

The 806 2812 SW 6th, 322.1806

July 6

Starlight Theater 7-9 p.m. Mike Fuller.

Sam Houston Park 4101 Line Ave., 378.3037

July 7

High Noon on the Square 12 p.m.

Entertainment by Andy Chase.

Catered by Mr. Gatti’s. Potter County Courthouse lawn, 372.6744

July 9

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Josh Abbott Band 10 p.m. Midnight Rodeo 4400 S. Georgia, 358.7083 Tejas Brothers 11 p.m. Hoot’s Pub 2424 Hobbs Road, 358.9560 Rodeo Ruby Love 8 p.m.

The 806 2812 SW 6th, 322.1806

July 10

Breaking Light 8 p.m.

The 806 2812 SW 6th, 322.1806 Turnpike Troubadors 10:30 p.m.

Hoot’s Pub 2424 Hobbs Road, 358.9560

July 11

Walt Wilkins 8 p.m. Hoot’s Pub 2424 Hobbs Road, 358.9560

Always WT: A Review of the University’s First Century Open through October 24th Panhandle Plains Historical Museum, Harrington Changing Gallery 2503 4th Avenue, Canyon, 651.2244

July 13

Music

High Noon on the Square 12 p.m.

Entertainment by Emil Ink. Catered by Desperado’s. Potter County Courthouse lawn, 372.6744

Music in the Gardens 7:30 p.m. every Thursday night. Amarillo Botanical Gardens 1400 Streit Drive, 352.6513

...just a little different, just a little more fun...

Starlight Theater 7-9 p.m. Wishbone.

Sam Houston Park 4101 Line Ave., 378.3037

July 14

Andy Chase Cundiff 7 p.m. every Tuesday night. 575 Pizzeria 2803 Civic Circle, 331.3627

July 2010 • amarillomagonline.com • Amarillo Magazine

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Amarillo Magazine â&#x20AC;˘ amarillomagonline.com â&#x20AC;˘ July 2010

High Noon on the Square Center City of Amarillo has begun its 16th season of High Noon on the Square, a free weekly entertainment series on the Potter County Courthouse lawn. High Noon offers entertainment from local musicians and musical acts. Lunch, catered by various local restaurants, is also available to all guests for only $6 and is served from 11:45 a.m. to 1 p.m. All proceeds from this event benefit Center City of Amarillo.

Event runs every Wednesday in July, 11:45 a.m.-1 p.m.

Potter County Courthouse lawn 500 S. Fillmore 379.2436

July 16

Bart Crow 10 p.m. Midnight Rodeo 4400 S. Georgia, 358.7083 Buster Bledsoe Band 8 p.m. Duke Tracy’s 3101 S.W. 26th Ave, 351.0757 Electric Gypsies 10:30 p.m. Hoot’s Pub 2424 Hobbs Road, 358.9560

July 17

Electric Gypsies 10:30 p.m. Hoot’s Pub 2424 Hobbs Road, 358.9560

July 20

Starlight Theater 7-9 p.m. Danny Freeze & Friends. Sam Houston Park 4101 Line Ave., 378.3037

SlideBar 8 p.m. Western Horseman Club 2501 I-40 East, 372.3015

July 31

SlideBar 8 p.m. Western Horseman Club 2501 I-40 East, 372.3015 Thrift Store Cowboys 10 p.m.

Golden Light Cantina 2906 SW 6th Ave, 374.9237

Nature

Snake Feeding 3 p.m. every Saturday in July. Wildcat Bluff Nature Center 2301 N. Soncy, 352.6007

July 1

High Noon on the Square 12 p.m.

Entertainment by Lone Star Ballet.

Catered by Chick-Fil-A. Potter County Courthouse lawn, 372.6744

Lunch with the Longhorns 1:30 p.m.

The park longhorns are fed daily near the Headquarters Building. Join the Park Interpreter and learn about these animals while she performs her daily routine. Palo Duro Canyon State Park 11450 Park Road 5, Canyon, 488.2227

July 22

July 3

July 21

Terry Allen Band 8 p.m. Western Horseman Club 2501 I-40 East, 372.3015 Andrew Witt 7 p.m. Lifeway Fellowship Church 3315 Hancock, 352.3698

July 23

Terry Allen Band 8 p.m. Western Horseman Club 2501 I-40 East, 372.3015 Casey Donahew 10 p.m. Midnight Rodeo 4400 S. Georgia, 358.7083

July 24

Terry Allen Band 8 p.m. Western Horseman Club 2501 I-40 East, 372.3015 Randy Rogers Band 10 p.m. Midnight Rodeo 4400 S. Georgia, 358.7083 The Flying Elbows 10:30 p.m.

Hoot’s Pub 2424 Hobbs Road, 358.9560

July 27

Starlight Theater 7-9 p.m. Just 2 Guys.

Hawaiian Night, Sam Houston Park 4101 Line Ave., 378.3037

July 28

High Noon on the Square 12 p.m.

Entertainment by the Amarillo Opera.

Catered by The Big Texan. Potter County Courthouse lawn, 372.6744

July 29

Starlight Theater 7-9 p.m. Pandademic.

Sam Houston Park 4101 Line Ave., 378.3037

Red, White, & Zoo 9:30 a.m.-3:00 p.m. A day of fun-filled activities including hula hoop contests, horse shoes, pie eating contests and endless hotdogs. Military personnel with a valid military ID card receive free admission. Amarillo City Zoo 2400 N. Polk, 381.7911

July 4

Non-denominational Church Service 9:00 a.m. Held every Sunday at the covered area of Old West Stables. Casual dress. Palo Duro Canyon State Park 11450 Park Road 5, Canyon, 488.2227

July 7

Children’s Nature Program 9:30 a.m.

Meet at picnic area at Water Crossing #1.

Fun learning activity for children ages 5-12. Children must be accompanied by an adult. No pets, please. Palo Duro Canyon State Park 11450 Park Road 5, Canyon, 488.2227

July 10

Bird Walks and Talks 8:30-10 a.m. Meet at the Wildlife Viewing Blind at the Palo Duro Trading Post to begin the walk.

Learn about the various species of birds in the Canyon. Bring binoculars. No pets, please. Palo Duro Canyon State Park 11450 Park Road 5, Canyon, 488.2227 Second Saturday 10 a.m.-12 p.m.

“Wildlife Photography” presented by Trey Barron. Wildcat Bluff Nature Center 2301 N. Soncy, 352.6007

July 30

Aaron Watson with Rich O’Toole 10 p.m. Midnight Rodeo 4400 S. Georgia, 358.7083

July 2010 • amarillomagonline.com • Amarillo Magazine

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July 13

New Moon Hike 9:15 p.m. Join the park interpreter for a guided hike on the Juniper Riverside Trail. Reservation limited to 40. Deadline July 10. No pets, please. Palo Duro Canyon State Park 11450 Park Road 5, Canyon, 488.2227

July 17

CCC Hike 8:30-10:30 a.m. Hike the only trail that goes from the rim to the floor and learn about the Civilian Conservation Corps’ contribution to the park. Geology, flora, fauna and other information will be given. Some areas of this 1¾ mile trail have steep places, so you may want to bring a walking stick. No pets please. Palo Duro Canyon State Park 11450 Park Road 5, Canyon, 488.2227

July 21

Family Nature Hike 9:30-10:30 a.m.

A leisurely one-half mile hike on the Pioneer Nature Trail. Learn about the flora and fauna of the canyon. Trail is suitable for young children; no pets please. Palo Duro Canyon State Park 11450 Park Road 5, Canyon, 488.2227

July 26

July 30

The Sweet Science of Chocolate 6:30 – 9 p.m. Take a closer look at the sweet lure of chocolate with DeRima Johnson from Schakolad. Event includes live music, quirky entertainment, chocolate fondue, chocolate cocktails and wine. Don Harrington Discovery Center 1200 Streit Drive, 355.9547

Sports and Recreation July 1 Southwest Pool Family Night 7:30-9:30 p.m. Southwest Swimming Pool 4800 Bell, 359.2082

Dillas vs. Coastal Bend Thunder 7:05 p.m. Amarillo National Bank Dilla Villa 3300 E. 3rd, 342.0400

July 2

Dillas vs. Coastal Bend Thunder 7:05 p.m. Amarillo National Bank Dilla Villa 3300 E. 3rd, 342.0400

July 3

Will Rogers Range Riders Rodeo Ranch Horse Competition 8 a.m.

Will Rogers Range Riders Indoor Arena 8829 S FM 1541, 622.2102

Full Moon Hike 9-10 p.m. Come for a full moon hike in the canyon while you listen to stories. Park in the dirt parking lot on Alternate Road 5. Group size limited to 40. No pets please. Arrive at 8:45 p.m. Reservations required. Palo Duro Canyon State Park 11450 Park Road 5, Canyon 488.2227

Dillas vs. Coastal Bend Thunder 7:05 p.m. Amarillo National Bank Dilla Villa 3300 E. 3rd, 342.0400

Special Events July 24

July 6

Annual Iris Rhizome Sale hosted by the North Plains Iris Society 8 a.m.-4:30 p.m. Amarillo Botanical Gardens 1400 Streit Drive, 352.6513

July 29

Chamber Golf Open 6:30 a.m.6:30 p.m. Four man scramble presented by The Chamber, Outback Steakhouse and Unifirst. Ross Rogers Golf Complex 722 NW 24th, 373.7800

July 4

Dillas vs. Coastal Bend Thunder 6:05 p.m. Amarillo National Bank Dilla Villa 3300 E. 3rd, 342.0400

Southeast Pool Family Night 7:30-9:30 p.m. Southeast Swimming Pool 3400 S. Osage, 342.1564

July 7

Thompson Pool Family Night 7:30-9:30 p.m. Thompson Swimming Pool 2400 N. Polk, 381.7919 8th Annual Larry Wiley Memorial Tournament 2 p.m. Ross Rogers Golf Complex 722 N.W. 24th, 378.3086

July 8

Hawaiian Night/Beach Pageant 6:30-9:30 p.m. Southwest Swimming Pool 4800 Bell, 359.2082

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Amarillo Magazine • amarillomagonline.com • July 2010

July 10

July 23

July 11

July 24

July 13

July 25

Dillas vs. Edinburg Roadrunners 7:05 p.m. Amarillo National Bank Dilla Villa 3300 E. 3rd, 342.0400

July 26

7th Annual Doyle Classic Tournament 2 p.m. Ross Rogers Golf Complex 722 N.W. 24th, 378.3086

7th Annual Marion McCartt Memorial Scramble 2 p.m. Ross Rogers Golf Complex 722 N.W. 24th, 378.3086

Safety Night 7:30-9:30 p.m. Southeast Swimming Pool 3400 S. Osage, 342.1564

July 14

Thompson Pool Family Night 7:30-9:30 p.m. Thompson Swimming Pool 2400 N. Polk, 381.7919 Dillas vs. Edinburg Roadrunners 7:05 p.m. Amarillo National Bank Dilla Villa 3300 E. 3rd, 342.0400

July 15

Southwest Pool Family Night 7:30-9:30 p.m. Southwest Swimming Pool 4800 Bell, 359.2082 Dillas vs. Edinburg Roadrunners 7:05 p.m. Amarillo National Bank Dilla Villa 3300 E. 3rd, 342.0400

July 16

Dillas vs. Edinburg Roadrunners 7:05 p.m. Amarillo National Bank Dilla Villa 3300 E. 3rd, 342.0400

July 20

Dillas vs. Laredo Broncos 7:05 p.m. Amarillo National Bank Dilla Villa 3300 E. 3rd, 342.0400

Dillas vs. Laredo Broncos 6:05 p.m. Amarillo National Bank Dilla Villa 3300 E. 3rd, 342.0400

Dillas vs. San Angelo Colts 7:05 p.m. Amarillo National Bank Dilla Villa 3300 E. 3rd, 342.0400

July 27

Southeast Pool Family Night 7:30-9:30 p.m. Southeast Swimming Pool 3400 S. Osage, 342.1564 Dillas vs. San Angelo Colts 7:05 p.m. Amarillo National Bank Dilla Villa 3300 E. 3rd, 342.0400

July 28

Mardi Gras 7:30-9:30 p.m. Thompson Swimming Pool 2400 N. Polk, 381.7919 Dillas vs. San Angelo Colts 7:05 p.m. Amarillo National Bank Dilla Villa 3300 E. 3rd, 342.0400

July 29

Southwest Pool Family Night 7:30-9:30 p.m. Southwest Swimming Pool 4800 Bell, 359.2082

Southeast Pool Family Night 7:30-9:30 p.m. Southeast Swimming Pool 3400 S. Osage, 342.1564

Dillas vs. San Angelo Colts 7:05 p.m. Amarillo National Bank Dilla Villa 3300 E. 3rd, 342.0400

July 21

Trade Shows July 9

Thompson Pool Family Night 7:30-9:30 p.m. Thompson Swimming Pool 2400 N. Polk, 381.7919

July 22

Southwest Pool Family Night 7:30-9:30 p.m. Southwest Swimming Pool 4800 Bell, 359.2082 Dillas vs. Laredo Broncos 7:05 p.m. Amarillo National Bank Dilla Villa 3300 E. 3rd, 342.0400

Dillas vs. Laredo Broncos 7:05 p.m. Amarillo National Bank Dilla Villa 3300 E. 3rd, 342.0400

Junk, Jewels and Treasures 11 a.m.-6 p.m. Amarillo Civic Center North and South Exhibit Halls 401 S. Buchanan, 378.3096

July 10

Junk, Jewels and Treasures 10 a.m.-4 p.m. Amarillo Civic Center North and South Exhibit Halls 401 S. Buchanan, 378.3096

July 2010 • amarillomagonline.com • Amarillo Magazine

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month or let’s eat!

RESTAURANTS info • FOOD • SPIRITS

let’s eat!

Hoffbrau

Locally owned and operated, Hoffbrau is in its 26th year in Amarillo, and while the original restaurant began in Austin in 1934, the same business principles and casual style remain. Their motto is “always do the right thing and deliver a great experience to every customer by wowing a guest’s five senses.”

The pride of Hoffbrau is a steak dinner, and they deliver in a big way. The Texas Two Step includes two 10-ounce sirloins served on a bed of grilled onions and topped with crispy onion strings with one side dish each, a soup or salad each and bread for the table. Every steak is USDA Certified corn-fed beef aged to their specifications. From scalloped potatoes and rice pilaf to creamed corn or a loaded baked potato, any side item choice perfectly complements the main dish.

photo by Shannon Richardson

7203 I-40 West, 358.6595 Open Sunday through Wednesday 11 a.m.-9 p.m. and Thursday through Saturday 11 a.m.-10 p.m.

PRICING GUIDE $ most entrees under $10 $$ most entrees $11 to $20 $$$ most entrees over $21

RESTAURANT KEY Outdoor Dining ☎ Reservations Recommended T Live Music y

c Full Bar C Beer and/or Wine only ^ Best of Amarillo Winner

NEW New to Let’s Eat! UPDATE

Updated entry

The Let’s Eat! Guide is a reader service compiled by the Amarillo Magazine editorial staff. The magazine does not accept advertising or other compensation in exchange for a listing. The guide is updated regularly. To correct a listing or recommend a restaurant for consideration, contact Michele McAffrey at michele.mcaffrey@amarillo.com.

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Amarillo Magazine • amarillomagonline.com • July 2010

Amarillo

575 Pizzeria Toppings runneth over at 575 Pizzeria, not to mention the specials that rotate every month. (Check the board when you walk in.) It’s family-owned and family-friendly, so it’s a great Friday night dinner choice. 2803 Civic Circle, 331.3627, 575pizzeria.com $$ C T Acapulco Mexican Restaurant & Bar On warmer evenings, enjoy sitting on Polk St. while you enjoy a margarita and a traditional Mexican-style shrimp cocktail. 727 S. Polk, 373.8889, acapulcomexicanrestaurant.net $$ c T y Aldaco’s Tacos You’ll find this small, authentic Mexican restaurant on historic 6th street. Get ready for authentic Mexican food served in a quaint atmosphere. Aldaco’s walls are covered with pictures and old posters and the wait staff is always friendly, ensuring that you’ll enjoy yourself. And it’s easy to have fun here, especially on live music nights. Here’s a tip: try not to fill up on the homemade chips and salsa so you can enjoy the rest of the delicious food. 3623 SW 6th 374.4945 $ y T C Antonio’s Bistro Italiano If it’s authentic Italian food you’re after, drive over to Antonio’s. The tiramisu is made fresh daily, and that’s reason enough to go. Not to mention you can totally reenact the spaghetti scene from Lady & the Tramp with your sweetheart.

2734 Westhaven Village, 331.4996 $$ C ☎ T B L Bistro The intimate, cozy atmosphere creates the ideal date place, not to mention the food is plated perfection. Note: you might want to leave the kids with a sitter. 2203 S. Austin, 355.7838, blbistro.com $$$ c ☎ y ^ The Back Porch An Amarillo original, this quaint tea room serves up great lunch fare.

The Chicken Avocado Sandwich on croissant is the way to go. Get the lunch plate with a cup of cheesy veggie soup and chips. Wash it all down with their excellent flavored tea. 3440 Bell, 358.8871 $ Bangkok Tokyo This casual, quaint place is often packed, so try it for an early dinner or a late lunch. Try the Crispy Chicken with Basil or the Bangkok Tokyo Fried Rice. Neither disappoints. 2413 S. Western, 353.4777 $$

BBQ Barn The BBQ Barn is a great little hole in the wall BBQ joint. With excellent BBQ beef sandwiches and tasty frito pie, it’s the perfect place for a quick lunch or dinner.

3319 Bell, 352.9715 $ Blue Sky Blue Sky’s burgers and homemade fries are the perfect companions to a Lone Star Beer or an Oreo shake. Be prepared to share the one-size-feeds-a lot cheese fries. 4201 I-40 West, 355.8100 $C y T ^ Buns Over Texas If you’ve ever been to Buns, then you know that “Your buns are up” means dinner’s ready. The made-to-order burgers will fill you up fast. Pair one with some of the best cheese fries around, and you’ll definitely need a nap. Wet your whistle with their refreshing iced tea. 3320 Bell, 358.6808 $ Carolina’s Wood-Fired Italian Despite the small interior, Carolina’s is great for a date or even the whole family. Start your meal off right with their first-rate Caesar salad and garlic bread. You can’t go wrong with any of the authentic pasta entrees.

2916 Wolflin Avenue, 358.2099 $$ C Cowboy Gelato Who says Italian-style gelato and cowboy hats don’t mix? We’ll admit that the saloon décor and “Hi ya’ll” greeting might throw you, but this isn’t your average ice cream shop (it is Amarillo, after all). After more than a few sample spoonfuls of gelato, we settled on the lime and the banana chocolate chip, but it’s all good. 2806 SW 6th Ave., 376.5286 $ Coyote Bluff Café Don’t let the outside fool you. This is seriously good food. The full pound, green chili cheese burger is Southwest divine (add jalapenos for extra zip). Cool off with an ice cold beer. 2417 S. Grand, 373.4640, coyotebluffcafe.com $ C ^ Crazy Larry’s BBQ A visit to Larry’s isn’t complete without an order of Frito Pie – make it a “moose” with the works. Their authentic Texasstyle BBQ is finger-licking good, and everything on the menu is delivered by some of the friendliest service in town.

The prices are reasonable too.

4315 Teckla, 359.3176 $

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July 2010 • amarillomagonline.com • Amarillo Magazine

59

Crush Wine Bar & Deli Have you always wished for your very own Cheers? A place where everybody knows your name? Forget the beer and peanuts, Crush Wine Bar & Deli has that beat by a mile. Not sure how to choose from the extensive wine list? No worries, they’ll school you on their favorites, and you can try a smaller pour just to be sure. Be sure to try the excellent tapas, sandwiches and desserts. 701 S. Polk, 418.2011, crushdeli.com $$ C y ^ David’s Steakhouse David’s signature marinated filet is outstanding. For die hard Seafood Galley fans, you can still get their yummy fish and chips. 2721 Virginia Circle, 355.8171, davidssteaks.com $$ c ☎ Doug’s For a quick and tasty meal, stop at Doug’s and try the chopped beef sandwich. The menu is reasonably priced and their barbecue sauce is fantastic. 3313 S. Georgia, 352.8471 $ Dyer’s Bar-B-Que If you’re a meat lover, Dyers is the place for you. Their all-you-can-eat lunch special is hard to beat. Wash it all down with sweet tea and finish up with a heaping bowl of hot fruit cobbler.

1619 S. Kentucky, 358.7104 $$ ^ Eat-Rite The food at Eat-Rite isn’t just good for you, it’s delicious as well. Feast on the organic salad bar or choose from a variety of tasty sandwiches.

2441 I-40 West, 353.7476, eat-rite.com $ El Bracero Mexican Restaurant For ten years, El Bracero has provided hungry patrons with delicious meals and great traditional Mexican food.

The Nachos con Carne appetizer and a Michelada are a must. If you have big eaters to feed, try the Parrillada. 3303 Bell 355.0889 / 2116 S. Grand 373.4788 / 2822 West 6th 220.2395 $ c T El Tejavan Authentic Mexican food is definitely on the menu at El Tejavan. We love their homemade guacamole served up thick with onions and cilantro. Their Ceviche makes for a great starter or a light meal.

For authentic taste, try the soft corn tortilla chicken tacos. The recipes at El Tejavan have been passed down for generations, so everything’s good. 3801 I-40 East, 372.5250 / 3420 I-40 West, 354.2444 $$ c T

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Amarillo Magazine • amarillomagonline.com • July 2010

El Torito Restaurant Sink your teeth into authentic Mexican food at El Torito. Start with the variety of salsas made fresh daily and then move on to the guacamole and the handmade tamales. The chicken and sour cream enchiladas are a customer favorite. 3301 I-40 West, 220.2415 c $$ NEW

Fatcat Fish & Grill From seafood to cheeseburgers and steaks, Fatcat Fish & Grill offers freshcooked food at a reasonable price.

1309 N. Fillmore, 373.3581 $ Fernando’s Restaurant & Cantina Family-owned and operated, Fernando’s serves up classic Tex-Mex with a twist.

They offer a self-serve salsa bar that caters to the tastes of even the most delicate diner. From spicy to mild, zesty to sweet, there’s something for everyone, even cucumber and chipotle salsa. 2028 Paramount Blvd., 356.0342 $c Frankie’s Diner Frankie’s offers a variety of traditional diner fare in a comfortable, casual atmosphere. Everything is homemade, from their tasty burgers and authentic Mexican food to waffles and breakfast that’s available all day. The diner is the perfect place to rest after a day of antique shopping – cool off with their classic floats, shakes and snow cones.

3209 6th, 444.5718 $ Golden Light Café As the oldest operating restaurant in Amarillo, the Golden Light has been in business since 1947, all in the same location. For a great burger and fries, this is the place to go. 2908 SW 6th, 374.9237, goldenlightcafe.com $ C T ^ Green Chile Willy’s As the owners say, the way you like it is the way they fix it. Hand-cut grilled steaks, excellent burgers and grilled chicken, you name it, and they’ve got it. And you can’t beat the country atmosphere for a relaxing good time. 13651 Interstate 27, 622.2200, greenchilewillys.com $$ ^ Hayashi Japanese Restaurant Hayashi offers a fun atmosphere for a night out with friends or family.

Cook tables allow diners to watch their chef in action or sit back and relax in the Tatami room with low tables and floor seating. The cuisine is Japanesestyle with a sushi bar. 3401 I-40 West, 790.9316 c $$ NEW

Hoffbrau Steakhouse Family-owned Hoffbrau has been serving Texas-style steaks and beer for three decades. We recommend one of their Gr8 Steaks or something from their Hill Country Favorites list.

7203 I-40 West, 358.6595, hoffbrausteaks.com $$ c Home Plate Diner Take your favorite baseball fan out for a baseball inspired meal. The walls at Home Plate are covered in local and national baseball memorabilia, and they serve everything you might order to eat at a game at prices that are easy on your wallet. 5600 Bell, 359.4444 $ Hummerâ&#x20AC;&#x2122;s Sports CafĂŠ Hang out with friends, Cheers style, and eat your fill of their great appetizers.

Start off with a platter of raw oysters and a bucket of beer. We highly recommend the steak. 2600 Paramount, 353.0723 $$ c Jamaican Flame Youâ&#x20AC;&#x2122;ll feel like youâ&#x20AC;&#x2122;re on vacation in the Caribbean when you visit Jamaican Flame. Itâ&#x20AC;&#x2122;s off the beaten path but worth the effort spent finding it. Feast on favorites like Jerk ribs, chicken and pork along with sandwiches, pasta, rice dishes and even bread pudding. Vegan friendly and you can BYOB. 4132 Business Park Dr, 322.1043 $ - $$

Jorgeâ&#x20AC;&#x2122;s If youâ&#x20AC;&#x2122;re in the mood for fajitas, look no further than Jorgeâ&#x20AC;&#x2122;s Mexican Bar and Grill, specifically their new location at Hillside and Bell. Originally opened in 2004 on 45th, Jorgeâ&#x20AC;&#x2122;s hosts fun family-style dining.

The new outdoor patio is a great place to relax and enjoy a night out with friends drinking some of the best margaritas in town. Portion sizes are generous and prices are reasonable. Fajitas not your thing?

Try the fried avocado with chicken. 6051 S. Bell, 354.2141.

Open Monday through Thursday 11 a.m. to 9:30 p.m., Friday and Saturday 11 a.m. to 10:30 p.m. and Sunday 11 a.m. to 3:30 p.m.

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Joe Taco Great atmosphere and a variety of southwest favorites make Joe Taco a great place to sit and relax. Especially while enjoying one of their signature margaritas. 7312 Wallace Blvd., 331.8226, joetaco.net $$ c T y $$ Jorge’s Mexican Bar & Grill If you’re in the mood for fajitas, look no further than Jorge’s Mexican Bar and Grill, specifically their new location at Hillside and Bell. Portion sizes are generous and prices are reasonable.

6051 S. Bell, 354.2141 $$ c y ^ Jorge’s Tacos Garcia At Jorge’s, serving authentic Mexican food is a family affair. In the same location since 1999, the Veloz family serves up traditional favorites that keep their loyal customers coming back time after time. Try the Swiss enchiladas or the Chile Relleno Lampriados. You won’t be disappointed.1100 Ross, 372.0411, tacosgarcia.com $$ c K-N Root Beer If you’ve tried K-N’s yummy burgers and floats, then you know why they’ve been a success for more than 40 years. The KN Special, a double meat, double cheese burger melts in your mouth. You can’t beat the old fashioned icy mug of root beer! 3900 Olsen, 355.4391 $ La Fiesta Grande Authentic taste and a lively atmosphere make La Fiesta a great place to take the whole family. From nachos to barbacoa, there’s something for every taste. 2200 Ross, 374.3689 / 7415 SW 45th, 352.1330, lafiestagrande.com $$ C Leal’s If Mexican food is what you crave, Leal’s serves several dishes that blend the traditional flavors of Mexico with a few new twists that will delight you.

Try excellent non-traditional items like quail and salmon along with new sauce combinations and desserts. Let’s not forget about their fresh-squeezed lime margaritas, some of the best margaritas anywhere. 1619 S. Kentucky, 359.5959, lealsmexicanfoods.com $$ c T Lone Star Bar & Grill Visit Lone Star Bar & Grill for classic American grill-style food including savory steaks, burgers, chicken sandwiches and more all at an affordable price. You’ll also enjoy downhome friendly service. Their guarantee: no hot beer and no small steaks.

FM 1151, 622.9827 $$ c

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Amarillo Magazine • amarillomagonline.com • July 2010

Malcolm’s Ice Cream & Food Temptations Malcolm’s offers the ultimate in classic soda fountain food: burgers, sandwiches and salads - everything’s good. Be sure you save room for dessert. Better yet, start with a treat. After all, it’s the most important part of the meal at Malcom’s.

2100 Paramount, 355.3892 $ Oscar’s Burritos Oscar’s Burritos doesn’t take up a lot of space, but what they lack in room they make up with big taste.

With everything homemade and fresh, their authentic cuisine is sure to satisfy any craving. Stop by their drive-thru and pick up one of their famous brisket specialty burritos or come in and enjoy a delicious stuffed avocado. 4206 S.W. 45th, 350.4400 $ NEW

Outlaws Looking for a steak lover’s paradise? Drive over to Outlaws Supper Club and you’ll discover just that.

With a casual environment, you’ll find some of the finest steaks in Texas. We recommend the prime rib with tasty calf-fries, but get there early because they go fast. 10816 SE 3rd Ave, 335.1032 $$ c NEW

Pizza Planet For dine-in or take-out, Pizza Planet offers some of the best pizza in town. If you like a good chef salad, this is your place. Be prepared to share; it’s huge.

2400 Paramount, 353.6666 $ – $$ C The Plaza A long-time Amarillo favorite, the many loyal customers of the Plaza attest to the great food and affordable prices. Eat your fill of the fresh chips and hot sauce and enjoy the laid back atmosphere.

Perfect for a family night out, they offer enough variety to suit the pickiest eaters. 3415 Bell, 358.4897 $ c Real Food Café Located in Blue Sage Pottery & Art Gallery, this quaint café serves up an abundance of scrumptious crepes.

Everything is made from scratch including savory crepes, soups, salads and dessert crepes. Start with a bowl of soup and feast your way to their Cordon Bleu. Loosen your belt and finish up with a dessert crepe. The chocolate crepe sure made us happy. 3302 6th, 570.3859 $ Ribs N’ More Looking for a quaint BBQ restaurant with good, friendly service? Then try Ribs N’ More and you will undoubtedly be satisfied. We recommend their famous boneless ribs or their tender brisket. 2601 6th St., 373.9481 $ NEW

Robinson’s BBQ Robinson’s has mastered the art of BBQ. We love their BBQ sandwiches. But don’t limit yourself to just a sandwich because they also serve tasty Frito pies.

If you’re in the mood for breakfast, try their excellent breakfast burritos. 5920 Hillside, 358.2194 $ Ruby Tequila’s Mexican Kitchen Ruby’s is Tex-Mex at its finest. Fajita burritos, crispy tacos, stuffed poblanos and savory meats off the grill are just a short list of what they offer. Every Wednesday evening, enjoy the vibrant atmosphere with a margarita in hand.

2001 S. Georgia, 358.7829 / 3616 Soncy, 463.7829, rubytequilas.com $$ T y c ^ Saltgrass Steak House Certified Angus Beef + Sidewinders = mouthwatering taste. Saltgrass has plenty of steaks to choose from and you can pair it up with juicy gulf shrimp or try the Seafood Fondeaux with Shiner Bock Beer Bread. Take our advice: save room for the Two-Fork Cheesecake.

It’s a piece of heaven that melts in your mouth. 8300 I-40 West, 351.0349 saltgrass.com c $$ Scott’s Oyster Bar If you are a fresh oyster connoisseur, Scott’s is the place for you. Even though it’s a little on the small side, the quick service and excellent seafood make it one of our favorite places to hang out.

4150 Paramount, 354.9110 $$ y C Smokey Joe’s A welcoming bar and grill located in the historic antique district on Route 66, Smokey Joe’s is one of Amarillo’s best kept secrets. With an outside patio and live music on the weekends, this is the place to be. When you visit, ask for the Legendary Spink.

You won’t regret it. 2903 6th St., 331.6698 $$ c y T NEW

Stockyard Café Experience the western heritage of Amarillo at the Stockyard Café. They serve up excellent steaks that will surely satisfy your beef cravings. Plus, the Stockyard also offers a hearty breakfast every day starting at 6 a.m.

101 S. Manhattan, 342.9411 $$ C T.G.I. Friday’s T.G.I. Friday’s new, right portion, right price menu fills you up even when your wallet’s a little on the light side. Try the gourmet mac n’ five cheese meal for a delicious twist on a classic. 3100 I-40 West, 468.8000, tgifridays.com $ – $$ c

Taqueria El Tapatio Taqueria El Tapatio serves up authentic Mexican flavor in every dish they offer.

It’s just plain good food. The generous portions and affordable prices are easy on your pocketbook too. 3410 S. Coulter, 331.6248 $ C Vince’s Pizza Vince’s calzones are some of the best we’ve had. He also offers wonderful Greek salads, Giro and a huge familysized pizza. The quirky atmosphere will make you feel like you’re in Little Italy.

2413 S. Western, 352.2656 $ Willie’s Bayou Grill You’ll be blown away by the aroma of Cajun spices as soon as you step into Willie’s. Have fun with your meal when you choose Peel-um & Eat-um Shrimp, fried alligator or oysters (either baked or on the half shell). Their po’boy sandwiches are sure to fill up the hungriest belly. And of course, classic dishes like Shrimp Creole and Crawfish Etouffee won’t disappoint. 3819 I-40 West, 242.3474, williesbayougrill.com $y Wing Stop Wing Stop cooks up some of the best chicken wings around. There’s a flavor for every palate. If you haven’t had their sugared french fries, you just haven’t lived. 5807 S.W. 45th Ave., 356.9464 / 3300 I-40 East, 331.9464, wingstop.com $$ C ^ Ye Old Pancake Station With breakfast this good, you’ll be glad to know that the Pancake Station serves it all day long. They also offer great café style meals. We recommend the huge omelets and fresh pancakes.

2800 Virginia Circle, 355.0211 $ ^

Canyon

Buffalo’s Southwest Café Buffalo’s offers traditional Southwestern fare with hardy ingredients like corn, black beans and chili meat in a number of their specialties. Everything’s tasty but we recommend starting with their famous hot wings. 2811 4th Ave., 655.4400 buffaloscafe.com $ c El Patio Mexican Restaurante Sometimes the only thing that will satisfy pesky hunger pains is great TexMex and that’s exactly what you’ll find at El Patio. The comfortable atmosphere and exceptional service add up to a perfectly satisfying meal.1410 Hereford Hwy., 655.4300 $

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Fat Boy’s BBQ Fat Boy’s has been dishing up delicious Texas-style barbeque since 1988 so it’s safe to say they know what they’re doing. The meat has the perfect amount of smoky flavor. Top that off with their sweet barbeque sauce and a few homemade sides and your taste buds will thank you.104 23rd, 655.7363 $ Feldman’s Wrong Way Diner Step into Feldman’s and you might wonder where you are, Gilligan’s Island, a model train shop or an eatery.

As soon as you catch a whiff of their classic American food, you’ll know. The fun, casual atmosphere and model trains that run a course along the ceiling make Feldman’s a great place for the whole family. Try the made-fresh burgers or theTortuga chicken, satisfaction guaranteed. 1701 5th Street, 655.2700 $ Ranch House Café The Ranch House Café has a small-town, home-cooked family atmosphere. They offer breakfast, lunch, dinner and take-out. They feature specials seven days a week.

On a budget? You can order one hotcake, an egg and your choice of bacon or sausage for only $3.10.

810 23rd Street, Canyon 655.8785 $ Rock ‘n Roll Soda Shoppe Located on the square in downtown Canyon, the Rock’ n Roll Soda Shoppe offers classic soda shoppe fare along with Southwestern treats. The Chick-a-Dilla, a chicken fajita quesadilla served with hot sauce and guacamole, is particularly good along with any of their specialty drinks. A visit isn’t complete without a Trash Can Lid Sundae Sampler, a smaller portion of all their sundae flavors served up on a trash can lid.

404 15th St., 655.3381 $ y Sayakomarn’s Sayakomarn’s offers a variety of traditional Thai dishes with daily lunch specials that won’t empty your wallet.

Be sure you try their Boba tea made with tapioca balls and shaken into fruit flavored or milk tea. It’s yummy.

419 16th Street, 655.2698 ç Something Different Grill The Something Different Grill has made a great name for itself in Canyon. The menu offers a variety ranging from sandwiches and burgers to pasta and Asian noodle bowls. The service is quick but you can forget fast-food taste. Everything tastes like home-cooked goodness. 210 23rd, Canyon 655.6565 $

Hereford

Brix Steakhouse Brix is more than just a steakhouse. The diverse menu offers something for everyone including seafood and chicken. You’ll enjoy the relaxed, cozy atmosphere as you dine. 1404 W 1st, 364.2583 $ c

Vega

Boot Hill Saloon Chef Rory, a Jersey native, features her signature recipes at the Boot Hill Saloon. She’s been a guest on “The Rachel Ray Show” and worked with chefs Bobby Flay, Giada Delaurentis and Paula Dean, to name a few.

So when you visit, you know you’re in for a treat. The food is superb, a mixture of great culinary skill with a Texas twist, and her “Sweet After Thoughts” are to die for. 909 Vega Blvd, 267.2904. boothillvega.com $$ y

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Amarillo Magazine • amarillomagonline.com • July 2010

July 2010 â&#x20AC;˘ amarillomagonline.com â&#x20AC;˘ Amarillo Magazine

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at

Wolflin Square | 2435 I-40 W | Amarillo, TX 79109 | 806.331.0031 | lillyfinchfc@gmail | www.lillyfinch.com

Special advertising section created by Amarillo Globe-News Custom Publishing

Locally-Owned

Businesses R

unning a business is not an easy task, regardless of the industry. But operating a family business adds another dimension to the workplace. It can be a lot of fun working with your relatives, but there can be an element of competitiveness that other businesses donâ&#x20AC;&#x2122;t have.

Finding success in todayâ&#x20AC;&#x2122;s marketplace

By Lisa J. Pawlowski

The businesses on the following pages are all successful and have impressive, long-term track records. Some have been around for 55, 88 and even 118 years and have been handed down through the generations.

One thing you will notice with these businesses is that they all try to make the business better than it was when they found it and strive to run the business well in order to leave a strong legacy for the next generation. This is a reason why many of these local businesses have succeeded and have been around for a long time when others have failed.

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Locally-Owned Business Profiles 2010

Richard Booth, Kathy Thomas, Amarillo Air Conditioning, Inc.

Amarillo Air Conditioning, Inc. Conditioning the Amarillo air for your year-round indoor comfort

A

marillo Air Conditioning owes its longevity and success to its customers and employees.

After graduation from the University of Iowa, Forrest Stockdale became a Lennox Territory Mgr, and in 1955 he became an independent Lennox dealer. In 1960 he formed Amarillo Sheet Metal, a heating and air conditioning business, which today is known as Amarillo Air Conditioning.

Throughout the years, Amarillo Air Conditioning has been involved in the service and installation of heating and air conditioning in homes, commercial buildings, schools and churches. In 2008, the plumbing department was added.

Richard Booth (son-in-law of Forrest) is general manager. His focus is sales and overseeing the technical and construction operations of the heating, air conditioning and plumbing areas of the business. He has been with the company for 31 years.

He is a 25-year member of RSES (Refrigeration Service Amarillo Air Conditioning, Inc. Engineers Society) and is 506 S. Bonham St. NATE (North American Amarillo, TX 79106 Technician Excellence) 806.376.4253 certified.

TACLB005234C • M38160 According to Kathy Thomas www.AmarilloAir.com (Forrest’s daughter), since

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Locally-Owned Business Profiles 2010 • Special Advertising Section

Richard has worked in all phases of the business, he has the experience and training to design systems and assist technicians to find answers quickly to unusual repairs.

Kathy is the operations manager. She handles personnel, marketing, insurance, internal business operations, etc. Following graduation from Texas Tech, Kathy worked for 15 years in management with JCPenney before returning to Amarillo Air Conditioning. She has been with the company 20 years.

“I’ve been around the business practically all my life. It was natural for me to return to the family business,” Kathy says.

Richard adds, “We have a number of good competitors. We strive to be honest and offer complete satisfaction as we work with our customers to accomplish their goals.”

“Our office manager, Nancy, has been with us 29 years,” Kathy says.

“Many of our customers have known her by phone for all those years.

We are now serving families that represent three generations.”

As a family-owned business, Richard and Kathy, related by marriage (but not to each other), have found that by giving each other space and maintaining a sense of humor, they have been able to manage the new challenges and opportunities each day brings. Both enjoy daily contact with customers and the ability to improve Amarillo’s indoor air.

Locally-Owned Business Profiles 2010

William J. Ware, Amarillo National Bank

Amarillo National Bank Offering sound banking practices for 118 years

W

hen some banks were failing across the nation after the economic downturn in October 2008, William J. Ware, vice president of Amarillo National Bank, thought the banks that went out of business deserved to fail.

When he was younger, Ware says he felt rebellious and wanted to see what opportunities awaited him elsewhere.

After graduating from Southern Methodist University in Dallas 8 years ago, he worked at Frost National Bank in San Antonio.

“They were doing things they shouldn’t have been doing,” Ware says. “They were lending money in markets they didn’t understand, in cities they didn’t understand, and their focus was on making money for their shareholders.”

“I thought it wasn’t cool to work for your family and I wanted to see what the big city had to offer,” he recalls. “After living in a big city, I realized that I wanted to come back to Amarillo and work with my family. When you’re young, you want to be your own person and try your own thing and I realized what a great place Amarillo is once I moved away from here.”

For 118 years, the Ware family has owned Amarillo National Bank. William J. Ware is the fifth generation to take part in the family business.

Amarillo National Bank PO Box 1 Amarillo, TX 79105 806.378.8000 www.anb.com

“We focus on the customer and not the shareholder,” he says. “Amarillo National Bank is 100 percent family owned. Our goal is not to sell the bank in ten years or make money for shareholders. It’s to stay here over the long haul.”

Ware says his family, who has a conservative approach to banking, has seen the business through depressions, recessions, downturns and booms. He says the Ware’s methods are time-tested and the family plans on being in business for a long time.

“We feel like we have a long-term approach. We’re looking out for the future and want to be here for the next 100 years.

It gets me excited to know I’m setting it up for the next generation.”

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Locally-Owned Business Profiles 2010

Rick Blankenship, Broome Optical

Broome Optical Offering over 80 years of expertise in optical care

R

ick Blankenship, director of operations of Broome Optical in Amarillo, Borger and Pampa, has been in the optical business for so long, he can’t imagine doing anything else.

“This is all I’ve ever known. I’m 56 now and have been working in the business since I was 14,” Rick says.

Broome Optical was started in 1929 by Rick’s great-uncle, Ed Broome. His father, Gary Blankenship, purchased the company from Ed Broome in the early 1950’s with optometrist, Jess Ghormley. Gary sold his interest in 1983 and Dean Beddow, Jess Ghormley and Burl Southern became principal owners. In 1998 Broome Optical was purchased by Panhandle Eye Group, LLP.

Broome Optical

A Division of Panhandle Eye Group, LLP 3408 Olsen Blvd.

Amarillo, TX. 79109 806.355.5633 www.broomeoptical.com

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“I originally went to work for Broome Optical when I was 14, working in the laboratory during the summers for my dad,” Rick says.

From there, Rick owned a retail optical store in

Locally-Owned Business Profiles 2010 • Special Advertising Section

the early 1980’s called Fashion Optical, and then he went on to own a wholesale optical laboratory, Plasti-Lab. In 2000, Panhandle Eye Group decided to put a grinding optical laboratory at the Broome Optical office and approached him to operate it. Rick decided to close his wholesale lab and started working for Broome Optical once more.

Now, Rick manages the business and runs the day-today operations.

“We have been in business since 1929 and are the oldest optical entity in Amarillo,” Blankenship says. “At Panhandle Eye Group, we tout our expertise in cradle-to-grave care.”

Blankenship says another thing that sets Broome Optical apart is its high standards. Broome Optical requires their opticians and optometric technicians to become fully certified.

“It requires extensive training and testing,” he says. “Texas doesn’t require opticians to become nationally certified but we set the bar high.”

Panhandle Eye Group has purchased land at I-40 and Western and plans to build the new Broome Optical south of the Olive Garden in the near future.

Locally-Owned Business Profiles 2010

Little Brown House staff (from left to right)

Darla White, Jessica Mitchell, Julie Mitchell, Freeda Simms, Cathy Doughtie, Shirley Walker, Jeanne Prescott, Deb Keffler, Stephanie Bybee, and Jean Wilkinson

Little Brown House Offering quality house wares since 1922

O

wner Freeda Simms knew the Little Brown House had a long history in Amarillo, but she didn’t know quite how long it had truly been around. “I thought the store started in 1924, but someone found an old ledger from the store dated 1922,” Freeda says.

Simms says the store got its start on Polk St. and then moved to 10th Avenue next to the Blackstone Hotel. When Wolflin Village was built in the 1950’s, Little Brown House was one of the first of three stores to lease from the Wolflins. Last September, Freeda moved the store from Wolflin Village to its present location in Wolflin Square.

Little Brown House

2600 Wolflin in Wolflin Square Amarillo, TX 79109 806.352.0321 www.littlebrownhouseamarillo.com

“What is unique about the store is that from its’ inception, it has been owned by women only. It’s amazing to think that these exceptional women kept the store going through the Depression. Consider how the business environment has changed since the

1920’s. I wish I knew more of the store’s history,” says Freeda.

Mrs. Simms bought into the store 20 years ago. “My husband’s aunt owned it with a partner and I started working with them part time after my youngest went off to college.

Eventually, I bought both of them out and my part-time job became a full-time job. I have owned it on my own for about 10 years.”

According to Freeda, Little Brown House is primarily a bridal registry store, and working with brides and grooms is what she enjoys most. The store also carries gifts for all occasions, Jon Hart Designs, Crane invitations and stationery, Caspari party paper goods, All-Clad and Le Creuset cookware, various kitchen utensils, seasonings, sauces, jellies and flavorings.

Working with excellent employees is another reason why Freeda likes to come to work each day. “I have a wonderful workforce of ladies that work here and it’s like a family. We help each other and take care of each other and everybody learns how to do everything at the store. We’re not assigned certain jobs. It’s a very pleasant place to come and work. I thoroughly enjoy it still,” she says.

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Locally-Owned Business Profiles 2010

Jimmy Snyder, Ryan Whitley and Dick Doyle, Casey Carpet One

Casey Carpet One The ONE store for your perfect floor

W

hen Dusty Doyle went off to college, he thought to himself, “If I’m ever going to get out of the flooring business, now’s the time to do it.”

After arriving in College Station, the first thing his father, Dick Doyle, told him was that he needed to get a job. So Dusty, for lack of a better idea, went straight to the local Carpet One store. “At that point in my life, flooring was the only thing I knew how to do,” Dusty says.

Casey Carpet One was founded in 1950 and bought by Dusty’s grandfather, Larry Doyle, in 1975 after working there for 25 years. His father moved to Amarillo in 1977 from Lubbock and he still works at the store.

Casey Carpet One

4201 S. Georgia St. Amarillo, TX 79110 806.352.2788 www.caseycarpetoneamarillo.com

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From eighth grade through high school, Dusty worked during summers and after school in his family’s store, starting in the warehouse and working his way up. “I moved back from College Station in 2001 and have been here ever since,” Dusty says. “I’ve always

Locally-Owned Business Profiles 2010 • Special Advertising Section

loved Amarillo and wanted to come back here. It was a natural thing to do.”

As co-owner and sales manager of Casey Carpet One, Dusty says he does a little of everything, but the best part of his job is meeting new customers and working with his employees.

“We’re kind of a family around here. The fun we have day-today makes this a great place to work,” Dusty says.

Dusty is particularly excited about two new employees who have recently joined his staff. “Ryan Whitley has been in the industry for 10 years and Jimmy Snyder has 30 years of experience. Jimmy worked with us from 1990 to 2000 and we’re really excited to have him back,” Dusty says.

Casey Carpet One is always working to give their customers the best service and make their experience a positive one.

“There’s nothing fun about having new flooring installed! It’s messy, your furniture is displaced, and there are people you don’t know working in your home. In the midst of all that, we do everything we can to make it a positive experience so that the customer feels good about referring us to other people,” Dusty says.

Locally-Owned Business Profiles 2010

D&D Mattress Providing “beautiful dreams” for their customers

T

he slogan of D&D Mattress is “Beautiful Dreams” and that is how the store got its start more than four years ago.

One evening while sitting on a patio, Dustin Roop and his father, Don, decided to open a mattress store in Amarillo.

“My father has been a furniture salesman for almost 50 years now.

I was in paint retail sales,” Dustin recalls. “We decided to team up and offer Amarillo the Sealy Posturepedic because at the time, no one really offered it.”

What is amazing to Dustin is that he and his father’s idea to open a business has become more successful than they imagined.

“We had this little dream and now it has turned into a good living for both of us and provided a good living for our employees. And being voted Best of Amarillo last year, that’s letting you know that your customers appreciate what you’re doing.”

Dustin Roop, D&D Mattress

Dustin thinks one element that helps his business’ success is the quality of the product he and his father sell.

“We’re very low pressure salespeople. Our product sells itself. We’re really just tour guides,” Dustin says. “Dad has been in sales almost his whole life and he’s sold almost all the major brands on the market. It was his vision that the brand we wanted to sell was Sealy. It’s well known for its quality. There is no better product out there on the market.”

D&D Mattress

4219 SW 45th St. Amarillo, TX 79109 806.322.2033

Another element that has made D&D so successful is the service and good work ethic of their employees. “(Our delivery men), T.J. Garrison and Brian Denney, have been with us for a year and a half. My dad always focused on the delivery men in the business because they are the very last thing that your customer sees, so they can make or break future business because of how they handle the customer. They’ve been with us for so long, they know what we expect and they go above and beyond. I think that adds to the success of our business.”

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Locally-Owned Business Profiles 2010

There are six Donut Stop stores in Amarillo and one in Canyon.

Rosemartha Cates, The Donut Stop

The Donut Stop Serving fresh, hot donuts since 1974

O

n August 17, 1974, Rosemartha and Jim Cates, along with Jim’s mother, started the first Donut Stop store out of an old gas station at 34th Ave. and Georgia.

“We were only babies. I was 20 and Jim was 23. We thought it would be fun to run a doughnut store,” Rosemartha says. “My mother-in-law had worked in a doughnut place and she knew the cooking end of it. She said ‘if you do this, I’ll show you how to cook them.’

The Donut Stop Here, 36 years later, we’re www.thedonutstop.com still at it and it’s still fun.”

I-40 & Grand 806.374.4047 Amarillo Blvd.

806.372.6310 I-27 & 45th St. 806.359.8879

I-40 & Bell 806.358.4475 I-40 & Georgia 806.352.1362 45th & Coulter 806.353.5601 Canyon 806.655.9210

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Over the years, Rosemartha says she has learned a lot about doughnut-making and running a small business.

“I’ll never forget that first day we opened. It was a Saturday morning and my mother-in-law said that we had to keep everything hot and fresh, which we still try

Locally-Owned Business Profiles 2010 • Special Advertising Section

to do. She said we weren’t going to cook the doughnuts very fast and within an hour, we were out. It takes a while to make another batch. We’ve learned how to keep them fresh and hot and not run out. I tell people that if you buy everything, we’ll just make more,” she says.

There are seven Donut Stop locations in the Amarillo and Canyon area and there are plans to build a newer, bigger store to replace the one on Grand St. The Cates’ son, Ashton, is an architect in San Francisco and he designs all of The Donut Stops. The newest store is on 45th Ave. and was featured in the November 2009 Texas Edition of Southern Living magazine.

Rosemartha says some of her customers have asked her to try new things. As a result, all of the new stores now offer specialty coffees that the Donut Stop buys from Roasters Coffee and Tea Company.

“I love my customers,” Rosemartha says. “They’re our bosses and the ones who keep us going. I always tell them, ‘without you, we wouldn’t be here.’ I’m thankful for my customers in Amarillo and Canyon. We’ve been so blessed. I just thank God.”

Locally-Owned Business Profiles 2010

Georgia St. Mall, USA A one-stop shopping experience in Westhaven Village

F

or the past 19 years, Amanda Felder has been working non-stop as the owner and therefore, full-time employee of Professional Touch Bookkeeping Service. She is also a coowner of the Georgia Street Mall, USA and Westhaven Shopping Center, which means there is never a dull moment.

A collection of items at Georgia St. Mall, USA

Amanda and two other partners have owned the Westhaven Shopping Center since 1995. Although the Georgia Street Mall, formerly known as the Crafter’s Mall, was originally owned by a gentleman from Oklahoma, for the last six years it has been a locally owned family business.

“My family and I took on the challenge,” Amanda says. “My son, daughter, mother and two aunts purchased the mall and began to revamp the appearance and direction of the store.”

Amanda and her family are always looking for ways to improve the store. The family made a collective decision to head in a retail direction almost immediately after purchasing the property and decided two years ago not to rent booths any longer.

Georgia St. Mall, USA

2701 Westhaven Village, 34th and Georgia Amarillo, TX 79109 806.355.5658

“We have completely remodeled the entire 16,000 sq. ft. showroom and organized the merchandise into sections; kitchen goods, home décor, western flare, purses and jewelry. We even have a large selection for children and babies. It’s a one-stop shop where shoppers can find everything they need or want in one location,” Amanda says.

“I think we have a wide selection of merchandise in the latest styles without the prices you may find in other boutiques. We go to market twice a year and are constantly ordering to try to keep up with the changing times,” says Amanda.

“We, the Georgia Street Mall, are just like Amarillo, the friendly faces of a small town with the style and class of the big city,” she says.

Special Advertising Section • Locally-Owned Business Profiles 2010

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Locally-Owned Business Profiles 2010

Norris Audio Video Systems, L.P. Designing audio, video and lighting systems since 1996

T

he story of Michael Norris illustrates that careers can sometimes take unexpected turns.

After graduating college, Michael taught choir at Travis Middle School. To make extra money, he did some DJ and photography work on the side. “As a male musician, you’re going to deal with sound systems. I learned enough to do sound for my own programs and began to improve on the systems that were being used at the time,” Michael says.

He started his business working part time in January 1996 doing sound systems strictly for churches. As time went by, those churches wanted Norris to install video systems, too. He started working full time in the business in June 1997.

Michael Norris, Norris Audio Video Systems, L.P.

After working with churches exclusively, Norris’ company branched out and in 1998 did the sound system for the Amarillo Civic Center Auditorium and in 1999 installed the sound system for Lubbock’s Municipal Coliseum.

Norris Audio Video Systems, L.P. now designs, sells, installs and services audio and video systems, stage lighting, security cameras, digital signage and home theatre systems.

Michael says his business has grown steadily through the years and is now up to 9 full-time employees including an office in Dallas, Texas.

He still gets a kick out of seeing the full effect of what he designs.

Norris Audio Video Systems L.P.

a client of the WTAMU Enterprise Center 7529 Canyon Drive Amarillo, TX 79110 806.351.0280 www.norrisav.com

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Locally-Owned Business Profiles 2010 • Special Advertising Section

“For me, the best part is being the guy that does the larger sound systems. I get excited when we turn those auditorium systems on and hear what they can do and see them get put to good use. Designing a system for a sports facility such as a stadium or gymnasium where the crowd is really able to understand the announcer is pretty satisfying, too,” Michael says. “It’s the same thing with video and lighting when a system comes alive, seeing it used to enhance a program, presentation or event, whatever it might be.”

The next big project for Norris Audio Video Systems, L.P. really has Michael excited. He recently found out that his company won the bid to work on the new gymnasium, locker rooms, coach’s offices and commons for the high school in Gruver.

“It’s going to be an incredible set up. The whole community is excited about it. We were very happy to be picked for the project,” Michael says.

Locally-Owned Business Profiles 2010

A selection of mowers from Proffitt’s Lawn and Leisure

Proffitt’s Lawn and Leisure Offering sales and service since 1946

W

hen David Brogdon wants to see his family, all he has to do is go to work.

“My three aunts work here, Bonnie, Patty and Pam and my mom and dad, Joe and Sherre Brogdon, along with two of my cousins, Darrel and Camille. That’s eight including me,” says David, sales manager and part owner of Proffitt’s Lawn and Leisure.

In all, the company has 17 employees which David says are either relatives of other family members or friends of the family.

Proffitt’s has a long history. The store was started in 1946.

David’s grandparents bought the establishment in 1970.

Proffitt’s Lawn and Leisure 7611 S. Coulter 806.354.TORO (8676) 2401 Paramount 806.358.9726

“My Grandpa was a fireman and was mowing lawns on the side on his days off. The business came up for sale and he decided to buy it,” David says.

The original store was located on 6th Ave. and

Virginia St. in a tiny building. Since David’s grandfather became the owner, all of the Brogdons started working at the store during their teenage years and most have never left.

“I enjoy working here and working with the customers and helping them with their problems. I enjoyed talking to them and having that relationship with the customer so much that I just stayed here,” he says.

David believes that the service his store provides is what sets his company apart from other lawn and garden equipment stores.

“You can buy lawn and garden equipment at many places, but we’re going to give you the best service by far. We have five fulltime mechanics to do repair work and anything purchased from us gets top priority on service work,” he says.

Not only does David prize the relationships he has built with his customers, but he also values his friendships with his employees.

“We have several employees that aren’t even family members that have been here more than 20 or 25 years. A lot of stores have new employees every day and they are never fully trained in their products because they don’t stick around long enough.

We don’t have a lot of turnover and that has really helped us,” says David.

Special Advertising Section • Locally-Owned Business Profiles 2010

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Locally-Owned Business Profiles 2010

Street Toyota-Scion

Street Toyota-Scion Striving to give customers a positive experience through sales and service

I

f Joe Street, president and owner of Street Toyota-Scion, hadn’t become an auto dealer, he would have become a social worker.

“I’ve been involved with the United Way for years and I’m still on the board. My passion is now the Saunders Resource Center, formerly the Tyler St. Resource Center. Helping the homeless and near-homeless is my passion,” Joe says.

Street

That desire to help is readily apparent from the fact that Street Toyota-Scion sponsors many community events, from soapbox derbies to rodeos, and it is a major sponsor of Venom Indoor Football.

Toyota-Scion

4500 S. Soncy Rd. Amarillo, TX 79119 806.355.9846 • 800.642.1862 x 1 www.street-toyota.com

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“We’re very concerned about giving back to our customers and one way to do that is to improve the quality of life in Amarillo.

We help and give to events that are going to help a lot of people and give back to the

Locally-Owned Business Profiles 2010 • Special Advertising Section

community, whether it’s the opera, symphony or a rodeo. Things like that we’ve done for years and years,” Joe says.

The company spent 25 years at their Georgia St. location and has been at its 45th St. and Soncy Rd. location for three years.

Joe says that his dealership strives to make sure the sales and service departments provide a positive experience for customers every time they come into his store.

“With customers, if you do it right nine out of 10 times, that really isn’t good enough. If you are that one out of 10 that doesn’t get good service, you’re not going to be back,” he says.

While the Toyota car maker has had problems recently, Street’s faith in the cars and trucks he sells is unshakable.

“Toyota has a reputation of making a quality product that is reliable. Toyota has been the benchmark. The thing we try to do here is make the quality of doing business with us, the sales experience, the service experience, as good as the quality and reliability of the Toyota product itself. Toyota builds a great product and if we make the experience as good as that is, then we will have loyal customers,” Joe says.

July

photo from the Amarillo Public Library archives

retro rewind

Civilian Conservation Corps In 1933, President Franklin D. Roosevelt established the Civilian Conservation Corps as part of his New Deal legislation. This work relief program was designed to conserve and maintain the country’s natural resources and provide work for unemployed young men during the Great Depression. More than 600 workers spent four years in the Palo Duro Canyon to build a paved road, construct cabins and picnic tables and make other developments in the park.

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Amarillo Magazine • amarillomagonline.com • July 2010

spotlight

Paul Borchardt Father of four daughters, Vietnam veteran, general manager of Wonderland Park

W

hen Iowa-native Paul Borchardt married Paula Roads more than four decades ago, it wasn’t necessarily part of the plan to move to Amarillo and run her family’s amusement park. However, his naval experience, as well as a master’s degree in accounting, presented the perfect skills needed to run Wonderland Park when Paula’s parents were no longer able. Together, the husbandwife team, along with 15 year-round, full-time staff members (and more than 200 employees during the summer), keep Amarillo’s 60-year-old amusement park in business. In keeping with the family legacy, Paul and Paula’s daughter, Rebecca, serves as the park’s comptroller, while their other daughters, Kristen, Keira, and Paige, all worked at Wonderland part-time at one time or another.

“It’s our life all the time,” says Paul. “Even when we go on vacation, we go to other parks. We really enjoy it. If you like what you do, then it’s not work.”

Last year, Wonderland was recognized with a “Publisher’s Pick Award” as part of Amusement Today’s coveted Golden Ticket Awards. am

Q&A

When I get in my car, the first thing I listen to is… talk radio.

My friends and family call me… P.D. In an alternate life, I would’ve been an… explorer.

After a long, hard day, I love to… watch the sun set.

One of my favorite childhood toys was…a remote-controlled car.

One movie I could watch over and over again is…”Top Gun.” When my children grow up, the one thing I want them to always remember is… “can’t” never did anything.

My favorite bad-for-me-food is… pancakes.

If I were a character in a book, I would be… aspy.

The most unique place I’ve ever traveled to is … St. Petersburg, Russia.

For the full story on Paul Borchardt, log on to amarillomagonline.com 84

Amarillo Magazine • amarillomagonline.com • July 2010

photo by Jeff Harbin, Life of Riley Photography

If I had an open plane ticket to anywhere, I would go to… Vincenza, Italy.

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