The Link, Issue 19 by The AHLC

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The Voice of the AHLC

ON THE COVER 7 Hair Replacement Primer

10 Are You Prepared to Open Your Own Studio 14 The New Client Journey

FEATURES

The best way to succeed is to discover what you love and offer it to others in the form of service, working hard, and allowing the energy of the universe to lead you. – Oprah Winfrey

5 12 16 20 23 24 26 28

From Salon to Supplier Staying Current Why Trichology Will Grow Your Business Education: The Key to Being Your Best Changing of the Guard Common Ordering Misteaks 3 Types of Scarring Alopecia Natural Hair Eyebrows

IN EVERY ISSUE

30 33 33 34

AHLC Academy “Connecting” at the AHLC Conference New Members The Link: Out & About

Subscription Information:

Subscriptions to The Link, The Voice of the American Hair Loss Council are mailed FREE to members of the AHLC within the continental United States. International members are provided digital copies free. Please contact us for additional shipping rates if you are an AHLC member outside the US and wish to receive a printed edition. To become a member, renew your membership please contact Betty Ann Bugden, Membership Director, 570-462-1101 or log on to www.AHLC.org.

Issue 19, Autumn 2016

The Voice of the AHLC

LETTER FROM THE EDITOR by Janine Thornhill, Editor, The Link Magazine The Link, The Voice of the American Hair Loss Council is the official, quarterly publication of the American Hair Loss Council. For information on advertising or contributing to content, please contact us:

We are part of a great industry. One of the things that makes our industry so great is its people. We are creative, passionate, driven and best of all, most of us are friends. Recently we had the opportunity to visit and spend some time with a few of our vendors. We appreciate each of our hosts for taking the time out of their busy schedules to welcome us and show us around. See page 34. There is always something new to learn. Our vendors are constantly expanding, developing new processes and products and educating cosmetologists in order to meet the needs of the hair loss clients. Many offer certifications and education. Be sure to see those listed on page 30.

The AHLC is proud to be involved with and support Modern Salon’s Hair+ Summit in Atlanta, October 16-17. This event is dedicated to connecting salon professionals with information and starting a conversation surrounding hair loss/thinning and what solutions are available. We will be there to answer questions and engage in conversations surrounding all things hair restoration.

The American Hair Loss Council 30 South Main, Shenandoah, PA 17976 615.721.8085 or info@ahlc.org

The Link Staff:

Editor: Janine Thornhill Design and Layout: Thornhill Creative Creative Director: Terrell Thornhill

Thanks to Our Contributors:

Mercedes Farinas, Owner, Hairattage Image Consultants,Inc, Hialeah, FL Flora Fuentes, Owner, Unique Hair Concepts, Ardsley, NY and US Director for Cesare Ragazzi Laboratories Rhonda McCarthy, Vice President of Sales, HairVisions International, Ft. Lauderdale, FL

Carla Najar, Marketing Manager, Jon Renau | easihair, Vista, CA Johnny Plant, Artistic Director, Evolve, Bonita Springs, FL Lindsey Reinke, Technical Services Manager/Educator, IHI, Chanhassen, MN

I am glad that there is a strong connection between the beauty industry and the hair restoration segment. We are natural allies. I have no doubt that a partnership between the two industries will be mutually beneficial. – Steve Reiss Publisher, Modern Salon

Because of Modern Salon’s current Hair+ focus and in accordance with our mission to recruit and educate salon professionals interested in helping clients with hair loss, a portion of this issue’s content is written to that end. We have great content that covers rare types of alopecia (page 26) to a basic primer with common industry terminology (page 7). We are putting the finishing touches on our annual conference details. Each year we have over 20 vendors both displaying and teaching. We are the only organization focuses on hair restoration. We provide the unique opportunity to interact with both vendors and your peers. We will be in Orlando, April 29-May 1. Check out details on page 32.

As always, thank you to each of our advertisers and contributors. You are what makes us great!

4 Issue 19, Autumn 2016

Chelsea Savage, East Coast Sales Representative, Dimples USA, Los Angeles, CA Kate Weissing, Director of Marketing, New Image Lags, West Palm Beach FL Jackie Yu, President, Hairart Products, Gardena, CA

AHLC Board of Directors Peggy Thornhill, President Joseph Ellis, Vice President Susan Kettering, Executive Director Betty Ann Bugden, Treasurer/Membership Director Laura Cole, Secretary Marsha Scott, Past President The opinions expressed in The Link, The Voice of the American Hair Loss Council are those of the authors and do not necessarily reflect the views of the American Hair Loss Council. The advertisements in The Link do not necessarily reflect the beliefs, opinions or attitudes of the AHLC and does not imply product or service endorsement. The American Hair Loss Council © All rights reserved. Reproduction in whole or in part without written permission is prohibited. Published for the AHLC by Thornhill Creative. www.thornhillcreative.com

The Voice of the AHLC

From Salon to Supplier Lindsey Reinke, Technical Services Manager/ Educator, IHI

f you would have asked me in 2002 what hair replacement was I am pretty sure I would have guessed it was a band! I could have never known, fresh out of school that my entire career would revolve around those two words.

Over the past 14 years I have thrown myself fully into the hair replacement industry. The first time I volunteered for Look Good Feel Better at the American Cancer Society I was hooked, I actually cried in my car after the first class because I felt guilty about how good it felt to help those women. I have let my passion for helping people coupled with my thirst for knowledge drive my career. I have owned a salon and worked with clients for years and in 2015 decided to take my firsthand knowledge of this industry to “the other side.” In August of 2015 I proudly took the position of Technical Manager at International Hair Goods, Aderans. As a salon owner and technician I had been a customer of theirs for many years. I also had the advantage of both receiving and teaching many of their educational classes.

Coming from a salon to working for a supplier has been an extremely eyeopening experience. There are so many days I wish I could go back to the salon and apply all the things I have learned! I am always amazed at how many ways you can go about achieving one result and how some of the oldest, most simple concepts are still the most effective. I get so excited when learning tricks of the trade and new innovative ideas which help better serve clients better. Working for a supplier allows me to be a part of the future of this industry and allows me to travel to places like Japan, visit our factories and work with some of the best research and development teams. I take the suggestions our customers make, on ways to make products better, and apply them to things I have done in the salon. As someone who speaks fluent “hairstylist” I can help

Lindsey Reinke

customers translate ideas and concepts into order forms. I get to keep my love and passion for this industry and to apply it to the future of this business.

Issue 19, Autumn 2016

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The Voice of the AHLC

Hair Replacement Primer Whether you are new to hair replacement or an old pro, brushing up on the latest industry terminology is essential to clear communication with your suppliers, customers and staff. Take a minute, and let us know if we missed anything.

Terminology Hairpiece / Hair System Covers a portion of the scalp. Adds volume and/or length to existing hair. Custom Made from a mold or template of client’s scalp to meet their specific needs.

Honeycomb Wefting / Integration System Used in either a full or partial hairpiece. Made with open holes designed to pull natural hair through. Size of the holes determined by client’s hair density. Base material allows natural hair to be pulled through to blend with hair on the unit. Creates more volume and or length.

Cranial Prosthesis Term used for a medical wig. Can be removed daily.

Base material Gives wig shape. Made from a variety of materials ranging from polyester, nylon mesh, silicon, polyurethane and lace.

Hand-Tied Individual hairs are tied and knotted by hand onto wig cap/ base. Offers styling flexibility. Resembles the movement of natural hair.

Add-Ons A partial hairpiece. Temporarily attaches either by interlocking combs or butterfly clip to natural own hair. Can add instant length and/or volume.

Unprocessed Hair Human hair that has not been chemically treated. Also known as virgin hair.

Toppers / Top of the Head Partial piece that fits on the crown. Adds volume and/or length.

Wig Types Machine-Made Made from wefts of hair sewn on by a machine Capless Wig /Wefted Similar to standard cap type. Does not have closed lace layer. Allows for good ventilation. Natural hair can be pulled hair through. Lightweight Chemo Cap Attached to elastic. Fits securely. Good for those with sensitive scalps. Adjustable Cap Adjustable tabs extending from crown to nape of cap. Memory Cap Replaces wide stretch lace with thinner stretch material. Molds to the shape of the head for a more secure fit. Standard Cap Most affordable. Usually made with machine-made wefts connected to a material insert at top.

Monofilament / Mono Top Fine, breathable nylon or silk mesh. Hairs are individually hand-knotted into the mesh. Practically invisible against the scalp and allows natural skin tone to show through giving the part a natural appearance. Recommended for hair loss patients. Very comfortable Lace Front Piece of mesh material is inserted into the front hairline. Hairs are individually hand-knotted into the mesh creating a realistic-looking hairline. When properly attached with copolymer adhesive is practically undetectable. Can be more expensive and requires specific maintenance. Velvet Front A small piece of velvety material inserted into the front hairline area. Human Hair Wigs Made with human hair primarily cut in India, China and parts of Europe. Durable require more maintenance than synthetic wigs. Although these wigs are heavier and more expensive than synthetic ones, they feel more natural. Issue 19, Autumn 2016

The Voice of the AHLC

Hair Types Virgin Unprocessed High quality human hair that has not been chemically treated in any way (processing removes the cuticle) but only sanitized and blended. Cuticle stays in the same direction and is preserved to maximize quality. This type is the most natural looking and the most comfortable. Remy Human Hair Usually Indian. Harvested from root to end with the cuticle facing the same direction, which prevents tangling. Easy to care for. Textured Relaxed Human Hair Specially processed to give a relaxed, textured appearance and feel. Used for ethnic clients. Baby Hair Small strands of hair, often curly at the base placed at the front hairline. This creates a realistic look. Can often camouflage the edge of the wig. Much of the time angora and/or baby Yak hair is used to replicate baby hair.

Wig Cap Sizes In Inches * Sizes can vary depending on manufacturer. It is important to measure the width of the nape to be sure that the wig is not too wide, insuring proper fit.

100% European Human Hair Another name for Caucasian hair. The cuticle of this type of hair has been retained and undergoes a special process that prevents tangling as well as helps maintain quality. European hair is a bit finer, flatter and smoother than Asian hair. It has a soft texture and is available with a wave but rarely very curly. Since it is less plentiful, it can be more expensive. Virgin Russian Hair Due to its fine hair strands, easy movement and amazing durability these qualities make this hair the most expensive. Synthetic Hair There are different types of synthetic materials made from polyester, acrylic or polyvinyl chloride (PVC). Some are not heat resistant and require specific styling products. Others are manufactured in a way that enables curling or blow-drying. Can look like human hair and dries quickly. Durable and less expensive. There is a more expensive synthetic/human blend. It is low heat tolerant and gives the style of the wig more body than an all human hair wig/hair system.

Measuring for a Wig

Petite/Children’s Front to back 12 1/8 Ear to ear 10 ½ Circumference 19 Petite/Average Cap Front to back 13 3/4 Ear to ear 13 1/4 Circumference 21 1/4

Front to Back

Ear to Ear

From the front hairline across the top of the head to the back nape.

From the top of one ear to the other, across the top of the head.

Average Front to back 14 1/4 – 14 1/2 Ear to ear 13 ½ Circumference 21 1/2 – 22 Average/Large Ear to ear 13 3/4 – 14 Front to back 14 3/4 – 15 Circumference 22 1/2 – 23 Large Ear to ear 14 Front to back 15 1/4 – 15 1/2 Circumference 23 1/4 – 24

8 Issue 19, Autumn 2016

Circumference

Nape

The circumference of the hairline, under the occipital boneat the back.

The width of the nape, side to side at the nape line.

We asked Cosmetoligists:

What do you tell clients who are losing their hair?

Many did not know the answer.

We want to help cosmetologists, help their clients. I N T R O D U C I N G

The American Hair Loss Council Sponsored Membership Program This program designed to help cosmetologists learn more about the causes and treatment of hair loss, with the goal of becoming an AHLC Certified Hair Replacement Specialist. In addition, the program allows licencesed cosmetologists to attend our members-only, Annual Conference with three days of education from over 20 different hair replacement vendors and manufacturers at the same rate as members; $425. As an AHLC Sponsored Member, you’ll have one-on-one, direct access to the best-of-the-best in Hair Replacement; Our members.

Two-year program Cost: $375 a year Must attend 3 AHLC-approved, hands-on educational workshops pertaining to: • Men's hair replacement • Women's hair replacement • Extensions • Business best practices

The American Hair Loss Council is the only not-for-profit trade association serving the hair restoration industry. Our members consist of highly trained hair replacement specialists and technicians, certified trichologists, extensionists, wig fitters, and hair transplant surgeons, as well as manufacturers and distributors of industry related goods. We provide education, accreditation, peer networking and support among medical and non-medical hair restoration professionals while providing support for individuals suffering from hair loss.

615.721.8085 • ahlc.org

The Voice of the AHLC

Are You Prepared to Open Your Own Studio

or Expand Services to Include Hair Replacement? At some point every stylist is going to have a client say, “I feel like my hair is getting thin.” Clients look to you, the professional, for answers. Hair loss is devastating, regardless of the amount of thinning. As a professional you need to be able to address your clients’ concerns. If you have tried to hide the hair loss with color or haircuts that minimize the thinning to no avail, now is the perfect time to considering getting into the hair restoration business.

Susan Kettering, Executive Director of the AHLC, Owner, HRI of Pennsylvania

t is one of

the most rewarding career moves you could ever make. Nothing can compare to the feeling you get, and your client experiences, when you turn them back to the mirror and they say, “It’s me again!” Moving into hair restoration will take some research and training. We’re here to help!

Important things to consider: Research Your Competition Decide what type of hair replacement center you want to have. If your salon caters to more men then women you may want to use those skills to cater to your male clients. If your salon base is female, you may want to base your education on your female market. Perhaps consider expanding to catering to both men and women.

Consider Offering Multi-Therapeutic Services. Work with hair transplant doctors. If this is your goal, find a board certified hair transplant doctor or doctors who may want to work with you on a referral basis. Introduce your clients to Low Level Laser Light Therapy, LLLT, along with product lines that maintain and regrow hair. Offer in-house, FDA cleared salon laser treatments, given at the salon twice a week. Take photos in order to track your client’s progress. In addition, sell at-home lasers. These

10 Issue 19, Autumn 2016

supplemental LLLT treatments provide consistency for best results. They are convenient and are used in the privacy of the client’s home. As a multi-therapeutic studio you many want to offer trichology services. This involves additional training. During a trichological consultation the scalp is analyzed. and a microscope is used to view the scalp to see if it’s oily or dry. This enables you to see the condition of scalp and hair, determine what may be the cause of the scalp condition and make proper recommendations. Those recommendations may include supplements, topical

treatments, specialized shampoos as well as laser therapy. You may also want to get involved with helping children and teenagers with hair loss. There are organizations that cater to their specific needs. You can volunteer your time or become a full-fledged children’s center. This would cover many aspects of hair loss for children and teenagers.

How Will People Find You? Research successful studio’s social media approach. What do they use? Do they have a presence on radio or television? Do they use Facebook, Twitter and Instagram? Find a company that

The Voice of the AHLC can create and manage your website so that you are easily found on the Internet. The key is to interview them and make sure they understand your business and your business goals.

Budget After you have researched all of the above, set your budget! If you are not thinking about a budget you will end up very disappointed. Decide how much money you will need until you are recognized and have a solid client base.

Staff If you decide to be the only stylist in your studio it could be a great benefit for you. You then have the control of all clients for all functions. You should consider if you will be able to handle all of the new consultations that are about to email, call or just walk in to see you? From the consultation to the cutting, it will be up to you. You will take all the fittings and custom design each piece. If you hire a stylist you may train them

to take care of the client’s service but not the sale. Do you have existing staff? How will you pay staff for these new services? If you already have stylists that have clients, that’s a perfect start. If they are paid hourly, consider adding a small commission. You can cross reference and qualify clients who may need your services. As your studio grows you may budget for a consultant. This would allow you to concentrate on clients and advertising as well as staff. You may want to recruit stylists from hair replacement centers. If they are not under contract it could be a win win. When hiring employees consider having them sign a contract that includes a non-compete clause. Your advertising dollars are bringing in clients, those clients belong to you. Have clients rotate every stylist so that if a stylist leaves, you will able to retain your client base. Each salon works differently. Decide what works for you.

Training One exciting thing about the hair restoration industry is that there is always something new to learn. As with other industries, new technologies, new techniques, innovative new materials and brand new ways of marketing and promoting one’s business are all vital ingredients to success. Keeping current is essential. The AHLC hosts an annual conference where industry leaders teach and educate our members, keeping them up to date. See page 32 for more info. Networking with your peers and people who are passionate about helping hair loss clients and who are willing to share their expertise is an additional, invaluable benefit of attending our conference. In addition many AHLC vendors offer education and certifications. See page 30 for upcoming opportunities. In the final analysis, education, research and perseverance will result in a successful hair replacement center.

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The Voice of the AHLC

AFTER

12 Issue 19, Autumn 2016

The Voice of the AHLC

Staying Current

in the Work You Do Johnny Plant, Artistic Director for Evolve

and done, clients dealing with hair loss or thinning hair want current styles; ones that make them look beautiful, fashionable, healthy, youthful and up-to-date. Women don’t care about how much hair you put on their head. Rather they care about achieving a style that they want, but could never have with thinning hair or hair loss.

BEFORE

The Cloché The Cloché deals with the top planes of the head to create an oversized crown. This is created by equal distribution of weight in the crown with longer disconnected weight in the perimeter.

Longer lengths will lay flatter to the head, creating the illusion that the crown is fuller and has more volume.

Use the dotted line to blend in the cut instead of disconnected.

hen all is said

The social history of the “Feminine Mystique” has been witnessed, experienced and written about through most of this century. During all these changes — some quiet and gradual, others revolutionary and immediate — fashion has always reflected and responded to the changes. In the early 1920s, after World War I, women came out of the shadows feeling a tremendous sense of pride and liberation regarding their efforts during the war. They demonstrated this liberated feeling by going into salons and having their long traditional hair “bobbed” off into a sleek short more masculine silhouette. During the great depression, movies and the Age of Hollywood became a social outlet for people. Average women began to desire the hairstyles they saw on the big screen showing deep waves and curls set in the hair with pin curls and combed meticulously into place, to last for days. The movies also ushered in “sirens” of the silver screen such as Marilyn Monroe, Brigitte Bardot, Rita Hayworth and many others. This lead to the acceptance of hair color. Many of us were part of the long hair, hippy social movement of the sixties

which opened the door for the short haircuts of the seventies, created by Vidal Sassoon. His strong geometric cuts, which defined the silhouette, were the true beginning of wash and wear hair which fit perfectly with the attitude of women going into the work place in droves. In the eighties and nineties disco and rock stars had a big influence in fashion overall. The bigger the better and all the texture you could get. From afros to mall bangs — everyone was transitioning. Currently hair trends tend to range from very natural, 60s styles to vibrant colors. We’re even seeing big hair starting to make a resurgence. The bottom line is, “fashion always wins.” Even women who we think aren’t effected by fashion whimsy, eventually are. It is our job as stylists to recognize the trends and implement the subtle or not so subtle changes. That is why they come to us, the professionals, to suggest, recommend and be able to made the changes that will keep them looking as beautiful and current as possible. There is a new trend and it has to do with the silhouette. Subtle changes in the silhouette or the change in texture and color can invoke confidence and beauty that the client is looking for. We are seeing the point of interest where the weight distribution creates the most volume in the crown. We have named this trend, the Cloché, for its dome-like effect. This look can be achieved on short, medium or long hair. I hope you will enjoy the cutting steps that I have provided. Issue 19, Autumn 2016

The Voice of the AHLC

The New Client Journey

Are you connecting with current, potential and past clients when they are out of your sight?

Carla Najar, Marketing Manager, Jon Renau/easihair For years the alternative hair industry has focused on the sale. In the past, a potential client would first learn about your hair replacement services through a friend or an ad, and show up at your door in the next few days. They would listen to your sales pitch and, at that point, the priority was to close the sale. After the sale, the client would usually get off the radar and any interactions between the purchase and recurrent appointments were non-existent.

The journey of the client has changed. Today more than ever, sales is all about the big picture.

Today, the journey of your client starts as they navigate through a plethora of websites looking for product information, seeking feedback from other consumers, and researching offerings from different businesses. They then come to your studio with a specific interest and expectations in regards to your products and services. After they listen to you, they return home to continue to search for alternatives. They consult with past clients and look for additional recommendations before making a purchase decision. These conversations happen online and offline and bounce from one place to another via social media, business websites, review sites, blogs, and word-of-mouth.

14â&#x20AC;&#x192; Issue 19, Autumn 2016â&#x20AC;&#x192;

Your goal is to become the go-to hair replacement expert, even before consumers need your services or products. When they step into your studio, the objective is to provide the best in-person service. Create an unforgettable experience. Once a sale is made, it is your responsibility to ensure that the new client becomes a loyal client. When

done right, satisfied and loyal clients will organically want to advocate for your business. The key is to influence the new client journey at every step and stay relevant in his or her mind even after a sale is completed. The journey doesnâ&#x20AC;&#x2122;t stop at the sale, in fact, it never stops.

The Voice of the AHLC

KNOW THE

FACTS

CUSTOMER FACTS & ACTIONS YOU CAN TAKE

FACT ACTION

60% of all purchase decisions are made BEFORE customers reach you. Be prepared for the consumer and actively engage your current, past and potential clients, before they reach you. Make sure consumers can find you online. List your business on major online directories and search engines like Google or Bing, and add as much information about your business as possible, including contact information, hours of operation, and reviews. Have an updated business website. Feature appealing and modern images that reflect the needs of today’s alternative hair consumer. Provide relevant education, and describe the services you offer by highlighting the benefits that set you apart from the competition. Actively participate in the conversation via social media. Use social media to engage with the consumer, provide useful information, anticipate the needs of your market, position yourself as the answer, and show the “human side” of your business.

FACT ACTION

70% of clients report they would prefer to buy from a business who gives them the best EXPERIENCE, not price. Create amazing customer experiences that people can’t wait to share. Ensure your studio reflects the profile of today’s client. Make your studio a relaxed getaway where clients would want to spend time. Carry current styles, fibers and colors, and merchandise your studio in an easy-to-follow way. Have an industry educated and knowledgeable team. Provide the best possible client consultation and make recommendations based on the unique needs of your client. Manage the client’s expectations from the beginning. Be clear and open with procedures, longevity of hair systems, and post-service maintenance and care.

FACT

83% of SATISFIED customers say they are willing to refer products or services.

ACTION

Empower your customers to advocate for your business. Ask for testimonials and be responsive to bad or neutral reviews or comments left on review sites, blogs, etc. Clients value business owners who take initiative and strive to make a difference. Follow up with your client by scheduling a check-in call. Invite the client for a visual check-up of their system and address any new questions. Continue creating valuable information online and offline. Create content that answers any needs or questions your clients may have after their first, second, third, etc. service.

Issue 19, Autumn 2016

The Voice of the AHLC

Why Trichology Will Grow Your Business Rhonda McCarthy, VP Sales, Hair Visions International It’s “back to basics” with a twist. And if you and your entire team clearly see the vision and believe in the results, then Trichology will not only grow your business – but it will make your business “easier” and more profitable! First, let’s address how trichology will change your marketing message, cast a much wider net and bring in more consumers than you ever thought possible. There are 67 million potential consumers who need our services; whether they have extensive hair loss, the beginning stages or are worried about losing their hair. As an industry, we have captured only 8 million of those consumers. This leaves approximately 59 million potential consumers! Hopefully, this fact alone will excite you enough to bring this service into your business!

Potential Growth

67M

Existing clients: 8,000,000 Potential clients: 67,000,000

16 Issue 19, Autumn 2016

Not only are there plenty of NEW potential consumers, but your entire existing client base becomes potential customers for this service. Certified Trichology Specialists are leaving our Head First 3-day trichology training, going back to their locations and find that a very large portion of their existing client base are excited about this new service. The messaging for trichology, hair and scalp health, is one that consumers relate to; the message is softer and more compelling than our traditional hair replacement messaging. Unlike the hair replacement portion of our industry – it actually benefits hair replacement businesses to have multiple locations in their area offering trichology services. Consumers will hear about trichology and search their areas for the experts – and there are no better experts than hair replacement businesses who are also Certified Head First Renewal Centers. The best message of all: If trained and implemented properly, trichology really works! Whether used alone, with your existing laser business or your existing hair replacement clients – your trichology customers will notice a difference in the health of their hair quickly. Offering trichology will fill your lead funnel quickly – and give you an endless supply of potential consumers for

your hair replacement business. Trichology is the perfect service to offer women who are not ready to move into hair replacement immediately. If your message is hair and scalp health, it will also bring in a younger clientele. This is exactly the “shot in the arm” our industry needs. Most business owners will tell you that their median age for men is around 50 years old, and the median age for their women clients is around 45. Our traditional messaging of targeting consumers with hair loss works, but limits our audience to a niche group, and as any marketer will tell you, the larger your target audience, the more leads that will be generated.

Implementing Trichology When implementing trichology into your business, the most important thing to remember is that the trichology service, when presented correctly, literally sells itself. There’s no convincing a potential client. They see it with their own eyes during the hair and scalp analysis. Once you’ve educated them about their particular hair and/or scalp issues, they instinctively know it won’t get better unless they do something now.

The Voice of the AHLC

Proven tips for successfully implementing trichology into your business: Display your Head First Trichology Specialist Certificate in a prominent place! This increases your credibility and, let’s face it, you just attended 3 days of intense training and passed a test for this certification. It matters to not only to your clients but also to your staff! Be sure to have plenty of product available for purchase once the scalp analysis is completed. Your clients will be excited about the potential results and will want to start their regimen as soon as possible. Many studio have said that these products sell quickly so be sure you have enough back stock. Before attending your certification class, plan to put your new skills into use immediately upon your return. We recommend practicing on your staff. This not only allows you to use your new skills but also educates your staff and gets them excited and talking to clients about your new service.

Create Membership Agreements for your new service (samples of this are included with other relevant forms upon completion of the Head First Certification program). Plan to offer trichology as a stand-alone program, as a part of your laser program and also to clients who use any form of hair replacement and/or extensions. The best advice I can give would be to get started as quickly as possible!

Our most successful clients get back to their businesses and implement immediately. We offer free coaching and support for any questions or concerns. Once a client actually sees the debris, buildup, scales or oil, the client is eager to get started quickly. This is a service that really works, is easy to sell and you have an opportunity right now to get in early – thus reaping the rewards as trichology grows.

Trichology is gaining momentum and will grow very rapidly, creating a new revenue stream for those who become involved.

Send out a press release via PRWeb, and to all of your local news sources. Plan to have this new service announced on your website and have your website optimized for keywords relevant to Head First Trichology. (We can assist you with this key element, if needed) Plan your marketing message and get it out using social media, website, TV, print and all other mediums. The Head First Certification program has a proven marketing program with all of the elements needed to get this message out. Share your new service and certification with all of your existing clients. Customize your approach depending on each client’s needs. Approach every client when they arrive for their service tell them how trichology will benefit them and offer a free analysis service… try to schedule it that day. Issue 19, Autumn 2016

#Adapt Beautifully

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THE PARTNERSHIP DIFFERENCE We don’t compete with you by selling online. No retail rep network competing with you in your own back yard. Committed to YOUR success. That’s what makes ours. Celebrating real people, real hair, real needs & real natural beauty. From a Team with a passion for what we do. Like You. No exclusivity required. We earn your loyalty not demand it.

Tel: +1 (310) 593 9988 pieces. For women & children who need to wear hair every day.

Toll-free USA 855 978 6924

The Voice of the AHLC

EDUCATION:

The Key to Being Your Best Kate Weissing, Director of Marketing, New Image Labs

As hair loss becomes more of a mainstream conversation, there will be massive opportunities for anyone involved in the hair replacement industry. Whether it’s new clients, techniques, products or services, now is the time to make sure that you and your business will be fully prepared to identify and embrace profitable opportunities as they come your way. Whether you’re a salon stylist, a business owner or a hair replacement professional, ask yourself the following questions:

What have you been doing to bring in new clients? Have you taken steps to sharpen your skills and keep your team on the cutting edge? What services can you offer that would be more profitable? Have your recent marketing campaigns been hugely successful? In recent years, has your business been growing exponentially or shrinking away? If you don’t know the answer to those questions, or your responses are negative, you could be missing out on huge opportunities. Leaders who have their fingers on the pulse of this industry recognize that we are at a turning point. As we begin to see signs of growth, it is evident that the same

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strategies that have gotten many businesses to this point will not be enough to catapult those same businesses into the future. It’s time to make improvements that will ensure that your hair replacement business is relevant and profitable for years to come. How will you identify the critical improvements you need to make to ensure that your business is profitable? As your client base grows older, do you have a plan to identify and recruit new, loyal customers? No matter how you answer those questions, education, innovation and technology are important components. Here are 3 reasons why education is the key to your success over the next few years.

1. Hair replacement education is at your fingertips - wherever, whenever you want. If you have not learned any new techniques, received any new certifications or taken any new courses in the past two years, ask yourself why. With the availability of online hair replacement education that can be completed from your home, business or favorite coffee shop, it’s easier than ever before to improve your professional credentials. All you need is a computer with Internet access! It’s cheaper and simpler than traveling to a specific training location, and adding new skills to your

The Voice of the AHLC repertoire with advanced certifications for your resume will only serve to increase the number of clients coming through your door when advertised properly. What’s holding you back? If you are not taking advantage of every opportunity for continuing education and professional advancement, you are literally leaving money on the table. As hair replacement experiences an upward trend and an influx of new customers, it’s critical that you and your staff are on the cutting edge in terms of services and products offered. At this moment, New Image Labs provides the industry’s only online training resource, known as New Image University. If you’re interested in sharpening your skills, or if you are new to hair replacement, NIU is the place to start. Available online at anytime, NIU courses cover everything from choosing hair and preparing the scalp to custom unit design and pricing. Hair replacement professionals - if you aren’t maintaining your credentials, how can you be sure that you are giving your clients the best products and services to fit their needs? Salon professionals - if you haven’t been trained in hair replacement, how can you be sure that you aren’t missing out on a huge source of income? When trainings are available both online and in-person, there is no reason to miss out! Improve your business, increase profits, expand services offered and bring in new clientele by ensuring that your techniques and credentials are up-to-date through education.

2. There is always something new to learn! Whether you are a salon stylist learning about this industry for the very first time, or an experienced hair replacement professional, there are always new topics, products and techniques to learn about. There are always new ways to increase efficiency, as well as improved methods for serving your customers in the best way possible. To ensure that your business will stay relevant for years to come, you need to bring in a new generation of clients, and in today’s world, everything is online. NIU education is online and so is a large, untapped audience for your business - millennials. Studies show that millennials make up ¼ of the U.S. population. 5 out of 6 of them connect with brands on social media and they have an annual buying power of $1.3 trillion. Millennials are active members of digital communities like Yelp and Facebook where they evaluate companies and products before they ever consider purchasing. Can you afford not to engage an audience with that much power? The answer is probably not, but the hair replacement industry as a whole has failed to successfully accomplish this for multiple reasons. Do you know exactly how to attract a millennial audience? If not, education is the answer. No matter where your current digital marketing efforts stand, there is no question that building an online presence for your business is a critical component to your future success. It will help you attract millennials, and attracting this new breed of social customer will in turn, create a larger army of ambassadors than you ever imagined possible. And that is exactly why New Image Labs has built its newest division, Active Care by Pro|Gen. Active Care is a business solution that comes with a comprehensive educational program and an industry-leading scalp therapy program.

With Active Care, hair replacement studios across the country have a partner to help launch turnkey digital marketing solutions in their local areas. With a comprehensive arsenal of marketing tools from social media posts and viral videos to blog content and customer email blasts, it allows hair replacement professionals to meet millennial customers exactly where they spend their time - online. Active Care also includes a bimonthly webinar to educate hair replacement studios nationwide on the marketing, advertising and public relations challenges the industry is facing. The ongoing online events will address tools and solutions to overcome common challenges. In the current competitive landscape, education, even in the form of a convenient online webinar, is one of your biggest allies.

3. Embracing innovation is good for business. Whether you realize it or not, hair replacement is changing dramatically, and as a hair loss expert, you have a choice to make. If you choose to embrace innovation, working to identify and welcome new opportunities, your hair replacement business will thrive. When you are involved with education, identifying the best opportunities for success will become easier. Alternatively, if you choose to resist change, ignoring opportunities for expansion and continuing on the same path you’ve been on for years, you could end up missing out. Check every avenue for educational opportunities, both online and in-person, but consider what is realistically possible for your schedule. Also consider investing in training for your staff, as they represent you and your business on a daily basis. From receptionists to stylists, maintaining a sharply trained team is just as important as investing in training for yourself. For online training opportunities, visit www.newimageuniversity.com. Issue 19, Autumn 2016

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INT R O D U C ING

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The Voice of the AHLC

Changing of the Guard Why I Invested in National Hair Centers at Age 66 Jackie Yu, HairArt, President, HairArt Inc. and National Hair Centers

National Hair Centers (NHC) was established in 1975 by founder Arnold Zimmerman. Arnold was a brilliant and kind man, and many of us in the hair replacement business benefited from his advice and strategic vision. Soon after its formation, National Hair Centers grew to become a leader in the hair replacement industry. I feel both honored and lucky to have known Arnold in the mid 1980s, and he became my mentor and good friend. He taught me skills specific to our industry as well as developed my general business knowledge in areas such as marketing and customer service. When Arnold passed away, we all lost a true icon in the hair replacement industry. When Arnold retired in 2000, Lisa Zimmerman, Arnold’s daughter took over the company. I have known Lisa for many years, she is a brilliant business woman just like her father. In January 2015 Lisa partnered in a side business with her son Jay, in a totally different venture. After being in the hair replacement industry virtually her whole life, Lisa decided it was time to make a change and mentor her son in their new business, and focus on becoming a successful business owner. It was the legacy Arnold had passed on to her.

One of the biggest challenges Lisa faced with NHC was the decreasing quality of hair systems, which as we all know has created additional challenges for the entire industry. My longtime friend, Sean Dirodis, National Hair Center’s operations manager, contacted me with a proposal to purchase NHC. Lisa shared, “When Jackie and Sean presented me with an offer to buy my business, I thought who would be better to be able to offer my clients quality hair than them? It was the perfect opportunity to sell, knowing the clients and employees would be well taken care of and I would be able to continue to work with my son.” National Hair Centers is a great company with an excellent reputation. They have been anchored in Phoenix for over 40 years. They are fortunate to have top quality, experienced employees who are also loyal, with several having tenure with the company for over 30 years.

I have confidence that the combination of House of European Hair quality with National Hair Center’s excellent staff will result in a robust business with a bright future. We are already beginning to see results just a few weeks after the acquisition. We have received numerous positive compliments as well as emails from clients, employees are enthusiastic and profits have increased. Our goals for this business are simple, but not easily attained: Provide high quality hair systems. Make clients look good. Offer a superior service. Keep the client satisfied. Acquire new clients by improving the image of both this industry and our own reputation. We strive to meet these goals every day.

Even at age 66, I know I can influence all this by bringing in House of European Hair systems that give the greatest satisfaction to clients. I can improve hair quality and increase profitability. Sales will increase, customer satisfaction will improve (HairArt’s hairpiece remake rate is less than one percent), and we will boost employee morale. Issue 19, Autumn 2016

The Voice of the AHLC

Common Ordering Misteaks

An Ounce of Prevention from Two of our Best: As hair stylists, we tend to be more “visual” types, so communicating our exact needs can be challenging. Here are some helpful tips! Lindsey Reinke, Technical Manager IHI Hair Goods

Jackie Yu, President, HairArt Inc. and National Hair Centers

Have the most current order forms

When Ordering Custom Hair Systems

They have the most up-to-date info and will avoid transferring the order to a current one, delays and production calling with questions.

Make mold and take measurements. Be sure to be accurate. Measure from temple to temple, front hair line to back as well as circumference (see page 8).

Legible Handwriting

Molds and Measuring

Many of us are better at doing hair than penmanship. However making your notes clear and legible is key to good communication with the factory.

When making a mold and/or measuring the head, it should be a tight fit, otherwise the finished hair system base will be loose or too big.

Use an Additional Note to Explain your Needs

Color

Using a separate sheet to write additional notes/ requests can help better describe what you are trying to achieve. Sometimes even a sketch of your design can be very helpful.

Choosing the combinations of color is important. Adding highlights or lowlights adds dimension and looks more natural than solid colors. Add a mixture of 3 rows of lighter colors at the front hairline. It will create a softer and more natural-looking hair line.

Quality Molds A great fitting cap from your mold is important. If you have used a mold more than 3-5 times we suggest making a new one. Caps can stretch, tape molds can flatten, plaster molds can crack and ultimately affect the final fit.

Hair Samples Providing hair samples is an excellent way to get the perfect color match for your customer. Making sure you provide an ample amount of hair for a sample is essential. Can you see all the tones? Is there enough grey visible to equal the amount you need? The more you provide the better your chance of getting a perfect color.

Ask for a Cap and/or Color Approval Not sure if your mold was perfect? Have a special color blend in mind, but not sure how it will actually look? Cap approvals are made from your mold and allow you to fit on your customer and make any alterations needed. Color approvals are an excellent tool to show your customer for their final approval.

Density All factories have their own style of densities. Knowing and understanding your factories density style will help you in communicating with your vendor. This is very important.

Length Finished length, means the hair length should match your order. However, it will also have shorter hair mixed in the system. So, it is best to order hair 2 inches longer than you need.

Direction Make sure you marked the direction on the mold crown and part areas.

Ventilation If you understand the different types of knotting, write them on the order form. Otherwise send a picture of the style you require with your order.

Ask your Representative for Help

Delivery Date & Special Instructions

It’s our job as reps to serve you, so you can serve your customers. If you have questions, we are more than willing to help. We are trained to understand the products and are here to help make your job easier, making your customers happy!

Mark the date you would like your order to be completed and confirm with the factory.

24 Issue 19, Autumn 2016

Write down any special instructions on your order form to avoid any misunderstanding.

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The Voice of the AHLC

3 Types of Scarring Alopecia A Primer for Hair Loss Professionals

Flora Fuentes, Owner, Unique Hair Concepts and US Director for Cesare Ragazzi Laboratories

uring our presentation at the AHLC’s annual conference, we demonstrated how the biomedical materials in the 3D printed hypoallergenic hair prosthetic, which Cesare Ragazzi Laboratories specializes in, helps clients with various types of medical hair loss conditions.

Throughout the presentation, I asked attendees if they were familiar with the various types of hair loss conditions such as androgenetic hair loss, alopecia areata, totalis or universalis. Everyone in the room raised their hands to signal that they were aware. Next, I asked if they were familiar with the various types of scarring alopecia conditions that result in permanent hair loss such as centrifugal cicatricial alopecia, lichen planopilaris and frontal fibrosing alopecia, being the most common. Ninety percent of the room shook their heads signaling that they were not familiar with these conditions.

Frontal Fibrosing Alopecia (FFA)

What Causes FFA?

FFA describes hair loss and scarring in the frontal region of the scalp. This type of hair loss condition is not the same as traction alopecia, which is a type of hair loss that occurs gradually due to the hair being put through constant strain and tension. FFA is untreatable in most cases. This type of hair loss primarily affects women who are postmenopausal and who are over the age of 50. The most common feature of this type of hair loss is a symmetrical band that runs across the front of the head and down the sides of the scalp. It may also result in the loss of eyebrows in many people.

It is not known what the exact cause of FFA is. However, most dermatologists and researchers believe it occurs due to disturbed immune response to some component of the intermediatesized and vellus scalp hair follicles. In addition, because FFA occurs after menopause, it is believed that it could be related to hormonal changes in a person. It may also be brought on by external factors.

DISCLAIMER: Please be advised that the information in this article serves only to further your knowledge and assist you with your consultations when a client or perspective client advises you that they suffer from these permanent hair loss conditions. We are not doctors and as non-surgical/cosmetic hair loss professionals we are not providing medical advice. Additionally, we do not diagnose these conditions as these prospective clients may have been diagnosed by a dermatologist through a scalp biopsy. Clients will be looking for you to assist them with their hair loss. This information is to help you, the hair loss professional, become well versed and familiar with these conditions.

26 Issue 19, Autumn 2016

Treatment Options for FFA Unfortunately, there is no cure for FFA and a hair transplant is not an option. There are some treatment options that may help. For example, doctors may recommend the use of a short course of oral steroids. This steroidal treatment may help to stop the progression of the condition in some people. Anti-inflammatory medications and antibiotics are a common treatment option as well. However, these treatments will not grow hair, hence the permanent hair loss.

Cicatricial Centrifugal Alopecia (CCA) Also common in FFA are changes to the skin in these affected areas. In many people, the skin texture may look normal but instead be discolored and pale. In others, the skin may have small scars and follicles that do not look like they are open under a microscope camera. Some people with the condition present skin that looks shiny in these areas. Along the edge of the affected area may appear moth-eaten, and single “lonely” hairs may persist in the bald areas, many will have scaling at the hair follicles as well as areas of redness. Some women with FFA will also have female pattern hair loss.

Also known as scarring alopecia, CCA is a term used to describe a type of hair loss disorder that causes the destruction of the hair follicle. CCA causes the hair follicle to become destroyed, and, as it heals, scar tissue forms in the healed area. It is a serious condition that may lead to permanent hair loss for an individual, even though it does not usually cause medical complications. In many cases, CCA isn’t a condition that occurs suddenly. The development of CCA in an individual may occur at different rates and at different levels of severity from one person to the next. This random

The Voice of the AHLC development cycle also makes it hard for a doctor to properly diagnose CCA until a scalp biopsy is performed. The hair loss in people who suffer from CCA may progress over numerous years while in many instances, CCA will progress without any symptoms and, as a result, it impacts hair follicles at a slower rate making it hard for individuals to recognize the condition for long periods of time.

What Causes CCA? For those who develop CCA, the question often asked is what’s the cause? Since it is a rare condition, doctors haven’t been able to deeply understand this condition. What is known is that CCA, no matter which form or how severe, always starts with inflammation. The initial inflammation impacting the hair follicle and may be a telltale sign of CCA.

Treatment Options for CCA

However, in several instances, CCA has been observed to develop quickly in an individual. Over a period of just a few months, the hair loss may become very significant leading to a lot of hair loss within a three to six month time span. When it occurs at this rapid pace, it is often accompanied by pain and itching. Some individuals afflicted with CCA have described feeling a burning sensation in the affected areas. It appears that the burning sensation may be brought on by the inflammation that CCA causes. When CCA develops, it creates inflammation in the affected area that causes damage to the follicles. Since CCA tends to affect an area below the surface of the skin, the top layer of skin generally does not show any outward signs of scarring or damage. In some CCA cases, scaling, redness and increased pigmentation may occur. CCA does not appear to be connected with any particular illness or disease and occurs in men and women. All ages can be impacted by CCA as well. Additionally, there has not been any hereditary link to the development of CCA. Lastly, CCA is mainly seen in women of African descent but has been observed to occur in most races and nationalities around the world.

It’s important to know that CCA causes permanent hair loss in most situations. There are some treatment options that can reduce inflammation, if it is caught at the initial level. In this case, doctors may recommend the use of anti-inflammatory medications that can work to reduce the outcome and spreading of the condition. The key to CCA treatment is early detection and helping to slow the condition or prevent it from spreading further. Generally, doctors will recommend a course of treatment that lasts six months to a year. After that time, if symptoms dissipate, the condition may stabilize.

Lichen Planopilaris (LPP) LPP or Lichen planus is a scarring or cicatricial alopecia. LPP is different from other types of hair loss because it is an inflammatory autoimmune disease. Anyone can develop LPP but it usually appears in middle-aged women and is not contagious. When someone has LPP their immune system mistakenly attacks healthy hair follicles, destroying them, and replacing them with scar tissue. The inflammation often causes painful or very itchy purplish bumps to appear on the scalp. Since several

types of hair loss can cause the patchy pattern of hair loss seen in LPP diagnosis can be difficult. Stylists and even doctors often mistake hair loss scattered across the scalp for a more typical alopecia. A scalp biopsy, conducted by a doctor, is needed to truly diagnose LPP and once detected the hair loss cannot be reversed. LPP causes redness, scaling of the skin around the base of a hair follicle, and blocking of the hair follicle, which may give the scalp a rough texture. Where hairs have been destroyed, the scalp may appear smooth and shiny. LPP can affect any area of the scalp and LPP will often occur in patches but may involve larger areas.

Treatment Options for LPP Currently, there is no cure for LPP and it often goes away on its own. If LPP symptoms become bothersome there is treatment that often brings relief and may speed healing. Treatment for the skin prescribed by a dermatologist may include antihistamines to alleviate itching, topical corticosteroid creams to reduce swelling and redness, and prednisone shots to treat sores or bumps.

How we can help If a client comes into your center with any of the above conditions, find out if they have finished their course of treatment with medications and if the hair loss condition has stabilized. Once you have confirmed that the course of treatment has been completed you may proceed to develop a plan of designing a custom hair replacement option that is designed to meet their expectations. Many times a combination of scalp/ trichology treatments to soothe the scalp from any itching or scaling and a custom designed hair replacement system to fill in the permanent area of hair loss may be their best option. The key is to be familiar with these conditions and to educate yourself so that your client is confident in your ability to help them feel great about their hair and appearance again. Issue 19, Autumn 2016

The Voice of the AHLC

Natural Hair Eyebrows

Add Dimension & Restore Confidence Having alopecia, I always felt as if I lost the dimension to my face. Drawing on eyebrows with makeup helps, but does not add that extra something that is missing when your facial hair is gone. Using natural hair eyebrows gives me my confidence back and become a part of you, just like a wig or hair piece does. Wearing eyebrows gives my face a more defined look and I’m no longer self-conscious about having a side profile picture taken. They make me feel like a new person.

Chelsea Savage, Dimples USA

Application You will need a pair of tweezers, an eyebrow pencil, one pair of eyebrows, an alcohol swab, and eyebrow adhesive. Cleanse the back of the eyebrow as well as the area that the eyebrows will be applied with the alcohol swab. Apply the adhesive to the back of the eyebrow. While you are waiting for the glue to dry, mark the area where the eyebrow will be applied. Using a light colored eyebrow pencil, mark 3 areas to help determine placement of the eyebrow. Use the brow bone and the corner of the nostril as a guide, mark each point as shown. Of course, these marks are only for the approximate placement and it can be adjusted to your liking. With tweezers, pick the eyebrow up by the hair in the middle of the eyebrow and begin placement from the inside of your eye to the outside. Once placed, press firmly on the eyebrow to secure it to the skin.

Makeup is also a great tool to enhance the eyebrows. Use a powder or pencil right underneath to help define them. Also, when choosing the eyebrow color, always go one or two shades lighter than the hair. If needed, darken them with makeup.

Removal The eyebrows should stay on between 2 and 4 days. To remove the eyebrows dampen a cotton swab in warm water or adhesive remover and run it under the eyebrow to remove it from the skin. Clean the eyebrows with adhesive remover or warm water and shampoo. Saturate the eyebrow in the shampoo and then rinse it, gently rubbing the adhesive off the back. The glue will bead up and roll off. This may take a few minutes, but be sure to be gentle so you do not tear the eyebrow. This process will become easier over time and the more comfortable you are with the process, the faster you will be able to apply them.

Learn more

Our videos walk you through the process of applying and removing the eyebrows.

BEFORE

28 Issue 19, Autumn 2016

AFTER

Defining the next big opportunity for the professional hair industry.

Over 145 million Americans are facing pattern baldness, thinning or aging hair, alopecia, medical hair loss, and other conditions that science has answers for.

Trichology opens the door for customers experiencing scalp conditions which will help expand your services. Trichology’s main advantage is that it doesn’t just treat the hair but also treats the scalp where hair problems start! Becoming an expert doesn’t require years of training. We have the classes to educate you and a wide product line you can offer your customers.

Head First is the answer.

DON’T MISS THIS OPPORTUNITY

TO BECOME A HAIR & SCALP EXPERT!

They already trust you as a hair expert. Let your clients know that you offer therapy that leads to a healthier scalp and a fuller, richer, and more youthful head of hair.

Head First is three things: • A certified training workshop–just three days–that will open up a world of new therapies for you and your customers. • A line of scientifically-developed, eco-friendly products that address all the issues regarding thinning, aging hair and scalp conditions. • Best of all, it’s all the ongoing support you will receive from Head First and Capilia when you join us in becoming part of this great new era in hair and scalp health.

Get in at the beginning. Don’t miss this opportunity to become a certified hair and scalp expert. Visit HeadFirstPro.com for more details.

Head First USA Toll free: 844-HEAD1ST [844-432-3178] www.HeadFirstPro.com Head First products are healthy for your hair and the environment.

The Voice of the AHLC

Evolve

HairUWear

EVOLVE 3-DAY CERTIFICATION TRAINING • September 18-20, Minneapolis • September 25-27, Orlando • October 2-4, Las Vegas

HAIRUWEAR ON THE ROAD A full day Education Seminar which teaches everything a stylist / retailer needs to know about working with wigs & extensions. • September 25, Lenexa, KS • October 17, Washington D.C. • November 7, Houston, TX • December 5, Long Beach, CA

Includes: • 1 Evolve Training Volumizer • 1 Evolve Training Extensions+ • 1 set of tools which includes: - Four (4) sets of Connection Points - Connection VL Tool - Transformer - Reformer - Tool belt - Adaptability Ring • 1 Mannequin • 1 Mannequin Stand • 1 Manual Cost: $1,500 Breakfast provided each day Contact: 866-779-2880

HAIRART Hair Replacement is the only guaranteed way to regain a full head of hair and these days it can be totally unnoticeable. Take our Hair Replacement Training and learn everything you need to know about the hair replacement business from one of the leaders of the industry. Hairart has been in the hair replacement for over 35 years. Doris Yu, founder and head stylist at Hairart Salons, will teach you all the ins and outs of the business – from how to talk to your clients about the touchy subject of thinning hair and recommending the correct solution to making a mold, attachments, and hair ventilation. You will get hands-on training and by the end of the course you will be able to incorporate hair replacement solutions for your clients, immediately adding to your service portfolio. All training materials and hair included. Mannequin, tools and practice pieces are yours to keep. 3-DAY BASIC COURSE Consultation, Ordering, Cut & Style Techniques, Attachment Methods • October 2-4 • January 8-10 2017 400 W. 157th Street Gardena, CA 90248 Cost: $1,200 when purchased 60 days in advance $1,500 thereafter INTENSIVE SALON TRAINING Mold Making, Semi and Permanent Attachments, Cut & Style Techniques and Repairs Call for available dates. Tuesday-Saturday, 9 am-5 pm 8112 W. Third Street, Los Angeles, CA 90048 Cost: $3,000- 1 week | $5,000- 2 weeks Call us now to reserve your space, seating is limited! Contact: 310-217-8900

30 Issue 19, Autumn 2016

Includes: • Wig Construction, Styling and Customization: Hands-on training in cutting, styling, texturizing, steaming and size alterations. • Clip-In Hair Extensions and Pieces: Teaches how to use clip-in hair extensions to create everyday and special occasion hairstyles. Also includes training in hands-on customization of hair extensions. • Client Hair Loss Consultation: Teaches how to offer efficient and effective professional services that cater to various client’s needs, from those looking for hair replacement products for fashion and convenience to those who are experiencing hair loss naturally or as a result of medical conditions or treatments. • Salon Service Selling Strategies: Offers ways to efficiently increase service revenues and build a retail wig and extension business. Cost: $150 per person, which includes admission to the seminar, beverages, morning pastries and lunch and a HairUWear On The Road Kit Contact: 888-389-4785 to register.

HairVisions HEAD FIRST 3 DAY TRICHOLOGY CERTIFICATION CLASS October 9-11, HairVisions International Academy, Ft. Lauderdale Cost: Price varies, call for details HAIR REPLACEMENT 3-DAY ACADEMY October 15–17, Hair Visions International Academy, Ft. Lauderdale Cost: $1,499 ONE DAY MEDICAL HAIR LOSS TRAINING October 18, Hair Visions International Academy in Ft. Lauderdale Cost: $595, Attend the 3 day hair replacement class AND the one day Medical Hair Loss Training for $1899.00, a $195 discount. TWO-DAY REGIONAL WOMEN’S HAIR REPLACEMENT CERTIFICATION ACADEMY November 6-7, San Diego Cost: $699 ONE DAY ULTRATRESS EXTENSION AND SIMPLICITY BY ULTRATRESS CERTIFICATION TRAINING November 7, San Diego Training including all application Methods Cost: $595 or FREE with purchase of class kit Contact: 800-327-5555

The Voice of the AHLC

AHLC

AHLC MEMBER