Trending: Social Media

what works and what doesn’t

By Megan Helfond, Marketing Specialist, Jon Renau

Consider one of the most valuable reasons users will follow you – quality content. With an ever-changing landscape of online trends, you need to be sure to bring originality to stand out.

Focus on the main goal: to create social media content that attracts, engages, and creates value for potential and current clients.

We’ve put together the following tips for creating valuable content.

Capture Lifestyle Imagery

Current and future clients want to see the work you do and how you impact others through your business. One way to do this is by posting lifestyle images on social media. These are photos with one or more client pictured in a salon or hair-related activity. Lifestyle images tend to be more realistic and perform better than static images of only products, for example.

One crucial step before taking lifestyle images is to be aware of lighting and backgrounds. Regardless of the camera you use, an important part of taking images in your salon or hair replacement center is lighting. Choose an area where a window or bright natural lighting is behind you (the photographer). This can be outside but ideally out of direct sunlight and in the shade. When the best lighting is taken into account, this

Megan Helfond

photo can be of a client with a neutral backdrop such as a brick wall or simple chair set up. Another idea is to use “portrait mode” on an iPhone if you have a busy background that needs to be blurred.

Transformations

While some of the most incredible hair transformations require long hours, it’s captivating to see how before and after images change a person’s look and attitude. It ties in the emotional aspect of why we choose to be in this industry: to help your clients gain more confidence and change their lives for the better.

Utilize User-Generated Content

Reposting what others are already saying about you online shows potential clients what you are capable of accomplishing. User-generated content is proven to perform better than most other content types. Using images taken by clients also increases their satisfaction because it makes them feel they are included and an important part of the brand.

Also, it’s much easier to repost content that has already been created! Simply thank your client for posting their experience, request approval to repost, and once you get the thumbs-up you can repurpose it for your own social media. Plus, it creates a sense of support and community. Consistency

Keep in mind that social media users value quality over quantity. What should be considered most is the meaningfulness of your posts, not if you’re posting several times per day. Be purposeful in what you share!

Analyze

When you have clear goals, targeted content, and measurable objectives you are more likely to achieve success. From this, you can focus on what trends and what performs best on your page so it will lead to a higher audience engagement compared to your competitors.

Adjust your tactics and plan accordingly.

All in all, it’s important to consider content that is likable, shareable, and overall pleasing. Constantly evaluate your social media performance to understand what you can do better. If you are well versed in the social media world, it can lead to an increase in potential clients and positive word of mouth online conversation.