5 Things You Can Do to Promote a Sense of Community By Jeanne Beirne, Founder and CEO, Tabengin Consulting One of the first things to understand about social media is that it is social. It is not traditional advertising for your product, but rather an entity that rewards community and your engagement. This requires a different strategy and one way is to build a community. You are building content for your followers and potential followers. Always remember to put people first and your brand second because they are the main character. It is important specifically in this industry to understand that your followers are at different stages of understanding their hair loss and are trying to discover what will work for them. You
are there to help them and be that resource when they are ready to move forward with a hair loss solution.
How do you engage and build your community? Content: The content that you post should speak to them, engage them, educate them and entertain them. It all starts with your content. • People will only engage with you if you provide them with lots of value and solve their problems. • Create content that actually helps your community — snackable-sized how-to videos or quick Q&As. Human Interaction: Your followers want to know they can have a conversation with you. CONTINUED ON PAGE 27
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