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What can we do for you next?

800-327-5555 which should be a paid service, you will analyze the scalp and hair using various tools, and enter into a much more detailed consultation questionnaire. This differentiation can be done by pre-screening on the phone, or can also be done once you sit down with the patient. Your initial “discovery” portion of the consultation process will help you determine if this client needs a full-scale hair loss workup, or is simply looking for a hair system, hair transplant, or platelet-rich plasma treatment. For example, men with moderate to advanced androgenic alopecia generally do not require a full analysis, as the cause of their hair loss is usually obvious. In these cases, we move into a sales consultation for our various solutions.

This may lead to some confusion in marketing, as many studios like to advertise a free consultation. In our salon, we do still offer an initial free assessment, and it is during this initial consultation that we can determine if the client needs the full scalp analysis. However, if you have the details of your trichology services on your website, including consultation fees and services, many patients will call and book for this specific service, making the screening process moot.

What is Needed

In Canada, there are several requirements that should be met to offer trichology services. The first is the training. There are three major sources of specific Trichology training that I am aware of. In order to avoid the promotion of these facilities I will not offer any details, however, interested parties can contact me, or simply Google “certified trichologist training.”

Outfitting your studio is not difficult once you are trained. You will need a consultation room, which most studios and salons will already have, a computer and a good digital microscope for scalp analysis. There are other tools that you will learn about in your training that you may choose to use. A more detailed questionnaire will also be provided in your training.

To take your trichological analysis to the next level, I also recommend getting teamed up with a nurse practitioner or general practitioner who can offer:

1. Blood test requisitions

2. Simple prescriptions for finasteride, oral minoxidil, steroid creams, spironolactone

3. Referrals to other specialists for biopsies, or clinical injectables. Incidentally, if you have access to a trained registered nurse, you can offer some of these services in your clinic, such as plateletrich plasma treatment.

4. Approvals for services like platelet-rich plasma treatment.

This opens up our ability to offer even more services such as platelet-rich plasma injections. It is also important to note that once these trichology clients undergo their analysis and have a complete understanding of hair loss from a trained professional, they are most likely going to come to you for any of their future hair and scalp needs. So many of these clients do turn into hair or scalp treatment, hair transplant and hair system clients.

From Salon to Clinic

Adding trichology to your hair replacement studio or salon definitely raises the bar on several levels. The complete hair loss clinic will be able to offer a level of expertise your competition does not have. It also adds the possibility for several more revenue streams. When you list these services as well as the team members on your website (RNs, NPs), referrals start to pour in from other professionals. This approach has been so powerful in our Toronto clinic that we no longer need to advertise any of our hair loss services. Our Google presence has shot up to the first page for most keywords, and we are now booked at least two weeks out just for consultations. Aside from this, we’ve added several revenue streams, which can also be offered to our existing clientele, and raised our legitimacy far above any of our competitors.