K-Food Story

#Cha Eun-woo #Astro #Dubu-Kimchi

Cha Eun-woo, Aka Face Genius

Cha Eun-woo who is called “face genius” for his stunning looks has now become an all-around entertainer. He is playing all over the ground, appearing in variety shows, pictorials, and commercials while doing his main business as a singer. Recently, he is playing a male lead in a TV show, True Beauty, and receiving favorable reviews on his acting from viewers. Also, he took the first spot in a poll of idols who would be the hero of 2021 conducted for fans around the world. This result shows that he is undoubtedly a global trend.

Hot on SNS Along with True Beauty

Cha is now in a TV show, and his beauty enthralls fans. Recently, he uploaded a post that reads “Finally #True Beauty #Tune in live” on his SNS with photos. He posted it to mark his role in the show, True Beauty. The post received as many as 2.6 million likes and 47,000 replies just ten hours after being uploaded. Netizens reply like “I love you”, “You the best”, and so on.

True Beauty is a TV drama adapted from a Korean webtoon that is popular online. It is a romantic comedy in which a girl who has an inferiority complex about her appearance finds a way to make herself look pretty with makeup on and meets a boy(played by Cha) who keeps secret wounds himself, and they grow together. In the meantime, Astro, a six-membered Korean idol group to which Cha belongs, is also very active, performing with songs including “One&Only”, “Gateway”, and “We Still”.

Additional Information

Astro, Next-Generation Star Leading Korean Wave

Astro is a Korean boy band with six members-Cha Eun-woo, Moon Bin, MJ, JinJin, Rocky, and Yoon Sanha. This idol group made its debut with its first mini-album, Spring Up, on February 23, 2016. Just in a week after the debut, the song ranked sixth on the US Billboard World Album Chart and came tenth on the KPop Chart of Tower Records Japan. Recently, the group was awarded at the Korean Culture and Entertainment Awards and has emerged as a next-generation star who is expected to lead the Korean Wave.

K-FOOD Charms Introduced by Cha Eun-woo

Recently, Cha has completed his activities as a public ambassador for Korean agricultural products and food after Astro took the role last year. Cha and the other Astro members, who were appointed as the ambassador due to their fresh and refreshing image, have worked hard to promote so-called K-FOOD. They worked as a model for pictorials for promoting fresh Korean produce including shine muscat, paprika, and strawberry. At a setting for the shooting, Cha picked strawberry as his favorite fruit.

They also appeared in a web-drama to promote the export of Korean agricultural products and food. This short film, which shows recipes for dak-galbi(spicy stir-fried chicken) and tteokbokki(stir-fried rice cake) that are also popular abroad, attracted a great deal of attention. Cha introduced a special type of tteokbokki made with strawberry jam. It is said that members who appeared in the drama made every effort to promote the hidden charms of K-FOOD by visiting local producers and production sites themselves, and did many other things to show how charming K-FOOD really is. The web-drama was produced targeting the global market for Korean agricultural products and food with subtitles in various languages including English, Chinese, Japanese, Vietnamese, Thai, Indonesian, and Russian.

Tip Watch the Web-Drama Here! https://tv.naver.com/v/10584322

Cha Eun-woo Eats Each Year

Cha Eun-woo is known as one of many Korean stars who love eating foods. Although he seems to control his diet as a K-Pop idol, he does not care very much about it in reality. This is backed by his group members. They said they witnessed Cha looking for food while hanging around a refrigerator when he is hungry, even at dawn. In fact, Cha did an eating show with Yoon San-ha, one of the Astro members, at V-Live, a Korean live video streaming service.

He also showed that he has good taste in food, and Baek Jong-won who is a famous Korean chef and food researcher was admired for that. Cha, who is also such a gourmet, has some special soul food that he cherishes. It is dubu-kimchi, a dish made with dubu(tofu) and stir-fried kimchi. He said on a TV program that, ever since he was an elementary school kid, he has been eating the dubu dish each time a new year comes around. He reminisced, “I used to eat dubu-kimchi after seeing a sunrise on a hill around my grandma’s house on a new year’s day.” He continued, “So, I usually order dubu-kimchi when I eat out at a restaurant” showing his affection for the food.