Trending: Videos

#trending: videos enhance your member profile to win new clients

by Paul Albee, Managing Partner, ATS Design Group, Syracuse, NY

Let’s face it, the vast majority of consumers prefer video content instead of reading. This has led to an explosion in online video. Video is one of your most powerful (and easy to produce) tools to engage, create trust, convert and generate new sales leads.

In the world of hair replacement, potential clients can be nervous and hesitant to talk to salespeople. This is where video can be used to let them get to know you, create a sense of trust, and nudge prospects into becoming qualified sales leads.

Unlike other online resources, statistics have generally shown that visitors who look for a hair loss specialist are in the later stages of making a decision to do something about their hair. They are farther down inside the “buying funnel.” So it only makes sense that, knowing this, members should maximize the content in their member profile to optimize the opportunity to attract and engage these more-qualified sales opportunities.

#AttractEngageConvert

Now, in addition to providing detailed contact, product and services information to the public in your AHLC member profile, along with an extensive photo gallery, you can display your most compelling YouTube or Vimeo videos as an integral part of your member profile page.

The ROI of Video Marketing

Small business owners who have not embraced video as part of their marketing plan often ask “is video marketing really worth the effort?” Research shows that without a doubt, it is. In 2020, a survey of small businesses using video as an integral part of the marketing plan found:

▶ 89% of small business marketers said video gave them a good ROI.

▶ 83% said video helped them with lead generation.

▶ 87% said video has increased traffic to their website.

▶ 80% said video has directly helped increase sales.

Video is one of the best ways to get up close to your prospects and convert them into loyal customers. Video can give them a real glimpse of who you are, why you are passionate about what you do, and why they should engage with you and your business.

Given the enormous power of testimonial and explainer videos in the hair replacement industry, the more prospective clients know about you, your passion for helping them with their hair issues, and your willingness to share with them online, the more likely they are to pick up the phone and call, and the more likely you are to gain a valuable, long term client.