CORPORATE IDENTITY
Corporate identity
Introduction
These guidelines have been created to assist brand guardians to deliver consistent messages that serve to build the profile and value of the identity in the mind of its users and audience. The design scheme is composed of a number of core elements that come together to create a distinctive look and feel that makes the brand instantly recognisable. The following pages will guide users in designing and producing compelling communications with a high degree of creative flexibility.
akasankopi | @2021 88 ideas
Corporate identity
Table of Contents
Introduction Table of Contents
Branding Platform Brand Vision Brand Positioning Brand Essence Brand Personality Brand Value
Brand Identity
Logo Concept Clear Space Minimum Size Color Identity Color Configuration Typography Unnacceptable Usage
Application Guidelines Business Card Letterhead Envelope Employee Card Uniform Menu Sticker
akasankopi | @2021 88 ideas
Branding Platform
Corporate identity
Branding Platform
Brand Vision Become a coffee shop that can always provide satisfaction for customers.
Brand Positioning A coffee shop serving premium ready-to-drink coffee that focuses on delivery.
akasankopi | @2021 88 ideas
Corporate identity
Branding Platform
Brand Essence Everyone wants to look classy and have a lot of experience.
Brand Personality Minimalist, bold, classy, sophistication, and full of stories.
Brand Value Premium, trusted, experienced.
akasankopi | @2021 88 ideas
Brand Identity
Corporate identity
Brand Identity
Logo Concept The logo concept is Logotype. Old-style serif typefaces aim to give a classy and experienced feel. Plus a touch of the coffee bean icon on the letter "O" to emphasize that this is a coffee trademark. Black color in psychological symbolism has the meaning of elegance, wealth and sophisticated. Black also reflects courage, center of attention (especially the opposite sex), calm, determination, strength, and determination. Brown is a natural color that evokes a sense of strength and reliability. It often looks solid, like earth, and its color is often associated with resilience, dependability, security, and safety. Brown also brings to mind feelings of warmth and coziness.
akasankopi | @2021 88 ideas
Corporate identity
Brand Identity
Clear Space 0.5x 0.5x
0.5x
0.5x x
Clear space is the minimum distance between the logo and any visuals in the application. Clear space is needed to keep the logo clarified, clear, intact, and undisturbed in any media. Always maintain clear space around the logo. An area of the height of coffee bean icon must be kept clear on all sides of the logo. No other images, words, borders or other design elements can encroach this space. Clear space will change propotionally depend on the size of the logo.
Minimum Size 5 mm
It is important that all parts of the identity can be recognized and read easily, thats why, the logo should not be reproduced smaller than the minimum size provided bellow.
Corporate identity
#231F20 C 0, M 0, Y 0. K 100 R 35, G 31, B 32
#553716 C 50, M 70, Y 100. K 50 R 85, G 55, B 22
#808285 C 0, M 0, Y 0. K 60 R 128, G 130, B 133
#E6E7E8 C 0, M 0, Y 0. K 10 R 230, G 231, B 232
Brand Identity
Color Identity Color is an important element for building visual unity, so it's important to use it correctly and consistently to convey character, equity, and a strong brand. The selected identity colors have been designed for use in a variety of applications across a variety of media, such as print and digital so that they are consistent. For print use, Pantone is the only color system that can produce the right colors for identity use. It is highly recommended to use it as a top priority. If Pantone colors are not available, you can use the CMYK process color versions for printing purposes, and the RGB color versions for digital purposes such as mobile apps, websites, or social media.
Corporate identity
Brand Identity
Primary Logo
Color Configuration Secondary Logo
The preferred color configuration for the primary logo is full colored (Black and Dark Brown) and should always appear on a white or bright background. All configurations are available in a reverse format and for use on various colored backgrounds. Each is available in full color and monochromatic. The single colored logo is the secondary alternative. Logo appear on a primary colors background (Black or Dark Brown).
Corporate identity
Bodoni 72 Oldstyle Bold A B C D E F GH I JKL M N O PQ RS T U VWX Y Z a b c de fgh i jkl mn opqrs tu v w x y z 0 1 2 3 4 5 678 9 ~ ` ! @ # $ %^& * ( ) _ +-=,. / \ : ; ’ ” ? <> { } [ ] Bodoni 72 Oldstyle Book A B CD E FGHI JK L MN O PQ RS T U VW XY Z a b cd e f g h ij klmnopqrs tuv wx y z 0 1 2 3 4 56789 ~ `! @# $ % ^&*()_ +-=,./ \ :; ’” ? < > {}[] Bodoni 72 Smallcaps Book A B CD E FGHI JK L MN O PQ RS T U VW XY Z a bcd e f ghijklmno pqrs t u v w x y z 0 1 2 3 4 56789 ~ `! @ # $ % ^&*()_ +-=,./ \ :; ’” ? <>{}[]
Brand Identity
Typography Typography is an important aspect of a company's brand identity. Typography plays an important role in communicating a message. Careful use of typography reinforces identity and ensures clarity and harmony in communication. Bodoni 72 Oldstyle Bold is to be used for headings and introductions. Headlines can be all upper case or upper and lower case. Bodoni 72 Oldstyle Book is the secondary typeface and to be used for body text. Bodoni 72 Smallcaps Book is the alternative typeface.
Corporate identity
Brand Identity
Unnacceptable Usage It is important to maintain the integrity of the logo. The logo may not be redrawn or altered in any way under any circumstances. This includes: 1. Logo distortion 2. Shadowing the logo 3. Rotating the logo 4. Changing color of the logo 5. Outline the logo 6. Changing position of the logotype 7. Using a multicolored background 8. Flip the logo 9. Recreate the logotype