Discover Amarillo 2011

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Downtown Amarillo’s Bright Future Wind Industry Picks Up Top Eats

Discover

Amarillo

A Guide to Living in our Community

2011



L D

A T

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Discover 2011

Amarillo

On the Cover

Downtown Amarillo Flips the Switch to a Bright Future Development breathes new life to historic area. Luminous lights are returning to brighten the future of downtown Amarillo and Polk Street, once described as “the best lighted main street in America.” Cover photo by Shannon Richardson

On the cover: Dana and Brian Newsome kick off an evening on historic Polk Street.

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6.......... Top employers 8.......... The arts 10........ Medical community 12........ Music scene 14........ Bell Helicopter 17..... Wind energy 28.... Top eats 34........ Amarillo Museum of Art 36........ Local sports teams 40........ Rodeos 44........ Golf courses 46........ Palo Duro Canyon 48........ “TEXAS” Outdoor Musical Drama 50........ Area artists 52........ Public library

Top eats

Wind Energy

54........ Weather 55........ Attractions 56........ Services

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3319 W Interstate 40 Amarillo, TX 79109 806-358-2900

JAPANESE STEAKHOUSE

Sushi bar

8130 I-40 West • Amarillo, TX 79121 (Coulter Exit) • (806) 353-4242


ATC SERVICES:

s &ITNESS 0ROGRAMS s 7ELLNESS 3ERVICES s 9OUTH 0ROGRAMS s /UTDOOR 7ATER 0ARKS s ,AP 0OOL 4RAINING 0OOL s 'ROUP %XERCISE s 0ERSONAL 4RAINING s 7EIGHTLOSS s 4WO 'REAT ,OCATIONS AMARILLO TOWN CLUB 4514 Cornell | Amarillo, Texas 79109 806.468.0398 AMARILLO TOWN CLUB SOUTHWEST 7700 Hillside | Amarillo, Texas 79119 806.468.0300

Publisher

Les Simpson

Editor

Michele McAffrey 806.345.3256 michele.mcaffrey@amarillo.com

Writers

Kay Paine Drew Belle Zerby 806.345.3223 drew.zerby@amarillo.com

Photographers

Michael Norris Roberto Rodriguez Michael Schumacher Stephen Spillman

Steven Adams

Creative Services Manager Designer

Darren Hendricks

Graphic Artists

Brian Bussey John Earl Tyler Mitchell

VP Advertising/ Revenue Development

Mike Distelhorst

Classified Sales Manager

Cindy Brown

Retail Sales Manager

Jaime Pipkin

Online Sales Manager

Kendra Barrett

Major/National Accounts Manager

Dewey Shanks

Account Representatives

Laura Collins Vicky Coronado Sharon Denny Trish Faris Cory Griggs Cindy Ledesma Rick Miller Michelle Parsons Natasha Reavis Marcy Weldon

Sales Assistants

Yolanda Navarette Sarena Poor Leasa Salazar

Patrick Ayala

Online Production Manager Programmer

Tosh Lyons

To advertise in Discover Amarillo, please contact Jaime Pipkin at 806.345.3432 or jaime.pipkin@amarillo.com

Production Director Division Controller

Mike O’Connor Mike Clayton

900 S. Harrison St., Amarillo, TX 79101 806.376.4488 Discover Amarillo is a publication of Amarillo Globe-News Custom Publishing. All rights reserved. No part of this publication may be reproduced in any form without prior written consent. Letters to the Editor are welcome but may be edited due to space limitations.

4 | Discover Amarillo | 2011


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elcome to the latest edition of Discover Amarillo, an annual guide to our community that we hope helps both natives and newcomers learn more about the place we call home. You’ll enjoy great stories about the strengths of our community: the diverse businesses that help drive the economy, the outdoor resources that we all enjoy and the vibrant arts community that rivals any city our size in the country. The cover story focuses on activity going on downtown as the community revitalizes a crucial and vital part of our city. You’ll learn more about some of the history in the downtown area, see vivid photographs of the unique architectural features on our historic buildings and get a look at what’s ahead for the future.

All of these publications are spearheaded by Michele McAffrey, who serves as editor of Amarillo Magazine and has helped elevate our Best of Amarillo section and our award-winning Pigskin Preview football magazine to a whole new level. And that great work continues with Discover Amarillo. We hope you enjoy the publication and the feature format we used to bring out the best in the color photography and advertising. Please support our advertisers as well. We could not publish Discover Amarillo without them. And if you have any ideas for next year’s Discover Amarillo, please let us know. We always appreciate the feedback we get from our readers.

This section was organized and edited by the team of people who also bring you Amarillo Magazine and the Best of Amarillo section.

Publisher

2011 | Discover Amarillo | 5


Amarillo ISD

Photo by Stephen Spillman

Photo by Stephen Spillman

B & W Pantex

Amarillo’s Diverse Economic Base Keeps City Strong Mid-size city continues to grow By Kay Paine ainted statues of horses speckle Amarillo’s present-day cityscape, but it was the “iron horse” – the railroad – that contributed to this community’s early growth as a cattle marketing center in the late 19th century. The Texas Panhandle is the Cattle Feeding Capital of the World, producing more than five million fed cattle a year, or 30 percent of the nation’s supply. Amarillo is the headquarters for the Texas Cattle Feeders Association, and the meat packing industry is among the city’s major employers. But Amarillo is not a one-horse town. Few mid-sized cities can boast such a diverse economic base. From oil and gas production to agriculture and aircraft assembly, Amarillo serves a wide array of business and industry from white to blue collar. “Look at your leading employers here and we have a good mixture,” says Gary Molberg, president and CEO of the Amarillo Chamber of Commerce. “My hat goes off to our forefathers who looked forward to diversity in our overall economy. Right now Amarillo is extremely strong with outstanding growth and employment numbers. We have 134,000 in the labor force.” The top 20 major employers in Amarillo, according to full-time employees, are the Amarillo Independent School District, Tyson Foods, B&W Pantex, Baptist St. Anthony’s Health System, the City of Amarillo, Northwest Texas Healthcare System, Texas Department of Criminal Justice, Bell Helicopter, Western National Life Insurance Company, Xcel Energy, Amarillo VA Health Care System, United Supermarkets, Affiliated Foods, Wal-Mart Supercenters, Texas Tech University Health Sciences Center, Burlington Northern Santa Fe Railway, Amarillo College, Toot’n Totum Food Stores, Amarillo National Bank and Potter County Courthouse. Fourteen-million acres of agricultural land surrounds Amarillo with corn, wheat and cotton crops, plus a growing swine industry – altogether a $5 billion industry that employs more than 50,000 Panhandle people. Diversity plays a part in many ways. “We have a skilled labor force. Not everyone needs to have a college degree, but people need to get post-secondary training. We need to prepare high school kids to get 6 | Discover Amarillo | 2011

that experience,” says Jason Harrison, vice president of the Chamber’s business council and governmental affairs. “Because we are so diverse here, we don’t have drastic fluctuations. Our employees are not forced to change fields.” Amarillo, a regional economic center, is known for its collaboration between the business segment and Amarillo College and West Texas A&M University, says Molberg. “More than 350 people at Bell Helicopter have been through the AC program,” he says. “Education in the future is a major factor; the work force has to grow. We have what a company looks for – an airport, outstanding work force and two interstate highways.”D

Bell Helicopter

AGN file photo

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Photo by Michael Schumacher

The Lone Star Ballet presents “The Nutcracker.”

Arts: Expanding, Enhancing and Economically Sound Amarillo’s commitment to the arts By Kay Paine

AGN file photo

Kimbo Ishii-Eto, Amarillo Symphony music director and conductor

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he arts, from performing to visual, have always been a viable part of Amarillo’s growth. Since the late 1980s, however, the arts have experienced a resurging renaissance with the formation of new organizations and new performance venues. The founding of the Amarillo Opera by Mila Gibson led the way in 1988. Other grassroots groups, such as the Amarillo Youth Choir and Chamber Music Amarillo, also have been successful enterprises. New buildings and venues in the last 20 years include the Globe-News Center for the Performing Arts, Amarillo Little Theatre’s Adventure Space, the Galleries at Sunset Center and the Sybil B. Harrington Fine Arts Complex at West Texas A&M University. This arts expansion did not exactly come during the best of times. “The 1980s were challenging times in our community and we were fortunate that all the arts operated in the black,” says Becky Zenor, vice president of the Quality of Life Council at the Amarillo Chamber of Commerce. “The arts here are run well and have good staffs.” A lot of support makes Amarillo’s flourishing arts scene possible. “In good and bad times, our community always comes together,” Zenor says. “Individuals, businesses and foundations give to the arts. Financially and through volunteer work, people are willing to roll up their sleeves and make it happen. It goes back to the pioneer days and our isolation in the Texas Panhandle; we have a great work ethic here.” Support also comes from the top. “Our city, by giving the Chamber a portion of the hotel/motel bed tax, shows its interest and support for the arts,” she says. “They (city commissioners) know the arts enhance quality of life and encourage economic development. Families and companies want to move to a community rich with the arts.” And others recognize Amarillo’s commitment to its arts. In 2010, the Texas Cultural Trust selected Amarillo as one of five Texas cities to feature on a website so other communities could see and learn from Amarillo’s successful programs. “Our video shows a strong city government and economic development and collaboration between the arts groups here,” says Zenor. The arts have a long history in Amarillo. The Amarillo Symphony, founded in 1924, performs seven concerts annually. The Amarillo Little Theatre, established in 1927, is one of the oldest, continuously operating community theatres in the nation and stages nine productions each season in two theater spaces. More entities include the Lone Star Ballet, Harrington String Quartet, Amarillo Museum of Art and an array of choral groups, concert series and visual arts organizations. D For a calendar of arts events, visit www.artsinamarillo.com.

8 | Discover Amarillo | 2011


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Health Care at its Finest Medical community provides specialized services By Drew Belle Zerby

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he Amarillo medical community serves more than 500,000 patients throughout the region, employs more than 13,000 people and is constantly expanding its facilities and services. As the largest health care provider in the Panhandle, Baptist St. Anthony’s Health System employs 2,700 people and 450 physicians. Since St. Anthony’s Hospital merged with High Plains Baptist Hospital in 1996, the combined health care system has grown into one of Amarillo’s top medical institutions. BSA provides its patients with the latest medical technology and treatments and offers a variety of extensive services including a sleep disorders center, diabetes education program and home hospice in addition to its family and emergency care centers. BSA continually receives local and national recognition for its facilities and programs. For the fifth consecutive year, HealthGrades has honored BSA with the Patient Safety Excellence Award and made U.S. News and World Report’s Top 50 performing hospitals for neurology and neurosurgery in America. In 2007, BSA completed the Ware Tower, a $67 million wing that added 120 private patient rooms, an outpatient and diagnostic imaging center and cafeteria. The next year BSA opened its neonatal intensive care unit, a $3.7 million project. Under the umbrella of BSA are Harrington Regional Medical Center and the Don & Sybil Harrington Cancer Center. Harrington Cancer Center, a non-profit community cancer center, serves about 20,745 patients throughout the Panhandle, eastern New Mexico, western Oklahoma, southeast Colorado and southwest Kansas, Paul Hancock, the center’s chief executive officer, told the Amarillo Globe-News in January. The number of patients is expected to grow by 45 percent over the next 20 years. The center offers the top cancer-fighting technology available today such as Tomotherapy, a precise radiation therapy technology with the ability to treat various forms of cancer. The cancer center is currently undergoing a $25 million expansion that will provide more space for patients receiving treatment, such as the chemotherapy area. The first floor of the new space, which will roughly add 35,000 square feet to the 75,000-square-foot building, will house

Photo by Michael Schumacher

Photo by Michael Schumacher BSA Health System

the radiation oncology department and patient support facilities; the second floor will accommodate medical oncology clinics and a chemotherapy infusion center. Amarillo’s other leading health institution, Northwest Texas Healthcare System, sees more than 245,000 outpatient visits. It houses the area’s only Level III designated trauma center and takes care of 57,000 patients annually. NWTHS employs nearly 1,800 people with nearly 450 affiliated physicians and teaches more than 150 medical students and residents. Its Centers of Excellence include Pediatric and Neonatal Intensive Care Unit, Mental Health, Women’s Health and the Trauma/Emergency Department. The hospital also offers diabetes education classes and Senior Advantage Program, a free health and wellness system that supplies discounts and educational services for individuals 55 and older. Its Heart Hospital, which opened in 2003, provides noninvasive testing, diagnostic cardiac catheterization, interventional cardiology, electrophysiology studies and cardiac rehabilitation as well as sponsoring Go Red for Women. Another development in the Harrington Regional Medical Center is also in the works. Amarillo Bone & Joint Clinic broke ground in April. The facility, which will cost an estimated $3.5 million, will reside south of Texas Oncology and north of the Texas Tech School of Pharmacy. The 23,000 square-foot center will offer high-quality radiology and MRI services and employ orthopedic physician assistants and nursing and surgical care upon its expected completion in 2012. This past October, Texas Tech University Health Sciences Center, Northwest Texas Healthcare System and Texas Oncology Professional Associates partnered to open the Amarillo Breast Center of Excellence. Granted a three-year accreditation by the National Accreditation Program for Breast Centers, the Amarillo center is one of only six in the state, and will provide a range of services including mammography and surgery. Texas Tech University Health Sciences Center’s School of Pharmacy added a third building and expanded its two existing structures in 2009, a $33 million project. A fifth floor was added in 2008 to the School of Medicine for its Center for Family Medicine previously housed at BSA. The School of Medicine trains more than 70 medical students and 75 residents every year. As a city of nearly 200,000 and growing, Amarillo’s medical community understands the necessity of maintaining up-to-date facilities and providing the latest technologies and treatments for its patients. D

10 | Discover Amarillo | 2011 NWTHS’ Heart Hospital


Amarillo’s Medical Centers Baptist St. Anthony’s Health System 1600 Wallace Blvd. 806.212.2000 www.bsahs.org Northwest Texas Heathcare System 1501 S. Coulter St. 806.354.1000 www.nwtexashealthcare.com Thomas E. Creek Department of Veterans Affairs Medical Center 6010 W. Amarillo Blvd. 806.467.7000 www.amarillo.va.gov Plum Creek Healthcare Center 5601 Plum Creek Drive 806.351.0300 plumcreekhealthcarecenter.com

Share in the heritage by visiting the American Quarter Horse Hall of Fame & Museum, located in Amarillo, Texas. Walk among Hall of Fame legends, learn about the American Quarter Horse’s home in history, and experience a piece of the West. OPEN MONDAY - SATURDAY | 9 a.m. to 5 p.m. 2601 EAST I-40, AMARILLO, TX | (806) 376-5181

quarterhorsemuseum.com

Triumph Hospital 7501 Wallace Blvd. 806.467.7000 www.triumph-healthcare.com Harrington Regional Medical Center 6641 W. Amarillo Blvd. 806.356.0488 www.medcenter.org Harrington Cancer Center 1500 Wallace Blvd. 806.359.4673 www.harringtoncc.org Texas Oncology-Amarillo Cancer Center 1000 S. Coulter St., #100 806.358.8654 www.texasoncology.com/amarillo Texas Tech University Health Sciences Center 1400 S. Coulter St. 806.354.5411 www.ttuhsc.edu/amarillo Quail Creek Surgical Hospital 6819 Plum Creek Drive 806.354.6100 www.physurg.com

Head on out to the Panhandle Art Center for an original today!

Panhandle Surgical Hospital 7100 W. 9th Ave. 806.212.0247 www.physurg.com Amarillo Urgent Care 1915 S. Coulter St. 806.352.5400 www.amarillourgentcare.org BSA Urgent Care Center 4510 Bell St. 806.212.4835 www.bsahs.org Care Today Urgent Health 3400 Bell St. 806-379-9225 3300 E. Interstate 40, No. 400 806.379.8552 www.caretodayurgent.com Family Medicine Center of Amarillo 1500 S. Coulter St., Suite 6 806.467.9777 www.fmc-clinics.com Family Medicine Center of Canyon 911 23rd St., Canyon 806.655.2104 www.fmc-clinics.com

“One Headlight� by artist Jerry Risner

Visit us in our temporary location: Studio 59 0LAINS "LVD 3UITE s Tuesday - Saturday 10 to 5 Also Open 5 to 9 for First Friday Art Walk

2011 | Discover Amarillo | 11


AGN file photo

More than Country Vic Fontana and the Automatics The Global Nomads at Summer Fiesta

Music scene offers diverse sounds, atmospheres

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hile you might think an Amarillo night out consists of cowboy hats, clinking spurs and line dancing, not everybody in town knows the Texas two-step. In addition to its talented country artists, the city is also home to an array of musicians and a variety of sounds that make up Amarillo’s eclectic, growing music scene. Susan Gibson made a name for herself nationally when she wrote the Dixie Chicks No.1 country hit “Wide Open Spaces,” but the CMA awardwinning songwriter has been a celebrity in her native Amarillo long before her Dixie days. Gibson’s latest album, “TightRope,” showcases her brand of Texas-Americana-folk music and pays homage to those who inspire her. Country music artist Kevin Fowler has released five studio albums with three singles on Billboard’s Hot Country Songs Top 50. The Amarillo singer’s 2010 hit “Pound Sign” peaked at number 34 on country’s Top 40. With the support of venues across the city from bars and nightclubs to lounges and restaurants, local musicians have the opportunity to show off their talents and newcomers have the chance to prove theirs. Tennessee Tuckness, who has performed with Pat Benatar and Blind Melon, has recorded three albums and soothes audiences with her soulful croon at various venues throughout the city. Over the past 15 years, songstress Yvonne Perea has released five albums including her most recent contribution, “Everything Changes.” A smooth blend of blues, folk and rock genres, Yvonne regularly graces Amarillo’s bar and nightclub scene. Andy Chase Cundiff displays his musical talents at weekly gigs with 12 | Discover Amarillo | 2011

Photo by Stephen Spillman

By Drew Belle Zerby

his rockabilly style and classic rock covers. For the past 20 years, the singer/songwriter/artist has called Amarillo home. The quartet that makes up AFK has been around the Amarillo music scene since the early 1980s and still rocks out with more than 60 performances a year at night clubs, festivals and parties throughout the Texas Panhandle. As home to Amarillo College and Canyon’s West Texas A&M University, indie rock and alternative sounds have gained popularity, making Amarillo a common stop for touring bands. Downtown hangouts are always bustling with live music lovers and the Amarillo Civic Center books big acts throughout the year. Kicking off the summer season is Center City’s 17th annual High Noon on the Square, a weekly concert series at the Potter County Courthouse, which features new musical acts weekly. Whether it’s country, rock, blues or alternative, Amarillo’s compilation of diverse tunes and artists captures the Texas tradition of good music and good friends. D


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Bell Helicopter Flying Strong Amarillo plant experiences growth, expansion By Drew Belle Zerby 14 | Discover Amarillo | 2011

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or more than a decade, Bell Helicopter has played an important role in the Amarillo economy and community. Originally operating from 1969 to 1989 as an overhaul and modification center, Bell reopened in 1999 as a tiltrotor assembly center. Out of 1,200 site proposals from cities and municipalities all over the nation, Bell chose Amarillo, a small community with a population of 173,000. But the decision was simple, says Roger Williams, director, site operations. “Amarillo put together the best package,” he Roger Williams states. “Over time I’ve had to give an awful lot of presentations to outside visitors and their question is, ‘Why are you in Amarillo?’ There have been some real skeptics but I think our record has shown, particularly in light of meeting our delivery schedules every year over the last six years and being able to ramp up to where we are delivering 60 or 70 aircraft a year, that Amarillo is a place where a plant like this can thrive.” Since its initial opening, the plant has expanded to a Military Aircraft Final Assembly and Delivery Center and currently produces three aircrafts and recently gained a new enterprise, the OH-58 Kiowa Warrior. Bell’s UH-1Y “Yankee” and AH-1Z “Zulu” combine four-bladed rotor systems and powerful T700-GE-401engines and have 84 percent commonality with identical components. Both are currently deployed in

Photo by Stephen Spillman

V-22 Osprey


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“The fact that we’re able to get these young men and women back and keep them alive is a much bigger deal.” - Roger Williams, Bell Helicopter

+ Afghanistan. The Yankee is used for utility purposes and the Zulu is used for attack. The AH-1Z carries 20 mm cannons and can field anti-tank and Hellfire missiles; the UH-1Y holds different weapons, including .50-caliber and 7.62 mm machine guns. In 2010, Bell received a $50 million contract for materials and components needed to build 18 new UH-1Ys and eight remanufactured AH-1Zs from the Navy. In March, Bell announced the AH-1Z, which cost about $20 million each, earned an Initial Operating Capability designation six months ahead of schedule and is ready for combat, according to officials. “Sixty-thousand Americans were killed in Vietnam,” Williams exclaims. “That’s 10 times the number that have been killed in Iraq and Afghanistan. The fact that we’re able to get these young men and women back and keep them alive is a much bigger deal.” Bell and Boeing are involved in a joint venture with the production of the V-22 Osprey, the world’s first production tiltrotor aircraft. Bell built its first tiltrotor in 1953 and more than half a century of technological

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advancement has transformed the Osprey into an aircraft fueled by two Rolls-Royce AE1107C Liberty turboshaft engines that can carry 24 combat troops with two times the speed of a helicopter. “It changes the entire capability of the Marine Corps as far being able to project power anywhere in the world and they’re very excited about it,â€? Williams says. “It’s been a long time in development.â€? Boeing builds the body and sends it to the Amarillo plant to assemble the remaining parts. Recently surpassing 100,000 flight hours, the Marine Corps says it’s the safest hummer aircraft in their inventory and fleet, according to Williams. “It’s a game changer when you go that much faster and that much higher and that much farther than any other helicopter. It gives you a whole new tactical array as far as the Marine Corps is concerned.â€? Within the past year, Bell has experienced vast development with its facility. In addition to signing a new customer, the United States Army, Bell completed construction on a wire shop and a $31 million, 137,000-square-foot flight hangar for the H-1 helicopter program during the last quarter of 2010. The Military has also approved the H1s for full-rate production. Unlike the other three aircrafts, the facility does not have final assembly and delivery of the Kiowa Warrior, the premier 21st century Army scout helicopter. Taking older models of the Kiowa Warrior, Bell breaks down and rebuilds the cabins and sends them to the Army in Corpus Christi for final assembly. Inaugurating the conversion program in January, the Amarillo plant expects a 2012 delivery for its first Kiowa Warrior, Williams says. He anticipates Bell will deliver 63 aircrafts to its customers this year. Not only has Bell seen growth in its plant, but it has also experienced growth within its employee base. The Amarillo facility employs 1,100 people and Williams said he expects to hire 15 to 20 people a month throughout 2011. “We’re trying to grow a local workforce,â€? says Williams, who was the first employee hired at the Amarillo plant in 1999. “But we also hire nationwide. Our commitment to the city is to bring a lot of jobs here.â€? Bell’s hiring spurt will increase spending in the region by $85.1 million, increase retail sales by $11.7 million and could result in three jobs for every new hire, according to predictions by The Amarillo Economic Development Corporation earlier this year. In addition to its hiring increase and continuous demand for military aircraft, Bell has deposited more than $90 million annually into the local economy, tremendously helping the Panhandle stay afloat during the recession. Bell’s value to the community, however, is not strictly economical. Bell works closely with Amarillo’s educational system. As well as its monetary contributions, Bell partners with the training staff at Amarillo College’s Aerospace Manufacturing certification program, which was established in 1998 and encourages the development of West Texas A&M University’s engineering department. While 40 percent of Bell’s workforce derives from the military, Bell has hired 25 AC graduates since January 1, officials told the Amarillo Globe-News. Bell also sponsors and supports the medical and arts communities. “It’s important for us to be able to help Amarillo make its best presentation,â€? Williams declares, “And that’s why Bell has tried to support a number of activities and development not just in the education realm, but also to the arts and to other activities so the people can see an entire quality of life.â€? A philanthropic company, Bell donates to a number of organizations including Boy Scouts of America, the Maverick Club and United Way. Bell has participated in the United Way campaign since 1999 raising nearly $170,300 in 2010 and hosts a two-week cook-off at its facility for its internal campaign. Outside of work, Bell employees come together and assemble bikes for Toys for Tots every year and deliver 170 to 180 bikes. “I think there’s a basic work ethic associated with the High Plains,â€? Williams boasts. “We have the best attendance and some of the highest productivity you would see in any aerospace workforce in the world.â€? D


Wind Industry Picks Up Panhandle takes advantage of natural resource By Drew Belle Zerby

Photo by Michael Schumacher

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Wind ranch near White Deer

hicago may be known as The Windy City, but down here, we know who really deserves that title. As the nation’s third windiest city, Amarillo’s average annual wind speed is 13.3 mph while Chicago’s is 10.3 mph. And finally, we’ve discovered how to make the Panhandle’s infamous gusts worth our while. Wind is classified on a scale from 1 to 7 and the Panhandle’s wind is considered the most desirable form. As class 4, the region’s wind is powerful, yet steady and constant. “Class 4 wind is really the finest wind in the world and we have it here in the Texas Panhandle,” says A.J. Swope, executive director of Class 4 Winds and Renewable Energy. “Our wind resource is pretty incredible. And finally more and more people are about to take advantage of that.” As concerns about the environment continue to grow and talk of renewable energy increases, wind energy is becoming more tangible. The Panhandle’s first wind farm, Llano Estacado Wind Ranch, was built in 2001 near White Deer in Carson County. However, it has taken several years for skeptics to accept the renewable energy industry. Located west of Amarillo in Oldham County is the 161megawatt Wildorado Wind Ranch, one of the largest single wind power facilities in the area. It will soon be joined by Cielo’s Spinning Spur Wind Ranch, another 161-megawatt, and the 78-megawatt Golden Spread Panhandle Wind Ranch. With wind turbines rapidly popping up along the horizon and the construction of two major companies, Zarges Aluminum Systems and Alstom Power, Amarillo and the surrounding areas are ready for lift off. “Some people seemed to think [wind energy] was a pie-in-the-sky type of thing,” Swope recalls. “[A few years ago] renewable energy was so new and not everyone understood it and when people don’t understand things, often times they dismiss them quickly. Now that things are really 2011 | Discover Amarillo | 17


For years we’ve cursed wind but now we have the ability to celebrate it and benefit from it.

Photo by Michael Schumacher

- Wes Reeves, Xcel Energy

happening and happening in a visual way, people understand that this is real and it’s going to happen and it’s going to benefit our area and there’s going to be a lot of opportunity for people, be it landowners, students or local contractors.” The explosion of wind farms in the area has and will continue to boost the economic stimulus by creating jobs and flowing capital back into the local market. Zarges, a German company that constructs components of wind turbine towers, plans to hire 100 people to work at its 80,000-square-foot facility at CenterPort Business Park by mid-2011 and estimates it could equip 71,000 wind towers with internal support structures. Alstom’s 115,000-square-foot-plant will assemble nacelles, which contain the generator, gearbox and control systems in wind turbines. The plant expects to hire 275 workers this year. “It’s brought in not only the enhanced value of the wind farms themselves, but now you have manufacturers coming to this region,” says Wes Reeves, Xcel Energy senior communications consultant. “This Class 4 region has such great potential. For years we’ve cursed wind but now we have the ability to celebrate it and benefit from it. And that’s one of the great stories about wind development is that we saw it as one of our detrimental characteristics in this region but we’ve been able to turn that into money and development.” On top of employment opportunities at regional wind farms and related companies, the wind industry is generating jobs at existing businesses and improving the community’s morale. “It’s not just the people building turbines and towers,” Reeves points out. “It’s the people who provide the concrete footing for the facilities; it’s the people who get up there and oil and maintain them. It’s creating an industry in Amarillo and that makes people feel good.” Not only are local businesses molding their companies to suit the renewable energy industry; the region’s schools are also adapting by incorporating certification programs associated with wind power. Amarillo College’s Renewable Energy – Wind 18 | Discover Amarillo | 2011

Technology Program prepares students for an array of careers linked to wind energy from operation and maintenance to distribution and manufacturing. West Texas A&M University’s Alternative Energy Institute offers online courses devoted to subjects related to wind and solar energy through the university’s continuing education department. Formed in 1977, AEI is an internationally-recognized group for its wind-energy research and findings. At Clarendon College in Clarendon, students can enroll in Wind Energy Technology Training courses, qualifying them for a Certificate of Completion and Wind Energy Technology Associate of Applied Science degree. The Comptroller this past year awarded Clarendon College $300,000 to purchase equipment for its wind program. “It’s great that Amarillo College and Clarendon College have had the foresight to understand [the wind industry] and our students need to be prepared for that,” Swope stresses. As the mainstay of wind development in the state, this region will reap the profits of renewable energy without actually utilizing the resource. Instead, it will export that power to growing Texas metropolises such as Dallas, Austin and San Antonio and other major cities throughout the nation that rely upon it. The nation is divided into three electrical grids: Western Interconnection, ERCOT and Eastern Interconnection. While the Panhandle is part of the Southwest Power Pool within the Eastern Interconnection, ERCOT encompasses the rest of Texas. With the implementation of CREZ (Competitive Renewable Energy Zones) lines (scheduled to be completed in 2013) that will hold 18,500 megawatts of energy, the region will have the ability to supply cities in ERCOT with power. One megawatt produces enough energy to power 300 to 350 households. The region currently generates around 1,000 megawatts of energy, but plans to add 5,500 more megawatts within the next several years, Swope says. And the major perk of the development of CREZ in the Panhandle:


We don’t have to pay for it. “We still get to benefit from ERCOT because we’re getting to sell it,â€? Swope explains. “It’s not going to cost us anything because [ERCOT] customers are going to be the ones that pay and we’re going to be the ones who see the renewable energy development and benefit a great deal.â€? Companies such as John Deere and Xcel sell and distribute wind energy generated in the region. Xcel, who serves eight states throughout the nation, began to purchase wind nearly a decade ago, Reeves says. Ranked as the No. 1 provider of wind energy in the country by American Wind Energy Association, the Panhandle serves as one of Xcel’s top windproducing areas. “The Panhandle is one of the hot spots for wind within our service territory,â€? Reeves says. “Based on the numbers of customers we have, we are the leading wind producing region of our territory.â€? In 2009, wind made up six percent of the Panhandle and eastern New Mexico’s power distribution, according to Xcel’s statistics, and Reeves says he expects it to rise one to two percent during the next few years. “We’re exceeding our standards with wind energy in this area,â€? he says. “As a group of people, citizens of this area are going to benefit in some way and the benefits have already been realized.â€? In addition to monetary gains for the region, the environment will also be impacted as a result of the utilization of wind energy. “Wind energy seemed like a farfetched thing but as the cost of technology came down, as there became more concerns about our environment and what we were doing to our environment, all of a sudden, wind just blossomed,â€? Reeves declares. As the future of fossil fuels becomes more uncertain and the cost of natural gas and oil fluctuates, wind, an infinite and less expensive natural resource, becomes more appealing and crucial to the preservation of the environment. “Wind is a clean energy,â€? Swope states. “It doesn’t use water and that’s a good thing in the Panhandle because we don’t have much these days. The footprint is really quite small and so ranches are still able to continue their business, especially dry land farmers.â€? Maximizing on the wind industry early on is a sign of continual prosperity for Amarillo as well as surrounding areas and rural communities. “As renewable energy grows in this area, it’s one more reason why I think the Texas Panhandle is one of the best places to live,â€? Swope proclaims. “We’ve got agriculture, dairy, oil and gas‌ It’s such a diverse economy and now we’ve got renewable energy coming into all of that. Whenever your economy is a diverse one, it’s also more stable. [Renewable energy] is going to be great for this area.â€? D

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Downtown Amarillo Flips the Switch to a

Bright Future Development breathes new life to historic area By Kay Paine

Photos by Shannon Richardson

22 | Discover Amarillo | 2011

L

uminous lights are returning to brighten the future of downtown Amarillo and Polk Street, once described as “the best lighted main street in America� in an annual report from Southwestern Public Service.


The historic Santa Fe building

2011 | Discover Amarillo | 23


Celebrating its 20th anniversary this year, Center City of Amarillo, Inc. began in 1991 as a citizens committee that realized Amarillo’s historic downtown was deteriorating as commercial development, people and activity left the city core for primarily the growing southern and northwestern neighborhoods. The citizens committee laid the groundwork for Center City to begin Amarillo’s revitalization. Amarillo’s situation was not unique. Cities across the United States experienced deterioration as businesses closed to move to the suburbs and downtown sidewalks thinned to a trickle of pedestrian traffic. The booming 1950s became the threshold to the downtown dimness of future decades. From 1950 to 1960, Amarillo’s population grew from 74,000 to nearly 138,000. Then three events happened that led to the deterioration of downtown, says Beth Duke, executive director of Center City. The first was the opening of Sunset Center in 1960, the city’s first indoor shopping mall. “We began to see shopping malls closer to where people lived,” Duke says. “People would get in their cars after work downtown and go home.” Then came the closing of the Amarillo Air Force

Base in 1968. “Before the closing, every weekend busloads of air men would come downtown to shop,” she says. The fire in 1970 that destroyed Amarillo High School, a downtown fixture, caused the final trickle-down effect. Amarillo High relocated three years later to southwest Amarillo where the population growth was most rapid. Downtown revitalization turned the corner in the first decade of the new century. “The momentum has really grown, especially in the past few years,” Duke says. “The City Commission put revitalization at the top of its agenda and a strategic plan, which now attracts developers, was adopted in 2008.” The Downtown Amarillo Strategic Action Plan establishes goals for enhancing the financial, business and entertainment sectors in downtown, along with attracting urban lifestyle living with new housing developments. The plan called for the formation of Downtown Amarillo, Inc. and Melissa Dailey was named executive director in 2009. “We implement the planning and economic development,” Dailey says. “We also work with communicating with the public; the public has

“Downtown is never finished. If you ever stop, it will go downhill again.” -Melissa Dailey, DAI

A window at the Chamber of Commerce (the Lee Bivins home)

24 | Discover Amarillo | 2011


The newly revamped Fisk building 2011 | Discover Amarillo | 25


Custom tiles on Polk Street

The old Paramount Theater

to be at the table, especially initially. The citizens have to want it.” Dailey points out that downtown revitalization “takes multiple facets… it takes all the initiatives developing. It involves land use development and bringing together the developers.” In February, Amarillo took a large step forward as city commissioners approved a partnership with Wallace Bajjali, a Sugar Land-based developer that acquired private investors for similar large-scale developments in Waco and other cities. Wallace Bajjali becomes the primary development partner with Amarillo for two significant downtown projects – a convention hotel and a multi-purpose events venue. Dailey calls downtown Amarillo “a new market.” And last summer, the local banks formed a loan consortium to show their support in providing secondary funding for downtown Amarillo. It all ties into downtown being a place to live, work, play, learn and worship. “The learning part is interesting,” Duke says. “West Texas A&M University opened its downtown campus at the Chase Tower and has more than 1,200 students there. And Amarillo College plans a new classroom center at its downtown Business and Industry Center.” For downtown worship, 4,000 people attend the city center churches, which are some of the oldest and largest churches in Amarillo. Part of the revitalization of downtown also involves preservation to save the city’s historical buildings. Amarillo’s historic homes and buildings listed on the National Register of Historic Places reflect the 26 | Discover Amarillo | 2011

Old flooring in front of Crush Wine Bar and Deli

area’s economic growth from around 1900 to the start of World War II. Polk Street is the site of many of the city’s historic downtown buildings and homes. Legend says that the large homes on this street, such as the Lee Bivins home (now the Amarillo Chamber of Commerce), were built on the west side of the street so the sunrise every morning would greet the people who lived in them. “The Santa Fe Building (10th Avenue and Polk) is our landmark building,” Duke says. The building, completed in 1930, held the regional offices of the Atchison, Topeka and Santa Fe Railway. Vacant for several years, Potter County bought it for office space for $426,000 in 1995. Another historic building is the Potter County Court House, a restoration project that received a $5 million grant from the Texas Historical Commission, the largest grant ever given by THC. “We are known as having the greatest Pueblo Deco, which is a Southwestern style of architecture,” Duke says. Tiles on the Levine Building at Eighth and Polk and on the Kress Building at 700 S. Polk are both examples of Pueblo Deco. Some recent examples of major downtown development include the building of the Globe-News Center for the Performing Arts, a $33 million project, the opening of the Courtyard by Marriott at the historic Fisk Building, a $13 million project, and the remodeling of First Baptist Church, a $10 million project. “Downtown is never finished,” Dailey says. “If you ever stop, it will go downhill again.” D


The Kress Building

The Magnolia Petroleum building

Amarillo National Bank’s Special Account building at Sixth and Polk

The Kress Building 2011 | Discover Amarillo | 27


W

hether you’re passing through or settling down, you won’t want to pass up Amarillo’s dining options where the food is diverse as it is delicious. Based on 2010’s Best of Amarillo polls, we’ve selected eateries perfect for a relaxing evening in and an exciting night on the town. With more than 200 restaurants and a variety of ethnic cuisines (yes, we serve more than beef), Amarillo’s fare will satisfy any palette.

Barbecue: Tyler’s Barbeque Tyler’s Barbeque has left the Texas culinary community proud and the city of Amarillo full. The menu is simple, yet savory and consists of basic barbecue sandwiches and meat plates. Before you know it, you’ll be licking your plate and loosening your belt to make room for Tyler’s irresistible cobbler. 2014 Paramount, 331.2271, tylersbarbeque.com

Tyler’s Barbeque

Burger: Blue Sky For the juiciest burgers and freshest buns in town, fly into Blue Sky, where the potatoes and onions are fried to your stomach’s delight. Blue Sky’s quality beef, friendly service and homemade goodness have made it the No. 1 burger joint since its opening in 2003. Don’t forget to top your patty off with cheese, bacon and green chili–only if you can handle it, of course. 4201 I-40 West, 355.8100, blueskytexas.com

Top Eats Pull up a chair in Amarillo’s best places to dine. By Drew Belle Zerby

Chicken Fried Steak: Green Chile Willy’s Chicken Fried Steak is a Southern tradition and Green Chile Willy’s knows just how to honor it. For three years running, Green Chile Willy’s has won Best Chicken Fried Steak and its homemade recipes and familyfriendly service help bring home that title. Stay safe with the Texas Traditional or get heated up with the Jalapeno Jack and their namesake chicken fry staple. 13651 I-27, 622.2200, greenchilewillys.com

Dessert: Village Bakery Café Cakes, croissants and cookies, oh my! Village Bakery Café’s enticing display case of fresh artisan breads, flaky pastries and heavenly desserts will you have drooling as soon as you walk in the door. Ideal for a quick breakfast, quiet lunch or sugar craving, Village Bakery has earned a sweet spot in the community of Amarillo. 2606 Wolflin Village, 358.1358, villagebakerycafe.com

Hangout and Wine Selection: Crush Wine Bar and Deli The first time you walk in the doors of Crush won’t be your last. With an attentive staff that knows wine as well as mouthwatering tapas and treats, you and your friends will enjoy the casual atmosphere. Travel across the globe while sipping from Crush’s extensive wine list and on-tap beers in the heart downtown Amarillo. 701 S. Polk, 418.2011, crushdeli.com

photos by Shannon Richardson

28 | Discover Amarillo | 2011

Blue Sky


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2011 | Discover Amarillo | 29


Hidden Treasure: Coyote Bluff Café Keep your eye out for this Amarillo gem. While its appearance is easy to pass by, its food certainly isn’t. Featured on the Travel Channel’s “Man v. Food,” the half-pound Burger From Hell (fresh sauteed jalapenos, Coyote Hell Sauce, Tabasco, cheese, lettuce, tomato and grilled onions) is a feat in itself. But even before its 15 minutes of fame, Coyote Bluff had already found a loyal following with its hometown feel and homestyle cooking. 2417 S. Grand, 373.4640, coyotebluffcafe.com

Italian: Eddie’s Napoli’s At Eddie’s Napoli’s, you’ll find yourself in the heart of Italy in the middle of the Texas Panhandle. Experience the Old Country and indulge in homemade bread, baked pasta dishes and stromboli galore. Sit back and relax on the patio while sipping from Napoli’s extensive wine menu. 700 S. Taylor, 884.4229, napolisonline.com

Japanese: Kabuki Romanza Feast on flavorful and unforgettable Japanese cuisine at Kabuki Romanza. Step onto the wooden boat and cruise your way through a teppan-style meal of rice, vegetables and your choice of meat or seafood while Eddie’s Napoli’s enjoying a light and water show. Looking for a lighter dish? Then dock yourself at Sushi Bar Zenzai and savor every bite of spicy tuna, yellow tail and salmon in the Romanza Roll. 8130 I-40 West, 358.7799, kabukiromanza.com

Local Eats: Leal’s Mexican Restaurant For more than five decades, the Leal family has spoiled its patrons with the finest Mexican food around. With six restaurants, a tortilla factory and their own brand of salsa and chips, Leal’s legacy of traditional Mexican cuisine and dependable service is firmly planted in the soil of Amarillo. 1619 S. Kentucky, 359.5959, myleals.com

Mexican: Abuelo’s Get your share of Southern food south of the border at Abuelo’s. A consistent winner, Abuelo’s enchiladas and fajitas explode with flavor and its smooth queso and crunchy chips are too tempting to turn down. 3501 W. 45th, 354.8294, abuelos.com

Overall: BL Bistro With gourmet cuisine, a charming atmosphere and conscientious staff, this city favorite is always bustling and busting at its seams with a queue of regulars and newcomers alike. Whether you’re a foodie or just love food, this 10-year-old establishment will surely please any palette. Steak, fresh seafood, sushi, you name it, BL’s got it. 2203 S. Austin, 355.7838, blbistro.com

Patio Dining: Ruby Tequila’s Mexican Kitchen Enjoy the great outdoors from the patio of Ruby Tequila’s. There’s no better way to spend the evening with friends and family than with 30 | Discover Amarillo | 2011

575 Pizzeria

a refreshing margarita in hand and a juicy fajita on your plate. Catch this three-category winner on a cool summer evening. 2001 S. Georgia, 358.7829 / 3616 Soncy Road, 463.7829, rubytequilas.com

Pizza: 575 Pizzeria Trade in frozen pizza and hot beer for a fresh pie and a cold pint at 575 Pizzeria. Toppings abound at 575 and patrons can design any pie under the sky. This hot spot is perfect for an early dinner with the family or a late night with a significant other. 2803 Civic Circle, 331.3627, 575pizzeria.com

Romantic Evening: Macaroni Joe’s Take a tour of the Tuscan countryside at Macaroni Joe’s. With an intimate setting and more than 3,000 wines on site, you may want to leave the youngins’ at home. Celebrate a romantic evening with enticing entrees and decadent desserts. 1619 S. Kentucky, Suite D1500, 358.8990, macaronijoes.com

Steak: Texas Roadhouse There’s a reason Texas Roadhouse is always packed, and that reason is its prime beef. With its large portions at reasonable prices and casual atmosphere to boot, the wait is worthwhile. Peruse the endless menu while munching on Texas Roadhouse’s buttery rolls. 2805 I-40 West, 352.7427, texasroadhouse.com


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Young Sushi “Rocks!”

Sushi: Young Sushi “Rocks!” At Young’s, you know you’re in good hands. The friendly staff makes you feel right at home. Whether you play it safe with the California Roll or take a chance with the 9-1-1 roll, it will be top of the line. Not in the mood for sushi? Try Young’s authentic Thai cuisine. 202 SW 10th, 371.7200

Sweets: Belmar Bakery Sweet toothers rejoice. At Belmar Bakery, have your choice of cookies, cakes and other divine confections. Since its opening in 1965, Belmar Bakery has formed a loyal fan base that continues to grow with every bite. Indulge yourself in one of Belmar’s famous thumbprint cookies or enjoy a midday coffee break in its cozy café. 3325 Bell, 355.0141, belmarbakery.com

Tacos: Tacos Garcia Mexican Café

Fun, Fine Dining Monday - Saturday 4-10 p.m. 4000 I-40 West | 806.352.1498 32 | Discover Amarillo | 2011

Stop by Jorge’s for the tastiest tacos in town. With unbeatable prices and homemade salsa, you’ll leave with a full tummy and pocketbook. Breaking out in a sweat? Cool down with an ice cold beer or margarita on the rocks. 1100 Ross, 371.0411, tacosgarcia.com


Providing the area’s largest organic salad bar with a wide variety of fresh fruits and vegetables. We serve the best natural and organic foods, from black bean quesadillas, sour cream enchiladas and real Indian blue corn enchiladas to our famous turkey avocado sandwich. We have a yogurt and smoothie bar and we serve homemade soups and whole grain desserts.

Image courtesy of the Big Texan

Restaurant is open: Mon-Sat 9 a.m. - 2 p.m. Deli & Snack Bar Mon - Fri 9 a.m. - 6 p.m. Store is Open Mon - Fri 9 a.m. - 6 p.m. & Sat 9 a.m. - 5 p.m.

Big Texan Steak Ranch

Take Out: Chop Chop Japanese Steakhouse The staff at Chop Chop knows how to snap snap. Whether you’re dining in, dining out or having it delivered, the service is fast and the food is hot. When they say “Simple. Fresh. Fast.” is their promise, they’re certainly telling the truth. 3300 S. Coulter, #1, 457.0700, chopchoprice.com

Thai: My Thai With its authentic Thai food and amazing taste, it’s no surprise My Thai has won the approval of Amarilloans for the past eight years. Family-owned and operated since 1986, My Thai serves Thai and Chinese fare for lunch and dinner seven days a week. 2029 Coulter, 352.9014, mythaiamarillo.com

Tourist Attraction: Big Texan Steak Ranch Whether you’re coming from the north, south, east or west, you can’t miss the billboards boasting this tourist attraction’s infamous 72-ounce steak. For 50 years, the Big Texan has made a big name for itself. With novelty dishes like deep-friend rattlesnake and mountain oysters and a giant cowboy waiting out front to greet you, you can’t say you visited Amarillo without at least dropping by this local landmark. 7701 I-40 East, 372.5000, bigtexan.com D

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AGN file photo

Children Explore F Art through Classes and Camps Amarillo Museum of Art’s school offers year-round instruction

AGN file photo

By Kay Paine

34 | Discover Amarillo | 2011

or nearly 40 years, the Amarillo Museum of Art has promoted the visual arts through collections, exhibits and educational programs. AMoA’s Museum School focuses on its commitment to art education. “I like to get the children in here beginning at the age of five,” says Dr. Graziella Marchicelli, executive director and chief curator. “They are becoming aware of their surroundings and have a high level of curiosity. We all like to create; it is part of our DNA.” To introduce art to children ages four and five, the museum offers Art Adventure. The young students experiment with line, shape, color, pattern and texture using crayon, paint, clay, collage and printmaking. AMoA’s Museum School hosts summer art camps and year-round classes. “Our Museum School has grown immensely and the last few years we have had waiting lists,” Marchicelli says. “If one program is very popular, we always look to expand or duplicate it. We add new programs every few years, according to the needs of the parents and children. We constantly evaluate our programs and listen to feedback from parents and teachers.” Camps and classes give children the opportunity to draw, paint, sculpt, work with clay or experiment with mixed media. Students are encouraged to use their imaginations and creativity to make their own individual masterpieces. Teens ages 13 to 18 can participate in clay classes that involve using their hands, a potter’s wheel and a slab roller. Summer camps include subjects such as Wacky Paper Designs, Cave Paintings to Contemporary, Go Van Gogh, Mud Pies and Wear Your Art Out. “The museum is an educational tool,” Marchicelli says. “The beautiful artwork broadens our horizons and expands our minds. A museum, whether art or science, will ignite a flame for growth through its programs.” Adults are not left out of the mix. Workshops include portrait and figure art and copper enameling. Marchicelli plans a new program for adults beginning in June. Through evening lectures, she will present a series of art history classes that will “use our own collection and talk about ’ism.’” The four-lecture series will begin with the 18th century art movement titled “Love, Lust and The Empire.” Next will be the 19th century, “Art Is Never Chaste,” followed by two sessions on the 20th century, “Why I Am Not A Painter.” The curator hopes this series will be the start of something new at AMoA. “This is our pilot project,” she says. D


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Sports Fans Gather for Amarillo Athletics Local sports teams provide entertainment year round By Drew Belle Zerby

I

ndoor, outdoor, summer, winter, there’s always a game going on in Harris, the Sox is ready to make its debut. “We’re going to be the original Sox,” says John Harris, Sox field Amarillo. The city’s three teams, arena football, ice hockey and baseball, have undergone recent changes and switched leagues within manager. “We’re going to try to represent the community in a good way the past couple of seasons. Formerly the Dusters, the Venom is wrapping and be part of the town.” Replacing the former Dillas, vice president/general manager Lee up its second season as Amarillo’s indoor football league; the Bulls, a Junior A Tier II ice hockey team, replaced the Gorillas, Amarillo’s minor began the Sox from scratch, Harris says, and signed up with a new league league hockey team, last year. And coming up to bat for the first time is and shaped the team after the Amarillo Gold Sox that played here in the 1970s and ’80s. the Sox, the city’s new baseball team. With the With a 22-man roster and players from all Sox kicking off the summer, and the Bulls and Sox ticket prices over the country from New York to California Venom rounding out the fall, winter and spring and the Dominican Republic as well as five seasons, the city’s got its sports fans covered. Single-game tickets for the Amarillo Sox are available at 801 S. Polk or by calling the former Dillas players, Harris is confident the team’s front office at 806.242.4653. For more Sox will please baseball devotees. A League of Their Own information, visit www.amarillosox.com. “[The fans] are awesome,” Harris exclaims. The month of May introduces a new baseball “They’re great fans and they’re not afraid to let Ticket Prices: General admission $5; club seats team, the Amarillo Sox, and reveals a renovated us know if they don’t like something.” $6; box seats $7; groups (20 or more) $1 off per Amarillo National Bank Sox Stadium. Under the seat; party deck (20 or more) $25; season general Housing 7,500 people, the Amarillo National admission $300; season club seats $250; season auspices of the 14-team American Association Bank Sox Stadium recently underwent box seats $200 league and management of Mark Lee and John reconstruction. In addition to a new paint job 36 | Discover Amarillo | 2011


Photo by Roberto Rodriguez

Amarillo Venom

to match the gold and brown Sox colors, the stadium now includes a restaurant/bar behind home plate as well as other improvements the fans will appreciate, Harris says. The Sox will play 50 home games and 50 away games, including two special events this summer, the July 4th game and The Famous Chicken night July 12. “We’re in a league of our own,” Harris says. “We’re the first. We’re starting ground up, a whole new team.”

Inside the Snake Pit At Amarillo Venom games, fans have something to sink their fangs into. Unlike outdoor football, arena football allows fans to be on top of the field, mere feet from the players and the action. “With our game you pay $18, you can sit five feet from the players, you can talk to the players,” says Joe Morgado, general manager. “It’s very interactive and it’s a very inexpensive way to take your family out and you’re right on top of the players.” 2011 | Discover Amarillo | 37


Amarillo Bulls

The Venom began its 14game season in February and Venom ticket prices continues through the middle Adult single game ticket prices are $16 of June. Christened the Venom to $30, depending on seating. Tickets for in 2010 after the dissolution of children ages 3 to 15 and students are $15 for front row or $12 for all other areas. the Dusters, Amarillo’s arena Call 806.350.7277 (PASS) or visit football team has been around www.govenom.com. since 2004. In 2010, the team became part of the Indoor Football League, the world’s largest professional indoor football league. The Venom competes against 21 other teams in the league, including Odessa’s West Texas Roughnecks, Allen Wranglers and Colorado Ice of Colorado Springs. Eight players on each side compete on the 50 by 28yard field at the Amarillo Civic Center Coliseum. Despite Amarillo’s devotion to outdoor high school football games, Morgado says people are welcoming the sport and believes the fan base will continue to grow. “The fans get into it,” Morgado claims. “They’ll be hanging over the walls yelling at the opposing team, the whole nine yards. There’s a whole lot of interaction that goes on between the spectators and the players and I think that’s what attracts most people. They get to be up close and personal with these players and that’s something you don’t get at the NFL.” The Venom will play its last home game June 6 against Oklahoma City.

38 | Discover Amarillo | 2011

Stampeding to the top When the Amarillo Bulls came onto the ice hockey scene last year, expectations were less than high. However, with a winning regular season, the South Division champs are no longer the underdogs. “We definitely raised a lot of eyebrows and have taken the league by surprise,” says Chris Laurie, general manager of the Bulls. “Our guys have worked very hard all year long and are definitely deserving of where they’re at.” The Bulls’ 3-1 victory over the Topeka Roadrunners on April 25 advanced the Junior A Tier II team to the NAHL Robertson Cup championship tournament where they advanced to the semifinals. As relative newcomers to Amarillo, residents were wary of what this relocated team had to offer and were concerned the Bulls would not live up to the former minor league’s (Gorillas) reputation that boasted five consecutive playoff appearances from 2002 to 2007. “We were up against so many preconceived notions of what this level of hockey was about, who the Bulls are,” Laurie admits. “We spent a lot of time educating people and hoping people would buy into what we were telling them, that we were going to bring them a good product on the ice, that we were going to put on a good show for their dollar. This was going to be high-level hockey.” Up against high school football fanatics in the fall, the Bulls averaged 1,200 to 1,300 ticket holders per game. But as Amarillo began to see


Photo by Michael Norris

what the Bulls were made of, fans flocked in and the team finished the regular season with an average of 1,800 attendees. Adding to the Bulls’ dedication on the ice, the 23-roster team has also devoted its time to the community working with schools and hospitals. Volunteering 800 hours and raising $20,000 for charitable organizations, the Bulls began to win more than games. “The way this community has embraced our organization has been incredible,” Laurie exclaims. “We’re very pleased. We think the potential is so much greater moving forward… We’re very grateful for the way folks here have embraced us.” D

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Photo by Stephen Spillman

Opening ceremony at Cal Farley’s Boys Ranch Rodeo

A cutting horse competition at the Bill Cody Arena

Rodeos Rope in Crowds Competitive events attract followers, newcomers By Drew Belle Zerby

40 | Discover Amarillo | 2011

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odeos may be a long-lived tradition, but the Old West custom still keeps fans coming back for more. As home to a large farming and ranching community, Amarillo honors that culture every year with competitive events including the Working Ranch Cowboys Association World Championship Rodeo (WRCA) and Professional Rodeo Cowboys Association Rodeo (PRCA). Showing a variety of exciting events, rodeos provide guests with plenty of entertainment. “Every cowboy or every attendee has different events they like to watch more than others,” says Virgil Bartlett, general manager of the Amarillo Tri-State Exposition. “You got your people who like to watch saddle bronc riding and bareback riding versus timed events or even bull riding. Some people come just to watch the barrel racing. Everybody’s kind of got their own little niche there of what they like to see.” During the annual Tri-State Fair at the Fairgrounds, the PRCA holds its rodeo. This year the Tri-State Fair and Rodeo is celebrating its 88th anniversary season. The rodeo will take place Sept. 22-24 and will showcase professional events such as bull riding, saddle bronc riding, bareback riding and barrel racing. As one of the last qualifying rodeos for the national finals, the PRCA rodeo is appealing for competing cowboys and cowgirls, Bartlett says. “Only 15 cowboys and cowgirls are qualified to make the national finals,” he explains. “It’s attractive to come to Amarillo because we’re one of the last qualifying rodeos before the national finals.” This past year, around 9,000 people attended the three-day event and Bartlett hopes a large crowd will come and support it again this year. While professional rodeos focus on the athleticism of participants, ranch rodeos, like the WRCA Rodeo, illustrate the life of a working ranch cowboy. Unlike the professional circuit rodeo, a ranch rodeo is open only to working ranch cowhands who make their living ranching, says Mandy Morton, WRCA’s manager. Formed in 1995, the WRCA held its first world championship at the


“It’s attractive to come to Amarillo because we’re one of the last qualifying rodeos before the national finals.”

AGN file photo

- Virgil Bartlett, Amarillo Tri-State Exposition

Amarillo Civic Center in 1996 and continues its annual show at the Civic Center every fall season, this year Nov. 10-13. The rodeo serves as the organization’s primary fundraiser to support ranchers through scholarships and crisis assistance. This past year the WRCA awarded scholarships and issued more than $75,000 in crisis assistance funds, Morton says. WRCA Rodeo presents an array of competitions including the big crowd-pleasers, bronc riding and wild cow milking. “If you’re a general spectator that just enjoys the aspects of the cowboy world or would like to be a rancher, everybody likes the ranch bronc riding, of course,” Morton describes. “It’s kind of a wild event. And the second I think would be the wild cow milking. That can get pretty hairy.” The wild cow milking event depicts a regular ranch activity with four team members fighting to milk the cow in the fastest time. On horseback, one cowboy ropes the cow so the remaining three men or women can hold the cow. While they hold it by its head and tail, one cowhand collects a small amount of milk in a long neck bottle (WRCA opts for a Bud Light bottle) and races to the finish. The bronc riding is also an exhilarating event. “It’s the thrill of the ride,” Morton exclaims. “Can this cowboy stay

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Photo by Roberto Rodriguez

The Coors Cowboy Band entertains a rodeo crowd.

42 | Discover Amarillo | 2011

AGN file photo

A rodeo competitor on her quarter horse in the Bill Cody Arena

on this bronc that’s going six feet in the air, turning back and bucking?” The other team events include team branding, team pinning and stray gathering, which require high levels of skill and cooperation. Team branding consists of two teams including one roper on horseback, two flankers and the brander. The brander uses a bucket of flour and a cold iron to mark the calf. Team pinning revolves around a herd of cattle and a three-man team that must cut a certain amount of cattle from the herd, sort them sequentially and keep them separated from the rest of the group. “It’s harder than you think,” Morton assures. The object of stray gathering is for a four-man team with four horses to head and heel two steers within two minutes. Morton says she believes ranch rodeos are growing in popularity because of their realistic portrayal of a cowhand’s everyday life and people’s fascination with the ranching world. “[Ranch rodeo] is in a class all its own,” she declares. “I think people are also looking for the authenticity of ranch cowboys and I think people are curious as to what a cowboy does on a ranch. Although this is an entertainment venue, you get some education as to why these things are done. This is what these guys are doing every day; it’s the way they earn their paychecks.” Selling out the past five years on Friday and Saturday nights, the WRCA Rodeo reported 40,000 fans in foot traffic in 2010, and Morton expects another sellout this year. “It all goes back to it’s what they do on the ranch,” she explains. “[A


“Can this cowboy stay on this bronc that’s going six feet in the air, turning back and bucking?” - Mandy Morgan, WRCA

rancher] is one of the few occupations that play the same way they work. It’s the purity. We all grew up around the way America grew up. There’s a piece of us that still believes in the John Wayne or Clint Eastwood movies and we try to find a way to be a part of that and to do that we go to rodeos to see it.” The WRCA event also includes a ranching education exhibition, a cowboy trade show, a ranching exposition, cowboy poetry and music and Cowboy Church. In addition to the PRCA and WRCA, several other rodeos ride into town throughout the year. The Cal Farley’s Boys Ranch Rodeo features youth from Cal Farley’s Boys Ranch and Girlstown U.S.A. Boys and girls ages 5 to 18 will compete in barrel racing, bronc busting and other events at the 67th annual rodeo on Labor Day weekend. The competition also serves as the annual homecoming for Cal Farley alumni. Will Rogers Range Riders Rodeo saw its 69th year this past summer and featured a variety of competitions including steer wrestling, saddle bronc riding and barrel racing. Sanctioned by the Texas Cowboys Rodeo Association, the amateur rodeo welcomes individuals who are not fulltime cowboys/cowgirls. The Amarillo National Center will house the WRRA (Women’s Ranch Rodeo Association) World Finals in October and will host it for the next five years. The rodeo will feature four-women teams competing in five events including sorting, branding, trailer loading, tie down/mugging and doctoring. Sixteen teams will compete in the finals. D For information on the Tri-State Fair and PRCA Rodeo, visit www.tristatefair.com. Tickets are currently on sale. For information on the WRCA World Championship Ranch, visit www.panhandletickets.com. Tickets go on sale June 1. For more information on Cal Farley’s Boys Ranch Rodeo, visit www.calfarleysboysranch .org. Tickets go on sale in July.

2011 | Discover Amarillo | 43


Swinging for a Cause Fundraisers play important role in golfing community By Drew Belle Zerby

Photo by Michael Schumacher

Ross Rogers Complex

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or Amarillo golfers, it’s not about making a hole in one; it’s about the whole community. With four public courses at two facilities and three country club courses, countless tournaments and benefits take place throughout the year. “We have a lot of charity events that are well supported,” says Sherwin Cox, Ross Rogers Complex golf pro. “We’re so fortunate to have different companies that are willing to step up and sponsor the tournaments because they want to give back to the community.” On top of major tournaments such as the Michelob Ultra Men’s City Championship, KVII Tall Tower Open and the Budweiser Partnership, Ross Rogers supports several organizations including High Plains Food Bank, Hispanic Chamber of Commerce and the Larry Wiley Memorial Golf Tournament, which has raised $130,000 over eight years for cancer research at Harrington Medical Center. The Teamsters Local 577 has raised $188,600 and awarded 346 scholarships over 29 years through its annual tournament. Eighty to 250 players usually turn out for Ross Rogers’ philanthropic tournaments, which donate $175,000-250,000 a year to area organizations, Cox says. “Golf isn’t just helping golfers,” he declares. “It’s helping local charities. And they’re enjoyable to do. You get to be around a lot of nice people.” Out of the 100 tournaments Comanche Trail annually hosts, 40 events are part of the True Blue Charity fundraisers, says George Priolo, Comanche Trail golf professional. “We’re in the business of promoting golf and supporting the community,” Priolo states. “The golf tournaments are a fun event for people to participate in. The charities are making money for their charities and with a fun event there’s an avenue to do really well on a one-day event.” Tascosa Lion’s Club has raised $10,000 through its tournament and donates the proceeds to the Lions International Crippled Children’s Camp and various community programs. Chili’s St. Jude, the March of Dimes and Wal-Mart’s Children’s Miracle Network tournaments always bring out large crowds, Priolo says. “Charity golf events are extremely important to the community here,” he adds. Amarillo native and pro golfer Ryan Palmer, who has won three PGA Tours and finished 10th at the 2011 Masters Tournament, heads the Ryan Palmer Foundation. The 501(c)(3) Texas non-profit corporation has raised hundreds of thousands of dollars for charitable organizations including the Children’s Hospital at Northwest Texas Healthcare System. But it’s not just charitable donations that have contributed to the


Photo by Michael Norris

Palo Duro Creek Golf Club

Amarillo Country Club Photo by Michael Schumacher

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The Courses Ross Rogers Complex Wild Horse and The Old Course 722 N.W. 24th Ave. 806.378.3086 Pro: Sherwin Cox

golfing community’s respected reputation. With its top facilities and low fees, Ross Rogers Wild Horse and Comanche Trail Arrowhead courses, both owned by the City of Amarillo, ranked best in the state for their dollar value by the Dallas Morning News. “We have very affordable, very good events that are very popular,” Priolo says. “People want to participate in charity events. They want to play golf.” With the assistance of the city and community, Amarillo’s golf courses are always on par. “The commitment by the city of Amarillo to having quality facilities is the reason for that,” Cox confirms. “Our mission statement [at Ross Rogers] is to give the best playing condition for the lowest prices possible. It takes commitment on everybody’s part to have a top-notch program and fortunately we have that in Amarillo.” Ross Rogers’ Old Course, which opened in 1940, is currently undergoing a $3.3 million renovation including an updated irrigation system and rerouted holes. The project is expected to be completed between the summer of 2012 and the spring of 2013, Cox says. D

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Palo Duro Canyon draws visitors from all over the globe

The Lighthouse

By Drew Belle Zerby

Photo by Michael Norris

Hiking trails in the canyon

46 | Discover Amarillo | 2011

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s the early-morning light lifts the curtain of shadows off the Texas High Plains, sunrays reveal ripples of burnt sienna, rust-red and gypsum white ribbons climbing up the cliffs. Light dances across the green gorge dotted with pinnacles and peaks, speckled with whitetail deer, Aoudad sheep and horned reptiles. Twenty-seven miles southeast of Amarillo lies the most spectacular geographical feature in the Panhandle, Palo Duro Canyon. With rock formations, mineral deposits and fossils testifying 240 million years of existence, Palo Duro has rightfully been deemed “The Grand Canyon of Texas.” As the second largest canyon system in the United States, roughly measuring 120 miles long and stretching 26,275 acres across Randall and Armstrong counties, crowds flock to the canyon. In 2009, 266,479 visitors entered Palo Duro Canyon State Park and more than 241,000 came through in 2010, according to the Amarillo Chamber of Commerce. But it’s the summer months that bring on the stampede. “[Numbers] will hit 40,000 and 50,000 visitors in June and July,” says Eric Miller, director of communications at the Chamber of Commerce, “And well over 30,000 in August. Those are our peak months. We are very seasonal.” As visitors enter the canyon, they can expect to be greeted by one of five longhorn steers grazing on the grasslands before they take the 800foot dip into the depths of the prehistoric gorge. “It’s always such a surprise when people are coming out who’ve never been here,” says Bernice Blasingame, Palo Duro State Park’s interpreter and education director. “They’re driving out Highway 217, there are grasslands, wheat farms, flat land, and then they get a little closer as they

AGN file photo

The Canyon Calls


to come the entrance and they get an idea. But when they start driving State Park, which opened on Independence Day in 1934, was the Civilian Conservation Corp. Six companies consisting of young unemployed men down, their jaws drop.” Carved into the eastern Caprock Escarpment of the High Plains and military veterans built many of the cabins, roads and trails that are because of erosion from the Prairie Dog Town Fork of the Red River still used by crew and visitors on the park’s 29,182 acres. Offering multiple campgrounds, including original CCC cabins, cow and millennia of weathering, this natural marvel was first inhabited by Paleo-Indian hunters of bison and mammoths between 10,000 and campsites, and 30 miles of hiking and biking trails leading to magnificent 5,000 B.C. Throughout the canyon, archaeologists have uncovered landmarks like the 310-foot Lighthouse hoodoo, Palo Duro is the ideal prehistoric artifacts ranging from stone tools and weapons to paintings retreat for nature lovers and athletes alike. Trails vary in distance and and carvings as well as fossils of extinct flora and fauna. Meaning “hard grades from the 1.5-mile Civilian Conservation Corp Trail and 3-mile wood” in Spanish, Palo Duro flourishes with hearty vegetation such as Capitol Peak Mountain Bike Trail or the 6-mile Lighthouse Trail and 11mile Givins, Spicer and Lowry Running Trail. prickly pear, mesquite and juniper trees. “Everybody I talk to is very impressed with it,” Blasingame claims. Humans have resided in the canyon for approximately 12,000 years. “They like the idea they can go down in it. They don’t Early settlers were nomadic tribes that hunted mammoth, have to stand on the top or do a really difficult hike. giant bison and other large game animals. Later, Apache Palo Duro State Park They can actually drive through it.” Indians lived in the canyon, but were soon replaced by hours of operation: While guests can opt for a less strenuous route Comanche and Kiowa tribes who resided in the area March and take their vehicle down into the canyon, they until 1874 when Col. Ranald Mackenzie led his Fourth Sun - Thu: 8:00 a.m. to 6:00 p.m. can follow Western tradition with horseback rides United States Cavalry to capture and relocate the Native Fri - Sat: 8:00 a.m. to 8:00 p.m. at Old West Stables. Visitors of all ages can enjoy Americans to Oklahoma thus initiating the Battle of educational programs and exhibits as well as Palo Palo Duro Canyon, a major battle of the Red River War. April - May Sun - Thu: 8:00 a.m. to 8:00 p.m. Duro’s renowned musical drama “TEXAS” (see page The southern Plains Indians including the Comanches, Fri - Sat: 8:00 a.m. to 10:00 p.m. 48) at the Pioneer Amphitheater. With a plethora of Kiowas, Kiowa Apaches, Cheyennes and Arapahos, activities and infinite beauty, Palo Duro is always surrendered and were relocated to reservations in the June - August drawing a crowd and will remain a vital piece of Indian Territory. 8:00 a.m. to 10:00 p.m. daily Panhandle and Texas history. Two years later, the Father of the Panhandle, Charles September “[Visitors] ask me, ‘What is the most photogenic Goodnight, and John George Adair established the JA Sun - Thu: 8:00 a.m. to 8:00 p.m. place in the park?’” Blasingame says. “And I tell them Ranch. At its peak in 1883, the ranch covered more than Fri - Sat: 8:00 a.m. to 10:00 p.m. ‘Anywhere you look.’” D 1 million acres and controlled more than 100,000 head of cattle. October - February Sun - Thu: 8:00 a.m. to 6:00 p.m. Throughout its history, diverse groups of people For more information, visit www.palodurocanyon Fri - Sat: 8:00 a.m. to 8:00 p.m. have made their way to Palo Duro Canyon and today is .com or www.tpwd.state.tx.us. no different. Paving the way for the Palo Duro Canyon

HALF PAGE HORIZONTAL 8” x 4.875”

2011 | Discover Amarillo | 47


“TEXAS” Outdoor Musical Drama Attracts Visitors to Area Family-friendly show brings the Panhandle story to life By Kay Paine

48 | Discover Amarillo | 2011

Photo by Stephen Spillman

n audible, collective intake of breath can be heard from the audience below as the lone rider on horseback gallops across the 600-foot rim of the Pioneer Amphitheater at the beginning of “TEXAS.” With the Texas Lone Star flag held high, the rider sets into motion another nightly performance of music, dance and drama under the stars in Palo Duro Canyon. “TEXAS” stampedes into its 46th season as the musical drama takes to the outdoor stage June 4 through August 20 at Palo Duro Canyon State Park. The Tuesday through Sunday show will make an exception this year for the Fourth of July, which falls on a Monday. “TEXAS” will perform on that Monday with the traditional holiday fireworks display following the show. “We will have additional displays of fireworks during the week leading up to the Fourth, too,” says Vince Hernandez, executive director of “TEXAS.” The family-friendly show’s characters and special effects bring to life the stories, struggles and successes of the Texas Panhandle settlers in the 1800s. And while the production’s 50th anniversary is still four years away, the planning has already started. “We’re going to have a big reunion and invite all of the many cast members back,” Hernandez says. “Anyone who has ever performed in Amarillo has probably been in ‘TEXAS,’ but there are other community leaders who have worked in other areas of the show. For example, Pat Hickman (chairman and CEO of Happy State Bank) holds the record for selling the most programs in a single season.” Last’s year attendance to “TEXAS” topped 61,000. “Every year has seen a steady increase in attendance since 2006,” Hernandez says. From 2003 through 2005, the traditional “Texas” show was revamped into “Texas Legacies” and attendance dropped from 79,000 in 2002 to 49,000 in 2005. But “TEXAS” is back and stronger than ever. “We can offer something that is not found anywhere else and that is ‘TEXAS,’” says Hernandez. “Every town has museums, water parks and so forth. We have a one-of-a-kind attraction.” New improvements this season include dressing rooms for the children in the show, new roofs and new paint. “We’re focusing advertising in the larger metro areas, such as Dallas and south Texas, with new family packages and hotel/show packages,” Hernandez says. “The tour bus industry is still a very strong industry and we are going after them aggressively.” “TEXAS” is produced by the Texas Panhandle Heritage Foundation. D

Photo by Roberto Rodriguez

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Residents Create a Wide Swath of Art Diverse artists bring beauty to the city By Kay Paine

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rt – or beauty – is in the eye of the beholder and for those who know where to look, Amarillo becomes an abundant canvas of galleries, collections, studios, instruction and working artists. The two largest and oldest art repositories are the Amarillo Museum of Art and Panhandle-Plains Historical Museum. AMoA, located on the Amarillo College campus, offers 16 to 20 changing exhibits annually. The museum’s collection includes a broad range of paintings, prints, photos and sculptures from the 20th century and Southeastern Asia works of art. PPHM, south of Amarillo on the West Texas A&M University campus, has more than 4,000 objects in its public art collection. The museum organizes exhibits emphasizing the pre-1950 American Southwest and also hosts traveling exhibits. On display now through Sept. 5 is PPHM’s portrait miniature collection painted by British and American artists between 1780 and 1850. The newest visual arts energy radiates from The Galleries at Sunset Center at 3701 Plains Blvd. Once the site of Amarillo’s first indoor shopping mall, the center now showcases a collective group of 55 galleries with more than 100 artists and an outdoor sculpture garden. Every month, First Friday Art Walks attract hundreds of people to the galleries where they view paintings, sculpture, pottery, photography, textiles, jewelry, collage, mosaics and printmaking. Local artist and the owner of Sunset Center, Ann Crouch, wanted to 50 | Discover Amarillo | 2011

The Galleries at Sunset

provide exhibit space and art instruction at the center. So, in addition to the individual artists’ galleries, she developed the Panhandle Art Center for shows and the Amarillo Art Institute for classes and workshops. The Art Institute offers classes for both adults and children with a focus on education and appreciation. Workshops range from paper making to the art of creative thinking and classes cover painting, drawing, clay and more. One of Amarillo’s most accomplished artists is Jack Sorenson. Known nationally for his Southwestern art, he sells his paintings through Joe Wade Fine Art of Santa Fe, N.M. Sorenson grew up on the rim of Palo Duro Canyon and his first solo exhibit of 23 paintings in Amarillo was a sell-out in 1975. Since that successful start, Sorenson has sold 2,000 paintings, created 60 national magazine covers and designed images for Leanin’ Tree, which have resulted in sales of 11 million greeting cards. This year Sorenson will be the featured artist in the “TEXAS” program. “Forty of my paintings will be in the program and some items in the gift shop,” Sorenson says. In September, the artist will present a workshop at the Amarillo Art Institute. “It’s a class for newcomers, only for people who have not taken one of my classes before,” he says. And since the artist only teaches one workshop each year, it should be a popular event. D

Photo by Michael Schumacher

AGN file photo

Jack Sorenson


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Programs enjoyed by people of all ages By Kay Paine

S

helve your old notions about what’s going on at the Amarillo Public Library. The Central Library in downtown Amarillo and its four branches are not just book depositories and hushed rooms, but beehives of projects, programs, events and instruction. The library collection includes more than 800,000 books, magazines and media materials that circulate nearly two million times per year. The library also maintains 83 public computers for internet access. “We offer a range of basic computer classes free of charge,” says Stacy Clopton Yates, public relations coordinator. The library’s newest instructional program is Read to Succeed, which offers free reading skills tutoring to adults. “It began in January and we have trained 12 volunteer tutors who actively work with 12 students. We provide the space and tools for them, and we would like to expand the program,” Yates says. And because the Amarillo Public Library System is a member and headquarters for the Harrington Library Consortium, the library can offer many online educational services, such as English as a Second Language courses or 22 other language courses, ranging from Japanese and Greek to Spanish and Hindi. Library programs include story time for young children up to seven years old, hands-on projects and programs for school-age children, social and educational programs for teens and enrichment programs for adults. School-age children can enjoy learning origami, a Japanese art form using paper, after-school activities making valentines, decorating backpacks or watching summer family movies and joining summer reading clubs. Teen events include a summer reading club and special monthly programs of video game tournaments, graphic novel nights, craft projects and homework and pizza nights. Activities for adults range from Open Mic Amarillo Nights for poets and poetry enthusiasts to the Downtown Lunchtime Book Club. Another Public Library popular event is the award-winning community locations: reading program, Amarillo Reads, which Central Library focuses on books through author visits, special 413 SE Fourth Ave. 806.378.3054 programs and library displays. “This is a book club for the whole city,” Yates Southwest Branch 6801 W. 45th Ave. says. “More than 100 people usually attend the 806.468.5600 author event.” East Branch This spring, a mystery was selected: “Death Along the Spirit Road” by C.M. 2232 E. 27th Ave. 806.342.1589 Wendelboe. Scheduled programs include Native American songs and stories, Native North Branch 1500 NE 24th Ave. Americans in film, historical presentations, 806.381.7931 dreamcatcher crafts and an appearance Northwest Branch by Wendelboe. 6100 W. Ninth Ave. “Last year more than 38,000 children and 806.359.2035 adults attended library programs,” Yates says. D 52 | Discover Amarillo | 2011

Photos by Roberto Rodriguez

Amarillo Public Library Buzzes with Activity


2011 | Discover Amarillo | 53


Record high temperature: 108 degrees on June 24, 1953; June 24, 1990; June 27-28, 1998

Record low temperature: 16 below zero on Feb 12, 1899

Record precipitation: One hour: 3.36 inches on June 24, 1948 24 hours: 7.25 inches on July 7-8, 2010 Calendar day: 5.74 inches on July 7, 2010 Monthly 10.73 inches in June 1965 Annually: 39.75 inches in 1923

Record snowfall: 24 hours: 20.6 inches on March 25-26, 1934 Monthly: 28.7 inches in February 1903 Seasonal: 50.9 inches in 1918-1919 Single storm: 20.6 inches on March 25-26, 1934 Snow depth: 17.0 inches on Feb. 26, 1903

Record pressures: Highest: 31.11 inches/1053.5 mb on Dec. 24, 1983 Lowest: 28.89 inches/979.0 mb on Feb. 9, 1960

Record wind speed: 84 mph* from the southwest on May 15, 1949. A tornado passed within 0.8 miles of the station. *This was a one-minute wind speed. The NWS has only recorded peak gusts on climate forms since 1971. Since then the peak gust is 81 mph recorded on Apr 19, 1973 and June 19, 2008.

Earliest freeze: Sept. 21, 1983

Latest freeze: May 7, 1915 and 1917 Source: National Weather Service in Amarillo

54 | Discover Amarillo | 2011

Cadillac Ranch

Weathering the Storms

Amarillo renowned for fluctuating conditions By Drew Belle Zerby

L

iving on the wide open plains makes residents wide open to Mother Nature’s ever-changing mood. The Texas Panhandle’s weather is a result of its temperate semi-arid climate, a region that receives low annual rainfall and supports short-grass or scrub vegetation. Resting on the western edge of Tornado Alley, which spans parts of Texas, New Mexico, Kansas, Oklahoma, Missouri and northwest Arkansas, Amarillo sits in a direct line of fire for twisters. From 1950 to July 31, 2009, the National Weather Service in Amarillo recorded 1,022 tornadoes in 23 counties throughout the Texas and Oklahoma Panhandles. The NWS recorded 16 tornadoes in 2009 and 43 tornadoes in 2010. Between the middle of May to the middle of June is the peak period for tornadoes, which usually measure within the lower F scale range. Thus far, no tornadoes have been recorded in 2011, but that doesn’t mean twisters still won’t pass through, says Lance Goehring, National Weather Service meteorologist. “The chances of seeing one are pretty good any given year,” Goehring says. While tornadoes have yet to make an appearance this year, Amarillo has been exposed to many other elements. Earlier this year, the NWS measured an average of seven inches of snow during the Feb. 9 storm and drifts of at least one foot covered parts of the city. But that blanket of snow has long melted and Amarillo is experiencing a dry spell. “Back in 1996 it was dryer than this,” Goehring reports. “This is the second driest span on record that we have.” Less than three weeks after the February snowstorms, wildfires spread throughout the Texas Panhandle with significant damage occurring in Potter County and Randall Counties. The NWS recorded a wind gust of 69 mph at the Rick Husband International Airport that afternoon. A combination of strong winds, low humidity, warm temperatures and a dryline resulted in outbreaks which burned around 110,000 acres and destroyed nearly 70 homes. However, Amarillo isn’t always thirsting for rainfall. While June may be the wettest month, the area is prone to flooding throughout the year as well. Before turning into snow, Amarillo experienced severe rainfall Nov. 11-12 that resulted in a flood. The NWS measured two to three inches of rainfall and three inches of snow Nov. 11. Seasonal threats may occur throughout the year in the Panhandle, but when the storm clouds begin to part and the sky clears, there’s no denying the pure bliss of sitting outside on a crisp Amarillo evening while admiring the dazzling sunsets. That should be our real claim to fame.D

Photo by Michael Schumacher

Amarillo weather records


Amarillo Attractions

Rain, wind or shine, the Panhandle is full of fun activities By Drew Belle Zerby

W

hen it comes to the Texas Panhandle, it’s not all about food. You’ll find a range of outdoor and indoor activities to keep you entertained. With parks, museums and shopping galore plus cultural attractions on the itinerary, you’ll have plenty to do.

On the Inside Amarillo College Natural History Museum: Ordway Hall, 22nd Avenue and Washington Street, 806.371.5081 Amarillo Museum of Art: 2200 S. Van Buren, 806.371.5050, www.amarilloart.org American Quarter Horse Hall of Fame & Museum: 2601 I-40 East, 806.376.5181, www.aqha.com Don Harrington Discovery Center and Space Theater: 1200 Streit Drive, 806.355.9547, www.dhdc.org Downtown Amarillo: Primarily S. Polk Street, 806.372.6744, www.centercity.org Galleries at Sunset Center: 3701 Plains Blvd., 806.353.5700, www.amarilloartists.com Harrington House: 1600 S. Polk, 806.374.5490, www.harringtonhousehistorichome.org Historic Route 66: SW Sixth Avenue, www.amarillo66.com Kwahadi Museum of the American Indian and Performance Center: 9151 I-40 East, 806.335.3175, www.kwahadi.com Movie theaters: Cinemark Hollywood 16, 9100 Canyon Drive, 806.352.5200 Tascosa Drive-in Theater, 1999 Dumas Drive, 806.383.3882 United Artists Amarillo Star 14, 8275 W. Amarillo Blvd., 806.468.6506 Varsity Theatre, 2302 Fourth Ave., Canyon, 806.655.9529 Westgate Mall Cinema 6, 7701 I-40 West, 806.352.8900 Panhandle-Plains Historical Museum: 2503 Fourth Ave., Canyon, 806.651.2244, www.panhandleplains.org Texas Pharmacy Museum: 1300 Coulter Texas Tech University School of Pharmacy, 806.356.4000, ext. 268 Westgate Mall: 7701 I-40 West, 806.358.7221, www.westgatemalltx.com

On the Outskirts Bar H Working Dude Ranch: 60 miles southeast of Amarillo. 2064 Bar H Ranch Rd, Clarendon, TX, 806.874.2634 or 800.627.9871, www.barhduderanch.com Bar Z Winery: 7 miles south of Amarillo off FM1541. 806.488.2214, www.barzwines.com Bob Wills Museum: 100 miles southeast of Amarillo. 6th & Lyles St., Turkey, TX, 806.423.1253 Buffalo Lake National Wildlife Refuge: 30 miles southwest of Amarillo. Farmto-Market Road 168, Umbarger, TX, 806.499.3382, www.fws.gov/southwest/ refuges/texas/buffalo.html Cadillac Ranch: 10 miles west of Amarillo on Interstate 40 Canadian Foliage Tour: 120 miles northeast of Amarillo. Every October. Canadian, TX, 806.323.6234‎ Caprock Canyon State Park: 100 miles southeast of Amarillo. 850 Caprock Canyon Park Rd., Quitaque, TX, 806.455.1492 The Cross of Our Lord Jesus Christ: 42 miles east of Amarillo. Groom, TX, 806.665.7788, www.crossministries.net Elkins Ranch: 25 miles south of Amarillo. 11301 East State Highway 217, Canyon, TX, 806.488.8752 or 800-865-2513, www.theelkinsranch.com Girl Scout Camp Kiwanis Bike Ranch: 7 miles west of Amarillo. W. Ninth Avenue and Helium Road, 806.356.0096 Lake McClellan: 60 miles west of Amarillo. Farm-to-Market Road 2477 north, 580.497.2143 Palo Duro Canyon State Park: 27 miles south of Amarillo. Canyon, TX, 806.488.2227, www.palodurocanyon.com River Breaks Ranch: 10-minute drive from Amarillo off Soncy and Durrett Drive 806.374.0357, www.riverbreaks.com Texas Alligator Ranch: 100 miles northeast of Amarillo. 1431 Hwy 15 W, Spearman, TX, 806.659.2924, www.texasgatorranch.com Wildcat Bluff Nature Center: 2301 N. Soncy Rd., 806.352.6007, www.wildcatbluff.org D

Amarillo Botanical Gardens: 1400 Streit Drive, 806.352.6513, www.amarillobotanicalgardens.org Amarillo Dragway: Burlington Road, 806.433.5377, www.amarillodragway.com Amarillo Zoo: Thompson Park, 2401 Dumas Drive, 806.381.7911, www.amarillozoo.org Amarillo National Tennis Center: 5000 S. Bell St., 806.359.2090 Splash Amarillo Water Park: 1415 S. Sunrise Drive, 806.376.4477, www.splashamarillo.com Wonderland Park: 2601 Dumas Drive, 800.383.4712, 806.383.3344 or 800.383.4712, www.wonderlandpark.com

Photo by Stephen Spillman

On the Outside

Palo Duro Canyon 2011 | Discover Amarillo | 55


Move In

All the help you’ll need to get settled Electricity Xcel Energy, Customer Service 800.895.4999 www.xcelenergy.com

Natural gas Atmos Energy, Customer Service 888.286.6700 www.atmosenergy .com

Water and trash City of Amarillo 509 SE 7th Ave, Room 102 806.378.3030 8 a.m.-5 p.m., Monday – Friday http://www.amarillo. gov/departments/ utilitybilling.html

Pathwayz Communications 4176 Canyon Drive 806.355.0551 Toll free: 888.778.4241 www.pathwayz.com Sanders Satellite Systems 2803 Hobbs Road 806.353.6706 www.sansat.com NTS Communications 806.376.7747 Toll free: 800.658.2150 www.ntscom.com AT&T Wireless 800.288.2020 www.att.com Suddenlink Communications 5800 SW 45th 806.358.4801 www.suddenlink.com

Recycling KB Recycling (curbside service) 1700 SE 16th 806.418.4390 www. kbrecyclingamarillo .com/

Cable Suddenlink Communications 5800 SW 45th 806.358.4801 www.suddenlink.com

Telephone AMA-TechTel 806.322.2222 Toll free: 888.797.1444 www.amatechtel.com

Internet Clearwire 866.877.3066 www.clearwire.com NTS Communications 806.376.7747 Toll free: 800.658.2150 www.ntscom.com Pathwayz Communications 806.355.0551 Toll free: 888.778.4241 www.pathwayz.com AT&T Wireless 800.288.2020 www.att.com

56 | Discover Amarillo | 2011

Whispering Pines ANTIQUES

Suddenlink Communications 806.358.4801 www.suddenlink.com

Vehicle registration Potter County Tax Office 900 S. Polk 806.342.2612 Randall County Tax Office 400 16th, #100, Canyon 806.468.5540 Randall County Annex 4111 S. Georgia 806.468.5564

Driver’s license Texas Department of Public Safety 4200 Canyon Dr. 806.468.1300

Voter registration Potter County Courthouse County Clerk’s office 900 S. Polk 806.379.2246 Randall County Tax Office 400 16th, #100, Canyon 806.468.5540 Randall County Annex 4111 S. Georgia 806.468.5564

806.373.8131

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John Broadfoot, Jr., LLC Pamela Radney-Vaughn Owner / Broker Owner / Agent 584.2397 584.4857

Will Orcutt 683.3060

Ali Beanes 346.7772

Nick Orosco 670.1578

58 | Discover Amarillo | 2011

Jimmy Chadwick 395.0279

Mike Perez 236.3346

Margaret Clawson 341.7076

Suzy Putman 674.8503

Haley Johnson 584.5987

Terri Richardson 344.0665

Jennifer Long 206.7299

Paul Schnatz 236.8981

Mozell Matlock 584.4568

Kristi Rohrs Sales Coordinator

Merlina McAffrey 674.7653

Cathy Wood 433.2687


Visit one of our many convenient locations in Amarillo. © 2010 McDonald’s®. At participating McDonald’s®. 2011 | Discover Amarillo | 59


A D O C O L O R

Join us for a rich line-up of events, this summer. ANNUAL SANTA FE TRAIL FESTIVAL, 2nd Weekend in June:

26th

Festivities include live music, street dance, carnival rides, historic reenactments, native american and folklore dancers, car & bike show, 5K run, pet parade and much, much more. Call 719-846-9285 or visit TrinidadChamber.com for more information.

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TRINIDADDIO BLUES FEST 13, Weekend before Labor Day: Another World-Class Lineup for 2011! Thousands will pack Central Park again this year to enjoy the best Blues talent in the country. To purchase tickets online, visit Trinidaddio.com

ANNUAL LABOR DAY WEEKEND FESTIVITIES, Labor Day Weekend: Festivities will include county fair, carnival rides, rodeo dance, live music, rodeo events, BBQ, dance performances and annual Labor Day Parade through Main Street in Historic Trinidad, Colorado. Call 719-845-0711 or visit TrinidadRoundup.homestead.com for more information.

Call 1-866-480-4750 or visit TreasureTrinidad.com for more info. Paid for by the City of Trinidad Tourism Board. Š Copyright 2011. All Rights Reserved.


Highway 287 North at Thompson Park Mon-Thur 7 to 10 PM | Fri 4 to 10 PM | Sat - Sun 1 to 10 PM Help celebrate 60 Years with us July 4th 1 to 8 PM!

*

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 

You’ve chosen a great place to live, work and play. Residents of the Texas Panhandle also value the advanced healthcare services of Northwest Texas Healthcare System, conveniently located near their homes. ������������������������������������������������������������������������� �������������������������������������������������������������� ��������������������� ���������������������� ������������������������������������������������������������ ������������������������������������������������������� ����������������������������������������������������������������

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