Is Alternative Hair 'Reel' Magic? By Jeanne Beirne, CEO and founder of Tabengin Consulting, Atlanta, Georgia In these days of instant media, how do you get your message out to the masses? Well, social media and the hair restoration and replacement industry easily go together like peanut butter and jelly.
Why? Because hair restoration and replacement is a visual art form and you are a visual artist who is also selling lifechanging products. I know this because I wear hair and I am a social media strategist. Video is driving immense growth in social media and that includes Instagram.
It may seem overwhelming but let’s just talk about the power of Instagram Reels and how they can help you. Instagram Reels are informal mini commercials (15-30 seconds) for your business. The best part is that they are free. They can help you grow your following. Reels have a long shelf life so viewers will see them and you can share them to your stories and your feed. Also Reels, like your Instagram feed, expand your reach to new clients and customers. Reels are similar to TikTok and you can repurpose between the platforms (just remove any watermarks) and the only investment you really have to give is your time.
A Case Study: I have a client, Cura Hair Solutions, that has a Reel that has gone viral. She had less than 1,500 followers on the account prior to the viral Reel. In three weeks, the Reel went from 0 to 1.9 million accounts reached. Cura Hair Solutions has more than 4,500 followers now. This is excellent for a niche industry.
Why did it go viral? A Reel can go viral by itself, but for Cura Hair Solutions, there was the consistent posting of Reels, over 90 reels, for five months prior to it going viral. Cura Hair Solutions has had many Reels crest over 3,000 views each, 28
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