The Link, Issue 26 by The AHLC

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The Voice of the AHLC

ON THE COVER

8 10 26

“Be

STRONG enough to stand alone,

SMART enough to know when you need help,

and

BRAVE enough to ask for it.”

– Ziad K. Abdelnour

How to Be Me: Office Manager’s Survival Guide Council Connections: An Interview with Jeannine Darks-Wright and Crystal Allen Five Core Aspects to Understanding Millennials

FEATURES

4 5 8 9 10-12 28 30-31

Congratulations New Master Certified AHLC Members AHLC Forum: Members Helping Members How to Be Me: Office Manager’s Survival Guide Welcome New Members Council Connections: An Interview with Jeannine Darks-Wright and Crystal Allen Tips and Tricks: What Styles are Best for Your Face? AHLC Academy

HAIR NOW 2018 CONFERENCE

7 14 16-17 18-19 21-24 26-27

The Voice of Experience From Consultation to Contract Conference Memories Conference Attendee Survey Results 14 Things to Consider When Running a Hair Replacement Center Five Core Aspects to Understanding Millennials

Subscription Information:

ahlc.org/ forum

Help. If you need it.

M E M B E R S

H E L P I N G

pg. 5

M E M B E R S

Subscriptions to The Link, The Voice of the American Hair Loss Council are mailed FREE to members of the AHLC within the continental United States. International members are provided digital copies free. Please contact us for additional shipping rates if you are an AHLC member outside the US and wish to receive a printed edition. To become an AHLC member or renew your membership please call 615.721.8085 or log on to www.AHLC.org.

Issue 26, Summer 2018

The Voice of the AHLC

CONGRATULATIONS to our New Master’s Certified Members

The Link, The Voice of the American Hair Loss Council is the official, quarterly publication of the American Hair Loss Council. For information on advertising or contributing to content, please contact us: The American Hair Loss Council 222 Everbright Avenue, Franklin, TN 37064 615.721.8085 or info@ahlc.org

The Link Staff:

Editor: Janine Thornhill Design and Layout: Thornhill Creative Creative Director: Terrell Thornhill

Thanks to Our Contributors:

Flora Fuentes

Unique Hair Concepts Ardsley, NY

Crystal Allen, Owner, Full Circle Hair Restoration Center, Columbus, OH Joanna Bertolasio, Office Queen, NU/Hart Hair,Johnstown, PA Nazy Curtis, Owner Amani and Newport Hair Loss Center, Newport Beach CA Jeannine Darks-Wright, Owner, Embellishments Hair Restoration

Studio, Cincinnati, OH

HairUWear, Lenexa, KS Kelly Nemitz, Owner, The Hair Specialists, Hudson, OH

Nancy Hihar

Hair Styles Unlimited Kenner, LA

Ricky Knowles

Ricky Knowles Hair & Wellness Houston, TX

Kelly Nemitz

The Hair Specialists Hudson, OH

Brian and Bobbi Russell, Owners, Hair Therapy for Women,

Tampa, FL

Patti Wood, Owner, Off 5th Avenue, Bradenton, FL

Conference Photos

A Special Thank You to Dave Richey, Owner, Images of Princeton, Hamilton, NJ

AHLC Board of Directors

Collette Peterson La Jolla Hair Clinic San Diego, CA

Keith Zimmerman

Keith's Hair Center, LLC Green Bay, WI

The prestigious American Hair Loss Council’s Master’s Certification is a program whereby members accrue credit for educational experience, professional work experience and American Hair Loss Council activities. This certification was created to publicly and officially recognize the efforts of individuals who are highly competent and respected, knowledgeable professionals and authorities in their field. Applicants must be a member of the American Hair Loss Council for a minimum of two consecutive years before applying to the program. Each AHLC Master’s Certification is valid for five years and is renewable. Call 615.721.8085 to learn more.

4 Issue 26, Summer 2018

Joseph Ellis, President Susan Kettering, Executive Director Marsha Scott, Past President Janine Thornhill, Administrator

The opinions expressed in The Link, The Voice of the American Hair Loss Council are those of the authors and do not necessarily reflect the views of the American Hair Loss Council. The advertisements in The Link do not necessarily reflect the beliefs, opinions or attitudes of the AHLC and does not imply product or service endorsement. The American Hair Loss Council © All rights reserved. Reproduction in whole or in part without written permission is prohibited. Published for the AHLC by Thornhill Creative. www.thornhillcreative.com

The Voice of the AHLC

where questions find answers and challenges find support

JOIN THE CONVERSATION

members helping members We all need help from time to time. Part of the AHLC’s mission is to provide a support network for our members so they can better help their clients. The Member’s Forum at AHLC.org is just another way we do just that. When you post to the forum, your message is instantly sent to over 300 AHLC members. Recipients are able to answer from any computer, tablet or phone, and before you know it, a conversation is born.

And often, just talking about it makes all the difference.

ahlc.org/ forum • log in • start a new topic • get talking

Call 615.721.8085 if you need help logging in or using the Forum. We’ll walk you through it. :) Issue 26, Summer 2018

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The Voice of the AHLC

The Voice of Experience

Expert Advice on Crucial Topics Patti Wood, Off 5th Avenue Salon, Bradenton, FL

It was a pleasure presenting at the AHLC’s Hair Now 2018 annual conference Nashville in April at the Opryland hotel.

Here are a few of the topics we covered in my presentation: My daughter, Carli, was diagnosed with alopecia areata when she was 9. Because of that my career made a huge shift from hair stylist to hair replacement specialist. My family/ personal life made many changes. As a mom I did everything in my power to learn about alopecia and to protect my child. Kids can be very mean and she experienced a lot of cruelty and teasing.

Patti Wood pauses at the request of attendees so they could get a photo of her presentation.

After years of reading, going to the National Alopecia Areata Conference, raising money, running support groups, Carli and I both realized that this was something that wasn’t going away. I think we both accepted it around the same time. As a mother I would always be there to protect her. Carli grew up to be a great rounded secure young adult. I think that was the turning point for me. Now what? I googled and found this new study in the USA called trichology. From start to finish it cost me close to $8,000. It was hard and challenging but loved every minute of it. I wanted to help people that suffer from hair loss. Now I am a double certified trichologist, am on the board of USTI as well as an educator.

I took the advice from my mentors and set up my salon as a trichology studio. I chose to use my space to help others. I also shared about the dangers of skin cancer. A few years ago I wrote an article for the Link about skin cancer because of my personal experiences with basil cell, squamous and melanoma. As a hair specialist we can see areas of the skin that our clients may not. Always refer a client back to their primary physician or a dermatologist, but never diagnose or treat. My local American Cancer Society has pamphlets on the ABCDE’s of melanoma. If you need more information or would like to have pamphlets for your business you can call the American Cancer Society and they will be happy to send what you need. Last but not least I shared with you when its time to say goodbye to a client. Sometimes it becomes harder to service a client than its worth. I had a client that was consistently 30-45 minutes late. When I would finish she would then ask if she could pay me next week or hold her check. I was paying my employees to service her hair and she wasn’t even paying. If you get upset each time they come in then in maybe be time to tell them that its not lower beneficial for you. Be sure to give plenty of warnings but in the end it may be best to end it. A way to soften the blow could be to say, “There is no charge for your last service.” In the end I hope you picked up a few things you could take back with you to help you move forward in any direction you may desire. We work in a profession that has all kinds of possibility’s. Keep learning and growing. Issue 26, Summer 2018

The Voice of the AHLC

HOW TO BE ME Joanna Bertolasio, Office Queen, NU/Hart Hair, Johnstown, PA

Office Management: HOW TO BE PREPARED IF YOU CAN’T BE YOU

am the everything girl

at Nu/Hart Hair, a non-surgical hair replacement salon. I started 13 years ago as a part-time receptionist and evolved into the magical Office Queen over the years. I am every thing except a stylist. I am the go-to for information, the cleaning lady, personal shopper, repair woman and so much more. I do whatever needs done on any given day, and I love it. I answer phones, chat with customers and make a million trips up and down the hall. I also make the best coffee. A year ago we fell into a sticky spot when our long time accountant suddenly passed away. We were shocked and sad and honestly a little overwhelmed, taxes still needed to be paid on time. Paychecks needed to be prepared. We all know that the IRS hates waiting. When something terrible happens like death, the rest of world keeps turning. Trying to do the simplest of tasks while you’re in mourning or sick or even out a few weeks with an injury is ten times more difficult. When you can’t focus your thoughts is when mistakes are most often made and some mistakes can be very expensive.

The prices we were quoted by other accountants were double or triple what we had been paying. I stepped up and explained to my boss that we could do all this scary stuff ourselves, and even save money. My momma always said if you can read, then you can do just

8 Issue 26, Summer 2018

about anything. This has been true for me so many times in my life. So I did it. I searched the wonderful world of Google and gave myself a crash course into business taxes to get a solid understanding. I watched internet videos and I called the help lines to make sure that I understood what I was reading. My boss Nina bought me the computer software that I needed to handle it all.

Tax Survival Book I questioned what had I gotten myself into. Why had I ever opened my big mouth? Why did I volunteer for this craziness? This is where having OCD comes in handy. I created a tax survival book. I took notes and later created a big binder that lives inside my desk, I double and triple checked everything! The first page is a table of contents that

has each website, our user names and passwords as well as phone numbers to the help desk! I then color coded each tax category. Each category has step by step instructions for logging in and each step to file. I even printed out each web page so they can be sure that they are on the right page. I made the instructions as simple and clear as possible for one big reason. I love my girls at work; I can not imagine them trying to do this if anything ever happens to me. Lastly, I took a mini thumb drive, attached it to a giant rubber band and secured it to the metal rings in the binder, so I can easily backup my system files. Not only did I use the Tax Survival Book the first few times to make sure I didn’t mess up, but now we have a safety net for when the world comes crashing down. Let’s be honest, at some point it will.

The Voice of the AHLC

How To Be Me: Office Queen’s Rulebook Then I realized, wow, that is only a small part of what I do here. I am the go-to girl. I can find anything. I think outside the box and problem solve. I have 13 years worth of tips and tricks that I learned the hard way. They could hire somebody to do my job, but who is going to teach them all that I do? So the How to be me binder was born. This Rulebook lives happily beside my Tax Survival Book. I thought about all the things I do in a day, in a week and even monthly. What exactly do I do? How do I do it? Where do I do it? When? Seems boring right? It is - but it’s necessary. I worked on it in my spare time. I have master copies of forms that I have created. I have instructions on where to go on my computer to find my office files and how to do daily bank deposits. I’ve jotted notes for all the things that I have trapped in my head. It’s got phone numbers for suppliers with reps names and notes on what exactly we get from them, and yep, it’s color coded too. So, take the time to make your own survival guide or how to be you book. Every owner or manager should have one. Think about who is going to have to use it and please make it easy for them. It’s going to be hard enough to do things that they don’t usually do let alone under added worry. Will it be your spouse? Business partner? A friend? Your kid? Who will be you when you can’t be because at some point it’s going to happen to all of us? Somebody once told me that they had an office manual for training, that’s great. But those usually aren’t detailed enough. It’s only a start, every salon is different. So to them I say, get your color coding markers and make a few extra notes in that manual. When you break your leg and miss a month of work do you really want a thousand phone calls about simple things? I don’t. I want edible arrangements delivered to my hospital room and naps.

Welcome New Members!

HERE’S A PEEK INSIDE:

Things I Do Daily:

• Turn appliances on, make coffee, check towels, put a load of laundry on. • Pull files for the day • Make reminder calls • Check fridge for sodas • Water Plants • Check bathroom supplies (keep a minimum of 3 rolls of TP and 2 paper towels) • Check product shelf candy dish • Make sure there are no fingerprints on front door • Check appointment book for week ahead to be sure changes were input correctly

How-To’s: • Payroll, Step-by-Step • Daily Paperwork • Daily Deposits • Monthly Paperwork

Where to Find Things • On the Computer • In my Office • In the Stock Room

Master Copies of Forms • Sale agreements • Deposit papers • Payroll • Inventory • Consultation Forms

Frequently used Info: • Favorite suppliers and sales rep’s names (5 pages) • What we buy online, site, login, password

Cleaning Instructions: Includes styling room, equipment, etc.

Randy Clark, Randy Clark & Associates, Dallas, TX Randy Clark has owned and operated his salon in Dallas, Texas since 1981, working with men and women with hair loss. During the 1990’s he was a partner in a hair replacement manufacturing company called Life Like making silicone base injected hair replacements. Tracy Hobbs, Bravadas Wigs and Extensions, Omaha NE I have been a stylist for 28 years and have been in the alternative hair industry for almost 20. In addition to heading up the Bravadas team, I was a HairUWear educator. I absolutely love what I do. Seeing women who have felt the devastating effects of hair loss regain their confidence and feel beautiful is the best feeling in the world. My passion is to educate others on the benefits of wigs and hairpieces, to give back to the community and improve the lives of anyone experiencing hair loss. We give back something that has been lost. My goal is to not only give them hair but create friendships that last a lifetime. Bravadas has been my passion for the last 18 years and continues to fulfill my desire to make a difference in the industry. Irma Ramos, Hair Solutions Salon, Costa Mesa CA Irma is a licensed cosmetologist specializing in hair replacement and hair additions. She began her career in the industry in 1995 as a wig maker and hair ventilator. She realized she could do more to help people with their hair loss challenges and began her career as a hair replacement specialist. Irma works closely with her husband Rene Iniestra developing new hair system designs, custom hair pieces, custom wigs, customizing hair extensions and tailoring all types of hair replacement options for women, men and children suffering from the devastating effects of hair loss. Irma is been a volunteer at the Look Good Feel Better foundation for several years helping women that are going through the journey of chemotherapy. Issue 26, Summer 2018

The Voice of the AHLC

Council

Jeannine Darks-Wright and Crystal Allen AHLC Family | Support Network | Conference Buddies

CONNECTIONS

Crystal Allen, Owner, Full Circle Hair Restoration Center, Columbus, OH Jeannine Darks-Wright, Owner, Embellishments Hair Restoration Studio, Cincinnati, OH Crystal (left) and Jeannine (right) at the AHLC 2018 Annual Conference, Opryland Hotel, Nashville. Photo: Janine Thornhill

10 Issue 26, Summer 2018

The Voice of the AHLC everyone would have success with restoring their hair but I still wanted be able to help them as well. I knew NOTHING about the hair restoration industry. One of my classmates mention that some vendors offer non surgical hair restoration training. Hair restoration is very rewarding. When you work with clients that have had very thin hair, their self esteem is low, they don’t like even to look in the mirror. Once you add hair to them, they turn around and start crying, “Oh my goodness I haven’t seen that person in years.” Oh yeah that’s rewarding! For some of the clients you have given them their life back. They wouldn’t go out in public, hang out with their friends. It is completely life changing for some people

Jeannine (left) and Crystal (right) at the AHLC 2018 Annual Conference

How long have you both been involved in hair replacement? CRYSTAL: Since 2014. JEANNINE: I have been offering hair replacement and hair loss treatment services now for the past 10 years. When I was about 20 one of my clients developed cancer. He didn’t want to go around without hair and asked me for help. I went to a wig store with him to pick out hair. It was the 1980s and the rat tail style was popular for men. My client said, This is an opportunity for me to get a tail like I always wanted!” I cut his hair with a tail like he wanted. He was so happy! As the years passed I found myself doing this for quite a few people. I would take them to the wig store, we’d find a wig they liked, and I would customize it for them. I knew there had to be other options.

What made you decide to start your own business and/or become much more involved in hair restoration? CRYSTAL: I was already a business owner. I was a cosmetologist for years. I had a wide age range of clients and many were starting to experience various forms of alopecia. I wanted answers so I could help my clients. While I was furthering my education studying trichology I realized that not

JEANNINE: I started researching for information, that is when first I found out about hair replacement. I took a day off from work and just sat at my computer all day researching stuff. The first thing I found was information on hair loss prevention and laser hair therapy. Then I started looking for manufactures and suppliers of wigs and hair replacement systems. Once I was able to find the type of vendors I was looking for, I started educating myself on how to effectively help my clients. It took quite a bit of time and effort to find vendors and education that could help me do hair replacement properly and effectively. I had always wanted to start my own business. What really motivated me to make the leap were my children. My kids were getting ready to come out of school, I have autistic twins. I always worried about being able to pay for schooling and whatever they may need in terms of assistance. I made the decision that it would be best if I owned my own business so that my time would be flexible enough to make sure they have what they need. Plus after helping a couple of really close friends and my mother-in-law with hair loss, I decided that I wanted to do something I felt would contribute to someone’s need, instead of just somebody’s want. I can easily give anyone blue hair but when someone comes to you and they are suffering with thinning hair, that becomes more of a need to them.

How did you find The AHLC? CRYSTAL: I was at another conference and the AHLC had a booth. From their vision and what they wanted to accomplish I thought this would be a great network of people I wanted to be involved with. That is also where I meant Jeannine. I have met many great individuals and vendors. Through my attending the AHLC conference and attending classes I have developed great partnership with one of my main vendor. JEANNINE: I went to a hair conference a few years ago and met Janine Thornhill (she told me I spelled my name wrong) at one of the booths there. She and I starting talking and after a while I just knew that joining the AHLC was something I needed to do. I really enjoyed talking to her and I love what the AHLC represents. Article Continued... Issue 26, Summer 2018

The Voice of the AHLC You can’t get that anywhere else! JEANNINE: One of the most amazing networking opportunities happened when I was attending a class and happened to meet Crystal. She owns a studio that’s only about three hours away from me. We started sharing with each other and became friends, and we’ve kept in touch on a regular basis ever since. She refers clients to me and I send clients to her. We also support each other and talk all the time for business support. It helps to talk to another business owner in your field to discuss what works and what doesn’t and learn about and share different techniques that help each of us in our own businesses.

What types of education have you found to be the most helpful?

Crystal and Jeannine at the AHLC 2016 Annual Conference

At the time I was just starting out and felt that this was worth it to be a part of the AHLC. I was particularly attracted to the idea that it was an opportunity to meet all the important vendors and manufacturers in the hair restoration industry, as well as the continuing education and business network opportunities they offer. I remember my first conference which was held in Fort Lauderdale. I was really impressed and just loved it. I was amazed at all the education that was available. It was awesome! I was able to meet different manufacturers and vendors, and meet people who could help me better serve my customers and grow my business. The AHLC as made it easy for me to meet and contact vendors I wouldn’t have been able to find on my own.

What networking opportunities have you found as a result of your membership? CRYSTAL: After I met Jeannine there we exchanged contact info. From there our friendship grew. We decided to room together at the AHLC conference a few months later. I had just finished my trichology certification and Jeannine invited me to her shop to see how her center is set up in Cincinnati. There is an unbelievable amount of money I have spent trying to even find out about this industry. A lot people wouldn’t share because of competition. I think, with as much hair loss that existed I figured there is plenty to go around. I always think of how very appreciative for what the AHLC does. Without you and the annual conference I wouldn’t be where I am now. The exposure to new vendors, education and networking with other hair restoration specialists is invaluable. To have everyone under one umbrella is amazing.

12 Issue 26, Summer 2018

CRYSTAL: Oh wow, there’s been so much. Especially for someone new, any marketing classes are invaluable. Flora’s class this year was amazing so were the classes taught by various physicians. I love when the doctors back up their facts with medical studies. I then am able to pass that information on to my clients. JEANNINE: As a business owner you are always looking for ways to make your business run more efficiently. You also want to stay abreast of the latest technology and that can be difficult when you’re on your own and behind the chair most of the day. Promoting your business also offers its own set of challenges because you are dealing with your client’s privacy as well, so being able to showcase your work on the web and in social media can be a challenge. Learning how to overcome that and promote your business effectively while maintaining your client’s privacy has been extremely beneficial.

Is your business doing well today? CRYSTAL: Yes, it has been a slow growth as I try to work out my marketing. When I decided to offer hair restoration services I had to create private rooms. Now I do all of my hair restoration clients Monday through Wednesday and regular clients Thursday through Saturday. It is better for me and them. I can give them undivided attention and makes scheduling easier. JEANNINE: My business is doing great. I serve all types of customers but I have to say I probably see more women than men. When I started my business I did mostly hair replacement. This past year and a half I’ve expanded to where I offer fashion services for clients who are in a hair loss treatment and a prevention program such as laser hair therapy. I am also expanding into higher end European hair wigs and hair replacement options so that I have the widest possible range of hair replacement options to offer my expanding client base.

The Voice of the AHLC

ANNOUNCING

THE 2019 AHLC ANNUAL CONFERENCE

NASHVILLE AIRPORT MARRIOTT HOTEL AND CONVENTION CENTER

SAVE THE DATE! | MAY 4-6, 2019 ahlc.org/ forum

Let’s discuss... Issue 26, Summer 2018

The Voice of the AHLC

From

Consultation to Contract Nazy Curtis, Amani, Newport Beach, CA

was fortunate to be able to teach at the AHLC’s annual conference in Nashville this year. In my class I shared my unique perspective as someone who has experienced devastating hair loss and who has become a successful hair replacement provider for others like me. I shared insights that might help both hair replacement business owners and the vulnerable clients they serve. I was overwhelmed by the outpouring of love, support and enthusiasm I received there. Below are the concepts I shared in my class.

But I had a secret weapon. I quietly and carefully built my own wig, based on that “boring” training when I was a young girl. It was beautiful and looked so much like my own hair, no one ever noticed that I had alopecia. Life was good.

Women come from around the world to my salon looking for hope. They walk into the salon tentative, unsure of what to ask for, fearful that there is no answer. The truth is, the sales process is confrontational. People, especially these people, do not want to be sold! You have to establish an atmosphere of trust – they must feel confident that they are in good hands. Would you like to know the trick for pulling that off in your salon every time?

I began my hair styling career in 1983 at Vidal Sassoon in Germany and have traveled the world as a color educator. I have worked with numerous well known hair stylists including Elliot Tumber, Juesepet Carnavale and Frank Henrich. While going through intensive training with Vidal Sassoon about everything hair, I went through an 8-month curriculum on wig making. “What a bore” I thought. “This is for old people and certainly not anything I’ll ever use.” Little did I know I would one day need that training desperately, for myself and for my clients. In 1994, I was diagnosed with alopecia, adisease that causes patches of hair to fall out. Scientists believe the condition is an autoimmune disorder that causes the body’s immune system to attack its own hair follicles. I was devastated. I’ll never forget standing in my bathroom noticing my dark hair all over the walls as I blew it dry, in the shower drain and on my pillow at night. I felt an emotional loss that is actually beyond words.

14 Issue 26, Summer 2018

and maintenance options. I wanted to meet the needs of anyone looking to add volume, length or achieve a new look that is comfortable, attractive and affordable. It is my personal mission to help people experiencing hair loss regain their confidence and resume normal, active lives.

Then in 2007, the second devastating diagnosis came. Breast cancer. “At least I don’t have to worry about losing my hair,” I told myself. So I went through the shattering process of chemotherapy, all the while keeping my lush, full, beautiful hair. I have to admit, my fellow chemo patients wondered what was up. When she learned of my secret weapon, a dear friend convinced me that I owed it to kindred suffering women the promise of hope. What these women wanted most was to look and feel normal and beautiful again. So I came out of my personal hair loss closet and developed the Amani product line, an extensive line of unprocessed European hair products that perform like the highest quality human hair in terms of coloring, style

Here’s where I have to admit…..there is no trick. You have to be completely genuine, honest and do exactly what you say you are going to do. It helps if you’ve had alopecia or cancer yourself so they feel you’ve been in their shoes, but I wouldn’t wish that on any of you! So here is what you can do – this is my tried and true 8-step consultation process that works every single time. If you follow this process consistently, your clients will leave your salon feeling relieved, good about themselves and great about you. Women want to look beautiful again, men want to regain their confidence. When you look good, you feel better. And YOU have the great privilege and power to make that happen for your clients! I wish you all great success in this wonderful calling.

The Voice of the AHLC

1 LISTEN

Listen carefully to what they say; listen more carefully to their emotion and body language. You will see fear, sadness and sometimes anger. Watch your body language as you walk into the consultation room. Even if you haven’t been in their shoes, convey that you understand and have empathy for the significant loss they have been through.

2 DEFINE SUCCESS

Have them define what their perfect outcome is. Ask them for specifics about fullness, color, quality, ability to be active, amount of maintenance required, how long the piece will last, etc.

3 REFLECT

Reflect that you truly heard them by paraphrasing the outcome they are looking for to their satisfaction.

4 STREAMILINE

Streamline your options. Don’t offer everything they could use, but rather the options they should use to achieve the outcome they are looking for. Don’t overwhelm them with choices. Demonstrate your experience by showing just a few options that will meet their definition of success.

5 BE CONVINCED

OF YOUR PRODUCT You must have abso-

lute confidence that your product is of such quality that it offers unlimited color, style and maintenance options and that it is both salon and stylist-friendly. If you aren’t convinced of your product’s long term ability to satisfy their needs, they certainly won’t be.

6 BE TRUTHFUL

Tell them the pros and cons of each offering. Which can be colored, easily washed, cut in the style they are looking for, etc. If you don’t have an offering that meets their needs, tell them that too!

7 BE FAST

Cut your consultation time in half by being clear about their desires and offering only those options that you know for sure will meet their needs. Effective consultations can be conducted in less than 40 minutes.

8 FOLLOW THROUGH

tell them the process for making their chosen option their own. Explain the time involved to order, cut, color, style. Be clear about total cost. Then do what you say you will do when you say you will do it! Make sure the date you give them for their solution is a date they can take to the bank. Delays and miscommunication here can add unnecessary pain and fear to those already feeling those emotions in the extreme.

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CONFERENCE REVIEW

The Voice of the AHLC

CONFERENCE REVIEW

The Voice of the AHLC

Conference Attendee Survey Results 4.24

58% 42%

4.02

44% 28%

4.16

15% 8%

4.18

5% 0% 4.07

87%

the Saturday Night Mixer? 3.77

13%

4.58

64% 36%

4.04

18 Issue 26, Summer 2018

4.11

The Voice of the AHLC

CONFERENCE REVIEW

We say it every year, but we really believe it's true - thanks to you, it just keeps getting better and better! Here’s what some had to say: James Todd, Dimples Please let's do it in Nashville again! Sue Hanson, Evolve In a time when the beauty industry is in transition, it is so important to have an association like AHLC. The professionalism, and industry standards that are promoted help advance the business of hair loss and all who are part of it. Adam Mortley, Grace Biogen Grace Biogen would like to thank the American Hair Loss Council for their invite to this year's conference. We always enjoy meeting with everyone and expanding our growing network. Keep up the great work of blessing the lives of those with alopecia. HLCC Overall, I believe it was a excellent opportunity as a vendor to meet the attendees and let them know about the newest Hair Loss Treatment options such a Growth Factors G6 that are available for their clients needs. Everyone was engaged during the educational classes which offered them a opportunity to learn more about their craft while understanding the underlying causes of hair loss. Thank you for allowing us to be a part of it!

Anonymous I enjoy every minute spent with the women and men sharing cutting and bonding ideas. That is so enjoyable. I also love when others are willing to share things hat they do! Michael Ramsey, PAI Medical/WeGrowHair, Brentwood, TN I love seeing more of the medical stuff... You guys do a great job. Very happy to be affiliated with this organization. Anonymous The conference overall was very well put together. The AHLC staff put a great deal of thought in bringing everything together and making it happen. It was also very useful to be able to network and brainstorm with other colleagues. Dennis Hammond, Southcoast Hair Options, New Bedford, MA Great job! Very enjoyable and educational. Debora Routhe, Full Strands, Mission Viejo, CA It was great to connect with all the vendors and my hair replacement friends from around the country!

Anonymous This was my first experience at the conference and I was overall very happy and pleased . I love the social networking I did outside of classes and the connections that I made . The hotel was fantastic the food was fabulous. Dave Richey, Images of Princeton, Hamilton, NJ The conference overall was very well put together. The AHLC staff put a great deal of thought in bringing everything together and making it happen. It was also very useful to be able to network and brainstorm with other colleagues. Anonymous Thanks for all your hard work. Deidre Borders Cannon, Details Salon Professionals, Buford, GA Thank you for all of your hard work. Lisa Roughley, Hair Growth Studio, Heywood, United Kingdom We came, we saw, we loved it !!!

A Special Thanks to our Participating Vendors

Issue 26, Summer 2018

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FROM THE MASTERS SESSIONS

The Voice of the AHLC

Things to Consider

WHEN RUNNING A HAIR REPLACEMENT CENTER Brian and Bobbi Russell, Hair Therapy for Women, Tampa, FL

Brian and Bobbi Russell founded Hair Therapy for Women in 2005, a hair loss, hair extensions and treatment center specializing in hair additions for women only. Their advice from experience would obviously apply to your business too, regardless of clientele.

1 What is your reason to

have a Hair Loss and Hair Addition Business?

Do you have a Passion for the Industry? This is hard work! You MUST have passion for what you do, to truly be successful. The word “passion” has roots in the Latin word “pati,” which translates as “suffer.” Whether you know it or not, either you are burying your heartfelt desires with boring routine or you are feeling your passion and “suffering” while using it for good. When passion is disciplined with firm purpose and intentional action, we achieve self-mastery. We become willing servants to our hearts rather than stern taskmasters for our souls. Be passionate and be disciplined.

What got you started in this business? We always need to remember this. For us, it was the desire to give our guests a more feminine, private atmosphere. A place where a woman felt safe with their hair loss.

Share your vision. Constantly share your vision. Not just in your marketing, but share it with your guests and more importantly, share it often with your staff. To illustrate the importance of sharing your vision, consider marathon runners. The fewest number of runners quit a marathon in the first mile and in the last mile of the race. One may think most runners would quit in the last mile because, at that point, they have been running the longest and would be the most physically tired. But they don’t quit because they are almost to the finish line and can see the goal in sight. They have a specific vision of where they are going and they keep running towards it. This illustrates the power of having a clear vision. The body wants

to give up but it doesn’t because the mind sees the goal at the finish line. Most people who drop out of a marathon will quit in the 20th mile, at the point where they are physically tired and mentally drained. They have run far and still feel like they have a long way to go. They lose their vision and they give up. Don’t allow yourself and your team to give up in the 20th mile!

Know your purpose. You need to know your, “Why?” Laszlo Bock, Google’s former chief people officer, says: “We all want our work to matter. Nothing is a more powerful motivator than to know that you are making a difference in the world.” Having a “why” is undeniably helpful for establishing clear direction for you and your business. Your why expresses who you are and what you do; it’s about leading with intention and making change happen.

Do you have a mission statement? If you don’t have one, have your staff help you come up with one or learn more with an internet search. A mission statement sums up your company’s direction and outlines goals for what you and your team hope to accomplish, both in the business, community, and the industry you serve. This statement gives a clear objective for why you do what you do. Ours is “To empower women to become elegant again through restoration.”

Do you understand the heart of a woman with hair loss? Having the understanding and compassion to not only create great additional hair, but to know how to handle the emotions of our guests that come with it.

2 Who keeps you focused,

motivated, and accountable?

When we first started our business, we thought we could do it all. Boy, we were mistaken! We started talking to successful entrepreneurs we knew and they all said, “Make sure to hire experts! It will cost you more to learn the hard way than to learn from the experts!” And they were right! Article Continued... Issue 26, Summer 2018

FROM THE MASTERS SESSIONS

The Voice of the AHLC The Voice of the AHLC

The Voice of the AHLC

People who can help: • Life Coach - A life coach can be someone who can help you with your professional and personal life. • Business Coach - One of our best investments! This person is like hiring a boss. They hold you accountable, stimulate and provide focus and give deadlines. • Consultant - we have used consultants to evaluate our current conditions and help with goal planning for the future. • Mentors – There are many members we have met through the AHLC who have helped us along the way. We have been amazed at the people who were willing to talk to us and share their experiences with us.

3 Do you have a support

system for when things get rough?

Because, let’s be honest, there will be days you want to pull your OWN hair out! As the old saying goes, “You can never have too many friends.”

People who can help:

• Counselors • Consultants • Friends • Other Business Owners • Mentors • The AHLC is a great resource for all of the above

4 What is your niche? Wiki says a niche market is “the subset of the market on which a specific product or service is focusing. In other words, what makes you different than a salon. Think about that one for awhile.

5 Are you getting continued

education for yourself?

Stay on top of the industry – The AHLC Conference, Manufacturer Conferences, online education, podcasts, and hair shows. Don’t stop being a hairdresser! Have a Dr. or Trichologist on staff. Also, work towards becoming an AHLC Certified Master Hair Replacement Specialist.

6 Do you have CONSTANT

7 Are you creating a positive culture in your business.

The benefits of a positive workplace culture grow exponentially over time. Positive emotions or energy is contagious as is the negative. So, when leadership is focused on building a kinder, positive and encouraging environment, it increases positive emotions with employees AND our guests.

Pay them based on performance Do you have contests that motivate everyone? Celebrate wins. look for ways to celebrate whether it’s an employee birthday or recognizing a milestone or achieving a goal. Honoring wins and milestones improves morale by encouraging the person recognized and showing team members that important events are noticed and praised.

Reward yourself AND your staff? Show appreciation during meetings. Catch them doing something right! We often unexpectedly reward staff with cash at meetings for different reasons. Even little things like everyone who was wearing a name tag today gets $20. It’s a lot better than running around constantly telling the staff to wear one!

Foster collaboration. Teams are at their best when they are able to make the best use of the strengths and welcome different perspectives, ideas and opinions of their team members to extract the best solution or result.

Zero tolerance for gossip! It is written in our company manual that we have a chain of command that clearly states that if you have a problem with co worker Mary, (for example) that you need to discuss with Mary at an appropriate time and state what your challenges are. You simply say, “When this happened, I felt this way…” If you feel like the problem has not been solved, only then can you go to an immediate supervisor for help. Discussing your problem with anyone else is gossip and can be grounds for dismissal. Gossiping spreads like a cancer. We have fired 3 employees for this and are very glad we did.

8 Good relationships with

hair vendors and product continued education and consultants team building for your staff? Most people miss this! With hair additions, we are dealing • Morning huddle • Weekly meetings and training • Inspiring Champions Champ Camp • Front Desk Training

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with a human grown, human hand made product in most cases. Things will go wrong! Having a relationship with your suppliers will make this process much easier and enjoyable. Be nice to them, schmooze them. They can help you with your business!

The Voice of the AHLC

9 Choose quality products and services you believe in

You can’t be passionate about something you don’t believe in. If you don’t like it, don’t carry it and don’t do it. Having a belief and passion for something whether it’s a product or a service will shine through and the love will show in your work. The sponsors of AHLC is a good place to start for good quality products

10 You must be continually striving for superior customer service

Keep your guests dedicated to your studio NOT the stylist! As the owner, you need to be constantly checking in with your guests. We go room to room all day long checking in with each quest. Asking how they are, how is their hair doing? Showing true concern for them and their well being. The simple act of remembering important events in their lives like weddings, graduations, illness in the family, etc., reinforces the fact that you really do care about them.

The Voice of the AHLC

Guest Concern Form Guest Name: ________________________ Guest’s #______________ #______________ Tech recording concern: ________________Date concern recorded: _________________ Is guest aware that we are recording these concerns? YES NO A. CONCERNS •

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• • • • •

B. OUR RECOMMENDATIONS

Tech Int._________ Date _________

C. MANAGER RESOLUTIONS

• • • • •

________________________________________________________________________________ ________________________________________________________________________________ ________________________________________________________________________________ ________________________________________________________________________________ ________________________________________________________________________________ Manager Int._________ Date __________

D. OUR FOLLOW UP

• • • • •

P:\FORMS\Client Concern Form.doc

Have a “Guest Concern Form” to address actual complaints We have a, “No guest complaints without it being written down and addressed” policy. This form was designed to write down all legitimate guests’ concerns. We work behind closed doors and some like to complain when they feel they are in a safe place. However, we have discovered several things about this situation. It brings the technicians down and makes for a rough day sometimes. Sometimes our guests like to complain thinking they will receive a discount if they do so. When a guest starts to complain about their hair, a service or the way they were treated etc, the tech brings out the “Guest Concern Form,” sits down and starts to write. This action will either make your guest very happy that their concern is taken seriously or they will stop complaining because they really didn’t mean it in the first place. This form is then followed up by the manager on staff ASAP! This form has helped our staff have a much more enjoyable work environment, helped keep our guests happy that their concerns are being taken care of, we are better able to discern which concerns are real or not, and the number of complaints have decreased! Superior Customer Service does not just happen, it has to be created, taught, rewarded, and retrained constantly! We created a customer service manual, in writing, and we call it, “9 Secrets to Superior Service.” As an owner, you have to create good habit forming skills to teach your staff how to dress, talk, and act. It is not going to happen by itself. This is a major key to success. For example, the very first thing a restaurant server has to learn is the “what” and the “how.” The

Download This Form: Brian and Bobbi have made this form available to AHLC Members to use in their businesses. Download the form by logging into your AHLC Member account at https://www.ahlc.org/docs. what is the menu, and the how is the service manual. This is no different in our industry. First determine what services you want to provide, (your menu). Then you decide how you want your guests treated from the second they walk in the door until they walk out, (service manual). Train your staff to know this by heart. We have quizzed our staff during weekly meetings and whichever tech gets it right we have rewarded them with cash on the spot!

11 Profit should NEVER be an afterthought! There are

only 3 ways to increase profit: Increase the amount of new business. This is an obvious one. The good news is that there is an abundance of helpful material and resources which can help you determine what’s best for your business.

Decrease Expenses. Have an easy to understand, monthly Profit and Loss statement that you can compare to an industry average so you know where you are spending too much money. For more information about this, I highly recommend Inspiring Champions “Cash Flow Camp” taught by one of my mentors, Gary Alquist

Article Continued...

Issue 26, Summer 2018

FROM THE MASTERS SESSIONS The Voice of the AHLC

Increase the amount each guest pays. Unfortunately, few people pay much attention to this. Yet, proper training and attention to this area will cost a lot less than advertising to get new business. For example, If your total average ticket is $300 per guest, increasing it to $350 per guest with an average of 250 guests a month. This would increase your monthly sales from $75,000 to 87,500 per month! Spending the appropriate amount of time teaching your staff how to give completely thorough consultations and how to “add on” services is of utmost importance. For more information about this, I highly recommend Inspiring Champions “Champ Camp.”

12 PROTECT your business. I recommend working with a small, independent human resources company. Also make sure you have a good labor attorney who will provide you with these documents and will be the same attorney who will represent you in court if necessary. Don’t ask how we know about that one. • Confidentiality Agreement • Employment Contract (Non Compete) • Severance Pay

13 You MUST have Systems and Procedures.

There must be a standard way things are done. Every organization requires standardization in order to provide your guests with a consistent, high level of quality and service. This saves time, ensure everyone is on the same page and reduces error. Most importantly, it stops all the employees from interrupting you to ask, “How do I do this?”

Some of our systems and procedures: • 9 Steps to Superior Service Manual • Service Ticket • Time Off Request • Employee Handbook • Educational Binder • Stylist Certifications for Services • Inventory Control Systems • Hair Ordering • Hair Prepping

14 What is the end game? We all know many hair dressers who devoted years to this industry only to retire with a lot of health problems, and nothing to show for it. If you are not putting money into a retirement account, do so immediately! You also need a plan to get out from behind the chair. If you don’t make a plan, and work diligently towards it, it will never happen.

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Here is a strategy how you can get out from behind the chair: The business is profitable. The business makes 10% net profit The business makes 10% net profit while the owner goes away on a much deserved week long vacation and the business still makes a profit that month. The owner, a busy hairdresser, gradually steps away from behind the chair and spends her time touching as many guests as possible, training and managing all our technicians while the business makes a reasonable profit while the owner goes away on a much deserved week long vacation and the business still makes a profit that month. The entire time the business is open, the owner or a manager is available to handle ANY challenges that may occur while the owner spends her time touching most of the guests and the manager touches all the rest. The owner trains and manages all our technicians while the business makes a reasonable profit while the owner goes away on a much deserved week long vacation and the business still makes a profit that month. The manager owns a small percent of the business. The entire time the business is open, the manager and an assistant manager are available to handle ANY challenges that may occur while the manager spends her time touching most of the guests, while the assistant manager touches the rest. The manager trains and manages all our technicians while the business makes a reasonable profit while the manager goes away on a much deserved week long vacation and the business still makes a profit that month. Owner is semi retired and still works occasionally. The manager now owns a larger percent of the business. The entire time the business is open, the manager and an assistant manager is available to handle ANY challenges that may occur while the manager spends her time touching most of the guests, while the assistant manager touches the rest. The manager trains and manages all our technicians while the business makes a reasonable profit while the manager goes away on a much deserved week long vacation and the business still makes a profit that month. Owner is mostly retired and still works occasionally because she is a workaholic and you will probably not get her to stay away from the business. Brian Russell: H.T.F.W. C.F.O., In the beauty industry since 1989, Has worked for Paul Mitchell, Redken, and Balmain Hair extensions. Previous co-owner of 3 salons. Bobbi Russell: H.T.F.W. C.E.O., Master Hair Replacement Specialist A.H.L.C., Certified Clinical Trichologist W.T.S., Platform artist since 1990 Inventor of Revive by Bobbi Russell and EHP. For info on hiring for consultant work, contact Bobbi & Brian Russell at 813-269- HAIR (4247) or email: Brussell4u@aol.com

FROM THE MASTERS SESSIONS

The Voice of the AHLC The Voice of the AHLC

The Voice of the AHLC

CORE ASPECTS TO UNDERSTANDING

Kelly Nemitz, The Hair Specialists, Hudson ,OH Do you know a millennial? Employee a millennial? Have an opinion about a millennial? When you have a few minutes check out this hilarious YouTube video: https://youtu.be/Sz0o9clVQu8. Have you ever dealt with any of this stuff? I know I have and I did not like it. So, I learned how to make my millennial employees do what I wanted to be a successful business owner. Pew Research says millennials are going to make up more than 50% of the workforce by 2020, so before they scare you into early retirement, I am going to help you figure out how to deal with this new generation!

At Hair Specialists we pride ourselves in having every solution for every hair need. Whether it’s a simple cut and color or non-surgical hair replacement. We strive to have an answer for our customers, no matter where they are in their hair life. We have been in business for eight years and I have seven employee’s (four are millennials.) I have been in the hair industry for 13 years and strongly believe we never stop learning. I’m always headed to a class for further education. I also work behind the chair, run my business full time and that doesn’t even include my personal life! Did I mention that I am also a millennial? Do I sound like a stereotypical, lazy millennial to you? Let’s look at why millennials are the way they are. You are considered a millennial if you were born between 1982 and 1997. Ask yourself what you were like at 21, were you that same person at 30 or even 35? No. So, isn’t it possible these so-called Millennials may not be able to relate, even with each another? If we label those born in the 1980’s as older millennials and younger millennials as those born in the 90’s that puts them in two different age brackets. Younger millennials are in their 20’s and the older millennials are in their 30’s. Those in their 30’s may have a career and a family. Those in their 20’s are still in college, recently graduated, or maybe still living at home with their parents.

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We had some big changes in the world from the 1980’s to the 1990’s. If you’re a 1980’s baby you saw your parents get their first cell phones, those huge, square, boxy things. People wrote snail mail letters. You had a Nintendo 64, you also saw the invention of AOL, instant messaging and let’s not forget the dialup internet that went with it. We still used cassette tapes, floppy disks and VHS tapes. Not everyone got a ribbon or trophy. And you were sent outside to play with your friends and your parents didn’t worry about you for hours. Now, if you’re a 1990’s baby, your parents had a cell phone. Your parents also had a computer with AOL on it. You did away with all the cassette tapes and turned to Walkman’s and CD’s, VHS was giving way to DVDs and Gameboys and Playstation was popular. Everyone got a participation trophy. And if you went out with friends, your parents let you borrow their cell phones to call and check in. Or, when you rode your bike, your parents wanted to know your exact whereabouts and worried you might get stolen! These younger millennials had helicopter parents, were told how great they were and that they could be anything they wanted when they grew up. This is why some millennials feel they can’t relate to even their own generation. This is also why some will say they know some really hard-working millennials and some say they have no idea how to employ millennials and are not interested in hiring them at all.

The Voice of the AHLC

Here are five core aspects to understanding how millennials think followed by practical ways I’ve implemented these in my business.

1. Values

This is your company’s mission statement, your philosophies and principals. Millennials want to know what your values are. If they don’t feel your company’s values are in line with their beliefs, they will not waste their time or yours even taking the job. This is not a bad thing. Every company should have operating philosophies and principles. That’s how you run your business. So, if you don’t have a mission statement, I recommend you get one. We always provides the utmost care for our customers and my employees see that we truly give each and each person one hundred percent. We also commit to providing a hair solution for every hair need. Even if we don’t have the answer for a client we will refer them to someone that can help. We also believe that you never stop learning. We all take additional education at least once a month. My employees see that we truly follow our founding principles and they really appreciate that.

2. Meaning/Purpose

Millennials want to their job to have meaning and purpose. This also isn’t a bad thing. Increasing a sense of purpose at work is one of the most effective ways to increase productivity, engagement, and performance. Meaning and purpose comes from the impact of our work on our clients. People aren’t inspired solely by what they do, instead they are driven when they know why what they do matters. With our daily grind of work, we often forget the positive impact we have on others. When we acknowledge meaning and purpose it infiltrates our daily workplaces, then our capacity to seek it grows. In my salon we specialize in really rewarding services. In they type of work we do it’s easy to have meaning. Someone who comes to our salons has a hair challenge. If we can improve that hair challenge we improve someone’s life. That’s powerful. How many of you have had someone cry in your chair with happiness? That’s purpose.

3. Relationships

Millennials like to have relationships with their bosses and coworkers. This probably the most important thing for millennials. They like to feel a bond with another person. If they don’t, I assure you; You will have a high turnover. Take the time to get to know your employee’s, find out what their goals are, what’s going on in their life. If you work on having a real relationship with a millennial, they will go the extra mile for you.

The Voice of the AHLC

I know this because I have a real relationship with each of my employees. I know things about them that most bosses don’t. I check in with them to be sure things are going well. Most millennials have a bad reputation of being lazy, not the ones that are employed at my salon. If I ask them to do anything extra, they will be there. Ask them to come in on their day off, you got it. Another thing to remember is that millennials will seek out another job if they are not happy. I assure you, if you have a good relationship they will seriously think about staying at your company because they will feel like you really care about them as an individual. They know they may not get that somewhere else. Most everyone seems to think you can’t get millennials to do what you need in a business and I highly disagree with that. If something is going the wrong direction in my salon, I can openly talk to my employees and turn it around without any hardship. They take constructive criticism very well and I attribute that to my relationship with each and every one of them.

4. Work/Life Balance

Millennials are used to multi-tasking. It’s all they have ever known. This is the first generation where their parents scheduled every moment of their life. They are also very connected to social media and since they value relationships so much, guess what? They not only want to be at work, but they want to be with family and friends as well. Unlike a baby boomer or a Gen Xer they are not willing to work 80 hours a week. Work is not their whole life. They will quit their job before they give up their relationships. I know you don’t like what I am saying but if you give a work life balance a try, I promise your millennials will start to work harder while they are at work and they will enjoy themselves while they are not at work. They’ll come back refreshed, with a good attitude and get right back to work. If you practice this and you have a week where you need your employees more than their normal scheduled hours, they will be there because they will know you give them the balance they need.

5. Recognition

This generation comes from parents who continuously told them how great they were and that they could do anything they wanted. They got used to that and need to be reminded that they are great, and they are doing a great job. Everyone likes a compliment, don’t they? This generation just needs a little extra.

Try walking into work with flowers for one of your employees for going that extra mile. Try buying lunch for your employees to show them a little appreciation for their work. Tell your employees they have done a good job. Compliment them in front of clients.

Issue 26, Summer 2018

The Voice of the AHLC

THESE TIPS & TRICKS PROVIDED BY:

28 Issue 26, Summer 2018

CALL 615.721.8085 TO SHARE YOURS.

The Voice of the AHLC

AHLC ACADEMY

THESE CLASSES QUALIFY FOR MASTERS CERTIFICATION POINTS

HairArt

INTENSIVE ADVANCED HAIR REPLACEMENT TRAINING Hairart Salon, Los Angeles, CA Date: Open (call for available dates) Learn everything you need to know about the hair replacement business from one of the leaders in the industry. HairArt has been in the hair replacement business for nearly 40 years and founder and head stylist, Doris Yu will teach you all the intricacies of the business; from how to discuss with your clients the delicate nature of hair thinning/hair loss and recommending the correct solutions, to making a mold, proper hair ordering, techniques for applying perm and semi-perm attachments, performing proper hair ventilation, cutting and styling. You will get an intensive hands-on training on mannequins and actual clients, so by the end of the course, you will be able to incorporate hair replacement solutions for your clients immediately and add to your portfolio of services. Techniques and client interaction are crucial for success, so a one-day or two-day course is not enough practical experience to fully understand, which is why we strongly recommend a minimum of a one-week course. *All training materials and hair are included in the cost of the course. Mannequin, tools, and practice pieces are yours to keep. Cost: $6,000 for one-week course. $10,000 for two-week course Contact: (310) 217-8900

HairUWear

HAIRUWEAR ON THE ROAD July 16 – Dallas, TX August 20 – Washington, DC September 23 – Lenexa, KS Teaches you everything you need to know about working with wigs, hair additions, and hair extensions. Includes Wig Construction, Styling, Customization, and Client Consultations. Beverages, morning pastries and lunch provided. HairUWear On The Road seminar kit included.

Hair Visions International

HAIR ACADEMY - FT. LAUDERDALE For over 20 years, the Hair Visions International Hair & Regional Academy’s have excelled in enhancing the technical and business sides of hair replacement to over 3,000 technicians and studio owners. And now with Head First Hair Loss Prevention and Scalp Therapy, studios are increasing their client base while providing additional services to existing clients. Strengthen your business with beginner to advanced training and education. The Hair Academy and Capilia Head First’s innovative training classes provide all that’s needed to excel in today’s market. We teach the latest application and styling techniques for men’s hair replacement grafts, women’s hair augmentation, hair extensions and focus on clients who are experiencing the beginning stages of hair loss through trichology training. Get the edge on the industry. July 15-17: On Rite/Gemtress 3 or 4 day hands-on Hair Replacement and Medical Hair Loss Certification Class July 17: One-day Medical Hair Loss Certification Class September 10: One-day hands-on Hair Extension Class featuring UltraTress and Simplicity - All application methods

REGIONAL ACADEMY, TWO-DAY WOMEN’S HAIR REPLACEMENT CLASS 30 million women suffer from thinning hair. Whether it’s medical or genetic, you can give her a beautiful full head of hair again! Gemtress’ Two-Day Women’s Hair Replacement Certification Class offers an in-depth curriculum with hands-on instruction. Learn the perfect type of attachment to resolve any woman’s level of hair loss. Our expert instructors will provide educational training for your staff that will empower them to offer this valuable service to your customers. September 9-10: Chicago, Illinois - call for info

American Hairlines

INTRODUCTION TO NON-SURGICAL HAIR REPLACEMENT September 24 – Lenexa, KS A full-day seminar introducing you to the many possibilities of non-surgical hair replacement and systems from American Hairlines designed to answer the needs of all of your hair loss clients. Beverages, morning pastries and lunch provided.

HEAD FIRST HAIR LOSS PREVENTION AND SCALP THERAPY CERTIFICATION CLASS The Hair Loss Prevention and Scalp Therapy certification class will educate you on the causes of hair thinning, hair loss and general scalp ailments. The Head First Hair Loss & Scalp Therapy program is an in-depth two day training course that certifies your salon as a hair renewal center. The Head First trichology program includes: • Two day hands-on workshop • Diagnostic assessment package including the analysis edition software • A Head First Advanced Scalp Care & Natural Hair Start‑up kit • Center listing on www.HeadFirstPro.com and an invitation to join a private Head First Facebook group • Marketing collateral for your salon • Ongoing technical support and webinar updates

$175 or $300 for HairUWear On The Road + Introduction To Non-Surgical Hair Replacement.

July 8-9: Two-day hands-on Head First Hair Loss Prevention and Scalp Therapy Certification.

Contact: HairUWear Education Department, 888-389-4785

Call Hair Visions for registration information - 800-327-5555

$175, HairUWear Education Department, 888-389-4785

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The Voice of the AHLC

Amani INTRALOOP SYSTEM: The most innovative system to attach any base to your client existing hair without tape or glue, set yourself apart from your competitors by securing your exclusive area. June 24 July 29 August 26 September 23 Where 240 Newport Center Drive Ste. 107 Newport Beach, CA 92660 Regular Price $700 AHLC Members receive $150 discount, mention this when you call Reservations required. Questions? Amani Hair / 949-720-1888 erika@newporthairlosscenter.com

easihair pro EASIHAIR PRO CERTIFICATION In order to use our products, you must be certified through our education courses online or in person. LEVEL 1 CERTIFICATION Application, Removal & Reapplication of Tape in Hair Extensions Receive an understanding of the history of human hair extensions as well as instruction on consultations, hair damage and product care, color matching/blending, hair extension placement, cutting/blending, troubleshooting, removal/ reapplication, hair extension care, pricing, ordering, and returns. LEVEL 2 CERTIFICATION Cutting and Blending Techniques easihair pro’s introduction to “Basic Hair Extension Cutting and Blending” provides you with a foundational knowledge of custom tape in hair extension application. Our comprehensive online or in person tutorial focuses on six cutting, blending, and face-framing techniques that will ensure your clients look their best. LEVEL 3 CERTIFICATION Top of the Head Solutions Level 3 Certification is an advanced course. This course is an introduction to hair replacement including how to add extensions and hair pieces to the top of your clients head.

Sherri Renee CHIAROSCURO COLOR DESIGN July 15-16, 2018 | Sherri Renée Atelier | Baltimore, MD Chiaroscuro Color Design explores the “behind the scene” artistry, color chemistry and unleashed imagination involved in successfully rendering chiaroscuro color design in alternative hair. Topics include the foundation of lightand shadow, placement, proportion, and color choice. A must take for any serious hair professional who wants to truly understand the foundation of color rendering while bringing your creations to life ADVANCED COLOR | CHEMICAL ARTISTRY (AC 201) September 9-10, 2018 , Sherri Renée Atelier, Baltimore, MD Rediscover Color From an Artists Paradigm. Sherri Renée possesses a unique perspective on the art form of alternative hair. The Advanced Color | Chemical Artistry Workshop combines color theory, design, and chemistry to give fresh concepts, new techniques, and tools from which to expand your knowledge base and unleash your creative genius. FASHION ROCKS AUTISM September 28th, 2018 | Hunt Valley, MD Join in the fun at Fashion Rocks Autism, the season’s most meaningful, memorable, and fun event! Sherri Renée and a few partner salons will be styling hair for models in the runway show Contact Kelly Entwistle 410.456.8386, kelly@sherrirenee.com Other classes and dates available at www.sherrirenee.com

AHLC MEMBER

SPONSORED EDUCATION ATTENTION AHLC VENDORS You now can post your Events and Education to the AHLC Event Calendar on AHLC.org. Just log into your member profile, click Calendar Events, Add New Event.

For more info visit easihairpro.com or call Toll-Free in US & Canada 855.704.4100 International +1-858.704.4100 Issue 26, Summer 2018

NEW! From House of European Hair

MIRANDA

Our luxurious line o f E u r o p e a n H a i r w i g s j u s t got

even

s o p h i s t i c a t e d ! Miranda is

perfect for those looking for a natural yet mature look in a variety o f g r e y p e r c e n t a g e s .

• European Grey Hair, All Hand-Tied, French Top • Weight: 4.5oz • Available in 2 base colors: 1B & 6 with 3 Grey Percentages: 30%, 50% or 70%

DORIS

DORIS THE MOST LUXURIOUS TOPPER EVER The most luxur ious topper ever. • With Scalp • Invisible Knots • No Return Hairs • Available in 12” European Hair & 18” Remy Hair • Available now in colors 1B, 2, 4, 6, 8, 10, 12, 14, 16, 24, 27, 31, 33 and 613 • Two cap sizes: M (5” x 6”) and L (6” x 7.5”) Handtied with the Finest European Hair

• With

Triple Layered Cap for Cliping, Taping or Bonding

Scalp

• Invisible

Knots

• No

Return Hairs • Available in 12” European Hair & 18” Remy Hair

BOND IT. TAPE IT or CLIP IT. Hand-Tied with the Finest European Hair

Triple or Double Layered Cap for Clipping, Taping or Bonding

ORDER NOW! * SEE PAGE 9 IN THE HEH CATALOG FOR MORE INFO.

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