SPECIAL SECTION
New Campaign, Products and Programs It’s an incredible time to be a part of the alternative hair industry helping women feel confident and beautiful in wearing hair. As we look forward to 2024, Follea by Daniel Alain will be introducing a new campaign celebrating real women and their stories of living with hair loss and wearing human hair wigs and toppers to inspire others to feel encouraged to start their own journey. In addition, we will be introducing a new Petite Grande Topper and a new short, Pixie Wig to provide more options for women looking for the best pieces that offer versatility and confidence in finding the right wig or topper for their hair loss needs. We also look forward to launching new, comprehensive B2B programs to support retailers in growing their business by driving direct leads and providing ongoing support to realize increased retailer growth and success in 2024. Daniel Alain is continuously seeking strong, first-in-class, professional retail partners to provide the absolute best experience to women seeking the utmost in luxurious alternative human hair solutions and high-level customer service to feel beautiful and confident in wearing the industry’s most natural-looking alternative hair. 40
THE LINK MAGAZINE
