#trending social media what works and what doesn’t By Megan Helfond, Marketing Specialist, Jon Renau Consider one of the most valuable reasons users will follow you – quality content. With an ever-changing landscape of online trends, you need to be sure to bring originality to stand out. Focus on the main goal: to create social media content that attracts, engages, and creates value for potential and current clients. We’ve put together the following tips for creating valuable content.
Capture Lifestyle Imagery Current and future clients want to see the work you do and how you impact others through your business. One way to do this is by posting lifestyle images on social media. These are photos with one or more client pictured in a salon or hair-related activity. Lifestyle images tend to be more realistic and perform better than static images of only products, for example. One crucial step before taking lifestyle images is to be aware of lighting and backgrounds. Regardless of the camera you use, an important part of taking images in your salon or hair replacement center is lighting. Choose an area where a window or bright natural lighting is behind you (the photographer). This can be outside but ideally out of direct sunlight and in the shade. When the best lighting is taken into account, this
Megan Helfond
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