Lights, Camera, Action Get Creative with Your Video Content By Paul Albee, ATS Design Group
One of the reasons video is so emotionally compelling is that it tells a story in which viewers can become emotionally involved. Stories evoke emotions and create connections that people remember. Business is about relationships. And attracting and retaining customers, and by extension, customer referrals is, at the end of the day, about trust and authenticity. Video has been shown over and over again to be one of the best ways to build trust in you, your studio and your passion for helping others. Video provides a simple way to access information quickly and easily, which is why it has grown in popularity in such a short period, especially on social media. From a business owner's perspective, the numbers are impressive: Video has been shown to increase brand awareness by up to 54% and lead generation by up to 66% per year. And creating quick, informative videos has become so easy that there is no reason not to take advantage of the medium to help boost trust in your studio and increase your brand recognition and authority in the eyes of clients and prospects alike.
Video's Effectiveness in Brand Building Video is extremely effective in building brand awareness and brand recall. Images, testimonials, success stories, product demonstrations, and explanations demonstrate your knowledge and expertise and work together to capture the attention of prospective clients and help them to get to know and trust you. Video also works to generate brand recall, fostering not only trust but brand loyalty. This can be especially helpful for independent studio owners who are competing with well-known national brands in their marketplace.
What Types of Videos Should I Make? The most effective brand-building videos are not outright sales pitches, but rather are focused on increasing awareness and trust. One video might be 90 seconds on the difference between human hair 16
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